"At last, the masks had fallen away. The strings of the puppets had become visible, and the hands of the prime mover exposed."A situation where a Big Bad exists in the Story Arc, but his identity is not known until much later. This could be a result of the heroes going against The Faceless, requiring only a look under the mask to understand everything. In most cases, this is an inversion of the Hidden Agenda Villain, where we know that something bad is happening and the Driving Question is the one behind it all. Usually a Magnificent Bastard post reveal. Compare The Man Behind the Man, except without the first man. It can only overlap if the first man is obviously a Disc One Final Boss. If the Hidden Villain turns out to be a previously known antagonist, see Hijacked by Ganon. If it was someone who was never suspected at all, then the trope is The Dog Was the Mastermind.
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Anime & Manga
- 20th Century Boys
- Bleach: It Was His Sled. Even so, this particular Reveal was quite the Wham Episode.
- While Fullmetal Alchemist introduced its main antagonist quite early on, the first 2003 anime version plays this straight.
- Lord Baan/Vearn from Dragon Quest: Dai no Daibouken. Of course, when he is revealed, he's pretty unimposing. Until much, much later, when you learn that he's really inhabiting the body of a lesser The Dragon who attempts Grand Theft Me on Hyunkeru to transfer to a younger, stronger body. Both the body-snatcher & the intended victim are white haired.
- Trigun appears to have an obvious big bad at first: a nihilistic killer with psychic powers named Legato Bluesummers, who has seemingly assembled a private army just to destroy Vash. Midway through the Legato arc, we're given a flashback episode that reveals the existence of Vash's brother Knives. A few episodes later, we finally learn that Legato has been acting under Knives' orders all along, and his true objective isn't to kill Vash, but to force Vash to kill Legato.
- In Fairy Tail, the Dark Guild Tartaros is led by E.N.D., the mightiest of all of Zeref's demons, powerful enough to fight The Fire Dragon King Igneel and one of the few beings in existence with the power to actually kill Zeref himself. Despite this, we never see E.N.D. in person throughout the eponymous arc, due to being sealed away within his Book of Zeref, the opening of which is the crux behind the villains' actions throughout. By the end, Tartaros is defeated, but Zeref shows up to take E.N.D.'s book before it can be destroyed by the heroes. At the very end, alone, Zeref reveals that E.N.D. is actually a character we've seen in the series already, his powers and memory allegedly within the book and he himself unaware of his own existence as a demon. That person? Natsu Dragneel himself, as shown by E.N.D.'s full name being Etherious Natsu Dragneel and Zeref referring to both of them as the same person, yet at the same time different.
- Fables: There is an "emperor" (known to the Fables as "The Adversary") and his identity is a secret for a large part of the comic's run, until we find out it's Geppetto of all people.
- The Comedian's murderer and the person responsible for the events of Watchmen. It turns out that Adrian Veidt AKA Ozymandias is behind it, all in the name of world peace of course. The picture at the top of the page is this hidden villain from the film adaptation. No. Not Slender Man.
- The first Sin City story hid the Serial Killer Kevin until halfway through. Because of the movie, most people realize who they are but it was a specific mystery at first.
- The head of Leviathan in Batman, Inc. is shown as a mysterious figure in white robes and a skull mask, until The Reveal in Leviathan Strikes! that her identity is Talia al Ghul.
- Discord is responsible for pretty much everything in Diaries of a Madman, but only the reader is aware of his involvement until much later on in the story.
- In Mega Man: Defender of the Human Race, Mr. Black is initially seen as faceless, but eventually his face, backstory, and name are slowly revealed, as well as his motivations and target.
- The Conduit, his boss, is also this to a greater degree.
- In Fate Zero Sanity, there is another presence within the Grail alongside Angra Mainyu, but aside from some names that have some ties to him (Reaper, Grey), the presence's true name isn't revealed until the very end by Angra Mainyu at his own request. Who is it? Prometheus.
- The Element of Crime, made worse by the fact that the elusive child killer may actually have been dead even before the events portrayed in the movie. And the whole movie is a flashback.
- In The Usual Suspects, the mythical Keyser Soze is mentioned right from the beginning, yet his involvement in the events isn't at least somewhat understood until the climax, and only fully comprehensible at the very end. Verbal, the guy sitting there telling the story? Whenever he mentions Keyzer Soze, he's talking about himself.
- The film version of Sin City hid Kevin to a lesser extent than the comic, since he's briefly seen just before he kills Goldie. He's still a Hidden Villain however, since the audience has no idea who he even is at this point.
- Robert in Mystery Team.
- Aldrich Killian in Iron Man 3, who was the real Big Bad behind the fake Mandarin.
- Prince Hans in Frozen.
- Sir Lancelot in Night at the Museum: Secret of the Tomb, though he does pull a Heel-Face Turn in the climax.
- The Skulduggery Pleasant spends most of the series setting up the mysterious "Man with the Golden Eyes", who seems to be behind nearly every villainous scheme since book 3. It is finally revealed to be Erskine Ravel, one of the main character's best friends.
- The Dark Tower: The Crimson King isn't mentioned till book 4. From that point on details are given bit by bit.
- However, readers familiar with King's greater universe (Particularly those who have read The Stand) might be savvy enough to catch on a bit earlier.
- The dragon-snakes from The Death Gate Cycle are the collective Big Bad and the incarnation of evil in that multiverse, given form by magic gone awry. As such, they're technically the ultiamte villains all along, but are only introduced directly in the fourth book, Serpent Mage.
- For the first three-quarters of the first book of Memory, Sorrow and Thorn, it's obvious that there is a Big Bad (Evil Sorcerer Pryrates is an obvious villain, but as he's getting his power through a Deal with the Devil he's also obviously not the ultimate string puller) but none of the main characters know who he is. It turns out to be the vengeful Sithi prince Ineluki, resurrected as the undead entity called the Storm King, who had only been mentioned in scraps of legends prior to The Reveal.
- The Crippled God, Big Bad of the Malazan Book of the Fallen, was only introduced in person in the third book, though in hindsight he'd been pretty heavily foreshadowed in the first two.
- In Warbreaker the Big Bad is hidden for almost the entire novel, and the most obvious candidates are eliminated one by one (either by proving harmless, or revealed to be only a cog in the big machine). It turns out to be Bluefingers, the God King's kindly, timid secretary, who had been considered an ally of the heroes up to that point.
- Also from a work by Brandon Sanderson, it was very obvious from the beginning of Mistborn that the Lord Ruler won his position by saving the world from something even worse. In the second book, it was revealed that this entity was still around, and it was freed from its prison at the climax. In the third book, the entity was revealed as Ruin, primordial god of entropy and destruction.
- In Fate of the Jedi, from the very first book something had started to make various Jedi go crazy, but none of the already introduced villains (President Evil Daala and an isolated but ambitious cult of Sith) seemed to have the power to cause it. In the third book, readers are introduced to an enigmatic woman with tremendous Force powers named Abeloth. Turns out that she's the avatar of an Eldritch Abomination who has been subtly influencing galactic events for a while now- and by the end of the book she's out of her can and ready to take the position of Big Bad full time.
- In the first of the Otherland books, the focus occasionally shifts to an Egyptian simulation ruled by someone using Osiris as an avatar, who gives out orders and makes commentary that bears suspicious relation to other events in the book, but these connections are never actually stated. Late in the volume, the user is revealed to be a man named Felix Jongleur, leader of the Grail Brotherhood and creator of the Otherland system.
- Most of the plotline of the Inda series is driven by Evil Sorcerer Erkric's scheming, as he's the one driving the Venn to be more warlike and expansionistic, but he's not directly introduced until the last third of the second book and his central role doesn't become apparent until later. This is at least in part because the Venn are initially portrayed as a faceless military juggernaut, though- he's introduced at the same time as Prince Rajnir and Commander Durasnir, the other two main Venn characters.
- In The Dresden Files, it isn't even hinted that there might be something moving behind the scenes until the end of the second book. Said Hidden Villain was chased after for over ten years, and the most tangible evidence that they existed was the traitor Peabody, who was immediately removed from the equation. It is finally confirmed in Cold Days, and taken Up to Eleven when it is implied the villain may not even be from our reality.
- The second book of the Provost's Dog trilogy is about an investigation into a counterfeit epidemic. While they know that Pearl Skinner's behind it and are mostly trying to find a way to stop her, Beka doesn't learn until near the end that the idea came from Hanse Remy, who is trying to repay the entire realm for being Ungrateful Bastards after his long military service.
- Daemon: The Major is only the Dragon-in-Chief/Heavy of the duology. We never get to meet the true face of the conspiracy he is an enforcer for.
- Kill Decision: We never see the true face of the villains orchestrating the drone attacks, only a pair of spin doctors and a lower-level agent in their employ.
- LOST, in which the fact that there even is a Big Bad is not immediately stated. After several possible major antagonists are introduced over the first five seasons, the true Big Bad is not revealed until the season five finale.
- Desperate Housewives used this several times. The identity of the aggressor in season 6 was hidden this way until the reveal that he was a serial killer and actually one of Porter's friends.
- During the third series of Doctor Who, the subplots taking place in present day London throw around the name Mr. Saxon. In the three-parter that ends the season, he is revealed to be none other than the Doctor's arch nemesis, the Master, who stole the Doctor's TARDIS and traveled 18 months before Martha was introduced, and in that time became Prime Minister.
- The events of series 5 are caused by someone or something capable of making the TARDIS explode, accompanied by the Arc Words "silence will fall". It isn't until the following series that we meet The Silence, a religious order of supposedly Well Intentioned Extremists whose motives — they believe the Doctor is destined to answer the question "Doctor Who", which will end the universe — aren't revealed until the very end of that series.
- The reveal of just who was really behind the Dollhouse and the Rossum Corporation had a very high HSQ when it was revealed in season 2.
- Happened in Gekisou Sentai Carranger by half of the season the Bowzocks were believed to be the main bad guy's until Exhaus is shown to be the real Big Bad.
- A really bizarre example comes from Breaking Bad, where the main character, Walter White, is the Hidden Villain Protagonist to his own brother-in-law, Hero Antagonist DEA Agent Hank Schrader, until "Gliding Over All".
- Bones did this with the serial killer Gormagon as well as the Gravedigger. Their identities were only revealed late or in the end of the story arcs.
- At least two members of the Person of Interest Rogues Gallery finally appeared onscreen, after several episodes of Foreshadowing and references, as that week's person of interest in disguise. Namely, Elias (in "Witness") and Root (in "Firewall").
- In Burn Notice, a Client of the Week turns out to be the head of the Organization that got Michael thrown out of the CIA and forcibly recruited into their group. Later, Michael's trainer Tom Card who is initially a valuable contact and resource for multiple episodes, sends Michael on a Suicide Mission without Michael ever realizing what was going on.
- In Pretty Little Liars, 'A' is a hidden villain and the main antagonist of the show.
- In the first season of Agents of S.H.I.E.L.D., the figure behind Project Centipede (and other antagonists of the week) was a supposed psychic who could see the future known only as "The Clairvoyant" even though psychic powers don't seem to exist in this universe. It's eventually revealed that the Clairvoyant is Thomas Nash, a man who is completely paralyzed and requires a ventilator and electronic voice box except not really; Nash is just a decoy for the true Clairvoyant who is actually a SHIELD operative/HYDRA mole named John Garrett, who while not actually being psychic, does have high-level SHIELD clearances which give him access to all the information he needs to appear psychic. And in even more of a twist, it's also revealed late in the season that Agent Grant Ward, a handpicked member of Coulson's own team, has actually been working for Garrett the whole time.
- In the Temporal Cold War arc in Star Trek: Enterprise, there is the mysterious humanoid only known as "Future Guy", so named because he is communicating with his Suliban henchmen from somewhere in the future. Within the whole run of series, it has never been revealed who Future Guy actually is, though.
- In the Star Trek: The Next Generation two-parter "Redemption", the Duras sisters are conspiring with a female Romulan officer hidden in the shadows, who's face then gets revealed in the end. While she is a new character, it's still a Mind Screw Wham Shot for first time viewers, because she is looking exactly like the deceased Enterprise crew member Tasha Yar. It turns out later that she is the daughter of a time-displaced alternate reality version of Tasha.
- Planescape: Torment The player character, The Nameless One, is really the bad guy but doesn't know it. In actual truth, The Transcendent One, the mortal aspect of The Nameless One, is the bad guy. It gets confusing. Long story short...the player character was an evil douche, and the mortal aspect of him was split away, leaving The Nameless One.
- BlazBlue: The Big Bad isn't revealed until the console-only True Ending of Calamity Trigger, and isn't fought until Continuum Shift. And even then, that game's True Ending reveals him to be a Disc One Final Boss, and it goes straight into The Dog Was the Mastermind.
- And then All There in the Manual suggests that no; he was the Big Bad all along.
- And then in Chrono Phantasma it turns out that his so called puppet was the real mastermind all along and the Terumi was her Unwitting Pawn. Why? Because the puppet is possessed by the 'thing' Terumi and Relius called forth: The Goddess of Death, Izanami. And for the record, yes, Izanami does all the planning backstage, leading you to believe that Terumi really look like the Big Bad in charge. She might not be so hidden if you have read the aforementioned All There in the Manual, but still.
- And then All There in the Manual suggests that no; he was the Big Bad all along.
- In Valkyrie Profile: Covenant of the Plume, we know that Hel is the Big Bad of the game having orchestrated all of the events for Wylfred to wreak as much sin as possible, and give Garm some fun. However; Hel is only mentioned, and when she talks, we never see her.
- She does show up in the first game when she is stopped by the Einherjar that have been sent to Valhalla. Easy to miss if you don't realize that each line of text in the review has a cutscene associated with it.
- The Big Bad / Murderer of the first Laura Bow game turns out to be Lilian, when very little evidence suggests this.
- The Inaba killer in Persona 4. It's Detective Adachi. Foreshadowed quite well due to the game being (except Knox's 2nd due to its nature) very compliant to the concept of Fair Play Mystery.
- In Persona 4 Arena, The Eerie Voice and Malevolent Entity never show who they are. Certain aspects of the latter, however, have spawned theories about him being Nyarlathotep, the Man Behind the Man of the first Persona game and outright Big Bad of the second.
- Al Mualim and Prince Ahmet from Assassin's Creed I and Assassin's Creed: Revelations, respectively.
- Deadly Premonition has this with George Woodman & Kaysen but alludes to the Raincoat Killer many times as being some unknown entity.
- Yomiel, "The Manipulator" from Ghost Trick.
- Kid Icarus: Uprising features Hades, who doesn't even make an appearance until apparent Big Bad Medusa is taken out in Chapter 9.
- Dangan Ronpa has Monobear as the facade of the main villain, but as a robot, he has to be controlled by someone. At the end of the game, we find out that someone is Junko.
- The Elder One of Dragon Age: Inquisition is kept a mystery for the first act of the game, until the quest "In Your Heart Shall Burn" where it is revealed to be none other than Corypheus, the villain of the Legacy DLC of Dragon Age II.
- Omnicidal Maniac Ouroboros is this in Bravely Default, since he only appears in person during the final chapter. He also shares the role with his servant, Airy.
- Kantai Collection: If there is a high command, The Man Behind The Monsters, Eldritch Abomination or other authority in charge of the Abyssals, they have yet to appear onscreen.
- In Xenogears Miang, the avatar of Deus is the Big Bad who has been manipulating events for the last 10,000 years in preparation for Deus' rebirth.
- Average Joe does this, with the main villain of the series appearing for a bit of Evil Gloating as early as Strip #5, but after multiple appearances in flashback and flash-forward sequences we've still never seen his face (over a year later in real time).
- MAG ISA — Look at these guys with darkened faces sitting around a table planning nefarious schemes for you and me...
- The Enemy in Harkovast is mentioned on the first page, but has never been shown in the comic. Who he is has only been hinted at on the comics forum, where his full title (The King in the West) has been stated.
- In The Gamers Alliance, the Master of the Totenkopfs, one of the more dangerous villains, has been travelling with the heroes all along while furthering the Totenkopfs' sinister agenda, and the heroes are unaware of having the Master being so close to them. Another example is Ax's longtime friend and ally Vaetris who turns out to be one of the four archdemons in disguise.
- In University Ever After Rose Red of all people is the Big Bad of Season 2, despite being presented as one of Ella's friends from the very beginning.
- Lear Dunham from Broken Saints, who was faking his own death.
- Slade in Teen Titans starts out like this, being introduced in the first episode as a shadowy Chessmaster, but not even named or revealed to the heroes until later (and it's even longer before they meet him face-to-face and learn of his plans). Also a Hidden Agenda Villain, ironically- meaning that for his first few appearances, all we know about him is that he exists and is up to no good.
- In Wolverine and the X-Men, pretty much the whole first season was masterminded by the Inner Circle, who wanted to get their hands on the Phoenix. They're not introduced until just before the Grand Finale, and aren't truly The Man Behind the Man because the only character they were directly controlling was one of the heroes.
- During the third season of Ben 10, horror monster-themed aliens show up performing seemingly random tasks through several episodes. During the season finale, they are revealed to have been building a superweapon to allow Ghostfreak to achieve world domination.
- Until episode 20, it wasn't certain that season two of Wakfu even had a real Big Bad. Qilby the Traitor was manipulating everyone all along from the very moment he appeared.