Kamala's friend Bruno called her parents after Kamala ran away from the party in the first issue. None of them were thinking about Terrigen mists or transformations, but were scared that she might be attacked or hurt when wandering the city alone.
Bruno's parents were worried about his brother on the night of the Terrigen mists, as they were worried something might happen out in the all-obscuring fog.
Affirmative Action Legacy: Kamala Khan is a Muslim Pakistani-American, taking over the role from the white, blonde Carol Danvers.
A Form You Are Comfortable With: After being exposed to the Terrigen Mist, Kamala receives a vision of Captain Marvel, Iron Man and Captain America. They explain that they are "faith", and she is seeing them as she needs to see them.
Alpha Bitch: Zoe Zimmer, who specializes in Stealth Insults disguised as questions and concerns about Islam. While Kamala's friend Nakia thinks Zoe is being mean, Kamala thinks she is so adorableand happy, at least in earlier issues.
Ascended Meme: Kamala issues a version of the doge meme in issue #6 when encountering Wolverine.
Kamala: Wow. Such Athletic. Very Claws. So Amaze.
Be Careful What You Wish For: Towards the end of the first issue, when Kamala is talking to visions of Captain Marvel, Iron Man and Captain America, Captain Marvel explicitly tells her that her wish “is not going to turn out the way you think.” She wakes up from her shell looking like Carol Danvers with her Stripperific Ms. Marvel outfit. She quickly learns that such an outfit is not exactly comfortable.
Big Bad: The Inventor. In the first arc, he uses vagrant teenagers as personal musclenote and as #7 reveals, living batteries for his machines and he is able to build cartoony robots to act as weapons.
Big Brother Instinct: When Aamir sees Kamala acting strange after returning home, and after she tells him 'something strange' happened to her, his first instinct is to pull her into a hug and assure her he will make it better... by getting a group of 'brothers from the mosque' to beat up whoever hurt her.
Bilingual Bonus: There is spoken and written Urdu and Arabic scattered throughout the series.
Kamala: "I'm hungry in a way I've never been hungry before. Ravenous. Starving. Seriously, I need a thesaurus. It's the healing I think, it feels like I skipped a night of sleep — like the healing power comes straight out of my life force."
Dog Walks You: Textbook example is the cover of issue #8, but Kamala and her new-found bizarro doggie several times border on this throughout the issue.
Do Wrong, Right: Kamala’s friends scold her when she repeatedly smells bacon (“delicious infidel meat”), saying she should either eat the bacon or stop smelling it.
”Chow or chow not, there is no smell.”
Drama-Preserving Handicap: Wolverine has no healing powers anymore, and gets hurt, so it's up to Kamala to fight a giant alligator.
Kamala's own healing powers has a similar handicap: the more energy she uses to heal, the less she has to use her powers with.
Dramatic Irony: Make your superhero outfit from a re-purposed swimsuit; but thanks to the polymer chemical treatment that makes it extra stretchy, it shouldn't get wet.
Early-Bird Cameo: Kamala Khan was retroactively identified as a foreground character in Captain Marvel #14 before the official announcement that she was the new Ms. Marvel. Captain Marvel #17, which was published after the announcement, concludes with an unnamed appearance as she uses her transformation powers.
Fanfic: Kamala writes Avengers fanfic, and is in the midst of chronicling their adventures on “Planet Unicorn” in the first issue. She also writes X-Men fanfic, mentioning a “Wolverine and Storm in space” fic she wrote in issue #6. All sound Cracktastic.
The Fundamentalist: Kamala's brother Aamir is the most devout Muslim of the family and disparages his father’s job since it involves usury (their father works at a bank). Their father wishes Aamir would focus less time on prayer and more time on finding a job.
Funny Background Event: Plenty in this comic. One thing to look out for are the names written on items such as magazines and posters.
Groin Attack: Kamala uses the laser of one of Doyle's robots on his groin. Understandably, he swore revenge.
Grounded Forever: Kamala's punishment after her parents find out that she snuck out to the party in the first issue.
Healing Factor: Part of her shapeshifting powers, allowing her to heal from fatal wounds (and in #7, electrocuting herself to short out a death trap) quickly. She can't use her other powers while healing, though, and it also leaves her feeling very hungry. If she heals too much at once, her shapeshifting abilities (such as for changing her appearance) become greatly weakened due to lack of energy.
Historical Villain Upgrade: The Inventor is a clone of Thomas Edison whose genetic material was contaminated by a cockatoo. While the real life Thomas Edison was a ruthless businessman who once electrocuted an elephant just to prove that alternating current was dangerous, the Inventor is a Mad Scientist with no qualms about using teenagers as living batteries for his machines.
Home Base: The convenience store where Bruno works, according to All-New Marvel Now Point One:
Kamala: Some people get to hide out in space stations. I get a Circle Q.
How Do I Shot Web?: Kamala has a lot of issues with this after gaining her powers. They start off tied to her emotional state (shrinking when she feels small, turning into Carol Danvers when she thinks of Captain Marvel) and she's unable to control them willingly at first.
I'm Taking Her Home with Me!: Kamala's reaction to meeting Lockjaw. In contrast to everybody else who ran for their lives. She also used the "He followed me home, can I keep him?" line on her parents.
Invocation: Kamala tends to shout "Embiggen!" when she uses her powers to grow in size. She doesn't tend to do it for shrinking or other shapeshifting stunts.
Irony: The successor to the Ms Marvel name has the same shapeshifting powers as the original Ms Marvel's original Arch-Enemy Mystique.
It's A Small Net After All: Averted. When Kamala begins to research superpowers in the third issue, she cannot find anything helpful as every search she tries leads her to web-pages about video games and fiction that have transformation and superpowers.
Joisey: A big part of Kamala's characterization is that she lives in Jersey City and writer G. Willow Wilson has actually gone to great lengths to replicate the experience of daily life in Jersey City and what it's like to grow up there, all superpowers aside. Kamala's high school is based on a real high school in Jersey City: McNair Academic High School, though (ostensibly for legal reasons) the school is referred to as Coles Academic High School, after Coles Street, the actual street that McNair Academic High School is located on. Even the visual image of the school's exterior is pretty much an exact copy of how McNair looks in Real Life. It's been explained that since a big part of Kamala's characterization is the fact that she's very Adorkable, G. Willow Wilson chose McNair as her alma mater since it's a high-achieving public magnet school.
The Knights Who Say Squee: Kamala is beside herself with glee when she first meets Wolverine (much to his annoyance), and when she gets saved by Spider-Man.
Legacy Character: Kamala decides to become Ms. Marvel, having idolized Carol Danvers, who left the identity to become Captain Marvel.
Love Interest: Kamala comments that if her friend Bruno were Pakistani, her parents would be actively endeavoring to set them up as a couple; behind her back, Bruno seems to regret that this is not the case.
Mass Super-Empowering Event: The Terrigen bomb, source of Kamala's powers, although initially it is only identified as such in the opening panel of #2 (set "12 hours after the Terrigen bomb"); this is not touched upon again until #7 when she mentions the mist from #1 in passing to Wolverine.
Meaningful Name: Kamala's name is based on "kamal", an Arabic word for "perfection". Her parents gave her the name because she was born despite her mother supposedly being unable to have any children at the time.
Mistaken Identity: Kamala's first shapeshifting in public wound up looking like Carol Danvers herself, so when she immediately leapt into heroism a lot of bystanders thought she was Captain Marvel, although they were confused as to why she had seemingly gone back to wearing her old costume... much less had a giant hand. As she continues to look like Carol Danvers in later issues, the people she encounters do not seem sure how to address her, backtracking over calling her "Ms." and "Captain".
Mood Motif: In the first issue, Kamala sees Iron Man, Captain Marvel and Captain America singing the first verse of the traditional qawwali "Sakal bun phool rahi sarson", a song about a joyous trip to the shrine of the Sufi saint Nizamuddin Auliya. This sounds like the qawwali is only a reminder of Kamala's heritage and beliefs, but the second half of the song mentions someone absent from this procession who promised to be there, tying the song to Kamala's having disobeyed her parents by sneaking out AND to Marvel itself, for both the in-universe superheroes and the comic industry seem to be saying that someone like Kamala should not only be one of them—but she should have been among their number before. See more about the motif here.
Overprotective Dad: Kamala’s father only responds with "Very funny" when she asks if she can go to a party with boys. Subverted later when he turns around in later issues to be the more supportive and sympathetic parent when tensions over Kamala's newfound secrecy start flaring up after she gains her powers.
There's a chubby kid in Kamala's school who seems to be asleep every time we see him on panel.
Her love of writing fanfics involving Marvel characters, most of which sound ridiculous (and awesome). One is a crossover between the Avengers and Magical Pony Adventuresnote the Marvel-616 analogue to My Little Pony Generation 4, and another involves Wolverine and Storm fighting a monster that farts wormholes.
Kamala being grounded for sneaking out, being late etc..
Secret Keeper: The preview story in All-New Marvel Now Point One, set at a point after Kamala has officially become Ms. Marvel, reveals that Bruno knows her secret. He found out in issue #4 when Kamala unconsciously morphed back to herself after getting shot as Captain Marvel.
Ship Tease: Issue #4 sees Bruno blurting out why he thinks Kamala is awesome. Kamala wants to hear more, but Bruno gets embarrassed.
Shipper on Deck: One of the first things Kamala does when Spider-Man rescues her is state that she's an avid shipper of him and Carol Danvers, and pesters him for details when she hears they went on a date.
When trying to research her new powers, Kamala kept finding web-pages dedicated to World of Battlecraft instead of anything helpful when searching for "Polymorph"note there is a spell by that name in World of Warcraft.
Sizeshifter: A secondary effect of Kamala's shapeshifting powers. She can either grow or shrink parts of her body or do the same to her entire body, with corresponding mass changes and Super Strength to go with it.
Skirt over Slacks: For the first few issues, cover art showed Kamala wearing a "classic" Ms. Marvel outfit, but with pants (and a shirt) underneath the miniskirt, though she hadn't started wearing it in-universe; she eventually did so in issue #5 (it's made from a re-purposed burqini).
Slipping a Mickey: Though Kamala wishes for more freedom and independence from her parents, she is still devoutly Muslim and refuses to drink alcohol. When she goes to a party and is offered a drink, she asks if there is any alcohol in it and is assured that it is just orange juice. Once she drinks it, they add "plus some vodka". She promptly does a Spit Take.
Spit Take: Kamala's reaction after she is told that the orange juice she drank also had vodka in it.
Stop Being Stereotypical: Kamala and her friend Nakia (Turkish-American) come from well-assimilated families who want their children to take part in American society. Kamala’s dad wants his son to spend less time praying and find a job, and Nakia’s dad wants her to stop wearing a hijab ("He thinks it is 'a phase'").
Teens Are Monsters: Kamala's class had to analyse an article claiming this. Nakia is outraged that someone can just write off a whole generation like this, and Kamala points out that it's dangerous too as every generation has to solve the problems the previous one created.
They Would Cut You Up: One of Kamala's reasons for not wanting the authorities to see her and her new powers, and why she reveals herself to Bruno.
Training Montage: After a disastrous first attempt to rescue Vick from The Inventor's minions, Kamala spends the next day with Bruno testing her absolute limits.
Troll: Kamala's friends Nakia and Bruno refer to Zoe as the "concern troll", since she asks questions about Islam and Nakia's Middle Eastern backgrounds so that she can make condescending remarks.
Use Your Head: Kamala resorts to a super-sized headbutt to stop a robot in issue 8.
Voluntary Shapeshifting: Kamala's primary superpower. She has been shown to be able to change the size and shape of her body, the color of her skin and hair, and even the clothing she's wearing. By issue #2, her shapeshifting can even have different parts of her upper body showing different outfits simultaneouslynote though as that was during her initial panic at finding herself a shapeshifter, it has yet to be seen whether she can do that consciously, and she's revealed in #2 and #3 to have Super Strength when she's "embiggened" herself or even just her handnote in #2 scooping out both Zoe and a noticeable portion of the mudbank from the river in her hand, then in #3 ripping out an entire locker room bench and its supports — and cracking the bench itself in half. Issue #5 expands this even further by having Kamala transform into a store mannequin. By #6, she can transform into completely non-humanoid shapes, such as a sofa. Ironically, this means that, power-wise, she has more in common with the original Ms. Marvel's Arch-Enemy Mystique.
Wild Teen Party: Kamala runs away from a party held “on the waterfront” when she is tricked into drinking alcohol shortly after arriving. She and the other partygoers are exposed to the Terrigen Mist after she leaves.
Wolverine Publicity: Wolverine is the first character to guest-star in Kamala's series... though given his history of sidekicking with teenaged girl superheroes it is kinda fitting. Also lampshaded by Kamala.
Kamala: I totally put you first in my fantasy hero team-up bracket!
She also squees over being rescued by Spider-Man, who also has a history of teaming up with newbie supers. She flat out calls it a "Spider-Man team up".