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Achilles' Heel: Her powers, particularly her Healing Factor, burn out her body's energy reserves very quickly, as she finds out the hard way in #9 when she's almost killed in a giant robot attack that wrecks her school; her healing factor is using up so much energy that she's basically only able to "embiggen" her hands, and she hits empty right after the robot goes down.
Adorkable: Writes crossover fanfic between The Avengers and Magical Pony Adventures, the Marvel Universe's version of My Little Pony. To say nothing of meeting with Wolverine and Spider-Man each for the first time.
Against My Religion: She's not as devout as her brother but she still won't drink alcohol (though she's too young to drink legally) or eat pork.
Ascended Fangirl: Less than seven issues and she's already teaming up with some of her favorite supers.
Awesomeness by Analysis: While her power set is quite impressive, Kamala pretty much specializes in using the laws of physics to her advantage.
Breakout Character: For comics as a whole. There are reports from store owners of first-time customers (especially Muslim women and girls) who only come in to buy Ms. Marvel, and nothing else. Now, whether the industry can translate Kamala into a Gateway Series is still up in the air...
The Cameo: Appears in Marvel 75th Anniversary Celebration #1, which shows her as a toddler as of the day that the Fantastic Four went to space.
Fangirl: Into the Avengers, Carol Danvers, Spider-Man, 616-My Little Pony, video games, writing fanfic...
Gamer Chick: In her words, she's been playing video games since she was a kid and has the thumbs to prove it. The experience proves handy when Kamala first fights The Inventor's robotic minions. Also referenced when she describes the reveal of her powers' limitations as "like when you get a really good build going, then the devs decide to nerf your class."
Healing Factor: Her wounds (like those from gunfire) heal very quickly when she's in her normal form... but it's shapeshifting or healingnote as she found out when she tried shapeshifting into Carol Danvers one last time — promptly halting the healing and pain alleviation until she reverted. It also leaves her very tired and hungry afterwards, and in extreme cases greatly weakens her ability to shapeshift until she fully recovers.
Meaningful Rename: Inverted. She apparently went by "Kiki" in the past but recently started going by her real name again. This is likely another part of the "phase" her father thinks she is going through.
A convenience store clerk and one of Kamala's school friends.
Cain and Abel: In issue #3, Bruno's little brother Vick appears and tries to get Bruno to steal him some money from the Circle Q (and later holds up the store during Bruno's shift to get the cash himself). He is apparently also jealous of Bruno being "the brains of the family".
Secret Keeper: Bruno knows of Kamala's powers and superheroics, having found out in issue #4, and he helps cover for her when trouble comes up.
This also bails her out in #9: having recently expended so much energy healing that she can't morph into her costume and is barely able to fight with her expanding limbs and fists, she has Lockjaw create a distraction by teleporting himself into view of her classmates, allowing Kamala's shapeshifting to go unnoticed.
Kamala's father, who works at a bank.
Education Papa: To Kamala. He often compares her against her friend Bruno, who has both a job and good grades.
Reasonable Authority Figure: In the second and fifth issues, he shows a better deal of kindness and understanding to Kamala when confronting her about her sneaking out.
Adult Fear: When Kamala's school was attacked in #8-9, she drove there "like a maniac" only to not find Kamala and thought the worst.
Education Mama: To Kamala. Oddly, she seems to be more lenient towards Aamir, who remains unemployed due to his religious lifestyle... but even she gets fed up with him in #2 when she calls his look that of "a penniless mullah."
Cute Is Evil: He looks like an anthropomorphic cockatiel, but he's also a mad scientist and criminal mastermind.
Early-Bird Cameo: His name is mentioned by Kamala in All-New Marvel NOW! Point One after she destroys a giant junk creature of his creation. Since this story takes place after Kamala has become Ms. Marvel, it's implied that she has already faced him in the past.
The Fagin: Hires and kidnaps teenagers to do his bidding, either as foot soldiers or as living batteries for his creations.
Hidden Villain: In-universe, The Inventor is first mentioned in #3 by Vick and #4 by his henchmen. In #5, his face is revealed to the readers for the first time, and in #6, Kamala encounters a holographic projection of him. The two finally meet face-to-giant robot-piloting face in #10.
Alpha Bitch: Mocks Kamala and Nakia's cultures by asking them ignorant questions about it. She is also concerned about Bruno's financial status (so not only racist, classist too).
Innocent Bigot: Kamala's interpretation of all the ignorant things Zoe says. She seems to realize quickly though this isn't the case.
Straw Feminist: She parodies the kind of "feminist" who is convinced that all Muslim women are abused by their husbands/fathers/brothers and need to totally repudiate their faith and culture to be empowered.
Good Shepherd / Reasonable Authority Figure: In #6, when Kamala indirectly explains to him that the reason she breaks curfew is to help people, the Sheikh does not so much as tell her to stop (knowing it won't work) and instead encourages her to find a teacher so that she can get better at whatever she is doing. Luckily for her, the potential teacher she soon finds is the best there is at what he does.
Ye Goode Olde Days: Believes in partitioning men and women in the mosque. When Kamala points out that the Prophet Mohammed's mosque didn't do this, he says that those were the "blessed times" with less scandal and temptation.