YMMV: Ms. Marvel

  • Adaptation Displacement: You would be hard pressed to find a person on the street who knows who Ms. Marvel is. It would be harder still to find one who knows anything about Marvel's original Captain Marvel. To this day Ms. Marvel is best known to some people as simply being "that blonde chick Rogue stole her cool 90s powers from." This is becoming more pronounced now that Carol Danvers will be the MCU Captain Marvel.
  • Alternative Character Interpretation: Why did Carol Danvers, an intelligent, hardworking Major in the United States Air Force and casual feminist, run around in such Stripperific costumes for such a long time? Even after she moved beyond her split personality days? Did she really somehow not know any better, or did she actually like showing off her shapely, well-built body? Did she even, on some level, use her natural sex appeal as a weapon to throw her enemies off in a fight?
    • Of course, the Doylist reality is that it was Stan Lee's preferred Dave Cockrum design. As Cockrum himself reported:
    Dave Cockrum: [Stan] said, 'That's what you should have done from the start! That's what I like: Shiny leather and tits & ass!'
  • Base Breaker: Carol's new Jamie McKelvie-designed red/black Captain has been this for some fans. While many people prefer the new costume (intended as a colour-coded reversal of Mar-Vell's costume), others prefer the previous swimsuit-and-domino-mask.
    • Different artist interpretations of what she does with her hair in costume all have fans and detractors.
  • Bizarro Episode: Of her 2014 run, issue 9 has gotten some heat due to being this. It a Musical Episode...in a medium that doesn't have the ability to convey sound, so it leads to some truly bizarre moments. Likely this is due to being Filler for the next, Milestone issue.
  • Broken Base: Kelly Sue Deconick's run is starting to pick up a bit of this. Lots of people enjoy it and most agree that it's one of the better comics Carol's starred in lately, but some taken umbrage with it. Mainly the central complaints are the memory loss retcon (which some take as Deconick deliberately ignoring the work of previous writers so she can do whatever she wants with the character) and the depiction of her as the most popular and beloved female hero in the Marvel Universe (despite this never being the case beforehand). The latter two issues are hot topics due to detractors believing that Deconick is pushing dangerously close to turning Carol into a Mary Sue.
  • Crowning Moment of Heartwarming: In the aftermath of the Skrull Invasion, everyone looks at Spider-Woman with suspicion. Carol was the only one who approached her and gave her a hug of relief.
  • Ensemble Darkhorse: For being the Distaff Counterpart to Captain Marvel, she's actually made quite a name for herself. And of course she's now the Captain Marvel.
  • Fanon Discontinuity: A lot of fans like to pretend the whole Marcus Immortus thing never happened. And rightly so.
  • Fan-Preferred Couple: Thanks to Brian Reed, she was potential love interest for Spider-Man. Since their first date, nothing's come of it outside of them becoming close friends and mild flirting from Spidey, though when Carol herself was taken over by Venom, he hints to Spidey that his crush might not be one sided.
    • She's also very commonly paired with Jessica Drew due to the massive amount of Les Yay between the two.
  • Friendly Fandoms: With fans of Matt Fraction's Hawkeye book. At least partially due to Kelly Sue and Fraction being Happily Married.
    • Despite the fact that she more commonly works with the Avengers, fans of Carol tend to overlap with X-Men fans and the character is typically more well-associated with them than the Avengers. This is partly because both series were made great by Chris Claremont. Of course, it could also be because a lot of people still think of Carol as "the blonde woman Rogue stole her cool powers from" and there are others who find Carol's "honorary X-Man" status to be rather silly given that she has very little in common with them, forced friendship with Wolverine or not.
  • Les Yay: With Jessica Drew and Jessica Jones, which is perhaps more impressive for not being Claremont's fault.
    • She appears to have a little chemistry with Wanda Maximoff/The Scarlet Witch as well.
  • Memetic Mutation: Her new Captain Marvel outfit as designed by artist Jamie McKelvie, has gotten this reaction from fans, with plenty of fan art and cosplays of said costume popping up since being introduced in the Summer of 2012. Encouraged by the comic itself; one of Carol's friends makes her a hat based on the outfit's design.
  • My Real Daddy: Roy Thomas created Ms. Marvel, but Chris Claremont made her awesome. It's also why she's more or less an unofficial member of the X-Men. Either Kelly Sue De Connick or Brian Reed (or both) deserve credit as well, depending on who you ask.
  • Never Live It Down: The entire "Marcus Kang" incident, combined with Rogue stealing her powers and memories, sidelined Ms. Marvel for years until Kurt Busiek brought her back as a main character in Avengers. It took her own series to undo a lot of the damage.
  • Older Than They Think: The Captain Marvel rename and costume switch is actually just the first of several name and costume changes in her history, rather than the first one like many assumed; in fact, the identity she went by for most of her existence was Binary. Ms Marvel is the identity most people have heard of because its her first.
  • Romantic Plot Tumor: In the early Captain Marvel stories she appeared in, when she was just an ordinary human supporting character and not a superhero herself, she often came off as something of a blonde Lois Lane towards the main character, Captain Marvel/Mar-Vell, right down to the fact that she didn't get along with his civilian identity Dr. Walter Lawson while being infatuated with his very manly and heroic Kree warrior self (and she did manage to kiss him at least once). Unfortunately for Carol he already had a girlfriend so the whole thing was quite awkward. Once she became a superhero herself, this trope was shaken off.
  • They Wasted a Perfectly Good Plot:
    • A possible romantic relationship between Carol and Mar-Vell could have been a genuinely compelling subplot, but she was never so much as a blip on Mar-Vell's radar.
    • Carol's relationship with Peter Parker. The idea of Spidey dating a heroine, being post-One More Day not withstanding, had potential to be explored. Peter could date someone who knows his secret and saves the day alongside him, while Carol dates someone who is friendlier and more jovial than her usual boyfriends. What stopped it? Spider-Man's current writer Dan Slott was against it.
  • The Woobie: Carol's had her fair share of Woobie-worthy moments - screwed over by a jerky father, crappy boss, brainwashed and raped repeatedly by a super-villain, lost her powers and was left to drown while in a coma, more problems with powers coming and going over the years, struggled with alcoholism, depression, on again/off again inferiority complex, unfulfilled love life, misguided and ridiculous jokes against her body, may or may not have been forced to float naked in space by the Brood (and was actually experimented upon while naked by the Brood), etc. But she's survived it all and become the new Captain Marvel so she is probably an Iron Woobie.