* AdaptationDisplacement:
** You would be hard pressed to find a person on the street who knows who Ms. Marvel is. It would be harder still to find one who knows anything about Marvel's original Captain Marvel (as in, Mar-Vell). To this day Ms. Marvel is best known to some people as simply being "that blonde chick Rogue stole her cool 90s powers from" or "that blonde chick in the {{Stripperific}} black swimsuit costume." This is becoming more pronounced now that Carol Danvers will be the MCU Captain Marvel.
** And now that she's using the name "Captain Marvel", the most frequent response to the question "Who is Captain Marvel?" is yet still [[ComicBook/{{Shazam}} "Oh yeah, he's the guy in the red suit with the lightning bolt who says "Shazam", right?"]] But she's beginning to be better known as the holder of the name due to media exposure like ''VideoGame/MarvelVsCapcomInfinite'' and of course the upcoming MCU film, and DC Comics downplaying it for their character.
** Thanks to the popularity of Kamala Khan, Carol has started to become a more well known heroine, but that in turn has led to even more people not knowing who Mar-Vell is, or worse, seeing him as a character that only appears in Carol's origin story.
** The MCU making Thanos a more well-known character has led people to get Jim Starlin's Classic stories, including his run on Captain Mar-Vell. Though they would more likely read it for Thanos rather for Mar-Vell.
* AngstWhatAngst: In Ms. Marvel 12, back in the 70s, Carol Danvers and Ms. Marvel were two characters that exchanged bodies, as Thor and Donald Blake, or Captain Matvel and Rick Jones. Ms. Marvel had to decide: save Carol's best friend from a crash, or save the world from some villains with a reality warping object? She chose the latter. She retrieved the object and changed back to Carol, who was angered with both the villains and Ms. Marvel (but specially Ms. Marvel) for letting her friend die. Then Hecate made her understand the truth: they are not independent entities, Carol Danvers and Ms. Marvel are one and the same person (the transformation sequence is just a quick clothing change). She was so happy and relived about it, that she forgot that things were then much worse: it was not "someone else" who left her friend to die, but ''herself''.
* BrokenBase: Her new costume and, especially, "butch" haircut in the new ongoing series is a major source of contention. Everyone agrees that it makes her look less traditionally feminine than her classic long, blond hair. The issue is over whether this is a good thing: Does it makes her a stronger and more distinctive heroine, or just plain ugly? It also inverts her old red and blue look to a blue and red look which ties into Marvel remodeling her into a Superman-esque poster girl. The issue is over whether she deserves this treatment over Marvel's other female heroes. See CreatorsPet below.
* BizarroEpisode: Of her 2014 run, issue 9 has gotten some heat due to being this. It a MusicalEpisode...in a medium that ''doesn't have the ability to convey sound'', so it leads to some truly bizarre moments. Likely this is due to being {{Filler}} for the next, Milestone issue.
* CreatorsPet: Quite a few people are feeling this way about Carol as Captain Marvel as time goes on, believing Marvel is giving more spotlight and CharacterShilling her far harder than she is organically deserving of (due to her upcoming [[Franchise/MarvelCinematicUniverse MCU]] movie), and that she hasn't really done much to make herself stand out as a genuinely compelling character compared to other superheroines who are better liked by the fanbase and sell more comics but don't get pushed nearly as hard by the company (and in cases like [[ComicBook/XMen Storm]] and [[ComicBook/FantasticFour Sue Storm]], whose movie rights aren't part of the MCU fold). The events of ''Civil War II'' didn't help. Time will tell if the movie is successfully able to salvage her among her hatedom as it did with Iron Man after the first Civil War event.
* EnsembleDarkhorse: For being the DistaffCounterpart to Captain Marvel, she's actually made quite a name for herself. And of course she's now ''the'' Captain Marvel.
* FanonDiscontinuity:
** A lot of fans like to pretend the whole Marcus Immortus thing never happened, [[DorkAge and rightly so.]]
** Equally, people like to ignore her involvement in ''Civil War'', and to a lesser extent, ''Civil War II'', because, well... they were awful.
* FanPreferredCouple:
** Thanks to Brian Reed, she was a potential love interest for Spider-Man. Since their first date, nothing's come of it outside of them becoming close friends and mild flirting from Spidey, though when Carol herself was taken over by Venom, he hints to Spidey that his crush might not be one sided.
** She's also very commonly paired with [[ComicBook/SpiderWoman Jessica Drew]] due to the massive amount of LesYay between the two. It's even joked InUniverse that Carol is the father of Jessica's baby.
* FriendlyFandoms:
** With fans of Creator/MattFraction's ComicBook/{{Hawkeye}} book. At least partially due to Kelly Sue and Fraction being HappilyMarried.
** Despite the fact that she more commonly works with the Avengers, fans of Carol tend to overlap with ''ComicBook/XMen'' fans and the character is typically more well-associated with them than the Avengers. This is partly because both series were [[MyRealDaddy made great]] by Chris Claremont. Of course, it could also be because a lot of people still think of Carol as "the blonde woman Rogue stole her cool powers from" and there are others who find Carol's "honorary X-Man" status to be rather silly given that she has very little in common with them, friendship with Wolverine or not.
* HarsherInHindsight: During ''Civil War II'', Carol Danvers' complete disregard for legal precepts of Habeas Corpus, Actus Reus and Mens Rea -- not to mention the First, Fourth, Fifth, Sixth, and Eighth Amendments to the US Constitution -- are hard to swallow given the concern of the erosion of civil rights that have happened since the days of [[TheWarOnTerror 9/11]].
* HoYay:
** With [[ComicBook/SpiderWoman Jessica Drew]] and Jessica Jones, which is perhaps more impressive for not being Claremont's fault.
** She appears to have a little chemistry with Wanda Maximoff/Scarlet Witch as well.
* MemeticMutation:
** Her new Captain Marvel outfit as designed by artist Creator/JamieMcKelvie, has gotten this reaction from fans, with plenty of fan art and cosplays of said costume popping up since being introduced in the Summer of 2012. Encouraged by the comic itself; one of Carol's friends makes her a hat based on the outfit's design.
** "Yaas, Queen!" It comes from the solicit for ''The Mighty Captain Marvel #1,'' and gained traction because of how TotallyRadical it was. It's usually used as a sarcastic insult for Carol, though.
* MoralEventHorizon: Two with the ''main character'' doing this - both in big crossover events, unsurprisingly.
** During one of the side-stories for Marvel's original ''ComicBook/CivilWar'' arc, Carol attacks [[ComicBook/SpiderWoman Julia Carpenter]], and gives Julia a NoHoldsBarredBeatdown where her daughter can see. For a lot of fans, this pretty much destroyed any possibility of Danvers being seen as a hero, even though it was followed by a MyGodWhatHaveIDone.
** In ''ComicBook/CivilWarII'', which mangled various characters nearly as much as the original ''Civil War'' event, she Carol crosses this line when [[ComicBook/IronMan Tony Stark]] reveals that Ulysses' precognitive powers aren't predicting the actual future but a possible future, has this confirmed by the Beast and she ''still'' opts to continue to believing the predictions and pushing her "Change the Future" stance. The thing that kicks off the fight is when she and S.H.I.E.L.D. arrests a woman with the only evidence of something bad she could have done being Ulysses' vision of her and an empty suitcase. The prior example, from the first ''Civil War'', at least had the excuse that Julia broke the law (however controversial that law was) and endangered the lives of SHIELD agents. Here, Carol's the one breaking laws, and her targets haven't even ''done anything'' yet.
* MyRealDaddy: Roy Thomas created Ms. Marvel, but Creator/ChrisClaremont made her awesome. It's also why she's more or less an unofficial member of the X-Men. Either Creator/KellySueDeConnick or Brian Reed (or both) deserve credit as well, depending on who you ask.
* NeverLiveItDown:
** The entire "Marcus Immortus" incident, combined with Rogue stealing her powers and memories, sidelined Ms. Marvel for years until Creator/KurtBusiek brought her back as a main character in ''Avengers''. It took her own series to undo a lot of the damage.
** Her attacking Julia Carpenter during the first ''Civil War'' in front of her daughter.
** The fact that her book has been {{retool}}ed and relaunched ''four'' times since taking over the mantle of Captain Marvel in 2012. That plus her [[WolverinePublicity increased prominence in marketing]] has led to her current CreatorsPet accusations.
** Calling Magneto "the guy on internet who compares everything to Hitler" is brought up a lot by her detractors. Later issues says she didn't know he was a Holocaust survivor when she said that.
* OlderThanTheyThink: The Captain Marvel rename and costume switch is actually just the first of ''several'' name and costume changes in her history, rather than the first one like many assumed; in fact, the identity she went by for most of her existence was Binary. Ms Marvel is the identity most people have heard of because its her first.
* RomanticPlotTumor: In the early ''ComicBook/CaptainMarVell'' stories she appeared in, when she was just an ordinary human supporting character and not a superhero herself, she often came off as something of a blonde ComicBook/LoisLane towards the main character, Captain Marvel/Mar-Vell, right down to the fact that she didn't get along with his civilian identity Dr. Walter Lawson while being infatuated with his very manly and heroic Kree warrior self (and she did manage to kiss him at least once). Unfortunately for Carol he already had a girlfriend so the whole thing was quite awkward. Once she became a superhero herself, this trope was shaken off.
* {{Squick}}: The infamous Marcus Immortus incident a.k.a. the "Rape of Ms. Marvel".
* StrangledByTheRedString: A TropesAreTools example! When the KSD ''Captain Marvel'' run was relaunched after a time skip, Carol had, out of nowhere, hooked up with [[ComicBook/WarMachine Rhodey]], despite the two never interacting. However, this has largely been accepted by the fandom, due to the fact the two have nice chemistry and have quite a bit in common (their shared military background, being experienced pilots, and snarky and tough demeanour), and the fact the run avoids making a big deal out of it, with the two only having occasional scenes where they flirt or work together, making it feel far less forced than many SBTRS /examples.
* TheyWastedAPerfectlyGoodPlot:
** A possible romantic relationship between Carol and Mar-Vell could have been a genuinely compelling subplot, but she was never so much as a blip on Mar-Vell's radar.
** Carol's relationship with Peter Parker. The idea of Spidey dating a heroine, being post-One More Day not withstanding, had potential to be explored. Peter could date someone who knows his secret and saves the day alongside him, while Carol dates someone who is friendlier and more jovial than her usual boyfriends. What stopped it? Spider-Man's current writer Dan Slott was against it.
* TheWoobie: Carol's had her fair share of Woobie-worthy moments - screwed over by a jerky father, crappy boss, brainwashed and raped repeatedly by a super-villain, lost her powers and was left to drown while in a coma, more problems with powers coming and going over the years, struggled with alcoholism, depression, on again/off again inferiority complex, unfulfilled love life, misguided and ridiculous jokes against her body, may or may not have been forced to float naked in space by the Brood (and was actually experimented upon while naked by the Brood), ''repeated'' memory loss etc. But she's survived it all and become the new Captain Marvel so she is probably an IronWoobie.
* WTHCostumingDepartment: Carol Danvers "Ms. Marvel" costume is considered this. Given the fact that it resembles a bathing suit than a superhero attire.
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