* AdaptationDisplacement: You would be hard pressed to find a person on the street who knows who Ms. Marvel is. It would be harder still to find one who knows anything about Marvel's original Captain Marvel. To this day Ms. Marvel is best known to some people as simply being "that blonde chick Rogue stole her cool 90s powers from." This is becoming more pronounced now that Carol Danvers will be the MCU Captain Marvel.
* AlternativeCharacterInterpretation: Why did Carol Danvers, an intelligent, hardworking Major in the United States Air Force and casual feminist, run around in such {{Stripperific}} costumes for such a long time? Even after she moved beyond her split personality days? Did she really somehow not know any better, or did she actually like showing off her shapely, well-built body? Did she even, on some level, use her natural sex appeal as a weapon to throw her enemies off in a fight?
** Of course, the Doylist reality is that it was Creator/StanLee's preferred Dave Cockrum design. As Cockrum himself reported:
-->'''Dave Cockrum:''' [Stan] said, 'That's what you should have done from the start! That's what I like: Shiny leather and tits & ass!'
* BaseBreaker: Carol's new Jamie [=McKelvie=]-designed red/black Captain has been this for some fans. While many people prefer the new costume (intended as a colour-coded reversal of Mar-Vell's costume), others prefer the previous [[{{Stripperiffic}} swimsuit-and-domino-mask]].
** Different artist interpretations of what she does with her hair in costume all have fans and detractors.
** The decision to promote Carol to the Captain Marvel name has been this for some people, who claim it has no better reason than Marvel having won the rights to the name from DC.
* BizarroEpisode: Of her 2014 run, issue 9 has gotten some heat due to being this. It a MusicalEpisode...in a medium that ''doesn't have the ability to convey sound'', so it leads to some truly bizarre moments. Likely this is due to being {{Filler}} for the next, Milestone issue.
* BrokenBase: Kelly Sue Deconick's run is starting to pick up a bit of this. Lots of people enjoy it and most agree that it's one of the better comics Carol's starred in lately, but some taken umbrage with it. Mainly the central complaints are the memory loss retcon (which some take as Deconick deliberately ignoring the work of previous writers so she can do whatever she wants with the character), the removal/ignoring of Carol's previously established flaws like her struggles with alcoholism, and the depiction of her as the most popular and beloved female hero in the Marvel Universe (despite this never being the case beforehand). The latter two issues are hot topics due to detractors believing that Deconick is pushing dangerously close to turning Carol into a MarySue.
* CrowningMomentOfHeartwarming: In the aftermath of the Skrull Invasion, everyone looks at Spider-Woman with suspicion. Carol was the only one who approached her and gave her a hug of relief.
** [[spoiler: Tries to do the same for the recently returned ScarletWitch taking her back to the Avengers mansion but TheVision meets them at the door and proceeds to give a TheReasonYouSuckSpeech to Wanda that drives her off in tears.]]
** Triples as a CrowningMomentOfHeartwarming and CrowningMomentOfAwesome, but two of the women Carol teamed up with when she found herself stranded in World War II went on to create a comic strip titled "Captain Marvelous."
* EnsembleDarkhorse: For being the DistaffCounterpart to Captain Marvel, she's actually made quite a name for herself. And of course she's now ''the'' Captain Marvel.
* FanonDiscontinuity: A lot of fans like to pretend the whole Marcus Immortus thing never happened. And rightly so.
* FanPreferredCouple: Thanks to Brian Reed, she was potential love interest for Spider-Man. Since their first date, nothing's come of it outside of them becoming close friends and mild flirting from Spidey, though when Carol herself was taken over by Venom, he hints to Spidey that his crush might not be one sided.
** She's also very commonly paired with [[ComicBook/SpiderWoman Jessica Drew]] due to the massive amount of LesYay between the two.
* FriendlyFandoms: With fans of Creator/MattFraction's {{Hawkeye}} book. At least partially due to Kelly Sue and Fraction being HappilyMarried.
** Despite the fact that she more commonly works with the Avengers, fans of Carol tend to overlap with ''ComicBook/XMen'' fans and the character is typically more well-associated with them than the Avengers. This is partly due to the fact that both series were [[MyRealDaddy made great]] by Chris Claremont.
* LesYay: With [[SpiderWoman Jessica Drew]] and Jessica Jones, which is perhaps more impressive for not being Claremont's fault.
** She appears to have a little chemistry with Wanda Maximoff/The Scarlet Witch as well.
* MemeticMutation: Her new Captain Marvel outfit as designed by artist Creator/JamieMcKelvie, has gotten this reaction from fans, with plenty of fan art and cosplays of said costume popping up since being introduced in the Summer of 2012. Encouraged by the comic itself; one of Carol's friends makes her a hat based on the outfit's design.
* MyRealDaddy: Roy Thomas created Ms. Marvel, but Creator/ChrisClaremont made her awesome. It's also why she's more or less an unofficial member of the X-Men. Either Creator/KellySueDeConnick or Brian Reed (or both) deserve credit as well, depending on who you ask.
* NeverLiveItDown: The entire "Marcus Kang" incident, combined with Rogue stealing her powers and memories, sidelined Ms. Marvel for years until Creator/KurtBusiek brought her back as a main character in ''Avengers''. It took her own series to undo a lot of the damage.
* OlderThanTheyThink: The Captain Marvel rename and costume switch is actually just the first of ''several'' name and costume changes in her history, rather than the first one like many assumed; in fact, the identity she went by for most of her existence was Binary. Ms Marvel is the identity most people have heard of because its her first.
* OverUsedRunningGag: The attempted running joke about [[HollywoodHomely people thinking Carol is fat]]. It was slightly amusing the first time, but just became more cringeworthy and obnoxious with each appearance. Thankfully the writers caught on and dropped it.
* RomanticPlotTumor: In the early ''CaptainMarvel'' stories she appeared in, when she was just an ordinary human supporting character and not a superhero herself, she often came off as something of a blonde LoisLane towards the main character, Captain Marvel/Mar-Vell, right down to the fact that she didn't get along with his civilian identity Dr. Walter Lawson while being infatuated with his very manly and heroic Kree warrior self (and she did manage to kiss him at least once). Unfortunately for Carol he already had a girlfriend so the whole thing was quite awkward. Once she became a superhero herself, this trope was shaken off.
* TheWoobie: Carol's had her fair share of Woobie-worthy moments - screwed over by a jerky father, crappy boss, brainwashed and raped repeatedly by a super-villain, lost her powers and was left to drown while in a coma, more problems with powers coming and going over the years, struggled with alcoholism, depression, on again/off again inferiority complex, unfulfilled love life, misguided and ridiculous jokes against her body, may or may not have been forced to float naked in space by the Brood (and was actually experimented upon while naked by the Brood), etc.