"A unicorn's not a unicorn without grace and beauty."This character is, quite simply, a character whose defining trait is being well-dressed and extremely interested in fashion. The Fashionista is often a woman, save for instances of The Dandy, or a Camp Gay guy (whether or not he is a fashion designer). The Fashionista will invariably love to shop, read Fashion Magazines, and watch (or be involved in, if she is a model or a designer) Fashion Shows, and will either have an Unlimited Wardrobe, or long for one. She may be the Girly Girl in a Tomboy and Girly Girl pair. If not she will, depending on temperament, either be Alpha Bitch/Rich Bitch or Spoiled Sweet. Either way, she is often a prime candidate for Even the Girls Want Her. At some point in the story, she is likely to wear a Little Black Dress (or a red one). She is also likely at some point to give The Makeover to a character who is either Beautiful All Along or Cleans Up Nicely. Sometimes, The Fashionista makes her own clothes, usually if she actually works in the fashion industry or wants to. She may Really Get Around, but it is not a requirement. The Fashionista is usually skinny; it is uncommon to see a Hollywood Pudgy one, and in more cynical shows, she may have an eating disorder such as anorexia or bulimia. An older fashionista may be a Foxy Grandma, a White-Dwarf Starlet, a Stacy's Mom, or say "I Was Quite a Looker." In movies and shows from The Eighties, The Fashionista may also be a Valley Girl. Whether or not she is a superheroine, she will most likely be The Chick of her Five-Man Band, and have multiple costume changes over the years. If she is a supervillainess, she will most likely be a Vain Sorceress. She's not immune to Fashion Dissonance though. If she also happens to be an Action Girl then you've got a Girly Bruiser or if she's lucky an Action Fashionista. If the audience does not consider her a fashionista, this is Informed Attractiveness. A Sub-Trope of Costume Porn (personifying that trope in these characters). Compare The Beautiful Elite, Impractically Fancy Outfit, Impossibly Cool Clothes, Pimped-Out Dress, Nice Shoes, The Dandy, Idle Rich.
— Rarity, My Little Pony: Friendship Is Magic
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Anime & Manga
- Tomoyo from Cardcaptor Sakura would Once per Episode design Sakura some darn creative outfit. Sometimes the had some practical benefit but usually just to make her look cute.
- Sonoko Suzuki from Detective Conan. Especially seen in one case where Sonoko identifies the victims as belonging to the ganguro fashion sub culture upon seeing their pictures. She even distinguished what kind of ganguro they were!.
- Ai Haibara is a milder example. When not at work, she nearly always read fashion magazines. She also sometimes demands expensive purses or other fashion items in return for favors.
- Erza from Fairy Tail is a Lady of War who loves to dress up, has over 100 outfits, and according to Word of God she once scared a major fashion designer into designing pretty armor for her.
- Nodamiki in GA Geijutsuka Art Design Class. Every time she appears she wears different hairdo, and has the uncanny ability to spot the identity of different fashion pieces — despite being just a tenth grader!
- HeartCatch Pretty Cure!
- Kuranosuke in Kuragehime, to the extent that he becomes a Wholesome Crossdresser so that he can pursue his passion without interference from his family of politicians.
- Isis Egret of Magical Record Lyrical Nanoha Force, who has dreams of starting her own fashion label despite coming from a family that specializes in guarding important people.
- From Nana both the Nanas, the two homonyms protagonists, although their tastes couldn't be more different.
- Mary Jane Watson in the Spider-Man comics, who at one point was a fashion model. She is kind of a Tomboy in personality, though, in that she's very direct and enjoys sports.
- The Wasp from The Avengers, who is a fashion designer in her spare time. Probably has the largest wardrobe in comic book history.
Films — Animation
- 101 Dalmatians: Cruella de Vil's obsession with fashion, especially of the furred variety, is her entire motivation, leading her to acquire nearly a hundred puppies to make into clothing for herself. Since she is the evil variety of fashionista, she lacks the typical good looks, having instead an exaggeratedly thin body with protruding cheekbones and a great deal of make-up.
Films — Live-Action
- Most of the women (except Andy) in The Devil Wears Prada. Nigel, too. Of course they do work for a fashion magazine and Andy does start "drinking the kool-aid."
- In A Knight's Tale Jocelyn likes wearing different clothes and dressing to match her knight because a flower is only as good as its petals.
- Rachel in Animorphs is one of those people who always know the right clothes to wear and how to look like they just walked out of one of those fashion magazines girls like. Shopping for clothes in the mall is her favorite hobby.
- Alice in the Twilight saga. Loves dressing people up and throwing parties, especially if Bella's involved. She not only organized Bella's wedding, but packed her honeymoon suitcase, dressed her up in a cocktail dress and stilettos for her first post-vamp hunt, and filled up her closet at home mostly with high-end, fashionable clothing while Bella would rather wear jeans.
- In Lonely Werewolf Girl this is the Hat of the Fire Demons. Standout character is of course Malveria, but Werewolf-fashion designer Thrix runs a close second. Showing up in the wrong dress could start a war you know.
- In The Egypt Game, April goes for a '60s Hollywood look (Beehive Hairdo, Pretty in Mink, etc.) at the start. (The novel was written in 1967.) She's emulating her inattentive actress/singer mother.
- Anyone who grew up reading The Baby-Sitters Club series will remember the obligatory description of Claudia's outfits as the highlight of the otherwise virtually copy-and-pasted introductory passage in each book. She was also the artsy one, and her dress sense obeyed no laws of fashion except her own, but we're assured that "on her, it totally worked" every time. Her best friend Stacey was from New York, which was treated like it was proof of fashion consciousness in itself.
- Time Scout: Margo dresses well. Timeless class. And when she first encounters Connie Logan's shop, she practically orgasms.
- The French, in British statesman Lord Chesterfield's Letters to His Son. "Fashion is more tyrannical at Paris than in any other place in the world; it governs even more absolutely than their king, which is saying a great deal."
- Jessamine Lovelace from The Infernal Devices is very concerned about how she looks, and it's she who takes Tessa out to buy new dresses.
- Raven Baxter of That's So Raven is a slightly unusual example, since Raven herself lacks supermodel proportions. Fashion design is her passion, however, and she makes most of her own clothing. The plots of several episodes revolve around her interest in fashion and making it a career.
- The Vampire Diaries
- Caroline, she is trendy and loves fashion.
- C.J. on The West Wing, a bit, though it's also brought up as one of the ways she has trouble being taken seriously as a female White House press secretary (people either focus on how she looks rather than what she's saying, or assume she does that).
- The Cat in Red Dwarf.
Cat: (being made to scrub the floor) Aw, look at my hands! I had lovely hands!
Lister: Well, wear the smegging gloves!
Cat: Marigold with blue? Are you crazy?
- London Tipton of the Suite Life series rarely wears an outfit more than twice.
- When earlier female American Idol judges started commenting on how a contestant looked, it was usually a sign that they couldn't find anything good to say about their performance. Nicki Minaj, on the other hand, is almost always giving commentary/suggestions on their style choices and still commenting on the performances themselves.
- Friends: Rachel, who works her way up the fashion career ladder and is the Girly Girl to the more practical and intelligent Monica's Tom Boy.
- Fiona Coyne from Degrassi is a talented artist and is also very interested in fashion, as shown through her unique sense of style.
- Princess Xenia of the Fairy Tale Kingdom from Arabela is very fond of clothes, especially the modern ones worn in the human world.
- Monster High has Clawdeen Wolf. Unlike most fashionistas though, she is serious about going into the fashion industry in a business-minded way and in her 2011 doll with diary the first entry mentions her AP class in fashion.
- Animal Crossing has roving fashion consultant Gracie, a giraffe. Gracie will judge your clothing in some of the games, and in all games she provides the player with her signature clothing line. She is depicted as having overall very expansive tastes.
- One of the oldest examples is Yuko Asahina, in Tokimeki Memorial. This makes her one of the most special girls in the cast, as the secret to win her is to go to dates to the trendiest places or shows of the moment For Massive Relationship Values.
- One of Emilia's background traits in Yggdra Union; literally almost every item she ever uses is an Elegant Gothic Lolita-inspired accessory or jewelry that she's personally made.
- Shiki from The World Ends with You has a talent for sewing and mentions bringing to life the designs of her friend Eri. She serves as a contrast to protagonist Neku who professes no knowledge of trends or fashion and barely notices damage to his own clothing. Although by damage, Shiki means "one of your buttons is slightly coming off."
- In Marvel: Avengers Alliance, one of the Team-Up Bonuses you can get is "Fashionistas". Those eligible for it include Black Widow, Invisible Woman, Ms. Marvel, Wasp... and Deadpool.
- Oshare Bones from Puyo Puyo is another rare male example. He talks about fashion—be it his clothes or other peoples' taste in clothing—more than just about anything else, and one story scene in Puyo Puyo Fever 2 has his rambling on about the subject enough to confuse the current player character.
- Duncan from D4 is a particularly crazy example. His hair is a green swirly cone, and he brings a mannequin named "Sukey" everywhere he goes, and dresses her up just like him.
- The demon Gaap from Umineko: When They Cry is an avid fan of Lolita fashions in particular.
- Junko Enoshima from Dangan Ronpa is a very famous kogal model known for her extravagant tastes and she has this as her Super High-School Level title. Except that she's not really Junko herself but her twin sister Mukuro Ikusaba disguising as her, as they made a Twin Switch before the start of the series. And the real Junko? She's the Big Bad and the mastermind behind the entire events of the series, which includes killing Mukuro and then using her corpse to fake a murder.
- The titular character in Nicole is very interested in fashion. She has a number of different outfits that she wears throughout the game, and she expresses genuine distress at the ugly uniform she's expected to wear at work. She actually rolls up the sleeves and legs to turn it into a romper.
- Kanaya in Homestuck has this as one of her defining character traits. It stands out especially because her species isn't interested in fashion whatsoever. She is the only troll to start out with multiple different outfits (that she made herself) and whenever anyone wants some sewing done she is the go-to-troll for that.
- Girl Genius has Tarvek Sturmvoraus, who was "doodling girls and clockwork" supposedly instead of his training. As Kaja Foglio comments later — "Yes, Sturmvoraus is apparently a house of evil fashion designers". And while slipping into feverish delirium, he promised to make her "the envy of Paris!" And then he proposed an improvement over the hereditary "battle armor" of his sweetheart:
Agatha: Better? It's a two-ton mobile armored death knight suit. What could make it better?
Tarvek: ...nicer curves? In green?
- Karla, from M9 Girls! designs fancy costumes for the M9 Girls after they gain super powers, as she reasons that they have to be heroines in style.
- Barbie The Pearl Princess has the heroine, Lumina, and Madame Ruckus, an octopus who owns a hair salon. Lumina loves to create new hairstyles and clothing, and when she works at a hair salon, she inspires the other workers to try new things.
- Self-proclaimed by Rhonda in Hey Arnold! and brought up in almost every episode she's in... despite her limited wardrobe. She does have the tall, straight body-type though.
- Rarity, from My Little Pony: Friendship Is Magic, is an example of what happens when the management insist that a cartoon aimed at preteen young girls has to have one of these, but the showrunner is bound and determined to have the series pass the Bechdel Test. She dodges the stereotype by being a producer rather than a consumer: instead of being an obsessive shopper, she's a fashion designer who owns and runs her own boutique. As a result, most of her episodes focus heavily on her efforts to succeed as a fashionista and often deal with the business end of the job — usually contrasting her with aristocrats or cutthroat competitors who embody the very stereotypes she could have been.
- Lindsay from Total Drama, although it's more of an Informed Ability since she's rarely seen outside her tank, skirt, and cowboy boots.
- Topaz from Trollz. She loves shopping and is a fashion expert. The ufficial description says that she was blessed with the gift of supreme fashion sense.
- Stella from Winx Club is this, or strives to be this. She makes ready use of the large amount of money she has (being a princess and all) and shops a great deal. She gives her friends tips or comments on their style frequently. By season 5, she's decided that she wants to become a fashion designer.
- Cornelia Hale from W.I.T.C.H. tends to be this. She loves shopping for clothes . . . and shoes.
- Marie Antoinette was supposedly a huge fan of fashion in her day, making her dressmaker, Rose Bertin, a celebrity of sorts.
- WWE's Natalya. She was initially portrayed as a tomboy but that got dropped since she's not like that in real life at all. Just look at her shoe collection.
- Peyton R. List, who plays the aforementioned Emma in Jessie, is this in real life. It was mentioned in an interview that Emma's original wardrobe prior to her being hired was cute but somewhat normal compared to Peyton herself. As a result the wardrobe people used Peyton's own style to help make Emma more of a true fashionista. They sometimes collaborate Peyton's clothes with the wardrobe choices for Emma to create even more outfits.
- Dong Bang Shin Ki: All of them could count - but that comes with the territory of being a K Pop star. Pretty Boy Jaejoong, however, usually takes it to the next level◊ when it comes to his outfits.