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I Want My Beloved to Be Fashionable
So you've fallen in love with the shy girl with glasses, or the Lovable Nerd, or the frumpy Nice Guy. And they're the absolute apple of your eye, except... The Glasses Gotta Go. And maybe you can get them some nicer clothes; that Rummage Sale Reject outfit belongs in the trash. They'll look great with a little work, so it's perfectly OK for you to insist on The Makeover, right?

I Want My Beloved to Be Fashionable is where falling in love kicks off a burning desire to change the beloved (for the better!), usually by making them stand up straight and color-coordinate their wardrobe. It sometimes occurs as a result of Underdressed for the Occasion. Truth in Television.

Opposite of the Pygmalion Plot, where a burning desire to change someone results in falling in love. May still result in Pygmalion Snapback if the beloved likes being a frump.

Examples:

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    Anime and Manga 
  • Boys Over Flowers: Rich jerk Tsukasa gets a crush on average girl Tsukushi and has her kidnapped for an impromptu makeover.
  • Butterflies Flowers: Director Domoto harasses Office Lady Choko into dressing more genteelly.
  • Konoka in Mahou Sensei Negima! sometimes likes to do this to Setsuna. Pretty much the girls's entire wardrobe was selected by Konoka (she normally just likes her school uniform).
  • In Ouran High School Host Club, Tamaki (and the twins) constantly attempt to get Haruhi into pretty dresses. This is a rather odd example, since Haruhi is hardly unattractive... but hardly attractive in the manner of most girls.
  • In Pokémon Special, Ruby tailors one of his spare outfits into one for Sapphire as a thank you gift for her for saving his life, not to mention that he's somewhat horrified that she normally wears a leaf bikini.
  • Cardcaptor Sakura: While Sakura is by no means 'unattractive' (and only 10 years old), her crushing best friend Tomoyo still feels the urge to stuff her into a new (lovingly hand-made) costume every episode and record her running around in it. Then re-watch the recordings. For hours. And she's visibly upset when she misses an opportunity to make Sakura try out a new outfit.
  • George and Yukari's relationship in Paradise Kiss is all about this; he falls for her partly because she's exactly the kind of girl he wants to design clothes for.

    Comics 
  • In Ultimate Spider-Man, Harry comments that M.J. should stop wearing glasses because she looks "way hot without them". M.J. counters that she looks "way hot with them". The reader's probably going to side with M.J., particularly the way David Lafluente draws her.
  • One ElfQuest: New Blood story has Ahnshen, the weaver and tailor of the Sun Folk, wanting to give Moonshade a makeover. It's tied up with his idea that she should be a "gentle flower" rather than a "savage and frightening" huntress. Seeing her all dolled up is what convinces him he was wrong.

    Film 
  • In Patriot Games, Jack Ryan's wife insists that he get some fancy suits when they visit England.
  • In Irma La Douce, Irma, a prostitute, wants to make sure Jack Lemmon, her new mec (a French word which in this context roughly translates as "pimp") wears the nicest clothes to show how much she loves him.
  • Inverted in Casino Royale: James Bond and Vesper Lynd are upgrading each other's wardrobes before their relationship has gone very fast past strictly professional.

    Literature 
  • Mary Crawford, a Romantic False Lead in Mansfield Park, falls in love with Edmund Bertram but refuses to marry him unless she can get him to choose a more lucrative profession than the clergy. She can't.
  • In Ovid's The Metamorphoses, Apollo falls for the nymph Daphne, who spends all her time running around in the woods, sees her loose hair, and immediately thinks, "What if it were pinned up?"
  • Non-romantic example: In Jeeves and Wooster, Jeeves keeps Bertie's clothing within certain guidelines, sending back, giving away, or utterly destroying anything he doesn't like. Since Jeeves is Bertie's valet, this would seem natural, except that it's Serious Business and leads to high levels of dramatic tension (Played for Laughs) between the two. If Bertie insists on wearing something Jeeves disapprove of, the latter's reactions range from frigid and distant to utterly heartbroken.
  • There's a form of this in A Brother's Price. A princess who fell in love with Jerin Whistler invites the Whistlers to go to court, where they find that absolutely staggering amounts of money are regularly sunk into the fancy outfits that people, particularly men, wear to various occasions. The royal family arranges a purse for them so they don't beggar themselves or appear to be poor, and gets them a tailor.
  • In Georgette Heyer's Powder and Patch, the heroine rejects her childhood sweetheart because he isn't fashionable enough. This backfires on her when he goes abroad and comes back witty and fashionable, and she realizes she liked him better before.

    Live Action TV 

    Newspaper Comics 
  • Therese does this to Anthony in For Better or for Worse. Fans were meant to hate Therese for that among other things. There are reasons people might side with Therese instead.

    Theater 
  • In the number "Take It Like a Man" of the musical version of Legally Blonde, Elle Woods takes Emmett Forrest to a department store for a makeover so that he can look professional for the upcoming court case.
  • Wicked: When Galinda and Elphaba decide they can stand each other's guts after all, Galinda's first order of business is to bust out into the song, "Popular," and completely change the way her green friend looks and acts. Granted, this is a friendship-oriented example, but the amount of Les Yay between the two might allow it to qualify.

    Video Games 
  • Claire gave her fiance Hershel a top hat for his new promotion as it marked his transition to a gentleman, and he needed to look the part. And so the world was blessed with Professor Layton.

    Western Animation 
  • Disney's Oliver & Company ends with the literal Rich Bitch poodle accidentally scaring off the Plucky Comic Relief/Chew Toy, who'd been hitting on her for the whole movie, with this trope.
  • In The Simpsons episode "Lisa's Date with Density," Lisa takes her crush Nelson Muntz shopping for spiffier clothing. "I feel like such a tool," he says, seeing himself in the mirror with a collared shirt and sweater vest.
  • Non-romantic example: Rarity's interest in fashion and spirit of generosity means that she often tries to set her friends up with elaborate and fashionable costumes, most notably in her first encounter with Twilight Sparkle and when she realised her friends lacked fancy outfits for the gala they all had tickets to.

I Just Want to Be BeautifulThe MakeoverJust The Way You Are
It's Fake Fur, It's FineCostume TropesI Was Quite a Fashion Victim

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