Then there are times when characters are kind to each other, going out of their way to be nice and help someone else for no other reason than Good Feels Good thanks to the benevolent part of human nature.
They'll wish they hadn't.
The receiver will proceed to make it his life's work to repay this minor favor done with no intent for reward with a lifetime of devoted friendship and service. It might be because the receiver has never been helped or shown kindness before, has a rather strange set of personal ethics, or was on the verge of breaking down (often to the point of committing suicide) during the time the act of kindness occurred; whatever the case, he considers this small service to be the most selflessly wonderful thing done for him, ever.
See also Does Not Know How to Say "Thanks" for a Trope that can lead to this.
Contrast Disproportionate Retribution, where the character seeks revenge on another to this extent, Dude, Where's My Reward? where the reward is smaller (instead of bigger) than what you have deserved, and Androcles' Lion and Character Witness, who give a pretty much proportionate reward.
- In a commercial for Pull-ups Training Pants, a little boy is rewarded with a parade honoring himself outside his house, and all because he learned to use the toilet.
- Minato in Hyakko follows Torako around, trying to help her, after Torako does her a favor. Hilarity Ensues.
- Ryoga's Mark of the Gods in Ranma ½. A skill-enhancing scribble that makes the bearer nigh-invincible in exchange for a few bowls of instant noodles is a bit much.
- Muteki Kanban Musume: Being a deconstruction of the Fighting Genre played for laughs, this show presents Miki, who is willing to be a substitute pitcher for a junior baseball league after a player help her to find an address. Kankuro does the same and is willing to help Megumi to get revenge on Miki in exchange for her care after another of Mikis beatings. Deconstructed because those are not selfless act: Miki uses it to slack at her job and Kankuro to try to get revenge on Miki.
- Misa Amane of Death Note is a rather dark deconstruction of this; after resident Villain Protagonist Light Yagami kills off the guy who killed Misa's parents, she declares her undying love and devotion to him and his vigilante justice; unfortunately for her, Light is a ruthless Magnificent Bastard who takes advantage of her as a meaningless pawn in his bloody games. But no matter how obvious it becomes that he does what he does only for his own reasons, Misa loves him.
Misa: [Love]... What a beautiful way to kill.
- In Dragon Ball when Goku was looking for Bulma's house for the first time he gave a woman who told him to ask a cop for directions a wad of cash (500,000 zenny). Justified that Goku does not know the value of money and he came to believe that you paid people in the city for advice.
- In One Piece, bounties seem astronomically high, if you compare bounties placed on Real Life pirates of the Elizabethan and Victorian Era to those in the anime. For instance, Buggy has a bounty of 15 million Berries, and is not considered dangerous; for real pirates, a bounty of £6 would be considered high even for someone wanted for murder (of course, £6 was considered a lot of money two centuries ago, but it was not nearly enough to buy back then what 15 million Berries can buy in the One Piece world.) This is, of course, a Justified Trope, because the pirates with excessively high bounties are not entirely human anymore, instead having one of a variety of superpowers that make them legitimately incredibly dangerous (Buggy being considered "not dangerous" is relative and moreso due to his own incompetence and stupidity, considering he can split and remote-control body parts, which also makes him immune to swords and pain, for example), so naturally absurdly high bounties are required to get anyone at all to consider actually going against the pirates, some of which are basically living forces of nature in terms of strength. Also put on its head in that many pirates actually consider a high bounty to be a mark of honour and respect, as it directly correlates to their infamy and/or awesomeness.
- Delirium of the Endless has a habit of giving rewards to mortals who are nice to her or who do things for her. Since she is the physical personification of insanity and her "gifts" usually entail some sort of mental illness, it's usually best to politely decline.
- In Marvel's New York City, restaurant and hotel owners and staff know that Hercules is a loud, demanding, and at times, overly flamboyant customer, but they don't care; he's also a huge tipper.
- In Toy Story 2, Mr. Potato Head immediately regrets saving some alien toys from falling out of a moving car - mainly because they tend to do nothing but follow him around and say "You have saved our lives! We are eternally grateful!"
Mrs. Potato Head: "You saved them? Oh, they're so adorable! Let's adopt them!"
Alien Toys: "Daddy!"
Mr. Potato Head: "Ohhhhhhhh..."
- They do end up returning the favor in Toy Story 3.
- In The Princess and the Frog during "Down in New Orleans" Big Daddy LaBouff throws a paperboy a big wad of cash for one newspaper. This is an Establishing Character Moment for Big Daddy to highlight his generosity.
- In The Phantom Menace, Jar Jar declares himself the "humble servant" of Qui-Gon for pushing him out of the way of a Trade Federation vehicle. Qui-Gon is less than thrilled.
- Mystery Team. The protagonists deal with murderous drug dealers, strippers, disgusting toilets and drinking dog urine... for a dime.
- Harry Potter and the Deathly Hallows.
- Kreacher the house elf, of all people, gives this to the heroes. Hermione explains that house elves are people too (well, they have feelings too, okay?), so when Harry is kind to him and makes him felt valued, Kreacher bursts into tears, bodily teleports Mundungus Fletcher in for questioning, and cleans the Black house from top to bottom, providing them with delicious food. What specifically prompts his gratitude is being given a possession of "Master Regulus's". He probably never received gifts even from people who were nice to him. The Black house almost feels like home soon.
- The same goes for Dobby, who spends the rest of his life being grateful to Harry for freeing him from his former masters. This leads to him bringing Harry a crucial item needed to solve the Second Task in the fourth book, as well as helping to spy on Malfoy in the sixth and dying to save them all in the seventh book. Justified in that Harry really did give him a shot at a much better life (working at Hogwarts is much nicer than working for the Malfoy family), but Dobby still goes overboard (he seriously considers throwing himself out of a tower if he doesn't fulfill Harry's request, he goes without sleep to spy on Malfoy, etc).
- In The Diamont Chariot, Erast Fandorin considers saving the life and freedom of Yakuza Masahiro Shibata a very natural thing, yet he also manages to save his personal honor, prompting "Masa" to become his lifelong Battle Butler in return.
- Played for Laughs (at first) in The Dresden Files. Toot-toot (a faerie) is eternally grateful to Harry Dresden, because Harry feeds him pizza. He puts together a little faerie militia to work for Harry and protect his stuff, who are paid in pizza. At one point, Toot-toot attacks an Eldritch Abomination for Harry. Faeries take their concept of reward and debt very seriously. This all results in Toot-toot becoming a badass (for a tiny faerie), and Harry begins to take Toot-toot more seriously.
- The villain of a Sidney Sheldon novel is shown to have a few Pet the Dog moments when it's revealed that while he ruthlessly destroys anyone who crosses him, he also generously rewards anyone who helps him. A poor fisherman who once gave him food and shelter finds himself the owner of a shipping fleet, while a prostitute who similarly aided him is given a grand hotel.
- In the Argentinian soap Los Roldán (remade as Los Reyes in Colombia and Los Sánchez in Mexico), a humble man finds a random old lady near the edge of a bridge crying for having been diagnosed with a terminal illness, and convinces her to not commit suicide; later the lady, who just happened to be one of the richest businesswoman in the country, hires him as the president of her company with a exorbitant salary, makes his family move to her lavish mansion, and essentially changes her will to benefit them all. In the beginning this seems like this trope, but it's later subverted when it's revealed that the woman was the protagonist biological mother who was forced to abandon him when he was a baby, albeit their bridge encounter was truly fortuitous and she didn't recognize him until later. Because she didn't have any other family, the only thing she could do was give him his rightful inheritance.
- The Burns And Allen Show had an episode where Gracie agrees to host a wedding for the daughter of a woman who "did (her) a wonderful favor!" After all hilarity has ensued, George asks what this amazing favor was. She helped give Gracie's car a push.
- In a season one episode of Friends, Phoebe finds that her bank account has been accidentally credited with a large amount of money. She reports this to the bank, who confuses her message and interprets it as her missing this amount, doubling it! Feeling like she doesn't deserve it, she gives it to a homeless woman, who insists that she return the favour by buying her a can of soda. The soda contains a human thumb, which Phoebe reports to the company, and freaks out when she receives $10,000 in damages that she doesn't want and feels like she's entirely unentitled to.
- She resolves her feelings by putting the money to good use.
- Done in an episode of Mash where Hawkeye saves a marine who was shot in the neck. Granted, he did save the marine's life, the marine spends the rest of the episode fulfilling a life debt, constantly doing favors for Hawkeye such as scaring away people in the mess tent so Hawkeye could have a place to sit, and twirling Frank Burns around in the air to prevent him filing a report on some of the hijinxs going on at the 4077.
- In one episode of Parker Lewis Can't Lose, Kubiak gives his last quarter to a guy on the street so he can make a phone call. At the end of the episode, the guy swept in and paid off Kubiak's $10,000 debt. Turns out he was a musician who was using the call to set up a multi-million dollar tour.
- In season 5 of Supernatural, Death is bound to and partially controlled by Lucifer and is eventually ordered to unleash a cyclone in Chicago that will kill 3 million people. In the end he decides not to because he likes the pizza.
- The story of Saint Martin, who gave a freezing beggar half his cloak one night. It turns out the beggar was Jesus in disguise, who granted him Sainthood for his compassion.
- In Greek Mythology, the gods and goddesses were quite fond of pretending to be mortal peasants and seeing who would be kind enough to give them food or shelter. Basically, if you passed this test and showed basic human kindness, you'd get all kinds of riches and favors. This is notable considering how everyone in Greek Mythology tends to be Jerkasses at best and sociopaths at their worst. So in a world where it's common to throw their children into the wild or even cut them up and serve them to the gods (e.g Tantalus), a mortal with basic human decency are pretty much saints.
- There were so few female wrestlers in the Alberta Canada area during the early 2000s that Sarah Stock was awarded the Can-Am Wrestling Federation Women's Title just for accepting a booking and actually showing up. This turned out to be a double edged sword though as one of her few opponents, Charlotte Webb, ended up challenging for it in multiple promotions since Stock couldn't really put off a women's title defense to wrestle a man.
- Bleak Expectations has Mr. Skinflint Parsimonious, ironically the most generous of people, who will give you everything imaginable, or at hand, simply as a reward for knowing him.
Mr. Parsimonious: But before I go, you simply must have these jelly babies. And this ham. And this jeweled box will probably come in handy. And you simply must have these piglets. And now I must leave. But not before giving you this encyclopedia and this haunch of venison. Bye!
- Cyrano de Bergerac: Deconstructed because Cyrano and Roxane had a very unusual set of personal ethics.
- At Act I Scene VII, Ligniere begs Cyrano to let him sleep in his house to avoid an ambush. Cyrano is so enchanted with Ligniere's gesture of Courtly Love to a Lady that he insists on fighting the One Hundred Thugs hired to punish Ligniere. Justified because Cyrano is a Gascon and they have a rather strange set of personal ethics and because Cyrano is looking for a challenge and one hundred men are more or less that for him
- At Act IV Scene VIII, Christian ask Roxane why she risked her life meeting him at the battlefield, she responds him that it was for his (really Cyranos) love letters. When Christian lampshades that they were a few inconsequential love letters, Roxane answers that they are Serious Business.
- Many quest-line based RPGs, especially MMORPGs. Help find lost friends? Here, have a few potions that can save more than a few lives. Retrieved a lost item from a cave? Take this piece of gear that is far more valuable than that item as an reward. Generally this is a distinct Gameplay and Story Segregation. Sometimes a Justified Trope, such as when it's claimed the item is inherited from an adventuring relative, and is too specialized for combat to be any use to the simple farmer handing it out. Quite a few RPG titles also made it so that the reward was stolen and so the thief figured it might be less of a hazzle to just give it away, and if they get a task done while at it, it's a win-win.
- Bodhan Feddic swears himself to Hawke's service in Dragon Age II after Hawke rescued Bodhan's son Sandal from a situation that he really didn't need rescuing from. Silly!Hawke lampshades this more than once.
- Fallout: New Vegas: Potentially, being inducted into the Brotherhood of Steel. You're required to install a doohickey on a Black Mountain transmitter. However, you could have already completed the Black Mountain quest, which means you can casually stroll there without firing a shot at the Super Mutants, plant the bug in plain sight, and stroll back down to receive a shiny set of Power Armor, Power Armor training, and a new safehouse. Even compared to the previous mission, one of the longest and most dangerous Fetch Quests of the game, this mission is a breeze.
- In the second game, you're asked to call in a fairly small debt on a guy, but can instead pay his debt for him, since he claims he's working on a master plan that will definitely pay off but will take some money. If you return later in the game, he's become fabulously wealthy and showers you with riches and powerful items because you helped him when he really needed it.
- Depending on how you help someone, this can happen in Skyrim. For instance, if you sell some firewood to the innkeeper at Whiterun, you can sleep there for free and take almost anything she owns. This is one of the more extreme cases, but there are worse.
- Capture an enemy of the state? 500 gold. Get a persistent suitor off the widowed fruit-peddler's back? 400 gold. And did we mention that ANY non-important character you help will try to propose to you if you wear an Amulet of Mara, tired widowers included?
- And then there is the other end of the scale, the quest 'Forbidden Legend', which involves four dungeons, several boss fights and a lot of travelling to get you a relatively weak amulet. It's more about kicking the asses of three horrible tyrants.
- The Ultima 7 Part 1 The Black Gate expansion Forge of Virtue will provide you with an absurdly powerful Infinity +1 Sword and completely maxed-out stats (and the strength stat is doubled on top of that). To get them, you have to pass three tests and then banish an evil artifact. Only the Test of Courage is noticeably challenging with any actual enemies, and the Test of Truth can be done in under a minute if you know what you're doing.
- Arcanum has an example that cuts both ways. To Hieronymus Maxim, a prototype healing robot, a high-tech gun and training you to be a master mechanic is nowhere near enough to properly thank you for saving his life's work. To the player, it's a huge reward for picking up and not getting rid of a certain object.
- One of the most excessive examples comes from Gear Head. It's played so straight and is so exaggerated that it's very nearly a parody of the trope. One of your first tasks in the starting town of Hogye is a Rat Stomp. Singular, that is. One rat, with at most 10 hit points. You can literally with this fight by stepping on it. Kill this rat and the overjoyed garage owner gives you a spare Humongous Mecha that he had lying around. It's not one of the basic civilian models like the mining robot you can get from the bottom of the nearby Abandoned Mine. He basically gives you a perfectly intact and functional war machine, strikingly similar to a Griffin from BattleTech.
- In Final Fantasy X-2, Yuna and her friends can choose to help O'aka the merchant pay off his debts by buying items from him. When they do it, O'aka thanks them by offering all the objects he sells at a reduced fraction - setting up a Game-Breaker because the price is less than the money earned from re-selling them.
- In the world of Fox Tails, kitsunes pay back everything disproportionately, and saying Stop Helping Me! is pretty much a deadly insult.
- Invoked in Girl Genius: Zeetha points out that the Jagers have already helped Agatha enough for the one time she saved them. So they obviously have another motivation.
- In one episode of Johnny Test, Gil dramatically volunteers to help rescue Johnny from a gang of super villains... because Johnny once helped him see that his shoelace was untied.
- On The Looney Tunes Show, Granny told a story about how she saved the Eiffel Tower from being stolen by Nazis. As a reward, the French gave her the Eiffel Tower. The one in Paris is a fake.
- One of the musical segments (entitled "Be Polite") involves Mac and Tosh repaying everyday acts of courtesy with eleborate gifts.
- Combining this trope with Heroism Won't Pay the Bills, In the The Powerpuff Girls episode, "A Very Special Blossom", the Girls want The Mayor to pay them $2,000 for saving the city from Mojo Jojo, who lost his temper when he couldn't find a model ship to build. The $2,000, of course, being used to pay for the Pro Excellence 2000 golf clubs they want to buy the Professor for Father's Day. Subverted in that The Mayor doesn't have that kind of money.
- In an Imagine Spot in the Arthur special, "Arthur's Perfect Christmas", Arthur is called the Perfect Child, and is rewarded with the Marc Brown Certificate of Existence, and a spot in the Heroes of the 20th Century Parade, all because he gave his Mother a glass bird for Christmas to replace the one that he broke the previous year.
- In the Tuff Puppy episode, "Lie Like a Dog", Dudley lies about going to the dentist in order to avoid boring work days at T.U.F.F. HQ, and stops Snaptrap from licking other people's wallets and The Chameleon (disguised as a shark) from drowning while in disguise. The Mayor of Petropolis, assuming the mystery hero is a T.U.F.F. agent, rewards T.U.F.F. with many expensive items, including a snow-cone machine, a chocolate fountain, a pool, and an all-terrain jet ski, all of which Dudley wants to use, but The Chief forbids him from doing so. Lampshaded by The Chief when Dudley tells the truth at the end of the episode
- Fairly OddParents: In his debut appearnce, April's Fool agrees to help Timmy pull pranks on his friends simply because Timmy gave him a gum.
- My Little Pony: Friendship Is Magic has done this twice so far, Once as a major plot point in "Spike at your Service" (Spike helping Applejack for saving him, despite not being helpful), and once as a gag in "Rarity takes Manehattan" (Rarity tipping a bellhop with a large gem several times throughout the episode).
Bellhop: ...Uh, Miss, I didn't do anything!
- A lot of folktales work like this, with someone (usually the main character) doing some tiny good deed for someone or something who turns out to be a god or other such powerful being. The receiver of the good deed usually returns the kindness by giving their benefactor wealth, power, or happiness beyond their imagination.
- Also common in Glurge. One example is the man who attends a funeral, only to see a completely empty funeral in the next parlor. He signs the logbook for the deceased. Later, he is contacted by her attorney, who informs him that her entire estate was to be divided amongst those who signed the log at her funeral.
- Invoked by Melvin Dummar, the man who claimed to have given Howard Hughes a ride. Later, a will that was supposed to have been written by Hughes turned up at the Mormon Church in Salt Lake City. The story fell apart when Dummar's fingerprints were discovered on the envelope.
- In the case of folklore, a bit of it can be attributed to Values Dissonance — most of the services rewarded are either giving beggars (or beggars in disguise) food or shelter. In the days when the folktales took place, charity like that was more than just being nice; it was potentially saving someone from starving or dying in the elements. See also Sacred Hospitality.