Characters: The World God Only Knows: Capture Targets
List of The World God Only Knows capture targets. In order to save girls from Demonic Possession of sorts, the protagonist Katsuragi Keima is forced to make girls fall in love with him, thus up their hearts and banishing the devils in their souls, after which their conscious and accessible memories of him are removed. Keima generally refers to these girls as either his conquests or capture targets.
- The World God Only Knows: Protagonists
- The World God Only Knows: Gods and Devils
- The World God Only Knows: Supporting
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Capture Targets as a group
Females whom Keima has to get close to in order to get the "Runaway Spirit"note out of them.
- Location Theme Naming: A lot of the females have surnames or family names from train stations.
- Locked Out of the Loop: Keima intentionally keeps everyone out of the loop, especially regarding their Runaway Spirits. Later, during the Goddess Capture arc, Keima keeps everyone out of the loop instead of directly explaining to the goddess candidates that they're in danger. The logic is that if he tells them that, then they'll be on his side, but they'll be too weak to fight off Vintage. Thus, he needs to keep them in the dark and get them to love him more and thus regain more of their power. It goes fairly well until he fumbles during the Ayumi/Chihiro recapture.
- Loving a Shadow: It becomes clear over time that the girls aren't exactly falling in love with Keima. They're falling in love with whatever persona he projects for them to love. It's quite rare for Keima to not act at all during a capture and is only really done for the captures of Chihiro and Nanaka, one of which was a breather arc. It's shown to be actually somewhat disturbing for Haqua when she watches him suddenly change personalities after a tense romantic scene he planned with Diana in chapter 139.
- Sealed Inside a Person-Shaped Can: The spirits and the goddesses.
- Tarot Motifs: The first 14 girls (including Tenri), are shown in chapter 86 as the suit of hearts, with Tenri the joker.
- Wistful Amnesia: To a greater or less extent depending on Keima's level of involvement during a capture. To the point where those like Minami or Sumire don't seem to recognize him at all.
Original Capture Targets
Voiced by: Ayana Taketatsu (JP), Kaytha Coker (season 1), Elizabeth Bunch (season 2 and Goddesses) (EN)An athletic girl in Keima's homeroom and a member of the school's track-and-field club. Even after her Runaway Spirit was captured and she lost her memories of Keima, she still kept lingering feelings for him, which confused her immensely. She still shows up from time to time as a friend to Keima and Elsea, and plays guitar in Chihiro's band.Her younger self appears alongside Chihiro in the third memory fragment of the Heart of Jupiter arc as one of Maijima East's elementary students.
- Armor-Piercing Slap: Gives one to Keima after Chihiro reveals his conquest plot.
- Book Dumb: She claims to have once been a good student, but now she spends so much time on athletics that she's neglected her studies.
- In FLAG 252, she wishes she was smarter while in the library helping Shiori and Tsukiyo research Maijima.
- Call Back: In Ayumi's re-conquest arc, Ayumi kisses Keima the same way she did during her conquest arc.
- Childhood Friends: With Chihiro.
- Crash-Into Hello: His first appearance has her crashing into Keima.Ayumi: HEADS UP, DWEEB!!!
- D-Cup Distress: Her recent worry is that her chest is growing and is interfering with her running.
- Dynamic Entry: On the debut episode/chapter, she's introduced running over Keima in the hallway.
- First Girl Wins: Invoked during the Goddess recaptures when he calls her the First and Final Heroine while proposing. Unfortunately gets averted by FLAG 267.
- First Kiss: With Keima.
- Florence Nightingale Effect: Keima tries inducing one while testing to see if she has a goddess.
- Genki Girl: She's always bright and passionate. Sometimes alarmingly so, especially when you take into account her poor common sense: If you don't stop her, she'll wear spiked shoes through the hallways for traction while running or cheerfully drag Keima around an entire track at max speed when she's trying to get along with him.
- Hair Decorations: Her headband.
- In-Series Nickname: "Mai High's missile"
- I Want My Beloved to Be Happy:
- Steps down for Chihiro so that she can have a chance at Keima instead. She does a good enough job at feigning disinterest that Keima comes to the conclusion that she has no goddess, which kind of comes back to bite him when it turns out Ayumi had Mercurius all along.
- In the finale, she decides to give up on Keima for good, since Keima chose Chihiro, her dear childhood friend, so she will support them instead.
- Matchmaker Crush: Helps Keima pursue Chihiro when he asked to. She also wished him luck in making it happen.
- Meaningful Name: Ayumi=Walking, beauty
- Obfuscating Disability: She pretends to hurt her leg because she knew the upperclassmen were jealous that she'd be the school representative at the next track meet. Keima sees right through this.
- Passionate Sports Girl: She loves to run in track.
- Produce Pelting: To Keima with the gift basket's contents he gave to her near the end of her capture.
- Sexy Soaked Shirt: She sweated a lot while being under the blanket with Keima when he was trying to hide her from Chihiro.
- Talk to the Fist: When Keima tries to use his usual line to her after he harshly dumped Chihiro in front of her, she kicks him.
- Tan Lines: She had them when she was younger.
- Tarot Motifs: Ayumi is the ace and is both his first capture and his final capture during the Goddess Recapture arc.
- Too Fast to Stop: She keeps on crashing into pillars and walls when running through the hallways. She tried to wear indoor shoes with spikes but was scolded for making holes in the hallways. Her friend Izumi Ishikiri suggests that she not run.
- Tsundere: She acts rather abrasive and violent towards Keima, but it's obvious how she really feels about him.
- What the Hell, Hero?: She witnessed Keima's overly harsh rejection of Chihiro and instantly confronted him and called him the worst. While he actually did have good intentions, he agrees with her and ends up extremely depressed. Ayumi also ends up depressed.
- Wrestler in All of Us: She and Chihiro gave Keima a Double Lariat for "tricking" them by joining their band.note
- Childhood Friends: She's been friends with Yui and Urara since childhood. Urara hasn't been seen in the present, but Yui is the only person Mio doesn't refer to as a commoner.
- Daddy's Girl: She was very close to her father and refuses to accept his death.
- Disappeared Dad: Her father died one year before the series started.
- Fallen Princess: After her capture, she begins to adapt to her new lifestyle. She even starts working in a bakery in order to help her family.
- Forehead of Doom: One of the characteristics by which Keima identifies her as a tsundere.
- Forgotten First Meeting: Chronologically, she first met Keima ten years ago when she was playing at Urara's house. However, Keima convinced them that he was an alien so they wouldn't recognize him in the future.
- Girlish Pigtails: One of the characteristics by which Keima identifies her as a tsundere.
- Hair Decorations: She wears a pair of red-colored hairpins to prevent her hair from covering her face.
- Meaningful Name: Mio means "beautiful life" in Japanese.
- Mock Millionaire: Mio pretends to be the pampered daughter of a rich businessman with her own butler, because she used to be one until her father died, leaving her poor. She matured past this.
- The Napoleon: One of the tiniest and most violent girls in the series.
- Ojou: She is from one of Maijima's prominent families before they lost their fortunes and carries herself as one even afterwards.
- Older Than She Looks: She looks like a twelve year old, but she's actually a high school student. It's one of her tsundere characteristics.
- Pride: Her major character trait because her father told her to be proud of herself.
- Princess in Rags: She refuses to accept the fact that she is poor now and keeps acting like a Rich Bitch. She matured.
- Rich Bitch: The way Mio interpreted her father's words made her turn out like this, even when she was broke. She matured.
- Shana Clone: A deliberate homage to the trend: short stature, long haired, tsundere who acts high and mighty.
- Tiny Tyrannical Girl: One of the characteristics by which Keima identifies her as a tsundere is that she is short. She is also bossy.
- Tsundere: Lampshaded. Keima says this type of character puts up a strong front in order to hide her vulnerability.
- Tsurime Eyes: Her sharp eyes are one of the characteristics by which Keima identifies her as a tsundere.
- Whip It Good: She threatens to treat Keima the same way Louise treats Saito. After the capture, Morita sees her blush on seeing him and is touched... until she wonders aloud why she has the urge to start whipping him.
"I am a star. The mirror that reflects the era. But where is the mirror that reflects myself?"
- Anguished Declaration of Love: Confesses to Keima loudly in the middle of class and tries to get his help dealing with the person targeting her. Unfortunately, the ditzy Apollo took over and refused to ask for help from an 'unrelated' human.
- Attention Whore: Before the situation with Keima, Kanon always felt the need to garner everyone's attention and approval; when Keima didn't acknowledge her existence or Idol Singer status, she became invisible.
- Blatant Lies: From both the manga and anime: "A perfectly safe stun gun was used for this scene." Moments later, she knocks down a tree with them.
- Breakout Character:
- In-Universe, she was formerly part of an all-girl trio called Citron, but became more popular than their leader, Lime.
- Now an out of universe example, with the Magical*Star Kanon 100% spinoff.
- Chekhov's Gun: Keima looks back and remembers her trying to contact him during tests. However, there's actually an even earlier hint that she still has her memories: The omake chapters tend to contain hints about future events in between the humor and in this case she was noted as getting nervous at the word kiss and seeing the director's wig, which is katsura in Japanese. Puns...
- Coy, Girlish Flirt Pose: Does this for Keima just before her live performance at the end of her arc. Because of where Keima was sitting and what Kanon was wearing at the time, he got quite a view◊.
- Cry Cute: Only in the Anime, upon realizing that Keima remembered the kiss that she gave him.
- Curtains Match the Window: Pink hair and eyes, setting her apart from most of the other girls in the series.
- Damsel in Distress: Got hit with this hard in FLAG 116, setting off the true mood of the Goddess Capture arc. She was restrained by Fiore and stabbed with a knife cursed with assassination magic from Old Hell (In the Anime, it was Lune who took her down.) Apollo's last-ditch effort bought them about a week's time to find at least one more goddess to help save her.
- The Glasses Gotta Go: Kanon's appearance is rather plain... until the glasses come off.
- Hair Antennae: She has two strands of hair that stick up from the top of her head, but she's definitely not a ditz.
- Hair Decorations: Her iconic yellow ribbon.
- Idol Singer: Her occupation which gives her little time to study.
- Impaled with Extreme Prejudice: Gets stabbed by a Vintage agentnote after Apollo swapped places with her and ran off.
- Invisibility: During her conquest arc, she becomes invisible when she gets too depressed.
- Meganekko: Only when at school. She takes them off when performing.
- Parental Abandonment: Her parents actually have an agreement for her to live by herself for her career.
- Powers via Possession: The Runaway Spirit turned her invisible when she worried about no one noticing her.
- Rose-Haired Sweetie: For the most part she's cheery and passionate, but then she has moments of depression when she thinks nobody notices her.
- Security Cling: Upon seeing a mysterious hooded person, she rose out of her seat and clung on to Keima out of fear.
- Somebody Doesn't Love Raymond: She tries to get Keima love her music in order for her to have a sense of self-worth, ignoring the millions of cheering fans.
- Stun Guns: Her weapon of choice when Keima ignores her. Don't worry, they're "perfectly safe".
- Tareme Eyes: Her big round eyes befit her cute Idol Singer image.
- Yandere: Played for laughs: Her second e-mail to Keima is nothing but "yoroshiku" (Please take care of me) repeated for multiple pages and she uses stun guns on anyone who doesn't recognize her. When this fails to convert Keima, she ramps up her efforts by giving him private concerts and threatening punishment if he doesn't show up.
- You Gotta Have Blue Hair: Oddly enough, she's the only human character in the series with blatantly unnatural hair.
- Adorkable: She has immense difficulty speaking to others and when she does say something it's often a really bad thing to be saying at the time, making her even more flustered.
- Alliterative Name: Her given name and surname begin with "Shio".
- Berserk Button: Books, of course. Keima gets her to react to him by insulting books or 'correcting' inaccurate information they contain.
- Crazy-Prepared: In FLAG 252, she has a handheld game in her bag just in case to lure Keima.
- Creator Breakdown: An In-universe instance: her novel goes a little off the rails after learning of Kanon's public confession to Keima.
- Cute Bookworm: She loves to read books.
- Did I Just Say That Out Loud?: Keima gets her to do this during her capture.
- Extreme Doormat: She lets people walk all over her because she can't bring herself to speak up.
- Hair Decorations: Her two hair ties on the sides of her head.
- Her Codename Was Mary Sue: Her stories feature Simone as a blatant stand-in for herself. Oddly enough, in her sci-fi story, Simone's a mix between an idealized version of herself and Keima.
- Inner Monologue: During her capture arc, because she has a harder time speaking up, we (the audience) are the only ones who know what's on her mind.
- Meaningful Name: Shiori = Bookmark
- Motor Mouth: Her After Chapter reveals that post-conquest she can apparently talk so much and so quickly that she actually falls over due to not pausing for breath. No punctuation, as she puts it.
- No Celebrities Were Harmed: Casiraghi died while Simone was in the middle of their kiss. They somehow got transported into a battlefield and Casiraghi was the only one to be riddled with bullet holes.
- Odd Friendship: She's a quiet Cute Bookworm who manages become really good friends with the aloof Ojou fascinated with the moon Tsukiyo.
- Photographic Memory: Keima attributes her having read the entire library to the Runaway Spirit.
- Powers via Possession: Possibly her Photographic Memory.
- The Quiet One: She is only quiet because by the time she knows what she wants to say, there is nobody to talk to, but that also means any word she says on the spot, without analyzing it countless times beforehand, is significant. When she is allowed to prepare a speech in advance, she is quite a talker. Also, the audience can hear her lengthy internal monologues.
- Shrinking Violet: Extremely shy and quiet.
- Stylistic Suck: Keima's able to handle her first story okay. Not so much the second.
- Tareme Eyes: Round eyes for the shy Cute Bookworm.
- Visible Silence: Ellipses are used to represent her trying to speak the correct words but being unable to.
- Writer's Block: Suffers a bad case of this in chapter 147, realizing most every idea she comes up with has either already been done or somehow turns into another sci-fi, then letting herself get distracted by her books.
- Write Who You Know: Another in-universe example, being the main focus of her recapture arc: she writes about Keima as part of a novel that she intends to submit for the Mai-High festival. Then, after her Writer's Block moment, and with some extra "encouragement" from Keima, she get into writing about herself.
- Yaoi Fangirl: Blushes heavily while watching Yui confess to Keima. At the time she is holding an ambiguously Yaoi book.
- Aloof Dark-Haired Girl: She's pretty, tall, dark-haired, aloof and imposing. Despite her distant and even combative attitude a lot of people seem to admire her. And fear her, but the admiration is important too.
- Best Her to Bed Her: Keima at first worries that he might have to beat her in a fight to conquest her. He decides to become her pupil instead.
- Big Sister Worship: Ever since she was young she has loved her older sister Hinoki unconditionally.
- Boobs of Steel: The strongest normal character in the series, she also has a bust surpassed only by Nora and possibly Hinoki. And the latter is no slouch herself.
- Brick Break: One instance of her strength and control Keima and Elsie witness is her breaking bricks... by putting her fist through them and only leaving the holes she made.
- Charles Atlas Superpower: She doesn't snap tiles, she puts her fist through them. The Kasuga school of martial arts has made her a tough girl.
- Club President: The captain of Girls' Karate Club and at the time of her introduction the only remaining member.
- Cuteness Proximity: Her urges to cuddle kittens for one thing. She tries her best to suppress it.
- The Dutiful Daughter: Her older sister Hinoki left home to pursue her own dreams, and Kusunoki had to take her place as the successor of the Kasuga Dojo.
- Enemy Without: The climax of her arc has her fight her girly side in one-on-one combat.
- Expy: Is one for Misato Shinohara, the mother of Yuki Shinohara, the protagonist of Wakaki's previous work Seikesshou Albatross.
- Flash Step: She's that good at martial arts.
- Flower in Her Hair: Keima puts one on her near the end of her arc.
- Girliness Upgrade: Her arc has her accept her girly side.
- Girly Bruiser: The crux of her conflict is that she doesn't think this trope is possible and she has to choose one or the other. Keima attempts to close her arc by encouraging her to become a "feminine, strong and cute martial artist." She eventually agrees to try. note
- Heir to the Dojo: She is supposed to inherit the family dojo. She doesn't seem to mind, but it has led to her stifling her girly side and stressing her out.
- Literal Split Personality: Her feminine side and masculine side split near the end of the arc and decide to have a martial arts match to determine how she should live in the future.
- Martial Arts Uniform: Other than her school uniform, she is mostly seen wearing this.
- Mirror Match: When she fights her girly self.
- Rapunzel Hair: Down to her waist.
- Statuesque Stunner: She's very tall and mature looking, though oddly this attracts more fangirls than male suitors.
- Tomboy and Girly Girl: All in one person. She shows herself as a tough figther who only cares about being strong enough to inherit the family dojo, but the Runaway Spirit made her long suppressed girly side manifest as an Enemy Without. When the two of them fight, one is wearing the white and black gi and the other is wearing a pink dress.
- Tomboy with a Girly Streak: The gap in her heart came from her trying to suppress her girly streak. It manifests in hugging kittens and shopping at martial art stores.
- Tsundere: The anime adaptation plays up her fondness for cute things and blushing and gives her more of an internal monologue, which ends up landing her right here. In the manga, she's just masculine and, like most of the other girls, somewhat prone to violence. She just hits harder.
- Tsurime Eyes: Sharp eyes for the tough martial artist tomboy.
Voiced by: Kana Asumi (JP), Serena Varghese (season 1), Brittney Karbowski (season 2), Cynthia Martinez (Goddesses) (EN)Another student in Keima's homeroom and close friend of Ayumi. She's completely average in almost every way imaginable, a fact that she's woefully aware of. Wanting excitement in her life, she has a habit of confessing to popular guys in her school, although she sets her sights too high and is always rejected. She later goes on to start her own band, the 2-B Pencils, for which she does guitar and vocals.Her younger self appears alongside Ayumi in the third memory fragment of the Heart of Jupiter arc as one of Maijima East's elementary students.
- Art Evolution: Noticeable in Season 2: She gained rounder pupils◊ (emphasizing her importance as a capture target) compared to her brief appearance in Season 1.◊
- Belligerent Sexual Tension: With Keima. They argue most of the time and irritate each other endlessly, yet Chihiro undeniably likes him and she's the girl Keima ends up developing true, unscripted feelings for.
- Childhood Friends: She's been friends with Ayumi since early elementary school at the latest.
- Deadpan Snarker: According to Keima, she's the only one who can knock down his good mood with that mouth of hers. He even intends it as a compliment.
- "Do It Yourself" Theme Tune: Her seiyuu provides the vocals for the ending of the first OVA, The Memory of My First Love, along with the rest of the 2B Pencils. She's later joined by Kanon (on backing vocals) at the Goddesses Arc Final episode.
- Florence Nightingale Effect: Keima tries inducing one while she's in his house uninvited while sick in case she has a goddess.
- Flower in Her Hair: Wears one during her date with Keima.
- The Generic Girl: Chihiro's lack of unique attributes makes her a difficult target for Keima since she's not the kind of girl who shows up much in galge.
- Hair Decorations: Wears a clip on the leftside.
- I Just Want to Be Special: The reason she chases after out of her league guys is that she hoped to be special by being with them. Deified.
- In Love with Love: Chihiro picks out boys to confess to because she thinks that it's exciting to be in a love drama. Then she starts to have a real love drama, and it scares her into running away.
- Matchmaker Crush: Inverted during her arc. Keima helps Chihiro capture her crush so he doesn't have to capture her himself, but she ends up falling for Keima.
- Maybe Ever After: With Keima. While she rejected Keima's sudden Love Confession in FLAG 267, the following FLAG has her inviting him for tea.
- Red Herring: During the goddess search arc, she acted like she felt something towards Keima. And she did, because she was in love with him for quite some time, despite not remembering anything from her conquest.
- Single Girl Seeks Most Popular Guy: Seems to be like this for her capture arc. She admits to Keima that pursuing popular guys makes her feel special.
- Stepford Smiler: She tries acting all positive and energetic (though snarky) since she's not particularly pretty, athletic or intelligent.
- Trying Not to Cry: After receiving a rejection from Keima on the eve of the festival, she managed to hold her own ground for the rest of the Goddesses Arc. However, she completely breaks down to tears at the end of the concert, after having sung a song that was completely about him.
- Tsundere: She's one of the girls that acts jerkier to Keima in spite of her clear affections for him. She admits to liking him even before her capture despite badmouthing him on occasion. When Keima confesses to her, she tells him to "kill himself", to then invite him to go have some tea a while later.
- Tsurime Eyes: Her sharp eyes match her Tsundere traits.
- Umbrella of Togetherness: It's raining a lot during her arc, so she gets to do this with Keima.
- Unwitting Instigator of Doom: First, she makes a confession to Katsuragi at a bad moment while he is working on Ayumi, causing him to follow a Red Herring and put his work with Ayumi at risk, ultimately resulting in a love triangle that Keima has no idea how to fix. After making a little progress in resolving it, Chihiro offers to help Keima. After, it seems as though Chihiro has once again screwed things up, but it turns out she actually managed to resolve the love triangle that had Keima at wits' end.
- Woman Scorned: Subverted when the reader is led to believe that Chihiro has revealed the entire goddess capture to Ayumi out of either spite or misplaced concern. However, it's actually a ruse by her to get Ayumi to stop worrying about how Chihiro feels and focus exclusively on Keima as well as an attempt to make Keima act honestly.
- Wrestler in All of Us: She and Ayumi gave Keima a Double Lariat for "tricking" them by joining their band.note
- Zettai Ryouiki: Rocked a Grade-A during the performance of the 2B Pencils at the end of the Goddesses Arc.
- Hot-Blooded: She's normally very calm and kind, but she's also very passionate about helping people whether they like it or not. Beneath that is a timid layer that's upset when she gets rejected, but Keima tells her to just do what she thinks is right and not worry what other people thing.
- Meaningful Name: Jun could mean "pure".
- Naïve Newcomer: The older teachers and students are affectionately amused at her passion and think she'll see the way the world really works soon enough. Keima stops that from happening, though, and inspires her to keep going with her beliefs.
- Sempai/Kohai: She went to highschool with Nikaido and was apparently a first year right before Nikaido graduated. Keima uses this connection to get some critical information from her.
- Sensei-chan: What she tries to be.
- Stepford Smiler: She actually gets depressed really easily.
- Tareme Eyes: Her round eyes go well with her king and naive personality.
- Teacher/Student Romance: Keima tries desperately to try capturing her in any other way other than this before being stuck with it because the teacher routes in dating sims are always harder and have goal lines far in the future. Obviously, he fails. Really, he's lucky that she was just a student teacher and therefore viewed him as a project instead of labeling him out of bounds as a student.
- Verbal Tic: Noted in-story by Nikaido. She extends her Os. She's unaware of doing it herself.
- Wide-Eyed Idealist: Is actually her Fatal Flaw.
- You Were Trying Too Hard: She thinks she is trying too hard to push her passion onto others, which causes people to reject her. It's subverted and inverted at the end of the arc, in which Keima explains to her that she surrenders too quickly.
- Club President: Of the Astronomy Club.
- Defrosting Ice Queen: She's cold, distant and abrasive, but during the capture she begins to defrost and open up to Keima, which upsets her greatly. She wants to be cold and emotionless since she views passion as an ugly thing.
- Dynamic Entry: In one of Keima's Alternate Universe dreams, she appears jumping on-top of him all of a sudden, telling him to come to the rooftop and have tea with her.
- Elegant Gothic Lolita: Her style of dress.
- Expy: She resemblances Shinku from Rozen Maiden in many ways; long blond hair and blue eyes, Elegant Gothic Lolita dresses, small stature and a cold and abrasive personality. She even gets a doll theme with her only friend being her doll Luna and getting shrunk to the size of a doll during her arc.
- Foreshadowing: If you look at the image of Tsukiyo, you can see Luna already standing up and holding onto the sofa. Her omake pages are even clearer.
- Hair of Gold, Heart of Gold: She has orange-blond hair and a feminine and elegant personality. Vulcanus considers her the most beautiful and pure girl she's ever met.
- Icy Blue Eyes: Her cold blue eyes match her aloof and distant personality.
- Incredible Shrinking Man: Her Runaway Spirit shrinks her to the size of a doll.
- Lonely Doll Girl: Has a doll named Luna, who she considers her Only Friend.
- Non-Uniform Uniform: Her uniform's inner shirt is a darker color, her skirt has a dark frill, and she wears a gem around her neck. Justified in that her mother, Yoko Kujou, is a designer.
- Odd Friendship: She's an aloof Ojou fascinated with the moon who manages become really good friends with the quiet Cute Bookworm Shiori.
- Ojou: It's implied that Tsukiyo may have come from a wealthy family. Elsie mentions that her mother is a designer.
- Ojou Ringlets: Befitting her refined attitude. She's also implied to come from a wealthy family.
- Older Than She Looks: She looks around twelve, but she is actually seventeen.
- Powers via Possession: Because of her Runaway Spirit, she shrinks to the size of a doll.
- Purity Personified: As far as Vulcanus' concerned, Tsukiyo is the most beautiful girl she's ever met, and Vulcanus is hellbent on making sure she stays un-corrupted.
- Rapunzel Hair: It reaches her waist.
- Screw Destiny: Tsukiyo calls Keima out on his Because Destiny Says So pickup line.
- Stellar Name: Tsukiyo = A moonlit night. The meaning of her doll's name, Luna, should be clear enough.
- The Stoic: She dislikes to express emotions because they aren't "beautiful".
- Sugar and Ice Personality: She's the cold shoulder/arrogant type. She'll admit easily enough that she likes Keima, though.
- Tiny Tyrannical Girl: She's tiny and quite bossy.
- Token Mini-Moe: Though apart from the clothing style it's not emphasized.
- Tsundere: When her emotions are more visible, she's actually more like this than Sugar and Ice Personality.
- Tsurime Eyes: Her eyes are really sharp, as expected from a cold and arrogant character.
- Unnamed Parent: Only her mother is named.
Voiced by: Satomi Akesaka (JP)A middle-schooler and member of the school swim team, although only as the third substitute. She is indecisive about her life, and contemplates quitting the swim team until she meets Keima, whom she erroneously believes to be an older member of the swim team. Her story arc is told primarily through her own point of view rather than Keima's, depicting her growth in confidence as she idolizes Keima as her sempai.
- Annoying Younger Sibling: She has an annoying younger brother.
- Inner Monologue: She's the only capture target to have the story told mostly from their point of view.
- Light Haired Swimmer: Her hair is light brown and unmanageable after being on the swim team for so long.
- Location Theme Naming: Minami=South.
- Meaningful Name: nami=Wave
- Messy Hair: She blames it on the chlorine from the pool.
- Passionate Sports Girl: She loves swimming.
- Samaritan Relationship Starter: Invoked. Keima fakes being a member of the swim team and pretends to do really well and looks cool. When he disappears, she builds up a false impression of him as a really cool upperclassman, which balances against his bad reputation and has her develop a crush on him.
- Sempai/Kohai: Keima conceptualizes this relationship between him and Minami, and lets Minami's imagination fill in the rest.Keima: Being a sempai is like a love potion you get for free!
A ghostly girl manifested by a Runaway Spirit. Rieko herself is an elderly woman, but the spirit appears as a manifestation of her longing for past memories.
The daughter of a ramen restaurant owner who's eager to take up the family business, but her father disapproves of her desire. Wishing to prove herself to her father, she gets Keima to assist her in creating the perfect ramen recipe.
- Big Eater: She's researching different kinds of ramen, but in the process she is constantly eating ramen and begins calculating just how much exercise she'd need to do to burn off all the calories. It's a lot.
- But Not Too Foreign: She dresses Chinese because her mother did, implying she had a Chinese mother.
- Cordon Bleugh Chef: Care for some melon, orange and cherries in your ramen?
- Floral Theme Naming: Sumire= Violet.
- I Just Want My Beloved to Be Happy: Both she and her father are like this towards each other: she wants to help her father's ramen business to succeed, and he wants her to abandon the ramen shop to pursue a better life.
- Missing Mom: A lot happened and she ran away.
- Qipao: Always wears one when working.
- Unnamed Parent: Both of her parents.
- Well Done Daughter Gal: All she wants is for her father to acknowledge her as a ramen chef. He's only denying her because he believes she could have a better life than that.
A shogi enthusiast who once lost to her classmate Tenri when she was possessed by Diana. She took the loss very hard, and has devoted herself to beating her in a rematch.
- Breather Episode: The official reason for her arc. It's why it's so straightforward and with nothing in the way of real twists.
- But Not Too Foreign: Her grandfather from her mother's side was a French soldier.
- Defeat Means Friendship: In a sense. After scoring a victory over Diana she stops both looking down on Tenri and feeling any real sense of rivalry, so they become friends. Apparently Tenri is also really good at shogi.
- Fragile Flower: Cries easily. This may be an inherited trait.
- In the Blood: Sees her hatred of losing as coming from her father and grandfather.
- Kansai Dialect: She's mildly self conscious of the way she speaks.
- Meaningful Name: Nanaka means "Seven Lances", referring to a piece in Shogi.
- Playing Drunk: Off of ginger ale.
- Poor Communication Kills: Averted. Unlike most of the rest of the capture targets, she's happy to ramble about her problems, which is a big help to Keima.Keima: If everyone would talk that much with me, every capture would be a breeze!
- The Rival: Nice job, Diana. Next time, try to think before actually taking over for once. Although Nanaka herself was the one who started everything by being rude to Tenri...
- Sailor Fuku: Her school uniform.
- Second Place Is for Losers: Despite being an excellent shogi player, she still can't get over her one loss.
- Serious Business: Shogi.
- Tarot Motifs: Her card is the Queen...she happens to play shogi.
- Training from Hell: Went through this with Keima.
Voiced by: Ayahi Takagaki (JP), Krystal LaPorte (EN)A rich heiress living a suffocating life under pressure from her parents to be the perfect daughter. Her desire to escape her life is finally granted when her Runaway Spirit lets her switch bodies with another person. She later joins as the drummer of Chihiro's band, the 2-B Pencils.Along side Mio, her younger self appears in the second memory fragment of the Heart of Jupiter arc as one of Urara Shiratori's friends.
- Be Careful What You Wish For: When it's her turn to watch the mentally seven-year-old Keima, she gives him loads of games to play and even helps him in a "conquest", hoping to influence his future self. In the end, it works all too well. Young Keima does care about him as a friend but because Yui wore her male clothes, young Keima only saw her as an older guy. A cool one who gave him awesome games to play, but still a guy.
- Bifauxnen: Becomes one after her "Freaky Friday" Flip and subsequent capture which leads to a few friends like Ayumi teasing her about it during gym. She also gets quite a few new male and female admirers.
- Big Fancy House: Her house and property are very large and only her friend Urara's house is bigger.
- Bokukko: During the capture, Yui gets some odd looks because her pronoun usage naturally differs from Keima's, though not quite a true example due to the circumstances. Graduates to a full bokukko post capture and even starts wearing the boy's uniform.
- Bystander Syndrome: Yui has no idea what Mars is talking about when the goddess wakes up, and would much rather focus on her date with Keima.
- Childhood Friends: With Mio and Urara.
- Color Failure: After spending a whole chapter trying to imprint a good impression on a younger Keima (long story) so that he'll remember her as he grows up, she finally succeeds... and gets a friendly "Thanks, bro" for her trouble. She gets a nice whited out reaction with it.
- Covert Pervert: She wants Keima to wear a dress while dating her, which she excuses as to not be Mistaken for Gay. She's very happy when he finally goes through with it.
- Crash-Into Hello: She meets Keima when she tripped on the school stairs and fell on him.
- Declaration of Protection: At the end of her capture, she promises Keima to protect him, even at the cost of her own life.
- Even the Girls Want Her: Post-capture Yui seems to be a lot more popular than she was pre-capture. Including quite a few middle school girls, apparently.
- Expository Hairstyle Change: Before her capture, she lets her hair flow freely down her back and wears a ribbon. After her capture, she starts wearing her hair in a Tomboyish Ponytail.
- Forgotten First Meeting: Chronologically, she first met Keima ten years ago when she was playing at Urara's house. However, Keima convinced them that he was an alien so they wouldn't recognize him in the future.
- "Freaky Friday" Flip: Switched her body with Keima's during her capture.
- Hidden Buxom: Her clothing de-emphasizes it, but she's actually rather well-endowed. Mars attempts to weaponize this to defeat Vulcan.
- Improbable Weapon User: She one-shot a hulking bodyguard with a drumming stick.
- Indifferent Beauty: Post capture, she's suddenly even more popular and gets confessions regularly. However, all Yui cares about is playing with the band and trying to get close to Keima. She gloomily notes that the guy she likes is rather cold and distant.
- Kimono: Wore a flower-patterned one on her body in the past and during her arc. She switches over to suits post-capture, except wearing a yukata when sleeping.
- Knight in Shining Armor: Yui and Mars play this to Keima's Distressed Dude in the horror house.
- Laser-Guided Amnesia: Just like everyone else. However, she was slightly different in that she had a goddess who hadn't woken up yet. Keima decided to test her by simultaneously building love points and mimicking events from Yui's capture. It worked.
- Locked Away in a Monastery: In FLAG 253, her mother tries to send her to a nunnery after the incident when it was her turn to watch over Keima.
- Masculine Girl, Feminine Boy: After her capture, Yui has become a tomboyish "aggressive heroine" and Keima becomes effeminate when she makes advances on him. She even wants him to wear girl's clothes when he goes out with her (because otherwise they could be mistaken for a gay couple).
- Meet Cute: First more or less subverted when Keima was just annoyed and it didn't mean anything to either of them. If she hadn't had a runaway spirit nothing would have come of it. But she did, so it was then invoked by Keima setting another up.
- Mistaken for Gay:
- She passionately confessed to Keima in public, and most people think she's a guy. Do the math. She was acting the Seme and Keima was the Uke. She later intends to correct this trope by trying to get Keima to dress as a girl.
- During Mars' initial appearances, she mistook Keima for a girl since he was crossdressing at the time...and was completely supportive of their relationship. Though she also mistook Yui for a guy, she still approved in-between being told Yui is a girl and Keima is a guy, in that order.
- Nice Girl: Keima has issues with how proactive she is, but she's really one of the nicest girls in the cast and one of the few who never abuses him.
- No Sense of Personal Space: Around Keima.
- Ojou: She is from one of Maijima's prominent families.
- Player Versus Player: Keima has particular difficulty dealing with Yui on his own terms, because her Tomboy nature has her acting like the protagonist of a dating-sim as well. Whenever he makes progress with her, it's by accepting the role reversal and letting her capture him.
- Powers via Possession: The Runaway Spirit inside her has its powers tapped in order for Yui to be able to live a freer life. She switches bodies with someone whose spirit and position she admires: Keima.
- Rapunzel Hair: She has waist length hair.
- Royal Rapier: Yui uses a prop one during her date with Keima, but Mars wields it expertly against the "evil agent of Vintage".
- Running Gag: Being mistaken for a guy. Even Mars and a seven year old Keima do it!
- Shrinking Violet: Was this way when she was seven.
- Single-Target Sexuality: Post-capture Yui fell back in love with Keima, and wants only him by any means necessary. She even seems willing to accept him pursuing other girls and let his fake relationship with Kanon slide as long as she can have him too.
- Spoiled Sweet: She never acts snobby, and uses the family's wealth to buy equipment for the girls' band.
- Stalker with a Crush: Post-capture Yui relentlessly tails Keima as he tries to recapture the other girls, becoming a major obstacle for finding the goddesses. Keima thinks she's acting like the protagonist of a dating sim, and that's his job.
- Tareme Eyes: She has round eyes, which fit her initial Yamato Nadeshiko portrayal. Later she gains a more masculine and aggressive personality, but her still serve to contrast Mars' Tsurime Eyes.
- Tarot Motifs: Yui is the king, which only makes even more sense post capture.
- Thinks Like a Romance Novel: During her recapture arc, she tends to act as if she was trying to "conquer" Keima. Quite evident also during their theme park date, when she was thinking more of her date instead of Mars' sudden appearance.
- Tomboy: After her capture.
- Tomboyish Ponytail: After her capture.
- Tomboy with a Girly Streak: Whenever Keima gets to thinking she's really boyish during her recapture, she displays some feminine traits such as blushing at his Bishōnen moments, liking romantic stuff, taking Keima for sweets or getting scared at a horror house.
- Wholesome Crossdresser: Post-capture Yui dresses like a boy, but after a certain point she starts getting weirded out by her own behavior and finds some middle ground.
- Wife Husbandry: She tries to take advantage of the fact that Keima's past and present minds have been swapped by befriending his younger self so that she can plant affection for herself in Keima's subconsciousness by setting up a Childhood Marriage Promise. While she is successful in winning Keima's admiration, her Zany Scheme backfires overall because he mistakes her for a man.
- Yamato Nadeshiko: She's been raised to be one, but is clearly feeling a little stifled. Post-exorcism, she breaks free by dressing in boys' clothes.
The elder sister of Kusunoki Kasuga. An eccentric fashion designer, actress, and artist who always carries around a megaphone. Came back to Maijima City after 5 years.
- Attack of the 50-Foot Whatever: Her Runaway Spirit causes her body to seem to grow in size, but nobody seems to notice.
- Boobs of Steel: Just like her younger sister and just as proficient in martial arts.
- Forceful Kiss: Before heading off to America after the spirit was removed, she doesn't just kiss, she makes out with Keima before driving off, much to the horror of everyone, including Keima himself. She would have gone even further if Kusunoki hadn't megaton-punched Keima mid-smooch, to Keima's own relief, being like he is.
- Cool Big Sis: She enjoys being Kusonoki's teasing big sister though it turns out she's feeling crushed by Kusonoki's expectations.
- The Gadfly: Enjoys teasing Kusonoki, as shown in her after chapters.
- Glasses Pull: She wore shades during the early stages of her arc, so she got to do this a few times.
- Heir to the Dojo: Or rather, she used to be.
- Incredibly Lame Pun: Her dream is to be "bigger" than a dojo leader.
- Large Ham: Dethrones Nora as the hammiest girl.
- Loud of War: Easy with the megaphone, miss.
- May-December Romance: This is the basis of her arc, though of course not the cause of her gap. She's the 'adult' heroine and the story presents this as a big wall between her and Keima. This might seem odd considering that A. the age gap is only three years and B. Jun is actually older than she is yet no mention of this was made in her arc.
- The Runaway: She ran away when Kusunoki graduated from middle school, and now lives independently and successfully in the USA.
- Sexy Coat Flashing: One point during her arc, she does this to show off to Keima and her sister the new clothes she made with Elsie's hagomoro.
- Shipper on Deck: Her omake is basically her teasing Kusonoki about Keima and trying to hook her up with him. At least part of it is probably teasing though.
Akari Kurakawa (Rimyuel)
Voiced by: Ai Shimizu (JP), Tiffany Terrell (EN)Member/Head of the Biology Club. Older than Keima, but smaller. Has a frail appearance. Wants to create a "Perfect Human" (using a robot). In truth, she was acting as bait to draw out an enemy target, but the one who responded was Keima. Though he concludes that it was a failed capture, he actually has more success than he assumed: He caught her interest enough for her to actually remember his name. Elsie failed to meet her throughout the entire capture operation.
- Absent-Minded Professor: She appears to have trouble remembering people, since she forgets about Keima at least twice.
- Button Mashing: Kissing Keima repeatedly made him think that she was treating a kiss like pressing a button.
- The Cavalry: Shows up with an army of gun and spear wielding Runaway Spirit Squad loyalists to save Keima from Vintage's army.
- Compressed Hair: That hat of hers holds more hair than you think.
- Emotionless Girl: Like Tsukiyo above, she has disdain for people ruled by emotion, which is why she works so hard at creating an Artificial Human.
- Gambit Roulette: Has something to do with the contrived coincidences that have revolved around Keima. The events she has arranged are sophisticated and long term enough that one would need the power to predict the future to arrange all that she has.
- Girlish Pigtails: Under her cap.
- Huge Guy, Tiny Girl: She's about four and a half feet tall, putting her at well over a foot shorter than Keima.
- In Mysterious Ways: Instead of fighting against Vintage directly, she appears to be working with Nikaido to subtly manipulate events behind the scenes towards some desired outcome, creating a large number of contrived coincidences on Keima's behalf. For obvious reasons, Haqua has trouble understanding Keima when he says the planner would have to have been incompetent to allow a minor potential flaw.
- Labcoat of Science and Medicine: Wears one being a member of the Biology Club. It reeks of oil.
- Mad Scientist: Creating an Artificial Human is her goal and she's quite obsessed with it.
- Meaningful Name: Her name means "Light."
- Older Than She Looks: She's supposed to be eighteen years old, but looks like a child.
- Onee-sama: Her biological father ran an orphanage, so she is this to the children he looked after...all five hundred of them. Including Elsie.
- Peek-a-Bangs: Her hair often covers her face that at least one eye is seen.
- The Pig Pen: Defining trait? Reeks of oil. Her after chapter is mostly focused on this rather than any actual work she does. Apparently, it wasn't just something she was doing to keep people away. Nope, she's entirely unaware that she reeks.
- Red Herring: She never had a spirit in the first place. In fact she was bait for something. Either a goddess or the devils that want old hell back, we can assume.
- Sinister Scythe: Near identical to Haqua's Scythe of Testament, though a lot more battle worn. Presumably awarded to her for being the top of her class.
- Smart People Build Robots: She made a small box robot.
- Spell My Name with an "S": Is it "Rimyuel" or is it "Lumière," French for light? Probably the latter, considering Akari is Japanese for light, but there's been no official confirmation.
- What Is This Thing You Call Love?: Keima tries to invoke this early in the arc. It doesn't work, but it does win her interest and approval, which is apparently very rare.
Past Memory Capture Targets
A mysterious girl that Keima needs to conquer during the first memory fragment of the Heart of Jupiter arc.
- Action Girl: One of the girls who fought in the series.
- Alternate Self: She is actually Dokurou Skull's "other self" created by Dokuro herself to be The Chooser of The One.
- Artificial Human: She is actually the "watchman" created by Dokuro Skull in order to be The Chooser of The One.
- Badass Adorable: She may look like an average teenage girl, but don't be fooled, she's very strong. See Curb-Stomp Battle below.
- Big Brother Worship: She adores her "onii-chan" Keima.
- Big Little Sister: She calls Keima "onii-chan" and his mother even comments how he acts as her big brother, even though he's 7 years old at the moment.
- Brought Down to Badass: When the time-travel arc reaches its conclusion it's revealed that Dokuro gave up most of her power to become a human and took on the alias Yuri Nikaidō.
- The Chooser of The One: Dokurou Skull needed to find a way to save New Hell. The odds were very bad, so she set-up events so that out of all the possible futures, ones where the world was saved would send back a messenger to help her make that particular future come true by creating a Stable Time Loop. Just in case the messenger turned out to be evil, Watchman!Dokurou was created to judge the messenger's trustworthiness. She ultimately chose Keima to be the one to save New Hell.
- Curb-Stomp Battle: Five Vintage agents. One girl who'd just had her chest crushed. End result: five dead/incapacitated Vintage agents, at least two of whom had had their heads messily destroyed.
- Cute Bruiser: Dokurou Skull has described her as a "cute and clever devil", she's a fierce combatant, and has also said that she has the power to end the entire upcoming war.
- Dark and Troubled Past: There's something painful buried in her mind, which surfaces under certain circumstances.
- Declaration of Protection: When she and Keima have to part ways, she promises to always be near her onii-chan in order to protect him. She upheld her promise flawlessly for ten years.
- Defrosting Ice Queen: She is introduced as completely emotionless and suicidal; after Keima establishes a connection with her she becomes more expressive.
- Dull Eyes of Unhappiness: Lampshaded when Keima notes that her empty eyes are those of someone in extreme despair.
- Emotionless Girl: Her earlier appearances; she gets more upbeat as Keima goes through the arc.
- Extreme Doormat: When Keima first manages to establish a connection with her, she goes along with whatever he says. She's aware and responsive, but that's about it.
- Fountain of Youth: Starts regressing to infancy whenever her despair intensifies. Going all the way back triggers a Reset Button. Keima can prevent this by kissing her midway through her regression, which will restore her to her normal age.
- Girl of My Dreams: Keima first sees her in his "alternate worlds" dreams.
- I'm Melting: In a Bad Ending of the Heart of Jupiter arc, she grasps the body parts of several Vintage agents and starts squeezing. The result isn't crushed; it's liquefied.
- In a Single Bound: How she gets around when there are obstacles in the way.
- Innocent Fanservice Girl: If Keima doesn't tell her to dress herself fully, she doesn't.
- Interrupted Suicide: Keima's first step during her conquest is stopping her from committing suicide.
- Japanese Sibling Terminology: To Elsie's irritation, due to a joke that was made about how Keima is acting like her big brother she starts calling him onii-chan. Despite him being physically seven.
- Laser-Guided Amnesia: At the outset, she doesn't seem to remember who she is, but starts regaining her memories as time passes.
- Lightning Bruiser: Her superhuman strength, speed and toughness make her an absolute terror in a fight.
- Like Brother and Sister: With Keima.
- Mystical Waif: She is actually a New Devil and Dokurou Skull has implied that she possesses Story-Breaker Power. Until she begins recovering, she acts very distant.
- Nigh-Invulnerability: New devils in general seem to be a lot tougher than humans, but she manages to get up and walk away after plunging from the top of a mast, and again after being punched against a cave wall hard enough that it cracks the wall and leaves her bleeding from the chest.
- No Social Skills: Keima notes that she doesn't know how to eat a meal or use the toilet.
- Purple Eyes: The coloured pages depict her eyes as being this colour, which isn't unusual, given that she's a New Devil.
- Really Was Born Yesterday: There's a good reason for her to basically act like a newborn, as noted by Keima. She was created by Dokurou Skull not long ago.
- Ripple-Effect-Proof Memory: She is able to retain her memories after pushing the Reset Button thanks to her sphere regaining power.
- Sailor Fuku: Her outfit.
- She Is All Grown Up: As Yuri Nikaidō.
- Spell My Name with an "S": There's a small debate as to the spelling of her name: whether her name has a "u" on its end or not.
- Story-Breaker Power:
- According to Dokurou Skull, the enemy is far too powerful to defeat, all the protagonists can do is flee, and if they give in and try to fight them anyway, it will seal the world's doom. In order to save the world, they need to reach this Dokurou. She has the power to single handedly resolve the entire conflict in New Hell.
- In the Heart of Jupiter arc, she is strong enough to completely Curb Stomp a band of Vintage agents, and Dokurou Skull says that her power continues to grow. Keima finds himself wondering if she might be Omnipotent.
- Super Speed: She is fast enough to Flash Step and dodge a bullet.
- Super Strength: At the very least, she is capable of carrying a grown man bigger than she is. Given her abilities in combat, she is almost certainly a case of this.
- Your Head Asplode: In a particularly gruesome Bad Ending in the Heart of Jupiter arc, she demonstrates the ability to make her enemies' heads explode after squeezing them.
A young girl Keima meets in the second memory fragment of the Heart of Jupiter arc. She is descended from one of the founders of the present Maijima High School.
- Animal Theme Naming: Her family name means "swan".
- Bare Your Midriff: After her Overnight Age-Up.
- Beneath the Mask: She tries to act like an adult at school, but acts like a regular child when she is outside.
- Big Fancy House: It makes Yui's place look small.
- Bratty Half-Pint: Attempting to act older then her age has her acting like she's above everyone else.
- Childhood Friends: With Mio and Yui.
- Corruption of a Minor: Grandfather's scary item that she warns Keima of ends up being a porn magazine. In Flag 207, she shows interest in said magazine's... content. She tries to get Keima to play doctor after that.
- Cosmetic Catastrophe: When she tries to put some make up for the first time in her grown up body. Her second attempt is much better.
- Crocodile Tears: Implied to have pulled off this trope many times off panel after Yanagi witnesses her fake tears.
- Due to the Dead: Every day, she goes to her parents' graves to wash them, give them flowers, and pray to them.
- Hair Decorations: She has the sides of her hair tied with two small ribbons.
- Lonely Rich Kid: With the death of her parents, her grandfather doesn't have much time for her and few servants pay her much mind anymore. She also rarely sees her friends Mio and Yui. She does however still have Yanagi and her friends at school. She eventually realizes that she wasn't feeling sorry for herself, but for her grandfather.
- Magic Pants: Her clothes stay intact after her Overnight Age-Up.
- Nice Hat: Wears a sun hat.
- Ojou: She is a child of one of the respected families of Maijima.
- Overnight Age-Up: She gets turned into an adult in the second timeline involving her, interestingly avoiding her behavior in the original timeline.
- Raised by Grandparents: Her grandfather has taken care of her since her parents passed away.
- Parasol of Prettiness: Has one during third period pool time.
- Third-Person Person: She oftens says her name when she talks about herself.
- Tragic Keepsake: Her mother's old cosmetics box.
- Wingding Eyes: Reaction to the contents of a porn magazine she reads with Keima.
- You Are Not Alone: The gap in her heart came from her seeing her grandfather lonely and her pain at not being able to help him. She believed if she grew up, she could help him and he wouldn't be lonely anymore.
A 6th grade student of Maijima East Elementary School who Keima meets during the third memory fragment of the Heart of Jupiter arc. Of the school's female ranking system, she is ranked number one overall.
- Academic Alpha Bitch: She portrays herself as a good student, always studying and always carrying a book. Her studiousness supposedly makes her the number one ranked student in terms of popularity, and she uses her position of control to tell other girls what to do. She herself set up this position and persona with the help of a Magitek device from Hell. At least a few of the girls she invites to her study groups are held in stasis and offered to Vintage.
- Berserk Button: She doesn't respond well to Keima implying he's equal to or greater than her.
- Bitch in Sheep's Clothing: Her niceness is an act, as she is the one who made the ranking system with help from devils in order to get human sacrifices for them.
- Breaking Speech: Kaori's most successful attempt against Keima was pointing out how they're Not So Different. Ironically enough, it worked because she honestly meant it as a compliment.
- Conveniently an Orphan: She doesn't have any parents, but she is actually glad of this fact, because it means she doesn't get treated like a child.
- Creepy Child: She's supposedly a 6th grader, but she certainly doesn't act like one. Especially given her attitude towards everyone else, the sheer scale of her ambitions, and her way of verifying Keima's actual gender when he is disguised as a girl.
- Crocodile Tears: She uses these when lying to Tenri that she loves Keima, but is sad because Keima already loves Tenri.
- Crotch Grab Sex Check: Checks Keima (dressed as a girl at the time) by putting her leg on his crotch.
- Deal with the Devil: Her deal was that in exchange for helping Vintage get human sacrifices, she can do whatever she wants to Maijima after they Take Over the World.
- Deliberately Distressed Damsel: She plays this role in an attempt to manipulate Keima.
- Empty Eyes: When she expresses her true intentions, she opens her eyes slightly, leaving half closed eyelids and no light reflection.
- Evil Counterpart: Much like Keima, she is a scheming Manipulative Bitch using the powers of her demonic benefactors to further their aims. This similarity is the main reason Kaori takes such a strong interest in Keima. She even shares his hatred of the real world, instead yearning for her "ideal". Unlike Keima however, she works for evil demons, doesn't have her pawns' best interests in mind, and desires to impose her own ideal onto the real world at the expense of everyone else. Keima finds all of the ways in which she is similar to be highly distressing.
- Eyes Always Shut: She is mostly seen with her eyes closed. When she speaks to Keima, she slightly opens them once or twice.
- Flower in Her Hair: Has a flower hair clip on her side ponytail.
- It's All About Me: In her ideal world, she'll have all the possessions she wants, the traffic lights she sees will always be green, and the people she hates will not exist. She doesn't have any moral concerns about sacrificing other children to evil demons to achieve her goals. She says that Keima is foolish for wanting to help other people, because they are nothing but obstacles to their own happiness.
- Laser-Guided Karma: Vintage wanted ambitious young girls to be fitted with special collars to mark them as sacrifices to resurrect the ghosts of ancient devils. Kaori was all too excited to help Vintage place them on other people, but is outraged when she is subjected to the same fate thanks to her own ambition.
- Manipulative Bitch: She uses and manipulates people towards her own ends.
- Narcissist: She views most people as fools, easily manipulated and nothing more than trash, which is why she is willing to sell out humanity to Vintage. Keima is one of the few people that has earned her respect, since he is also a Manipulative Bastard like her. According to Keima, the thing she values most is her pride in herself.
- The Nose Knows: Has an incredible sense of smell. This was what made her suspicious of Keima's actual gender. She also uses it to track an invisible Tenri like a bloodhound after marking her with a perfume too subtle for most people to notice.
- Not So Stoic: When her pride is wounded enough, she becomes violent and gives a Death Glare.
- Out-Gambitted: Even after Vintage betrayed and marked her as a sacrifice, she still had a hidden advantage that would allow her to escape in the form of a control device. She proceeded to play the role of a Damsel in Distress in an attempt to manipulate Keima. But Keima realized that she was too calm and called her bluff, forcing her to use her control device. Keima has Dokuro swipe it before she has a chance.
- Perpetual Smiler: She always has a smile on her face. It quickly becomes creepy, especially when you realize her malevolent intentions.
- Precision F-Strike: Tends to lash out a word or two when she is really pissed. Something you would not expect from a sixth-grader.
- Rewarded as a Traitor Deserves: She became the last sacrifice needed for Vintage's plan. Keima saw this coming a mile away.
- Smug Smiler: She occasionally shows these to Keima when expressing her true intentions.
- The Stoic: She is constantly smiling and rarely shows strong emotions. During a private meeting with Keima, she appears to boil over with rage... but then as soon as she's out of earshot she says she was faking it. Subsequent outbursts weren't much of a lie though.
- Transhuman Treachery: She sees most fellow humans as trash. She made a Deal with the Devil, promising her benefactors human sacrifices and gaining access to their magic in the process.
- Villainesses Want Heroes: Kaori honestly appreciates Keima's Magnificent Bastard traits and wants him to join her but she thinks he's wasting them once she realizes he's using them to help other people.
- Villainous Crush: She becomes infatuated with Keima due to feeling they're similar, but she's possessive, manipulative and cruel with more than a few hints of Yandere. As Keima noted before, when the girl is after you in galge, it's a poison flag and should be avoided. Dokurou observed that Kaori was most likely serious about gaining Keima's friendship, noticing that objectively she didn't have anything else to win with her last gambit once Vintage betrayed her.
- We Can Rule Together: Asked Keima to join her, but is of course refused. Feeling that No Challenge Equals No Satisfaction, she becomes all the more determined to make Keima hers, which is exactly as Keima plans, since he needs to win her respect in order to conquer her. Later, she offers yet again, sharing her desire to create her "ideal world" with him, but Keima tells her that she's a moron, just like himself.
- Zettai Ryouiki: Grade A length.
Novel Only Characters
Amami Tooru is a girl that rescues Keima from a building while wearing an angel cosplay. Her behavior is rather irrational so far as Keima is concerned, making it difficult to get a real grasp on her personality.
- Cloud Cuckoolander: Keima thinks of them as daydreamer types. But she isn't really.
- Cosplay Otaku Girl: She likes to dress up in strange costumes and make up funny stories as a way of coping with stress at home.
- Ojou: She is from a rich family.
- Stepford Smiler: She does the cosplay act to escape stress at home.
A quiet, ordinary girl from Keima's class, she interacts little with others.
- Canon Immigrant: She appears in the manga and anime.
- The Generic Girl: Keima's first impression of her is similar to the one he has of Chihiro: moderately attractive, doesn't stand out much and overall rather plain. Then when he sees her ten minutes later, she's much more energetic and cute, completely shattering the first impression.
- Ill Girl: Her classmates seem to think she gets sick a lot. But it's really just that she's really bad at dealing with others and gets too stressed out.
- Polar Opposite Twins: Her sister is the polar opposite of her and a cheerful extrovert.
- Shrinking Violet: At school, her behavior and attitude are rather muted due to difficulty in interacting with large groups of people.
- Twin Switch: Asami's sister Ikumi grows curious about this Katsuragi guy that her older twin sister keeps talking about, so she pretends to be Asami. Keima figures it out without even knowing Asami has a sister.
A miko from from Toyoboshi Shrine on Mt. Uryu.
A girl who has no interests.