Characters / The World God Only Knows: Capture Targets

The World God Only Knows Main Character Index
Protagonists | Capture Targets | Gods and Devils | Supporting

List of The World God Only Knows capture targets. In order to save girls from Demonic Possession of sorts, the protagonist Keima Katsuragi is forced to make girls fall in love with him, thus up their hearts and banishing the devils in their souls, after which their conscious and accessible memories of him are removed. Keima generally refers to these girls as either his conquests or capture targets.

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Capture Targets as a group

Females whom Keima has to get close to in order to get the "Runaway Spirit"^note "Loose Soul"/Weiss out of them.

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• Amnesiac Lover: After Keima succeeds in becoming the girl's lover, her Runaway Spirit gets out and Hell erases her memories of her love for Keima, to a greater or less extent depending on Keima's level of involvement during a capture. Some of the girls still know who Keima is even though they don't remember kissing him, but others don't seem to recognize him at all since Keima isn't part of their everyday life.
• Girl of the Week: In the first half of the series, every arc focuses on Keima romancing the targetted holder of a Runaway Spirit. Once the conquest succeeds, the girl is made forget about the events of her arc with Keima and he moves on to the next target.
• Laser-Guided Amnesia: Hell erases the memory of Keima's capture target after her conquest is complete. However, they only forget about the details essential for the development of their feelings for Keima. Depending on the case, they just can't remember Keima himself or the entire event involving him altogether.
• Location Theme Naming: A lot of the girls get their family names from train stations.
• Locked Out of the Loop: Keima intentionally keeps everyone out of the loop, especially regarding their Runaway Spirits. Later, during the Goddess Capture arc, Keima keeps everyone out of the loop instead of directly explaining to the goddess candidates that they're in danger. The logic is that if he tells them that, then they'll be on his side, but they'll be too weak to fight off Vintage. Thus, he needs to keep them in the dark and get them to love him more and thus regain more of their power. It goes fairly well until he fumbles during the Ayumi/Chihiro recapture.
• Loving a Shadow: It becomes clear over time that the girls aren't exactly falling in love with Keima. They're falling in love with whatever persona he projects for them to love. It's quite rare for Keima to not act at all during a capture and is only really done for the captures of Chihiro and Nanaka, one of which was a breather arc. It's shown to be actually somewhat disturbing for Haqua when she watches him suddenly change personalities after a tense romantic scene he planned with Diana in chapter 139.
• Sealed Inside a Person-Shaped Can: The girls have spirits from Hell hiding inside their hearts. The only way to get them out is by filling the gap where the spirit is hiding, which works the quickest by making them fall in love. Later on, it's revealed six of Keima's capture targets have goddesses residing inside their bodies.
• Tarot Motifs: The first 14 girls (including Tenri), are shown in chapter 86 as the suit of hearts, with Tenri the joker.
• Wistful Amnesia: The girls get their memory of Keima's conquest wiped from their minds after their Runaway Spirit is driven away. However, they all show varying degrees of recalling their feelings for Keima on a subconscious level.

Original Capture Targets

Ayumi Takahara

Voiced by: Ayana Taketatsu (JP), Kaytha Coker (season 1), Elizabeth Bunch (all appearances since season 2) (EN)

An athletic girl in Keima's homeroom and a member of the school's track-and-field club. Even after her Runaway Spirit was captured and she lost her memories of Keima, she still kept lingering feelings for him, which confused her immensely. She still shows up from time to time as a friend to Keima and Elsea, and plays guitar in Chihiro's band.

Her younger self appears alongside Chihiro in the third memory fragment of the Heart of Jupiter arc as one of Maijima East's elementary students.

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• Bitch Slap: She gives a powerful slap to Keima in the face after Chihiro reveals Keima has been trying to reconquest her as part of a "game".
• Book Dumb: Not as bad as Elsie, but Ayumi gets pretty low grades too. In FLAG 252, she wishes she was smarter while in the library helping Shiori and Tsukiyo research Maijima.
• Boyish Short Hair: She's an athletic tomboy with short hair, probably because longer hair would get in the way when she's running.
• Call-Back: In Ayumi's re-conquest arc, Ayumi kisses Keima the same way she did during her conquest arc.
• Childhood Friends: She's been friends with Chihiro since early elementary school at the latest.
• Clingy Jealous Girl: After Kanon gives a public Love Confession to Keima, Ayumi sends him flying with a Megaton Kick the next time she sees him.
• Crash-Into Hello: His first appearance has her crashing into Keima.
  Ayumi: HEADS UP, DWEEB!!!
• D-Cup Distress: Her recent worry is that her chest is growing and is interfering with her running.
• Dumb Jock: Downplayed. She claims to have once been a good student, but now she spends so much time on athletics that she's neglected her studies.
• Dynamic Entry: On the debut episode/chapter, she's introduced running over Keima in the hallway.
• First Girl Wins: Invoked during the Goddess recaptures when he calls her the First and Final Heroine while proposing. Unfortunately gets averted by FLAG 267.
• First Kiss: She takes Keima's first kiss at the end of her conquest.
• Florence Nightingale Effect: During his Sick Episode, Keima invites Ayumi to his house and makes her take care of him to increase her affection points while testing to see if she has a goddess.
• Genki Girl: She's always bright and passionate. Sometimes alarmingly so, especially when you take into account her poor common sense: If you don't stop her, she'll wear spiked shoes through the hallways for traction while running or cheerfully drag Keima around an entire track at max speed when she's trying to get along with him.
• In-Series Nickname: "Mai High's missile"
• I Want My Beloved to Be Happy:
  • Steps down for Chihiro so that she can have a chance at Keima instead. She does a good enough job at feigning disinterest that Keima comes to the conclusion that she has no goddess, which kind of comes back to bite him when it turns out Ayumi had Mercurius all along.
  • In the finale, she decides to give up on Keima for good, since Keima chose Chihiro, her dear childhood friend, so she will support them instead.
• Kick Chick: Ayumi is prone to kicking Keima when she's especially pissed off with him.
• Lovable Jock: She's one of the best runners in the track team and despite her abrasiveness towards Keima, is a good girl who cares for her friends.
• Matchmaker Crush: Helps Keima pursue Chihiro when he asked to. She also wished him luck in making it happen.
• Meaningful Name: Ayumi is written with the kanji for "Walking" and "Beauty". This associates with Ayumi's love for running.
• Obfuscating Disability: She pretends to hurt her leg because she knew the upperclassmen were jealous that she'd be the school representative at the next track meet. Keima sees right through this and encourages Ayumi to run in the competition anyway.
• Passionate Sports Girl: She loves to run in track.
• Produce Pelting: To Keima with the gift basket's contents he gave to her near the end of her capture.
• Sexy Soaked Shirt: She sweated a lot while being under the blanket with Keima when he was trying to hide her from Chihiro, causing her bra to become visible through her soaked shirt.
• Shower Scene: Indulges in one right in the middle of her recapture arc, contemplating Keima's sudden actions even after having broken Chihiro's heart during the Mai-High Festival Eve the night before.
• Talk to the Fist: When Keima tries to use his usual line to her after he harshly dumped Chihiro in front of her, she kicks him.
• Tan Lines: As a child, Ayumi has tanned skin (probably because she played outside a lot), but her actual skin color can be seen under the straps of her dress.
• Tarot Motifs: Ayumi is the ace and is both his first capture and his final capture during the Goddess Recapture arc.
• Tomboyish Ponytail: She ties up her hair into a side ponytail when she's serious about running.
• Too Fast to Stop: She keeps on crashing into pillars and walls when running through the hallways. She tried to wear indoor shoes with spikes but was scolded for making holes in the hallways. Her friend Izumi Ishikiri suggests that she not run.
• Tsundere: She acts rather abrasive and violent towards Keima, but it's obvious she does like him.
• Unwillingly Girly Tomboy: In the School Festival's eve, Ayumi's classmates select her to participate in a Beauty Contest against her will. She's very embarrassed by being forced to wear a French Maid Outfit in front of a large crowd of people.
• What the Hell, Hero?: She witnessed Keima's overly harsh rejection of Chihiro and instantly confronted him and called him the worst. While he actually did have good intentions, he agrees with her and ends up extremely depressed. Ayumi also ends up depressed.
• Wrestler in All of Us: She and Chihiro gave Keima a Double Lariat for "tricking" them by joining their band.^note Back then it was Yui (the conquest target whom had a "Freaky Friday" Flip with Keima) who joined the band.

Mio Aoyama

Voiced by: Aoi Yūki (JP), Hilary Haag (EN)

A haughty girl whose father was the head of a major company. Unbeknownst to her classmates, her father had actually passed away recently, and Mio is actually poor now, but she's too proud to admit it. She makes brief appearances later on during Yui's capture, and at the Mai-High Festival selling bread.

Along side Yui, her younger self appears in the second memory fragment of the Heart of Jupiter arc as one of Urara Shiratori's friends.

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• Casual Kink: Post-capture, Mio feels the urge to whip Keima whenever she sees him. Her assistant Morita is only mildly concerned about Mio developing a weird fetish.
• Childhood Friends: She's been friends with Yui and Urara since childhood. Urara hasn't been seen in the present, but Yui is the only person Mio doesn't refer to as a commoner.
• Clingy Jealous Girl: She gets jealous when she sees Keima talking to Elsie and pulls him into a dance to keep his attention on her.
• Daddy's Girl: She was very close to her father and holds onto his memory dearly.
• Due to the Dead: At first, she does not burn incense for her father, when it is traditional in Japanese culture to do so to respect the dead, since she's not ready to accept he's gone. At the end of her arc, she starts burning incense to pay her respects to him now that she's come to terms with his death.
• Expy: The author based her on Mio Tsumagawa, Keima's capture target from the original one-shot. Both girls are haughty Tsunderes with a wealthy background, except the series' Mio is poor now and has pigtails.
• Fallen Princess: Mio is the daughter of a wealthy businessman, but his untimely death left Mio and her mother with almost no money to provide for themselves, which Mio refuses to accept. Keima's influence, although forgotten after her capture, helps Mio let go of her pride and she begins to adapt to her new humble lifestyle. When Keima meets her again, she's working at a bakery in order to help her mother support the family.
• Forehead of Doom: Her ample forehead is one of the characteristics by which Keima identifies her as a Tsundere.
• Forgotten First Meeting: Chronologically, she first met Keima ten years ago when she was playing at Urara's house. However, Keima convinced them that he was an alien so they wouldn't recognize him in the future.
• Girlish Pigtails: Her twin-tails hairstyle is one of the characteristics by which Keima identifies her as a Tsundere.
• Height Angst: She wears platform boots to hide how short she really is. She starts wearing normal shoes once she becomes more humble.
• Impoverished Patrician: She was from one of Maijima's prominent families before they lost their fortune after her father died. Her character arc is about her coming to terms with her new social status.
• Meaningful Name: Mio means "beautiful life" in Japanese.
• Mock Millionaire: Mio pretends to be the pampered daughter of a rich businessman with her own butler, because she used to be one until her father died, leaving her poor. She drops the charade once Keima encourages her to accept her new lifestyle.
• Money Dumb: Her mother gives her a 10,000 yen bill as her allowance for the following four months. However, Mio wastes the bill in buying all the omelet-soba breads at school lunch. Her former servant scolds her for this and tells her to learn how to handle money. By the end of her arc, she's using small change for her expenses.
• Moving Beyond Bereavement: Mio pretends she's still rich out of belief that she must keep living proudly as the daughter of a CEO like her father wanted, as a way of keeping his memory alive. Her character arc is about accepting the death of her father before she's ready to move on and adapt to the lifestyle of an ordinary girl.
• The Napoleon: One of the tiniest and most violent girls in the series.
• Ojou: Subverted. She's the daughter of the president of a big company, but he died recently and her family is poor now. She refuses to accept it and carries herself as if she was still rich.
• Older Than She Looks: She looks like a twelve year old, but she's actually a high school student.
• Perpetual Frowner: Initially, her default expression is a disdainful frown. At the end of her arc, Keima encourages her to smile more.
• Pride: Her major character trait is her arrogance of her wealthy background, since her father told her to be proud of being the daughter of a CEO. This is treated as her Fatal Flaw because her unwillingness to let go of her pride and accept a humble social status only causes problems for her. Post-capture, she has humbled down a lot.
• Princess in Rags: She and her mother were left penniless after her father died, but she's unwilling to give up her high class image and lifestyle. At school, she acts like she's still rich, wastes the little money she has and makes one of her former servants pretend he still works for her. Thanks to Keima, she's able to accept her new reality.
• Rich Bitch: She was always told by her father to live her life with pride. The way Mio interpreted her father's words made her throw her status in everyone's face, even when her family is left broke. She matures past it after her arc.
• Sour Outside, Sad Inside: Mio puts up a mean and prideful front as a coping mechanism for her father's death. Once Keima convinces her to move on, she's still somewhat abrasive, but is trying to adapt to a normal lifestyle and treats people better in general.
• Spoiled Brat: Deconstructed. Her prestigious upbringing made her excessively proud and arrogant, to the point she's unable to accept it when her family loses their fortune. She has to grow out of her spoiled ways in order to adjust to her new life.
• Tiny Tyrannical Girl: She's short and bossy. Keima identifies her as the trope immediately.
• Token Rich Student: Subverted. Mio acts like she's a rich girl attending a school for "commoners", but she's actually poor and lives at a rundown apartment.
• Trademark Favorite Food: She comes to love omelet-soba breads and her illustrations often show her holding said food.
• Tsundere: Lampshaded. Keima can easily identify Mio as the type of character who puts up a strong and arrogant front to hide her vulnerability.
• Tsurime Eyes: Her sharp eyes are one of the characteristics by which Keima identifies her as a Tsundere.
• Upper-Class Equestrian: According to her profile, horseback riding was one of her favorite hobbies back when she was rich.
• Whip of Dominance: Keima is too tired to pull the literal train that Elsie prepared as Mio's transport, so Mio threatens to attack Keima with a horsewhip to get him motivated to take her to school. She was most likely messing with him, but after the capture, she still can't help to think about how much she wants to whip Keima when she sees him.

Kanon Nakagawa

"I am a star. The mirror that reflects the era. But where is the mirror that reflects myself?"

Voiced by: Nao Tōyama (JP), Brittney Karbowski (EN)

Keima's classmate and a popular idol singer. She is a very dependent girl who desperately wants people to acknowledge her, so naturally she becomes immensely interested in Keima when she discovers he has no idea who she is. The Runaway Spirit that possessed her turned her invisible whenever she felt neglected. Later, she meets with Keima and Elsie again when studying for tests and Chihiro begins to view her as a rival for her band the 2B Pencils.

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• Anguished Declaration of Love: Confesses to Keima loudly in the middle of class and tries to get his help dealing with the person targeting her. Unfortunately, the ditzy Apollo took over and refused to ask for help from an 'unrelated' human.
• Attention Whore: Before the situation with Keima, Kanon always felt the need to garner everyone's attention and approval; when Keima didn't acknowledge her existence or Idol Singer status, she became invisible.
• Berserk Button: She can't stand to be ignored and unrecognized. When Keima expresses no interest in Kanon despite the latter's fame, she electrocutes him with her stun guns.
• Blatant Lies: From both the manga and anime: "A perfectly safe stun gun was used for this scene." Moments later, she knocks down a tree with them.
• Breakout Character:
  • In-Universe, she was formerly part of an all-girl trio called Citron, but became more popular than their leader, Lime.
  • She's the only heroine in the series who became popular enough to get her own spinoff, which features her as a Magical Girl.
• Chekhov's Gun: Keima looks back and remembers her trying to contact him during tests. However, there's actually an even earlier hint that she still has her memories: The omake chapters tend to contain hints about future events in between the humor and in this case she was noted as getting nervous at the word kiss and seeing the director's wig, which is katsura in Japanese. Puns...
• Coy, Girlish Flirt Pose: Does this for Keima just before her live performance at the end of her arc. Because of where Keima was sitting and what Kanon was wearing at the time, he got quite a view◊.
• Curtains Match the Window: Pink hair and eyes, setting her apart from most of the other girls in the series.
• Cute and Psycho: Kanon is a sugary sweet and cutesy idol, but she's also frighteningly insecure and attention-seeking. When Keima doesn't pay attention to her, she attacks him with stun guns. She drops the "psycho" behavior once she starts falling in love with Keima.
• Damsel in Distress: Got hit with this hard in FLAG 116, setting off the true mood of the Goddess Capture arc. She was restrained by Fiore and stabbed with a knife cursed with assassination magic from Old Hell (In the Anime, it was Lune who took her down.) Apollo's last-ditch effort bought them about a week's time to find at least one more goddess to help save her.
• Fountain of Youth: In Magical*Star Kanon 100%, a Runaway Spirit causes her to turn into a child.
• Freudian Excuse: Before she became an idol, absolutely no one noticed Kanon at her school. Kanon's greatest fear is going back to being unnoticeable, resulting in her Attention Whore tendencies until Keima makes her see many fans already love her.
• Friendless Background: Back in middle school, she couldn't make friends because her classmates hardly noticed her. She did form a group with two other singers, but the group disbanded after Kanon became more popular than the other two. Since her idol career keeps her very busy, she rarely attends school and her classmates act like her fans instead of friends, leading her to completely depend on Keima as the only one willing to listen to her worries.
• Girls Love Stuffed Animals: She keeps a teddy bear in her bedroom.
• The Glasses Gotta Go: Kanon's appearance is somewhat plain when she has her glasses on, so she takes them off when working as an idol to make herself more attractive.
• Hair Antennae: She has two strands of hair that stick up from the top of her head, but she's definitely not a ditz.
• Idol Singer: She's a teenage idol who is famous for her songs and dances.
• Impaled with Extreme Prejudice: Gets stabbed by a Vintage agent^note Fiore in the Manga, Lune in the Anime after Apollo swapped places with her and ran off.
• Invisibility: During her conquest arc, she becomes transparent when she gets too depressed.
• Invisible Introvert: Kanon's Runaway Spirit makes her turn transparent whenever she feels neglected or forgotten about. It makes it difficult for her to speak out just to be noticed by others. Fortunately, Keima is able to capture the Runaway Spirit and she gains her confidence back.
• Lonely at the Top: The anime emphasizes Kanon's loneliness from becoming the most famous newcomer idol by herself while leaving the other members of her original idol group behind. The fear of failing at the most crucial moment and being left all alone is what nearly makes her run away from her biggest concert yet.
• Madness Mantra: Her second e-mail to Keima is nothing but "Please take care of me" repeated for multiple pages.
• Minor Living Alone: Even though she's in high school, her parents have an agreement for her to live by herself for her idol career.
• Parasol of Prettiness: In the Four Girls and an Idol OVA, Kanon is seen walking with a pretty parasol to block off the sun.
• Powers via Possession: The Runaway Spirit turned her invisible when she worried about no one noticing her.
• Psycho Electro: As a result of her neurosis, Kanon zaps Keima with stun guns whenever he crushes her little self-esteem by ignoring her. She stops doing this after Keima starts giving her the validation she desperately wants.
• Psycho Pink: Kanon is a pink-haired Idol Singer, but behind her cuteness, there's a tremendously insecure emotional wreck who electrocutes Keima with stun guns when she feels ignored by him. After Keima helps her overcome her insecurities, she becomes a full-blown Rose-Haired Sweetie.
• Rose-Haired Sweetie: Double Subverted. For the most part she's cheery and passionate, but then she has moments of depression when she thinks nobody notices her. She does become a perfect example of a sweet and romantic pink-haired girl after her capture.
• Security Cling: Upon seeing a mysterious hooded person, she rose out of her seat and clung on to Keima out of fear.
• Somebody Doesn't Love Raymond: She tries to get Keima love her music in order for her to have a sense of self-worth, ignoring the millions of cheering fans.
• Stalker with a Crush: During her arc, Kanon obsessively texts Keima over thirty times a day and repeatedly forces him to meet up with her whenever she has the smallest worry about something.
• Stepford Smiler: At first, Kanon is a combination of the depressed and unstable types. She's constantly smiling for the sake of her fans, but actually has a dreadful lack of self-confidence and feeling unfavored by only one person causes her to become easily depressed and anxious. At her worst, she electrocutes Keima because he isn't interested in her music. After Keima helps her overcome her fears and insecurities, Kanon's cheerfulness becomes genuine.
• Sudden Name Change: In the magazine release for her arc, Kanon's surname was "Nishihara", which got changed to "Nakagawa" in the volume. In an omake, the author himself notes that he made a mistake there.
• Tareme Eyes: Her big round eyes befit her cute Idol Singer image.
• Yandere: Kanon is described as a "yanidol" by the author. She desperately wishes to make Keima into her devoted fan, so she gives him private concerts and threatens punishment if he doesn't show up. Keima ignoring her even for a second is enough for her to bring out her stun guns. Fortunately, she grows out of this after Keima helps her gain self-confidence and drives her Runaway Spirit away.

Shiori Shiomiya

Voiced by: Kana Hanazawa (JP), Hilary Haag (EN)

A very shy girl who loves to read books, and the secretary of the school's Book Committee. She spends most of her time practically living in the school library, where she has developed an emotional attachment to the books. Her arc focuses around her difficulty in speaking to others.

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• Berserk Button: Any sort of disrespect for books is the only way to make her feel anger. Keima takes advantage of this as he deliberately gets her to react to him by insulting books or 'correcting' inaccurate information they contain.
• Brainy Brunette: She's an intellectual and book-loving girl with black hair.
• Clingy Jealous Girl: A reserved example. After she hears that Kanon confessed to Keima, Shiori kills off his character in her novel.
• Crazy-Prepared: In FLAG 252, she has a handheld game in her bag just in case to lure Keima.
• Creator Breakdown: An In-universe instance: her novel goes a little off the rails after learning of Kanon's public confession to Keima.
• Cute Bookworm: She loves to read books.
• Did I Just Say That Out Loud?: During her capture, Keima deliberately keeps pushing her buttons to force her to say her thoughts out loud. Shiori is shocked to find herself speaking her mind in front of someone.
• Extreme Doormat: She lets people walk all over her because she can't bring herself to speak up.
• Friendless Background: Her big difficulties with communication caused her to be unable to make friends throughout her life and books became her only source of comfort.
• Her Codename Was Mary Sue: Her stories feature Simone as a blatant stand-in for herself. Oddly enough, in her sci-fi story, Simone's a mix between an idealized version of herself and Keima.
• Inner Monologue: During her capture arc, because she has a harder time speaking up, we (the audience) are the only ones who know what's on her mind.
• Meaningful Name: Shiori = Bookmark
• Motor Mouth: Her After Chapter reveals that post-conquest she can apparently talk so much and so quickly that she actually falls over due to not pausing for breath. No punctuation, as she puts it.
• No Celebrities Were Harmed: Casiraghi died while Simone was in the middle of their kiss. They somehow got transported into a battlefield and Casiraghi was the only one to be riddled with bullet holes.

  Simone didn't feel sad at all because he wasn't an important man to begin with!

• No Social Skills: She has immense difficulty speaking to others and when she does say something it's often a really bad thing to be saying at the time, making her even more flustered.
• Odd Friendship: With Tsukiyo. Shiori is a quiet Cute Bookworm who manages to become really good friends with the aloof Ojou Tsukiyo.
• Photographic Memory: She has read every single book in the entire library and knows them all like the palm of her hand. Keima wonders if her specific and detailed memory for books was caused by her Runaway Spirit.
• The Quiet One: She is only quiet because by the time she knows what she wants to say, there is nobody to talk to, but that also means any word she says on the spot, without analyzing it countless times beforehand, is significant. When she is allowed to prepare a speech in advance, she is quite a talker. Also, the audience can hear her lengthy internal monologues.
• Repetitive Name: Her given name and surname begin with "Shio".
• Shrinking Violet: Extremely shy and quiet.
• Stylistic Suck: Keima's able to handle her first story okay. Not so much the second.
• Tareme Eyes: Round eyes for the shy Cute Bookworm.
• Visible Silence: Ellipses are used to represent her trying to speak the correct words but being unable to.
• Writer's Block: Suffers a bad case of this in chapter 147, realizing most every idea she comes up with has either already been done or somehow turns into another sci-fi, then letting herself get distracted by her books.
• Write Who You Know: An in-universe example, being the main focus of her recapture arc: she writes about Keima as part of a novel that she intends to submit for the Mai-High festival. Then, after her Writer's Block moment, and with some extra "encouragement" from Keima, she get into writing about herself.
• Yaoi Fangirl: Blushes heavily while watching Yui confess to Keima. At the time she is holding an ambiguously Yaoi book.

Kusunoki Kasuga

Voiced by: Ami Koshimizu (JP), Maggie Flecknoe (EN)

The captain of the school's girls' karate club, who has repressed her feminine side in order to take up her father's dojo. She claims to hate weak things, but deep down she has a soft spot for them, which she tries her best to hide. As her personality continues to polarize, the Runaway Spirit possessing her causes her feminine side to manifest itself as a separate person and challenge her for control of her body. She appears again during her elder sister Hinoki's capture.

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• Alliterative Name: Kusunoki Kasuga.
• Aloof Dark-Haired Girl: She's pretty, tall, dark-haired, aloof and imposing. Despite her distant and even combative attitude a lot of people seem to admire her. They also fear her, but the admiration is important too.
• Beat the Curse Out of Him: After Hinoki gets possessed by her Runaway Spirit, Kusunoki challenges her sister to a fist fight until she finally manages to punch the demon out of her sister.
• Best Her to Bed Her: Keima at first worries that he might have to beat her in a fight to conquest her. He decides to become her pupil instead.
• Big Sister Worship: Ever since she was young, she has loved her older sister Hinoki unconditionally. It then gets deconstructed; Hinoki felt so pressured to always be the sister Kusunoki looked up to that she believed being a "normal" sister wouldn't be enough and strived to be spectacular in every way she could.
• Brick Break: One instance of her strength and control Keima and Elsie witness is her breaking bricks... by putting her fist through them and only leaving the holes she made.
• Bully Hunter: In her introduction, she scares away some delinquets that were bullying Keima. After her arc, she's seen beating them up when she catches them bullying the weak again.
• Charles Atlas Superpower: The Kasuga school of martial arts has made her a tough girl. She doesn't snap tiles, she puts her fist through them.
• Club President: The captain of Girls' Karate Club and at the time of her introduction the only remaining member.
• Cuteness Proximity: She tries her best to suppress her urges to cuddle kittens, with little success. After her capture, she isn't embarrassed to express her love for kittens and other cute things.
• The Dutiful Daughter: Her older sister Hinoki left home to pursue her own dreams, and Kusunoki had to take her place as the successor of the Kasuga Dojo.
• Enemy Without: The climax of her arc has her fight her girly side in one-on-one combat.
• Expy: As stated by the author, Kusunoki is based on Mishado Shinohara, the mother of the protagonist of Seikesshou Albatross.
• Flash Step: She's so good at martial arts that to the untrained eye she seems to disappear.
• Flowers of Femininity: Keima puts a flower in Kusunoki's hair when he encourages her to embrace her feminine side without giving up martial arts. Post-capture, she's seen placing a flower vase to decorate her family's dojo.
• Girliness Upgrade: Her arc has her accept her girly side. When Keima meets her again, Kusunoki is still a strong martial artist, but doesn't try to hide her love for cute things anymore.
• Girly Bruiser: She's a crazy strong martial artist who loves hugging kittens and shopping at martial art stores. However, she initially doesn't believe she can let others see her girly side without looking weak, which created the gap in her heart. After her arc, Kusunoki isn't afraid to embrace her femininity anymore.
• Head-Turning Beauty: When Kusunoki puts on a minidress for her "date" with Keima, every person on the street turns their head to check her out.
• Heir to the Dojo: She is supposed to inherit the family dojo. She doesn't seem to mind, but it has led to her stifling her girly side and stressing her out.
• Honorary Princess: The author's notes refer to Kusunoki by the title of "Mai High's Sapphire Princess".
• Kindhearted Cat Lover: She loves cats and can't resist the urge to pet one when she sees it, but is embarrassed about it at first. After her capture, she's seen taking care of a cat when taking a break from martial arts training.
• Literal Split Personality: Her feminine side and masculine side split near the end of her arc, and decide to have a martial arts match to determine how she should live in the future.
• Long Hair Is Feminine: Her hair hangs loose past her waist, which would be impractical for someone who practices martial arts as much as she does. Thus, it hints at her inner femininity.
• Megaton Punch: Her punches can send people flying from sheer wind pressure.
• Mirror Match: Kusunoki's Runaway Spirit causes her repressed feminine side to manifest outside of her body. Kusunoki fights her girly self, but can only win by embracing her long-suppressed wish of being girlier.
• Perpetual Frowner: During her arc, she's constantly frowning to look tough. She's seen smiling more after accepting her soft side.
• Sibling Yin-Yang: With Hinoki. Kusunoki is the cool and stern younger sister to Hinoki's hammy and eccentric older sister.
• Sore Loser: When she and Keima try a Gator Panic-esque arcade game during their date, she refuses to leave or stop playing until she's matched his high score.
• Statuesque Stunner: She stands at 175 cm (a shade below 5'9") tall and is considered attractive by everyone else. However, this oddly attracts more fangirls than male suitors.
• Take a Third Option: The crux of her conflict is that she thinks she has to choose between inheriting her family's dojo or her personal desire to be more feminine. Keima closes her arc by encouraging her to become a "feminine, strong and cute martial artist." She eventually agrees to try.
• Tomboy and Girly Girl: All in one person. She shows herself as a tough figther who only cares about being strong enough to inherit the family dojo, but the Runaway Spirit made her long suppressed girly side manifest as an Enemy Without. When the two of them fight, one is wearing the white and black gi and the other is wearing a pink dress.
• Tomboy Angst: Kusunoki has been trained as the heir to her family's dojo from a young age, resulting in her forcing herself to give up her femininity because she thought it would only make her weak. The gap in her heart was created from her suppressing her feminine interests and love for cute things until Keima makes her see that she can be strong and girly.
• Tomboy with a Girly Streak: She carries herself like a tough as nails warrior who hates anything that isn't "manly", but she's actually hiding her love for cute and feminine things to not let others think she's weak. The gap in her heart came from her trying to suppress her girly streak.
• Tomboyish Voice: She's a tomboyish martial artist and has the lowest voice out of Keima's capture targets.
• Trademark Favorite Food: She likes hard-baked rice crackers.
• Tsundere: Harsh type. She plays up her toughness to hide her soft spot for girly things, and gives Keima a Megaton Punch because she can't handle her attraction for his cute face. Humorously, her Runaway Spirit causes her "dere" side to manifest outside of her body, blushing and smiling at cute things and Keima, while her actual self is still in "tsun" mode and beats up Keima.
• Tsurime Eyes: Sharp eyes for the tough martial artist tomboy.

Chihiro Kosaka

Voiced by: Kana Asumi (JP), Serena Varghese (season 1), Brittney Karbowski (season 2), Cynthia Martinez (Goddesses and the Four Girls and an Idol OVA) (EN)

Another student in Keima's homeroom and close friend of Ayumi. She's completely average in almost every way imaginable, a fact that she's woefully aware of. Wanting excitement in her life, she has a habit of confessing to popular guys in her school, although she sets her sights too high and is always rejected. She later goes on to start her own band, the 2-B Pencils, for which she does guitar and vocals.

Her younger self appears alongside Ayumi in the third memory fragment of the Heart of Jupiter arc as one of Maijima East's elementary students.

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• Ascended Extra: She started as a mean side character and became a Conquest target in season 2. She ends the show as one of the few normal humans aware of the supernatural and Keima's official Love Interest.
• Beady-Eyed Loser: In the manga and the first season of the anime, Chihiro's eyes are drawn with much smaller, beadier pupils compared to the other prominent girls in the cast, in order to give her a plain design due to her role as The Generic Girl. From the second season of the anime, Chihiro is given more standard Big Anime Eyes to make her stand out a bit more since she becomes one of Keima's capture targets.
• Belligerent Sexual Tension: With Keima. They clash and irritate each other endlessly, yet Chihiro undeniably likes him and Keima develops a soft spot for her. In the end, Chihiro is the girl Keima ends up developing true, unscripted feelings for.
• Bitch Slap: Chihiro slaps Keima after he nonchalantly approaches her and asks her to help him with Ayumi's reconquest even though he harshly dumped Chihiro just the night before.
• Boyish Short Hair: She's somewhat of a spunky tomboy and is the girl with shortest hair in the series.
• Break Them by Talking: Keima tries giving her "The Reason You Suck" Speech by calling her boring, rude, and fickle enough to move on from chasing a hot guy to another in one day. Keima is shocked when Chihiro returns all his insults right back at him and adds the final blow by calling him a mere cockroach with no right to lecture her about "polluting the real world". Afterwards, Keima decides to have nothing to do with the real world anymore, shuts himself in his room for days, and focuses himself completely on playing games, to the point of refusing to eat and collapsing shortly after he does return to the school.
• Cathartic Crying: After receiving a harsh rejection from Keima on the eve of the festival, she managed to hold her own ground for the rest of the Goddesses Arc. However, she completely breaks down to tears at the end of the concert, after having sung a song that was completely about her feelings for Keima.
• Childhood Friends: She's been friends with Ayumi since early elementary school at the latest.
• Clingy Jealous Girl: After she witnesses Kanon confessing to Keima, Chihiro gets so mad that she drops hot coffee on Keima out of jealousy.
• Cruel to Be Kind: Chihiro reveals Keima's entire goddess capture plan to Ayumi. However, it's actually a ruse by her to get Ayumi to stop worrying about how Chihiro feels and focus exclusively on Keima as well as an attempt to make Keima act honestly.
• Deadpan Snarker: According to Keima, she's the only one who can knock down his good mood with that mouth of hers. He even intends it as a compliment.
• "Do It Yourself" Theme Tune: Her seiyuu provides the vocals for the ending of the first OVA, The Memory of My First Love, along with the rest of the 2B Pencils. She's later joined by Kanon (on backing vocals) at the Goddesses Arc Final episode.
• Early Installment Character-Design Difference: In Season 2 of the anime, she gained rounder pupils◊ (emphasizing her importance as a capture target) compared to her brief appearance in Season 1.◊
• Florence Nightingale Effect: During Keima's Sick Episode, Chihiro comes to his house uninvited. Even though he's already using his sick state to gain affection points with Ayumi, he still tries to do the same with Chihiro in case she has a goddess.
• Flowers of Femininity: During her date with Keima at the school festival, Chihiro wears a flower hairpin to make herself look more feminine.
• Foreshadowing: One of the pre-Goddesses Arc volume's insert pages has her in a wedding dress. She invites Keima for tea at the end of the series, hinting to their Maybe Ever After.
• The Generic Girl: Chihiro's lack of unique attributes makes her a difficult target for Keima since she's not the kind of girl who shows up much in galge.
  Keima: She's exactly a middling real girl among real girls!
• I Just Want to Be Special: The reason she chases after out of her league guys is that she hoped to be special by being with them.
• In Love with Love: Chihiro picks out boys to confess to because she thinks that it's exciting to be in a love drama. Then she starts to have a real love drama, and it scares her into running away.
• Lead Singer Plays Lead Guitar: Chihiro is the lead vocalist and lead guitarist of her band, the 2-B Pencils.
• Loving Bully: Before her capture, every time Chihiro speaks it's to insult or embarrass Keima in front of the entire class. Yet, she ends up crushing on Keima without him even trying to woo her. She later confesses she already liked him when she picked on him at the beginning.
• Matchmaker Crush: Inverted during her arc. Keima helps Chihiro capture her crush so he doesn't have to capture her himself, but she ends up falling for Keima. She later reveals she already had a crush on Keima even before he started playing matchmaker for her.
• Maybe Ever After: With Keima. While she rejected Keima's sudden Love Confession in FLAG 267, the following FLAG has her inviting him for tea.
• Mistaken for Suicidal: In the climax of her arc, Keima finds Chihiro moping at a ship and tackles her to stop her from jumping overboard, only for Chihiro to get annoyed since she wasn't thinking of killing herself.
• The Nondescript: Keima considers Chihiro so unremarkable and uninteresting that he compares her to a Living Prop that should stay among the Faceless Masses in a game's background.
• Not So Similar: Chihiro thought Keima would understand her frustrations with being ordinary because they're both unpopular, bad-mouthed teenagers who reject their boring reality by chasing after fictional romances. To her surprise, Keima bluntly affirms he doesn't get it because he has never been unsatisfied with himself despite his hatred of reality and has a burning passion for dating sims that makes him take his ideals very seriously, while Chihiro doesn't have any particular interests or ideals of her own. Keima still encourages her to try her best and become special in her own way.
• Red Herring: During the goddess search arc, Chihiro acts like she feels something towards Keima, leading him to mark her as a goddess host candidate. She's confirmed to have a crush on Keima, but he realizes a bit too late that Chihiro likes him despite not remembering anything from her conquest. Therefore, Mercurius' real host is Ayumi, not Chihiro.
• Serial Romeo: Whenever there was an attractive guy that caught her attention, Chihiro got a fickle crush and confessed to the guy without even trying to know him first. Every time she got rejected, she got depressed for a day before moving on to the next cute boy she met. It's a bit deconstructed; she only did this as a way of coping with finding herself boring and ordinary. She grows out of this behavior after her arc.
• Single Girl Seeks Most Popular Guy: Deconstructed and subverted. During her capture arc, Chihiro admits to Keima that she pursued popular guys because she wished to pretend getting close to them would make her special like them. Keima tried to help her get together with a popular guy, but she ends up preferring Keima even though he's the least popular guy at school. Later on, Chihiro admits the popular guys she confessed to meant nothing to her as she was really only interested in Keima all along.
• Spanner in the Works: In the last act of the Goddesses arc, Chihiro inadvertently throws Keima's plans out of whack as she keeps making moves on her own to get close to Keima when he's trying to focus on Ayumi's reconquest. First, she goes to visit a sick Keima even though he told her to stay away because he was in the middle of an event with Ayumi and then, Chihiro unexpectedly confesses her love to Keima, unaware that Ayumi is with Keima at the moment. All this leads Keima to assume Chihiro is the last goddess host, only to find out she isn't when the conquest is already at a stage where he can't just switch back to Ayumi without dumping Chihiro in a harsh way. However, this only causes Keima to run into serious problems with Ayumi because the latter doesn't want to fall for the guy who dumped her friend until Chihiro herself takes measures to make Ayumi focus solely on Keima.
• Stepford Smiler: She tries acting all positive and energetic (though snarky) since she's not particularly pretty, athletic or intelligent.
• Took a Level in Kindness: In the Goddesses arc, Keima is repeatedly surprised by Chihiro suddenly changing her attitude towards him and treating him much more nicely, as he's used to her being a jerk to him.
• Trademark Favorite Food: She really likes meat buns.
• Tsundere: She's one of the girls that acts jerkier to Keima in spite of her clear affections for him. She admits to liking him even before her capture despite badmouthing him on occasion. When Keima confesses to her, she tells him to "kill himself", to then invite him to go have some tea a while later.
• Tsurime Eyes: Her sharp eyes match her Tsundere traits.
• Umbrella of Togetherness: During the climax of her arc, it starts raining and Keima gets under her umbrella with her, making her flustered.
• Unwitting Instigator of Doom: First, she makes a confession to Katsuragi at a bad moment while he is working on Ayumi, causing him to follow a Red Herring and put his work with Ayumi at risk, ultimately resulting in a love triangle that Keima has no idea how to fix. After making a little progress in resolving it, Chihiro offers to help Keima. After, it seems as though Chihiro has once again screwed things up, but it turns out she actually managed to resolve the love triangle that had Keima at wits' end.
• Woman Scorned: Subverted. After being dumped by Keima because she isn't a goddess host, Chihiro exposes Keima's schemes for the reconquest to Ayumi, apparently out of spite for Keima and to protect Ayumi from being heartbroken by him as well. However, all Chihiro actually did was making sure Ayumi wouldn't be distracted by Chihiro's feelings for Keima anymore so Keima could progress with the reconquest without any Love Triangle or lies.
• Wrestler in All of Us: She and Ayumi gave Keima a Double Lariat for "tricking" them by joining their band.^note Back then it was Yui (the conquest target whom had a "Freaky Friday" Flip with Keima) who joined the band.

Jun Nagase

Voiced by: Aki Toyosaki (JP), Cynthia Martinez (EN)

A university student training to become a teacher, who comes to Keima's school to teach for two weeks. She's very passionate about everything she does, and is also a big fan of pro wrestler Jumbo Tsuruma. Believing Keima to be a troubled student, she spends much effort trying to reach out to him.

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• Age-Gap Romance: At 21 years old, Jun is the oldest of Keima's capture targets. The four year age gap and Jun being a teacher-in-training make it particularly troublesome for Keima to approach her romantically, which forces him to put extra effort in stopping Jun from seeing him as a younger student out of romantic limits.
• Condescending Compassion: She mistakes Keima for a poor lonely boy who uses gal games to escape from his friendless reality, which convinces her to try her best and "help" him by creating a teacher-student bond with him. To her shock, Keima is outright offended to be treated like a coward in need of guidance.
• Enthusiastic Newbie Teacher: She's still a student teacher, but otherwise fits perfectly since she's young, idealistic and eager to teach. However, she's also a bit of a deconstruction as she can be too enthusiastic which leads her to unintentionally get pushy with her students in her attempts to motivate them and ends up having the opposite effect than she intended.
• Fatal Flaw: Her over-enthusiasm. Jun always tries to force her ideals on others, pushes them too hard and rarely asks for their opinion on anything she wants them to do. As a result, she ends up driving away the people she was trying to guide.
• Girly Girl with a Tomboy Streak: While fairly feminine, she's a big pro-wrestler fan.
• Hot-Blooded: She's normally very calm and kind, but she's also very passionate about helping people whether they like it or not. Beneath that is a timid layer that's upset when she gets rejected, but Keima tells her to just do what she thinks is right and not worry what other people think.
• Hot Teacher: All the male students find her very attractive.
• Innocently Insensitive: She really means well and wants to be a supportive teacher, but her approach comes off as unintentionally overbearing and her students end up feeling she's putting extra pressure on them more than anything.
• Light Feminine and Dark Feminine: The light to Yuri Nikaido's dark. Jun is optimistic, idealistic, and tries to be an approachable teacher for the students, in contrast to her senior who is much more aloof, mysterious, and prone to (often violently) punishing Keima.
• Meaningful Name: Jun could mean "pure".
• Motherly Side Plait: She wears her hair like this, probably as part of the image of the kind and supportive teacher she wants to become.
• My Greatest Failure: Back in high school, Jun was the basketball team captain, but everyone in the team ended up quitting because Jun was "pushing them too hard". Jun is still affected by it and that's way she's trying even harder to motivate her students this time, but she doesn't seem to realize her own enthusiasm is the real problem.
• Naïve Newcomer: The older teachers and students are affectionately amused at her passion and think she'll see the way the world really works soon enough. Keima stops that from happening, though, and inspires her to keep going with her beliefs.
• Passionate Sports Girl: Deconstructed. In her high school years, Jun was very passionate about basketball, but that very passion caused the rest of her team to quit the sport.
• Sensei-chan: She wants to be a perfect teacher with a friendly relationship with her students. However, she has a hard time at it because she can a get too pushy when trying to motivate her students.
• Stepford Smiler: She smiles a lot, but she actually gets depressed really easily.
• Tareme Eyes: Her round eyes go well with her kind and naive personality.
• Teacher/Student Romance: Keima tries desperately to try capturing her in any other way other than this before being stuck with it because the teacher routes in dating sims are always harder and have goal lines far in the future. Obviously, he fails. Really, he's lucky that she was just a student teacher and therefore viewed him as a project instead of labeling him out of bounds as a student.
• Verbal Tic: Noted in-story by Nikaido. She extends her Os. She's unaware of doing it herself.
• Wide-Eyed Idealist: She wants to become a perfect teacher who motivates her students and gets along with everyone. She becomes very disappointed when she realizes her students and fellow teachers don't share her ideals and aren't fond of her enthusiasm.
• You Were Trying Too Hard: She thinks she is trying too hard to push her passion onto others, which causes people to reject her. It's subverted and inverted at the end of the arc, in which Keima explains to her that she surrenders too quickly.

Tsukiyo Kujou

Voiced by: Yuka Iguchi (JP), Caitlynn French (EN)

The only member of the school astronomy club, who spends her time watching the moon with her doll Luna. She cares only for "beautiful" things, and considers things like emotion to be ugly. Like Keima, she holds disdain towards reality, and prefers to live in her own fantasy world (on the moon). Based on her feelings, her Runaway Spirit shrinks her to the size of a doll.

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• Apathetic Student: The only apparent reason why she comes to school is using the roof as her observatory. She's never once shown going to class.
• Bathing Beauty: When shrunk to the size of a doll, she takes the opportunity to take a milk bath and enjoys it very much.
• Berserk Button: In their first meeting, Tsukiyo slaps Keima so hard that she sends him flying, only because he stepped on the carpet that she considers her "private world".
• Broken Bird: Seeing her parents go through a bad divorce made her hate emotions and the world for being so ugly. The main point of her arc is for her to realize that she can find beauty in the real world.
• Clingy Jealous Girl: When she hears that Kanon has confessed to Keima, Tsukiyo does her best to avoid him when he approaches her and refuses to even acknowledge him.
• Club President: She's titled the president of the Astronomy Club, but she's really its only member.
• Defrosting Ice Queen: She's ice-cold when Keima first meets her because expressing emotions doesn't fit into her ideal of flawless beauty. Her conquest arc has her opening up thanks to Keima helping her so much when she's shrunk.
• Dynamic Entry: In one of Keima's Alternate Universe dreams, she appears jumping on-top of him all of a sudden, telling him to come to the rooftop and have tea with her.
• Elegant Gothic Lolita: Some illustrations depict her wearing frilly, doll-like dresses. Her school uniform is also quite frilly compared to the standard, invoking the lolita fashion style.
• Emotion Suppression: She rejects human emotions because being an emotionless doll is better to her. Falling for Keima forces her emotions out.
• Expy: Of Shinku from Rozen Maiden. Like Shinku, Tsukiyo is an aloof, snobbish Tiny Tyrannical Girl who has long, curly blonde hair, wears a frilly dress and likes to drink tea. During her arc, Tsukiyo gets shrunk to the size of a doll and Keima makes her wear a dress nearly identical to Shinku's, making the similarities even more obvious.
• Eye Poke: She uses her tiny fingers to poke Keima's eyes when he mocks her wish of living on the moon.
• Faking Amnesia: The first time she meets Keima post-capture, Tsukiyo pretends she has forgotten about him. She almost manages to trick him into thinking she really has lost her memories of him, but Keima quickly figures out that isn't the case because Tsukiyo is a goddess host.
• Foreshadowing: If you look at the image of Tsukiyo, you can see Luna already standing up and holding onto the sofa. Her omake pages are even clearer.
• Godiva Hair: Her long hair covers her body during her arc's Bathtub Scene.
• Hair of Gold, Heart of Gold: She has golden blonde hair and a feminine and elegant personality. Vulcanus considers her the most beautiful and pure girl she's ever met.
• Hates Their Parent: Her heart's gap started with her contempt towards her "ugly" parents who let their emotions make them fight all the time. When she shrinks and goes missing at school for a day, Tsukiyo refuses to answer her parents' call, as she can't stand to even speak to them.
• Hime Cut: Tsukiyo has blunt bangs, bra strap length sidelocks, and hip length hair. Her hairstyle, her refined behavior, and her mother working as a designer all imply that she's rich.
• I Just Want to Be Beautiful: She acts coldly because she thinks showing emotions is ugly. The Runaway Spirit shrinks her because it's her wish to live beautifully, like an emotionless doll.
• Icy Blue Eyes: Her cold blue eyes match her aloof and distant personality.
• Inconvenient Attraction: Finding herself developing feelings for Keima upsets her greatly because she views love and passion as ugly things.
• Incredible Shrinking Man: Her Runaway Spirit shrinks her to the size of a doll.
• Kid with the Leash: The goddess Vulcanus attacks Keima when she sees he's being unfaithful to Tsukiyo. Vulcanus only agrees to tolerate Keima because Tsukiyo begs her to stop hurting him, but she still gets mad when she finds out Keima is courting all of the goddesses' hosts.
• Lonely Doll Girl: Has a doll named Luna, who she considers her Only Friend.
• Longing for Fictionland: Tsukiyo's greatest wish is living on the moon with only her doll Luna as company. The conflict of her arc is centered around Tsukiyo growing content with living like a pretty doll inside a dollhouse, which pushes Keima into persuading Tsukiyo to try finding beauty in the real world.
• The Napoleon: She's even shorter than Mio and hits Keima right after meeting him because he doesn't share her ideals of beauty.
• No Social Skills: Tsukiyo really doesn't like to interact with people and mostly only talks to her doll Luna or Keima. When she and Shiori meet each other, both girls want to start a conversation, but they're very awkward about it and make clumsy attempts at getting the other to speak first.
• Noblewoman's Laugh: Even though she doesn't like to show emotions, she lets out a condescending laugh at Keima's poor aesthetic sense when he claims the childishly drawn Yokkyun is his ideal of beauty.
• Non-Uniform Uniform: Her uniform's inner shirt is a darker color, her skirt has a dark frill, and she wears a gem around her neck. Since her mother is a fashion designer, she probably made these modifications to Tsukiyo's uniform.
• Odd Friendship: With Shiori. Tsukiyo is an aloof Ojou fascinated with the moon and manages to become really good friends with the quiet Cute Bookworm Shiori.
• Ojou: It's implied that Tsukiyo may have come from a wealthy family, since Elsie mentions that her mother is a designer.
• Older Than She Looks: She looks around twelve, but is actually seventeen.
• Powers via Possession: Because of her Runaway Spirit, she shrinks to the size of a doll.
• Purity Personified: As far as Vulcanus is concerned, Tsukiyo is the most beautiful girl she's ever met, and she must stay uncorrupted at all costs.
• Regal Ringlets: Her long hair curls into ringlets, befitting her refined attitude and implied wealth.
• Screw Destiny: During her reconquest, Keima uses a cheesy pickup line by claiming him meeting Tsukiyo was "destiny". Tsukiyo answers him with a punch to the face because she won't take any crap about destined love like that.
• Sitting on the Roof: She spends most of her time on the school roof, which she calls her observatory, to admire the moon through her telescope.
• Skipping School: She's often absent from class as she prefers to go observe the moon at the school roof.
• Stellar Name: Tsukiyo means "moonlit night". Her doll's name, Luna, translates to moon.
• The Stoic: She tries hard to be stone-faced because of her ideal of beauty, but Keima easily makes her Not So Stoic.
• Sugar-and-Ice Personality: She represses her emotions and avoids socializing to fit the image of a perfectly sophisticated lady. She can smile and be sweet around people she takes a liking to, such as Keima and Shiori.
• Tea Is Classy: As befitting of her elegant behavior, Tsukiyo loves to drink tea.
• Tiny Tyrannical Girl: Only the also short Mio rivals Tsukiyo's domineering attitude.
• Token Mini-Moe: She's the shortest (only 4'8" feet tall) and most childlike of Keima's capture targets and the goddesses hosts, with her appearance being comparable to a doll.
• Toy Disguise: Keima disguises her as a doll so he can carry her to the school roof without the other students realizing Tsukiyo got shrunk.
• Tsundere: Harsh type. Tsukiyo doesn't like to show any emotion other than disdain for anything which she doesn't deem beautiful. Her feelings for Keima make her angry and flustered because she believes that she's becoming an ugly human like her parents. When it comes down to it, she does show affection for him.
• Tsurime Eyes: Her eyes are really sharp, as expected from a cold and arrogant character.
• Unnamed Parent: Only her mother is named.
• Verbal Tic: She often ends her sentences with "-desu ne".
• Woman Scorned: During the Goddesses arc, Tsukiyo is not pleased with Keima trying to regain her affections after he never went to see her again after her conquest and on top of that, he has been seeing other girls behind her back. She does calm down and gives Keima a chance after he makes clear he does want to protect her, even though he can't explain everything to her yet.

Minami Ikoma

Voiced by: Satomi Akesaka (JP)

A middle-schooler and member of the school swim team, although only as the third substitute. She is indecisive about her life, and contemplates quitting the swim team until she meets Keima, whom she erroneously believes to be an older member of the swim team. Her story arc is told primarily through her own point of view rather than Keima's, depicting her growth in confidence as she idolizes Keima as her senpai.

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• Childhood Friends: Her classmates Akko and Saito have been her closest friends since elementary school.
• Inner Monologue: She's the only capture target to have the story told mostly from their point of view.
• Light-Haired Swimmer: Her hair is light brown and unmanageable after being on the swim team for so long.
• Love Epiphany: She realizes she has a crush on Keima after he invites her to go to the Tanabata festival with him.
• Meaningful Name: nami=Wave
• Messy Hair: Her brown hair looks like a "bird's nest" as her Annoying Younger Sibling calls it. She blames it on the chlorine from the pool.
• Passionate Sports Girl: She loves swimming.
• Please, Don't Leave Me: At the end of the Tanabata festival, Keima walks away from her as he tells her there's things she'll have to leave behind and forget about, including him. Minami chases after him and tearfully begs him to not leave her.
• Samaritan Relationship Starter: Invoked. Keima fakes being a member of the swim team and pretends to do really well and looks cool. When he disappears, she builds up a false impression of him as a really cool upperclassman, which balances against his bad reputation and has her develop a crush on him.
• Stalker with a Crush: Keima doesn't really do anything to pursue her during her arc. Instead, the conquest is mostly Minami watching Keima from afar at school and secretly following him around the town.
• Stubborn Hair: She can't straighten her hair no matter how much she combs it.

Tenri Ayukawa

See The World God Only Knows: Protagonists.

Rieko Hinaga

^{Click here to see her true body} 

A ghostly girl manifested by a Runaway Spirit. Rieko herself is an elderly woman, but the spirit appears as a manifestation of her longing for past memories.

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• An Astral Projection, Not a Ghost: Elsie gets scared when she sees a ghostly apparition at the graveyard, but Keima figures out it's the power of the Runaway Spirit that causes Rieko's younger self to manifest outside of her body at night.
• Cute Ghost Girl: Her Astral Projection briefly takes the form of her teenage self, which is way cuter than her child and elderly selves.
• Dual Age Modes: Her Astral Projection can switch between her child and teenage appearances.
• Eyes Always Shut: Her true elderly self keeps her eyes closed in all her appearances.
• Her Heart Will Go On: Her husband and most of her loved ones have passed away. The gap in her heart originated from her loneliness and grief, but Rieko can accept her losses as part of living well into old age and is grateful for all the people who were part of her life. Now, she's happy with just taking care of her granddaughter.
• In-Series Nickname: Her friends called her "Fish Eyes".
• I Was Quite a Looker: Her current appearance is that of a short old lady. Her teenage self is of average height and quite cute.
• Miniature Senior Citizens: Her true elderly body is barely taller than her granddaughter.
• The Noseless: Her child self is drawn without a nose.
• The Not-Love Interest: She's technically one of Keima's capture targets, but he didn't need to make her fall in love with him since her Runaway Spirit gave itself up peacefully. Makes sense since Rieko is an old woman with a granddaughter; it would have been too much for Keima to take a romantic route with someone two generations older than him.
• Open-Minded Parent: Rieko knows her granddaughter is a really weird Creepy Child, but she loves her and lets her act the way she wants because she only wants to see her happy.

Sumire Uemoto

The daughter of a ramen restaurant owner who's eager to take up the family business, but her father disapproves of her desire. Wishing to prove herself to her father, she gets Keima to assist her in creating the perfect ramen recipe.

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• Anime Chinese Girl: While not actually Chinese, she invokes the image by usually wearing a black qipao.
• Big Eater: She's researching different kinds of ramen, but in the process, she's constantly eating ramen and visits multiple ramen restaurants on the same day. In an omake, she begins calculating just how much exercise she'd need to do to burn off all the calories; it's a lot.
• Bubbly Waitress: She works as a waitress at her father's restaurant and attends customers with enthusiasm, to the point her father tells her to dial it down and give people space to enjoy the food.
• Cordon Bleugh Chef: She likes to try out very unique ingredients for ramen, such as coffee, melon, orange, cherries, cola, chocolate, and caramel.
• The Dutiful Daughter: She wants to help her father's ramen business to succeed, but he wants her to abandon the ramen shop to pursue a better life.
• Missing Mom: We never meet her mother. According to Sumire, a lot happened and she ran away.
• Never Gets Fat: Sumire eats several ramen bowls in a single day, but she keeps her slender figure and doesn't even get a Balloon Belly. Although, the gag of her omakes is her concern about all the calories she'll need to burn off to not get fat.
• Sweet Tooth: She likes sweets and her goal is creating a sweet ramen as her speciality.
• Tragic Keepsake: Her qipao is a memento her mother left with her before she ran away.
• Weight Woe: In her omakes, she gets worried about her overweight after eating too much ramen daily and wonders if she can get enough exercise to burn the crazy amount of calories she has consumed.
• "Well Done, Daughter!" Girl: All she wants is for her father to acknowledge her as a ramen chef. He's only denying her because he believes she could have a better life than that.

Nanaka Haibara

A shogi enthusiast who once lost to her classmate Tenri when she was possessed by Diana. She took the loss very hard, and has devoted herself to beating her in a rematch.

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• Anime Hair: She has orange hair that is shaped like a mushroom.
• But Not Too Foreign: Her grandfather from her mother's side was a French soldier.
• Defeat Means Friendship: In a sense. After scoring a victory over Diana she stops both looking down on Tenri and feeling any real sense of rivalry, so they become friends. Apparently Tenri is also really good at shogi.
• Fiery Redhead: She's a redhead who is very passionate and competitive when it comes to shogi.
• In the Blood: She sees her hatred of losing as coming from her father and grandfather.
• Joshikousei: She goes to the same high school as Tenri and wears a traditional Sailor Fuku uniform.
• Meaningful Name: Nanaka means "Seven Lances", referring to a piece in Shogi.
• Playing Drunk: After winning against Diana, Nanaka pretends to get drunk off of ginger ale.
• Prone to Tears: She cries easily when upset. This may be an inherited trait.
• Second Place Is for Losers: Despite being an excellent shogi player, she still can't get over her one loss.
• Serious Business: Shogi isn't a mare game to her and she's aiming to become a pro at it.
• Tarot Motifs: Her card is the Queen and she happens to play shogi.
• A Taste of Defeat: Diana (while possessing Tenri) beat Nanaka in a shogi match, causing the gap in the latter's heart because she had never lost at shogi before. After Keima helps her win in her rematch, Nanaka realizes that it isn't bad to lose once in a while because she got even better at shogi thanks to it.
• Training from Hell: In order to beat Diana at shogi, Nanaka and Keima spend four entire days practicing, without even sleeping.

Yui Goido

^{Click here to see her post-capture} 

Voiced by: Ayahi Takagaki (JP), Krystal LaPorte (EN)

A rich heiress living a suffocating life under pressure from her parents to be the perfect daughter. Her desire to escape her life is finally granted when her Runaway Spirit lets her switch bodies with another person. She later joins as the drummer of Chihiro's band, the 2-B Pencils.

Along side Mio, her younger self appears in the second memory fragment of the Heart of Jupiter arc as one of Urara Shiratori's friends.

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• Be Careful What You Wish For: When it's her turn to watch the mentally seven-year-old Keima, she gives him loads of games to play and even helps him in a "conquest", hoping to influence his future self. In the end, it works all too well. Young Keima does care about him as a friend but because Yui wore her male clothes, young Keima only saw her as an older guy. A cool one who gave him awesome games to play, but still a guy.
• Bifauxnen: After her "Freaky Friday" Flip and subsequent capture, Yui only dresses in male clothing and often gets mistaken for a Long-Haired Pretty Boy because of it, which leads to a few friends teasing her about it. She also gets quite a few new male and female admirers.
• Big Fancy House: Her house and property are very large and only her friend Urara's house is bigger.
• Buxom Beauty Standard: Although it isn't immediately obvious, Yui has one of the biggest bust sizes out of Keima's capture targets. Mars considers this as one of Yui's attractive features and attempts to use it to appeal to Keima.
• Bystander Syndrome: Yui has no idea what Mars is talking about when the goddess wakes up, and would much rather focus on her date with Keima.
• Childhood Friends: She has been friends with Mio and Urara since childhood.
• Color Failure: After spending a whole chapter trying to imprint a good impression on a younger Keima (long story) so that he'll remember her as he grows up, she finally succeeds... and gets a friendly "Thanks, bro" for her trouble. She gets a nice whited out reaction with it.
• Covert Pervert: She wants Keima to wear a dress while dating her, which she excuses as to not be Mistaken for Gay. She's very happy when he finally goes through with it.
• Crash-Into Hello: She meets Keima when she tripped on the school stairs and fell on him.
• Cute Clumsy Girl: In her initial appearances, Yui steps on her kimono's hem and trips twice.
• Declaration of Protection: At the end of her capture, she promises Keima to protect him, even at the cost of her own life.
• Even the Girls Want Her: Post-capture Yui seems to be a lot more popular than she was pre-capture. Including quite a few middle school girls, apparently.
• Expository Hairstyle Change: Before her capture, she lets her hair flow freely down her back and wears a ribbon. After her capture, she starts wearing her hair in a Tomboyish Ponytail.
• Fangirl: She's heavily implied to be one of the Otokonoko Genre, wanting Keima to crossdress.
• Fantastically Indifferent: The goddess Mars eventually manifests in Yui's reflection and tells her about the existence of demons and heavenly beings. Yui is quite indifferent to all this since she has all her attention on courting Keima.
• Forgotten First Meeting: Chronologically, she first met Keima ten years ago when she was playing at Urara's house. However, Keima convinced them that he was an alien so they wouldn't recognize him in the future.
• Formal Characters Use Keigo: When she's first introduced, Yui's Japanese is more polite and formal than most other characters because her family's rich status and traditional customs caused her mother to try and mould her into becoming a Yamato Nadeshiko. After spending some time in Keima's body, however, Yui ends up picking up masculine speech patterns and drops the keigo altogether to signify her newfound freedom. She keeps talking like a boy, even after she returns to her own body, out of habit.
• "Freaky Friday" Flip: Switched her body with Keima's during her capture.
• Hates Wearing Dresses: Her mother forced her to wear a kimono, but Yui hated it because she found it too restrictive and caused her to trip often. After her "Freaky Friday" Flip with Keima, Yui only feels comfortable wearing pants.
• Hidden Buxom: Her clothing de-emphasizes it, but she's actually rather well-endowed.
• I Just Want to Be Free: The gap in her heart originated from her longing for a lifestyle free from her mother's oppressive rules and expectations.
• I Want My Beloved to Be Fashionable: Played for Laughs. Yui thinks Keima looks adorable when he wears cute girls' clothes. When she goes on a date with him at the amusement park, she makes him wear a very frilly dress that resembles a French Maid Outfit.
• Improbable Weapon User: She one-shot a hulking bodyguard with a drumming stick.
• Indifferent Beauty: Post capture, she's suddenly even more popular and gets confessions regularly. However, all Yui cares about is playing with the band and trying to get close to Keima. She gloomily notes that the guy she likes is rather cold and distant.
• Kimono Is Traditional: Before her capture, Yui wears a traditional kimono as part of the training her mother was putting her through to turn her into a Yamato Nadeshiko.
• Knight in Shining Armor: Yui and Mars play this to Keima's Distressed Dude in the horror house.
• Laser-Guided Amnesia: Just like everyone else. However, she was slightly different in that she had a goddess who hadn't woken up yet. Keima decided to test her by simultaneously building love points and mimicking events from Yui's capture. It worked.
• Locked Away in a Monastery: In FLAG 253, her mother tries to send her to a nunnery after the incident when it was her turn to watch over Keima.
• Masculine Girl, Feminine Boy: After her capture, Yui has become a tomboyish "aggressive heroine" and Keima becomes effeminate when she makes advances on him. She even wants him to wear girl's clothes when he goes out with her (because otherwise they could be mistaken for a gay couple).
• Meet Cute: Yui's first encounter with Keima has her tripping down the stairs and falling on him by accident. Nothing would have come of it if Yui hadn't had a Runaway Spirit, but she did, so it was then invoked by Keima setting another up.
• Mistaken for Gay:
  • She passionately confessed to Keima in public, and most people think she's a guy. Do the math. She was acting the Seme and Keima was the Uke. She later intends to correct this trope by trying to get Keima to dress as a girl.
  • During Mars' initial appearances, she mistook Keima for a girl since he was crossdressing at the time...and was completely supportive of their relationship. Though she also mistook Yui for a guy, she still approved in-between being told Yui is a girl and Keima is a guy, in that order.
• Nice Girl: Keima has issues with how proactive she is, but she's really one of the nicest girls in the cast and one of the few who never abuses him.
• No Sense of Personal Space: Yui seems to forget about boundaries of personal space around Keima, often trying to get close to him and show him physical affection, much to his chagrin.
• Ojou: She's a daughter of the oldest and most traditional of Maijima's prominent families.
• Player Versus Player: Keima has particular difficulty dealing with Yui on his own terms, because her Tomboy nature has her acting like the protagonist of a dating-sim as well. Whenever he makes progress with her, it's by accepting the role reversal and letting her capture him.
• Powers via Possession: The Runaway Spirit inside her has its powers tapped in order for Yui to be able to live a freer life. She switches bodies with someone whose spirit and position she admires: Keima.
• Royal Rapier: Yui uses a prop one during her date with Keima, but Mars wields it expertly against the "evil agent of Vintage".
• Running Gag: Post-capture, Yui repeatedly gets mistaken for a boy because of her new crossdressing habit. Even Mars and a seven year old Keima do it!
• Shrinking Violet: She was quite shy and nervous when she was seven.
• Significant Wardrobe Shift: In her introduction, Yui wears a flower-patterned kimono to fit the Yamato Nadeshiko image that her mother forced on her. She switches over to suits post-capture since she's now openly rebelling against her mother.
• Single-Target Sexuality: Post-capture Yui falls back in love with Keima, and wants only him by any means necessary. She even seems willing to accept him pursuing other girls and let his fake relationship with Kanon slide as long as she can have him too.
• Spoiled Sweet: She never acts snobby, and uses the family's wealth to buy equipment for the girls' band.
• Stalker with a Crush: Post-capture Yui relentlessly tails Keima as he tries to recapture the other girls, becoming a major obstacle for finding the goddesses. Keima thinks she's acting like the protagonist of a dating sim, and that's his job.
• Tareme Eyes: She has round eyes, which fit her initial Yamato Nadeshiko portrayal. Later she gains a more masculine and aggressive personality, but her still serve to contrast Mars' Tsurime Eyes.
• Tarot Motifs: Yui is the king, which only makes even more sense post capture.
• Thinks Like a Romance Novel: During her recapture arc, she tends to act as if she was trying to "conquer" Keima. Quite evident also during their theme park date, when she was thinking more of her date instead of Mars' sudden appearance.
• Tomboyish Ponytail: After her capture, she starts keeping her hair in a ponytail to show her new confident and masculine attitude.
• Tomboyish Voice: The anime gives Yui a low voice to fit with her Bifauxnen character.
• Tomboyness Upgrade: Yui is introduced as a demure and feminine Ojou. After her capture, the side effects of having switched bodies with Keima cause her to become a very assertive Bifauxnen.
• Tomboy with a Girly Streak: Whenever Keima gets to thinking she's really boyish during her recapture, she displays some feminine traits such as blushing at his charming moments, liking romantic stuff, taking Keima for sweets or getting scared at a horror house.
• Unrequited Love Lasts Forever: At the end of the manga, Yui is the only girl who has no intentions of giving up on making Keima her husband after he confesses his feelings for Chihiro.
• "Which Restroom?" Dilemma: As much as she enjoys crossdressing, Yui does get concerned that people won't let her go to the girls' restroom while dressed like a boy.
• Wholesome Crossdresser: Post-capture Yui dresses like a boy, but after a certain point she starts getting weirded out by her own behavior and finds some middle ground.
• Wife Husbandry: She tries to take advantage of the fact that Keima's past and present minds have been swapped by befriending his younger self so that she can plant affection for herself in Keima's subconsciousness by setting up a Childhood Marriage Promise. While she is successful in winning Keima's admiration, her Zany Scheme backfires overall because he mistakes her for a man.
• Yamato Nadeshiko: Subverted. Yui's mother raised her to be an ideal Japanese lady by making her wear a kimono and training her in all sorts of traditional Japanese arts, but Yui felt trapped by those customs. Post-capture, she breaks free by dressing in boys' clothes and taking on a masculine personality.

Hinoki Kasuga

The elder sister of Kusunoki Kasuga. An eccentric fashion designer, actress, and artist who always carries around a megaphone. Came back to Maijima City after 5 years.

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• Age-Gap Romance: Even though she's only three years older than 17-year-old Keima, their age gap presents a big wall for Keima to overcome as he attempts to make her fall in love with him during her arc.
• Annoying Younger Sibling: Inverted. She tends to do things to tease and embarrass her younger sister, like revealing to all students in the dojo that Kusunoki used to wet the bed until she started elementary school.
• Attack of the 50-Foot Whatever: Her Runaway Spirit causes her body to seem to grow in size, but nobody seems to notice.
• Buxom Beauty Standard: She has the biggest bosom out of Keima's capture targets. The men of the dojo find her hot mainly because of her impressive bust size.
• Cool Big Sis: She enjoys being Kusonoki's teasing big sister, though it turns out she's feeling crushed by Kusonoki's expectations.
• Eccentric Fashion Designer: She shows off her skill as a fashion designer when she takes away Elsie's magic hagoromo and uses it to make a dress with a Navel-Deep Neckline to entice Keima.
• Family Theme Naming: Like her sister Kusunoki, Hinoki is named after a tree. "Hinoki" is the word for the Japanese cypress, while "Kusunoki" means camphor laurel.
• Forceful Kiss: Before heading off to America after the spirit was removed, she doesn't just kiss, she makes out with Keima before driving off, much to the horror of everyone, including Keima himself. She would have gone even further if Kusunoki hadn't megaton-punched Keima mid-smooch, to Keima's own relief, being like he is.
• The Gadfly: Enjoys teasing Kusunoki, as shown in her after chapters.
• Giant Woman: Her Runaway Spirit makes her grow to the size of a building.
• Glasses Pull: She wore shades during the early stages of her arc, so she got to do this a few times.
• Incredibly Lame Pun: Her dream is to be "bigger" than a dojo leader.
• Inferiority Superiority Complex: At first glance, Hinoki is a dominant and self-confident young woman, so much so that Keima initially doubts she would have any insecurity that would cause a gap in her heart. Then he figures out that Hinoki has constantly pushed herself to be an outstanding older sister for Kusunoki, but now she sees her sister is just as if not more admirable and capable than her, which caused Hinoki's self-esteem to take a serious hit.
• Large Ham: She has a larger than life personality and lifestyle.
• Naked Freak-Out: Her Runaway Spirit gets her stuck in her giant form while she's taking a bath, leaving her naked outside the dojo and unable to return to her normal size. Fortunately, only Keima and Elsie can see her giant form and give her a dress.
• Navel-Deep Neckline: She uses Elsie's hagoromo to make a dress with a plunging neckline that displays her cleavage down to her midsection.
• No Indoor Voice: Exaggerated. She carries around a megaphone because yelling normally isn't enough to make her presence the center of attention.
• Nonconformist Dyed Hair: Flashbacks show her natural hair color is darker and closer to Kusunoki's. Bleaching her hair was likely one of the many things she did to rebel against her family and make an identity for herself in USA.
• The Runaway: She ran away when Kusunoki graduated from middle school, and now lives independently and successfully in the USA.
• Sexy Coat Flashing: One point during her arc, she opens her coat to show off to Keima and her sister the new dress with Navel-Deep Neckline she made with Elsie's hagoromo.
• Shipper on Deck: Her omake is basically her teasing Kusunoki about Keima and trying to hook her up with him. At least part of it is probably teasing though.
• Sibling Yin-Yang: With Kusunoki. Hinoki is the hammy and eccentric older sister to Kusunoki's cool and stern younger sister.
• "Well Done, Dad!" Guy: Big sister variation. Hinoki has always wanted to be the person who her younger sister respects and admires the most. When she returns home after years, she realizes Kusunoki has become a respected Heir to the Dojo and even surpassed her in martial arts, causing Hinoki to grow insecure and frustrated as she thinks she's losing Kusunoki's respect. At the end of her arc, Kusunoki frees Hinoki of her burden by telling her that she doesn't need to be the coolest and strongest because she'll always love her sister no matter what, which drives the Runaway Spirit out.

Akari Kurakawa (Rimyuel)

Voiced by: Ai Shimizu (JP), Tiffany Terrell (EN)

Head of the Biology Club. Older than Keima, but smaller. Has a frail appearance. Wants to create a "Perfect Human" (using a robot). In truth, she was acting as bait to draw out an enemy target, but the one who responded was Keima. Though he concludes that it was a failed capture, he actually has more success than he assumed: He caught her interest enough for her to actually remember his name. Elsie failed to meet her throughout the entire capture operation.

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• Absent-Minded Professor: Since she focuses completely on her experiments, she appears to have trouble remembering people, since she forgets about Keima at least twice.
• Brainy Brunette: She's a member of the Biology Club, with the goal of creating an Artificial Human, and has dark purple hair.
• Button Mashing: Kissing Keima repeatedly made him think that she was treating a kiss like pressing a button.
• The Cavalry: Shows up with an army of gun and spear wielding Runaway Spirit Squad loyalists to save Keima from Vintage's army.
• Celibate Eccentric Genius: No matter what Keima tried, he couldn't spark any romantic attraction in Akari. She even kisses him repeatedly like it's nothing. Keima then realized that he could never fill her "heart's gap" with love because all Akari cares about is creating a perfect Artificial Human.
• Compressed Hair: That hat of hers holds more hair than you think.
• Emotionless Girl: Like Tsukiyo above, she has disdain for people ruled by emotion, which is why she works so hard at creating an Artificial Human.
• Foil: To Keima. As stated in the author's notes, Keima looks for perfection in the game world, while Akari wants to create perfection in the real world. In the end, Keima convinces her that imperfection is needed in the real world for people to create bonds.
• Gambit Roulette: Has something to do with the contrived coincidences that have revolved around Keima. The events she has arranged are sophisticated and long term enough that one would need the power to predict the future to arrange all that she has.
• Girlish Pigtails: Under her cap, she has pigtails that complement her childlike appearance.
• Hiding Behind Your Bangs: Her hair often covers half her face. Out of Keima's capture targets, Akari is the most closed off and antisocial, as she has no interest in anything but her own research to create a "perfect human".
• Huge Guy, Tiny Girl: She's about four and a half feet tall, putting her at well over a foot shorter than Keima.
• In Mysterious Ways: Instead of fighting against Vintage directly, she appears to be working with Nikaido to subtly manipulate events behind the scenes towards some desired outcome, creating a large number of contrived coincidences on Keima's behalf. For obvious reasons, Haqua has trouble understanding Keima when he says the planner would have to have been incompetent to allow a minor potential flaw.
• Labcoat of Science and Medicine: She wears a labcoat because she's a member of the Biology Club. It reeks of oil.
• Mad Scientist: Creating an Artificial Human is her goal and she's quite obsessed with it.
• Meaningful Name: Her name means "Light."
• Older Than She Looks: She's supposed to be eighteen years old, but looks like a child.
• Onee-sama: Her biological father ran an orphanage, so she is this to the children he looked after...all five hundred of them. Including Elsie.
• The Pig-Pen: Her defining trait is that she reeks of oil. Her after chapter is mostly focused on this rather than any actual work she does. Apparently, she's entirely unaware that she reeks.
• Red Herring: She never had a spirit in the first place. In fact she was bait for something. Either a goddess or the devils that want old hell back, we can assume.
• Sinister Scythe: Near identical to Haqua's Scythe of Testament, though a lot more battle worn. Presumably awarded to her for being the top of her class.
• Smart People Build Robots: She made a small box robot.
• Spell My Name With An S: Is it "Rimyuel" or is it "Lumière," French for light? Probably the latter, considering Akari is Japanese for light, but there's been no official confirmation.
• What Is This Thing You Call "Love"?: Keima tries to invoke this early in the arc. It doesn't work, but it does win her interest and approval, which is apparently very rare.

Past Memory Capture Targets

Dokurou

A mysterious girl that Keima needs to conquer during the first memory fragment of the Heart of Jupiter arc.

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• Action Girl: One of the girls who fought in the series.
• Alternate Self: She is actually Dokurou Skull's "other self" created by Dokuro herself to be The Chooser of the One.
• Artificial Human: She is actually the "watchman" created by Dokuro Skull in order to be The Chooser of the One.
• Badass Adorable: She may look like an average teenage girl, but don't be fooled, she's very strong. See Curb-Stomp Battle below.
• Big Brother Worship: She adores her "onii-chan" Keima.
• Big Little Sister: She calls Keima "onii-chan" and his mother even comments how he acts as her big brother, even though he's 7 years old at the moment.
• Brought Down to Badass: When the time-travel arc reaches its conclusion it's revealed that Dokuro gave up most of her power to become a human and took on the alias Yuri Nikaidō.
• The Chooser of the One: Dokurou Skull needed to find a way to save New Hell. The odds were very bad, so she set-up events so that out of all the possible futures, ones where the world was saved would send back a messenger to help her make that particular future come true by creating a Stable Time Loop. Just in case the messenger turned out to be evil, Watchman!Dokurou was created to judge the messenger's trustworthiness. She ultimately chose Keima to be the one to save New Hell.
• Curb-Stomp Battle: Five Vintage agents. One girl who'd just had her chest crushed. End result: five dead/incapacitated Vintage agents, at least two of whom had had their heads messily destroyed.
• Cute Bruiser: Dokurou Skull has described her as a "cute and clever devil", she's a fierce combatant, and has also said that she has the power to end the entire upcoming war.
• Dark and Troubled Past: There's something painful buried in her mind, which surfaces under certain circumstances.
• Declaration of Protection: When she and Keima have to part ways, she promises to always be near her onii-chan in order to protect him. She upheld her promise flawlessly for ten years.
• Defrosting Ice Queen: She is introduced as completely emotionless and suicidal. After Keima establishes a connection with her, she becomes more expressive.
• Dull Eyes of Unhappiness: Lampshaded when Keima notes that her empty eyes are those of someone in extreme despair.
• Emotionless Girl: Her earlier appearances; she gets more upbeat as Keima goes through the arc.
• Extreme Doormat: When Keima first manages to establish a connection with her, she goes along with whatever he says. She's aware and responsive, but that's about it.
• Fountain of Youth: Starts regressing to infancy whenever her despair intensifies. Going all the way back triggers a Reset Button. Keima can prevent this by kissing her midway through her regression, which will restore her to her normal age.
• Girl of My Dreams: Keima first sees her in his "alternate worlds" dreams.
• I'm Melting!: In a Bad Ending of the Heart of Jupiter arc, she grasps the body parts of several Vintage agents and starts squeezing. The result isn't crushed; it's liquefied.
• In a Single Bound: How she gets around when there are obstacles in the way.
• Innocent Fanservice Girl: If Keima doesn't tell her to dress herself fully, she doesn't.
• Interrupted Suicide: Keima's first step during her conquest is stopping her from committing suicide.
• Laser-Guided Amnesia: At the outset, she doesn't seem to remember who she is, but starts regaining her memories as time passes.
• Lightning Bruiser: Her superhuman strength, speed and toughness make her an absolute terror in a fight.
• Like Brother and Sister: With Keima.
• Mystical Waif: She's very mysterious and assuring her survival is one of Keima's goals during the time travel arc. She turns out to be Dokurou Skull's "other self" and it's implied that she possesses incredible power. Until she begins opening up to Keima, she acts very distant.
• Nigh-Invulnerability: New devils in general seem to be a lot tougher than humans, but she manages to get up and walk away after plunging from the top of a mast, and again after being punched against a cave wall hard enough that it cracks the wall and leaves her bleeding from the chest.
• No Social Skills: Keima notes that she doesn't know how to eat a meal or use the toilet.
• Really Was Born Yesterday: There's a good reason for her to basically act like a newborn, as noted by Keima. She was created by Dokurou Skull not long ago.
• Rei Ayanami Expy: She resembles the character archetype in many ways. She's a mysterious, strange girl with bobbed hair and purple eyes. She's introduced as emotionless and empty, but she becomes more emotive as she bonds with the main character. She doesn't seem to have a real grasp of social conventions, acting as if she's new to the world. She also turns out to be of non-human origin, being some sort of Artificial Human duplicate of Dokurou Skull.
• Ripple-Effect-Proof Memory: She is able to retain her memories after pushing the Reset Button thanks to her sphere regaining power.
• Sailor Fuku: Her outfit.
• Spell My Name With An S: There's a small debate as to the spelling of her name: whether her name has a "u" on its end or not.
• Story-Breaker Power:
  • According to Dokurou Skull, the enemy is far too powerful to defeat, all the protagonists can do is flee, and if they give in and try to fight them anyway, it will seal the world's doom. In order to save the world, they need to reach this Dokurou. She has the power to single handedly resolve the entire conflict in New Hell.
  • In the Heart of Jupiter arc, she is strong enough to completely Curb Stomp a band of Vintage agents, and Dokurou Skull says that her power continues to grow. Keima finds himself wondering if she might be Omnipotent.
• Super-Speed: She is fast enough to Flash Step and dodge a bullet.
• Super-Strength: At the very least, she is capable of carrying a grown man bigger than she is. Given her abilities in combat, she is almost certainly a case of this.
• Technicolor Eyes: The coloured pages depict her eyes as being purple, which isn't unusual, given that she's a New Devil.
• Two Aliases, One Character: Dokuro is revealed to be the younger self of Yuri Nikaidō, Keima's teacher.
• Your Head Asplode: In a particularly gruesome Bad Ending in the Heart of Jupiter arc, she demonstrates the ability to make her enemies' heads explode after squeezing them.

Urara Shiratori

A young girl Keima meets in the second memory fragment of the Heart of Jupiter arc. She is descended from one of the founders of the present Maijima High School.

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• Beneath the Mask: She tries to act like an adult at school, but acts like a regular child when she is outside.
• Big Fancy House: Her mansion makes Yui's large Japanese-style house look small.
• Bratty Half-Pint: Attempting to act older then her age has her acting like she's above everyone else.
• Childhood Friends: She's friends with Mio and Yui when they're in elementary school. It's unknown whether they're still in contact in the present, though.
• Corruption of a Minor: Grandfather's scary item that she warns Keima of ends up being a porn magazine. In Flag 207, she shows interest in said magazine's... content. She tries to get Keima to play doctor after that.
• Cosmetic Catastrophe: When she tries to put some make up for the first time in her grown up body, the result isn't very flattering. Her second attempt is much better.
• Crocodile Tears: Implied to have pulled off this trope many times off panel after Yanagi witnesses her fake tears.
• Due to the Dead: Every day, she goes to her parents' graves to wash them, give them flowers, and pray to them.
• Lonely Rich Kid: With the death of her parents, her grandfather doesn't have much time for her and few servants pay her much mind anymore. She also rarely sees her friends Mio and Yui. She does however still have Yanagi and her friends at school. She eventually realizes that she wasn't feeling sorry for herself, but for her grandfather.
• Magic Pants: Her clothes stay intact after her Overnight Age-Up.
• Ojou: She is a child of one of the respected families of Maijima.
• Overnight Age-Up: She gets turned into an adult in the second timeline involving her, interestingly avoiding her behavior in the original timeline.
• Raised by Grandparents: Her grandfather has taken care of her since her parents passed away.
• Parasol of Prettiness: She carries a parasol during third period pool time, in one of her attempts to seem a grown-up lady.
• Third-Person Person: She often says her name when she talks about herself.
• Tragic Keepsake: Her mother's old cosmetics box.
• Wingding Eyes: Reaction to the contents of a porn magazine she reads with Keima.
• You Are Not Alone: The gap in her heart came from her seeing her grandfather lonely and her pain at not being able to help him. She believed if she grew up, she could help him and he wouldn't be lonely anymore.

Kaori Yuuzaki

A 6th grade student of Maijima East Elementary School who Keima meets during the third memory fragment of the Heart of Jupiter arc. Of the school's female ranking system, she is ranked number one overall.

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• Academic Alpha Bitch: She portrays herself as a good student, always studying and always carrying a book. Her studiousness supposedly makes her the number one ranked student in terms of popularity, and she uses her position of control to tell other girls what to do. She herself set up this position and persona with the help of a Magitek device from Hell. At least a few of the girls she invites to her study groups are held in stasis and offered to Vintage.
• Berserk Button: She doesn't respond well to Keima implying he's equal to or greater than her.
• Bitch in Sheep's Clothing: Her niceness is an act, as she is the one who made the ranking system with help from devils in order to get human sacrifices for them.
• Breaking Speech: Kaori's most successful attempt against Keima was pointing out how they're alike. Ironically enough, it worked because she honestly meant it as a compliment.
• Conveniently an Orphan: She doesn't have any parents, but she is actually glad of this fact, because it means she doesn't get treated like a child.
• Creepy Child: She's supposedly a 6th grader, but she certainly doesn't act like one. Especially given her attitude towards everyone else, the sheer scale of her ambitions, and her way of verifying Keima's actual gender when he is disguised as a girl.
• Crocodile Tears: She uses these when lying to Tenri that she loves Keima, but is sad because Keima already loves Tenri.
• Crotch-Grab Sex Check: Checks Keima (dressed as a girl at the time) by putting her leg on his crotch.
• Deal with the Devil: Her deal was that in exchange for helping Vintage get human sacrifices, she can do whatever she wants to Maijima after they Take Over the World.
• Deliberately Distressed Damsel: She plays this role in an attempt to manipulate Keima.
• Empty Eyes: When she expresses her true intentions, she opens her eyes slightly, leaving half closed eyelids and no light reflection.
• Evil Counterpart: Much like Keima, she is a scheming Manipulative Bitch using the powers of her demonic benefactors to further their aims. This similarity is the main reason Kaori takes such a strong interest in Keima. She even shares his hatred of the real world, instead yearning for her "ideal". Unlike Keima however, she works for evil demons, doesn't have her pawns' best interests in mind, and desires to impose her own ideal onto the real world at the expense of everyone else. Keima finds all of the ways in which she is similar to be highly distressing.
• Eyes Always Shut: She is mostly seen with her eyes closed. When she speaks to Keima, she slightly opens them once or twice.
• It's All About Me: In her ideal world, she'll have all the possessions she wants, the traffic lights she sees will always be green, and the people she hates will not exist. She doesn't have any moral concerns about sacrificing other children to evil demons to achieve her goals. She says that Keima is foolish for wanting to help other people, because they are nothing but obstacles to their own happiness.
• Laser-Guided Karma: Vintage wanted ambitious young girls to be fitted with special collars to mark them as sacrifices to resurrect the ghosts of ancient devils. Kaori was all too excited to help Vintage place them on other people, but is outraged when she is subjected to the same fate thanks to her own ambition.
• Manipulative Bitch: She uses and manipulates people towards her own ends.
• Narcissist: She views most people as fools, easily manipulated and nothing more than trash, which is why she is willing to sell out humanity to Vintage. Keima is one of the few people that has earned her respect, since he is also a Manipulative Bastard like her. According to Keima, the thing she values most is her pride in herself.
• The Nose Knows: Has an incredible sense of smell. This was what made her suspicious of Keima's actual gender. She also uses it to track an invisible Tenri like a bloodhound after marking her with a perfume too subtle for most people to notice.
• Not So Stoic: When her pride is wounded enough, she becomes violent and gives a Death Glare.
• Out-Gambitted: Even after Vintage betrayed and marked her as a sacrifice, she still had a hidden advantage that would allow her to escape in the form of a control device. She proceeded to play the role of a Damsel in Distress in an attempt to manipulate Keima. But Keima realized that she was too calm and called her bluff, forcing her to use her control device. Keima has Dokuro swipe it before she has a chance.
• Perpetual Smiler: She always has a smile on her face. It quickly becomes creepy, especially when you realize her malevolent intentions.
• Precision F-Strike: Tends to lash out a word or two when she is really pissed. Something you would not expect from a sixth-grader.
• Rewarded as a Traitor Deserves: She became the last sacrifice needed for Vintage's plan. Keima saw this coming a mile away.
• Smug Smiler: She occasionally shows these to Keima when expressing her true intentions.
• The Stoic: She is constantly smiling and rarely shows strong emotions. During a private meeting with Keima, she appears to boil over with rage... but then as soon as she's out of earshot she says she was faking it. Subsequent outbursts weren't much of a lie though.
• Transhuman Treachery: She sees most fellow humans as trash. She made a Deal with the Devil, promising her benefactors human sacrifices and gaining access to their magic in the process.
• Villainesses Want Heroes: Kaori honestly appreciates Keima's Magnificent Bastard traits and wants him to join her but she thinks he's wasting them once she realizes he's using them to help other people.
• Villainous Crush: She becomes infatuated with Keima due to feeling they're similar, but she's possessive, manipulative and cruel with more than a few hints of Yandere. As Keima noted before, when the girl is after you in galge, it's a poison flag and should be avoided. Dokurou observed that Kaori was most likely serious about gaining Keima's friendship, noticing that objectively she didn't have anything else to win with her last gambit once Vintage betrayed her.
• We Can Rule Together: Asked Keima to join her, but is of course refused. Feeling that No Challenge Equals No Satisfaction, she becomes all the more determined to make Keima hers, which is exactly as Keima plans, since he needs to win her respect in order to conquer her. Later, she offers yet again, sharing her desire to create her "ideal world" with him, but Keima tells her that she's a moron, just like himself.
• Younger Than They Look: Thanks to having her puberty early.

Novel Only Characters

Tooru Amami

A girl that rescues Keima from a building while wearing an angel cosplay.

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• Buxom Beauty Standard: Her ample bosom is one of the reasons why she attracts a lot of male attention in public.
• Cloudcuckoolander: Her behavior is rather irrational so far as Keima is concerned, making it difficult to get a real grasp on her personality. Keima thinks of her as a daydreamer type. But she isn't really.
• The Cloudcuckoolander Was Right: She calls herself and angel and hearing Keima is a "god", she says Elsie must be a devil. While it was just part of her "daydreamer" act, but she was right on the money.
• Cosplay Otaku Girl: She likes to dress up in strange costumes and make up funny stories as a way of coping with stress at home.
• Coy, Girlish Flirt Pose: When interacting with Keima, she tends to hold her arms behind her back and slightly lean forward.
• Escapism: She does the cosplay act to escape stress at home.
• Hair of Gold, Heart of Gold: She has long golden hair and Keima initially makes her for an angel when she saves him from a fire.
• Head-Turning Beauty: Her good looks and curvy figure attract the attention of men as she walks down the street.
• Iconic Item: She always wears a necklace with a cross.
• Lonely Rich Kid: Her parents are rich, but very strict and don't allow her to do anything that might distract her from her training to become a "refined lady". Tooru feels lonely from not having a social life because of it.
• Obfuscating Insanity: Tooru acts like an eccentric and erratic person with dialogues that Keima can't make sense of at all, but Keima realizes she's a lot more observant and intuitive than a typical "daydreamer" should be. This is because the personality she shows to Keima is an act.
• Ojou: She is from a rich family.
• Stepford Smiler: She puts on a cheerful and outgoing facade to cope with a stressful and restrictive lifestyle at home.

Asami Yoshino

A quiet, ordinary girl from Keima's class, she interacts little with others.

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• Canon Immigrant: Asami was originally created for the first light novel, but she appears in the manga and anime.
• Energetic and Soft-Spoken Duo: Asami talks quietly and mostly keeps to herself, as opposed to her more talkative and energetic sister Ikumi.
• The Generic Girl: Subverted. Keima's first impression of her is a girl who is ordinary in every way; moderately attractive, doesn't stand out much and overall rather plain. It turns out to be a deliberate act on her part. Asami doesn't know how to interact with people, so she puts on an "ordinary" mask to not act in a way that might upset anyone.
• Hates Being Alone: Despite her social anxiety, Asami is afraid of being left all alone and tries forcing herself to be more sociable because she fears her sister might leave her.
• No Social Skills: She gets anxious during social activities and has a hard time just holding a conversation. The gap in her heart originates from her desire to be more sociable like her twin sister.
• Polar Opposite Twins: Asami is a reserved introvert. On the other hand, her twin sister Ikumi is a cheerful extrovert, the polar opposite of her.
• The Quiet One: Not as much as Shiori, but Asami also has the problem of not knowing the right words to say to others, so she avoids saying much and keeps her answers as simple as possible.
• Shrinking Violet: At school, her behavior and attitude are rather muted due to difficulty in interacting with large groups of people.
• Split-Personality Switch Trigger: Whenever Keima sees her wearing casual clothes, she's a lot more cheerful and talkative in contrast to her meek and reserved self from school. Keima deduces Asami has a dual personality, with the change being triggered when she changes out of her school uniform. Subverted when it turns out Asami doesn't have another personality and Keima had been seeing Asami's twin sister.
• Theme Twin Naming: Asami has a twin sister named Ikumi.
• Twin Switch: Asami's sister Ikumi grows curious about this Katsuragi guy that her older twin sister keeps talking about, so she pretends to be Asami. Keima figures it out without even knowing Asami has a sister.

Shino Akuragawa

A miko from from Toyoboshi Shrine on Mt. Uryu. She arrives at the Katsuragi household to protect Keima and Elsie from the evil spirit that came out of the game "Favor of the Western Lantern".

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• Cute Clumsy Girl: She has a habit of tripping and dropping things. Funnily enough, her clumsiness makes her quite popular with the customers of the café Grandpa.
• Declaration of Protection: She promises to Elsie that she'll protect Keima from the evil spirit that's haunting him, even if she has to risk her life for it.
• Friend to All Children: She likes children. Too bad she sometimes scares them.
• Miko: She's a miko from Toyoboshi Shrine on Mt. Uryu. As such, Shino has great aptitude for exorcisms.
• Raven Hair, Ivory Skin: She's described as a voluptuous beauty with dark purple hair and white skin.

Aoba Fuse

A girl who has no interests.

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• Broken Ace: Being a genius and ridiculously fast learner actually caused her gap due to not having anything to challenge her.
• Gamer Chick: In order to give her a challenge, Keima "coaches" her some training to galges.
• Instant Expert: Even if it was a sport she got involved with for the first time, she can instantly grasp the knack of it.
• Red Baron: Post capture she is known to the game community as "Maihime."
• The Stoic: Before the capture, she was very bored and unemotive.

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