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Anime and Manga
- Ai Yori Aoshi: Aoi is a Yamato Nadeshiko brought up in the traditional way, and wears the kimono in her everyday life. Her family owns the famous Sakuraba department stores, so she is advertising her family's product as well as demonstrating her good upbringing.
- In Azumanga Daioh, of the six students and two teachers, only Sakaki and eleven-year-old Chiyo knew how to put on a kimono, and had to teach the rest. Kagura's parents bought her one for the occasion.
- In Hidamari Sketch, not only does Hiro lend Miyako her old yukata, but it's mentioned that Sae put hers on like a guy at first.
- In Strawberry Marshmallow, it's discovered that Ana doesn't have a yukata, so she temporarily "borrow" one off of Miu. As in, Miu had been wearing it when she borrowed it. Then Chika remembers Nobue's old one, which Miu ends up wearing to the matsuri.
- In Lucky Star, the girls talk about the tying of the obi. Kagami's assumption was that Miyuki had tied it herself, but instead, the person at the store tied it. Konata's obi was tied by her father, a fact which disturbs Tsukasa.
- Saotome Nodoka in Ranma ˝ almost always wears a kimono, and is a walking parody of the Yamato Nadeshiko archetype.
- Kyouko from Maison Ikkoku: wedding kimono.◊
- Ichiki from Nabari no Ou is always seen wearing a traditional kimono.
- Japan of Axis Powers Hetalia, fittingly, is often seen wearing a yukata and once cleans his house while wearing traditionally female kimono and apron wear. Needless to say, fans love to break out the Kimono Fanservice for him in fanworks.
- Kohaku from Tsukihime is a Meido who wears a kimono with an apron.
- Ryougi Shiki from Kara no Kyoukai wears nothing but kimono, except for a red leather jacket over it.
- Kaibara of Oishinbo is a renowned artist who practices several traditional artforms, as well as a hard-line traditionalist in other areas and almost always wears a kimono. Older characters also frequently wear kimonos.
- In Niji No Nataasha, Natasha's rival is Umeko, a very traditionally brought up high class girl, and you guessed it, she always wears splendid kimono. Her mother, practically a queen at home, never needs to lift a finger to get everything done (they have many servants), and she wears kimono + uchikake.
- Lupin III has Goemon Ishikawa XIII, who is always seen in a kimono and hakama, reflecting his Samurai honor and traditional ways. (Except for the rare times that he wears a disguise)
- The kimono is standard garb for Nozomu Itoshiki, the despairing teacher in Sayonara, Zetsubou-Sensei. Also for his stalker, Matoi Tsunetsuki, since she always dresses like her current love.
- Also worn by his friend Ikkyu-san, who has a passion for all things old-fashioned.
- Katakura Kojuurou in Gate 7 is always showed wearing a kimono and hakama and uchikake.
- Micaiah Chevelle of Magical Girl Lyrical Nanoha ViVid wears these most of the time, fitting her traditional Japanese character motif (despite being Mid-Childan) together with her dojo, katana, Iaijutsu Practitioner fighting style, and generally formal mannerisms.
- In Akatsuki No Aria, Aria always wears a hakama as her school uniform, while Ayako and Beniko and other characters are dressed up in kimonos since they're high-class ladies.
- In Hikaru no Go, Touya Kouyou and Kuwabara Honinbo wear kimono, highlighting their status as Old Masters.
- Gourmet Girl Graffiti:
- Chidori Kaname utterly stuns everyone after she dons the kimono and puts out her best Yamato Nadeshiko airs in one of the Fumoffu episodes. This simple act is enough to make her look at least ten years older and completely unrecognizable to anyone: it was much too easy to forget that this brash tsundere is a daughter of a high-level diplomat and, New-York grown or not, she is the archetypal Yamato Nadeshiko in the end.
- Defied by Mariko Kurata of Kodomo no Omocha: while in the past she may have been this, finding out she was sterile drove her to be as little as traditional as possible, still wearing only kimonos but now alongside crazy hairstyles that include a live squirrel.
- In Your Name, Mitsuha and Yotsuha's highly traditional grandmother Hitoha is always shown wearing a kimono.
- Tsuruya in Kyon: Big Damn Hero wears a kimono out of school nearly all the time for this reason.
Live Action TV
- On Quantum Leap, Sam leaped into a man who had a Japanese War Bride he brought home from his stint in Japan, and she wore a kimono all the time. The year was 1953. In the context, her constant kimono wearing might be related to either not wanting to give up clothes reminding of home and good pre-war times, and not needing to do so, or the production wanting to underline her otherness.
- Samurai Sentai Shinkenger: The team wears traditional kimonos for some role-calls, and their ancestors wore them when not transformed.
- In Trick, Naoko's elderly, widowed mother always wears a kimono around the house and makes a living giving calligraphy classes.
- In The Mikado, a play set in Japan, the cast is wearing kimonos. Specifically, the Three Little Maids are often in pastel shades of pink, blue, and yellow. The costumes are not even close to authentic in most productions, although this is often artistic license - the play is set in Japan but is, at heart, as British in its sensibilities as anything by Gilbert and Sullivan, and some productions lampshade this by blending British and Japanese elements in the costumes. In the original production, the kimonos were extremely accurate and well-researched, as was the case with most G&S productions. Gilbert wanted the sets and costumes as realistic as possible, to make the absurdities of the plot and jokes stand out in harsher contrast.
- Madame Butterfly, an opera set in Japan, has a good majority of the cast in kimonos, with special mention going to Cio-Cio-San.
- Steven Silverman, the father of Persona 2 party member Lisa Silverman, is an American Japanophile (and naturalized Japanese citizen) who runs his home like a traditional Japanese household and has the clothes to match.
- Early in Persona 4, the Protagonist runs into Yukiko Amagi while she's wearing a kimono. It's used as visual shorthand for how she's following her family's traditions and becoming the next head of the Amagi Inn.
- In Persona 5, artist Ichiryusai Madarame wears relatively simple traditional Japanese clothes as part of his humble public image. However, his Shadow Self wears a gaudy yellow kimono, representing the endless greed and vanity hiding beneath his modest facade. Additionally, his former student Yusuke Kitagawa is the only male party member in the entire series to wear a yukata during festivals.
- Grumpy Old Man Victor Kudo from Phoenix Wright: Ace Attorney: Trials & Tribulations not only wears one, but once embroidered kimonos as his job.
- In Xenosaga Episode II, Jin Uzuki wears kimono in a world thousands of years removed from Japan's existence on a destroyed Earth. He is not merely a Fan of the Past, but holds to a very old-fashioned sense of propriety, and is a practitioner, to Charles Atlas Superpower levels, of traditional martial arts.
- Pokémon Red and Blue:
- Gym Leader Erika always wears a traditional kimono. Four generations later, she remains the gentlest and most polite of all female Gym Leaders. She runs a perfume shop as her day job and tends to flowers as her hobby.
- There is also a quintet known as the Kimono Girls. These are the only characters in the games from which they originate to keep their Japanese names (though mixed up among them). Their role is to perform an old ritual to bring Ho-oh to the top of Ecruteak City's Bell Tower. Note that the entire Johto region, where they live, has a strong feudal Japanese look, with old-fashioned wooden houses and paper doors, temples with guardian monks, and a culture deeply reverent of tradition.
- Touhou has a few examples:
- Yuyuko Saigyouji wears one, being the ghost of a daughter of a noble family. Out of a huge cast of girls who all wear some kind of Elegant Gothic Lolita clothing, her outfit is one of the few that resembles traditional Japanese clothing.
- Kotohime and Yuugen Magan (specifically the "core" section) from the PC-98 games also appeared in kimono.
- Sakura Wars: When not in the field, Sakura Shinguji wears a kimono consisting of a pink haori and red hakama.
- Dead or Alive: In all of her appearances so far, Ayame, Kasumi, Ayane, and Hayate's mother, is seen wearing a kimono.
- Kokori Fushikawa from Maji de Watashi ni Koi Shinasai! almost always wears a kimono. She may be more of a spoiled brat than a Yamato Nadeshiko, but she holds on to the traditional values of the noble families well, mainly their superiority over the "commoners", and flaunts it at any chance she gets.
- Cartagra and Kara no Shoujo are set in modernizing, postwar Japan. But Takeshiro (protagonist of Cartagra) and his wife are among the notable few who stick to traditional dress. In contrast with Reiji (protagonist of Kara), the two are less quick to adopt 'modern' styles and means, even though the wife is now a television actress.
- Hiyoko Saionji wears a kimono as her only outfit during Super Dangan Ronpa 2, since she's a Japanese traditional dancer. However, it's later revealed that she's unable to tie her obi by herself.