Characters / The World God Only Knows: Protagonists

The World God Only Knows Main Character Index
Protagonists | Capture Targets | Gods and Devils | Supporting

The primary cast of The World God Only Knows is actually surprisingly small and only encompasses four commonly-recurring characters. Two are humans and two are devils, though one of the humans is a little more.

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Keima Katsuragi

Voiced by: Hiro Shimono (JP), Sanae Kobayashi (JP, child), Chris Patton (EN)

Keima is a 17-year-old student known throughout the internet as "The Capturing God"^note "God of Conquest" in the English Dub for his unrivaled mastery of Galge. He vehemently claims to have no interest in reality or 3-D girls, instead preferring the company of his video game characters. Therefore, while a legend in the gaming world, in real life he's an anti-social otaku whom most students avoid. Despite his lack of real world social skills, he demonstrates immense confidence and remarkable intelligence, and is in fact at the top of his class in every subject except PE.

His life is changed completely one day when he unwittingly accepts a contract from hell that pairs him up with Elsea to capture evil spirits that are possessing girls in the real world. Using his vast knowledge and experience gained from playing hundreds of dating sims, Keima must win the hearts of young women in spite of his disinterest in reality.

At the start of the series, he's isolated, rude, thoughtless and inclined towards abusiveness. However, as time goes on, he goes through some remarkably steady development and shows a surprising amount of concern for the girls he captures.

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• Accidental Pervert: On a few occasions, he'll accidentally stumble in on girls like Haqua while they're changing, though he rarely cares. Occasionally, though, he invokes his bad luck in this regard in order to finish a capture more quickly.
• Achievements in Ignorance: Keima's blog incidentally caused gal games to become a breakout video game genre around the world, all while Keima remains ignorant because he has no interest in anything going on in the real world. Even after Elsie tells him about it, Keima refuses to believe her.
• Alliterative Name: Keima Katsuragi. His given name and surname have the same kanji as the first character.
• Aloof Big Brother: To Elsie. Even though they aren't actually siblings, Keima does see her as an Annoying Younger Sibling and ignores her for being a moron, unless he needs her magic hagoromo for something.
• Anti-Hero: Keima is rude, antisocial and if left to his own devices he never would have begun the capture operations. However, over time, he grows invested in the work for its own sake as he grows to care more about the targets, making him more heroic over time.
• Apathetic Student: The only thing Keima ever does at class is play dating sims in his game console. He still somehow manages to get perfect scores in all the tests just so the teachers stop bugging him.
• Ascended Fanboy: Unknown to him, he is the epicenter of the Gal Game industry, to the point he and his site were responsible for the industry's re-invigoration while it was in shambles. Also he was asked to direct a game of his desire, but he refused in the end.
• Ascended to a Higher Plane of Existence: Played for Laughs in Season 1. After overusing his God of Conquest Mode, he is guided into the World of Dating Sim by various heroines. This is implied to be a hallucination or dream because he's still in Japan at the start of the second season.
• Attractive Bent-Gender: In-Universe, when he crossdresses as a girl to attract a target. Cheated slightly beyond mundane means thanks to some magic.
• Awesomeness by Analysis: Thanks to his gaming experience, he's able to deduce many key aspects of his targets and instantly become an expert at any board game. He also uses this skill in academics, by reducing the lessons to a few important key points and predicting test questions. Finally, this is what he uses to generally get the gist of whatever situation he's in, allowing him to plan his moves or make quick adjustments whenever his original plan starts to go out of track.
• Badass Boast: Keima is quite fond of these, from "I can already see the ending" to "I will end this capture in X days". They are not always true.
• Bait-and-Switch Sentiment: In Chapter 105, Keima asks Haqua to come with him to the Amusement Park and Haqua gets flustered because she thinks Keima asked her out on a date. When Haqua arrives at the park, however, she's disappointed to find Keima with Tenri as he only wanted to talk about the goddesses with Diana and thought it would be convenient for Haqua to listen too.
• Batman Gambit: The setup Keima uses to out Fiore as an agent of Vintage. He came up with it almost immediately after meeting her.

  The unknown person who shows up in the middle of a crisis is always suspicious...IN VIDEO GAMES!

• Be Careful What You Wish For: During Kanon's capture he complains about her using stun guns. Fair enough, but then he proceeds to say that he wishes he could have a normal girl for a target for once. By the time the story gets to Chihiro being the capture target, he has absolutely no clue what to do since normal girls do not appear much in galge as main characters. Therefore, notwithstanding the eventual capture, he consistently fails to read Chihiro properly throughout the entire manga (See Break Her Heart to Save Her entry for further details).
• Belligerent Sexual Tension: With Chihiro. She's probably the girl who pisses him off the most, but Keima admits only she can give him a critical emotional impact and make him flustered more than anyone, to the point that Keima confesses to her at the end.
• Berserk Button: Yokkyun is his favorite game heroine and Keima will not stand anyone insults her because of the artstyle of her designer. When Nora contaminates his mental image of Yokkyun, Keima gets beyond pissed and cries Tears of Blood.
• The B Grade: Once has a minor breakdown because he gets a 99 on one of his tests. This is a justified example: he has a deal with his teachers that he can play games in class as long as he gets perfect scores.
• Big Brother Instinct: Even though Elsie isn't his blood-related sister, Keima can get concerned about her when she's depressed or he thinks she has been hurt.
• Bishie Sparkle: He can turn them on at will.
• Book Smart: Even though he never bothers to study, he's so smart that he gets perfect test scores in every school subject. This is why the teachers can't demand him to stop playing games during class.
• Break Her Heart to Save Her:
  • Pushes Chihiro away after her confession to him because she is not a goddess host and thus being close to him would put her in danger and get in the way of him finding Mercury. Regardless of the fact that she would want to be close to him. He obviously ends up very depressed afterward, enough to put him into tears over a real girl for the first time.
  • Towards the end of the series, after the dust has settled, he explicity chooses Chihiro as the person he wanted to pursue a romantic relationship with. While attracted by the idea she embodies everything he cannot control, he also does this so that every other candidate will know for a fact they can't pursue him anymore. As a result, he hopes they'll be able to move on with their lives without having to pine for his affections anymore.
• Brilliant, but Lazy: Subverted. Keima puts exactly as little effort as needed in anything that does not interest him… only said effort is just as much as needed to excel at such tasks. Particularly during capture operations, Keima sometimes withstands days and weeks of tedious menial labor just for the sake of setting up the needed scenario.
• Bunny-Ears Lawyer: Most of the teachers just ignore his playing while in class as he gets the best grades anyway.
• Butt-Monkey: Everyone loves to beat on him, especially the girls. Justified, considering he can be a bit of a Jerkass to...well, anything that has anything to do with reality.
• Captured on Purpose: After Haqua lets Fiore escape, Keima lets himself get captured to get information about Vintage out of Fiore and expose Vintage's plans to Vulcanus.
• Character Catchphrase
  • He says "I can already see the ending!" when he's about to enter the last phase of a capture.
  • And (usually to Elsie) "Let me teach you something nice", with Art Shift to follow.
  • Appended to any statement about the way the world works: "...In video games."
• Character Development: Several of the arcs also have more specific development such as:
  • Kanon's arc appears to have him skip the easy option of just being the person Kanon relies on and instead both making her grow up and allowing her to keep being an idol, which she genuinely enjoys. It's hinted later on in the Tenri arc that this kind of solution to the problem would have made an unstable, shallow love and reopened Kanon's gap, so it's a good thing that he had started to mature by that point. On the other hand, this does backfire about a hundred chapters later: It made her think Keima was just the observer type, causing her to hesitate too long to confide in him, which nearly got her killed.
  • Chihiro's arc has him realize he couldn't just ignore the real world and pretend he's not part of it. Nor can he ignore the people in it and dismiss them as though he actually understands them. When the plot comes back to Chihiro, he also agrees with Ayumi that he is 'the worst' for how poorly he handled the situation, once again because he falsely believed he understood her. He ends up in tears because he had to hurt her.
  • Jun's arc is the first time where he's willing to admit he actually cares about the personal problems of the capture targets. As he mentions in surprise to Nikaido, when he sees Jun upset for some reason he actually cares.
  • Tsukiyo's arc has him abandoning his earlier behavior of not wanting to put himself in danger by leaping from a building and somehow grabbing her in midair. While Elsie was there to catch him, if she hadn't done that he would have surely died.
  • He shows significant development in Akari's arc wherein he realizes living in an imperfect world isn't all that bad.
  If the world is perfect...then there wouldn't be a need for love now would there?
  • Keima goes all out to save Kanon after she was stabbed. After meeting with Minami he also directly indicates both being greatly concerned for the girl's well-being while also slightly depressed that he has been forgotten.
  Haqua: It's like you were rejected twice in a row after your conquests... Feeling sad?
  Keima: It's good that she's forgotten... This way... She won't get involved in all this.
• Chaste Hero: Downplayed. Keima is very knowledgeable in the ways of romance thanks to all the dating sims he plays, and uses said knowledge regularly to romance his capture targets, but he does it for entirely different reasons than romantic attraction since he has no interest in forming a real relationship with anyone. He also rarely reacts to the sight of naked women.
• The Chessmaster: During his captures, he carefully plans and manipulates events to raise the romance flags with his targets.
• Chick Magnet: In the Dating Sim world, there is no-one mightier than our Capturing God and it seems this has translated over to real life. Even when he's not trying to capture the girl like with Chihiro and Nanaka, he still gets them.
• The Chosen One: Keima is the most important part of New Hell's plan to save the world, and apparently the only one who could do the job.
• Consummate Liar: He's very good at pretending to be something else. Usually during a capture he has a completely different personality.
• Crazy-Prepared: Even as a kid, he carried eight portable game consoles and 100 spare batteries just in case. They even came in useful.
• Crippling Overspecialization: He's the God of Conquest who can make any girl fall in love with him by following strategies he learned from Dating Sims. However, due to his lack of interest in the real world, he doesn't know how to handle situations that don't involve a conquest. He actually asks Ayumi and Chihiro to find a way he can cheer up a depressed Elsie without him needing to create a romance route with her. His Dating Sim plans usually work on his favor, but when he finds himself in a Love Triangle with Ayumi and Chihiro, Keima is troubled because his usual methods don't work to solve the problems at hand.
• The Cuckoolander Was Right: Mock his dating sim based strategies all you like, they work.
• Curtains Match the Window: Brown hair and brown eyes. He mentions briefly early on that in his school there's nobody with odd hair or eye colors^note For whatever reason, he's ignoring Kanon, who he's already met, meaning he's supposed to look normal.
• Dangerous Forbidden Technique: "Capturing God Mode"/"The God of Conquest Mode". Using it will burn out three years of your life an hour! ...or at least, that's how you'll feel afterward.
• Deadpan Snarker: Not a full part of his personality but he has his moments.
  Yui: I'll teach you what true love is.
  Keima: That's impossible when the couple is cross-dressing.
• Declaration of Protection: After he confirms there's a goddess inside Tsukiyo, Keima asks Tsukiyo to love and trust him once more so he can protect her.
• Determinator: More so in later chapters.
  Keima: There is always a chance of success! And if there isn't any... I'll just have to make one.
• Disguised in Drag: During the Heart of Jupiter arc, he crossdresses to infiltrate the Maijima East Elementary School.
• Distressed Dude: He plays this role with Yui and Mars as his Knight in Shining Armor in the horror house.
• Double Standard: Abuse, Female on Male: He is often on the receiving end of physical attacks by the girls. Were the roles reversed, he would be seen as a monster abusing helpless women.
• The Dulcinea Effect: Whenever Keima sees a girl in peril, whether in the game or real worlds, he'll stop at nothing until he leads her to a good ending.
• Enlightenment Superpower: His intense devotion and contemplation of games enables him to activate "Conquering God Mode." In this mode, he moves so fast it appears he has extra arms. If he overuses this ability, he will be drawn into the World of Dating Sim.
• Every Man Has His Price: Played for laughs, then forgotten by the next page, in the Yui recapture arc. Bifauxnen Yui is treating him like a weak girl, telling how she will protect him from bullying, carry him at their wedding, make him wear a dress... He is furious, but in a brilliant display of Genre Savviness she points out that if he married her, he wouldn't have to do any work, and could play video games all the time. All he can say to that is "... really?"
• First Kiss: If occurence in the FLAGs is to be considered, with Ayumi. Chronologically speaking though, it's Dokurou.
• Flash Step: He does this to Ayumi in FLAG 163. The scene is the current trope image.
• Forgets to Eat: Once he played 2 weeks' worth of backlog games for 20 hours straight yet did not eat. In the end he hallucinated and sang, then got woken up by Elsie who then lampshaded the importance of eating. It happens again later, helping spark off the Chihiro capture after she badmouthed him.
• "Freaky Friday" Flip: In the 9-chapter Yui arc the pair switch bodies. Even funnier is when he went over to the "dark side of gaming" and started to play Otome Games.
• Friendless Background: Played with. He certainly didn't have any friends, but that's because he didn't want any. When Jun sees him playing games alone at lunch, she assumes he must be too shy to talk to people.
• Friendship Denial: When Elsie calls Tenri his Childhood Friend, Keima vehemently denies she counts as such because he doesn't remember ever interacting with her in their childhood and more importantly, doesn't consider Tenri is fulfilling all the requirements for a Childhood Friend Romance according to Dating Sim tropes.
• Geek Physique: He's at the top of his class, is the God of Conquest, but his body is rather frail because he forgets to get himself in shape due to his obsession with video games. During arcs that require him to be more physically active, he is frequently shown getting exhausted.
• Gender Bender Angst: During his "Freaky Friday" Flip with Yui, Keima freaks out when he realizes he has been hit by the Third Law of Gender-Bending, becoming addicted to otome games and catching himself speaking femininely during an outburst. This results in a brief Heroic BSoD until he gets snapped out of it by Mio.
• Genre Blindness: While normally he's incredibly savvy, some situations just don't work if he recognizes an obvious situation. For example, failing to realize that in a Matchmaker Crush situation the actual target you're supposed to pursue is never who the matchmaker is pushing you towards. If he did realize this, the entire arc would fall apart or require a drastic resorting of how he considers relationships, such as properly recognizing Haqua and Diana for the Tsunderes that they are.
• Genre Savvy: He applies Fridge Logic from video games, and it works. Usually.
• A God Am I: Keima calls himself the Capturing God and conducts himself accordingly.
• Godlike Gamer: Currently provides the page image. Keima is one of the most impressive examples in the entirety of fiction. He spends almost all of his free time playing video games. He gets away with playing games in class because he still aces all his tests in school and holds perfect attention to the lecture. He also runs a gaming blog as the "God of Conquest", where he tackles on any game suggested to him, including mapping out every last possible route in an invokedObvious Beta Dating Sim game that the developers released without ever properly finishing. When he builds up a backlog of dozens of games due to the events of the story, he decides to lock himself in his room and play all of his backlog, including numerous Role-Playing Games and Dating Sims. He enters into "God of Conquest" mode, and plays twenty-four games all at once. He completes 3 months worth of backlogs by the end of the day.
• Guile Hero: He's useless in physical confrontations, but thanks to his skill in strategy and seduction, pulls most of the weight in the series.
• Hammerspace: Keima's P.E. teacher tries confiscating his PFP before swimming, but Keima just brings out another one out of thin air. When the teacher takes that one too, Keima just takes out six more all at once.
• Hates Being Touched: He doesn't like being touched, but he will allow himself to be touched if he has to.
• Heroic BSoD:
  • Has a not depressing, but still severe (and kinda funny) one after realizing how feminine he has become while in Yui's body during her arc. It even got him into monologuing his "will"!
  • Has a much more depressing and serious one, including a Bathtub of Angst, after he is forced to break Chihiro's heart after realizing she isn't a goddess' host.
  • He tries to invoke this in FLAG 238 in order to dispel any thoughts on Tenri's part regarding the kiss between him and Kaori, but later falls into another serious one in FLAG 239 after bumping into Chihiro and Ayumi.
• Heroic RRoD: Caused by exhaustion from trying to get 6 captures in 1 1/2 weeks. Fortunately, Apollo cured his exhaustion and cold.
• Hero with Bad Publicity
  • He's referred to as Otamegane by numerous people. The nickname is a shortening of Otaku Megane. He's famous for being "the weirdest weirdo"
  • He has to battle a different type of publicity issue when Kanon, a famous idol, confessed to him in the middle of the class. Later, he embraces this to get results as quickly as possible because people who still have their memories would think he's a two-timing jerk and get mad at him. Haqua calls him the worst of all men for his extremely manipulative behavior in this arc, though she shows she didn't really mean it moments later. Still, when that's what your biggest helper has to say about your plan then that's not a very good sign for your reputation.
• I Gave My Word: Although Keima wants to blow off helping Chihiro's band study, he did promise that if Chihiro or Ayumi ever needed him he would be there for them. He grumbles about how he shouldn't have said that since they weren't going to remember anyway but he did promise.
• I Know Mortal Kombat: It's remarkable just how well video games translate to reality for him.
• I Love You Because I Can't Control You: Dokurou/Nikaido thinks Keima fell in love with Chihiro for real because she's the only girl who never goes along with his expectations.
• Ignore the Fanservice: Keima does not even raise an eyebrow after seeing Haqua nude at the bath or walking into her taking off her panties at the toilet. Haqua is pissed by his lack of reaction, more than anything.
• Impaled with Extreme Prejudice: Fakes this in order to provoke a reaction from Dokuro in the Time Travel arc, but it costs him one of his four 'lives'.
• Insane Troll Logic: Unfortunately, insane trolls appear to run his universe, so he's usually at least pretty close to being right.
• In-Series Nickname: He has two; "God of Walkthroughs," or simply "God" in the gaming world, while his Real Life classmates call him "otamega".
• Instant Expert: He defeats Haqua at a game she brought from Hell that he has never seen before. She hasn't lost in the last 100 years. She doesn't stand a chance against God.
• I Reject Your Reality: He refuses to acknowledge the real world and chooses the game world as his ideal world.
• Irony: Of the situational kind. While his "conquests" have at least one Moe stereotype which allows him to apply his Dating Sim knowledge, the one person he confesses his true, unscripted feelings for is apparently the capture target whom he adamantly rejects for being so associated with the real.
• It's All About Me: Early on, he doesn't care at all about the problems of the capture targets and is only slightly concerned about Elsie.
• Jerk with a Heart of Gold: Keima can be very rude, insensitive and self-centered, especially at the beginning. After great amounts of Character Development, he still shows a tough demeanor, but has become a lot more noble and compassionate. He also has shown to care about Elsie and his capture targets. It goes to the point that he actually cries in regret over having to dump Chihiro, the first girl he began to treat as more than just a capture target.
• Large Ham: When talking to anyone who's not a capture target, usually Elsie. Especially if it's about games. Which is about 99.9% of the time.
• Like Brother and Sister: With Elsie. Even though she's really way older than him, Keima treats her like a stupid little sister, but he still cares about her in his own way. At the end of the manga, they have become actual blood-related siblings thanks to a Cosmic Retcon.
• Living Emotional Crutch: Defied. He always makes sure to finish a capture without the girl needing him to be happy. For example, he could have finished Kanon's capture more easily if he became her pillar of emotional support, but instead stepped back and expressed faith she could handle things by herself.
• Logical Weakness: Three of them.
  • First, ordinary girls like Chihiro or Asami with no clearly defined traits confuse him.
  • Second, the energetic Cloudcuckoolander type like Tooru, since they operate outside logic and all of his technique is based on said logic.
  • Third, aggressive girls like post-capture Yui. He plays games where he chases after girls. If a girl chases after him, he's as inexperienced as the next person and gets extremely flustered, something Haqua eventually picks up on.
• Loners Are Freaks: Eventually averted. He's just self-centered and mostly grows out of that.
• Ludicrous Precision: Born on June 6 at 11:29 and 35 seconds and can memorize real-life events on minute intervals. He justifies this by the amount of memorization needed to complete video games on multiple arcs, so he has to have precision at maximum. Which makes perfect sense given the amount of time he has played his video games.
• Made of Iron: With all the physical abuse he goes through when exorcising, Keima is obviously like this, crappy performance in P.E. notwithstanding.
• Manipulative Bastard: He's very good at playing with the expectations and emotions of others, though generally for their own benefit.
  Haqua: At any rate, your plan sure is clever! The Goddesses want to quickly release their hosts. And in order to do that, they need Power of Love, but with the current state of affairs, only you can realize their dreams. There's no time to find new love. In the end, the Goddesses have no choice but to accept you. Even if you are the worst of all men. Not even the Weiss can compare to you. You definitely are the worst sort of Big Bad Guy!!
• Master Actor: Keima is very good at putting on an act to get girls to fall for him provided they fit certain archetypes seen in dating sims. Even if the girls don't fit those types, he's still able to improvise very quickly. Haqua is briefly disturbed when she sees him immediately shrug off one such persona as easily as most people take off masks.
• Mate or Die: A G-rated example. He must conquest other girls to exorcise the evil spirits possessing them, and fulfill his contract with hell. An Explosive Leash makes sure he does not skeedaddle out of it.
• Maybe Ever After: With Chihiro. He may have received a rejection of sorts after confessing his love to her, but he later gets invited by her for tea.
• Meaningful Name: His first name Keima is derived from the term "gamer". It is also a homonym for Knight, a minor point for the Nanaka arc, referring to the "keima" shogi piece whose chess equivalent is the "knight".
• Mental Time Travel: In the Heart of Jupiter arc, the goddesses send Keima to ten years in the past and swap his consciousness with that of his 7-year-old self so he can set up a Stable Time Loop while in his younger body.
• Mistaken for Gay: Shiori and Haqua catch Keima receiving a public Love Confession from who they think is a Pretty Boy, both being unaware that said "boy" is actually a girl in a boy's uniform.
• Nerds Are Sexy: The girls who like Keima for who he is have an element of this, though they also admire his strong will and disregard of the authority of others.
• Nerves of Steel: When his life is threatened, he never loses his nerve.
• No Guy Wants to Be Chased: He says that girls pursuing the main character are death traps… in games, that is. Later on, Haqua infers that he is weak against aggressive women.
• Nominal Hero: Early on, Keima is only capturing runaway spirits because if he doesn't his head will be removed. Character Development moves him away from this and by the time Kanon is stabbed he's explicitly doing it because he's genuinely trying to do the right thing, but it's not clear when he really reached that point.
• Nosebleed: We never see him show enough interest in girls to have a real one, but he can do it on command.
• No Social Skills: His vast experience of dating sims lets him play the suitor, but when it comes to befriending someone, he's at a loss. He's also incompetent when it comes to act like a concerned brother, though that's to be expected. As time goes on, his inability to read what people are really like leads to him getting more and more depressed since he doesn't know how to avoid hurting them.
• Not a Morning Person: Either from playing not enough or too many games.
• Not Distracted by the Sexy: Keima barely seems to notice all the fanservice around him since he often has other things in mind when accidents happen.
  Keima: Don't worry about it. I was deep in thought at the time, so I have no memory of your naked body.
• Not Himself: Yui in Keima's body creeps people out - she's too nice, which makes them suspicious or simply uneasy.
• Not Quite the Right Thing: His captures are intended to actually help the girl in question without making them reliant on him because they won't remember him anyway and he genuinely wants them to be happy and emotionally stable so they don't get in danger again. This ends up backfiring at least once when Kanon assumes that he won't be willing to help her directly because he refused to let her make him into a Living Emotional Crutch. This stalls her from asking for help for too long and nearly gets her assassinated.
• Oblivious to Love: Zig-Zagged. Keima can acknowledge when a girl is developing feelings for him, but only as long as he's triggering the events for the conquest. In cases like Haqua and Tenri/Diana, Keima stays clueless about their feelings because he never planned for them to feel attracted to him. This is mostly Played for Laughs, but it gets Played for Drama late into the Goddesses arc where Keima follows a Red Herring after Chihiro confesses to him and he just assumes she's the last goddess host without confirming whether she does remember her capture, until she admits she already liked him before that and still does even though she forgot her capture. This results in a messy Love Triangle that makes Keima almost fail at getting the true host, Ayumi, and forces him to break Chihiro's heart.
• Ominous Multiple Screens: To say that his Gaming Room is quite decked with these is an understatement.
• Ordinary High-School Student: A completely normal otaku student who one day is forced to capture evil spirits inside the hearts of girls.
• Panty Thief: He steals one of Ayumi's panties during her conquest in the Goddess Arc.
• Playing Cyrano: Played with when he tried to help Chihiro get together with the guy she liked at the time instead of trying to capture her himself. Unfortunately for Keima, she became interested in him instead.
• Pretty Boy: While he is usually a geek, when pursuing a target and downplaying his interest in games, the fact that he's actually quite handsome comes to light. In the first novel, Yoshino Ikumi is surprised to see that he really is as handsome as her sister described.
• Private Tutor: Elsie convinces him to tutor her, Ayumi, and Chihiro so they all get a chance at getting a perfect score at an English test. Ayumi and Chihiro do manage it, but Elsie still scored low even with Keima's help.
• Proud to Be a Geek: He is obsessed with games and is very vocal about that fact.
• This Is Reality: As Keima notes and uses to his advantage, when an idol confesses to you in real life as opposed to games good things do not happen. Instead, your peers now hate you.
• Real Men Hate Sugar: Keima has stated many times that he hates sweets, but if necessary for a capture will still eat them, as shown in Sumire's capture.
• Red Baron: Known to the game community as "Otoshi-gami"/"The Capturing God"/"The God of Conquest."
• Resigned to the Call: Keima had to be blackmailed into helping Hell, and even then Elsie has to constantly nag him to keep working for the first half of the story.
• Ripple-Effect-Proof Memory: He retains his memories every time the Reset Button is pushed during the "Heart of Jupiter" arc, which is implied to be because he's carrying an orb. In chapter 267, he is also the only one beside Elsie herself who clearly remembers that she wasn't his sister prior to Elsie's retconning of reality.
• Sarcastic Confession: During the capture of Amami Tooru he confesses to having a deal with the demon Elsie where he kisses girls to save them from being eaten by demons. In context, this is something along the lines of him doing live action role-play.
• Selective Obliviousness: Invokes this trope often. More particularly when Chihiro confesses to Keima and he pretends not to hear it. Of course it helps that Ayumi was there.
• Serious Business: Dating Sims are much more than just a game for Keima, they're an ideal and can't be taken lightly.
• Shrouded in Myth: Chapter 51 shows just how muddled his reputation is.
• "Shut Up" Kiss: In the climax of Chihiro's capture, as she yells out her frustrations with being normal, Keima plants the kiss needed to drive away her Runaway Spirit.
• Sibling Yin-Yang: With Elsie, although they're not actual siblings. Keima is serious, smart and asocial, Elsie is cheerful, ditzy and friendly. They play it completely straight at the end of the manga, where Elsie has become his blood-related sister thanks to a Cosmic Retcon.
• Single Tear: At the epilogue of the Goddess Search Arc, Keima sheds a tear while ruing the fact that he had to reject Chihiro — his second to last capture of the arc, and his first and so far only aborted conquest.
• Smart People Play Chess: Played with. Keima's expertise in games extends comfortably to Shogi (Japanese Chess), but because his experience comes from videogames, he doesn't know basic things like how to set up the starting board.
• Smart People Wear Glasses: He wears glasses and is extremely smart. He comes up with ingenious strategies for his captures and normally aces all his tests.
• Speed Echoes: One of the applications of his Dangerous Forbidden Technique is to move his arms so fast it looks like many. In an omake, he takes it further and develops "Dancing God of Conquest Mode!!".
• Spit Take: When Elsie informs him that Yoshino Asami may already like him, he spits out his tea.
• The Spock: After Kanon is stabbed, the girls around him chastise him for not feeling anything, and approaching it like it's one of his games. However, it was shown that he knows just how serious it is, and that he's so determined to put things right, he's entirely focused on solving the problem and finding another goddess to help her before she dies.
• Spoiled Brat: He keeps 6 LCD TVs, 6+ home videogame consoles, 10+ portable PFPs, and a collection of gal games in his own personal game library. All of these come from his mother's money, which he calls "M funds".
• Stealth Insult: "Don't worry. I was deep in thought at the time... So I have absolutely no memory of your naked body." Needless to say, this doesn't exactly leave Haqua placated.
• Supreme Chef: Not exactly a chef, but according to the later chapters, he can make coffee that's to die for. Justified, as his family does live in a house with a coffee shop.
• Teacher's Unfavorite Student: Keima's teachers, particularly Yuri Nikaido and Ichiro Kodama, really have it out for him because they disapprove of Keima doing nothing but play with his PFP game console during class as well as his very rude attitude. Furthermore, Keima can ace all the tests with little to no effort, which only makes his teachers even more annoyed with him.
• Tears of Remorse: He cries at the end of the Goddess Search Arc, feeling regret over how he had to break Chihiro's heart when she was quite possibly the very first real girl that he actually developed true romantic feelings for.
• Teen Genius: Can predict test questions, remember events in his life to minute intervals, and multitask with ease, as shown when he plays multiple games at once.
• Terrible Artist: Since the beginning of Kusunoki's arc, Keima's childish drawings become a bit of a Running Gag, much to Elsie's amusement and Keima's chagrin.
• "The Reason You Suck" Speech: Delivers this to Kaori in FLAG 248 after having tricked her to reveal her "insurance policy" in case she gets tagged, and subsequently disposing of the same.
  Keima: Kaori, you are making light of games. Its true that the real world is a shitty game. It's both unreasonable... and illogical... But a happy end will never come to those who want to finish a difficult game with ease...
• Took a Level in Kindness: Keima's character arc has him go from a Jerkass to a Jerk with a Heart of Gold, with progressing arcs showing he has become kinder, braver, more determined and self-sacrificing. He also becomes willing to put more time and effort into the captures as well, as he learns to prioritize helping real people with their problems instead of focusing only on his games.
• Tsurime Eyes: His sharp eyes help emphasize his aloof and calculating character.
• The Unsmile: Downplayed. At the start of Sumire's capture, Keima puts on a cheerful and diligent persona. When he fakes a smile, Elsie tells him that his eyes look dead, but otherwise he looks good.
• Unwanted Harem: Has Haqua, Diana, Tenri, maybe Elsea and the Goddess hosts after him. The capture targets generally don't pursue him post capture, so they don't really count. In any case, it's really unwanted because all he wants to do is play his games.
• What Beautiful Eyes!: His eyes occasionally attract a good deal of attention. Amami Tooru finds them absolutely beautiful while others like Nagase Jun find them striking and powerful.
• When All You Have Is a Hammer…: After finding out Kaori is working with Vintage, he decides to conquer her. When Elsie shows surprise, he admits it's not like he knows anything else to do.
• Wholesome Crossdresser:
  • As the God of Being Captured when dealing with Yui.
  • Also, during the Heart of Jupiter arc, when Vintage uses mind control to make all the girls lock the boys up, he cross dresses in order to blend in.
• Xanatos Speed Chess: A key tactic of Keima's, especially during the Goddess Capture arc where he pulls stunts like using the bad publicity from Kanon's confession to his advantage and using it in his plans or getting an overconfident Fiore to spill the beans about Vintage and let Vulcan know about the situation moments after assessing the situation with Haqua and Nora at her mercy.
• Yaoi Fangirl: He 'slips' after he is affected by the female body he occupies during Yui's arc. In his 'will,' he even calls himself a Fujoshi, or rotten girl.
• Your Approval Fills Me with Shame: Keima did not take it well when Kaori told him how they weren't so different.

Elsea de Lute Irma

Voiced by: Kanae Itō (JP), Luci Christian (EN)

Also known as Elsie, Elsea is a low-level demon assigned as Keima's partner. Having served as a minor cleaning demon for most of her life, she's very inexperienced and lacking in confidence. She has a childish personality, is fantastic at cleaning and fixes food fit only for devils. She masquerades as Keima's little sister, but occasionally shows signs of having a crush on him. She literally idolizes Keima, often referring to him as "Kami-sama." She later becomes the left-handed bassist for Chihiro's band, the 2-B Pencils.

Over the course of the series, she has more or less graduated to being his real little sister. Apart from this, throughout the series she normally acts as a sort of plot device by using her robe.

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• A Day in the Limelight: Chapter 255. After being Put on a Bus for the Goddess arc, and being mostly Out of Focus throughout the Heart of Jupiter arc, she finally gets a chapter dedicated to her that expands on her background.
• Adoptive Name Change: After altering reality to become Keima's sister for real, her new name is Eri Katsuragi.
• Almighty Janitor: Elsea is considered one of the weakest and most unsuccessful demons in hell. She's so bad that she's literally been stuck with nothing but cleaning duty for the past three centuries. It is ultimately revealed that she is actually the most powerful of all Weiss, an unbeatable force that Vintage and Satyr are desperately seeking, and was transformed into a New Hell Devil and her memories erased to protect her from them.
• Amnesiac Hero: It is revealed she is the ultimate Weiss that Vintage and Satyr have been trying to summon and that Dokuro transformed her into a Devil and erased her memories to protect her from them.
• Angst? What Angst?invoked: Keima's surprised Elsie talks about losing her parents and growing up in a Hellish orphanage so casually. She explains it's because she was young and didn't really remember anything, plus she had lots of friends in the orphanage. After regaining her true memories she calmly reveals to Keima that she is the weapon that Vintage and Satyr have been trying to summon.
• Annoying Younger Sibling: Elsie is only posing as Keima's little sister, but she still fits the trope because he's constantly frustrated with her for being a next to useless airhead.
• Anti-Anti-Christ: The strongest Weiss, responsible for the destruction of millions over the years, but never by choice, or by intention. In the ending, after recovering her powers, Elsie just alters reality to return everything to normal, with the added bonus of turning herself into Keima's real sister.
• Attention Deficit... Ooh, Shiny!: She has an attention span of about 3 minutes. Becomes considerably shorter when she gets to see fire engines.
• Bad Liar: Though her lies tend to be believed, they're also quite spotty and generally default to something like 'Nii-sama is weird because he plays lots of games.'
• Becoming the Mask: At the start of the series, Elsie lies about being the daughter of Keima's father's mistress to convince his mother to let her live with them without asking questions. As time goes on, she grows to enjoy being a part of the Katsuragi family, her relationship with Keima becomes more sibling-like, and Mari comes to love her if they were real mother and daughter. At the end of the manga, Elsie uses her power as the Ultimate Weiss to retcon reality so that she really is Keima's sister and Mari's daughter, thus becoming an authentic blood-related member of their family.
• Big Bad Friend: In the closing chapters, Elsie calls herself the "Final Boss" as she reveals to Keima that she's the ultimate weapon that Vintage and Satyr have been plotting to revive. However, it's ultimately subverted; Elsie just uses her new reality-altering powers to fix everything and become Keima's true sister.
• Big Brother Worship: Although Keima is just her older brother as part of a cover, Elsie respects and looks up to him because he's hyper-competent when it comes to making girls love him. Even from the moment she arrives at his class, Elsie defends Keima from those who badmouth him and publicly claims he can make any girl fall in love with him.
• Book Dumb: Her English test score prior to Keima's tutoring is a miserable 18%. Afterwards... well, Ayumi, Chihiro and Kanon all get 100%, but Elsie only gets 45%, just managing to pass.
• Bumbling Sidekick: Especially next to the much smarter and capable Keima, Elsie is quite foolish and Keima considers her too incompetent to be a dependable partner. He doesn't let her participate in his captures unless he needs her magic hagoromo to move his plan along.
• Butt-Monkey: Elsie is only marginally competent and completely lacking in dignity, so if someone needs to be the butt of a joke, it's usually her.
• Can't Live Without You: Elsie and Keima share collars/chokers that dictate that if one dies, the other will as well, no matter what they die from.
• The Chosen One: Along with Keima, Elsie is at the center of New Hell's plan to save the world.
• Compulsory School Age: She transfers into Keima's class because her apparent age matches his and she needs an excuse to stay around him all day.
• Conveniently Unverifiable Cover Story: Poses as the illegitimate daughter of Keima's father, Keiichi Katsuragi.
• Cordon Bleugh Chef: Elsea may not be a bad cook by the underworld's standards, but humans aren't used to eating so many tentacles and other questionable "foods".
• Crippling Overspecialization: Before she got assigned to the Runaway Spirit Squad, Elsie was just a janitor and cleaning is about the only thing she can do flawlessly. Her mastery of her hagoromo is quite limited compared to an expert like Haqua.
• Crouching Moron, Hidden Badass: Most of the time, she is a loser who can't even handle a few humans. However, when an agent of Vintage threatens her and Keima, Elsie manages to use her superior robe and some surprising ingenuity to defeat her.
• Cuddle Bug: She's very glompy and affectionate. During Haqua's first appearance, Haqua tries to pretend like they're not friends and acts pretty condescending. Elsie, on the other hand, doesn't care and just starts cuddling immediately.
• The Cutie: She's sweet, affectionate and silly, much to the contrast of the gloomy and sarcastic Keima. When she first shows up his classmates are baffled as to how he could have such a cute sister.
• Decoy Getaway: Leaves a number of robe dolls disguised as Keima to serve as decoys and distract Nora when she tries to kill them.
• The Ditz: Elsie is a moron and cursed with enough self-awareness to realize it.
• Dude, Where's My Respect?: She currently has caught the most Runaway Spirits, yet her colleagues refuse to believe that a ditz like her could be so successful. Then again, Keima did do most of the work.
• Embarrassing Nickname: She is frequently referred to as the "Bug Demon" by Keima, in reference to how she is useless like a game full of bugs, and, like a stereotypical Demon, causes nothing but trouble.
• Emergency Impersonation: Keima gets her to impersonate Kanon after the latter is stabbed. That said, it doesn't fool Vintage as they leave her alone and kidnap the real Kanon.
• Epic Fail: She managed to set her notes on fire when studying for a test. When cooking she can demolish buildings. She also does that when cleaning if she's careless, but that one's a justified example since her broom is as powerful as a missile launcher.
• Expository Hairstyle Change: Lets her hair down near the end of the series in her new retconned reality.
• Flying Broomstick: She doesn't really need it to fly, but it does serve as her Magic Wand of sorts.
• Formal Characters Use Keigo: Elsie always uses very formal speech patterns, even when talking to her adoptive family and close friends. This can be explained by the fact that she spent over a century working as a maid in New Hell.
• Fur Bikini: During the filler of Chapter 94, Elsie is dressed like a bunny girl in a fur-trimmed bikini.
• Genki Girl: When she's excited, she runs and jumps around a lot.
• The Glomp: Tries delivering these as a way of showing her affection, though her targets may dodge them.
• Happily Adopted: Elsie accepts Mari's role as her Parental Substitute wholeheartedly, partly because of Becoming the Mask, and partly because she lost her birth parents at a young age.
• Hero-Worshipper: She looks up to Keima and Haqua for being smarter and more capable than her. She knows they're not perfect, but admires them all the same.
• Immortal Immaturity: She's 300 years old and still acts like she's 12.
• Like Brother and Sister: With Keima. Elsie was only supposed to pose as Keima's little sister, but she quickly grew comfortable in the charade and now she's his dumb little sister in all but blood. As of chapter 267, reality was retconned to make them actual siblings.
• Literal-Minded: When she tries to make a cake she puts it in a microwave-oven and cooks it by putting it over a fire instead of using its actual function.
• Little Bit Beastly: During a filler, she gets dressed this way as a bunny girl.
• Little Sister Heroine: Invoked and subverted. Elsie moves into his house by pretending to be his little sister, but the galge-obsessed Keima refuses to acknowledge her because she doesn't fit all the cliches and just acts like a normal little sister. The relationship is not without its Ship Tease, but takes a distant place behind their primary relationship.
• Love Martyr: Keima treats Elsie like an useless idiot, but she deeply admires and respects Keima as if he really was her older brother. She outright states she would prefer to die than having him killed. As Keima matures emotionally, he starts to treat her better.
• Magical Girlfriend: Parodied and ultimately subverted. Elsie suddenly appears in the life of the asocial gamer otaku Keima to have him help her capture evil spirits that hide inside girls' hearts, which subsequently helps him open up to others and accept reality more. However, the relationship between her and Keima is more akin to one between brother and sister. Thanks to Elsie retconning reality at the end of the manga, she's his blood-related little sister now.
• Magnetic Girlfriend: An invocation of sorts. Elsie's job requires needling Keima into making girls fall in love with him, but even when you put aside his new job there's still Tenri, Chihiro, Airi and Asami from the novels. Nanaka may count as well.
• Manic Pixie Dream Girl: Her job is to make Keima do a PG rated seduction, meaning he has to open up to others.
• Massively Numbered Siblings: Her parents were killed in the war, so she grew up in an orphanage with five hundred other devils. They all consider Rumyiel, the daughter of the orphan patron, their big sister. This turns out to be a fake backstory made for her by Dokuro.
• Meaningful Name: "Elsie" has multiple meanings, mostly dealing with God, such as: "My God is a vow"; "God is my oath"; "God's promise"; "Oath of God"; "God is satisfaction"; "Consecrated to God"; etc. Additionally, you can pronounce the name as "NPC".
• Monster Roommate: She is a demon and lives with humans, the Katsuragi family.
• Mundane Object Amazement: She's a three-hundred year-old demon from Hell and is absolutely obsessed with Fire Engines.
• New Meat: Due to the sudden demand for Spirit Capturers, Elsea was newly assigned to her position without having undergone the usual rigorous training process. Or rather, she was assigned to her position after being reincarnated into a demon by Dokurou.
• New Transfer Student: She transfers into Keima's class at the beginning of the series.
• Non-Human Sidekick: To Keima. He's the protagonist and she's his cute demon girl sidekick/adoptive sister of sorts. Her role in Keima's strategies is essentially acting as a magic dispenser.
• The Not-Love Interest: Elsie is introduced as a potential Magical Girlfriend to Keima, she acts as his partner as they capture evil spirits that are possessing girls in the real world, and they live together under the pretense that Elsie is his illegitimate half-sister. While they have their Ship Tease moments, their relationship always remains sibling-like before anything and they never show serious romantic interest in each other. Thanks to a Cosmic Retcon at the end of the manga, they are real blood-related siblings now and Elsie calls this her perfect ending.
• Otaku: Fangirls fire trucks to the point where she reads magazines about them and Kanon to the point that she's memorized Kanon's songs and choreography which comes in useful when Kanon gets stabbed and Elsie has to impersonate her.
• Out of Focus: As the plot goes on, she gets increasingly pushed into the background. She makes frequent complaints about this to Keima, saying that he treats her like an outcast and asking to be allowed to participate more, but Keima either responds that there is no choice or that she "doesn't have the stats for that".
• Parental Abandonment: Both her parents died during the Almage Machina, and she was raised at a Lifecare Institute in Hell. Or so it would seem. She never actually had parents in the first place.
• Plot Device: In spite of being the main heroine, Elsie doesn't move the plot much and experiences little Character Development. Her main role is to listen to Keima's scheming and provide him with tools created from her robe.
• Pretty Freeloader: Downplayed. Elsie lies about being Keima's illegitimate half-sister and gets his mother to take her in at their house. While she doesn't need to help out, she does help Mari with the house and cafe.
• Prone to Tears: Elsie cries easily when she messes up and/or gets scolded by Keima.
• Put on a Bus: For a protagonist, she has been away for quite a good chunk of the story. For the record, she left after chapter 117. She didn't come back for 40 chapters and only returned for her buddy role at the next act another 50 chapters later.
• Really 700 Years Old: Looks about seventeen, but is actually three centuries old. In truth, though, she's basically a high school graduate in devil terms.
• Relatively Flimsy Excuse: Poses as Keima's illegitimate half-sister. Chief Dokurou even prepared a letter "explaining" how it came to be.
• Retconjuration: She uses her power as the Ultimate Weiss to retcon reality, including her own existence. In this new reality, she's "Eri Katsuragi", Keima's blood sister and she never existed as a demon in the first place.
• Rude Hero, Nice Sidekick: Keima's abrasive and unsociable nature leads him to avoid interacting with people until his contract with Hell forces him to make girls fall in love with him. The bubbly and friendly Elsie helps him out with his conquests, while also insisting he should try being nicer to people.
• Shoo Out the Clowns: Tends to happen whenever Keima gets serious about a capture. During the goddess search arc she's shooed away from even trying because she's replacing Kanon.
• Sibling Yin-Yang: An adopted sibling example with Keima. Elsie is cheerful, ditzy and friendly, Keima is serious, smart and asocial. They play it completely straight at the end of the manga, where Elsie has become his blood-related sister thanks to a Cosmic Retcon.
• Smart Jerk and Nice Moron: Keima is a Genre Savvy gamer who is very smart and competent at almost anything, but is very rude and insults everyone around him. In contrast, Elsie is quite stupid and clueless while also being way nicer and more sociable than Keima.
• Spell My Name With An S: "Elsea" (as used in this Tv Tropes page and various Image Boards) vs. "Elucia" (as per her Kaminomi Wikia page), nothwithstanding the fact that both sites eventually accept the nickname "Elsie"
  • The series' character page on Wikipedia made it a bit more confusing as her name is spelt as Elcea de Rux Ima, but like the other two interpretations spells her nickname as is.
• Talking the Monster to Death: Rather than capture the Runaway Spirit by filling the gap in Rieko's heart (a return to her youth), Keima has Elsie explain to the Spirit that Rieko is far too old to bear children, the mechanism by which it would have been reincarnated. Realizing that Failure Is the Only Option, the Spirit surrenders.
• Tareme Eyes: Big and round eyes, befitting for a cute and ditzy character as Elsie.
• Time Stands Still: When she regains her god-like power as the Ultimate Weiss, Elsie can easily freeze time just so she can explain to Keima what she really is.
• Tomato in the Mirror: Her sudden disappearance is explained when Elsie reveals to Keima that she is the ultimate Weiss that Vintage and Satyr have been trying to summon, reincarnated into a Devil by Dokuro so that it could escape being used as a weapon and learn about love and friendship. Unfortunately, she's only able to tell this to him in a Mental World conversation after having regained her memories by being summoned back into her original form.
• True Final Boss: Refers to herself as such after regaining her memories and being reverted back into her original form.
• Unreliable Expositor: Quite a bit of what she tells Keima in the first chapter is... well, wrong at worst and only partially correct at best. There is a reason Keima directs most Hell-related questions to Haqua, even pointing out that he can't fully trust what Elsea tells him.
• Unskilled, but Strong: She's pretty much useless without her Celestial Robe, and other devils make it clear that she's not really that great with it, either. This becomes most relevant in the Heart of Jupiter arc, when they're stuck in the past, and all her magic and skills are ten years ahead of everyone else. Not only does she manage to cleverly defeat a Vintage agent, but the enemy apparently has no way of seeing through her invisibility, and she can even easily dismantle Vintage's master spell. This is because she is the Ultimate Weiss
• The Watson: Most of the time, when Keima isn't asking for the assistance of Elsie's hagoromo, he's explaining to her his predictions and plans for the current conquest.
• Wholesome Crossdresser: In one of the illusory worlds Keima gets trapped in, Elsie is dressed in a boy's uniform because she is trying to fill the gaps in boys' hearts inside of an all boys school. Unless it was an outright Gender Flip.

Haqua du Lot Herminium

Voiced by: Saori Hayami (JP), Jessica Boone (season 2), Jessica Calvello (all appearances since Goddesses) (EN)

Haqua is a friend and former classmate of Elsea's and graduated at the top of their class, receiving the prestigious Scythe of Testament in recognition of her efforts. Having always excelled at everything she did, Haqua was quickly promoted to the position of District Chief of Area 32 in charge of capturing Runaway Spirits, but since her promotion she has had a terrible record. With the help of Elsea and Keima, Haqua wins back her confidence and in turn begins developing feelings towards Keima. Her human partner is Yukie.

Following this, apart from being used for Tsundere antics, Keima seems to view her as both a more reliable source of information and occasionally a more competent partner to work with. Haqua later becomes Keima's temporary partner during the Goddess arc due to Elsea being pushed aside at the time.

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• The Ace: She was the top of her class and managed to make the rank of district chief. She has proven very skilled in martial combat and is one of the few New Devils shown to cast spells independently of her Celestial Robe.
  Vintage: How can you fly without a Celestial Robe!?
  Haqua: It's a simple acceleration spell! You just have to stack it a couple dozen times!
• Action Girl: She is one of the girls who fights in the story.
• A-Cup Angst: She's very self-conscious about her flat chest and hates Nora because she has much bigger breasts than her.
• Amulet of Dependency: She's actually more effective if she's not using her celestial robe. It's easier, but easy isn't always better.
• Arbitrary Skepticism: It takes her a bit to get used to the idea that Goddesses can exist. Never mind that she's a demon, the entire system doesn't work without all three realms, and the fact that heaven and gods exist is common knowledge among demonkind. Of course, given the context of her apparent disbelief, it is possible that she exaggerated it as an excuse to put pressure on Diana as a way of getting revenge. She also claims not to believe in ghosts, though she clearly finds the 'haunted' theater spooky.
• Aren't You Going to Ravish Me?: She challenges Keima to a game and accepts his terms that the loser has to do whatever the victor wants. After losing, Haqua "pleads" with Keima to not make her do anything, but Keima keeps asking her questions about Hell instead, prompting her to lash out and feel offended at seeing Keima without even a little interest in taking advantage of her.
• Ascended Extra: Haqua starts out as a mere recurring character, which was actually pretty rare at that point in the series. However, over time her prominence has actually grown to the point where she's the one Keima goes to when he needs to actually get things done properly.
• Badass Adorable: Her big moment in chapter 176 and the following scene leave no doubt that she's both badass and adorable.
• Badass Bookworm: She's able to out-fly and outfight Vintage agents despite not having her hagoromo. While Vintage uses powerful spells and devices left over from Old Hell, she put the effort into knowing how demon magic actually works.
• Badass Cape: She wears a black cape during her Big Damn Heroes moment, in place of her Celestial Robe.
• Big Damn Heroes: In Chapter 175, Haqua shows up right on time to save Keima, Ayumi, and Chihiro from being kidnapped by Vintage.
• Book Smart: She was a honors student and graduated at the top of her class. However, after becoming a District Chief, she discovered that actually capturing Runaway Spirits is a lot harder than merely studying about it.
• Break the Haughty: She is very prideful in her skills and lies that she caught 10 runaway spirits, but is ultimately forced to confess that she hasn't caught any spirits at all.
• Cat Girl: Not in canon, but she is one of the Little Bit Beastly variety during a filler.
• Clingy Jealous Girl: She doesn't like watching other girls make moves on Keima, which often puts her at odds with the equally clingy Diana.
• Contrasting Replacement Character: In the Goddesses arc, Haqua becomes Elsie's temporary replacement as Keima's partner during his simultaneous re-conquest of the goddesses' hosts, since Elsie is absent for most of the arc because she's covering for a comatose Kanon. In contrast to Elsie who is a bubbly, ditzy Bumbling Sidekick, Haqua is more serious and competent at helping Keima.
• Curb-Stomp Battle: Haqua fought against members of Vintage and the magic of Old Hell and beat them easily.
• Deadpan Snarker: She tends to get snarky when dealing with Keima's antics. She later becomes his Snarky Non-Human Sidekick when she temporarily replaces Elsie as his partner during the Goddesses arc.
• Dressing as the Enemy: Done twice. First time to create a damsel in distress scenario for Keima and Yui. Second time to escape the Public Safety Department.
• Dude, Where's My Respect?: Haqua is pretty annoyed when Nora is the one credited with bringing down Vintage and exposing the Public Safety Department's corruption, thereby getting promoted to head district chief as a reward. Haqua's role isn't recognized at all and all she gets is her job back.
• Dynamic Entry: During the Goddess Candidate search arc, she suddenly appears kicking Keima in the head right after Yui openly confessed to him in the library.
• Et Tu, Brute?: Haqua starts breaking down when she learns that her boss and hero decided to fire her on Vintage's behalf. One can only imagine how upset she will be if she learns that her dear friend Sharia was the one who sold her out in the first place.
• The Farmer and the Viper: When Keima confines Fiore, it goes too much against the rules for Haqua's taste, so she lets Fiore go. Fiore responds by stating that she would rather die than accept her pity and confines her in a jar instead. Haqua also spends the week assisting Keima to fight Vintage at the expense of her normal duties, but one of her best friends, Sharia, notices and uses that to sell her out to Vintage, getting her tortured, fired, and almost mind wiped. As Haqua summarizes to Dokuro, "Even if I believe I'm doing the right thing, nothing goes well at all."
• Flaming Sword: Haqua has a spell that can produce this effect with her scythe.
• Foil: Haqua is basically everything her fellow demon Elsie isn't; the former is a smart and perfectionistic overachiever, while the latter is a ditzy and clumsy underachiever.
• Frameup: In order to install a Vintage agent in Haqua's position as a District Chief, the Public Safety Department spins her protests as treason.
• Fur Bikini: Like Elsie, Haqua wears a fur-trimmed bikini in the filler of Chapter 94, where's she's dressed like a Cat Girl.
• Ghost Butler: Magically shuts a door to freak out Yui while posing as an agent of Vintage.
• Go-Getter Girl: Ever since she was a child, Haqua strived to be the number one at everything she did, even graduating at the top of her class at the demon academy. After becoming District Chief, she gets frustrated about underperforming because her human partner works very slowly in her targets, while Elsie and Nora have captured way more spirits in a short time.
• Hair-Trigger Temper: Keima pisses her off fairly frequently on accident. It could just be Keima, though, since she doesn't seem to otherwise get angry that often.
• Hard Work Hardly Works: An apparent aversion. In all the history of New Hell she is the first devil from a lower class family to achieve 1st place at her school. That honor is normally reserved for those from good families and shows just how hard she did work and makes it doubtful that Fiore was really as close to the top as she assumes. She shows herself to be much more competent than her peers when she gets the opportunity as well.
• Hopeless Suitor: To Keima. Even though Haqua is blatantly Tsundere for him, Keima never sees her in a romantic light because she isn't a capture target. At most, he only considers her a convenient information source.
• Immortal Immaturity: In an omake, she teases Elsie by way of a pun over and over while Keima watches from the sidelines reflecting that they're both centuries old.
• Inferiority Superiority Complex: When first introduced, Haqua is rather smug and arrogant, though friendly to Elsie in a condescending way. In truth, her attitude is just covering up her insecurity at having failed to catch any Runaway Spirits yet. It gnaws at her so badly that a gap even opens in her heart briefly that the Runaway Spirit uses to partially control her. Unusually, it's actually Elsie who has to break through and help her.
• Lie to the Beholder: While Elsie fills in for Kanon, Haqua fills in for Elsie, using an optical illusion that makes everyone but Keima see her as Elsie.
• Monster Roommate: In the Goddesses arc, besides replacing Elsie as Keima's demon sidekick, Keima has Haqua stay at his house for a few days while they work together to find the goddesses' hosts.
• Ms. Exposition: The main role she was created to fulfill was to provide a friend of Elsie's that can give reliable information where Elsie cannot.
• Ninja Log: Switches herself with a dummy while preparing to attack Vintage agents from above.
• No Sense of Direction: In the Haqua After 3 4-koma, she said she came straight to the Katsuragi household, but we see that she went through multiple houses beforehand.
• Not Quite Flight: How the anime depicts her Celestial Robe-less flight in Season 3 Episode 10, with her jumping off small bursts of magic.
• Out of Focus: Haqua is Keima's and Elsie's most prominent friend from Hell throughout the manga, even replacing Elsie as Keima's partner during the Goddesses arc. However, her relevance and screentime get drastically reduced in the final arc because she was excluded from the time travel plot. She didn't even show up in the final chapter.
• Playing with Fire: She is seen using fire magic to shroud her scythe in blue flames.
• Really 700 Years Old: She's about three hundred years old, but her social standing and emotional maturity basically match her physical appearance: She seems to be the equivalent of a high school graduate with an important but low level position.
• Red Eyes, Take Warning: Mostly averted. Just don't make her angry.
• Reluctant Fanservice Girl: She's the most frequent victim of Keima's Accidental Pervert moments. While being seen naked in embarrassing enough, what annoys her the most is Keima not even batting an eye at her body. There's also a few scenes of her getting stripped by other characters later on.
• The Rest Shall Pass: At the end of Ch 184, she tells Keima and Chihiro to go on ahead while she faces off against Lune.
• Self-Made Woman: In spite of coming from a poor background, she was able to graduate as the number one student in her class and become a district chief, a type of demon official.
• Sexy Backless Outfit: Her normal outfit has a bare back, although it's not obvious because her long hair gets in the way.
• Shameful Strip: In the middle of the Goddesses arc, Haqua is arrested by corrupt officers of Hell and stripped to her underwear before being subjected to Electric Torture.
• Ship Tease: Haqua has an obvious crush on Keima, acts Tsundere around him, and repeatedly gets into embarrassing naked accidents with him. Meanwhile, Keima does treat Haqua more seriously than Elsie, but doesn't see her as a love interest either.
• Sinister Scythe: The Scythe of Testament was awarded to her for being the number one student in her class.
• Sitting on the Roof: Does this after she walks in on Keima naked thanks to Yukie.
• Skilled, but Naive: Her biggest character flaw. She is very Book Smart and was rivaled only by Fiore at the devil magic school, but when she started working in the field, she stumbled quite a bit at first. Later, when treachery became an issue, it got worse. When Keima has Fiore imprisoned as a suspected member of Vintage, Haqua feels that this sort of interrogation is wrong and ends up releasing her. Fiore immediately takes the opportunity to start causing trouble. Later, Haqua feels the need to inform the proper authorities about Vintage's criminal activity, little realizing that Vintage has come dangerously close to becoming the proper authorities. The best Haqua's boss can do is not turn her in. And for all her trouble, Haqua ends up being sold out anyways by one of her own friends.
• Took a Level in Badass: When she loses her robe and gains some confidence, she's far more effective than she was previously.
• Tsundere: Harsh type. Haqua is very prideful and short-tempered, making it hard for her to express her attraction to Keima through anything but constantly blushing around him. She's frequently beating him up with her scythe when he walks into her when she's naked, with the thing that pisses her off the most being that he won't even react to her nudeness.
• Tsurime Eyes: She has the sharp eyes expected from a violent Tsundere.
• The Watson: When Elsie isn't around in the Goddesses arc, it's Haqua who has to hear Keima planning his captures, but she catches on to the fact that Keima doesn't really answer questions.
• Wide-Eyed Idealist: Has a great deal of pride in the peaceful, civilized world of New Hell. Until recently, she was blissfully unaware just how strong of a hold the old ways have over New Hell. She even tries to give a group of Public Safety Officers a speech about how she is doing what is right and won't let them trample over her rights, even though she already suspects that they are agents of Vintage.
• Wistful Amnesia: Elsie makes adjustments to the timeline, making most of the characters remember her as having always been Keima's sister. Haqua is one of the few mentally affected characters to notice something is off.

Tenri Ayukawa

Voiced by: Kaori Nazuka (JP), Juliet Simmons (EN)

Keima's childhood friend who has just recently moved back into town. She has a huge crush on Keima, but because she lacks passion she's content to simply watch him rather than continue pursuing him.

She later plays a role in the third memory fragment of the Heart of Jupiter arc where Keima pushes her into the spotlight to duel Kaori Yuuzaki as the number one female of Maijima East Elementary.

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• Childhood Friend Romance: She has been in love with Keima since she was 7. Keima denies that they were friends in the first place, though. On the other hand (much like with Elsie after he used similar logic to attack her 'little sister' credentials), she ends up becoming one of his few actual friends.
• Color Failure: She looks like she got petrified. The OVA adds a Luminescent Blush on top of this, resulting in what looks like an intensely blushing statue of Tenri.
• Disappeared Dad: Tenri's father is not mentioned until FLAG 200 (10 years in the past).
• Extreme Doormat: She is very quiet, and Keima describes her as having no desires, which annoys Diana in regards to winning Keima's heart, but also leaves her immune to possession by the Runaway Spirits. Keima exploits this in the Heart of Jupiter arc by working to promote her to Alpha Bitch so as to defeat Vintage's scheme to create high quality hosts.
• Forgotten First Meeting: She used to be Keima's neighbor and classmate, but they were separated for a decade and he forgot about her.
• Girl Next Door: She's quiet, kind and submissive without quite reaching doormat levels.
• Hiding Behind Your Bangs: At first, Tenri's eyes are hidden by her long bangs to denote her terminal shyness, but her eyes do become visible when the assertive Diana is in control of her body. Later, Tenri cuts the bangs after she moves next to Keima's house.
• Hopeless Suitor: Poor Tenri never had a chance to win Keima's heart because he was already meant to be with Chihiro and she knew it all along, but she still had a little hope that things could end up differently.
• I Want My Beloved to Be Happy: As long as Keima is happy, Tenri is happy. When Keima asks her what she wants to do about her feelings for him, she says she only wants to help him so he can return to his normal life and play his beloved games. At the end of the series, it's revealed Tenri knew for a full decade that Keima would fall in love with another girl, but she did nothing about it and decided to let Keima be with Chihiro.
• Joshikousei: Most of the time, Tenri wears the Sailor Fuku uniform of her high school.
• Literally Loving Thy Neighbor: She becomes Keima's next-door neighbor and she has had a huge crush on him since she was seven years old.
• Love Revelation Epiphany: While she was already interested in him, Kaori lying to Tenri about Keima being in love with her is pretty much what concludes with the development of Tenri's crush. Tenri is quite shocked when she realizes that Kaori tricked her.
• Meaningful Name: "Tenri" means "Rule of Heaven".
• Nice Girl: One of the nicest and sweetest girls in the cast, but thanks to Diana taking over she still ends up hitting Keima frequently.
• Out of Focus: Even though Tenri is one of the main characters and Keima's closest friends, her timid personality causes her to be constantly overshadowed by Diana, who is in control of her body for most of her appearances. Tenri herself only gets into focus in the final arc because Keima travels back in time to before Tenri became Diana's host.
• Patient Childhood Love Interest: She has had a crush on Keima for a decade, although she was separated from him until her family moved next-door to him. Much to Diana's annoyance, Tenri doesn't take the initiative in her relationship with Keima despite having loved him for so many years, being glad with just being his neighbor.
• Post-Kiss Catatonia: Keima kisses her to trick Nora, causing her to faint from the shock and joy.
• Powers via Possession: As Diana's host. Before the confirmation that Diana is indeed a goddess as she claims, Keima theorized she could just be an abnormal Weiss trying to fool him.
• The Quiet One: Tenri says little. Most of the time Diana has to do the talking for her.
• Secret Secret-Keeper: After Keima encounters her when they were in Elementary school and in order to stop Vintage, Older Keima must bring her in on the whole scheme. This was easy as Tenri had taken interest in Keima as they were both loners of sorts and so paid attention to what he did, but she was afraid of his cold personality. When Older Keima planned on returning to the future, it is revealed Tenri's memories were never erased and had known about the whole basic plot since her introduction in chapter 57.
• Shrinking Violet: She's very shy and quiet.
• Stage Magician: Tenri's hobby is doing magic tricks. She's particularly fond of the Disappearing Box. Diana is oddly fascinated by her tricks despite knowing powerful enough magic to split seas.
• Tareme Eyes: Her round eyes go well with her shy and kind personality and contrast Diana's Tsurime Eyes.
• Tarot Motifs: Tenri is the joker presumably because she's: A. not registered to Keima; B. did not have a Runaway Spirit but rather a goddess; and C. has overall different significance to the story than the other capture targets and Keima.
• Willing Channeler: Unlike the other hosts, Tenri invited Diana into herself, in order to save Keima and herself from the Weiss.

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