Peacock is an ad-supported subscription-based streaming service launched in 2020 that is owned and operated by NBCUniversal, itself owned by Comcast. As the conglomerate's official answer to Netflix and Hulu (which NBCUni maintains minority ownership of until 2024, when it will sell its stake to majority owner Disney), the service's content encompasses material from all of NBCUniversal's brands.
Peacock is offered in three tiers. The "Free" version has a reduced content output. A "Premium" tier includes the complete programming lineup. The third tier is an ad-free version of the Premium tier. In addition to its video-on-demand offerings, Peacock also offers special linear channels airing exclusive content not available on NBCU's other nets. The linear channels will offer NBC's late-night schedule just hours before airing on the network itself.
The service is planned to be the home of all content from the Universal, Focus Features, Illumination Entertainment and DreamWorks Animation studios (including its DreamWorks Classics subsidiary). Newer content from these studios will not be available at launch due to pre-existing contracts,note but the service will stream older titles whose exclusive pay-TV rights have expired.
Subscribers to Xfinity's X1 and Flex cable plans have free access to the ad-supported Premium tier at no additional cost. A beta version of the service was launched for participating Xfinity subscribers on April 15, 2020, with the official rollout commencing on July 15.
See the trailer here.
- NBC (post-1973 programming only; pre-1973 content is licensed to CBS)
- NBC News
- NBC Sports
- NBC News
- Universal Pictures (first-run movies are with HBO until 2023; Peacock has access to second-run movies (beginning with 2020 releases) as well as first-run access to non-theatrical movies)
- NBCUniversal Content Studios
- Universal Television
- Universal Content Productions
- NBCUniversal International
- USA Network
- Universal Kids
- A&E Networks (select catalog programming)
- Disney (select ABC and 20th Television programming; non-exclusive)
- Fox (select reality and unscripted programming)
- Lionsgate / Starz (select films and shows)
- Stephen J. Cannell Productions (through Carsey-Werner)
- ViacomCBS (select Paramount Pictures movies and ViacomCBS-owned programming; non-exclusive)
- WarnerMedia (select Warner Bros. movies and shows; non-exclusive)
- WWE (select programming; starting in March 2021, Peacock Premium will be the exclusive home of all WWE Network content in the US)
Orignal Programs by Peacock
- The Amber Ruffin Show
- A.P. Bio (season 3)
- Battlestar Galactica (revival)
- Big Dummie
- Brave New World: a mini-series based on Aldous Huxley's dystopian novel about a Free-Love Future and how an outsider who lives on its outskirts tries to fit in after discovering that his mother was once a part of the allegedly enlightened society.
- Clean State
- Untitled Clueless series
- Division One
- Dr. Death
- Fan Girl
- Hart to Heart
- Hatching Twitter
- Hitmen (2020)
- The Kids Tonight Show
- Law & Order: Hate Crimes
- Olympic Boulevard
- One Of Us Is Lying
- Punky Brewster
- Rutherford Falls
- Saved by the Bell
- Straight Talk
- Untitled Queer as Folk reboot
- Washed Up
Tropes associated with Peacock:
- Digital Destruction:
- Sadly played straight with The Twisted Tales of Felix the Cat, which is taken from low-quality PAL masters as opposed to the original broadcast tapes, which are presumably lost.
- The episodes of Sitting Ducks suffer the same issue as above, the audio is higher pitched and rendered at a different framerate.
- Enemy Mine: With Hulu, which carries NBC programming and made a licensing deal with Dreamworks Animation (owned by NBCUniversal) prior to Peacock being announced. It's unclear what concessions were made (and if they were related to Comcast becoming a silent partner after Disney took majority control of Hulu), but Peacock was able to secure joint rights to stream NBC's programming and new DreamWorks filmsnote , plus got to co-distribute several new animated shows with Hulu, beginning with Madagascar: A Little Wild.
- Follow the Leader: Downplayed, as it's not a straightforward Netflix clone in the way Disney+ and HBO Max are. Peacock is essentially a mashup of Hulu (ad-supported premium content with an ad-free option) and Pluto TV (channels and free programming) that has also downplayed the "brand-centric streaming service" nature of Disney+, HBO Max and Apple TV+ by incorporating content from third parties more freely. Executive Matt Strauss even joked about how "[they] did not call this service NBC Plus."
- Plus, nowadays we tend to forget NBC Universal already had its own streaming service before, Seeso. This was, however, short-lived (lasting for little more than a year from 2016 to 2017) and was centered around comedy, as opposed to Peacock's generalist focus. At the time "streaming" was basically synonymous with "Netflix", which further dented its appeal.
- Network to the Rescue:
- A.P. Bio was cancelled by NBC, then revived by Peacock for a 3rd season.
- On the Keep Circulating the Tapes front, semi-forgotten Saturday morning cartoons like The Twisted Tales of Felix the Cat, Fievel's American Tails, Noddy's Toyland Adventures and The Adventures of Timmy the Tooth were finally brought back into circulation after decades of no reruns or official DVD and VHS releases (at least in America).