Unlike most streaming services, the on-demand content is a secondary focus. Pluto instead operates akin to a cable or satellite provider in that its offerings are primarily distributed via linear channels. As such, advertisements are inserted into each channel's programming akin to commercial breaks seen on traditional networks. Some of these channels are existing TV networks offered through Pluto, such as CBSN, Scripps!Court TV and Buzzr note . The other channels are operated by Pluto themselves, which has content deals with studios such as MGM, Sony Pictures, and Shout! Factorynote . Some channels are devoted to one show 24/7, such as Mystery Science Theater 3000, American Gladiators, Dora the Explorer, and vintage Doctor Who; they used to have audio-only music channels from Dash Radio (mimicking how Music Choice is provided with cable packages), but these were dropped in July 2020. Currently, over 200 channels are offered through apps on mobile devices, streaming devices, game consoles and PCs (though not all channels are available on all platforms for various reasons).
2019 saw ViacomCBS acquire the service in an attempt to catch up with the streaming age. Almost immediately after purchase, Viacom brought their brands, such as MTV and Nickelodeon, to the service, offering archive programming. Even the former Spike TV (which was relaunched as Paramount Network in 2018) was revived as two Pluto channels.
Pluto TV is also slowly expanding internationally, having launched in the UK. The service has also begun to be integrated into cable platforms, with Xfinity's X1 (and Cox's Contour, a rebrand of the X1 service) adding apps for the service. The beginning of 2020 saw further rollout of the service in worldwide markets, as well as a new logo and visual look (as seen above) and a new UI across all platforms. A major marketing campaign began to coincide with the rebrand, Pluto's first. The company announced in February of that year that Pluto TV content will also be offered as part of CBS All Access, which will be renamed into Paramount+.