Unlike most streaming services, the on-demand content is a secondary focus. Pluto instead operates akin to a cable or satellite provider in that its offerings are primarily distributed via linear channels. As such, advertisements are inserted into each channel's programming akin to commercial breaks seen on traditional networks. Some of these channels are existing TV networks offered through Pluto, such as CBS, Scripps!Court TV and Buzzr note . The other channels are operated by Pluto themselves, which has content deals with studios such as MGM, Sony Pictures, and Shout! Factorynote . Some channels are devoted to one show 24/7, such as Mystery Science Theater 3000, The Price Is Right, Dora the Explorer, and vintage Doctor Who; they used to have audio-only music channels from Dash Radio (mimicking how Music Choice is provided with cable packages), but these were dropped in July 2020. Currently, over 200 channels are offered through apps on mobile devices, streaming devices, game consoles and PCs (though not all channels are available on all platforms for various reasons).
2019 saw Viacom acquire the service in an attempt to catch up with the streaming age. Almost immediately after purchase, Viacom brought their brands, such as MTV and Nickelodeon, to the service, offering archive programming. Even the former Spike TV (which was relaunched as Paramount Network in 2018) was revived as two Pluto channels.
With the late 2019 re-merger of Viacom and CBS, CBS's on-demand streamer, CBS All Access, became the combined company's main streaming focus. It was renamed and expanded as Paramount+ the next year following a major advertising push, using the company's internationally best-known brand in a lead up to international expansion. (Similarly, the combined ViacomCBS would rename itself Paramount Global in 2021 for the same reason.) With that, Pluto TV became a secondary streaming platform, largely tapping into Paramount's large back catalogue.
Pluto TV is also slowly expanding internationally, having launched in the UK. The service has also begun to be integrated into cable platforms, with Xfinity's X1 (and Cox's Contour, a rebrand of the X1 service) adding apps for the service. The beginning of 2020 saw further rollout of the service in worldwide markets, as well as a new logo and visual look (as seen above) and a new UI across all platforms. A major marketing campaign began to coincide with the rebrand, Pluto's first. The company announced in February of that year that Pluto TV content will also be offered as part of Paramount+.
In November 2021, it was announced that Pluto TV would broadcast episodes of the fourth season of Star Trek: Discovery in international markets where Paramount+ is not yet available, beginning on November 26, 2021. The move came following the program's removal from Netflix in those markets, with it having been previously stated it would not become available again until 2022.
See also Tubi, a rival ad-supported streaming service owned by Fox with much of the same content (in-particular, content from MGM and Shout! Factory) and Stirr, another free linear channel stream service.
Current Channel lineup:note
- Pluto TV Spotlight
- Action
- ReAction
- Comedy
- Drama
- Pluto TV Fantastic
- Romance
- Pluto TV Crime Movies
- Thrillers
- Horror
- Terror
- Black Cinema
- Pluto TV Staff Picks
- Documentaries
- 00's Replay
- 90's Throwback
- 80's Rewind
- 70's Cinema
- Paramount Movie Channel
- Westerns
- Classic Movies
- Cult Films
- Flicks of Fury
- The Asylum
- Paramount+ Picks
- Showtime Selects
- TV Land Drama
- More TV Drama
- The Walking Dead Universe
- Stories by AMC
- Beverly Hills, 90210 note
- Pluto TV Drama Life
- Heartland
- Baywatch
- Degrassi
- Hallmark Movies & More
- Pluto TV Love Stories
- Pluto TV Suspense
- Star Trek
- SciFi
- Stargate
- British Drama
- Demand Africa
- BET on Pluto TV
- BET Her on Pluto TV
- Bounce XL
- The Grio.TV
- Shades of Black
- CMT on Pluto TV
- Logo on Pluto TV
- K-Content by CJ ENM
- Mixible
- Awesomeness TV
- Pluto TV News
- CBS News
- Local CBS Station note
- CBS News New York
- CBS News Los Angeles
- CBS News Chicago
- CNN
- NBC News Now
- Today All Day
- 60 Minutes
- WeatherNation
- Sky News
- Bloomberg Television
- Cheddar News
- Newsy
- Newsmax
- Blaze Live
- America's Voice
- OAN Plus
- The First
- TYTnote Network
- Yahoo! Finance
- Pluto TV Crime Drama
- CSI
- CSI: Miami
- CSI: New York
- True Crime
- 48 Hours
- COPS
- Forensic Files
- Cold Case Files
- The New Detectives
- Unsolved Mysteries
- Crime 360
- Midsomer Murders
- Britbox Mysteries
- Court TV
- Reality
- Bar Rescue
- Ink Master
- Skills + Thrills
- Spike TV on Pluto TV
- Spike Outdoors
- Pluto TV Backcountry
- Pluto TV Paranormal
- Cars
- Dog the Bounty Hunter
- Series/Cheaters
- All Reality WE TV
- Love & Hip Hop
- VH1 Hip Hop Family
- VH1 I Love Reality
- Black Ink Crew
- Jersey Shore
- MTV on Pluto TV
- MTV Dating
- Dallas Cowboy Cheerleaders
- Celebrity
- Teen Mom
- Weddings
- Pluto TV VS
- The Amazing Race
- Survivor
- The Challenge
- Fear Factor
- Lives
- Rescue 911
- 5 Emergency Rescue
- UKTV Play Heroes
- Jeopardy!
- Wheel of Fortune
- Pluto TV Game Shows
- Let's Make a Deal note
- The Price Is Right: The Barker Era
- The Price is Right note
- Buzzr
- Deal or No Deal note
- Game Show Central
- Family Feud Classic note
- Supermarket Sweep
- The Drew Barrymore Show
- The Rachael Ray Show
- Dr. Phil
- Nosey
- Judge Nosey
- Judge Judy
- Courtroom
- Pluto TV Soaps
- Funny AF
- TV Land Sitcoms
- More TV Sitcoms
- Slightly Off by IFC
- Black Throwbacks
- Kevin Hart's LOL! Network
- Comedy Central on Pluto TV
- Comedy Central Animation
- Stand Up TV
- British Comedy
- Tosh.0
- Wild'N Out
- Mystery Science Theater 3000
- Rifftrax
- Pluto TV Pranks
- Always Funny Videos
- Fail Army
- UKTV Play Laughs
- Classic TV Comedy
- Classic TV Families
- Black Classics
- Family Ties
- Happy Days note
- Three's Company
- The Love Boat
- The Andy Griffith Show
- The Addams Family
- The Beverly Hillbillies
- Johnny Carson TV
- The Carol Burnett Show
- The Ed Sullivan Show
- Classic TV Drama
- Matlock
- Mission: Impossible
- Perry Mason note
- Western TV
- Gunsmoke
- Wanted: Dead or Alive
- The Rifleman
- Doctor Who Classic note
- Dark Shadows
- Shout! Factory TV
- Classic Toons
- This Old House
- Home
- Tiny House Nation
- BBC Home Garden
- Antiques Roadshow UK
- Antiques Road Trip
- Home Made Nation
- Dabl
- The Design Network
- America's Test Kitchen
- Food TV
- Gordon Ramsay's Hell's Kitchen Uncensored
- Iron Chef note
- BBC Food
- Julia Child
- The Bob Ross Channel
- Smithsonian Channel Selects
- History
- Military
- Science
- Voyager Documentaries
- Travel
- Animals
- The Pet Collective
- Cats 24/7
- Dogs 24/7
- Faith TV
- TBN
- Naturscape
- Slow TV
- 5 Destination Britain
- CBS Sports HQ
- Fox Sports
- NFL Channel
- MLB Channel
- MLS Channel
- PGA Tour Channel
- PBR Ride Pass
- Pluto TV Sports
- Fight
- Bellator MMA
- Profesional Fighter's League
- Impact Wrestling
- Glory Kickboxing
- beIN Sports Xtra
- MAV TV Selects
- Waypoint TV
- World Poker Tour
- Poker Go
- Pluto TV Gamer
- IGN
- Minecraft TV
- Gameplay Roblox
- Gameplay Fortnite
- Gameplay Sports
- Gameplay Call of Duty
- Anime All Day
- One Piece note
- Naruto note
- Yu-Gi-Oh! note
- Lupin III note
- TokuShoutSu note
- Sailor Moon
- Live Music Replay
- Vevo 70's
- Vevo 80's
- Vevo 90's
- Vevo 2K
- CMT Equal Play
- Vevo Country
- Yo! MTV
- Vevo True School Hip-Hop
- Vevo R&B
- Vevo Retro Rock
- Vevo Pop
- MTV Spankin' New
- MTV Biggest Pop
- MTV Block Party
- Classica
- Vevo Latino
- Vevo Reggaeton & Trap
- Cine Premiere
- Séptimo Arte
- Pelis Y Popcorn
- Cine Adrenalina
- Cine Terror
- Cine ¡¡Jaja!!
- Cine XOXO
- Telemundo Telenovelas Classicas
- Norelas Con La Abuela
- Amantes Del Romance
- Carazon Turco
- Badass Novelas
- CSI en Español
- CSI Miami en Español
- CSI New York en Español
- Crimenes Imperfectos
- Mysteries Sin Resolver note
- Investiga
- Emergencia 911 note
- Mi Obsesion Favorita
- MTV Acapulco Shore
- MTV en Español
- Sony Canal Escape Perfecto
- Spike ¡Extremo!
- Top Gear en Español
- The Walking Dead en Español
- Viaje A Las Estrellas
- Series Con Ñ
- Entre Nosotras
- Estrella TV
- Casas de la Dra. Polo
- Nosey Escándalos
- Sony Canal Comedias
- Comedy Central en Español
- Gordon Ramsay's Hell's Kitchen en Español
- Foodies
- Mundo Paranormal
- Mundo Viajero
- Mundo Geek
- Estrella News
- Euro News
- Noticias
- beIN Sports Xtra Ñ
- Combate World
- Lucha Libre Worldwide
- Naruto en Español
- Yu-Gi-Oh! en Español
- Nick Jr. on Pluto TV
- Nick Jr. en Español
- Dora TV
- Little Stars Universe
- Little Baby Bum
- Bebecito Bum Y Sus Amigos
- BBC Kids
- Niños Por BBC Kids
- Baby Shark TV
- Nick on Pluto TV
- Nick en Español
- Totally Turtles note
- Kids Movie Club
- Rainbow Squad
- Team Spirit
- Kartoon Channel
- Find Out Why
- LEGO Kids TV
- pocket.watch
- Ryan and Friends
- Transformers TV note
- Forever Kids
- No Parents Allowed
- Grande-ish
- Garfield and Friends