An airheaded girl who can't seem to concentrate on just one thing and pretty much talentless and had no idea about what she really wanted, although she believed in the importance of reaching out for her dream. She's a second year student in L'Ecole des Cinq Lumières. She bumped into Coco in her school's library and after an encounter with the Nightmare, she was chosen to become Cure Dream and decided that she's going to restore Coco's Palmier Kingdom and see through it to the end... this time not losing sight of that. Along the journey, as Coco posed as their teacher, Nozomi also discovers her own dream that she'll reach out one day: to become a teacher.
If she says "Okay!" in the beginning, expect her to finish with, "It's decided!"
Character Development: Nozomi at the beginning is a scatterbrain hopeless with everything, be it studying, paying attention, athleticness or whatever. Over time, she starts paying attention more to her studies, resulting better grades and in the middle of GoGo!, capable of tutoring Rin's younger siblings.
Crouching Moron, Hidden Badass: During her daily life she's an idiot that often needs to rely on her friends to get anything done. During battle she's a walking force of destrction, both physically and magically.
Desperately Looking for a Purpose in Life: Nozomi's crux of Character Development is this. The reason why she has such a short attention span was because she's always looking for what she wanted to do (getting kicked out of various clubs were because it took her quick enough to realize those are not what she wanted). After meeting Coco and deciding to help the Palmier Kingdom, Nozomi slowly starts to realize that she likes helping people the best and put attention to it, and after a 'tutoring' from Coco and seeing him teach her, she finally realizes her dream to be a teacher, to help those in academical trouble (like she was before). And now she's the Goddess of it!
This is actually called back in Pretty Cure All Stars New Stage 3: she's trapped inside a dream world, living out her dream of being a teacher... and promptly realizes this isn't what she wants and proceeds to kick herself out of it and kick the other Cures out of their dream worlds in the process! She wants her dream, but she'll get it her own way.
The Ditz: She's absentminded, gets distracted easily, struggles to get even acceptable grades, and misses the obvious even when its staring right at her, like when she misses Milky Rose's identity right after she transforms into her true form right in front of Nozomi.
The Leader: Types III and IV. The other Cures unanimously chose her to fill this role because she was the one that brought them together to be Pretty Cure in the first place. Not that she'll claim she's the leader. She thinks they don't need one anyway.
Rose-Haired Sweetie: She is the first one in the franchise, starting the trend of having optimistic pink-haired girls as the main characters.
This Loser Is You: At least at first, as she's extremely scatterbrained and can't seem to concentrate. However, by the time Character Development kicks in, Nozomi starts moving away from this, as she becomes more responsible and tries her best to reach out for her dreams.
Also unlike Tsubomi later, Nozomi kind of subverts this. When she becomes Cure Dream, she didn't flail around like a clueless ditz, she was pretty capable into immediately getting into combat. It's just that when she's just Nozomi that she's sucking in life (until Character Development above).
Vitriolic Best Buds: With Milk/Kurumi. They argue a lot, but they become eventually close friends.
Nozomi's best friend since childhood. Rin is down-to-earth and slightly sarcastic compared to Nozomi, but they're best friends and Rin worries about her greatly. She's good at every sports, but decided to concentrate on soccer/futsal. She becomes Cure Rouge after witnessing Nozomi fighting it and despite not wanting to get involved with such crazy thing, she decided to go through it out of her worry with Nozomi. Despite her tomboyish exterior, Rin also indulges in feminine hobbies, such as accessory-design.
A freshman in L'Ecole des Cinq Lumières school and an idol in training. Due to her busy schedule, Urara usually kept to herself, and her shy attitude doesn't help, although when situation calls it, she can ham things up. However, Nozomi barges into her life trying to befriend her and after an encounter with the Nightmare, her desire to protect her new friends led her to become Cure Lemonade. Afterwards, with her new friends, Urara began her journey not just as a Pretty Cure, but also evolving into a world-class idol.
Tropes associated with Urara:
Accidental Hero: In the first movie, she's the reason the villain's plan failed.
A third-year student L'Ecole des Cinq Lumières and usually volunteers to manage the library. Komachi is the daughter of the head of a famed sweets shop. She's calm and assuring, but is pretty scary when she snaps. She's also a novel writer, thus easily getting excited over unnatural things. This 'unnatural thing interest' led her to follow Nozomi, witness the Nightmare, and becomes Cure Mint. Aside of her being a Precure, Komachi also got her novel reviewed by Nuts, also developing a crush on him.
Sibling Yin-Yang: Komachi is gentle and soft-spoken while her older sister Madoka is wilder. Since they look alike so much, her friends are shocked when Madoka first appears riding a motorcycle and everybody thinks she's Komachi.
A third-year student of L'Ecole des Cinq Lumières and the Student Council President. Karen has a no-nonsense, stoic personality that evokes a cool aura and made her popular, not to mention she's ridiculously rich. However, deep down she is a Lonely Rich Kid, only living with her butler and associating with Komachi mostly. At first she thinks the Pretty Cure thing is a farce, but was forced to believe it when the Nightmare invaded her house. But then she failed to become a Pretty Cure due to her 'do-things-herself' mindset. Despite so, Nozomi continued to bugger her about becoming a Pretty Cure, and after realizing that she wants to protect her friends, Karen is able to become Cure Aqua. During the course of the series, she develops a rapport with Milk and discovers her dream to help those who are sick, and she starts learning on how to become a doctor.
Adventure Rebuff: In the beginning she thought of becoming Cure Aqua just because she thinks in the end, to do it right, she can't depend on anyone if she wants to do things right... resulting her butterfly VANISH and forced her to watch Bunbee trounce the Cures and get away with the Pinky. It's only after her resolve was to protect her friends instead of doing things herself that she can transform.
Aloof Dark-Haired Girl: Aside of being the tallest of the group and her dark blue hair stand out, in the beginning, she presents herself as the aloof, serious, stoic (albeit caring) girl. She mellows down after becoming a Cure, but the element is still there.
Archer Archetype: Gains the "Pretty Cure Sapphire Arrow" eventually, and being the Cure of Intelligence she mostly keeps her calm, cool, collected persona. In a subversion, that attack is usually reserved for finishing blows, she usually resorts into pummeling the enemy with fists and feet before that happens.
Big Eater: Funniest thing, she's so ladylike when she eats all of her food.
Cannot Tell a Joke: When the gang goes vacationing in her mountain resort, she tries to joke that her family owns everything in the mountain range; they take her seriously, much to her embarrassment. Jiiya, however, is driven to tears that his mistress is even telling jokes now.
Cross-Cast Role: When sent to the Urashima Tarou's world by Shibiretta, Karen got saddled with the role of the titular character, and the kids who 'tortured' the turtle (Milk) refer her as "onii-chan", to her puzzlement.
Defrosting Ice Queen: Starts out as your typical cold, stoic, but Lonely Rich Kid, opening only to Komachi. Thanks to Nozomi 'barging in' to her life and becoming Cure Aqua, she starts opening up to more people. According to her butler, she's a lot livelier afterwards.
Yamato Nadeshiko: Despite her westernized style or wealth, Karen is pretty much the closest one we can get, she's loyal and protective to her friends and will bet on everything to defend them and her home. Also, her 'dream marriage' scenario is also the only one that follows the traditional style.
Bitch in Sheep's Clothing: When first introduced, Milk claims about feigning vulnerability and pity so she gets taken in and fed with free food... and then leave without being noticed, rinse and repeat ("They're all such suckers!"). Though she quickly got over this one.
Prince Charming: Coco, especially in human form, is this. He's of Palmier nobility, he's heroic, kind and courageous... However, he's in the Precure series, so he usually gets stuck in getting blown away by the monsters or needing the Precures (usually Nozomi) to rescue him. Doesn't stop him to try to stand in the face of danger to protect the Cures and telling the enemy to cease their acts of harms towards the Cures (although it'll usually end up with him getting blown away), which is pretty damn heroic.
Brutal Honesty: He doesn't soften his opinions for the listerner's sake. Examples include how he tells Komachi that he thinks her book is weak, and rejecting love letters on the spot.
Cynicism Catalyst: His attempt to help someone who seemed in distress allowed Nightmare to invade the Palmier kingdom. He can't forgive himself for that and it reflects in his worldview and the treatment of the people around him.
The first villain to appear in the series. Girinma is one of Bunbee's three subordinates. His true form is a humanoid praying mantis. After many defeats, Bunbee gives him the black card which is actually a black Kowaina mask, and despite risking to lose his personality, he puts the mask on it to prove his loyalty and becomes a Kowaina.
Undying Loyalty: For his faults, he's damn loyal to the company, something that Kawarino praised.
Voiced by: Akio Suyama
He's one of Bunbee's subordinates, until he deserts from Nightmare after his first defeat. He always try to get payment from different jobs to buy money, but he never keeps a job. His true form is a humanoid toad. Kawarino tricks him by offering him a high ranked job in Nightmare, but the black Kowaina mask transforms him into a Kowaina.
Bunbee is the boss of Girinma, Gamao and Arachnea. His true form is a humanoid bee. He suffers from his department's failures and he's often criticized by Kawarino. After Gamao deserted Nightmare and Girinma and Arachnea's deaths, his department is disbanded and he becomes the subordinate of the members of the second department. He confronts Kawarino about his sneaky methods, but he's almost killed by him. After the defeat of Nightmare, he joins Eternal in the sequel, working as a subordinate for several villains, but ultimately leaving them and he becomes an ally of the heroines.
Bad Boss: Started out as this in a minor version. But after Girinma dies, he starts shading away from it, warning Arachnea not to go through what Girinma went through, something that failed. Then ironically, after 'demotion', he got assigned with a lot of BadBosses.
Overshadowed by Awesome: After his division was disbanded, he is quickly overshadowed by his superiors Hadenya, Bloody and Kawarino, especially the latter two. And in the sequel, he's the weakest villain since three other villains have natural One-Winged Angel forms, and three another villains have better abilities.
The female and arrogant member of the second department who enjoys to boss Bunbee around. Her true form is a humanoid bird. After several defeats, Kawarino forces her to wear a black Kowaina mask, becoming a Kowaina herself.
A veteran member of the second department who always transforms rooms into Kowainas. His true form is a humanoid bat. He was also Kawarino's previous superior. After several defeats, Kawarino puts a black Kowaina mask on his face and traps him in the darkness, but in the Grand Finale, Bloody comes back and drags Kawarino with him down.
Kawarino is Desparaiah's secretary, and one of the three core members in the second department. He's sneaky, feels no sympathy to anyone, but the most powerful employee of Nightmare. His true form is a gigantic humanoid chameleon.
Badass: Even in his human form, he can stop villains who wear the black Kowaina masks. And his true form is much stronger than their monster forms. Not to mention that he can temporarily concetrate his enemies' powers in his tails.
Dragon-in-Chief: Is a much more dangerous and active threat to the Pretty Cure 5 than his boss.
The Heavy: He's responsible for the invasion and destruction of the Palmier Kingdom, he manipulates and abuses all other villains, and he's the one who makes Desparaiah's wish coming true. And if the Palmier Kingdom was never destroyed, the Pretty Cure 5 wouldn't even exist.
Evil Cannot Comprehend Good: When Despariah was contemplating that there's more than despair and prepares a Heel-Face Turn, Kawarino reforms himself and rants on why Despariah won't get into despair again.
For the Evulz: Due to this, it casts judgment in what he claims of doing it for Despariah, he's probably liking spreading despair because he personally likes it.
Evil Sounds Deep: Averted. His voice is so high, you can mistake him for a woman or having a female seiyuu. Even in his true form, his voice is still very high.
Hope Crusher: He takes delight in crushing hopes and inflicting despair (not that you'll see him laugh in joy for it), even his Nightmare Mask is designed to inflict one. When he saw Desparaiah trying to stop being one, he flips.
Identical Stranger: In the epilogue of GoGo!, Bunbee has a lazy employee named Shiri who looks like Kawarino.
Karmic Death: He was dragged down to hell by Bloody, whom he previously sent to hell after outliving his usefulness.
Kissgusting: His reaction in Episode 31, when Hadenya blows a kiss to him.
Mask of Power: Averted. He doesn't use the Black Kowaina masks, but he absorbs them in form of the black cards.
You Have Outlived Your Usefulness: Whoever fails constantly is given the Black Card, which turns into a black Kowaiina mask and when put on, will boost their strength, but make them a mindless monster, then get destroyed by the Cures. He also literally gives one treatment to Bloody.
Desparaiah is the leader and employer of Nightmare. She's extremely powerful, considering that Kawarino's loyalty to her, and her wish is gaining immortality and eternal youth. She hides her face under a mask until the Dream Collet grants her wish.
Evil Old Folks: It's implied that she's this before she uses the Dream Collet. Most noticeable when she uses the Dream Collet and and her mask brokes, her voice stops being as hoarse as when she's still wearing the mask.
Foil: While she embodies despair, Nozomi personifies hope.
Heroic Sacrifice: As an apology for all the troubles she caused, she let the Cures and Palmier Kingdom citizens to escape while she stayed in the collapsing Nightmare realm, sealing it.
Immortality: What she wants most and why she wants the Dream Collet in the first place. She succeeds in gaining this in the Grand Finale.
Irony: For all her desire to 'spread despair', she herself is in despair, as she's really fearful to die of old age, thus sought Immortality. This discovery is what led Nozomi to eventually give her a second chance.
Nice Job Fixing It, Villain: He came very close in utterly defeating the Precure 5 in his own 'Five de Chance', imprisoning four Cures and locking the last one, Karen, in a game she completely sucks at: Coin Toss. If he didn't yank Karen's hand upwards out of impatience, he probably would've guessed the right heads/tails and be victorious.
Paper-Thin Disguise: As Mr. Magic. It's obviously Kyousuke Momoi with make-up and a costume. Not to mention that Kyousuke is a magician. But nobody notices it.
Professional Butt-Kisser: Easily charms Anacondy. However, with his repeated failures, she eventually becomes colder towards him.
Badass: She's strong enough to fight the Pretty Cures or Milky Rose in her human form, and when she unleashes her true power, she turns the five Pretty Cures into statues and she gives a No Sell to Metal Blizzard.
Non-Indicative Name: Despite her name 'Anacondy', she's doesn't have any constricting, squeezing skills like her namesake (Anaconda), but in fact is more modeled on Medusa (whose snake hairs are mostly venomous snakes).
Not So Different: Says this to Milky Rose, concerning how devoted they are to their employers.
All Take and No Give: When Coco gives him a speech about how it's more important to create things instead of taking them, he replies that he has no interest in such a thing, and all that matters is the preservation of his collection.
Establishing Character Moment: While not exactly in his debut, he makes his case of being a nutjob when he personally pays a visit to Nozomi... then proceeds to level down the entire school area because to him, it has no value, and things without value for him are meant to be destroyed. Thank goodness that it was undone due to No Ontological Inertia.
Evil Cannot Comprehend Good: He couldn't even take hint that Flora rejected him from the Cure Rose Garden because he's trying to use it for his own desires instead of good things.
Evil Overlord: Subverted. He is more a museum director than an overlord.
It's All About Me: Things of no value are to be destroyed, but he thinks that only he has the right to assign values to anything.
Omnicidal Maniac: Kind of. He's known to destroy worlds that that he thinks has no values or treasures. If they do, he'll drain the values by taking away its treasures, and once they ran out of values... Boom.
You Have Outlived Your Usefulness: Does this to Anacondy, right after she had declared her love to him, no less. And then, the world too. In case he declares this trope to something, his next course of action is... destroy it.
In Anacondy's case, the Director is also pissed that she dared sabotage his efforts to get into the Cure Rose Garden, though he couldn't care less about her reasons and feelings. Oh and beforehand, he delivers a straightforward version to Mucardia... right after he reported about Anacondy's sneaky activities.