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Anime and Manga
- Used in Afro Samurai: Resurrection - Toward the end of the movie, half of Kuma's mask is knocked off, around the same time he begins thinking about his actions. Later, when he decides to try and protect Afro, he tears the other half off (in the process, showing that Cybernetics DON'T Eat Your Soul). That said, Afro being the Anti-Hero bordering Villain Protagonist he is, and the show having such Gray and Grey Morality, it's debatable whether this is a good or evil costume switch...
- Solomon Goldsmith from Blood+ When he decided to switch to Saya's Side he changes his White Suit for a Black Suit which also invokes Dark Is Not Evil as well.
- The first Reinforce of Magical Girl Lyrical Nanoha A's, who loses the red Facial Markings and red belts after she's cleansed of her berzerked defense program.
- Averted, however, with Fate Testarossa. Even under the white Badass Longcoat from the third season she is still in Black Leather.
- Agito in ViVid and Force has a new and less revealing barrier jacket that looks somewhat like the one Signum wears. Similarly, Nove, Wendi, Dieci and Cinquenote are shown wearing barrier jackets that are slightly different from their previous ones, swapping their old Latex Space Suit outfits for a Leotard of Power instead.
- Used in Fruits Basket as Akito stops wearing the manly kimono of evil and starts wearing cuter clothing.
- Juvia gets a new costume after she joins Fairy Tail, though this doesn't happen until at least 40 chapters after her Heel–Face Turn.
- Similarly late, Bixlow loses the skulls on his shoulders and gains a tuft on his hood for his and Fried's Big Damn Heroes moment in the S Class Trial arc, making him look like a knight.
- When Laxus shows up to fight Hades, he's dressed in a simple white traveling cloak. Not so much a change to good as something extremely simple and humble compared with his usual fur-lined Coat Cape.
- Fresh Pretty Cure!:
- When recurring Quirky Miniboss Squad members Westar and Souler come back from deletion to help the Cures, their heretofore predominantly black uniforms are changed into predominantly white ones.
- On a less spoilery note, Setsuna gets a full makeover when she does her Heel–Face Turn, trading in her black dress and silver hair (Eas) for a red dress and pink hair with a winged tiara (Cure Passion).
- Siren/Ellen in Suite Pretty Cure ♪ changes her casual outfit to have brighter colors and a new music note styled hairpiece when she officially becomes a good guy.
- Every other villain from Minor Land get his old (good) costume back, after being de-brainwashed.
- Digimon Tamers has a subtle way of going about this. While not necessarily a villain, Rika initally wears a shirt with a broken heart, but after she starts to recognize the Power of Friendship and realize that she can't do everything herself, this shirt is exchanged for one with a normal, non-broken heart on it.
- Also, Beelzemon goes from Red Eyes, Take Warning to the green eyes of his Impmon form when he gains his Blast Mode upgrade and joins the team, completing his Heel–Face Turn.
- A different Beelzemon: In a later season, The Dragon Reapmon sides with the heroes and is injured. He is restored into a new form in time to be a Big Damn Hero: namely, Beelzemon. Of course, visually speaking, it's only a fitting form for a Good Costume Switch because we remember the other one from Tamers. There's nothing friendly-looking about him; if anything, his original form was less mean-looking.
- Hisashi Mitsui in Slam Dunk. He starts as a Jerkass street thug full of rage, with Japanese thugs clothing (large trousers, etc...), long hair and a missing tooth (two missing teeth, after he meets Sakuragi). After he sees the light, and asks Anzai to accept him back in the team, he shows up at the gym with a sportsman attire, shaven hair and his "new teeth".
- Naruto: Gaara, Kankuro and Temari have new outfits when they reappear to help the Leaf Ninja in the Sasuke Retrieval Arc, explicitly meant to symbolize their new alliance with Konoha.
- Access from Akazukin Chacha wore black and dark blue armor. After his turn, his armor becomes white, red, orange and gold.
- Sailor Moon villains are often turned good by Sailor Moon and her posse. They usually appear later in new outfits. Most notable are the Black Moon Sisters and Sailor Galaxia.
- Played with in Tin Nayanko's case. Sailor Moon's attack hits her bracelet purifying HALF of her from Galaxia's influence, turning half her costume white. Sadly Galaxia will have none of it and offs her.
- Livio the Double Fang from Trigun Maximum cuts his hair after his face heel turn, and later gets a cape and hat.
- Zolf in Slayers is first seen covered in full-body bandages, thanks to a Flare Arrow from Lina Inverse. His burns heal at the same times as his Heel–Face Turn.
- Nadia: The Secret of Blue Water. Grandis is the first villain of the series and wears a military uniform. When she announces her Heel–Face Turn she's wearing a dress and it becomes her standard outfit (unless she's going into battle).
- Though he was never explicitly evil Naito Kimija of Sacred Seven gets some new, white and blue armor from Ruri's sister when he goes to assist Alma in taking down Kenmi. A radically different look from his normally dark Sacred Seven armor.
- Although she's actually wearing the same costume from when she was a villain Eida in Dancougar Nova goes from being pale and sickly looking with dark lipstick to a regular complexion when she turns good. Her helmet also goes from being a Scary Shiny Visor to showing her eyes, and she goes from being monotone and robotic to her usual personality. Oddly its never explained why she suddenly looked like that as a villain (as she was a friend of the team and they didn't know she was action their rival and she looked and acted normal when with them) in the first place.
- In Dragon Ball Z, Vegeta starts off wearing a full suit of Saiyan armor. As the series continues, and Vegeta gradually undergoes a Heel–Face Turn he continues to stop wearing pieces of it, and by the time of the Buu arc he's just wearing the gloves and boots over the blue bodysuit. And at the very end of the series, once Vegeta has fully become a good guy and accepted the Earth as his home, he starts wearing Earthling clothes instead.
- Papillon from Busou Renkin becomes Tokyo's new superhero. His butterfly logo changed color from purple to orange.
- (pictured above) According to the Star Wars Expanded Universe Infinities comic book series (a series of What If versions of the original trilogy), this is what would've happened to the redeemed Darth Vader had he survived the battle on the second Death Star. Good Vader dons a head to toe white attire... While keeping his entire previous Evil Overlord look, providing one of the few examples of Paint It Black being done in reverse.
- Canon at that point said he designed it himself, so he was probably just proud of his handiwork.
- X-Men: Shortly before becoming headmaster of Xavier's School for Gifted Youngsters, back in the 1980s, erstwhile Big Bad Magneto discarded his usual outfit of red body armor with purple trunks, gloves, cape and boots in favor of a costume which consisted of a magenta body stocking with a large, off-center "M," and a light-purple cape. He also doffed his famous, and face-obscuring, helmet.
- Subverted later - whenever Magneto ends on the good side of the Heel–Face Revolving Door he mostly keeps his "evil" costume.
- In fact, during the Genosha Excalibur series, in which Mags' role was purely as a good guy (though one you didn't want to screw with, of course), he wore a black version of his usual costume (albeit without the helmet.) When he found out Wanda was in dangernote and he was ready to kick ass, he donned the latest version of his traditional outfit. note
- In the indie comic Thieves And Kings, Soracia the Queen of Halves'... epic ... Heel–Face Turn culminates with the cutting off of her black beribboned evil black cloak. It then forms up into a dummy shape of her and cries that it loves her. After that she wanders around in a fairly average cloak and skirt combo that still manages a certain amount of flair and swirl when she swings her longswords, but doesn't reek of black magic.
- Anti-Venom so much so, that right now he's the third most popular Marvel Comics character (behind Deadpool and Wolverine), and went from hoodlum-whacking-vigilante into a crusader tasking himself with a single mission: Killing the Venom symbiote and all it's spawns. A fairly literal example as well since, like the Good Vader seen above, it's literally a color-inverted version of the Mac Gargan Venom form.
- Squadron Supreme had their arch enemies, The Institute of Evil, brainwashed into their team and many of them changed their costumes. The most obvious one is Foxfire, who wore a punk outfit and after her change she wore a white outfit that covered more.
- Gothtopia had a variation: To reflect Gotham's sunnier appearance, the Batfamily traded their dark, imposing costumes for bright, inspiring ones as they operate more in the daytime.
- After the AXIS Inversion causes his Character Alignment to change, Sabretooth dons a new costume deliberately reminiscent of the one worn by his fallen nemesis, Wolverine.
- Loki: Agent of Asgard: Similar to Sabretooth, the title character changes their outfit after the Inversion, including a lot more gold and whites. However, whether it's an actual Good Costume switch is complicated, given Loki was trying to be good before the Inversion occurred.
- In the IDW Comics Transformers series, Starscream grows to be less selfish over the course of events. How do you know you're really no longer dealing with the same guy he was at the start? His latest upgrade makes him look more like the Transformers Armada Noble Demon version of the character.
Films — Animated
- Downplayed in My Little Pony: Equestria Girls – Rainbow Rocks. Sunset Shimmer removes her black leather jacket during the Battle of the Bands after the Dazzlings have taken over the entire school with their Hate Plague. While that's all her costume actually changes, it still signifies the completion of her Heel–Face Turn. It helps that, immediately following this, she gains an anthro form like the Humane Five before blasting the Dazzlings with the Elements of Harmony.
- Sunset Shimmer also gains an entirely different costume in two music videos released after Rainbow Rocks which features a much lighter color scheme than her first outfit. When she loses her jacket again in the "My Past is Not Today" video, the lighter colors are all the more noticeable.
- The same color scheme appears in the Friendship Games sequel, and though she keeps the jacket, it's lost the metal studs. Arguably, the real good costume doesn't show up until she faces off against Evil Twilight, in one that's a closer match to Princess Celestia's color scheme than her own
- Happens to Megamind after he stops Titan from destroying the city and permanently giving up his evil ways.
- Megamind: The Button of Doom: Having become defender of Metrocity after the end of the movie, Megamind auctions off his evil weapons and dresses in a white suit and cape in imitation of the previous superhero, Metro Man. Minion comments, "Somehow I don't think it's you." After using his only remaining weapons, a Death Ray and Spider Tank, to defeat a Humongous Mecha, Megamind decides to just be himself when fighting evil, and so goes back to black.
- In the Christmas special, Santa Claus Is Comin' to Town, Jessica Claus originally wears a black and grey dress, but after falling in love with Kris Kringle and turning on the anti-toy laws, she begins wearing a blue and yellow dress.
Films — Live-Action
- In Kung Fu Hustle, right after Sing gets his ass handed to him by The Beast, and unlocks his true potential, he changes to a traditional martial arts uniform.
- In The Good The Bad And The Ugly, Blondie borders on Chaotic Evil for most of the movie, but after he cements his goodness by selflessly comforting a dying soldier rather than choosing to pursue the gold, he changes to the poncho from the first two movies in which he's more caring and heroic.
- In Equilibrium, Preston dons an all white suit before the Final Battle, presumably his parade uniform since he's going to see Father. He even has his sword with him in a white scabbard. Then again, why a society with no emotions would need a parade uniform is unclear.
- Eponine for much of Les Misérables (2012) wore very revealing rags (Word Of God says she is a Honey Trap). When she betrays her family, she switches to her iconic trenchcoat and cap ensemble.
- Gamora, Drax, and Rocket do this in Guardians of the Galaxy: They were the dark red outfits of the Ravagers in the the finale battle. At the end, Gamora wears a more feminine miniskirt and Rocket wear blue.
- A variation in Spider-Man 3: After Peter gets over his Took a Level in Jerkass phase and pulls off the black costume, he reclaims his familiar Spidey Suit.
- Star Wars The Force Awakens: After escaping from the First Order, Finn gradually sheds his stormtrooper armor and completes his Heel–Face Turn by wearing Poe Dameron's jacket.
- Kingdom Keepers gives us Jez, after Maleficent's control over her is destroyed.
- A Song of Ice and Fire. Jaime Lannister is a Smug Snake Blood Knight notorious for killing the previous king despite being one of his sworn bodyguard. The Kingsguard wear white cloaks and armour, but Jaime has both his armour and even his sword gilded as he's a member of the incredibly wealthy House Lannister. After a series of Break the Haughty moments, Jaime realises how much he's strayed from the Knight in Shining Armor ideal and decides to change his ways, reverting to the pure white armor of the Kingsguard.
Live Action TV
- In Power Rangers Mystic Force, when Koragg the Knight-Wolf is freed from The Master's control and becomes Leanbow, the Wolf Warrior, his armor changes from purple to crimson. (Eventually. He's good but still purple for quite a few episodes, but is red upon fully joining the team. It's theorized, but not stated in either version, that it had something to do with the blast he protected the Rangers from by absorbing just before he changes into the red suit for the first time.)
- Likewise for Wolzard/Isamu in Mahou Sentai Magiranger.
- Similarly, the head of the Predazord (aka Gao Hunter) in Power Rangers Wild Force/Hyakujuu Sentai Gaoranger transforms into a friendlier version with a more humanoid face once its pilot gets de-possessed. (And it happens to Stratoforce and Centaurus in Power Rangers Lost Galaxy, once they throw off the villain's remote control. That series, too, had sentient Zords.)
- Buffy the Vampire Slayer:
- When Spike gets his soul in the final season he dumps the black for a blue sweater and lets his traditional punk crewcut grow out. But later he says it "didn't work" and reverts to his old image.
- When Anya is introduced, she has brunette hair. She colors it blond after becoming human, then goes back to brunette when she becomes a vengeance demon again. When she turns human for the second time, she goes back to blond.
- Inverted in Babylon 5. For the first two seasons, the crew wear standard issue EarthForce uniforms. When Earth goes Vichy, the station secedes from the Earth Alliance, and the main characters don new, Minbari-inspired uniforms. As an added inversion, the new uniforms are darker than the originals.
- In Legend of the Seeker, when Cara joined the main cast, her costume change? Her Mord-Sith uniform now shows her cleavage.
- She also lets her hair down, while most Mord-Sith keep theirs in a bun.
- She doesn't really 'let her hair down' as if it were a fashion choice so much as the other Mord-Sith cut her braid off when they cast her out and left her to die.
- The first encountered Mord-Sith, Denna, changes her outfit to white when she is no longer a Mord-Sith and becomes the Madam of a brothel. Subverted when it's revealed that she's still evil.
- She also lets her hair down, while most Mord-Sith keep theirs in a bun.
- While this happens regularly, with or without a gimmick change attached, the most direct example is Hulk Hogan. When he's playing the Heel, he dons a black and white outfit, including his signature tearaway shirt, feather boa, weight belt, and bandanna. Immediately upon turning Face, which happens often, the black and white disappears in favor of his classic red and yellow costume.
- While sports typically don't have "good" and "evil" as such, seeing a favorite player be signed by your hometown team and stride onto the field wearing your team's jersey can have the same feeling.
- Used in Star Wars: The Force Unleashed, as the story is about redemption. As the story progresses, Starkiller gradually changes from a very menacing set of Sith robes to a set of white, yet still badass Assassin's Creed-esque robes. Of course, this is the canonical version. The player can choose to change their costume throughout the game.
- In Final Fantasy IV, Cecil's transformation from Dark Knight to Paladin (though he was Dark Is Not Evil to begin with), the switch being symbolic of his redemption.
- The same happens to Kain in Final Fantasy IV The After Years, though by that point, Gray!Kain is wearing rags instead of his Dark!Kain armor, but then becomes Light!Kain, wearing light blue and white, and what appears to be a crocodile skull for a helmet (It isn't one. It just appears to be one.)
- Something like this comes up near the end of Knights of the Old Republic. The Sith Lord Darth Revan used to wear an intimidating, downright Ringwraith-esque black outfit complete with a mask. There also exists a lighter-coloured version of the same robe that may have been worn by a redeemed Revan. Unfortunately, without the black color and hooded cape, it loses the coolness factor entirely.
- When you recruit an enemy unit in Fire Emblem, their sprite changes from red to blue.
- The same also applies to recruiting Other units, which changes them from green to blue. Note that both this and the example above only applies to the 2D games; in the Tellius games characters remain the same color when switching sides, with only status and battle screen colors changing.
- In Kingdom Hearts Birth By Sleep, Pete has a combination of this and Evil Costume Switch in that he assumes the Paper Thin Disguises of Captain Justice and Captain Dark so that he could get votes for the local popularity contest. No one's fooled and he's utterly useless as Captain Justice.
- Kristell in Mabinogi Fantasy Life. While she is on the side of the fomors she wears her normal succubus clothes, but when she switches sides she starts wearing priestess robes. You only see this in Tarlach's memories though as she switched sides long before you arrived.
- Inverted in Tales of Destiny 2 with Judas. He's gone from a Jerkass Anti-Villain to an atoner and he switches into an all-black outfit with purples and blues and mildly creepy cross motifs instead of bright blues, reds, and pinks like he wore before, and wears a skull mask, but Dark Is Not Evil.
- Richard in Tales of Graces gets one. In the main arc, when he's essentially an avatar for the Big Bad, he wears black. In the future arc, he first appears in an alternate costume in green, white and turquoise, after a Heel–Face Turn.
- Averted in Resident Evil 5 where despite being freed from Wesker's control, Jill Valentine still wears her purple Spy Catsuit during the events of helping Josh with escaping the Tricell facility and appearing during the final confrontation with Wesker by the volcano.
- In Overlord, a Noble Demon low-Corruption Overlord will gradually grow brighter and shinier. This is by contrast to a high-Corruption Overlord, whose armour gradually darkens and gets spikier; this would be an Evil Costume Switch if you weren't at least theoretically evil to begin with.
- Germaine of Neurotically Yours makes one, starting in "Germaine Returns", following her giving up her whorish ways. She elaborates further on it in "Clothes Donations" saying that she's going to stop wearing black because it reminds her of the dark years she's trying to forget.
- In Worm, when Taylor finally becomes a hero and takes on the name Weaver, she makes minor cosmetic alterations to her Skitter costume-Blue lenses instead of yellow, a lighter weave, and blue symbols emblazoned on her shoulders.
- The Salvation War: Leilah, after joining rebellion against God, dyes her wings black and puts on black dominatrix outfit. Her change of allegiance, in this story, is a very good thing.
- Used in Avatar The Last Airbender. For all of Season 1, Zuko wore lots of militaristic red and Shoulders of Doom. As a neutral in Season 2, he wore nondescript green and brown Earth Kingdom clothes. And after his complete Heel–Face Turn in season 3, he changes to a far less intimidating set of red-and-gold robes.
- ReBoot did this in season 4 to Hexadecimal to complete the Heel–Face Turn. Complete with white and gold color scheme.
- The Tick: Big Shot wears a turquoise turtleneck sweater in all post-therapy appearances.
- In Young Justice, Superboy's original costume while controlled by the evil "Light" is a pure white bodysuit with the Superman insignia, when he's freed from their control, he changes to a militant looking black T-shirt with the Superman insignia and combat jeans.
- Happens quite a bit in Beast Wars, particularly when Black Arachnia turns from Predacon to Maximal in season 3 (justified due to the Transmetal driver).
- An origin story episode of Teen Titans featured Starfire with a black armored costume, and what's supposed to be an princess crown. She was a villain for about half the episode and was very badass. By the end of the episode, she switches to the outfit she wears through the entire series and asks her new teammates if she looks "nice".
- The My Little Pony: Friendship Is Magic episode "Magic Duel" starts out with Trixie having pulled an Evil Costume Switch, wearing a black cloak and the Alicorn Amulet in lieu of her usual magician's hat and coat. At the end, after the mind-warping amulet has been disposed of, she is back to wearing her regular clothes.
- Averted in Code Lyoko: Evolution with William Dunbar. Despite switching back to the good guys his outfit remains very similar to his evil one, although it lacks the XANA symbol and corset.
- Discussed in Steven Universe, when Peridot joins the Crystal Gems.
Peridot: Am I gonna have to wear a star? Where am I gonna put the star?