A ridiculously positive girl who's very fond of dancing and keen on spreading happiness to everyone she comes across. During a concert of her favorite dance group Trinity, Labyrinth begins its attack on humans. Love threw herself to defend the lead of the Trinity, Miyuki Chinen, and was chosen to become Cure Peach to fight against evil. Shortly afterward she started training her dancing skills with Miyuki. Cure Peach's speciality is punching.
Action Girl/Badass: Cure Peach has the most successful first transformation among the lead Cures in the whole franchise so far. She just fought the Monster of the Week without any questions and using her magical power without being called for using it. She even called herself being the legendary warrior, a Precure, despite not knowing the legend.
All-Loving Hero: True to her name, Love does her best to ensure that everyone, enemies included, can get theirhappiness, unless they can't be reasoned (like Northa and Klein). Even she tries this on Moebius (although it failed)
For Happiness: So much that in the first episode she starts crying because her classmate Yumi was rejected by a senior she had a crush on. Not to mention, her Catch Phrase is "Get your happiness!", and she even tries this on her enemies. Works for Eas, backfires for Moebius.
Funny Afro: Love gets a couple of these every so often throughout the series.
Idiot Hero: This is also played for laughs in Episode 32, when the other girls try to find a solution to extend Tarte's stay in the human world; all of their ideas describe Cure Peach as an idiot. Of course, Love is not amused about it.
A tall girl who aspires to be a model and tries to keep up a perfect appearance and attitude, but is always caring and protective to those she loves. Although she goes to different school than Love, she and Love have been friends since childhood. She lives with her divorced mother, and due to her looks, she had to ask her brother Kazuki to act like her boyfriend. She awakens as Cure Berry when she insisted on protecting her brother from a Nakewameke, and later on joins Love's dancing group to improve her body shape and health. Cure Berry's speciality is kicking.
The Big Girl: Has taken this role, after Cure Passion took her Lancer role. Cure Berry is taller than the other girls (in fact, she's the second tallest Precure after Cure Moonlight in the franchise), and being one of two Fresh Cures whose specialty is attacking (in her case: kicks).
Hello, Nurse!: Nearly everyone who comes across her comment on how beautiful she is (for a 14-years old). She has so many would-be suitors that hit on her, to the point where she had to ask Kazuki to pretend be her boyfriend just to drive them off. Inevitable, since she's trying to be 'perfect', and her dream job is to be a fashion model.
Huge Schoolgirl: She's the third tallest Pretty Cure in the franchise and quite tall for Japanese standards, considering she's 14.
Kick Chick: Cure Berry's specialization is in kicking. She is, however, fine with punching.
Meaningful Name: Miki contains the characters for "beauty" and "hope", while the "ao" in Aono means "blue".
The Perfectionist: Her Catch Phrase is after all "I'm perfect!", and she mostly tries to look and act perfect in every way, and at first, she'd usually hide any imperfect things she happened to have (like her fears towards octopus). But this is also occasionally Played for Laughs; when things go downhill, Miki would instead go "I'm not perfect at all...". On the other hand, any time she's not even bothering to appear perfect (especially during her focus episode where she unlocks her Pickrun), it's a sign that things just got too serious for her. On the bright side and unusual for the trope, being a perfectionist doesn't make Miki batshit insane like other examples of the trope, she's still a positive and good girl through and through.
Plucky Girl: The 'Blue Heart' symbolizes hope, thus Miki always kept her hope and refuses to fall into despair.
Why Did It Have to Be Snakes?: Octopi in her case, due to an event in her childhood. Unlike Inori's case with ferrets, Miki didn't so much get over it as temporarily put aside her fears to protect her friends. When the same octopus-Nakewameke returns in All Stars DX3, Miki still trembles at its presence.note Still an improvement, considering last time she had an utter Freak Out!
A daughter of veterinarians, she is another childhood friend of Love and Miki, and attends a Christian school. Usually called 'Buki' instead of her first name, she's at first a rather shy girl that loves animals. She hesitated to join Love's dancing group at first, but after she awakened as Cure Pine by protecting an animal patient, she gained more confidence to eventually join the dancing group and become more outgoing. Cure Pine's speciality is stamina.
Meaningful Name: Inori means "pray", which specifically refers to her element of prayers. The "buki" of Yamabuki means "blow", referring to her Pine Flute, and the "ki" in "buki" can mean "yellow"
Nice Girl: When she notices that Setsuna grows tired of Love and Miki abusing Akarun's power, she denies that she also forgotten something in her house. After a private talk with Setsuna, she finally admits it and has Setsuna retrieves it, revealing that said item is actually a set of gymnastic uniform she made for Setsuna, just like the ones she made for Love and Miki.
Speaks Fluent Animal: From episode 13 onwards, thanks to her Midseason Upgrade. While there are a lot of kind animals, Inori also finds out that there's also some uncaring and unhelpful ones (but harmless).
Why Did It Have to Be Snakes?: In her case, ferrets... And Tarte just happened to be one. However, she is no longer afraid of him after the events of episode 10.
Eas used the alias Setsuna Higashi in order to manipulate and break apart Love's circle of friends, only to find herself becoming part of said circle. Eventually her life was terminated by Labyrinth, but she was resurrected as Cure Passion. Having nowhere to go, she was invited to stay with the Momozonos as a surrogate daughter, adopted the name Setsuna for real, and started learning about what it's like to live like a normal human. Cure Passion's speciality is speed.
Adorkable: Her social skills leave much to be desired.
The Atoner: She feels guilty about her past sins, but fortunately, the world is better than she could ever imagine.
Berserk Button: Especially if you're in Labryinth, do not bring up her past with them. Westar got yelled at for doing so.
But Now I Must Go: She returns to Labyrinth with Hayato and Shun in the last episode since it's now safe from Moebius' influence. Of course, it's hinted that they can come back and visit if they want to. And she usually does for crossover movies.
I Surrender, Suckers: She pretends to accept Moebius's forgiveness in episode 42, but her real intention is to destroy the Fuko Gauge. Not that it works against Northa, getting her caught and nearly brainwashed into rejoining Labyrinth if it wasn't for her friends coming in
The Lancer: After joining the Precures, she has taken this role from Cure Berry.
Lightning Bruiser: She is quite strong, but her real strength in combat is her speed.
Meaningful Name: Higashi means "east" - a reference to her original name Eas. Setsuna can mean "moment" or "instant", believed to be part of a Theme Naming with the other Labyrinth agents' human identities.
Teleport Spam: The Non-Serial Movie actually has her use her teleportation powers offensively, to the point where she teleports a castle's tower onto her opponent. She is never seen using her abilities like that in the series.
Red Herring: (Heh.) The other Cures and particularly Tarte think she could be the fourth Pretty Cure - to the point where Tarte actually begs her to join at one point. Akarun (the red key sprite) is even seen near Miyuki a few times. It just so happens that when Akarun appears near Miyuki, Eas is also there.
Love, Miyuki Is My Sister: They know they're related, the other characters (and possibly the viewer) don't. Foreshadowed, thanks to Daisuke having things like Trinity tickets and a notebook with Miyuki's schedule.
Loves My Alter Ego: He thinks Cure Peach is totally cool and Love should take lessons from her, not realizing that Love IS Peach. Until The Reveal in the end.
Actually inverted. He respects Cure Peach, but he actually loves Love.
Crouching Moron, Hidden Badass: This guy likes cracking jokes and goofing off with the girls in his doughnut stand and talks with Tarte like nobody's business. However, he's also a secret agent of sorts and can deliver a beatdown to a Nakewameke or at least soften it up for the Cures to finish.
Drives Like Crazy: Implied. He is capable of driving very fast to reach a destination in a short time. And along the way, the other passenger in his car, Miki, was screaming her lungs off.
Hidden Depths: During the day, he's your goofy doughnut stand owner. But when necessary, he's a secret agent. Oh and although he hid it, it looks like he knew who the Cures actually were, even before they formally revealed it.
The shadowy leader of Labyrinth, treated as a god by its inhabitants. His goal is to use the power of "Infinity" to bring every single parallel world under the robotic control of Labyrinth. It is actually a Master Computer designed to help manage the lives of its citizens, which it did by brainwashing everyone and taking control of their very souls.
A.I. Is a Crapshoot: He is a supercomputer who once decided to take control over Labyrinth, and now he wants control everything in the universe.
Big Bad: He's responsible for almost every evil in this seasons.
The Computer Is Your Friend: Moebius was a computer created by Labyrinth's citizens to manage the country. He soon decided that his creators were too weak to do anything for themselves and took his assigned function to its logical conclusion.
One of the first three Labyrinth agents sent to Earth. Eas is a cold and calculating girl who strives to prove herself worthy of Lord Moebius' attention. She develops a strong rivalry with Love, who has an opposite personality from her own. Her human alias is Setsuna Higashi. Eas is eventually killed by Labyrinth due to her many failures, but is revived as Cure Passion, who is covered in the Pretty Cure section.
Arch-Enemy: To Cure Peach. While slowing making friendship with her, Eas also develops a strong grudge and envy against her.
Paper-Thin Disguise: Eas and Setsuna look obviously alike, the only difference being their hair color. Not to mention the Meaningful Namenote "Higashi" means "east" -> Eas. The girls still don't recognize her.
What Is This Thing You Call Love?: She's been brought up to believe that people are inherently selfish and that any declaration otherwise is a lie. This starts to break down after she realises that Love's affection for her is genuine.
One of the first three Labyrinth agents sent to Earth. Westar is a boisterous bruiser whose unfamiliarity with human social norms often leaves him looking stupid. His plans tend to be direct and unsubtle. His human alias is Hayato Nishi.
Arch-Enemy: To Cure Passion, since she was Eas, and Westar still sees in her as his comrade.
Badass Cape: Inverted in episode 39, when Cure Passion catches him on his cape.
Hypocrite: He criticizes Cure Berry for saving Cure Passion during a battle because the latter is a traitor and could possibly betray the Precures. Berry's answers that she trusts Passion because she is their friend. Ironically, Westar himself believes in Eas' future return, that means he even believes in her loyalty to Labyrinth at this moment.
Meaningful Name: Nishi means "west". Hayato can mean "falcon person" and may be a reference to the word "hayai" meaning "fast" or "quick". This is part of a Theme Naming with the Labyrinth agents' civilian identities.
Not Quite Dead: He and Soular are appearantly deleted, but Chiffon rescues them.
Redemption Equals Death: The last thing he did before being sucked into a black hole with Souler was push Cure Passion, a former Labyrinth minion who had defected to the Cures, out of harm's way.
True Companions: One of the few villains of the franchise who believes in this. He treats Eas and Souler like his friends and even when Eas betrays them, he still calls her "Eas" as a sign of his trust. In episode 31, he even treats the Monster Of A Week like a baseball teammate.
But Now I Must Go: At the end of episode 50, Labyrinth is safe enough for him, Hayato, and Setsuna to come back.
The Evil Genius: The reason why he is more dangerous than Westar is that Souler plans are much more effective and they bring much more Fuko energy. His Evil Plans are based of human psychology, and his Monsters of the Week are difficult to defeat, not because of their strength, but because of their special abilities.
Not Quite Dead: He and Westar are appearantly deleted, but Chiffon rescues them.
Not so Above It All: Soular most of the time acts cold and calculated, unlike the more outgoing Westar, not prone of doing silly stuff and instead ridiculing Westar's stupid moments. In the ending, even he can't help dancing around and making a blissfully silly face when watching the Precure's last dance in the contest, surprising Westar.
Redemption Equals Death: The last thing he did before being sucked into a black hole with Westar was push Cure Berry out of harm's way.
A senior Labyrinth agent sent to Earth to aid their efforts in capturing Infinity. Excessively cruel and sadistic, she uses Despair Energy to grow her powerful Sorewatase monsters. Her human alias is Nayuta Kita... which she rarely uses.
All There in the Manual: Northa rarely appears as a human and never uses her alias 'Nayuta Kita' when in her human guise. You could only knew if you read other sources not in the show (like the internet or something).
Crazy-Prepared / Xanatos Gambit: She contacts Setsuna and give her an offer to come back to Labyrinth. Northa knows that Setsuna would betray her, but she used her as a decoy to trap the Cures in the mansion so they fight each other in an illusion making mist. After that plan fails, Northa transforms the Fuko Gauge into a gigantic Sorewatase to fight the Cures. However, she 'wants' it to be destroyed, so the Despair Energy would infect the citizens of Clover Town. Unfortunately, Chiffon's power prevents even that plan.
Punny Name: Klein is German for "small/little". He is shorter than the other Labyrinth villains, but he can transform into a large sized humanoid lizard monster. But compared to Northa's monster form, he looks like a little lizard.