"I once heard somebody — I think it was Batman — say that criminals are a cowardly, superstitious lot. Let me just add that costumed ones are not all that bright either. Take Dr. Alchemy. If you had a so-called Philosopher's Stone that transmuted anything you wanted into anything else, would you put on a costume, steal something and then defy the cops to take you in? Granted, the stuff changes back if you put the stone down but, still — is there anyone here who can't think of about a dozen ways to make a million with such a stone?"
— Mark Shaw, Manhunter #7
We often have to choose between what is expedient and what is right. Because of this, some people think that the selfish route is always expedient
. And, if egotistical, they screw themselves over because they don't realize that they could have done better by honest means.
This is the villainous equivalent of Reed Richards Is Useless
: A baddie who constantly fails at beating the heroes never realizes their intellect and hard work
might mean they'd get a lot more done if they did an honest day's work; any attempt at going straight is simply a ruse to lull heroes into a false sense of security
. This may be more a factor of maintaining the Status Quo
, and it's usually mentioned that the Mad Scientist
after all. Sometimes lampshaded
at a villain's death with "If only he'd used his powers for good
, instead of for evil." This is a dying trope as comic book characters became more complex, but was extremely common for many villains decades ago. The example is contagious; even if The Government
gets a hold of secondhand ultratech, they just use it for ill-conceived attempts to either conquer other nations or abuse their citizens.
Consider, for a moment, the Trope Namer
: Lex Luthor
. His earliest incarnations were generally focused on using his Mad Scientist
inventions for the sort of schemes typical in The Golden Age of Comic Books
and The Silver Age of Comic Books
, with the goals of pure monetary gain, "ruling the world
", or eliminating Superman
as an obstacle to
monetary gain and ruling the world... The question is then raised as to why he just doesn't sell his amazing inventions legally. (In Luthor's defense, there is, of course, his origin story where he tried
to do this after the accident where Superboy caused him to lose his hair, and doing so caused accidents that almost destroyed Smallville... twice. Combined with the earlier accident and the fact that Superboy had to save the town from both accidents, he thought that Superboy had sabotaged his projects and caused them, which further augmented the feud between them.)
In the Post-Crisis
world, however, authors John Byrne and Marv Wolfman decided to finally cut Lex Luthor a check and recreated him as a Corrupt Corporate Executive
, already a multi-billionaire captain of industry before even meeting Supes. Now, having far more cash than a man could ever spend in one lifetime, Luthor's only want is power
, and while he certainly has a great deal of it already, he wants more
... and Superman, he feels, is standing in his way. He is still a ruthless criminal mastermind, but it's established that he became a billionaire specifically through marketing his brilliant inventions legally.
The current Luthor is a far cry from a purely Mad Scientist
, he thus avoids the trope.
This trope could almost be a case of Reality Is Unrealistic
. For all the criticisms thrown at comic book supervillains, many
real life criminals make this trope Truth in Television
, as seen below.
When this is avoided, the turn to the side of good is usually planned well in advance. Heroes may even precipitate it by simply asking "And Then What?
Sometimes this trope is subverted by villains who start out using their talents for legitimate gain, but who end up becoming villains for one reason or another. Sometimes a Mad Scientist
market his inventions, but only to finance grander schemes and sometimes remarks, "How do you think I got all my equipment without attracting attention?" Another subversion can be when the villain really does
go straight, and is able to use the skills he demonstrated in his criminal career to land a legitimate job. This last one is Truth in Television
for former criminals who manage to find legitimate work, or even start their own businesses, after getting busted. (It was common practice of (legal) casinos in Las Vegas - and later Atlantic City - to hire men who (successfully) ran illegal gambling operations in other parts of the country, because these people had specialized skills and experience in the gambling trade.) Compare Reluctant Mad Scientist
. Rich Boredom
may justify it because the character already is swimming in money and is seeking something else.
Of course, the trope itself is also Truth in Television
, or at least a Justified Trope
, due to the difficulty of those with criminal records getting honest work. After that first public criminal act, the villain may have trouble convincing the public that the new invention doesn't secretly brainwash purchasers, hijack computers, control the weather, etc. etc.
Finally, there's also the Logical Fallacy
that seems to assume that because someone manages to invent some sort of amazing new product, that they will also automatically be successful at marketing it. Just because someone has the science smarts to develop something brilliant doesn't necessarily mean that they also have the business smarts to sell it effectively...and if you try and sell your product to a business, there's always the danger of a Corrupt Corporate Executive
cheating you out of your rightful share of the profits.
See Also: Fake Real Turn
where a business that is serving as a front operation for a criminal activity or organization becomes so successful in its own right that characters decide to pursue it as a legitimate business. And You Could Have Used Your Powers for Good
A subtrope of Misapplied Phlebotinum
. Compare Reed Richards Is Useless
, Screw the Rules, I Have Supernatural Powers!
, and Dick Dastardly Stops to Cheat
. Contrast Visionary Villain
and Pragmatic Villainy
. See also Science-Related Memetic Disorder
and Sanity Has Advantages
for the possible justifications of this trope
. Can end up leading to Boxed Crook
when put into practice.
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Gaining more money legitimately
Anime & Manga
- The Team Rocket trio in Pokémon invent some of the most impressive Death Traps one could ever imagine, almost every episode... until they occasionally run out of money. It's mentioned in one episode of the Johto series that they borrow their traps from Team Rocket, and that they were invented by the R&D at their HQ. They're also not above taking and maintaining legit work, until the inevitable screw up, and it's always manual labor anyway. Ironically, their "honest" work is almost always profitable. And they always prove to be much better at whatever work they do for extra cash than they ever are at being bad guys. They'd probably have better lives if they just stopped chasing Pikachu.
- They once tried to set up a memorabilia stand for some Pokémon tournament, and did well. Then they sank all of their money into it, just in time for the tournament to end and the market for their stuff to disappear. In fact, Jessie eventually started entering Pokémon contests; not only is she pretty good at it, she has won a few, even progressing quite far in the Sinnoh Grand Festival. James also acts like pre-Flanderization Brock on occasion, showing potential to be a great Pokémon breeder. Meowth, being able to speak both Human language and Pokémon language, also could be filthy rich if he stopped being a criminal and just became a translator. In the Pikachu short film "Pokémon — Gotta Dance", Meowth is apparently a genius in that he invents a Pokébaton that can control Pokémon. However, he just uses it to make Pokémon dance, and he ends up allowing it to be destroyed. Meowth is a borderline Gadgeteer Genius; James mentioned that the cat's the one responsible for most of the Humongous Mecha that they throw at the twerps!
- Considering just how dependent the Pokémon world is on the titular creatures, you'd think a Meowth that fluently spoke human language could give invaluable insight into the intelligence, psyche, and behavior of the creatures, especially since he's already solved a handful of issues in the show simply because he was able to understand what they were saying. Team Rocket is always trying to capture Pikachu because he's unique for a Pikachu. However, you want to know what else is unique for a Pokémon of its type? A Meowth that can talk. Even taking into account the fact that Pokémon that can communicate directly with humans are not unheard of, Meowth is one of the only ones that can articulate human speech as opposed to using telepathy, and he is probably the only Normal-type that can do so. Adding to the fact that he's a Gadgeteer Genius, being a low-level flunky for a mob boss that ignores him is so beneath him and his companions.
- Also subverted in that the few occasions Team Rocket actually tries to make a legitimate business, either demand fades, or it's the one time in a million that the twerps actually see through their Paper-Thin Disguises and drive them out of business.
- In one dubbed episode, the trio actually does well enough in a legitimate business venture that the three momentarily consider leaving Team Rocket to pursue a new life. It just so happens that Ash and Pikachu walked right by, and the three promptly ditch their stall and goes back to their old ways. They're just that obsessed with the yellow eletric mouse.
- Subverted in Tsukihime canon; the 14th Dead Apostle Ancestor, Van-Fem, rather than drinking blood and harming humans, he took a preference to human society/life and built a highly-profitable casino boat in Monte Carlo shortly after World War I which earned him a high social status among humans.
- Inverted in One Piece, when minor villain Wapol actually starts a new life and builds a massive toy-making empire by using his powers to recycle objects into toys. In fact, the alloy his power creates (dubbed "Wapometal") is apparently a unique and amazing compound, which makes him even richer when a scientist discovers its properties and Wapol begins capitalizing on that. Later in the series, Franky starts building tanks using the revolutionary metal.
- Possibly lampshaded in Slayers NEXT. Martina is horribly, comically hopeless as a villain, but turns out to be sufficiently talented in retail and handicrafts to raise a small army of thugs out of her profits from selling (and making) paper flowers for a few episodes.
- Averted in Baccano! when Nice (who qualifies as a villain only in the sense of being a criminal) invents a new form of explosive and immediately sells it to the mining industry.
- The villain of Sword Art Online almost averted this, having created and sold an extremely popular total-immersion virtual reality game, presumably making truckloads of money off it. But then he decided to remove the logout button and fry the brains of anyone who dies in the game. He also enters the game himself, and eventually disables his God Mode, allowing Kirito to kill him... making him a meta-version of a Tactical Suicide Boss. Why? We never really find out—it seems to have been mainly because he thought it would be cool.
- It was stated that he wanted to be the villainous god common in JRP Gs, wasn't it? He even planned to be the Final Boss.
- The Trope Namer Lex Luthor. Pre-Crisis, this was pretty much played straight. In fact, the specific scene that named the trope featured a Mad Scientist Lex Luthor being brought in to consult with some government officials who wanted to wipe out the Swamp Thing. The meeting took ten minutes, during which Luthor designed an effective weapon to use on the moss-covered monster, for which Luthor was cut a check for $20,000,000. After Crisis on Infinite Earths, Lex Luthor was retooled into an amoral billionaire industrialist, subverting this trope by showing that he was still a brilliant scientist and engineer, but had used his inventions to become fabulously wealthy.
- In post-Crisis continuity, it is established that Lex Luthor became a corporate tycoon through his invention of the Lex Wing, a military airplane that Lex claimed made him an aeronautical revolutionary on the scale of John Glenn, or Neil Armstrong.
- The Riddler is almost the patron-saint of this trope. It's been shown countless times over multiple media that, if Edward Nigma actually used his amazing intellect for honest endeavors, he'd be rolling in cash. It's also been shown that he also could be a MUCH more formidable criminal mastermind than he is if he merely focused on the task at hand instead of following his obsession with riddles and trying to prove he's smarter than everyone else.
- For all that he ends up being Worfed in practice, The Juggernaut of the Marvel Universe is in theory one of the most powerful people on earth, combining strength roughly equal to The Mighty Thor's with being indestructible. Even if being capable of lifting mountains, immunity to any non-magical attack, not even being fazed by being Stripped to the Bone, and being incapable of getting hungry or tired doesn't present options in the legitimate world, Juggernaut could be a lot more of a villain than simply being a roving Brute. You would think he could make millions as a running back in American Football, even as he is today. Justified, since his powers come from a God of Evil named Cyttorak that wants him to wreck havoc. If Juggy ever did go legit or try to be a less mindlessly destructive villain, Cyttorak would depower him.
- Eventually subverted by the first Icicle, Joar Mahkent. He went into villainy partly for the thrills, but he used his time in jail to work on his inventions and made a legitimate fortune once he reformed, half of which he left to The Flash.
- Averted with the Marvel Comics character Taskmaster. Able to flawlessly imitate anyone's physical abilities after seeing them in action once, he initially made money and his reputation training flunkies for supervillains, teaching them how to take down their superhero opponents. Once it became known he was a mercenary, not merely a dedicated villain, legitimate governments and law enforcement started hiring him to teach their people on how to take down superpowered threats. To the extent that, in his first appearance, he concludes that if he stayed and fought, he could probably defeat the entire Avengers team (and one of their more powerful line-ups at that). However, he sees no profit in it or point to fighting superheroes, and runs away instead.
- Subverted by the villain Purple Man, who has pheromone-based mind-control powers. He lived the high life without doing anything to attract super-hero attention — only to get caught by Doctor Doom and used as a component in a world-conquest gizmo.
- Averted with Wildstorm Universe villain Kaizen Gamorra who sells battle-droids and pleasure robots to finance his country's terrorism.
- Upheld with the main character from the 1950's horror comic "The Man Who Tricked The Devil", a rich, and famous lawyer. He wants to use his legal expertise to flaunt that he can cheat the devil out of $10 billion with a very carefully worded contract. http://thehorrorsofitall.blogspot.kr/2012/07/the-man-who-tricked-devil.html
- Averted with The Avengers villain Kang The Conqueror. He journeyed back to 1900 Wisconsin, and used his futuristic technology to start a company as the aptly named Victor Timely.
- Lampshade hung with Manhunter (2004 series, Kate Spencer version) in which the titular character tells her technical support and former supervillain weapons designer, Dylan Battles, to imagine what would happen if he focused his talents on curing cancer. In the Flash Forward at the end of the series, it is revealed that Dylan has become extremely wealthy, because the government is willing to pay big money to keep weapons patents off the market.
- Subverted with the Turtle Man, a Silver Age villain that the Flash (Barry Allen) fought from time to time. After he inherited a fortune, he realized that he didn't need to commit crimes to make money any more. But he still did so - simply because it was fun.
- In a Tom Strong storyline showing the alternate reality of Tom Stone, Tom (Stone) manages to convince would-be science villain Paul Saveen to use his genius for good by pointing out that while his plan to hold the city for ransom with his recent discovery phlogisten could get him thousands, selling phlogisten as a cheap heating source would make him a millionaire.
- Earlier in the same conversation, Saveen all but directly stated that he was turning to villainy because his inventions up to now had gone ignored; for instance, there's no market for his flying car in Millennium City because they can't safely navigate the city's system of cable cars.
- Inverted in Swamp Thing — While acting as a paid consultant, the Floronic Man discovers Swamp Thing's true nature, only to be promptly fired. His employer treated him as disposable, and drastically underestimated the importance of the reveal.
- Also literally inverted later in the same series when the same group of villains who hired the Floronic Man hire Lex Luthor as a consultant to help take out Swamp Thing because, as one of them puts it, "He has a certain amount of experience in fighting invincible enemies." The consult takes five minutes, for which Luthor is paid $10 million.
- Dr T.O. Morrow beats Luthor having built multiple fully sapient androids. Furthermore, one of his inventions, Amazo, can copy any superpower it encounters. Another formulated moral and ethical concepts that had deliberately been left out of its knowledge systems. You could fill this page with the ways Dr Morrow could make money off of any of those inventions.
- Upheld in Demon #0 (Garth Ennis series, 1993-1995), where the human host, Jason Blood, as an unscrupulous World War I arms merchant, wishes to use the titular character to bring about an earlier Allied victory. However, the Demon likes all the bloodshed, and human depravity brought on by the war, and goes against Mr. Blood's plans.
- The Superior Foes Of Spiderman has Beetle, who despite being a Valedictorian of Columbia Law dreams of becoming a supervillain. Her father Tombstone is disappointed in this, stating that she's much too smart for such antics as he feels that being an Amoral Attorney is essentially legitimized crime that you can't get arrested for.
- In Archie Comics' Sonic the Hedgehog, Mammoth Mogul decided to pull this. He took over Robotnik's old Casino Night Zone, renamed it the Casino Night Club, hired most of Robotnik's old Badniks, including Scratch, Grounder and Coconuts and decided to park his keister there. Of course, this was less about turning legit and more about letting time defeat Sonic as Mogul's immortal.
- Daredevil arch-enemy Bullseye has the ability to throw any object with perfect accuracy with enough force to kill someone. Before becoming a super-villain (according to one of his many origin stories), he was a major league baseball player whose skill meant he always pitched a no-hitter. He could've easily just stayed in this job and never committed a single crime in his whole life but quit so he could satisfy his inherent bloodlust, and ended his career by using a pitch to murder a batter. "Bullseye." Bullseye even admitted to Norman Osborn that he barely spends any of the money he earns as an assassin, and that he could very well be richer than Norman. The only reason he charges anything is just to see how much people are willing to offer for his services. He kills people because it's fun.
- Averted with the Hobgoblin. After getting hit with the Inversion spell in AXIS, Roderick Kingsley decides that he's going to franchise out the Hobgoblin name, turning it into a hero thing. It works, just that some people don't like that idea.
- Invoked in the original Teenage Mutant Ninja Turtles; when Baxter Stockman reveals his plan of using his Mousers to bargain the city into giving him money, April points out he already made fortune legally selling them as mouse exterminators. He answers by saying he is doing it for fun.
- In the Mickey Mouse comic book story "My Little Town", the villain is an alien who is using a Shrink Ray to shrink Earth's cities, then sell them as "highly accurate miniatures" in order to earn enough money to repair his spaceship. Mickey forces the alien to re-enlarge each city, then points out that there's a faster and more honest way the alien can make money with his ray—by buying a cheap, tiny diamond and enlarging it to a colossal size.
- Played with in an issue of Marvel Adventures:Spider-man. Mysterio has apparently gone straight, and starts a very profitable Broadway special effects show. However, the show is actually just a distraction so that Mysterio can go out and rob nearby hotels and businesses. When called out on his seemingly boneheaded move, Mysterio says it was never about the money, but the challenge and the thrill of deception.
- Invoked in Spider-Man and the X-Men #2. Sauron gains technology that allows him to rewrite DNA and uses it to turn people into dinosaurs. When Spider-man points out that he could use that kind of technology to cure cancer, Sauron retorts that he doesn't want to cure cancer, he wants to turn people into dinosaurs.
- Subverted in Human Curiosity, when the head of the HCS, in a burst of Genre Savvy, decides to sell the group's advanced weaponry to countries like North Korea before he disbands the organization.
- Bad Future Crusaders has an adult Sweetie Belle setting up such a deal with the diamond dogs by, in her own words, showing them some of the nice things those gemstones can buy. In the process she ultimately ended up turning them into a peaceful society that co-exists with ponies.
Films - Live-Action
- Inverted on Sherlock. Moriarty commits three enormously ballsy thefts at the exact same time, and immediately surrenders to the police without stealing a cent because there is nothing he could steal that would be as valuable as the key that let him steal it all. It's, sadly, a lie. How do you break into the unbreakable vault? Bribe the man with the key. Since he's not actually after money at all (Moriarty's motives run more towards the... existential?) it's also an Averted Trope.
- The Goliath Corporation in the Thursday Next novels are an absolutely giant monolith who practically own Great Britain; still they insist on harebrained schemes like trying to enter fiction on a wide-scale basis. On the other hand, we infer that a large part of how they made their money in the first place was on evil schemes...
- The memoirs of one James Crosbie, a moderately notorious armed robber, describe a fairly impressive list of achievements; he held a responsible position at a Kenyan mining company and for a long while was running his own quite successful metalwork business. And yet despite having earned better money during those times — to say nothing of not being on the run from the law — he claims to have felt a much lesser sense of achievement from this than from robbing banks, despite the much greater failure rate, smaller financial returns and lengthy prison sentences. Although we only have Crosbie's word for any of this...
- Jason Cameron from The Fire Rose is contemptuous of his apprentice's use of magic to cheat at gambling games (in the specific mentioned incident, a cockfight). A genuine Fire Master (which Paul theoretically could become if he actually put some work in) could make a fortune in a few years through completely legal means like he did.
- Please Don't Tell My Parents I'm a Supervillain:
- Ray leases Penny's bubblegum machine to pay for his shopping spree. Later, Penny sells another invention to a villain for a thousand dollars. Penny directly acknowledges that she could make money legitimately when the Machine digs thousands of dollars of gold out of a landfill, but being a villain is more fun.
- On the flipside, we have Bull, a retired villain with money issues. Penny is surprised, since he was one of the most powerful villains for decades, and should have more than enough money for anything he wants. He wryly notes that while a Mad Scientist can make money pretty easily, The Brute (like him) isn't so lucky, and his poor financial sense didn't help.
- Cited and strongly averted by Maddox in Tyrannosaur Canyon. Instead of networking in prison to advance his criminal career, he used his contacts to make a dating site called Hard Time for women seeking convicts. He comments in other places that if he had known how easy it was to make money legitimately, he never would have bothered with crime.
- In Percy Jackson and the Olympians, the Amazon tribe has become far more successful this way than they were back in the days they were known as savage man-hating warriors, having founded Amazon.com and running it out of Seattle.
- In its earliest appearances, Mitsuhama Computer Technologies from Shadowrun were depicted as a front for the yakuza. Eventually, the writers caught on that a billion-nuyen criminal organization is hardly going to use a trillion-nuyen triple-A Mega Corp. as a cover.
- This was retconned in later editions to show that Mitsuhama had several prominent Yakuza daimyo as capital investors in the company's initial formation, giving them a large, but not a majority, stake in the corporation. These many shady stockholders have since used their newfound wealth and clout when the company hit it big to, alternatively, go legit and/or use the company's resources to boost their illegal enterprises. The latter are looked upon by the former as a source of Old Shame, but are granted so much honor and prestige by their status as company "founders" in getting Mitsuhama off the ground that buying them out or expelling them from any corporate involvement would be unthinkable. All indications are that Mitshuhama has simply decided to outlive the problem; they expect that the original investors who retain a sympathetic attachment to criminal activity even though not needing it anymore will eventually grow old and die, and their heirs (if any), growing up as megacorporate scions, will be captured by the system and go where the greater profit is.
- The Latin-American ORO company started out as a money laundering front for three drug cartels, grew into becoming a laundering banking service for several drug cartels that founded most of Latin-America's industry, and then (through some lucky mining contracts that turned out to be way more valuable than expected) outgrew the money-laundering business. A few good business decisions and worldwide political upheavals later, ORO had re-imagined itself as Aztechnology and at the present time of the Shadowrun timeline, own Latin-America. Some of its income still derives from overly illegal sources like software piracy and drugs (which can't be regulated), but it's long been eclipsed by its consumer goods, banking, heavy industry and magic departments.
- Star Wars: The Old Republic has Bareesh the Hutt. Formerly a crimelord, he realized he both made more profit and avoided being branded a criminal by doing legit business with the Republic.
- From the Resident Evil series is the Mega Corp. Umbrella Corporation, which had enough legitimate profit as the world's leading pharmaceutical company to not be dabbling in bio-weapons. And on top of that, when you consider what they are able to accomplish with their research, they'd probably make much, much more money pursuing something legitimate and marketable, as opposed to selling mutants and skinless dogs on the black market.
- What makes it even sadder is that all the money that was invested in making these biological weapons could have vastly improved the lives of the civilian world. All these villains could have helped people had they wanted to and still have made a huge profit off of it.
- Edward Ashford, one of the three original founders of Umbrella, did indeed want to research the regenerative abilities of the Virus, if only for the scientific value and potentially healing the sick. He, however, contracted a viral infection (unspecified if it was related to said research). As Marcus, the other founder besides Spencer, had no business acumen, Spencer was left the defacto leader (until Marcus's assassination).
- The zombie virus actually bit Umbrella in the ass. At the beginning of Resident Evil 4, it is revealed that for the zombifying of and forcing the nuking of Raccoon city the US government froze Umbrella's assets, the price of their stock dropped, and the company was forced into bankruptcy.
- Resident Evil 5 revealed that Oswald Spencer's ultimate goal with Umbrella was to mutate a virus he'd discovered into something that would make him godlike and immortal. All the zombies, skinless dogs, and mutants were byproducts of this research. Spencer still crosses the Moral Event Horizon by trying to weaponize them and not giving a damn about any of his employees's lives.
- One of the Resident Evil movies averts this by trying to say they were working on a skin creme that reanimated dead skin cells (as a beauty treatment).... except when they tested it, it turned the test subjects into zombies. Instead of scrapping the research, they kicked it to Bioweapons, and thus... zombies as weapons.
- Team Fortress 2: Blutarch and Redmond Mann have hired teams of elite mercenaries to fight over lumbermills, granaries, and barren scraps of land in the middle of Death Valley, even though, according to the timeline, they own half the world. Possibly subverted, as they hold a deep grudge due to their father's hatred of their own stupidity, forcing them into cooperation by giving them a split share of the company's land.
- Then their secret third brother comes in and points out how they been squabbling over worthless piles of (literal) gravel, both ignoring the one thing worth a crap, Mann Company which is owned by Saxton Hale. Of course, he then sends armies of robots that run on money to take over it...
- Gray Mann lampshades the use of money as a fuel source in his robots because, while it was a lapse of judgement (along with the praising protocol), he never thought the conflict would be this prolonged, which is actually starting to bankrupt him. This causes him to later develop the Engineer Bot and when that failed as well go through Saxton's own policy to claim Mann Corp through fisticuffs (which also involved loophole abuse), as he was fighting the war at a loss at that point and can't afford to prolong it the way his brothers did.
- They also paid their mercenaries to invent technological marvels like a gun that heals mortal injuries in a matter of seconds, an implant that makes your body briefly indestructible, and a life support machine that can extend your life for more than a hundred years. A shame Blutarch and Redmond never considered entering the health care industry. The Medic himself could consider selling his inventions, but seems honestly more interested with using them to end life than prolong it, while The Engineer has a history with the company and seems to enjoy his work.
- Subverted in that it turns out any usable form of the life-extender machine is completely useless without Australium, which is both extremely expensive and hard to get a hold of, due to Australians being extremely protective of it. It doesn't help that, due to both Gray Mann and the Administrator using it, the world supply of Australium has run dry.
- Assassin's Creed: The franchise as a whole zig-zags on this idea. The modern-day Abstergo Industries is a front for The Knights Templar who are dedicated to taking over the world by abolishing free will, and they have dedicated much of the past several hundred years to locating First Civilization artifacts as their creators were specialists in mind control. While they keep the artifacts themselves a close secret, they've reverse-engineered a lot of the ancients' technology and shared it with the mass market and have profited enormously thereby. Their most valuable technology by far, however, remains a secret: the Animus, a machine allowing Genetic Memory to be experienced and recorded in real-time. By the time of Assassin's Creed IV: Black Flag, they've perfected the Animus sufficiently to create a version that allows ordinary people to replay memories not in their own bloodline. Rather than offer this to researchers, historians, and documentarians to permit humanity to gain a never-before-attained glimpse into the truth of the past, they instead form an entertainment division dedicated to selling video games and feature films with dumbed down, mass-market dreck based on heavily edited and propagandized versions of the lives that they've unearthed. The given justification is that making money and benefiting humanity are secondary to their main goal of turning humans into easily controlled sheep.
- There's one additional element revealed in the series (mostly II): the Templars effectively invented modern capitalism and its institutions as a way to conceal their activities in an increasingly connected world from an increasingly literate and informed public, for roughly the reasons they helped end aristocratic traditions. Just as nobody questions why a random person wields great power in a world where it appears any common citizen can succeed and eventually wield great power, nobody questions why a business concern (or later corporation) is doing things if those things clearly make money. Effectively, Abstergo already has wealth (what money can buy): they only make money to obfuscate how much of what they have money actually can't buy. They view a profit motive as one of their manipulative tools; it's no surprise they don't value it themselves.
- Portal 2 : Under Cave Johnson's leadership, Aperture made genuinely miraculous inventions that would revolutionize industry, transit, and artificial intelligence. However, Cave Johnson refuses to sell them to the public, instead using them solely for extremely dangerous "tests". In fairness to the man, he was blitzed out of his mind on moon rocks at the time.
- COBRA in G.I. Joe: A Real American Hero. The majority of the plots in the cartoon involved stealing/kidnapping someone and ransoming them off for absurd amounts of money, through which they would be able to attain ultimate power. Only about a third of their plots directly incorporated demands of, "Hand over the keys to the entire world, or else!" This was lampshaded by Tamox and Xomat at one point, when they pointed out that Cobra already had absurd amounts of money from its front corporations, black market operations, etc, which is how they got all their ridiculous contraptions to pull off the schemes in the first place.
- Averted in The Incredibles. Syndrome sells his inventions to finance his real scheme, which will get him something that money can't buy. He also notes that, while he kept his best inventions to himself, he fully plans on selling those too in his old age when he can't play hero anymore.
- Averted by billionaire David Xanatos. Although some of his clever schemes necessitate expending unimaginable sums of money (putting a medieval Scottish castle on top of the tallest building in the world, for example), it's only when he wants something he can't simply buy outright. On a normal day he uses his brilliance to run his corporate empire and make himself another fortune or two, only occasionally resorting to extremes like Time Travel for self-enrichment.
- Later played straight by Demona. Her company Nightstone is just a front to further her plans to exterminate humanity, so wealth is not her goal but a means to an end.
- Superman: The Animated Series started out with a very interesting subversion. Lex Luthor was going to use a giant mech, something which was stated to cost millions of dollars to make, to make money illegally. However, Lex wasn't going to use it to rob the banks or other such schemes, he was secretly selling it to terrorists (who were paying him a billion dollars) knowing that the US government would later hire Luthor to design a better mech to fight the one the terrorists "stole". Superman ruined that scheme.
- Surprised that Justice League isn't the featured for this. In "Injustice for All", the League's battles with Luthor's Injustice Gang all revolve around money. Lex has brought them together with cash, he almost breaks them up when they ask for more money, and in the end, Batman brings the chaos to an end. How? He gets the Ultra-Humanite to ambush Lex by giving Humanite enough cash to do the only thing he wants — fund opera on a PBS expy. Not ALL Viewers are Like You!
- In an episode of Spongebob Squarepants, Plankton actually sold all of his evil inventions in order to get enough money to pay everyone in town to sign a petition to bulldoze the Krusty Krab. He even managed to buy Mr. Krab's signature... four times! The only person who didn't sign the petition was Spongebob, but he still had the majority on his side "and in a democracy, that's all you need'', so the Krusty Krab got bulldozed... one foot away, so it would comply with the new law that says all fast food restaurants were at least 100 feet away from each other.
- In an episode of Phineas and Ferb, Dr. Doofenshmirtz's technology was being used in optometrist appointments and he started receiving royalty checks, however, he was angry that his invention was being used for good. So he decided to "balance it out" by making an -inator that would give people poor vision, forcing them to use the same device and give him even more money.
- Doofenshmirtz actually appeared on an episode of Shark Tank, a series where inventors pitch their ideas to a panel of potential investors. Doofenshmirtz pitched his Shrinkinator, stating that he originally designed it to shrink City Hall and put it in his pocket for ransom, but decided that everyone could use one, giving examples of making more closet space and shrinking your car if you can't find a parking space. It's simple to use, as there's only two controls: a forward-reverse switch...and a self-destruct button. Doofenshmirtz stated that each one costs $1,000 to make and would sell them for $1,001. Mark Cuban offed to accept the pitch, on the basis of owning 95% of the company and receiving a $2 royalty for every $1 Doofenshmirtz got for selling a Shrinkinator. Doofenshmirtz thought the deal sounded pretty good and would have accepted if he hadn't accidentally pressed the self-destruct button.
- Notably averted in one episode of Dynomutt Dog Wonder. The immensely (but not superhumanly) strong Superthug has hired an engineer to build a strength-enhancing exo-skeleton. His plan is not to use it to commit super-crimes, but to mass produce it, and sell the copies to other criminals so they can commit super-crimes and give him a small percentage.
- Deconstructed in Superman: Doomsday — Lex Luthor finds a cure for muscular dystrophy and orders his assistant to turn it into expensive, lifelong treatment.
- Batman: The Animated Series
- In the episode "The Clock King", efficiency expert Fugate was ruined at the end of the Distant Prologue, but seven years later, as the Clock King he has a lot of Offscreen Villain Dark Matter. (He can afford Conspicuous Consumption, cool Gadget Watches, has acquired an Abandoned Warehouse to his real name, and he organizes a Bank Robbery but left all the money in the vault.) As Batman has never heard of Fugate before their first meeting, it's implied Fugate didn't need to resort to crime to get all that Offscreen Villain Dark Matter, as his skills could make his fortune by legal means again.
- There is a variation of this in "Fear of Victory", not because the Scarecrow could have made more money legally, but because he was making money illegally, but could have made more by taking a different route. His scheme is to use his fear toxin to scare athletes as a way of rigging sporting events, and make money by betting against their teams; he even tells Batman "I need the money!" when confronted. That's all fine and good, except that he proved himself perfectly capable of using his technology to rob banks in his debut episode (when his goal was to burn it). Of course, he is insane...
- In Xiaolin Chronicles Jack Spicer actually uses his tech skills to make money in episode 9 (though in more of a Geek Squad way than by using his own inventions). Especially noticeable since he often makes huge robotics breakthroughs (both in this series and the previous one) and has never really seemed to consider selling his skills until now. However, he only started having money troubles recently, so he might not have needed to before (in the first series he explicitly has rich parents).
- In the My Little Pony: Friendship Is Magic episode "A Dog and Pony Show", the Diamond Dogs could make a lot more money in their mining outfit acting as businesscanines instead of kidnappers. Both Rarity and the Diamond Dogs want gems, Rarity can dowse for gems but can't dig, and the Diamond Dogs can dig but can't dowse. The math should've been obvious, even to a race that's naturally Book Dumb (hell, it's actually shown on-screen to be the most profitable system the Diamond Dogs have ever seen).
- Carter Pewterschmidt in Family Guy has the cure for cancer, but refuses to sell it on the grounds that it would be a short-term gain, long-term loss, because he also makes money on chemotherapy and pharmaceutical treatments. Ignoring the fact that his fortune came from about a hundred other enterprises including his inheritance, he's obviously not aware of how much money and praise will get showered at him if he were to unveil the holy grail of medicine; sometimes publicity is more valuable than the product.
- Not to mention that not even his original reasoning makes sense. Since we see him after having taken the drug, we can assume that it is a cure for cancer, not a vaccine; otherwise he would have never had to deal with the cancer in the first place (unless there was some reason why he wouldn't want a cancer vaccine in his system.) As it is just a one-time cure, and relapses would require a second dose, he could just sell it at an absurd price; it doesn't matter, everyone would still buy it. Plus, unless he owns a monopoly on chemotherapy and other cancer pharma, the only people losing money would be his competitors. Really, the writers just didn't think this through.
- An episode of Time Squad had Houdini using his magic to commit a string of robberies. People were so impressed by it that they set up a fake diamond exhibit that people paid to get in simply to see him steal it. After learning this, Houdini realizes he can get rich simply by being a performer.
- Frank William Abagnale, Jr., the real-life inspiration behind Leonardo DiCaprio's character in Catch Me If You Can, is an extremely intelligent and capable man. For one of his cons, he actually studied for and legitimately passed the state's bar exam, which earned him a real, authentic license to practice law in that state. Rather than simply working as a lawyer, he proceeded with his confidence scheme. He eventually did go straight and create a financial fraud consultancy company, preventing wannabe criminals from pulling off the same crimes he once did.
- Almost. While he did legitimately pass the bar exam(The state at the time allowed you to take it as many times as it took to pass, a form of SaveScumming) he never went to or graduated from law school, a prerequisite for taking the bar exam. So eventually someone would have found out he never graduated.
Possibility of gaining more money legitimately
Anime & Manga
- Lampshaded in Coyote Ragtime Show when a swindler manages to sneak his way into a high-paying executive job for a major bank purely so he'll be in a position to test himself against their reputedly 'impenetrable' vault — he could easily have lived a comfortable and stable life with a job like that, but the money wasn't the issue.
- In Dragon Ball Z, Dr. Gero was capable of building machines that have infinite fuel. Given the world's demand for fuel, he could easily become the richest man in the world with this technology. Plus being able to make androids capable of defeating Super Sayians, just imagine if he put that kind of technology into construction or space travel. Too bad he was only interested in getting revenge against Goku.
- Lampshaded in Durarara!! when Shuji wonders why the unnaturally superhuman Shizuo Heiwajima is slumming it in a rather low status and low-paying job as a debt collector/bodyguard when he could potentially use his abilities to become stupidly rich or famous. He gets his answer soon enough: Shizuo's so violently unstable that it's only by virtue of Ultimate Job Security that he has any job at all. A later Light Novel has Shinra pointing out that Shizuo's probably one of the few people that could consider supervillainry as his most viable career option, and the fact that he hasn't is a reason why Shinra usually gives him the benefit of the doubt when the situation looks bad. ("Sorry. Nah, how would you ever bother to kidnap anyone? With your power it would be much faster to go to a bank and tear down the door of its vault if you wanted money.")
- The villains in Karakuridouji Ultimo have some truly unusual day jobs, including music composer, elementary school teacher, and pro golfer. It never seems to occur to them that they'd be better off using their incredibly powerful robot servants to pay the bills instead. The exception is K, who only joined the villains so he could quit his job and bum around all day. The manga constantly reminds us that he is unemployed.
- Mazinger Z: Dr. Hell is wealthy and intelligent enough to build dozens of gigantic war machines, Doomsday weapons, squads of cyborgs, several HQ, aircrafts, submarines... It was kind of justified in one of the different manga continuities when Dr. Hell revealed shortly after finding the old Mykene's mechanical warriors, Count Brocken took over several ancient European Mafia in order to earn cash for Hell. However he will not use his talents for legitimate -and less frustration-inducing- gain because he sees himself like The Woobie and wants making the whole humankind paying for all humiliations and hurt he suffered in the past. He NEEDS enslaving everybody and making them bowing down to him.
- Hideaki Anno is reported to have asked why Neo-Atlantis in Nadia: The Secret of Blue Water wants to conquer the world instead of just using their superior technology for their own benefit. Reportedly, he got no answer. Wikipedia reports this, although the actual source seems unfindable.
- Pumpkin Scissors. This trope is almost the premise of the series — this is a world where rather than building safer tanks or devices to protect people from chemical weapons, they engineer people who can withstand tank-fire and chemical weapons. Lampshaded in the interlude where a lab assistant finds a report about the protective fluid that the Flamethrower Troopers use and mentions that they could be used to help burn victims. Her superior replies to that by telling her to throw it out because he doesn't need it anymore.
- Sunred points this out to his Friendly Enemy General Vamp in Tentai Senshi Sunred. Vamp is such a good homemaker that Sunred tells him, "You oughta give up the world domination thing and open a restaurant."
- FoxTrot has Jason Fox, who tries several ludicrous schemes to make money, (including thousand-dollar SNOW DINOSAURS, which, you know, would MELT come Spring!) despite the fact that he has effortlessly built machines and coded programs that could have made him MILLIONS had he simply sold them. He once tried to form a one-man corporation, but all he had to show investors was "a dinky little program I wrote for fun." Unfortunately for him and them, the Darth Jason virus did not "kill off interest," it "killed off the Internet." Possibly justified in that, while genius at some things, Jason is still a child and thus doesn't always have the best common sense.
- That, and Jason cares more about making mischief than money. If the thought ever occurs to him to make money off of the things he produces, it's only so he can buy materials needed to cause greater mischief. For instance, he sent a computer worm directly to the White House, easily bypassing all security, solely to mess with his older sister (which is his most common motivating factor).
- Deconstructed to a great extent in issue #16 of Ultimate Spider-Woman: Change With the Light, when the Beetle provides a number of rebuttals to the arguments that supervillains should just patent their technology. Even if you can patent your technology, there's always the danger that some Corrupt Corporate Executive will try and screw you out of your share of the profits, something the Beetle claims happened to the Shocker when he tried selling his shock blasters to Justin Hammer. Starting your own business is no guarantee of success either, particularly when many businesses fail within their first year of operation. Then there's the fact that many supervillains do not want to spend their time working for people they view as Pointy Haired Bosses who got ahead through asskissing and brownnosing, rather than actual talent. This obviously isn't the case most of the time, but supervillains as a whole tend to be misanthropes....
Films — Animation
- The villain of Up, Charles F. Muntz, wants to get fame and recognition by catching a rare bird. To accomplish this he invents devices that allow dogs to communicate verbally, and fly airplanes. Even if he wanted fame and renown rather than money, being known as the person who invented the device that lets dogs talk to humans would be far more likely to make him famous than catching a new species of bird. Considering the dogs don't even need to bark to speak with this, the profits from engineering it to allow mute humans and humans who are completely paralyzed to speak would ensure his honor among the greats. This is, however, justified and lampshaded to some extent by showing that he has become psychotically obsessed with the bird. His museum is full of dozens of skeletons of other species, all of them of a bizarre nature and undiscovered to science. Had he brought any of those back instead, he would have made far more of a profit in the scientific realm than the capture of a single colorful ostrich.
- He was mostly bitter that the one he brought back as a skeleton was declared a fake and obsessed with clearing his name. If he hadn't taken it with him and spent decades hiding in the jungle DNA tests would have proved it long before the time of the movie.
Films — Live-Action
- Averted in Goldmember. Number Two finally hits upon the brilliant scheme of making the organization a legitimate business with the ethics of an evil organization, by turning it into a talent agency.
- In Lord of War, Yuri Orlov eventually abandons his business as an arms dealer and adopts, in his words, "more legal methods of exploiting Third World countries", but notes that it isn't as thrilling as his old line of work, and there is comparatively more competition. He inevitably returns to arms dealing, with the change that it is government sponsored.
- Obadiah Stane in Iron Man, once he steals Tony Stark's arc reactor, now has control of a clean, safe energy source with the capacity of a nuclear reactor that could fit into an RC car. Not to put too fine a point on it, but that is the single greatest energy revolution since taming fire. If it were mass-produced, it would effectively end every single human problem overnight. You don't think you could make a few bucks selling it on?
- Spider-Man Trilogy:
- Dr. Octopus is researching a new power source in Spider-Man 2. In order to control it, he invents a system of mechanical arms that interface with his brain, have artificial intelligence, are indestructible, have the strength to throw cars, and never seem to need new batteries. Every aspect of the things would seem to merit a Nobel Prize, but Octavius and the rest of the world initially only treat them as a simple tool.
- And in Spider-Man 3, Sandman needs to raise money for his sick daughter and turns to a life of crime. When he becomes living sand, you'd think he could strike a deal to work off his debt to society for a little government health care. It's not like a guy who can meld with sand wouldn't come in handy in any ongoing warzones. Instead, he simply robs banks.
- Lampshaded in Darkman III: Die Darkman Die. The doctor in charge of making a serum based on the nerve damage suffered by the titular character discusses with herself the fact that she could make way more money selling to pharmaceutical companies.
- In The Prestige, Nikola Tesla tries to invent a teleportation machine for Robert Angier to use in his magic shows. The problem was, the machine ended up copying things instead of teleporting them. But Angier still used the machine to perform his magic trick, creating copies of himself so that it appeared as though he was teleporting across long distances. Angiers could become the richest man in the world almost overnight by copying valuable objects with the machine, but he's already a wealthy gentleman who is more interested in magic than riches. He could also do things like completely end world hunger by copying food and so forth, but his obsession to out-do his magical rival blinds him to all other goals.
- In Street Fighter, M. Bison is the dictator of some tiny southeastern Asian country, but somehow has developed both super-soldier biochemical engineering, as well as hover boots, with which he wants to use to conquer the world. He could probably become the de facto ruler of the world just by marketing those two bits of technology.
- Teenage Mutant Ninja Turtles (2014)'s Eric Sacks finds a mutagen that can, theoretically, allow a person to regenerate cellular damage. He could be the wealthiest pharmaceutical supplier in the world without causing the death of millions, and without risking arrest or worse in the process, but then the plot would have nowhere to go.
- Mr. Freeze's appearance in Batman & Robin has him stealing giant diamonds and using them to both fuel his suit and build a giant freeze ray he plans to use to hold Gotham hostage in exchange for funds to further the research he needs to save his wife. Why he doesn't just sell the giant diamonds is never explained. If not that, could have just patented the smaller ray immediately, waited for the Nobel, and wondered how many new laws in physics will be named after him. The applications are endless and he's just disproved everything known about thermodynamics. He would never again want for funds no matter what he's researching. At the end of the film Batman talks him into doing just that. Oh, and giving him the cure to the early stage of the horrible disease his wife had. The stage, coincidentally, Alfred happens to have. Freeze trades the cure for a cell with Poison Ivy, since he learned she tried to kill his wife.
- Played both ways in Iron Man 2 with Ivan Vanko. Vanko's capable of replicating the Arc Reactor with his father/Tony's father's incomplete diagrams. While not as potent as Tony Stark's variant, it still catches the eye of Tony and he is left to wonder why Vanko is using it to terrorize him instead of selling it to the highest bidder, be they legitimate or otherwise. The real reason is that Vanko's father did try to sell it for massive profit but Howard Stark would have none of it, exiling him from the US instead. Ivan is out for Tony's blood as his family stole the opportunity to have that check cut for them. In other words, the ship already sailed long ago for Ivan as far as making money, he's just interested in making Tony suffer by this point.
- The Avengers (1998). Sir August could have legally made billions of dollars just by selling the services of his Weather Control Machine to the governments of the world. Possibly justified because he's insane and wanted revenge on the British government for firing him.
- In the Disney film Sky High villain Royal Pain invents a weapon that reverts it's target to being an infant. Let that sink in. She has made a device that can make an individual instantly young again. It's also heavily implied the device can actually pinpoint a specific age regardless of how old you are. So she could quite easily create and market a device that makes you (biologically speaking) 18 every time you use it. The financial rewards for marketing this would be so unimaginably vast that any power the supervillain desired would be easily gained legally. So obviously it's used in a zany evil scheme instead. Semi-justified, as trying to take over the world with an entire generation of superheroes turned into loyal, amoral minions was probably more tempting. Also justified in that the device blew up and reverted her to infancy during its initial field test (because the superhero she was aiming it at punched it while it was charging up), and she has to steal the original prototype back from the hero's trophy room before she can use it again (thus strongly implying that she's unable to make copies of it — apparently it runs on unique phlebotinum that is not mass-producible).
- Upstream Color features several mysterious people who exploit the unique properties of a blue substance that produces hypnotizing effects and amazing empathic links between people. Introducing it to the world could yield untold fortunes, with world-changing possibilities. Instead, one of them uses it to steal the savings of random people he encounters, while another uses it to inspire his music.
- From Colossus and the Headhunters, one can't help but think there are much better ways Kermes could go about trying to gain the power he wants. He imprisoned and tortured the King, betrayed his country to a group of savage headhunters, slaughtered hundreds, and then kidnapped the Queen... only to reveal that his end goal is simply to become the Queen's advisor? Way to aim low, villain! Did it ever occur to you that she might have just given you the position if you weren't such a rat?
- In Making Money, Moist von Lipwig averts, subverts and lampshades this. As someone who had previously been a con man and was now making a respectable living, he now found himself still desiring the thrill of the chase, and "keeping his hand in" with schemes of various sorts. Someone actually mentions to him how silly it is for people to swindle and trick when better money could be made out of living honestly... he glosses over the point. Specifically, he mentions to himself that while the legal way is more profitable and in many ways easier, its also less fun. He compromises by stealing from his own businesses.
- This is also lampshaded in Equal Rites wherein it is pointed out that the time and effort a group of brigands puts into robbing caravans could have quite easily allowed them to earn a good living if they were to work that hard at a honest trade.
- In The Last Continent, a wizard reminisces about a classmate who, sentenced to copy out lines of text as a punishment, invented a multi-pencil apparatus to write the same line several times simultaneously. Building and improving his invention took more time and effort than simply copying the lines would have and eventually led to the student's accidental death.
- A much simpler device, made of coat hangers, was used in the novel Who Ran My Underwear up the Flagpole? by Jerry Spinelli. The character in question is assigned to write a hundred lines on the board, then the teacher stepped out for a coffee. When he gets back, there are 120 lines on the board and the student is gone. When he finds out what the kid's done, he's so impressed that he isn't even punished. The same kid also has a custom skateboard, and it is implied he'll be some sort of inventor when he grows up.
- A comment is offered in Vanity Fair about one character who is a stingy and sly aristocrat. The author notes that if he had been born in obscurity, he could have become a wealthy Amoral Attorney, but as a baronet, he does things like being so stingy his crops fail and engaging in constant law suits which while profitable when he wins are more frequently a financial drain.
- In the Paul Jennings short story The Strap Box Flier, an inventor goes from town to town selling his amazing glue which, in demonstrations, bonds instantly with a grip like steel. He then gets as far away as possible, before the townsfolk figure out the glue comes undone after four hours. Apparently it never occurred to him that a glue which allowed you to fix something immovably into place for a predictable amount of time, after which it would come undone of its own accord, would be worth an incredible fortune.
- Subverted when, at the end of the Serpentwar Saga. Dashel Jameson, Sheriff of Krondor, renounces his noble titles and becomes the Upright Man, leader of the Krondorian Thieves Guild, succeeding his late great-uncle, Lyle Rigger. His new second-in-command asks him why he's doing this, since as the son of a Duke and the younger brother of an Earl, there's no way he could make as much money as a thief as he could legitimately. He did it as a point of honor: he had promised a thief he had fallen in love with who had died protecting the city from Keshian raiders that he would look out for the thieves.
- Subverted by Artemis Fowl, who does use his genius to make money in more legitimate ways. Among others, he holds several patents and won a competition to design a new opera house in Dublin. However, as well as his legitimate enterprises and investments are doing, the kind of crimes he commits are far more profitable. His first heist netted him one ton of gold, which in August 2012 was worth 35,000,000 USD.
- Although he gives 1/2 of it back in exchange for healing his mother
- Discussed in The Fate Of Paul Twister. When he hears tales of a powerful wizard operating as a bandit, Paul dismisses them as a silly rumor, since someone with that kind of power would have no reason to have to resort to banditry to get by. He compares it to a millionaire working in fast food: theoretically possible, but why would he want to?
- Encyclopedia Brown has the con artist Wilford Wiggins. One of his usual schemes is to make a painting and try to pass it off as a famous historical painting. Encyclopedia and Sally note that he seems to be a legitimately talented artist, and wonder why he doesn't just sell his paintings as they are.
- The Company in Prison Break is an example. They have the technology to solve most of humanity's energy and agriculture problems and hence would become both the richest and most heralded people on the planet if they were up front and honest. Instead, they run currency scams in third world countries and sell weapons to belligerents that will make them hundreds of millions, but have the potential to wipe out all of humanity if used.
- Buffy the Vampire Slayer
- Warren Mears could have made billions with his life-like androids. Instead, he pisses away his genius robbing banks in a small California town. Then again, Warren is very emotionally immature, such that he may well not have thought of the ramifications of his machines. That, and he liked the idea of being a supervillain.
- Word of God is that the super-science used by the trio and a few other villains is actually an applied form of magic (which the user may not be aware of), and cannot be used in any large-scale capacity since the tech doesn't actually work.
- In Season 8 he uses his skills to work for the government (and Twilight).
- Nevel on iCarly is a tweenage computer science and coding genius. He has a popular website already, and has impressive skills in coding, web design, writing, hacking. Instead of just concentrating on his own work where he could use Google Adsense, or directly sell ads for his site and Youtube Partnership for his video content, he wastes all his time trying to take over the iCarly webshow.
- The Twilight Zone. The episode "The Rip Van Winkle Caper" has a group of gold thieves trying to evade the law. One of them accomplishes this by using a gas he created to put the gang in suspended animation for a hundred years instead of patenting the substance and becoming a well respected and incredibly rich scientist. This may have been because of societal reasons due to the era Twilight Zone was aired.
- Averted in Dalek Empire (Big Finish Doctor Who spinoffs), where the Daleks seek an alternate history where they've already conquered the entire universe. What they get is an alternate reality where the equivalent of Davros decided that you catch more flies with honey, and decided to make the Daleks good or at least well-intentioned. "You Daleks have conquered this galaxy?" "Correct" "You have waged war against its peoples, you have destroyed, you have subjugated." "Correct!" "You have committed the greatest crimes our universe has ever known! Neutralise them!" Unsurprisingly, by not being genocidal jerks, they've been far more successful, and the Daleks are rapidly reduced to the edge of extinction yet again.
- Subverted in the Firefly episode "Our Mrs. Reynolds", where Mal, upon confronting Saffron, points out that "All the lying, all the games... there's got to be an easier way to steal." At which point she replies that Mal is assuming the payoff for her is the money.
- Lampshaded in an episode of Hancock's Half Hour when the Honest John "Sid Balmory James" discovers that spending all his time thinking up elaborate cons is a lot harder than simply going to the bank and getting an overdraft.
- In Harry's Law, it's averted at the end of the series premiere. The main character used to be a patent lawyer, and three thugs had rigged up a device to get car doors open. They decided they wanted to patent it instead.
- The Reality Show It Takes a Thief (2005) is an aversion, a security makeover show where former thieves first (with permission of the owner, who gets to watch it, live, on cameras the show installs to let them, and us, as the audience, see what the crooks are doing), burgle the home or business in question, and then they have professionals install security systems that would've prevented them in the first place. Then they test them to see if the owners are using it properly. On more than one occasion they've found the homeowners have left the front door unlocked.
- Batman episode "The Joker's Flying Saucer". The Joker creates a flying saucer that can (based on the Joker's comments) travel through outer space to other planets. He decides on the standard "conquer the world" strategy when he could have just sold the design to NASA for billions of dollars. Then again, this is the Joker.
- In "The Ring of Wax", Batman notes that if the Riddler were oriented towards good, the world could be so wonderful after getting caught in one of his wax traps.
- A theme in Sons of Anarchy. Jax and Nero talk about how much they want to go straight, but when they each have the opportunity to make money legitimately, they admit that they no longer want to. Damon Pope is a particular example in that he's already making millions legitimately but still maintains a narcotics empire on top of it. Jax points this out to him.
- Neal Caffrey of White Collar, similar to the real-life examples below, is said to be one of the best forgers in the world. His attempt at a sculpture, which was done relatively quickly, was not only declared authentic, but as the seminal example of the artist whose work he was copying (beating the pants off the attempts of the original artist's assistant/protege). If he had gone straight form the beginning, perhaps he'd be a world-class artist by now. But perhaps not; he's shown to have both a thieving bent and problems developing his own style. (He blames his Disappeared Dad and family instability but that's just a cop-out.
- An unusual example would be Oliver Queen on Smallville. Being a billionaire, he develops tons of ridiculously advanced technology...to rob the rich to give to the poor. He seems to have given up on that after a while and concentrated on blowing up Lex Luthor's evil facilities.
- In 24 series 5, within a couple of hours of getting hold of Lynn's access card, Lynn's sister's boyfriend is able to find the terrorists to sell it to them. This guy should have been working for CTU!
- On Series/Vegas2012 mobster Vincent Savino invokes this trope to explain why he no longer has any interest in the traditional mob rackets like loan sharking, prostitution or protection schemes. There is so much money to be made legitimately by running a Las Vegas casino that he sees no reason to engage in small time crimes anymore. Unlike his bosses, he has never been convicted of a felony so he can legitimately own and operate a Nevada casino. His main problem is that his bosses do not see things his way and he is powerless to stop them from messing up the casino business in order to further their own petty schemes.
- By Season 3 of The Wire, Stringer's insistence on running the front companies like proper businesses means the Barksdale crew is making enough money legitimately the drugs trade has become a sideshow. Avon's insistence on fighting a street war against rival dealers for the sake of his reputation just brings unwelcome attention from the police. Eventually, Stringer becomes a police informant, and Avon betrays Stringer to Omar. All the Barksdale businesses both legitimate and criminal then effectively collapse.
- MAD once had a article that said that your laziness factor factored in the amount of work you're willing to go through to get out of doing work.
- Subverted by The Thieves' Guild, a criminal gang in the Freedom City setting of Mutants & Masterminds. 6 inventors, all brilliant in their particular field, and they rob banks. They're also all psychotic in their own particular way.
- Genius The Transgression takes a look at this, because Geniuses generally need a fair bit of money to fuel their Wonder-crafting, and so the Resources merit requires explanation. The problem is that Wonders aren't reproducible by Muggles (and even letting muggles get a look under the hood can lead to all kinds of hilarity), and selling more mundane inventions requires being able to deal with people in suits and formulate a workable business plan, which most Geniuses are not very good at.
- Lampshaded and Justified in Better Angels — the opening fictional vignette points out that a superintelligent Hellbinder could make a lot more money legitimately than they could through crime... and, if they were really big on doing evil and causing suffering, use that money to do so in a way far more efficient than making goofy super-illnesses or holding a country's road system hostage. The big reason is that supervillains, by and large, aren't evil people. They vary from paragons of morality to more grey, but the truly evil who get demon powers generally don't throw on a mask and cape and threaten to melt the ice caps with their Doom Ray when more mundane acts of cruelty and corruption tend to work far better — supervillainy is largely a "show" put on to keep the demon entertained enough that it doesn't force the issue while doing relatively little actual harm. There's also some severe limitations on demon-powered technology that make mass-producing and selling it problematic: the demon can permanently shut it down any time they want, it's relatively fragile, and it only lasts as long as the Hellbinder remains alive with both components bound — if the demon is exorcised, the human taken to hell, or if the Hellbinder dies, it just stops working.
- The Exalted often possess skills that would allow them to make enormous amounts of money very quickly, whether by legitimate or illegitimate means. The problem has less to do with their skills, however, and more to do with the fact that all non-Dragon-Blooded Exalted are viewed with suspicion in most of Creation- and if you're a Solar Exalt, operating openly may mean attracting the attention of the Wyld Hunt. This makes criminal work a lot more appealing to some Exalted, since it involves people asking a lot fewer questions.
- Of particular note are the Infernal Exalted, servants of the Yozis. Since they're not even technically supposed to exist, they are constantly told to keep their heads down and operate in the shadows. And to be fair, the results of an Infernal being discovered are likely to be unpleasant, depending on who discovers them first.
- Zig Zagged in BioShock, as Frank Fontaine's ultimate goal is to become the richest and most adored man alive after killing off anyone who could get in his way by bringing Rapture's technology such as ADAM to the surface.
- Rapture plays with this. Fantastic inventions designed by Rapture's scientists are constantly sold in the hyper-economy that it's based on. Unfortunately, Ryan's disillusionment with the rest of the world means that all foreign transportation becomes illegal. It's implied that the REAL reason behind Rapture's fall isn't because of a designer gene-drug that slowly erodes your humanity, but because the Rapture economy and technological progress isn't shared with the outside world, and commodities that you can't get/produce in Rapture (such as the sun and the Bible) help create a black market with a very destructive monopoly. So essentially, Rapture (a place cut off from the violent and bickering world) was doomed to fail because of its isolationism; if they had sold to the world instead of each other, they wouldn't have devolved into a bickering civil war.
- Also, in BioShock Infinite, one can think of a hundred different ways to use trans-dimensional teleportation or energy-independent antigravity to make the world a better place. All Comstock uses it for are predicting the future with 99% accuracy and making a giant floating city. Subverted when it's revealed that Comstock doesn't believe the world deserves it and wants to Kill 'em All and restart civilization. With his daughter at the helm.
- Lampshaded in City of Heroes. Sometimes NPCs will say "If the Sky Raiders really only wanted money they would just sell their jetpack designs. There is something more." Crey Corporation plays this straight. They make a lot of products that could be much more valuable as actual products rather than tools of mass destruction. They also make countless products just for consumer and military purchase.
- Averted in the original Mega Man Battle Network game by Higsby, a teacher employed by the WWW to brainwash the students of ACDC and steal their rare chips for himself. He later opens up a chip shop. In the subsequent games of the series, Dr. Regal and Wily do this too.
- In the third game, Mr. Match's programming expertise has legally qualified him for a research position at Sci Lab. It's a sham. All his "references" are fellow World 3 agents disguised as scientists.
- Dr Wily became the villain in this series because years ago, his research on robotics was shunned over Dr Hikari's research on networking. In the end he finally quits being a villain and has one of his creation do real good.
- The Bonne Family—Particularly Tron Bonne from the Mega Man Legends series would probably be well suited for work as diggers or business owners (Tron shows a nack for penny pinching) if their choice of profession didn't have to be piracy. Alas, Poor Villains.
- Apparently between games they did try to go straight and opened a legitimate business. By the time Megaman Legends 2 rolled around, it's on the verge of bankruptcy and their only choice to save it is to become pirates once more. The ending shows that they do end up going straight to help the Volnutts get to space and rescue Megaman, though.
- Doctor Eggman, of Sonic the Hedgehog fame. Even if he isn't willing to sell pieces of his giant army of robots, he seems to have a secret love for casinos and circuses. He could probably get a lot of money and influence just by entertaining people. He might even have better luck defeating Sonic by getting him addicted to gambling.
- It's possible that many of Eggman's theme parks and casinos are legitimate enterprises, since he has to get money from somewhere. He consistently makes the mistake of powering them with Chaos Emerald and/or rings every time, giving Sonic and co. an excuse to blow through and wreck the place every game.
- In Sonic Battle Rouge outright states that Eggman sells some of his security robots in exchange for cash. There's also Robotnik Corp., a business venture of Eggman's that produces Extreme Gear.
- In Sonic Colors, he manages to grab several planets, build amusement parks and rides on them, and tethers them to the Earth with a Space Elevator without affecting any planet's gravity. He broke so many rules of physics with the stunt alone, and the 3DS version implies it is a really fun park (in the Wii version, Sonic snuck his way in there the day before it opened.) If only Eggman wasn't using this as an excuse to harvest life energy from aliens to build a Mind Control Ray to Take Over the World!
- Zig Zagged by Wario. After a couple of games serving as Mario's rival and all the while playing a greedy Anti-Hero role, he finally went on to become the founder of the honest WarioWare business and is presumably wealthier than ever. However, anything with Wario's name in it is not likely to be honest. Case in point: he never actually pays any of his employees.
- Zig-zagged in Touhou spinoff material where Mystia Lorelei uses her Magic Music to strike humans night-blind and sells them grilled lamprey as a night-blindness cure. The con is seen as a minor issue in Gensokyo, and her cooking is good enough that she gets away with it, and gets return business and turns a profit. She's also explicitly not in it for the money: she's a bird youkai, so she wants humans to stop eating poultry.
- Minor example in Mass Effect 1. A salarian named Schells asks Shepard to help him perfect his invention that will enable him to cheat at Quasar (he claims he isn't actually going to use it himself: he's going to sell it to others... for some reason, he thinks this makes it legal). If Shepard chooses to expose what he's doing to the casino owner, Schells despairs at what he's going to do from now on. Shepard's team will point out that with his obvious talents, landing a well-paying job as a programmer or engineer shouldn't be too difficult for him. He scoffs at this.
- Handsome Jack in Borderlands 2. His primary motivation is to find the vault containing The Warrior, so he can use it to take over Pandora... except that he's already the CEO of what's implied to be one of the most powerful Mega Corps in the setting, and if he would use his vast resources for something useful rather than wasting untold amounts of money trying to find the vault or on useless vanity projects like Opportunity, he would probably be able to rule the planet legitimately. Or decide to move his efforts to another planet that isn't a Death World. If you kill him without a head shot nor letting Lilith kill him, then loot the mask, you'll see that he has the Vault Symbol deeply branded on his face. It's implied that his madness came from an obsession with said Vault.
- While it's questionable if they're "evil", the management in Five Nights at Freddy's possesses animatronics... that can walk around by themselves very quickly and have the strength, intelligence and dexterity to pick up heavy endoskeletons (and humans) and put them in suits. Pretty damn advanced for mere animatronics. Then the new animatronics in Five Nights at Freddy's 2 one-up them by also being able to crawl through air ducts (again, unaided) and having advanced facial recognition in 1987. Far beyond even anything made in 2014! How are they still a small-time pizza joint and not the robotics equivalent of Apple or IBM?!
- Through two games, the nature of the animatrons is left as Maybe Magic, Maybe Mundane, but it is strongly implied that there is something outright supernatural about the machines, and the company would not exactly want to promote their more fantastic properties. Plus all the murders they've been involved in have put the company out of business. Twice.
- Antihero for Hire lampshades it in this strip.
- Averting this trope is the driving force behind Evil Inc., a comic about a supervillain who starts a legitimate company to cater to supervillains. When a traditionalist complains he is losing sight of what evil is, he just shows him the legitimate profit margins and smiles. An often repeated motto in the strip is, "You can do more evil if you do it legally."
- Freefall: Sam lampshades this dilemma.
- For him, it really is a dilemma. His species values stealth and subterfuge, so things humans see as criminal are things he sees as morally right, and vice-versa. He can't comprehend honest work being more profitable.
- The police chief tries to invoke this on Sam, with slightly different point: he points out that Sam commits crimes for the challenge, but catching crooks is even more of a challenge. Doesn't work, alas.
- Minions at Work discusses the wrong way and the right way to extract profit from Anti Gravity.
- Averted in Rusty and Co.'s Fourth Wall Mail Slot which informs us that Rusty's metal-corroding ability is routinely used for "antiquing furniture for fun an' profit". For a rust monster it means being paid for licking food (carefully).
- Averted in Sam and Fuzzy, where Mr. Sin's core idea is to market his inventions and get rich on them. Played straight in that he's a Mad Scientist and most of his inventions are created in very illegal ways, and tend to go terribly, terribly wrong during the development stage.
- Lampshaded in Interviewing Leather:
- Averted in the Whateley Universe. Plenty of the Mad Scientists do, in fact, patent their inventions, and figure out uses for them. Furthermore, Ayla Goodkind is making sure to look for these people and CUT them checks. And this is mercilessly lampshaded by Ayla Goodkind herself, when she complains that Whateley Academy needs better contract law help for these inventors, and courses to teach the inventors how not to get robbed by the Corrupt Corporate Executive so they have to turn to crime later in life.
- This is Edwin Windsor's job in How to Succeed in Evil — talk to would-be supervillains and try to get them to use their abilities and talents in an efficient and profitable manner, rather than for grandiose and overly complex schemes they seem so fond of. To his endless frustration, they rarely listen to him.
- Cracked has 6 People Who Turned a Life of Crime into Legitimate Careers, based on Real Life examples.
- In another article, Cracked claimed that the fact that the villains in Scooby-Doo couldn't find decent employment despite the skills necessary to pull off their schemes coupled with the endless amount of abandoned locations "proved" that the Scooby-Doo universe had suffered some sort of horrific economic collapse.
- Inverted in The Spoony Experiment with the villain Dr. Insano saying that the protagonist of The Dungeonmaster should just patent his inventions and make loads.
- Possibly averted with Insano himself. Although he's bent on world domination and of questionable competence as a Mad Scientist, he mentions once that he does most of his work on Etsy. This implies that he has at least managed to somewhat monetize his inventions. He's also aired advertisements for his Anti-Magic field generators, as well as a cure for a condition that "affects over seven people a year".
- According to his backstory, Doctor Steel wanted to sell his rather twisted toy designs, but the toy company he worked for just couldn't see his vision. So, after burning down their factory, he started his own toy company... and started building giant robots with which to take over the world.
- During one Global Guardians story, the heroic Achilles confronts the Emperor, leader of the criminal conspiracy known as Tarot, about this. He points out that Tarot has nearly unlimited financial resources and equipment and its own army, so why risk all of that trying to control the world's economy? The Emperor responds, "How do you think we got all those resources...", acknowledging that its expensive, trying to run a worldwide criminal empire.
- In Worm, this trope is played with. While there exists a subset of parahumans called "rogues" who turn their attention entirely to legal ventures with their powers, Tinkers almost always end up as either heroes or villains, being as (a) the alternative is being coerced into producing equipment for heroes or villains and (b) Tinker equipment isn't generally fit for mass production.
- Centives breaks down the costs of half-a-dozen crooks going or staying legit. Impressive for some villains, and decidedly tongue-in-cheek.
- Often noted in Jabootu recaps of Challenge of the Super Friends episodes. For example, commenting on the potential uses of a time machine:
Imagine what you could organize with millions of dollars and a working knowledge of how history will play out. You could invest the money in the real estate that will become modern day Los Angeles and San Francisco and become billionaires a hundred times over by the present. Then you could invest it all in Krispy Kreme stock and make a real killing. Moreover, I’m not even sure how any of that could be considered illegal. So you could tell the Superfriends to kiss your asses.
- Doctor Horrible explains the trope in just nine words:
It's not about making money. It's about taking money.
- The longer explanation is that he wants to hasten society's collapse, proving the problems he claims to be Inherent in the System so he can solve everything by taking over. Making money means profiting others he doesn't want to profit and contributing economic activity from production to point-of-sale. Taking money means weakening a financial institution and people's faith in it.
- The Downfall parody "Hitler goes criminal" features Hitler trying to rob Fegelein's grandma to recapitalize the Reichs-treasury, and all of his attempts fail. Later, he and some of his bunker staff try to rob a jewelry store, but that same grandma finds out, and she proceeds to beat them up.
- Many of the Captain Planet and the Planeteers villains. Dr. Blight, for example, can invent a time machine, but her best plan for making money with it is to sell a nuke to Hitler. Dr. Blight did occasionally work directly for other villains for money, such as in the episode on overpopulation where she invented a duplicator ray for Luten Plunder (so that he could use it to clone an Indonesian child laborer ad infinitum to have endless dirt-cheap factory labor). Averted, however, with Sly Sludge, who eventually does go legit after being told recycling could be just as profitable as his usual poaching/polluting gigs (except for metals, it isn't). Hoggish Greedly ended up doing the same thing, applying his savvy for get-rich-quick schemes in a more legitimate and eco-friendly direction in the last season.
- Batman: The Animated Series explored the concept with some of its reoccurring villains. The Penguin is sane enough to admit associating with criminal riffraff is pretty distasteful anyway and he'd make much more profit with a skimming-off-the-top grey market nightclub. Subverted in that he still doesn't turn his act around in the end.
- Temple Fugate lost everything in appeal for twenty million dollars against his company seven years ago. When he appears at the episode "The Clock King", he has enough money to buy bombs, an Abandoned Warehouse Supervillain Lair at his name, and can throw off a clock valued at $600,000. Justified because he never suffers Motive Decay; all he wants is to humiliate Mayor Hill, and then kill him. Money no longer matters to him, only revenge. Notice that after he is arrested, he uses his talents for the government as a Boxed Crook.
- Averted in the spinoff comic The Batman Adventures. The Riddler signs a deal with some out-of-town businessmen who find that the device he's used to hijack broadcasts can be the basis for a super-advanced cell phone which makes him millions. He finds an outlet for his ongoing urges by sending Batman riddles without actual crimes attached.
- In the episode "Riddler's Reform", the Riddler signs a contract with a toy company, using his genius for riddles and puzzles to design puzzle toys and the notoriety he earned as a criminal to pitch them in TV commercials. It almost works for him... but the compulsion to outwit Batman is too great, and he decides that the only way he could enjoy his new life is to lure Batman into a death trap and get rid of him altogether. Unfortunately, this doesn't work, and Riddler goes back to prison.
- Batman Beyond
- Mr. Freeze's appearance averts this. It's mentioned that he is wealthy and puts his fortune towards making amends to the families who were hurt by his villainous actions in the past. Unfortunately, it all Goes Horribly Wrong...
- Zig-zagged with this version of Spellbinder, a psychologist who uses sophisticated Mind Control devices to hypnotize people into stealing for him. Aside from the fact that he's invented all this hypnotic equipment but can't think of anything better to do with it than trick people into stealing for him, he probably doesn't even make a profit on his crimes. However, in his introductory episode Spellbinder goes on a rant which indicates that this may be more about revenge than greed. It took another turn when Spellbinder got wiser and began marketing his equipment as virtual reality generators that allowed people to live out their fantasies. He "marketed" it like a drug pusher and got taken down by Batman for it, despite it being unlikely that there would be any actual law against this.
- Inverted with Shriek, who developed a suit that could amplify and direct sound waves for demolition purposes. However, his boss' first reaction upon seeing the suit in action is "dynamite's cheaper" — his invention isn't practical and couldn't turn a profit if put on the market. His boss, Corrupt Corporate Executive Derek Powers, decides to use him to take care of Batman instead.
- Played with in "The Winning Edge". Unlike Bane, who only used Venom for himself to commit crimes, Chappell manages to convert the poison into an easily usable form that he begins marketing as a performance-enhancing drug to teenagers. However, he still does this illegally through black market means.
- In another episode, a talented weapons designer loses his high-paying job at a defense contractor. It's heavily implied that although he could easily find another job, it wouldn't bring in as much money as he and his family had grown accustomed to having. Instead, he goes into business as a corporate mercenary/saboteur, which apparently pays pretty well in Gotham.
- In Wacky Races, Dick Dastardly's Mean Machine is obviously the fastest car in the races and he always manages to get ahead of everyone else. If he wasn't so adamant in cheating and causing the other racers to get further behind of his considerable lead, he could have easily won every single race.
- In The Centsables a Edutainment Show the Villain of the Week apparently took notes from Sky High’s Royal Pain and Frank William Abagnale, Jr., above producing a raygun that can turn anyone into an infant (no word mentioned on age selectability) which for at least one character on the show turned out very presently, all made possible from a fairly simple check bouncing scheme and the parts purchased therefrom.
- The Beagle Boys Inc. from the Scrooge McDuck universe have moments of clarity: in one story, they realize that at their rate of success, they make an average 14 cents per hour. In another story, they open an ice cream parlor as a front to plan a bank robbery, and to their own surprise make good honest money with it. Subverted because they don't go straight.
- A doubly subversive episode has them realizing they have musical talent. Ma Beagle signs them in a record deal under Scrooge's label as part of a plan to rob the Money Bin. However, the Boys find their new lifestyle extremely profitable... even Scrooge is making money off of them, despite their excessive demands, so they go legit. However, Ma Beagle is a believer in Bad Is Good and Good Is Bad, and as such sabotages them so they're forced to go back to being villains.
- Darkwing Duck's enemy Quackerjack is smart enough to build a time machine but he uses it for really dumb reasons, like trying to prevent the yo-yo from being invented. In his defense, he is completely insane.
- An episode of Back at the Barnyard, while admittedly a parody, has "Cowman" fighting a botany-themed villain. His motives boiled down to his monstrous plant hybrids never winning the blue ribbon at the county fair. However, while pretending to be a friendly Willy Wonka-style wandering botanist, he plants a seed that instantly sprouts into an ice cream tree. Perhaps that one alone could have won him a blue ribbon. Or Nobel Prize.
- In Transformers Animated, when the creator of the Headmasters is fired for wanting to make something with military applications, he decides to make his own company... and start it by stealing approximately 6.3 metric buttloads of money. This requires him to ignore that 1) he could just get a grant from any number of other companies that do work with the military without stealing and 2) if he actually got the amount of money he demanded, he and several dozen generations of his descendants would never have to work another day in their lives. But then he's a Straw Loser gamer nerd, so...
- His introductory episode heavily implies his creations are incredibly Cool, but Inefficient: his Headmaster can take control of any robot, but any Earth-made one will immediately collapse under the unit's weight. So it would be near useless in any war-situation that didn't involve Cybertronians.
- The villains in Scooby-Doo! Mystery Incorporated have this worse than any of the others, as their costumes are far more realistic and advanced than previous series. What's even worse about this? Crystal Cove, the place they're haunting, has hauntings as their primary tourist attraction. The ones who are after money could make a fortune by opening a haunted house legally. But they just use their costumes and schemes to steal stuff, or do it for their own personal grudges. However, there is Destroido, a very sucessful large company that is still quite evil though. However, It turns out they're only compelled to do it because they are influenced by an ancient alien entity underneath Crystal Cove that has been manipulating the townspeople to eventually free itself. When it is finally killed at the end of season 2, the hauntings stop and reality is rewritten so people were never affected by it, living happier and healthier lives.
- Stripperella. Parodied with El Cheapo, who plans elaborate crimes designed to get him the world's largest fake diamond, or a stash of copper bars worth up to $16.
- According to Word of God, a Missing Episode of SWAT Kats would've averted this trope, with the re-captured villains Hard Drive and former Madcat Lenny Ringtail being hired by the Enforcers as detectives.
- Played straight by Mysterio and the Tinkerer on The Spectacular Spider-Man, who create amazingly advanced technologies including Ridiculously Human Robots which they use in working for high-paying crime lords and foreign governments.
- The Butcher has the power to produce seemingly-infinite meat from his hands, but rarely seems to use this power to actually sell meat, despite the fact that he could do it at unbeatable prices with every cent being profit.
- Likewise Dr. Two-Brains and Tobey never seem to think of using their genius engineering skills to a more profitable use than stealing cheese and throwing annoyed fits, respectively.
- This might be excused by the fact that Two-Brains has his brain fused with that of a mouse, and Tobey is a Child Prodigy. Neither situation gives a person top-notch reasoning skills.
- While not as skilled as the above three, Chuck the Evil Sandwich-Making Guy has attempted a legitimate job in no less than three episodes: "Chuck the Nice Pencil Selling Guy", "Chuck Makes a Buck" and "Lunchlady Chuck", only to go back to crime at the end due to some small slight.
- Every scheme the title characters of Ed, Edd n Eddy try takes so much work to set up, just to fleece a few quarters from other kids, that they'd have gotten a lot richer if they'd devoted the same effort to mowing peoples' lawns. Often, the ramshackle gadgets Edd designs as part of the scams would be salable in their own right. In fact, when Jimmy tries his hand at "scamming" people, he just goes for a simple trampoline and charging for use time, becoming far more successful than anything the Eds have tried. They tend to have more success when they sell more legit services rather than scams that cut corners, break, and make the kids demand a refund.
- In the movie, it's revealed that most of Eddy's actions are motivated by maintaining this whole myth he's built about how he's the protege of the coolest brother ever. Edd occasionally tries to convince Eddy to do something less stupid, but is quickly overruled by the more boisterous Eddy.
- Challenge of the Super Friends was notorious for this. Lex Luthor invents a time machine? He and the Legion of Doom use it to steal a few treasures from the past, and never use it again. A teleportation device? They use it to avoid being captured at the end of the episode. But never any other way. Invisibility cloak? Used for a few petty crimes, and never heard from again.
...This was so the Legion of Doom could force the world to give them money. I'm no electronically enhanced genius, but if the Legion of Doom is really hurting for money, maybe they shouldn't have built a fucking planet out of toys millions of light years away in the center of a black hole. Put some in the bank.
- In ReBoot, Dot saves the day and ends an episode by helping The Crimson Binome turn his villainous ways into a legitimate business, because it has higher profit margins.
- Averted on Johnny Test. The Brain Freezer wishes he was less evil so he could just use his ice-based technology for a legit business. After Johnny helps him, he does just that.
- Mad Scientist Prof. Nimnul of Chip 'n Dale Rescue Rangers is frequently motivated by this. Created a machine that can shrink/enlarge anything? Obvious use: Enlarge common insects to act as "alien invaders" and use them to extort gold from people. Levitation technology? Weave it into rugs and have them fly out of the house with everyone's furniture and goodies. Found a way to temporarily turn yourself into an animal? Commit petty thefts you'll never be suspected of!
- Oddly, sometimes he tries to sell his inventions honestly, but hits an unexpected snag that turns him dishonest use out of spite. In one episode he has built a lightning generator whose power supply is the static electricity you get from rubbing several hundred fuzzy cats. In his Motive Rant, he claims to have tried selling it to a power company, but the design was so silly that they wouldn't take him seriously. His response is to blast them with the lightning. Nimnul also starts another episode honestly trying to sell a time-acceleration device to dairy companies, so they can convert milk to cheese in seconds. The demonstration doesn't go well, they throw him out on his ear, and he quickly reverts to Who's Laughing Now? mode.
- The My Little Pony: Friendship Is Magic episode "The Super Speedy Cider Squeezy 6000" gives us the Flim Flam brothers, who have a machine that can produce apple cider at a rate faster than the Apple Family can. Had the two brothers not tried to drive the Apples out of business, not been such a pair of Jerkasses to the Apples, or heck, even tried to cut a fair deal with them instead of giving them an obviously bad one, they'd have ended up being filthy rich off the shared profits. Instead, they're hit with Laser-Guided Karma after they become so focused on beating the Apple Family that they turn off the quality control on their machine, thus winning the contest but making cider so awful that no one will buy it. If their closing lines are any indication, they screw up similarly in every town they pass through.
- In an episode of The Critic, an actress tried to get Jay to like her in order to get a positive review from him. However, when he gives his honest opinion (that she's terrible), she turns nasty. However, buttering Jay up required her to constantly stay in character and be convincing. If she put that much of her acting talent into her movies, she'd have a shelf filled with Oscars.
- The Misfits in Jem are a genuinely successful and popular music group in their own right, just not quite as successful as Jem and the Holograms. Their efforts to one-up and sabotage Jem generally only succeed in making themselves look bad; if they weren't so fixated on outdoing Jem and the Holograms and focused on their own performances, they'd have nothing to complain about. This is shown with particular clarity in the three-part "Starbright" episode; they manage to buy their way into and eventually take over the movie production that Jem had won the contract for in a previous episode, and their constant efforts to harass and sabotage Jem and the Holograms eventually drive the latter off the film - along with everyone else competent associated with the production, all of whom join Jem in shooting the original script. The Misfits' film is an unwatchable mess that went severely over its already multi-million-dollar budget only to crash and burn at the box office, no doubt resulting in their popularity taking a hit; they could have profited in both money and popularity if they'd simply spent the time touring instead, especially since Jem couldn't schedule any performances during the shooting of the movie.
- It also goes for their manager Eric Raymond. It costs him a fortune just to keep the Misfits out of trouble and he'd be better off promoting a group that was less trouble.
- Phineas and Ferb
- Dr. Doofenshmirtz builds, rebuilds, or reuses a new "-inator" nearly every episode. Almost all of them work to or beyond specifications. If he'd just stop trying to use them to take over the Tri-State Area, he would be rich.
- He cares less about getting rich, since he gets all his money from his wife's alimony. Plus his "-inators" tend to be built to fail on their own.
- This gets lampshaded when Doof builds a machine that speeds up a person's metabolism, letting them eat as much as they want without getting full or worrying about staying in shape.
Man: You should mass produce that machine! Everyone would buy one! You'd be a millionaire!
Doofenshmirtz: Pfft, don't worry about me making money, mister! I've-I've got a complicated plan. I—Like I'm gonna take advice from some guy in a diner.
- Like his "-inators", Doofenshmirtz's traps work amazingly well. They are almost always set exactly where they need to be to trap Agent P. Sure, Perry eventually escapes, but he's a secret agent. If Doof would just start a security company or consulting agency to capture run-of-the-mill criminals, he could buy the Tri-State area.
- Phineas and Ferb's big plan for each episode usually follows suit, though they do it for the fun, not the money or any potential for money.
- Disney's Aladdin: The Series had Mechanicles, a Greek inventor who made robots. Lots of them. Though they were bulky, powered by steam, and made of bronze, they still had functionality well beyond what we are capable of in the modern day. In any episode where he appeared, he would use them to steal things, either because he wanted them, or just to build more robots. Though Mechanicles was also really arrogant and prissy, so maybe everyone simply refused to do business with him?
- His ultimate goals were to reform the world in some insanely "tidy" ways, like turning the desert into glass or evaporating the seas. Of course nobody would work with him, he's nuts.
- Plankton in SpongeBob SquarePants has this as an inherent part of his character. He's clearly a brilliant inventor, with a huge cache of futuristic technology as his disposal, but it apparently never occurs to him to do something with his life other than running a rival restaurant to the Krusty Krab. Even then, he's apparently never considered that there are ways of running a profitable restaurant that don't require stealing your rival's recipes.
- Though the main reason he keeps trying to steal the Krabby Patty recipe, is not so much because he hates Mr. Krabs, but because he himself couldn't cook to save his life so he tries to latch on to Krabs's success.
- Superman: The Animated Series: Lampshaded when Lex Luthor discovers kryptonite and plans to use it against Superman - one of his researchers insists that possessing such a rare and unusual substance must have a more practical application.
- The Smurfs foe Gargamel seems to edge very close to this, especially since one of his driving purposes for wanting to catch Smurfs is because they are part of the formula for creating the Philosopher's Stone. A lot of his formulas and magical devices would have a lot of potential if he didn't use them chasing down a bunch of little blue creatures, but because he does, he frequently winds up nearly killing himself, is regarded as a fool by other wizards, and even his mother and godfather hate him. One has to wonder whether giving up his foolish obsession would benefit him more than being able to create gold using magic.