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I'm Designated Victim AGAIN?! That sucks!

This is a very common case that I like to call Dumbass in Distress Disorder. This usually involves a strong, totally independent female that, for the first two acts of the movie, kicks everybody's ass and is a mighty force to reckon with. But then, near the end of the movie, "Oooh. As the third act is getting closer, I suddenly find myself becoming dumber and less confident. And now suddenly I'm in danger! Oh! If only there was a man around to save me: they never seem to succumb to this strategically contrived illness!"
The Nostalgia Critic on A Kid in King Arthurs Court

So you have an Action Girl. She rocks. There's only one problem: she's also the only female in the main cast, and you don't have a Non Action Guy or other similar balancing factor to counterbalance this. Where are you going to get your Designated Victim for the team to save every episode? What's an executive to do? Completely replace her tough image and capabilities with something more fitting to the Distressed Damsel you need, someone who tends to Stay In The Kitchen rather than go out and fight, whether by punching people or analyzing the scenario and figuring out a solution.

An Action Girl who never lives up to her Informed Ability and image once the plot hits the fan is a Faux Action Girl. Chickification is about taking a character who was a genuine Action Girl at one point, and derailing her into a Distressed Damsel without any back-up for such a change. This may lead to a Damsel Scrappy if the "Damsel" characterization is the only remaining part of her personality.

On the other hand, an Action Girl who goes through a genuinely hard time, her demeanor changed to something less Bad Ass by force of trauma, is not necessarily a victim of Chickification, but rather something like Women In Refrigerators, Break The Cutie or Break The Haughty. Chickification's cause is a more invisible shift in story role. Not to mention, the Chickification trope often goes from "any Action Girl who stops living to her reputation as such" to "any Action Girl who shows 'female' emotions". Remember, being The Chick does not necessarily equal to "being a bad character", since Tropes Are Not Bad.

The term "chickification" itself was invented by, of all people, Rush Limbaugh and is used to describe the devaluation of both masculinity and femininity in an effort to create an androgynous society.

Also known as the 'Dumbass In Distress Disorder'.

The inverse of this trope is Xenafication, and to more general extent Took A Level In Badass, although that's not limited to female characters. Also see Adrenaline Makeover, where The Chick gradually gets out of her shell and develops. This trope can be a result of meeting a more interesting boyfriend

Although it is distressingly easy to imagine combining it with this trope, turning a male character into a female is a separate trope: see Gender Bender and Mandys Law Of Anime Gender Bending.

Be warned, this page is a lightning rod for people to start complaining about fandoms you don't like, so make sure to give specific explanations when referring to certain fandom activities.

Not to be confused with that guy. You know, him.

Examples

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The ChickGender And Sexuality TropesCloser To Earth
Character DerailmentBad WritingDie For Our Ship