"Any sufficiently advanced technology is indistinguishable from magic."Toys for girls which are marketed as using magic rather than technology. These ads are aired in countries with truth-in-advertising laws. Therefore, these toys must use actual magic! Okay, seriously, computers and electronics and alkaline batteries allow toys to do amazing things. Toy companies are well aware of this. But how they handle it depends on whether the toy is meant for boys or girls.
— Arthur C. Clarke, Clarke's Third Law
- If it's for boys, then the technology in the toy will be prominent in the advertising. The design of the toy and its description in commercials will suggest bleeding-edge technology. *batteries not included will be displayed relatively prominently.
- If it's for girls, then it's time to break out the fairy dust. Even the need for batteries is hidden in fine print. Everything the toy does is attributed to magic or other mysterious powers. The girls in the commercials will act overawed and amazed as dolls move, dance and talk in response to voice commands.