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Jeane (the kitten)
- Alliterative Name: It's an impossibly cool one too. Even Charlie MacDonald agrees.
- Animal Motifs: Tigers. Several of his shirts have tigers on them, and his Cool Bike is named after them. The name is transliterated in Japanese as "Torabisu", and "tora" means tiger. Also, he can transform into a tiger for a short period of time in the second game. And his wrestling moves include the Tiger Suplex and Tiger Driver.
- Anti-Hero: Starts out bordering on Villain Protagonist. This changes a bit in the sequel, where thanks to deaths of the latter assassins in Desperate Struggle, he swears to destroy the UAA because of how it destroyed the lives of his fellow assassins. He falls under Classical Anti-Hero now.
- Awesome McCool Name: Lampshaded by one assassin in the sequel.
- Ax-Crazy: No matter how closer to earth and self aware we see him as he takes on a world filled with murder happy crazies, he is the same as them, and just as callous and evil considering he himself does this job because he loves it and kills people regardless of having numerous chances to quit. The sequel makes Travis into a Heroic Sociopath somewhat but in the end, he murders and kills to get what he wants, despite showing sympathy to the people he killed.
- Blood Knight: Travis apparently got started as an assassin because he bought a beam katana off the Internet.
- Breaking the Fourth Wall: The first game's opening and ending sequences. He does it periodically throughout the second.
- Byronic Hero: At first. Character Development at the end of the game and continuing into Desperate Struggle helped greatly.
- Calling Your Attacks: He even named them after attacks from his favorite anime.
- Character Development:
- While he did change a little bit in the first game, it's nothing near the growth he went through in the second. In the beginning, he's the same immature otaku that he had always been, but some of the battles throughout the game (namely Ryuji being heartlessly gunned down by Sylvia when he considered him an honorable man and a Worthy Opponent, his decision to leave Captain Vladimir's body unharmed by Sylvia's goons, and the outcome of his battle with Alice Twilight) completely alter his view on life, and by the end of the game, his goals have shifted from screwing Sylvia to being a hero in his own way.
- His interactions with rival assassins also shows a great deal of development over the course of the series: he becomes a reluctant mentor for Shinobu after sparing her life in the original game, going so far as to spurn her sexual advances as it weirded him out a bit too much; he was all set to kick his brother Henry's ass six ways from Sunday in the original game, whereas in the sequel, he saves him from another assassin and lets him recuperate and watch some of his anime; but most poignant of all, in the beginning of Desperate Struggle, he couldn't be bothered to remember the name of Skelter Helter's brother, the first man he assassinated. As he finds Worthy Opponents throughout the game, though, he interacts with them more amicably, eventually culminating in his duel with Alice, the conclusion of which sees him promising to remember her name after he slays her.
- Cheshire Cat Grin: Particularly whenever he enters a fight while in a good mood. The loading screen for the second game even shows a small picture of him sporting one.
- Cool Bike: Travis' Schpeltiger.
- Cool Loser: As hard as the games try to paint him as a complete loser (and he certainly is, to some extent,) he's still a Made of Iron assassin with a lightsaber.
- Cool Shades: A pair of lightly tinted aviators. He's never seen without them. Knowing how Genre Savvy Travis is, this is more than likely invoked.
- Cutscene Power to the Max: As awesome the stunts you can pull off when in control, it doesn't even compare to what Travis can do in cutscenes.
- Crazy-Prepared: He asked Naomi to make a Humongous Mecha; that is some preparation. If there are any doubts, he says "I thought this might happen".
- Crouching Moron, Hidden Badass: Despite being a stereotypical loser, he's built up an impressive body count against other trained killers.
- Determinator: Becomes a gameplay mechanic in the second game. If you run out of health, you can furiously shake the Wiimote and nunchuck to come back from the brink with a few units of health (the number of times you can do this before dying for real varies on the difficulty.)
- Does This Remind You of Anything?: The way he recharges his beam katana is quite... evocative.
- Due to the Dead: He seems to practice this as seen in the events after his fights with Dr. Peace, Holly, Jeane, Ryuji, Margaret, Captain Vladimir, and Alice.
- Dynamic Entry: His intro in the first stage of the first game.
- Establishing Character Moment: In the intro to the first game, Travis is riding the Schpeltiger towards Death Metal's mansion, breaks down the giant wooden doors outside, crashes into his fountain, jumps off, lands and yells "Fuckhead!", which is followed by two random Mooks' heads getting cut off.
- Even Evil Has Standards: Throughout both games, Travis never takes his weapon up against a civilian, killing only in UAA battles, events or assignments, or for revenge in the second game. In the first game, he expresses disgust at those who do (Shinobu, Destroyman, and Bad Girl, the latter two being shown as being irredeemable psychopaths). He's also really iffy about Shinobu's crush on him in the second game because he doesn't want to feel like a Dirty Old Man.
- Genre Savvy: Travis becomes increasingly so as the game goes on. That said, he has his moments of this early on. Particularly in the battle against Destroyman.
- Heel–Face Turn: Of sorts—after his battle with Alice, Travis resolves to become a true hero, starting with his vow to end the mindless bloodshed of the UAA. In an interview given to Nintendo Power a few months before Desperate Struggle was released, Suda expressed how he loved to picture Travis as a wrestler, and uses the terms heel and face to describe his career.
- Iron Butt Monkey: Even outside gameplay, Travis can take a lot of abuse and still live, whether he's electrocuted by Destroyman, blown up by land mines or dropped in the middle of an ocean.
- Jerkass: So much. By the end of Desperate Struggle though, he seems to have developed into a Jerk with a Heart of Gold as the result of his increasing unease with killing.
- Laser Blade: Travis' Weapon of Choice.
- Legendary in the Sequel: Held in high regard by some of the assassins in Desperate Struggle, including Nathan Copeland, Kimmy Howell, and Alice Twilight. In fact, it's implied in the opening narration in Desperate Struggle that his actions in the previous game led to the UAA going from just a fake organization to an actual one.
- Katanas Are Just Better: It doesn't matter how much his first three weapons look like fluorescent bulbs with a handle, they're called beam katanas. Played straight by his ultimate weapon, which really is a curved beam of light.
- Made of Iron: Lets just say that were this real life, the man's organs would be paste.
- Master Swordsman: He can deflect automatic-gunfire with his sword, slaughter scores of mooks at a time and is able to defeat virtually every other swordsperson he encounters. He qualifies.
- Medium Awareness and No Fourth Wall: Travis' Genre Savvy reaches these levels by the end of the first game, and the opening sequence of the second show that he's keeping up with it.
- My Greatest Failure: If only for a moment, but he felt bad for not letting Holly Summers die by his hand and instead resort to killing herself in front of him with a sweet smile on her face.
- Nosebleed: When seduced by Silvia in Desperate Struggle, although it's hard to notice as she's simultaneously positioning his Beam Katana by his crotch and then proceeds to kiss it. Travis' nose erupts in a geyser of blood and his Beam Katana turns on.
- Official Couple: With Sylvia, more or less, as of the ending to Desperate Struggle. Although to be fair, they did have sex before Travis went on to fight Jasper Batt Jr.
- One-Man Army
- Only Sane Man: There are a few scenes where Travis explicitly points out how something happening shouldn't possibly be happening. Most prominent in the aftermath of the Skelter Helter fight in the sequel, where Travis can't believe that Skelter is talking to him after Travis decapitated Skelter.
- Pre-Asskicking One-Liner: Par for the course for Travis to deliver this against rival assassins, but one that definitely takes the cake is against Jasper Batt Jr.'s final form."Come on, Prez! Unleash your anger, your hate, everything! I'll take it all and fucking kill you with it!"
- Progressively Prettier: While Travis wasn't exactly ugly in the first game, his face takes on a less haggard and generally friendlier appearance in Desperate Struggle, likely to reflect the character development he goes through over the course of the game.
- Red Baron: The manual of the second game, and at least two opponents, call Travis "The Crownless King" in reference to the events of the first. Later on, Travis starts calling himself the "No More" Hero.
- Roaring Rampage of Revenge: The theme of the second game.
- Shout-Out: His character design is inspired by Johnny Knoxville.
- Sir Swears-a-Lot: over the course of both games, Travis;
- Says "Fuck" 32.5 times.
- Says "Shit" 19 times.
- Says "Hell" 18 times.
- Says "Damn" 13 times.
- Says "Bitch" 9 times.
- Says "Ass" 8 times.
- Says "Bastard" 2 times.
- Sociopathic Hero: Travis skirts this line. Sometimes crosses over into Heroic Comedic Sociopath.
- This Is Gonna Suck: "You've gotta be shittin' me!"
- This Loser Is You: As incredibly skilled a warrior as he is, Travis remains a complete loser from beginning to end.
- Unsympathetic Comedy Protagonist: In the first game.
- Wouldn't Hit a Girl: Travis can't bring himself to perform a finishing blow on a woman, as seen in his fights against Shinobu and Holly. Though as his fights against Speed Buster, Bad Girl, and Jeane show, he gets over it. By Desperate Struggle, he's completely over it. The only female he spares is Kimmy Howell, and it's somewhat implied that her being a female had little to do with it.
- Wouldn't Hurt a Child:
- In Desperate Struggle, he doesn't kill Kimmy Howell on account of her age.
- He refuses to kill Shinobu in the first game due to her age, and says that he'll wait for her to grow up and become stronger before he kills her.
- Wrestler in All of Us: It helps that his beam katana keeps landing in mooks' chests after he does a wrestling move on them. Most of his wrestling moves are actually different suplex variations.
Voiced by: Paula Tiso
- Trust your Force... And head for the Garden of Madness.
- But Not Too Foreign: You'd never know by looking at her, but she's half-Japanese.
- Defrosting the Ice Queen: Desperate Struggle shows a much softer and more vulnerable side to her...eventually.
- Expository Hairstyle Change: Literally—in Desperate Struggle, she actually changes hairstyles and outfits every time you see her just to give exposition.
- Everything Sounds Sexier in French: Her french accent serves to make her voice into pure sultry fanservice
- Femme Fatale: As it turns out, she's playing Travis for a fool. Then, in the second game, she does it again, but this time she makes good on her promises.
- Happily Married: Subverted with Henry, as the two have divorced since the events of the first game. In fact, Sylvia hooks up with Travis in the sequel. They finally make good on Sylvia's promise, and in the epilogue, she affectionately calls him "my No More Hero".
- Karma Houdini: For someone who sets up a bunch of hits, nothing bad happens to her and Travis ends up glad that she set up all those fights, even after he learns he's been cheated by her. It later turns out that she did give Travis what he wanted, which was a chance to get revenge for what happened to his parents, which he drunkenly said to Sylvia when he first met her. Subverted in the events after the sequel, where she is shown to be miserable and working at a strip club, being paid to recount the events of the game to a mystery client—Travis.
- Male Gaze: Played almost to the point of satire during the "Phone Speak" segments in Desperate Struggle
- Manipulative Bastard: She sets Travis up for money.
- Painting the Medium Her phone calls before the ranked battles actually begin are actually played through the Wii remote speaker.
- Sensual Slavs: She's apparently half-Ukranian, though raised in France.
- Shut Up, Kirk!: When Travis delivers his angry Kirk Summation to her in the second game.Sylvia: Are you done bitching?
- Split Personality: Sylvia tends to swing violently between personalities. In the second game, she starts off nice and sweet to Travis, seducing him back into the ranking battles, then she acts somewhat cold, then a few cutscenes afterward, she's violently screaming at him that she doesn't have time for a scrub of Travis' low rank at the time, and gunning down Travis' opponents when he doesn't finish them off quickly enough. Other times she'll be somewhat mean to him, but it's Played for Laughs, such as making Travis try to jump into her helicopter, reaching out to grab his hand, only to pull it away and saying "Oh yeah, there's no more seats." Other times she'll at least try to be nice, such as copping that she would prefer if Travis and Henry didn't kill each other.
- Stripperific: Of course, in the second game she's literally a stripper, but as a Femme Fatale she uses her body to her advantage.
- Tsundere: Travis is sick of it by the second game. "How many personalities do you have?!"
- Yandere: How much she cares is never quite established, but she does threaten to kill Travis if he makes her jealous.
Jeane (the kitten)
Travis' pet Scottish Fold kitten, who can be played with between missions. In the second game, she's grown up... and apparently eaten a bit too much.
- All There in the Manual: Jeane's breed. Also, her name comes from being a replacement for the other Jeane, who dumped him.
- Death by Newbery Medal: Toyed with. During the Speed Buster fight leadup it totally looks like the game is going to kill Travis' cute kitten to make it personal instead it happens to Ryu and Jeane toddles back home without a scratch.
- Cute Kitten: She's even cute after growing up and gaining about fifteen pounds too many.
- Morality Pet: How bad can Travis be? He's got such cute widdle kitty!
- One Steve Limit: Averted, see below.
- Spanner in the Works: Jeane's random decision to follow along to the third ranked battle is what ends up keeping Travis alive for Speed Buster's initial volley. However, it also ends up in Thunder Ryu's death.
The Original Rankings
Harvey Moiseiwitsch Volodarskii
Voiced by Dee Bradley Baker
- Hear the lullaby? Rest in peace, baby.
- Decoy Protagonist: Shown in the trailer as your typical cool, badass video game protagonist...that gets killed by the actual main character.
- Everyone Calls Him "Barkeep": Travis only knows him as "The Drifter".
- Evil Albino: Although the "evil" is presumed.
- Good Smoking, Evil Smoking: Is seen smoking a cigar in the trailer. Until his Jaw Drop, that is.
- Guns Akimbo: Has two guns that, in addition to shooting bullets, shoot missiles and have retractable swords inside them.
- Macross Missile Massacre: Tries this against Travis. It doesn't work.
- More Dakka: His second phase is to just shoot and shoot and shoot and shoot.
- Sir Not-Appearing-in-This-Trailer: Inverted, he nearly only appears in the trailer.
- Smoking Is Cool: Lights up after apparently killing Travis. Then drops the butt when he realizes Travis is alive.
- Take That: In the trailer, he looks and acts an awful lot like Dante from Devil May Cry, and the trailer seems to play him up as the protagonist until Travis decapitates him with little effort.Travis: "I couldn't tell if he was the shit or just plain ol' shit."
- We Hardly Knew Ye: Especially in the game, where he only appears for a few frames in the introduction.
Voiced by: J. Grant Albrecht
- Quite beautiful, wouldn't you say? Paid for with the lives of many. When you have the strength to take life for yourself... That is true wealth. I am free of desire. So long as I have this scenery to look upon. I need nothing more. Please, leave me be.
- Affably Evil: The guy is genuinely friendly, even to the guy here to kill him. He also takes his death in stride.
- All There in the Manual: Apparently he was in a band (hence his name) and is a British nobleman.
- BFS: It looks more like a giant straight razor than anything, and is apparently a product of "Orange".
- Does Not Like Shoes: Lampshaded by his theme song, "Hell On Bare Feet."
- Doppelgänger Attack and Doppelgänger Spin
- Graceful Loser: Happily bestows his title (Holy Sword) upon Travis upon defeat.
- Laser Blade: Like Travis, a laser edged weapon.
- Lonely at the Top: Death Metal's monologue suggests this is the fate of all successful assassins. Not that Travis pays attention.
- Red Baron: Another nickname of his is "Holy Sword".
- Shout-Out: Count Townsend: Count Grishnack and Devin Townsend, a pseudonym for Black Metal artist Varg Vikernes (Burzum), and Devin Townsend, leader of Extreme Metal band Strapping Young Lad, respectively.
- Wicked Cultured: Spews out philosophy during the fight.
Voiced by: Richard McGonagle
- Listen to my song...
- Affably Evil
- Blood Knight
- Cold Sniper
- Gun Fu
- The Gunslinger: The Guns Akimbo type.
- Hidden Depths: Corrupt cop, ruthless hitman, diffident parent... incredible singing voice.
- Improbable Aiming Skills
- Mafia Princess: It's strongly implied his estranged daughter is one.
- Press X to Not Die: When you've depleted his health, you have to go through one of these to finish him off.
- Revolvers Are Just Better: Golden ones, no less.
- Shout-Out: Visually based off of Charles Bronson. He's also a doctor, a cop and a gunslinger, characters that gave Mr. Bronson his status as celebrity.
Voiced by: Kimberly Brooks
- You will pay with your life! At last, I have my chance. I will now avenge my father!
- Artificial Limbs: Her right hand is mechanical in the second game. Travis cut the real one off in the first game rather than kill her.
- Big Damn Heroes: Perhaps in exchange for sparing her life, she rescues Travis in the end of the final battle.
- Calling Your Attacks: "Sonic Sword!" "Bloody Sunday!" "Black Monday!"
- Combat Stilettos: In Desperate Struggle.
- Defrosting Ice Queen: Compare the cold and aloof Shinobu of the first game to her older, more cheery and cockier self who is fawning over Travis.
- Dissonant Serenity: Displays no emotion when she coldly kills her classmates just for maybe witnessing evidence of her double life. She only gets emotional when she thinks Travis is her father's killer.
- Fanservice: Save the game as Travis, you hit the can. Save it as Shinobu, Shower Scene.
- Fragile Speedster: She can avoid all of Travis's attacks with ease, vault around the battle arena, dodge so quickly she nearly turns invisible and can outright ignore Travis's own Flash Step technique. The only saving grace of the fight is her HP is relatively low for a boss.
- Glass Cannon: She can dish out enough damage to effectively be a OHKO on higher difficulties, but has less HP than most other bosses.
- Gratuitous Japanese: "You've got no Moe!"
- Hot for Teacher: In the sequel, she's adopted Travis as her master and appears to have a crush on him.
- Joshikousei: Fights assassins in her schoolgirl outfit.
- Katanas Are Just Better: And hers is decorated with little stuffed animals in the first game.
- Little Miss Badass: She's the youngest assassin in the association, but just as deadly as the others.
- Scarf of Asskicking: In the sequel. Seems that looking up to Travis makes one more apt to play out tropes.
- Sword Beam: Her Sonic Sword/Gentoken attack
- Teleport Spam: Used during her ultimate attack.
- He Knows Too Much: She kills her classmates after they learn she's an assassin. Travis calls her out on it.
- Wake-Up Call Boss: The first one who can kill you in a single hit (it's not really an instant kill, but it does enough damage to kill you if you're even slightly wounded), the first one to emphasize the importance of wrestling moves and the first one where it's practically required to know how to Dark Step on Bitter. Not to mention that her ridiculous speed and aggressive combos make direct combat a suicidal effort.
- You Killed My Father: She doesn't seem to care about the fight... until Travis turns on the beam katana. Then she goes ballistic and starts yelling this. For the record, he didn't. Fanon favors Henry.
Voiced by: Josh Keaton
- Ahahahaha! This is great! Is this guy an idiot or what? Is this a joke? You fell for the oldest trick in the book! Ahaha! Oh man! You are something. This is the best. Man, you really crack me up. I...I think this laughter's going to kill me. Seriously! I think I might really die from laughter! Ahaha...It hurts. Someone help! Oh God! Oh...oh shit. Ehehe, I thought I was gonna die there. For real.
- Ambiguously Gay: Destroyman's superhero appearance is very campy. His primary superhero outfit color is light purple, has machineguns in located in his nipple area and his crotch area has briefs with a built in laser system. He made some suggestive comments towards Travis and when defeated, screams for help like a little child.
- Ascended Fanboy: The financier and star of the independent "Destroyman" movies.
- Ax-Crazy: Dude's unhinged. In the second game, only one of New Destroyman is Ax-Crazy.
- Calling Your Attacks: "Destrooooy BEAM!" Deconstructed brutally, as Destroyman's hammy shouting and posing only serves to open him up for attack and makes him easy to telegraph. However, his suit has a built-in SFX converter. He can't use the attacks unless he yells them out.
- Changing Clothes Is a Free Action: Asking Travis to turn around was just so he could get a cheap shot; he went from mailman uniform to full-body spandex in about the space of a second.
- Clothes Make the Superman: He only fights with his Destroyman outfit.
- Faux Affably Evil: He's a psychotic, unrepentant bastard, but he's just so over-the-top.
- Half the Man He Used to Be: How Travis ultimately takes him out.
- I Surrender, Suckers: After his first fight with Travis. Whereupon he unleashes his nipple machineguns.
- Large Ham: Contender for the hammiest assassin.
- Light Is Not Good: What with being a superhero and all.
- No-One Could Survive That: After taking advantage of Travis' stupidity, he basically says this, including surprise on not being killed himself. Also, he came back for the sequel. Despite being bisected down the middle at the end of his fight in the first.
- Psycho for Hire: The first real crazy "assassin" you fight. Illustrated by the game itself before he reveals his True Colors—the screen shakes and pulses wildly as he cheerfully talks with Travis, hinting at his mental instability. And note his day job as a mail carrier, a profession widely believed to be the domain of complete lunatics in the United States. There's a reason they call it "going postal"...
- Smug Snake: Despite mocking Travis for falling an obvious trick (the length of one would qualify for a "The Reason You Suck" Speech if not for the fact that he kept more paraphrasing the same thing), he's not nearly as clever as he seems to believe.
- Split Personality: In the first game, it seems he's simply putting on a facade. In the sequel, it is a more literal split.
- Trying to Catch Me Fighting Dirty: Before his first fight, he tries to shoot Travis in the back when Travis allows him to suit up.
- We Can Rebuild Him: Both halves of him.
Voiced by: Kim Mai Guest
- A bud that will never blossom...farewell, my sweet seventh.
- Armor-Piercing Question: Seems to try this at the beginning of her match. It doesn't take.Holly: Do you like fighting?Travis: Yep.Holly: Do you like killing?Travis: Live for it.Holly: Do you like fear?Travis: Can't say. Never felt it.
- Badass Bookworm: She fights far more intelligently than the other ten (at least most of the time) and is explicitly referred to as an "academic."
- Better to Die than Be Killed: Inverted, as Holly would much prefer Travis to kill her. When it becomes clear that he won't, she does it herself.
- Death Trap: She uses pitfall traps to harm Travis during battle.
- Face Death with Dignity: She notes that the loser has to die in a ranked battle. Rather than await what the UAA has in store for her, she puts a grenade in her mouth after giving Travis the pin. What makes it even more heartwrenching is that she states that she could 'accept defeat from the likes of you [Travis]. She even thanks for hesitating to kill her.
- Famous Last Words: "Academics like to fantasize too, you know?" (smiles and puts a grenade in her mouth)
- Go Out with a Smile: And a grenade in her mouth!
- Handicapped Badass: She's got a rocket launcher in her fake leg. That alone is pretty badass. She's also able to dig holes in sand surprisingly fast.
- Last Request: "Open your eyes and never look back. Promise...never forget me."
- Leg Cannon: Fires missiles from her prosthetic leg.
- Love at First Punch: Travis really seems to connect with her and treats her body with respect. Also, she's the only one who Travis loves for her soul and nothing else.
- Macross Missile Massacre: From her fake leg, no less.
- Puzzle Boss: Much of the fight is figuring out how to avoid her traps.
- Shovel Strike: She can kick your ass five ways to next week with her shovel.
- Bait-and-Switch Boss: The battle isn't going to be you against that hulking monstrosity. Nor is it going to be you against its wielder to stop said monstrosity. In fact, Travis doesn't have to fight at all, not even against the guy who bogarts the kill. At least, not until the end of the game.
- Brain in a Jar: Doctor Shake (likely his father).
- Everyone Calls Him "Barkeep": Real name is never revealed in the first game, though the brain in the jar is Dr. Shake, his father.
- Funny Foreigner: A goofy, hammy, insane German.
- Not Quite Dead: Turns out the earthquake generator survived the encounter and makes a return appearance in No More Heroes 2, as the 10th ranked assassin, and you actually get to fight him this time.
- Shout-Out: He appears to be wearing a Virtual Boy and Power Glove, his weapon is based on the Playstation 3 and Xbox 360 hardware and he even pulls a Michael Jackson pose.
- Technology Porn: The preparation for the earthquake generator.
- The Unfought: To Travis's chagrin. Dr. Shake (the machine) and Travis get a proper duel in the sequel, however.
Harvey Moiseiwitsch Volodarskii
Voiced by: James Horan
- Let's see what you're made of, country boy!
- Affably Evil: Played straight. Even though he nearly tricks you into being sawn in half for the magic act, he doesn't seem all that mad when you escape, even seeming to congratulate you for doing so. He never directly insults Travis in their fight, and even apologized for accidentally touching upon Travis' dead parents. And even after Travis sliced his eyes out, his Villainous Breakdown is more concerned with "the lights going out" rather than Travis being the cause of it.
- Ambiguously Jewish: His name sounds Jewish, but there's no indication otherwise one way or the other.
- Bishie Sparkle: While Harvey's bishieness is debatable under that The Phantom of the Opera mask, he still sparkles.
- Cat and Mouse Boss: You run from his death traps. He runs from you.
- Character Development: It's during this fight that Travis's backstory starts to come into play, and it becomes clear that this isn't just a Sociopathic Hero and his quest to become the top killer.
- Death Trap: His flagship attack. If Travis doesn't escape from it, he dies instantly.
- Dual Wielding: He fights with two blades.
- Eye Scream: How Travis ultimately dispatches him.
- Hoist by His Own Petard: He eventually gets put into his own Death Trap.
- Master of Illusion: It's his day job as a stage magician, and also his gimmick in combat.
- Press X to Not Die: A fairly avoidable one, and even then it's fairly easy to beat. Once you lower his health to a certain point, he will disappear and send a spotlight after you. You can avoid it entirely by running away from it, but if you do, Harvey and his assistants trap Travis in a box. You then have to shake the Wii remote to get out of the box before it explodes.
- Innocently Insensitive: He immediately apologizes to Travis when he finds out about the latter's dead parents.
- Interface Screw: He's capable of messing with the game's interface during battle.
- Laser Blade: Although they look like circus props of some sort.
- Redundancy Departmentof Redundancy: Harvey really loves the word "lucky" in the beginning.
- Shout-Out: To The Phantom of the Opera.
- Throwing Your Sword Always Works: Travis throws his beam katana boomerang style to cleanly slice out Harvey's eyes. Even more unbelievable, it only took out his eyes, as opposed to the rest of his head!
Voiced by: Mitzi McCall
- Affably Evil: Subverted. Like Harvey, she seems like a perfectly normal old woman until we get to see her Wave Motion Gun (and especially her Boss Banter she says during the fight). Played straight at the end though, right before Travis chops her head off.
- Animal Motifs: Her Wave Motion Gun starts out as a shopping cart, then an egg, then a chick, then a chicken, and finally a rooster.
- Corridor Cubbyhole Run: Her boss fight (and stage) is running down an street, avoiding blasts from her Wave Motion Gun by ducking into alleys.
- Does Not Like Men: Though she makes an exception for Thunder Ryu and Travis.
- Everyone Calls Him "Barkeep": Again, even the supplemental materials list no name.
- Face Death with Dignity: She accepts death after Travis defeats her.
- Graceful Loser: Compliments Travis's skills and gives him a peck on the cheek right before he decapitates her.
- Obfuscating Stupidity: Acts like she can't hear Travis... while preparing her massive gun.
- Never Mess with Granny: If you don't want a huge-ass laser to the face. Just ask Thunder Ryu.
- Puzzle Boss: It's really all about dodging her cannon until you can get close enough to sabotage it; she's too old to put up much of a fight.
- Villainous Breakdown: As you get closer to her Wave Motion Gun, her battle dialogue changes from taunts and insults to screaming at you to stay away.
- Wave Motion Gun: Let it hit you and it's bye-bye. You'll survive two or three hits on the lower difficulties (although it will burn out the Beam Katana), but on Bitter you have to get out of the way.
Voiced by: Kathryn Fiore
- Pop quiz. Why am I such an angry bitch? Seriously, no matter how many I kill, it's all the same. They're all. Going. To pay. Yeah. With their fucking lives.
- Abnormal Ammo: Cloned gimps.
- Ax-Crazy: She has a conveyor belt that bring in a line of cloned gimps that she hits and kills one by one, and also hits them at Travis like baseballs. This trope doesn't begin to describe her.
- Badass Normal: About as normal as someone in this series can get, she relies on what appears to be a normal weapon without any tricks set up in the fight.
- Batter Up: Her Weapon of Choice. She even says those exact words when using her most basic attack.
- Cute and Psycho: As part of the send up of the "hot blonde cheerleader" trope. She's one of the most unhinged assassins in the game, but still quite cute.
- Diabolus ex Nihilo: Throughout the first No More Heroes, the assassins Travis faces at least have some explanation as to who they are. Death Metal has a mansion and a life of luxury, Dr. Peace has an estranged daughter, Harvey is a stage magician, Speed Buster is an old woman who hates men but seems to have an odd friendship with Thunder Ryu... with Bad Girl, you get nothing. There's no Freudian Excuse, no mention of friends or family... she doesn't even seem to have an occupation other than being a killer. Travis does not expect this and the fact that there is literally nothing else to her character beyond murder just disgusts him. He even drops his few shreds of chivalry for the fight with her.
- Drunken Master: It's not so subtly implied that she's totally hammered during the fight, but she will kick your ass into next week with that bat.
- Establishing Character Moment: Even more so than the other assassins in their cutscenes-in her first thirty seconds, she kills five gimps, swears like a sailor, and downs a beer in only a few seconds.
- Everyone Calls Him "Barkeep": With her, though, it's likely that she doesn't even care to have a name..
- Faux Affably Evil: She offers Travis a beer before fighting him, and soon reveals that she's an utter psycho.
- Fetish Fuel: Deliberately invoked to a disturbing degree
- For the Evulz: Judging by her monologue, this is what drives her.
- Flaming Sword: When her health gets to about half, there's a short cutscene where she takes a swig of whiskey and ignites her breath to set her bat on fire. From that point on, her downward swing attack makes a large explosion that's hard to dodge.
- Flunky Boss: Several times during the fight she runs to the conveyor belt and uses her bat to launch the clones at Travis like projectiles (the player can deflect them back at her with a pinpoint attack) The clones then fight like regular Mooks.
- Girl with Psycho Weapon: Cute girl, bloody bat.
- Girly Bruiser: That Sweet-Lolita dress, heels and make-up don't hinder her asskicking abilities in the least. She's even now the trope picture for the former.
- Gray Eyes: Would fit Type Five (she certainly is dangerous) but doesn't have the cold, professional demeanor that those types have. Instead, Bad Girl is gleefully psychotic.
- Lady Drunk: A rather young example. During the cutscene before the fight, Bad Girl downs a whole can of beer - taken from a refrigerator that has only beer inside it - in under five seconds. She does it again in less time later-in between a cut to Travis and her throwing a beer can, Bad Girl emptied it entirely (you can tell by the clinking on the ground).
- Lightning Bruiser: She can run fast, hits like a truck, and can take a beating too.
- Knight of Cerebus: Is the only assassin in the original that has no comedic quirks to her, is by far the most violent.
- Lady Swears-a-Lot: Every third word from her mouth is a swear.
- Mini Dress Of Power: Which emphasizes her Sexy Walk.
- Not So Different: During the prefight cut scene Travis says "You're no assassin, you're just a perverted killing maniac." Her response: "In essence, they're the same."
- Perfect-Play A.I.: In battle, she'll usually just saunter towards Travis very slowly and go ballistic when he's actually within attack range. If the player tries to stay away, she'll resort to her gimps instead.
- Pink Means Feminine: Bad Girl is, well, a pink girl.
- Playing Tennis with the Boss: You can hit her gimps back at her. Careful though, because she'll sometimes send them right back at you.
- Playing with Fire: After she Turns Red, she douses her bat in alcohol and sets it on fire.
- Pyrrhic Victory: Technically, her duel with Travis ends with him losing, as he surrenders to make her stop hitting him; not that it does her much good, as she dies about five seconds later, making Travis the winner by default.
- Roaring Rampage of Revenge: Subverted. Why is she such an angry bitch? She doesn't need a reason. She just wants to make people "pay with their fucking lives" For the Evulz.
- Sexy Walk: Two variations of it, one with dragging the bat and less hip swaying and the other holding the bat like a cane; swinging her hips enough to bounce her skirt side to side.
- Shadow Archetype: To Travis, according to EmceeProphit
- Straw Nihilist: Arguably the most disturbing example in the franchise. Unlike the other assassins, there is nothing truly that could be considered "humane" about her. She kills people For the Evulz and doesn't even seem to take pleasure in that. What's more, she's Genre Savvy to know that she's a nihilistic killing machine and has more or less resigned herself to it.
- Taking You with Me: She tries her damnedest to do this to Travis. He actually does concede to her, and he goes unconscious from her blows as she dies. Travis doesn't so much win this fight as much as he just loses last.
- Tranquil Fury: Just look at how her mannerisms shift after Travis tries to pull Even Evil Has Standards on her. She goes from being openly unhinged, flitting from Faux Affably Evil to Ax-Crazy at the drop of a hat, to much calmer and more collected. Travis quite clearly hits a nerve with her.
- Wounded Gazelle Gambit: And if you fall for it, it's a One-Hit Kill. On you, not by you. However, look at her hands when she does this. If she has one hand on her baseball bat? Stay away. If she has both of her hands on her face? Hack 'n' slash away!
- You're Insane!: And if it comes from Travis, you know she's messed up.
Voiced by: Steve Blum
- Welcome to my castle. I heartily receive you, my son.
- Animal Motifs: Dragons, to mirror Travis' tiger motif.
- Badass Cape: A very badass full mantle. Shame he doesn't actually wind up doing anything badass.
- Bait-and-Switch Boss: Jeane (the human) takes him out before the battle begins, and takes over Final Boss duties.
- Cool Mask: Complete with a retractable dragon tail-shaped laser whip.
- Darth Vader Clone: Acts and speaks like Darth Vader, and makes Travis think for a brief moment he is his father.
- Everyone Calls Him "Barkeep": Though he tries to convince Travis that he's his father, who presumably does have a name Travis knows.
- Evil Sounds Deep: Part of being a Darth Vader Clone and the #1 highest ranked assassin.
- Impossibly Cool Weapon: His laser whip, which resembles a dragon's tail.
- Luke, I Am Your Father: Dark Star is Travis' father. Actually a lie; Dark Star said it to mess with Travis and get in his head before their fight.
- Spikes of Villainy: On his armor.
- Whip It Good: His beam katana is closer to a controllable dragon whip than a blade.
- The Unfought: He's killed before the real final battle begins.
Jeane (the person)
- I'm afraid not. These fights don't work like that. It's time to die, Mr. First Rank!
- Bait-and-Switch Boss: Don't worry, you won't have to run around Travis' apartment, trying to fend the guy off while getting your own beam katana.
- Expy: Ermen is an Expy of Garcian Smith (AKA Emir Parkreiner) from Killer7.
- The Faceless: You never get a good look at him.
- Laser Blade: His apparent weapon of choice. Fitting, since if the second game is any indication, beam katanas become much more common after Travis become #1.
- Unknown Rival: He bursts into Travis's bathroom, also with a beam katana, out to take Travis' position. Travis has no idea who this guy is, and particularly why he won't respect the sanctity of the restroom.
Jeane (the person)
- Go ahead. Draw, brother.
- All There in the Manual: Literally, her only mention before her actual appearance is in the instruction manual.
- Bare Your Midriff: Dresses like an MMA fighter, in spandex and a sports bra.
- Badass Normal: Just punches and a few wrestling moves. No robots, guns, swords, or anything. And she will kick you ass.
- Big Bad: The closest the first has to one.
- Brother-Sister Incest: She slept with her half-brother, namely Travis, who didn't know it at the time, so he was suitably Squicked when he eventually found out.
- Cain and Abel: The Cain to Travis' Abel.
- Chekhov's Gunman: Aside from her passing mention in the manual, there's also a picture of her in a white dress next to Travis's answering machine. In Desperate Struggle, the picture has Jeane's face scribbled out with a marker.
- Death Equals Redemption: Well, more like Death Equals Reconciliation, as she and Travis make peace with one another before Travis kills her. Jeane has no qualms with death, complimenting Travis and holding her head high. She even smiles before Travis deals the final blow, delivering the line "Good night, Travis".
- Department of Redundancy Department: "You know that manga called Miyuki? The Japanese one?"
- Expy: She fights like the Opposite-Sex Clone of Gene; even the names sound the same. They both use Good Old Fisticuffs, dodge instead of blocking, reverse their opponent's attempts to use wrestling moves, and taunt in combat to goad their enemies.
- Final Boss: Takes Dark Star's role as this after she kills him.
- Fingerless Gloves: Like an MMA fighter.
- Fragile Speedster: Her health is actually quite low for a boss for the point in the game she's fought, but (as said below) she has a nasty habit of dodging/countering everything. Oh, and she Flash Steps all over the place.
- Good Old Fisticuffs: She uses no weapon, and is apparently an expert at hand-to-hand fighting.
- Groin Attack: Extreme version. She takes Dark Star down by launching her fist though his crotch.
- Knight of Cerebus: She brings some darker overtones to what was previously an ultraviolent yet very silly game about a guy winning a lightsaber on eBay and testing it out by killing people by revealing that Travis' true motive was revenge for his dead parents.
- Luke, I Am Your Father: "Travis, I am your half-sister".
- One Steve Limit: Averted (see above).
- Red Eyes, Take Warning: One of the most dangerous bosses, and she's got red eyes.
- Roaring Rampage of Revenge: Jeane's motivation for everything she's done, which includes killing Travis' parents and messing with him.
- Rush Boss: She's vicious, powerful, and rarely leaves herself open, but doesn't have much health to spare once you start landing hits.
- Self-Made Orphan: Well, half true. Her mother died by the hands of her father (or committed suicide because of his abuse), and she then killed him.
- Shout-Out: Compares her situation to that of the manga Miyuki.
- Stripperiffic: To a degree; all she's wearing is a tank top and shorts that are cut to show off her panties.
- Take That: She delivers the immortal "No More Heroes Forever" line.
- Woobie, Destroyer of Worlds: Her life completely sucked. Her response was to kill the man responsible for ruining it. Given that she became an assassin afterwards, it seems that this wasn't enough for her and she's now making a living out of killing. By the end, it's little wonder she's perfectly fine with dying.
- You're a disgrace to yourself and all those you've killed...
- All There in the Manual: His last name was revealed as "Kuurudaun" ("Cooldown") on the japanese Desperate Struggle site.
- Badass in a Nice Suit: Impeccably dressed, even when he's kicking ass.
- Badass Longcoat: In the first game. Noticeably missing in Desperate Struggle, where it's replaced with a Waistcoat of Style.
- Big Damn Heroes: Showing a small part of his Big Brother Instinct thanks for Travis' hospitality while he was recovering, Henry saves Travis from Jasper Batt Jr. after the attempted Mind Screw. He then distracts some Attack Drones and later sits on the sidelines before leaving.
- Duel Boss: With him being Travis's non-evil twin and fighting with the same weapon and style as him, this one's a given.
- Dynamic Entry: How he takes out Letz Shake and his earthquake generator.
- Enemy Within: Mimmy. Technically she's supposed to be Travis', since she's a personification of all his anime-related fetishes, but it's Henry who ends up fighting her.
- Harmless Freezing: Dr. Letz Shake defeats Henry before the Rank 10 fight in Desperate Struggle, then freezes him in carbonite and parades him around as a trophy.
- Impossibly Cool Weapon: His Laser Blade has a beam crossguard.
- Luke, I Am Your Father: It turns out that he's Travis' long-lost twin and Sylvia's husband of ten years. Their battle is technically unresolved, but both brothers return in the sequel as playable characters.
- Medium Awareness: Almost all of his appearances are between this and Leaning on the Fourth Wall.
- Mirror Match: He and Travis have a lot in common in terms of swordplay.
- No Celebrities Were Harmed His appearance is based off of the late Ian Curtis, lead singer of Joy Division.
- No Fourth Wall: When he shows up, the fourth wall goes bye-bye, both for him and Travis.
- Screw This, I'm Outta Here!: His response to Jasper Batt Jr. turning into a giant balloon thing.Henry: It's not happening, brother. I can't be associated with that travesty. I mean I've got standards, for fuck's sake!
- Sophisticated as Hell: It may just be the accent, but he seems classy. When he's not dropping f-bombs all over the place.
- Separated at Birth: The reason why Travis didn't know about him until the end of the first game.
- Shirtless Scene: In the second game.
- Shout-Out: There's a Casting Gag about Raiden in the first game. In the second, he also manages to do one to Han Solo's fate in The Empire Strikes Back.
- Troll: Practically his defining trait. In the first game, he steals one of Travis's kills, taunts him about it, and disappears. In the second game, he steals three of Travis's kills, then posts pictures of them in his motel room, just as a reminder.
- True Final Boss: He's the last opponent Travis faces in the first game.
Voiced by: Paul Nakauchi
- Engrish: Played with. While Thunder Ryu has Surprisingly Good English in cutscenes, his words in text (when you meet with him for training, for example) tends to be very insanely broken English.
- Katanas Are Just Better: His ends up being used as the template for the Infinity+1 Sword.
- Meaningful Name: Named after Thunder Ryu (aka Genichiro Tenryu), a regular wrestler who appears in the Fire Pro Wrestling games, a gag from Suda51 from his previous job in Human Entertaiment before the company went bankrupt.
Voiced by: Vanessa Marshall
A scientist in the warehouse area of Santa Destroy who specializes in beam katanas. She sells both the katanas and the upgrades for them to Travis.
- Absolute Cleavage: Her breasts have grown considerably since the first game. Her shirt has not.
- Bare Your Midriff: It's very hard to notice, but it's there.
- Cool Shades
- Fanservice Pack: Her breasts are much larger in the sequel. There's the popular theory that all of the money Travis spent on beam katanas and upgrades in the first game went straight to her chest. However crazy this idea might be, this is Suda 51 we're talking about.
- Hot Scientist
- Jiggle Physics: Her breasts physics are some of the most gratuitous non-combat uses of the engine in the game.
- Male Gaze: Yup. She even calls you out for it in Desperate Struggle.
- Older Than They Look: The Japanese website lists her age at 63 years old. She looks like she's in her 20s.
- Red Herring: The manual mentions some kind of dark secret of hers, even though she experiences no character developement and never leaves the lab. Not addressed in NMH 2, but still a possible Chekhov's Gun. The Japanese website states that she's actually 63—she apparently uses her science to make herself younger.
- Tsundere: Though she's dismissive of Travis' Otaku lifestyle, she still flirts with him. Though that could be just to get him to buy more stuff (not that there's anyone else selling beam katanas nearby).
- Welcome to Corneria: Where's that "new toy" you keep promising, Naomi? May refer to the Glastonbury introduced in the sequel. Of course, after you've bought everything available in the sequel, she refers to another unnamed new toy.
- Zettai Ryouiki: Only noticeable in the sequel when she stands, but it is there (though only around a Grade B).
Voiced by: Fred Tatasciore
A drunk who hangs out in a bar down a side street, he'll offer to teach Travis extra moves if he can be presented with seven "Lovikov balls." Given that his training involves beating Travis up, he might be the fastest at putting someone through Training from Hell ever.
- The Alcoholic: You can only find him at the bar, and he's pretty much impossible to converse with.
- Drunken Master: He teaches various special techniques to Travis, albeit his teaching methods aren't exactly painless.
- Killed Off for Real: In No More Heroes 1.5.
- Shout-Out: The Lovikov balls themselves are an obvious reference to Dragon Ball, and the moves he teaches are all references to the various assassins in Suda 51's previous effort, killer7
- Training from Hell: As mentioned above, his is a contender for the fastest ever. He teaches Travis techniques in the space of one five-second beating.
- Vodka Drunkenski: He's Russian and spends most of the time in the bar.
Voiced by: Matthew MercerThe owner of the video place near Travis' apartment, and also he's Travis' only friend. He only generally appears if you're far from your bike, as he's the one who drops it off when you call. He'll also rent new wrestling videos to Travis to teach new moves.
- Boom, Headshot: He is killed by at least four bullets to the head, and then his head is removed and delivered to Travis.
- Caught with Your Pants Down: He is seen masturbating to Bizarre Jelly 5 when his killers barge through the store front door.
- Dead Sidekick: Bishop's death is the catalyst for a Roaring Rampage of Revenge in Desperate Struggle.
- Meaningful Name: Possibly. Travis is the Crownless King, after all.
- Psycho Ex-Girlfriend: His ex leaves him a text message repeating "DIE" over and over again.
- Spell My Name with an "S": Bishop's last name has been spelled "Shidux", "Shidax", and all sorts of other ways. His gravestone gives it the official spelling of "Sidaks".