The legendary warriors, this time tasked with reviving the sealed Queen of Märchenland. To do this, they must retrieve all of the lost Cure Decor, which have been corrupted by the Bad End Kingdom into the Red Noses.
The main character and leader of the Smile Precure. Miyuki is an energetic and optimistic girl who loves fairytale books, believing that if she works hard then she too can get a "Happy Ending". Sadly, she is also a bit of a klutz and has a lot of trouble adjusting to her new powers, along with the concept that she has to actually fight.
Attention Deficit... Ooh, Shiny!: In Episode 6 she gets distracted by a book with a penguin on the cover...while going through a portal that goes to the destination the traveller is thinking of. She gets stuck at the South Pole!
Beam Spam: She used Happy Shower Shining in that way in Episode 47. Also in the same episode, she as Ultra Cure Happy does this against Pierrot.
Butt Monkey / Slapstick Knows no Gender: She gets hit in the face by random flying objects a lot, but most physical comedy usually has her on the receiving end. Also, on the Kyoto trip, Miyuki draws a Terrible Luck fortune, whereupon everything that can go wrong to her does: bird poop on her head, getting cut off in a group picture then each picture after that is out of focus or worse, falling into a lake, getting smacked in the head by falling dolls, ice cream in the face due to some kids bumping her while trying to eat it, and it only gets worse when they transform.
Disney Death/Taking the Bullet: In the movie, Cure Happy was presumably killed by the Demon King when she made an Heroic Sacrifice to save Nico, who was suppossed to be killed by the latter for betraying him for the former. However, she was brought to life as Ultra Cure Happy
Genre Savvy: The first thing she wants to do after finding out their goal as a group is to establish a group catchphrase.
The next being to establish a secret base.
Girlish Pigtails: Her pigtails are normally what could be considered as drill twintails, but are done in a way that they resemble chocolate cornets more than anything.
The resemblance is lampshaded in 14 by a recurring character for the episode holding a pair of chocolate cornets to her head to describe Miyuki's hair.
Gratuitous English: Unlike Love who was constantly talking about "shiawase", Miyuki always refers to happiness with the English word "happy", which also happens to be her Cure name.
Heart Beat-Down: Secondary to Light 'em Up, but still a factor in her attacks, such as the heart shape she makes with her hands during Happy Shower and the giant "hugs" she's given a few of the bad guys to defeat them.
This Loser Is You: She's bright, happy and energetic... but also the most incompetent Pretty Cure lead inductee since HeartCatch Pretty Cure!'s Cure Blossom. Luckily Happy manages to figure out how to use her powers quicker than her predecessor. Not to mention her friends can't find out what she's good at, aside of... reading storybooks and being klutzy. Oh and she has a crush on a fictional character.
Worf Barrage: In Episode 47, she fires an energy barrage ála Vegeta. Like him, it doesn't work against Pierrot. After the dust is gone, Pierrot's planet-size face is seen in the sky.
Wrong Genre Savvy: In Episode 1, to combat Wolfrun, Cure Happy hides behind a brick wall, citing Three Little Pigs and how the Big Bad Wolf was defeated by the brick house. She doesn't realise that Wolfrun can just make a Monster of the Week from the aforementioned brick wall.
A brash and outgoing girl from Osaka. A natural Class Clown, she loves to crack jokes about other people and is quick to befriend the nervous Miyuki on her first day. She is also a keen volleyball player.
Pungeon Master: Her bio in the official website describes her as often cracking jokes, something which is evident in the first episode, when she makes a joke about Miyuki having a younger brother named Mitaro Hoshizora note "Hoshizora Mitaro", a pun on "hoshizora wo mitaro", meaning "I looked at the starry sky". This is also possibly a reason why she's that pumped up to join the Manzai competition.
A timid, clumsy girl who is quick to tears, yet also very loyal and diligent. She is a closet anime/gaming/tokusatsunerd and dreams of becoming a manga artist, but hides this out of fear of being teased.
Taken to a new level in Episode 38, where she throws out a new "RockPaperScissors" move, a combination of all three. Good timing, too, as both Akaoni and Wolfrun played along with scissors and rock, respectively.
Badass Normal: So far, she's the only one of the Precure who've been able to effectively slow down a monster before receiving her powers. While the other girls showed their courage and had some nice tries, Nao used her soccer skills to kick a soccer ball into an Akanbe's face in order to protect her siblings.
Berserk Button: Like Rin before her, you do not mess with her family, especially her younger siblings.
Establishing Character Moment: Defends Miyuki, Akane, and Yayoi from some upperclassmen who were trying to bully them out of their lunch spot in the courtyard. Eventually they stopped nagging at them once the student council president passed by. When praised for her bravery by Miyuki, Nao simply says that she just told it as it was.
Expy: Another partial one with Rin Natsuki, in her choice of sports, cooking skills, her fear of ghosts and being the Cool Big Sis of her family. Though she has Komachi's color and being childhood friend with the blue one (and instead got Karen's competitiveness instead of Komachi's tranquility, see below on Reika).
Her having bright green hair and a gem on her forehead as Cure March led to a few comparisons to Trip. This being before the season started airing and the two turned out to have nothing else in common.
No Indoor Voice: She's one of the loudest of the five. She's louder than the others when she's saying her transformation phrase, her In the Name of the Moon speech or her attack names. And there are other situations where she's pretty loud.
Off Model: As Cure March, she sports her earrings attached to the helixes of her ears instead of the earlobes (a trait shared with Sunny), but in Episode 4 she's briefly seen with the normal earring style.
An intelligent and cool girl who acts as the class representative, and the vice-president of the Student Council. In typical Ojou fashion, she comes from a wealthy, traditionalist family. However, she also has a frightening temper if pushed.
Action Girl: Her fight against Joker is just one example of her combat prowess.
Anime Hair: Gains a wild spiky hair in additon to her long, trimmed original one during Princess Mode. Pretty contrasting to her Yamato Nadeshiko traits.
Ditzy Genius: She's the standard blue Cure; Lady of War and Smart Guy of the team, but she lacks common sense for simpler things like how manzai works and what sarcasm is. In the movie, when Kinkaku and Ginkaku burst through the screen to chase after Nico, she comments the 3D has gone amazing instead of the others' more panicked reaction of having their movie's bad guys become real.
Expy: Compared to Umi Ryuuzaki prior to the premiere of the seasonnote And it's not a very off comparison. Reika and Umi are the water/ice based member of their team, and also coming from a rich family. They also have similar long hairstyle especially for Reika's normal style, and Reika is the only one to gain a sword, like Umi and the rest of the Magic Knights. Curiously, Reika is voiced by someone who has done work in Magic Knight Rayearth but not as Umi. Also, her hairstyle as Cure Beauty somewhat resembles that of Polaris Hilda, while in normal form, it gives vibes of an older Rika Furude.
From a previous series, Reika is obviously the stand in for Karen Minazuki, both blue water/ice using Cures that can materialize a Cool Sword, Influental and RichStudent Council President (Reika started out as Vice) and being considered the brain of the team. They also admit at one point in their life that they don't know their goal in life at first. However, Reika is more tranquil like Komachi instead of the strict and (mostly) stoic (and occasionally competitive) Karen.
Field of Blades: As shown in her solo fight with Joker, Cure Beauty is capable of turning the whole area into a field of ice in which she can pick any ice to become her sword, if one breaks, she just picks another, akin to the Unlimited Blade Works
Ojou: Comes from a wealthy, traditionalist family.
Psychosomatic Superpower Outage: In episode 43, Reika lost her powers as Cure Beauty during a fight with Joker because the latter used the former's conflict between quitting being a Cure and disappointing her friends by not studying abroad to drive her into a breakdown.
Running Gag: Minor one: Tends to take the Precures into a ridiculous place (e.g: Mt. Fuji for their headquarters), insisting that this is the 'Path' they should walk... only to be called out on how it has nothing to do with their overall activity, and have her notice with "Oh? Is that so...?" and eventually cancel her plan.
The SmartLancer: She very much contrasts Miyuki in a lot of aspects, she's elegant, calm and smart when compared to the klutzier and less-academically gifted Precures. Also as a (ex-vice) Student Council President, she's usually the one who's more likely to take leadership if Miyuki is unable to, and so far she was also shown to be the second most competent Precure behind full-potential Happy. And she's a walking guidebook.
Team Mom: She's usually the one to take notice of the team's welfare and development.
Not so Above It All: But it occasionally slips. Like during the Kyoto Trip when she's trying to stop the Cures from doing a pillow fight because it's 'unladylike'... until a pillow lands in her face, in which she joins in anyway.
Everything's Better with Princesses: Subverted. It's revealed in the final episodes that she is Royale Queene's daughter, which would make her princess of Märchenland had her mother not vanished as soon as she earned human form.
Combined with Casting Gag, she also shares a few traits with Ojamajo Doremi's Hana-chan, especially when it's revealed she's the next heir of Märchenland (and a white-colored Sixth Ranger). Her baby form in Episode 38 really drives the resemblance home.
Hero For A Day: During Episode 8, Miyuki and Candy accidentally switched bodies due to Majorina's rings. Because of this, Candy (in Miyuki's body) could not transform into Cure Happy because she wasn't the actual Cure. However, Miyuki (in Candy's body) was able to transform, not into Cure Happy, but into a parody named Cure Candy.
And then she became Royale Candy in Episode 47...
Humanity Ensues: She finally gets to become not just human but also a Cure-like warrior in Episode 47.
Instant Cosplay Surprise: In Episode 13, the Lipstick Decor does this. It transforms Candy into a Maiko just by applying it.
Candy's older brother. Inexplicably a ninja/samurai.
Bishōnen: In Episode 33. He looks so good that Miyuki and Yayoi apparently fall for him.
Berserk Button: He doesn't like being called cute, because he feels it's unmanly. When he's called cool by one of the girls (usually Yayoi), however, it causes him to blush and bump into whatever is behind him.
Catchphrase: "I am a man. Calling me cute is most rude!" Always accompanied by Stock Footage of him in samurai garb, standing on a rock as waves crash against it.
And, in Episode 33, "I go wherever the wind and my mind take me. I am the vagabond, Pop!" Accompanied by the same footage, but with him in human form.
A world inhabited by all the villains of fairy tale stories. They wish to lead Earth towards a Bad End by draining the happiness and hope from its people, in the form of "Bad Energy". Their current goal is to collect enough Bad Energy to revive their leader, the King of Evil "Pierrot", who has enough power to cause a worldwide disaster called "Worst Ending".
An agent modeled after a Villainous Harlequin. Although he is treated as an annoyance by Wolfrun, Akaoni and Majorina, he provides them with additional powers and seems to be working on his own secret agenda.
Evil Laugh: Most notably in Episode 21. It's quite maniacal, too.
Expy: Of Kawarino from Yes! Pretty Cure 5. Joker sure shares his manipulative skills, position as The Dragon for the respective Big Bad (Despariah or Pierrot), life-draining black power up item, high pitched voice, favor towards despair, Faux Affably Evil personality, and overall... they're utter bastards.
Fangs Are Evil: They're more prominent when he gets angry or is being particularly diabolical.
For the Evulz: Almost as bad as the other Joker. He won't settle for merely destroying the world, he has to make sure he grinds out every last chance of happiness, hope, and goodness off the face of the planet first, for no real reason other than the fact it's possible.
Vile Villain, Saccharine Show: Joker's preference to toy with and psychologically torment friend and foe alike, along with a complete and utter lack of sympathetic qualities make him possibly one of the most evil villains in recent Precure history. This is while Smile Pretty Cure! is supposed to be Lighter and Softer and simpler...
Flat Character: He's the least developed Big Bad in the entire franchise, suffering from little screentime he gets. He appears only for three episodes, but he's just shown to be plain evil and just powerful without notable motivations or personality traits like the others.
The five Bad End Pretty Cures are Evil Knockoffs of the real five Pretty Cures, created by Joker with a Cure Decor and the Bad Energy of Wolfrun, Akaoni and Majorina. The members are Bad End Cure Happy, Bad End Cure Sunny, Bad End Cure Peace, Bad End Cure March and Bad End Cure Beauty.
Elite Mooks: They don't have much personality, they are killed in one episode, and they seem to be weaker than the Hyper Akanbes. Not to mention that the Bad End Trio were much more powerful in their battle.
Superpowered Mooks: They don't have much personality, they are killed in one episode, and they seem to be weaker than the Hyper Akanbes, despite having superpowers. Not to mention that the Bad End Trio were much more powerful in their battle.
Super Strength: Averted. Bad End Cure Sunny doesn't show this, but she's Cure Sunny's copy.
Depending on the Writer: Her existence is contradictory to the season's episode 44, but it can be chalk up that Miyuki is an Unreliable Expositor. After all, Miyuki not remembering the exact story of her own childhood is the very reason why Nico turns evil.