"Celebrate the personal strengths that unattractiveness can breed. For instance, I find that ugly people in general, are nicer because they know they can't use their looks to get by and because they've developed compassion from going through life unattractive."If a character is beautiful, then that character is a bad person, either publicly or secretly. Traditionally, heroes are attractive, clean, and well-mannered, and villains are ugly, unhygienic, and boorish. There were some attractive villains - sometimes Evil Is Sexy - but Beauty Equals Goodness used to be taken for granted by writers and producers. But a trend arose and became inescapable in the mid 1980s after the theatrical release of Revenge of the Nerds and continuing from there, which implies that the majority of good, reliable, honest, clean cut and worthwhile people are physically unattractive or Hollywood Homely and uncool. A good-looking character in a work where this holds is either hiding their unattractiveness or geekiness from the public (and will later embrace it), or is a vain, crass, vulgar, shallow, self-absorbed, unintelligent Jerkass. This trope provides a layer of This Loser Is You when taken to include not just an average-to-ugly appearance but also crude behavior. The moral of stories where this holds becomes, "Be Yourself, and that never means being pretty or acting polite". Often, Beauty Is Bad appears alongside Beauty Equals Goodness in the same work, especially in romantic situations, because of the Double Standard. The poor, working-class underdog will have rich pretty-boy rivals, all of whom have the personality of a toad. At the same time, the rich girl for whom he is competing will have a heart of gold despite being the most beautiful girl in school... Uptown Girl and Ugly Guy, Hot Wife both run off "Beauty Is Bad, but only for men." This trope is the opposite of Beauty Equals Goodness and is related to, but not the same as, Evil Is Sexy. Evil Is Sexy refers to the use of sexuality and attractiveness to add appeal to a villain (intentionally or otherwise); Beauty Is Bad refers to making a character good-looking to indicate that they are insufferable and unlikable. Please note that Beauty Is Bad refers to conventional measures of beauty. If more than one standard of beauty is competing in a work and this comes into play, it's the more conventional beauties who will be not-so-good. Can overlap with Alpha Bitch; Attention Whore; Brainless Beauty; D-Cup Distress; Face of an Angel, Mind of a Demon; The Cheerleader; Hot Guys Are Bastards; Light Is Not Good; Narcissist; Peer Pressure Makes You Evil; Petite Pride; Popular Is Dumb; Sex Is Evil and Sex Is Evil and I Am Horny. Compare the older trope Make Up Is Evil.
— Marty Nemko, Why I Like to Hire Ugly People
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Anime and Manga
- Griffith of Berserk is a long-haired Bishōnen with a beautiful, androgynous face and the body of a Greek god. He has always been able to use his looks to his advantage, which is frequently necessary for his goal of gaining his own kingdom. At first he was morally ambiguous, but after crossing a Moral Event Horizon and turning into a demon he took on the status of a main villain. Ironically, he became even more beautiful after he gave up his humanity, having an aura of divine beauty about him that convinces people he's a messianic figure. In contrast the Anti-Hero protagonist Guts is handsome, but in a more rugged and perhaps intimidating way, sometimes falling victim to Face of a Thug or just his own lack of social skills.
- Johann Liebert from Monster is a charming Pretty Boy who easily gets people to trust him by acting kind and considerate. Beneath this deception he is a sociopathic murderer who wants to watch the world burn. On a less heinous level, the protagonist Dr. Tenma's ex-fiancee Eva is a vain and attractive Rich Bitch who dumped him because he gave up his career advancement to defend his principles. The heroes opposing Johann are a mixed bag: Nina is the prettiest on the hero team, which ironically is because she and Johann are Half-Identical Twins. Tenma isn't hard on the eyes, but is significantly older than Johann and tends to be in an unkempt state because he's a fugitive from the law.
- Alcyone from Magic Knight Rayearth is drop dead gorgeous. And she is the only villain in this story who does not do a Heel–Face Turn.
- Light Yagami from Death Note. Especially when contrasted against the Hero Antagonist L, who is seen as unattractive, at least In-Universe.
- Handsomely Masked Sweet Mask from One-Punch Man looks kind of like Light (until later in the adaptions where his hair is longer), which is probably not a coincidence if you consider that his sense of justice also consists of killing anything he deems evil.
- In The Lion King Adventures, Maji is an alluringly beautiful mermaid who likes to lure animals in so she can suck the water out of their bodies via French kissing.
- Mindy the Lopunny in Pokeumans is referred to by many people as attractive or, to quote, 'hawt'. Then she turns out to be a spy.
Films — Animated
- In Shrek, where the good guys are mostly ugly, the villain of the second and third movies, Prince Charming, is handsome.
Films — Live-Action
- Hairspray is a milder example, in that Tracy Turnblad, while chubby, is still usually quite pretty. The fact remains, though, that the thin, attractive Van Tussel women (and most of the other cast members on The Corny Collins Show) are portrayed as being snobbish and cruel, apparently just because they are thin and attractive.
- While the Van Tussels remain just as horrible in the second Hairspray movie, the other attractive cast members are shown to warm up to Tracy. The Negro Day girls who are thin and attractive are nice from the start.
- Shallow Hal explores this trope with emphasis on a person's inner beauty over their outer beauty.
- Any part played by William Zabka during the late 1980s. He seemed to have made a career out of playing pretty-boy bullies who thought nothing of acting as crappily as possible to anyone not as handsome, rich, and self-important as himself (the characters he played in The Karate Kid, Back to School, and especially Just One of the Guys). It should be noted that, by all accounts, the former-actor-turned-Oscar-nominated-director himself is anything but a Jerk Ass.
- Heavily implied in the case of many supporting characters in Repo! The Genetic Opera. (Not the named ones, but the extras- wanting to look or feel better automatically makes you a shallow, surgery addicted drug whore in this film.) It was implied in the extra material that there was a group of people who were addicted to plastic surgery. Original art for these people showed that they weren't attractive by any means.
- The Alpha Beta fraternity and their associated sorority, Pi Delta Pi in Revenge of the Nerds.
- Subverted in The Mask: The blonde hottie (played by Cameron Diaz) with whom the Big Bad is involved gets paired up with Stanley at the end.
- The film Branded, attempts to deconstruct this, by having a wave of "fat acceptance" advertisement is actually part of a conspiracy to sell more burgers at fast food joints. Yes, if you're fat, you're a mindless drone literally feeding (through giant invisible parasites on top of buildings) the evil corporations. The movie didn't handle it very well.
- In Dodgeball: A True Underdog Story, the villainous dodgeball team is (with a single exception), attractive, athletic, muscular and young who believe they are naturally superior to other people because of their physical attractiveness. This is juxtaposed by the heroic team, who are all geeks, overweight, slobs, or pirates.
- In Red Surf which is about surfers who also deal drugs to make a living and it shows the violence associated with the transfer of drugs. In one scene one of the dealers tells an attractive blonde female customer "Drugs and pretty girls go together." and she seems interested in buying. That scene from the film gives us the idea that pretty girls support violent drug cartels.
- The bitchy, dim-witted (minus one) second wives in The First Wives Club are all noticeably younger and prettier than the titular characters (though they are all quite attractive themselves). Like the Hairspray example above, it's implied that two traits simply go together.
- The Girl Most Likely To plays with this. Most of the people behave like dicks to the Ugly Duckling protagonist, but there are super pretty girls that snub her or take advantage of her and then later the protagonists unleashes deadly yet hilarious revenge after reconstructive surgery has made her a knockout
- Princess Laideronette (whose name is the French word for "ugly" rendered into a feminine name- one of the translations into English renamed her Hidessa) from the 18th-century fairy tale novella "The Green Serpent" is, in spite of having a good figure and lovely hair according to the original illustrations (they only show her from the back), so badly disfigured from birth by a curse flung at her by a fairy who was scorned by Laidronette's parents that she is kept locked away from the world and forced to wear a veil. When she wants to attend a ball in honor of her vain, beautiful, shallow sister Bellotte (who escaped the curse), the only concession her parents make is allowing her a peep-hole to watch the ball so she doesn't frighten the guests. When Bellotte gets married to a king, she gives Laidronette on of her used ribbons. Laidronette's virtue is rewarded by the restoration of her beauty, marriage to a handsome prince, and becoming queen in her own right rather than just a consort, while Bellotte is left with nothing.
- In Jane Eyre, Jane herself and Rochester are nothing special, even joking about each other's hideousness, while Blanche Ingram and Georgiana Reed are more conventionally attractive, but horrible and snobby. Charlotte Bronte admitted this was her intent when she wrote the novel, in a rebuttal to her sister Emily, to prove that a heroine didn't have to be beautiful.
- The eponymous character in Tess Gerrittsen's "Rizzoli & Isles" series is a die-hard believer of this. There is yet to be a single beautiful woman in one of the books who she hasn't immediately deemed dumb, bitchy, etc. However, this rarely turns out to be the truth—instead, it's a result of Rizzoli's irrational jealousy of good-looking women (because she's plain). There are a few moments where it is played straight—Joyce O'Donnell, a psychologist Rizzoli frequently clashes with and outright describes as "a vampire", is consistently described as beautiful, immaculately coiffed, dressed, and made up—and is an utterly despicable person, regularly communicating with serial killers and advocating for their release and constantly preying on Rizzoli' s insecurities.
- Gerritsen has used this in some of her other novels. The heroine of the book Bloodstream is repeatedly described as "ordinary-looking" while her rival is often described as "a handsome woman", who actually starts out as a perfectly decent person before becoming flabbergasted that the hero would fall for the homely woman within weeks after years of never giving her a second look and bitterly tries to get back at her by frequently punishing her son for minor infractions (she's the principal of his high school).
- Female villains in fairy tales often fit this trope. The wicked stepsisters in "Cinderella" (though there are just as many versions of the story that present them as ugly), the wicked queen in "Snow White", etc. In fact, a good many of those villains are only evil because they're jealous that the protagonists are more beautiful than they are.
- Achren, the former Queen of Prydain, is described as being intensely beautiful despite being at least sixty years old, if not much older. She's a minor villain in the first book of the series, and the Big Bad of the third.
- The Indigo series has several examples: Quinas (despite being a mutant) comes to mind. So do Jessamin (who's the avatar of the Serpent who Devours) and Carlaze (who's just a scheming bitch). In all of the above cases, the first thing we hear about is their good looks. However, not every attractive character in the series is necessarily evil. (For example, there's Indigo herself...although not much focus is put on her looks.)
- Bret Easton Ellis' Glamorama is about models who are so self-centered and vain that they become sociopathic terrorists.
- The Lord of the Rings: Sauron, being something akin to a fallen angel, was once very beautiful, and used this trait to ensnare humanity in his plots.
- Like Sauron above, and probably a Shout-Out to him, the Big Bad Torak in The Belgariad is described as being the most beautiful of the gods, with a vanity to match.
- Averted by the time the stories are set, though. There's a reason he's also called "the maimed god."
- Lord Voldemort, Big Bad of the Harry Potter series, was almost unbelievably handsome in his youth, and used it to manipulate those around him. Later on, not so much.
- Narcissa Malfoy and Bellatrix Lestrange also qualify, though the latter becomes uglier as the book progresses.
- In A Song of Ice and Fire, the first villains to appear are the most beautiful woman in Westeros, Cersei Lannister and her Half Identical Twin Jaime - one being probably the most iconic evil queen since Disney, and the other being known by a name of "Kingslayer" and starting his story career by pushing out of the window a child, who saw the two performing Twincest. The eldest offspring this loving union has produced is said to inherit the best physical features of his parents and is one of, if not the most psychotic character in Westeros (despite having plenty of competition). In general, being attractive and blonde is one of the trademarks of the Lannister clan, who are generally speaking not nice people. Tyrion, an ugly, deformed dwarf is by far the most compassionate and kind of the Lannisters (although he's also done some pretty questionable things), and Jaime's redemption proceeds along with decrease of his attractiveness.
- In The Picture of Dorian Gray, Dorian Gray is a beautiful young-looking man who is corrupted by Lord Henry's ideas of hedonism and starts pursuing pleasure, regardless of the consequences, and wreaks havoc. His portrait starts changing from beautiful to hideous as he commits more and more evil acts.
- Danielle Steel likes this trope too (although to be fair, much like in the page description, this is frequently paired with Beauty Equals Goodness). But whereas a hero or heroine is naturally beautiful without any effort, a villain's good looks are usually artificial and fading.
- Played completely straight in the novel "Big Girl", where the Hollywood Pudgy protagonist is constantly made to feel unattractive compared to her thinner counterparts, starting with her younger sister and just getting worse from there—one boyfriend turns out to be a classic example of Hot Guys Are Bastards, cheating on her with and eventually dumping her for a slimmer woman who's an equally classic Alpha Bitch.
- Sweet Valley High also manages to pull this off, even though again, everyone in the books is quite pretty or handsome. But the protagonists of the current story will almost inevitably feel less attractive, even plain or outright unattractive in comparison to their beautiful, evil rival. Even Elizabeth and Jessica have felt like this, despite being described ad nauseam as among the prettiest girls in their school, and even Elizabeth has felt like this in comparison to Jessica, despite them being identical twins (the difference being that Elizabeth dresses and acts in a far more conservative manner than Jessica).
- All the main villains in GONE are apparently either very attractive or simply drop dead gorgeous. Caine, Diana, Drake —- even Penny is said to be pretty or "cute". And none of them are above murdering someone either as part of a cold blooded plan for supremacy (Caine), apathetic and manipulative self-preservation (Diana), for the evulz (Drake), or as petty revenge for something insignificant (Penny).
- Worth noting that around half the heroes (or good characters) are said to be easy on the eyes as well, but aren't described half as often (or to the same magnitude at all) as all being insanely beautiful that one has to catch their breath for a moment to comprehend it.
- Plus, the heroes don't use their physical appearance to their advantage... Diana: Oh yes, I could urm, "Slow Sam down".
- In John Milton's Paradise Lost, Belial is quite beautiful, even in Hell.
A fairer person lost not Heav'n
- Lanfear in The Wheel of Time is the World's Most Beautiful Woman and one of the most powerful and dangerous of the Forsaken. In fact, most of the Forsaken, men or women, are good-looking (Ishamael/Moridin, Demandred, Graendal, Rahvin, and Aran'gar are all also singled out), but Lanfear clearly leads the pack in this department.
- In Andre Norton's Ice Crown, Sandar, Roane's vicious cousin. Roane's first look at Nelis Imfray has her thinking explicitly that he's not as good-looking as Sandar.
- In Ruth Frances Long's The Treachery of Beautiful Things, as you might guess from the title, The Fair Folk are beautiful and vicious. When Jack thinks how beautiful Jenny is, he explicitly notes her freckles, in contrast.
- The two main antagonists in The Fabulous Five series (and it's Taffy Sinclair prequels), Laura McCall and the eponymous Taffy, respectively, are blonde, pretty, and bitchy. The bitchiness is supposed to therefore make it okay that the protagonists spend a good portion of the "Taffy" books basically bullying her.
- All of the genetically enhanced superhumans in Star Trek The Eugenics Wars are described as very charismatic.
- This idea was played with on the reality show True Beauty, which took a cast of good-looking people and then attempted to see if they were as good on the inside as they were on the outside by testing their kindness and morals. Some of them were, some of them... weren't.
- Most children's shows where the main characters are a Grotesque Gallery.
- A classic Doctor Who example from very early in the show's run is the story "Galaxy 4" - the Doctor and his companions find themselves trapped on a planet along with the beautiful female Drahvins and the hideous Rills.
- Any very attractive teenage girl or adult woman as well as any gorgeous guy in a Lifetime Movie of the Week.
- Played straight with Morgana and several one-off characters in Merlin.
- In the Law & Order: Special Victims Unit episode "Mean", three mean, pretty and popular teenage girls kidnap and murder a fourth pretty and popular teenage girl.
- In the "Thank God It's Friday" episode of Growing Pains, Mike, Boner and Eddie are invited to a party by a hip college dude. At the party, The boys are pressured to use cocaine by the pretty girls. Message: hot chicks do drugs and therefore run with a fast crowd. When the show wraps up, Kirk Cameron talks to the audience about peer pressure and drugs.
- Alias. Every single recurring attractive female who isn't Sydney is a villian. The only exceptions are Rachel, who starts off working for an evil organization and doesn't know it, and Francie, who was killed by her evil double.
- An episode of Joan of Arcadia has Joan believing God is trying to make her preach this, and she begins protesting her cosmetology class by not showering, washing her hair, or putting on deodorant or make up. God then tells her that isn't what he meant. But it kind of was. But not really. The Aesop of the episode was a little confusing.
- In the "Love Conquers Al" episode of Cold Case, it's revealed that the head cheerleader encouraged her track star boyfriend to kill the female track star he had sex with.
- On soap operas, the super sexy characters engage in all kinds of immoral and unethical behavior.
- Investigation Discovery's Pretty Bad Girls is a True Crime series with the self-explanatory title about sexy women who lie, cheat, steal and murder in order to get what they want.
- In fact, a lot of the programs on ID are presented as cautionary tales about getting romantically involved with beautiful people.
- Curb Your Enthusiasm: In one episode, Larry determined that this trope not only applies to sexy women, but also to their husbands and boyfriends as well. Larry fired his business manager because his wife is way too pretty and decided to invest in an invention because the inventor's wife is physically unattractive and that the men who are in relationships with beautiful woman are also vain. shallow and self-absorbed. Therefore, the episode also has the Stock Aesop that people are judged by the company they keep .
- Game of Thrones carries the "Lannister syndrome", which is this trope crossed with Blond People Are Evil, from the books, but many of people outside of this family are both good-looking and morally good... -ish. A prominent non-Lannister example of this trope is Melisandre.
- The Jimmy Soul song "If You Want To Be Happy" (famously covered by the Coasters) has this to say:
A pretty woman makes her husband look small
And very often causes his downfall.
As soon as he marries her, then she starts
To do the things that will break his heart,
But if you make an ugly woman your wife,
You'll be happy for the rest of your life,
An ugly woman cooks her meals on time,
She'll always give you peace of mind.
- Ani DiFranco's lyrics from "32 Flavors." "God help you if you are an ugly girl, of course too pretty is also your doom, 'cause everyone harbours a secret hatred for the prettiest girl in the room."
- "Beautiful People" by Marilyn Manson is all about this trope.
- The Don Henley song "Dirty Laundry" is about unscrupulous newspeople who will do anything for a story and makes fun of the fact that local news shows have at least one "bubble headed bleach blonde".
- The Northern Pikes song "She Ain't Pretty" (she just looks that way)
Mythology and Religion
- Jezebel, the wicked queen of Israel, could very well be the poster child for this trope. She is extremely beautiful...and has the people of Israel killed if they refused to worship the Phoenician god Ba'al. In the process, she turns many Israelites away from God.
- Attractive women are often seen as inferior wrestlers, or are pre-judged to have gotten their jobs on looks rather than athletic merits or wrestling skill. This attitude dates back to Sable in the late 90s. On one hand Sable was ultra-popular for a while and brought back women's wrestling to mainstream promotions. On the other hand, she'd had so much plastic surgery she could barely bump and had to be carried through her matches by the more talented, and gorgeous, Jacqueline and the deliberately odd-looking but also very talented Luna Vachon. To this day WWE tends to hire models that their talent scouts find attractive and send them to developmental territories instead of hiring girls from the independent promotions. So ex-models regularly get accused of being talentless and undeserving of their jobs, regardless of how hard they work to improve their skills.
- Former Playboy Playmate April Hunter, who debuted in WCW roughly a year after Sable won the women's championship, knew from the get go she was going to run right into this trope. She eventually came to embrace it, putting together a trio with Taylor Made and Allysin Kay that call themselves Made In Sin, a name not chosen by coincidence.
- It is bad but celebrated in his own case with Panamanian wrestler VENENO, who briefly made "El Guapo Siniestro" his official gimmick in IWRG. Of course he usually kept his looks hidden until Grand Markus Jr unmasked him two years later in CMLL
- Defied with Yuzuki Aikawa in Wonder Ring STARDOM, whose place in the company was suspect to many because she was primarily known for being a swimsuit model rather than for her participation in any type of athletics. Nanae Takahashi took it upon herself to make sure any dues Aikawa had left would be paid in full by the end of her first match, leaving Aikawa's torso covered in bruises and one of her eyes swollen shut. There were some wrestlers who still resented her modeling background after this but for the most part, she was held up as the MVP of STARDOM by the end of her rookie year.
- Aikawa's ordeals ended up overshadowing almost everything else in STARDOM, allowing the other former models to slip into the ring with little to no controversy. Of these, Mayu Iwatani enjoyed the most longevity, more than Aikwawa herself, and remained a babyface throughout.
- Subverted in another STARDOM case with "Act" Yasukawa, who people were equally skeptical about entering professional wrestling, though not quite as many people due Aikawa being better known. Her "title" is even a reference to her former career as an actress. However, Yasukawa wrestles with face paint and an eye patch, as her athletic background is in kendo, which lead to a gimmick based around several famous samurai.
- WWE wrestler Cody Rhodes, especially in his stint as "Dashing Cody Rhodes", whose character was that of a handsome, but utterly vain and egotistical heel who'd denigrate fans and other superstars for their supposed "ugliness". This made him the one-man Spear Counterpart/Alternate Company Equivalent to TNA's The Beautiful People.
- In the Ace Attorney series, nearly every female that other characters describe as "beautiful" turns out to be pure evil. Plenty of "good" female characters are considered attractive by the fandom - Mia Fey in particular - but it rarely comes up in the games themselves.
- One of the Hoenn-introduced Pokémon from Pokémon Ruby and Sapphire versions is Beautifly. Despite its appearance of a seemingly innocent butterfly, it has a much darker side. It drains other Pokémon's body fluids to survive. Of course, this is not possible in game.
- Also introduced in the same game, meet Gorebyss. Despite its elegant appearance, it aggressively chases its prey with its spear-shaped mouth into submission. After it catches its prey, it proceeds by draining the prey's bodily fluids with its mouth.
- Asura in Shin Megami Tensei: Strange Journey is roughly handsome; his true form, Asherah, is a downright hot woman. They're also among the most horrible demons in the game.
- Zelenin and Jimenez arguably qualify variation. Both start the story as attractive, and both have their good sides and bad sides. Both also undergo distinct Face–Heel Turns by the end, where their bad sides get far worse, and they both get much sexier. Bonus points for it being Jiminez who gets the most Stripperiffic outfit too.
- Vega from Street Fighter due to his handsome face with a psychotic killer's mind.
- Pretty much every single thing in Black Knight Sword is ugly and grotesque, with dirty coloration. The artstyle is reminiscent of the animated segments in Monty Python. The only exception is White Hellebore, a beautiful, angelic-looking queen drawn in an appealing, clean artstyle. She also happens to be a malevolent, depraved tyrant and the final boss of the game, whose attacks are just as grotesque as anything else in the game. The contrast in artstyle combined with her voice (which is literally composed of violin strokes) create a profound Uncanny Valley effect. Ironically, her true form is simply a white version of her sister Black Hellebore.
- In Kirby: Triple Deluxe, Queen Sectonia used to be a benevolent ruler, but an obsession with beauty gradually turned her into a heartless monster until her subjects were forced to send help to another world to depose her and save them.
- Actively played upon in Dan Gan Ronpa - hero Naegi considers himself plain and is surprised when old schoolmate Maizono remembers him. Maizono is a cute idol singer, but it also turns out that she tried to set Naegi up to take a fall for her so she could escape the battle royale. Ziz-zagged in that she regrets it. Also present in the rest of the cast - the wealthy and handsome son of a corporation has next to no empathy for his fellow classmates, and the villain is the classmate known as the ultimate supermodel. The less conventionally attractive cast members are accordingly more heroic - plain Naegi is a sweetheart, and beefy warrior woman Sakura is noble and kind.
- Played straight in Worm at the beginning at least,the three bullies of homely protagonist Taylor are as pretty as they are remorseless. Although it's not a reoccurring theme. Throughout the novel many, many characters of varying physical descriptions are shown to be good/evil/of grey morality with no apparent connection to the way they look.
- The Trix in Winx Club: They are as psychopathic, bitchy, and homicidal as they are beautiful. Heck their hobbies are torturing others for shits and giggles (Mirta, Lucy etc)
- In the "The List" episode of South Park, after Kyle is voted the ugliest kid in the class, Abraham Lincoln tells Kyle that ugly people develop character and kids who are considered to be hot rarely do.
- In the "Be Careful What You Fish For" episode of Family Guy, Miss Emily is the negligent owner of the Tiny Tots Preschool and Stewie brings it to Brian's attention. When Brian tries to confront her, he sees Miss Emily sunbathing and resorts to running interference with Stewie until he can have sex with her. He finally has Missy Emily arrested once he finds out she has a live-in boyfriend named Devin whom she never mentioned.
- Subverted in The Legend of Korra with Asami Sato. When this drop dead gorgeous and rich girl showed up, and immediately began a relationship with Mako, despite him seemingly being set up for a relationship with Korra, many fans immediately assumed she was The Mole and evil. This was only fueled by the discovery that her father was an Equalist, and a very short period of time where she pretended to side with him, if only to get the upper hand. In the end, she was as genuine as she seemed to be.
- Heather from Total Drama is this—pretty much all the male contestants acknowledge that Heather is quite attractive, but most of them keep their distance from her because they're all well aware of what her personality is like (especially after the first season).