Ax-Crazy: As the Master, sent mysterious threats to Brian Lee in late 1992 SMW. Made his debut at the November 8 show which was held at, of all places, the Sand Lick Elementary School in Hayski, KY. He came to the ring in a hooded robe with Gregorian chants as entrance music. Right when the match was about to start, he threw a fireball at Lee and removed the robe. Sullivan pulled out a metal spike (with announcer Bob Caudle saying, "Well, he's criminally insane, anyway") and proceeded to repeatedly stab Lee with the spike, leaving him a bloody mess. Sullivan's associates, the Nightstalker (Bryan "Adam Bomb"/"Wrath" Clarke) and Malachi (Peter "The Mongolian Mauler" Flowers) joined in on the beating. Raised to Crosses the Line Twice by the fact that this show took place at an elementary school.
Blood Knight: He and his "brother" Dave were supposed to team up against Tex Slazenger and Shanghai Pierce (Dennis Knight and Mark Canterbury, aka WWE's the Godwinns on the May 14 (taped April 20), 1994 WCW Saturday Night, but it was announced that Dave had been injured. So, Sullivan went in there alone and was able to fight off both guys, sending them both out to the floor. Then The Nasty Boys showed up and attacked him. They were able to successfully double team until Cactus Jack ran out and hit Sags with a chair, knocking him off the top, sending the Nasties away.
Cluster Bleep Bomb: On the March 3, (taped February 22), 1990 episode of World Championship Wrestling, Sullivan's Slaughterhouse (Sullivan and "Mad Dog" Buzz Sawyer, w/Cactus Jack) lost a Squash via DQ. After the match, Jim Ross attempted to interview them, with Sullivan telling a bizarre story about Buzz's mother being a nomad out in the desert, with a she-wolf getting involved somehow, and some of his comments were replaced with crowd reactions.
Darker and Edgier: His heel work in Florida, and has said that the Dungeon of Doom was supposed to have been darker than it was.
Back in late 1992-early 1993 in SMW, he cut a promo against wrestling being aimed at kids. If Sullivan wasn't so hated by online fans, this would qualify as Hilarious in Hindsight since much of what Sullivan said in the promo sounds like the complaints of online fans about WWE's current "PG Era" today.
Dirty Coward: Often in Squash Matches during the Dungeon of Doom's run, he'd throw his victim to the floor and occupy the Easily-Distracted Referee so that whichever DOD members (e.g., the Giant, Jacqueline) he brought with him could beat up the poor guy on the floor before throwing him back into the ring. Sometimes he'd get away with this multiple times in the same match.
Enforced Method Acting: Told his wife Nancy and Chris Benoit to sell the storyline of her having an affair with him by spending time in public together and sharing motel rooms. Nancy ended up falling for Chris for real.
In Mick Foley's autobiography Have A Nice Day, when he is talking about how he didn't want to have to go heel against Kevin on his way out of WCW, he mentions a conversation he had with Rip Rogers, who called Sullivan "the least sympathetic character in the business."
Monochromatic Eyes: His eyes were rolling back into his head well before the Undertaker started doing it.
No Sell: Often in squashes, otherwise it would vary depending on who his opponent was at the time. For example, he no-sold some of Benoit's punches early on in their Falls Count Anywhere match at WCW The Great American Bash 96, though he did sell Benoit slamming the men's room stall door on his head, for obvious reasons.
Noodle Incident: Jim Cornette attempted to interview Sullivan's Slaughterhouse (himself/Buzz/Cactus) on "The Louisville Slugger" on the March 2 (taped February 22), 1990 episode of WCW Power Hour. Amidst Cactus's odd jokes and Buzz's ranting, yelling and insane laughter, Sullivan insisted, "In this country, you're supposed to be innocent until you're proven guilty. Buzz never was proven guilty," with Buzz saying, "I was guilty," and Sullivan tried to get him to stop talking. Cornette asked, "Of what?" and Sullivan said, "Doesn't matter of what." (For what happened next, see Cluster Bleep Bomb above.)
Put on a Bus: Replaced as head booker for WCW by Kevin Nash in late 1998, leading to Nash booking himself to kill Goldberg's streak and to the eventual demise of the company some 2 years later.
The Bus Came Back: After Vince Russo's first run as booker in late 1999-early 2000 failed, was brought back with JJ Dillon to try to salvage his mess. Sent away again when Russo and Eric Bischoff were brought back in April 2000.
Lodi (real name Brad Cain) of Raven's Flock was so named because he looked like Billy Idol.
Shout-Out: Has said that the Varsity Club were like The Three Stooges: Rick Steiner was Curly, Rotundo was Larrynote Rotundo's real first name is Lawrence, he was Moe and "Dr. Death" Steve Williams was Curly Joe.
Received one in ECW in 1995. After Luna Vachon made her surprise ECW debut at the end of ECW Enter Sandman, May 13, 1995, aligning herself with Tommy Dreamer, Raven, Stevie Richards and Beulah McGillicutty cut a promo on a beach where Richards imitated the Purple Haze and talked about how Luna joining Sullivan's Army of Darkness "ruined Stevie Richards' childhood."
In OVW, the vignette where the Disciples of Synn summoned Leviathan (Batista) from the deep was a direct Homage to the Florida vignette where Sullivan Summoned the Purple Haze.
Singapore: He was billed from there for a time. During his SMW run, he introduced a Gimmick Match called the "Singapore Spike Match."
Squash Match: Some fairly nasty ones at that, especially in 1995-1997 WCW.
Tag Team: The Three Faces of Fear, with the Butcher (Brutus Beefcake) and Avalanche (John Tenta).
Take That: In Florida, reintroduced "Maniac" Mike Davis as "Dusty Rhodes," complete with Davis dressing and wrestling the same way and copying Dusty's voice, and even calling Dusty by his real name, Virgil Runnels.
Third Eye: During his Florida run, talked about "the Lady with the Third Eye," revisiting it at WCW The Great American Bash 91 in a promo before the match between The One Man Gang (w/Sullivan) and El Gigante.
Vitriolic Best Buds: Has probably teamed with Abdullah the Butcher as many times as they have been opponents.
Worked Shoot: One of the first, with Brian Pillman. In an "I Respect You" match (where the point was to force the opponent to say 'I respect you'), Pillman began wrestling sluggishly, then stopped all together, said "I respect you, Bookerman" (referencing Sullivan's role as WCW booker) and walked out of the match.