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Wrestling / Allen Coage

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Listen up, all you beer-belly sharecroppers, and you spineless cockroaches!

Allen James Coage (October 22, 1943 – March 6, 2007) was an American Judoka and Professional Wrestler from Harlem, New York City, NY best known for his work in the 1970s and 1980s as Bad News Allen and Bad News Brown. He debuted in 1977 in New Japan Pro-Wrestling and made it his home for years, with the exception of an undercard run in WWE in 1980 and some appearances in the National Wrestling Alliance territory in Los Angeles. He also competed in Stampede, in Hawaii and in Florida before he returned to WWE in 1988. He left in 1990 to go back to Japan with some side trips to independent promotions in Canada, the GWF in Dallas, the UWA in Mexico, and, it would seem, anywhere except the continental U.S.

He retired in 1998. Among his in-ring achievements, he was a 4x Stampede North American Heavyweight Champion, a 3x NWA Americas (Los Angeles) Tag Team Champion (1x w/Leroy Brown and 2x w/Victor Rivera) and a 1x NWA Southern (Florida) Heavyweight Champion. He died of a heart attack on March 6, 2007.


These tropes are Bad News:

  • A Friend in Need:
    • After seeing how the older Hart brothers (not Owen or Bret) were mistreating Chris Benoit in Stampede Wrestling, Bad News called Inoki to make a place for Benoit in New Japan Dojo. The rest is history.
    • While in the New Japan Dojo, Akira Maeda was often bullied by other students due to his Korean ancestry, until one day, after seeing him bullied by other students, Bad News told him to fight back without doubt the next time he was harassed. He indeed took it for the rest of his career.
    • The Dynamite Kid story below.
  • Actually Pretty Funny: Why he hated wrestling Hacksaw Jim Duggan. Duggan's goofy personality made it hard for Allen to stay in character and not laugh.
  • Angry Black Man: Somewhat implied in his interviews, though never expressed outright.
  • Arch-Enemy: The Mongolian Stomper, Bret Hart, Randy Savage, Jake Roberts, Lex Luger. That said, he is the second example in the folder for Pro Wrestling on the page for Hates Everyone Equally.
  • Advertisement:
  • Badass Beard/Beard of Evil
  • Badass Teacher: One of his trainees is Jinder Mahal. He also had a hand in training American Judo and jujitsu legend John Saylor, founder of the Shingitai Jujitsu Association.
  • Bald of Evil
  • Bash Brothers: Abdullah the Butcher, Gerry Morrow, SD Jones
  • Brooklyn Rage
  • Bullying a Dragon:
    • A popular story tells that Bad News stood up to André the Giant when Andre apparently cracked a racist joke with Brown in earshot. Andre not only backed down, he never told another joke like that again (at least not with Bad News around). Ironically, Allen later commented that he was not sure if he could really take on Andre in a brawl, but he was nonetheless willing to try because his honor (and by extension all the black people's) was on the line.
    • Another story tells that Bad News's friend, the equally badass Dynamite Kid, got jumped by the Rougeau (Jacques and Raymond) Brothers backstage at a WWF event in the 80's. As soon as Bad News saw what was happening, he went after the Rougeau Brothers, and even at a 2 on 1 advantage and sporting brass knuckles, they were terrified to mix it up with Bad News and ran away. It should be noted that this story is told differently by everyone who had not come from Stampede, as according to others, Raymond wasn't there at all, and Dynamite Kid had been using Raymond's absence to relentlessly bully Jacques (Raymond being a noted tough guy who'd been Jacques' protector in the locker room). Dynamite had even broken Jacques' jaw, and Jacques finally had enough and beat Dynamite with a roll of quarters (not brass knucks).
    • Then another story tells how the three Guerrero brothers, Héctor, Chavo Sr. and Mando, confronted Coage in a locker room in New Japan Pro Wrestling to complain about how he worked too stiff with them. Allen apologized, but they would have none of it and decided to attack him, only for Coage to wipe the floor clean with the three men. Supposedly, Chavo Guerrero Jr. became a personal fan of Coage after hearing this story from his relatives, and warned all the other wrestlers in the WWF to never mess with Coage if they wanted to live.
  • Catch Phrase: "Lemme tell you beer-bellied share-croppers one thing..."
  • Establishing Character Moment: While he was in the WWF for a couple of years at the time, his gimmick was perfectly summed up in the commentary of Wrestlemania V during his entrance:
    Jesse Ventura: Look at that, he don't want no friends, he don't NEED no friends.
    Gorilla Monsoon: He doesn't have any friends....
    Ventura: Yeah, and he's happy that way, look at how happy he looks. (Bad News scowling and swatting away the fans)
  • Finishing Move: Ghetto Blaster (jumping enzuigiri).
  • I Know Karate: Or Judo; he tied for the Bronze at the 1976 Olympics. He also trained aikido.
  • I Work Alone: His whole gimmick in WWE was a misanthropic loner who hated everybody. This was less so everywhere else, as noted above, he was a 3x tag team champion in Los Angeles and he teamed regularly in Japan.
  • It Is Pronounced "Tro-PAY": For some reason, he would pronounce the "wrestle" in WrestleMania as "res-la."
  • Jive Turkey
  • Last of His Kind: He was the last NWA Bahamas Heavyweight Champion, since he won it in December 1986 and it was retired in 1987.
  • Legacy Character: He has a lot of similar traits to "Stone Cold" Steve Austin (black trunks, bald, goatee, a big mouth that could be backed up, not getting along with anybody, heel or face).
  • One Mario Limit: He used the Red Baron "The Ultimate Warrior" prior to coming to WWE as Bad News Brown. However, it goes without saying that nowadays the name "The Ultimate Warrior" conjures up one image, and it's not a badass black guy from Harlem, NY, or even a 1975 Yul Brynner movie. It's the wrestler whose birth name was Jim Hellwig.
  • Power Stable:
  • Red Baron: "Bad News" (of course), "The Ultimate Warrior" (as said above), while in Japan, "Kuroi Moushi" ("The Black Angry Bull") and while in Mexico he was known as "Buffalo" Allen.
  • Running Gag: His loner personality made him a liability to Survivor Series partners. He walked out on his team twice, in 1988 and 1989.
  • Scary Black Man: And how!
  • Screw This, I'm Outta Here!: Abandoned his teammates in both of his Survivor Series matches (1988 and 1989), getting himself counted out.
  • Sex for Services: What Brown accused WWF President Jack Tunney and Miss Elizabeth of doing to keep him from wrestling Randy Savage for the WWF World Heavyweight Championship. Savage made Brown regret his words.
  • Shout-Out: Used the enzuigiri as a finisher in honor of his wrestling mentor Antonio Inoki.
  • Stout Strength: Had a noticeably big belly.
  • Underwear of Power
  • Would Hit a Girl/Break the Cutie: He never struck Miss Elizabeth per se... but more than once he shoved her right into Randy Savage, during his feud with the "Macho Man" over the WWF World Championshipnote . Plus, he implied that she was providing favors for WWF President Jack Tunney in order to keep him from getting shots at Savage's WWE World Heavyweight Title, which stung just as hard. Those tactics earned a special place on Savage's hate list and a series of street fights in which Brown was badly beaten.
  • You Dirty Rat!: Carried one around in 1990 to counter Jake Roberts' snake Damien.

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