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General
- Ambiguously Brown: Plenty of characters.
- World of Technicolor Hair
The Original Four
Royal Bee
Voiced by: Paris Dunbar
- The Heart: She brings the group back together in the first episodes.
- The Leader: She's a natural-born leader.
- True Companions: with Neonlicous, Lady Diva, and Swag.
- City Mouse
- Jack of All Trades: Music. Fashion, Dance, Business, Acting...
- Hair of Gold, Heart of Gold: Her hair has gold streaks in it.
- Curtains Match the Window: Brown.
- Nobody Touches the Hair: "Watch the hair!"
- Record Producer: She runs a music label with Honeylicous.
- Brainy Brunette: She comes up with a lot of creative solutions.
- Catchphrase: Hey Queens!
Lady Diva
Voiced by: Sonya Krueger
- Pink Means Feminine
- Sassy Black Woman: She somewhat fits this trope, especially in earlier episodes.
- True Companions: with Neonlicous, Royal Bee, and Swag.
- The Diva: It's in the name.
- Vanity Is Feminine: She spends a lot of time getting her look ready.
- Idol Singer: She's a famous popstar.
Neonlicous
Voiced by: Sabrina Fest
- Cute Clumsy Girl: Most of the show's physical gags involve her.
- True Companions: with Lady Diva, Royal Bee, and Swag.
- Fun Personified: She's a free spirit who prefers not to take herself too seriously and often cracks jokes with her friends.
- Kindhearted Cat Lover
- Introverted Cat Person: Averted, she carries Neon Kitty everywhere but is quite outgoing.
- Informed Flaw: She has stage fright.
- The Heart
- Ambiguously Brown: Unlike her the rest of the girls in her group who are explicitly black, her race is unknown.
- Vibrant Orange: She has orange hair.
Swag
Voiced by: Frankie Kevich
- Gratuitous Rap: Mainly in earlier episodes, where it seemed to be her only trait.
- Braids of Action: She wears her hair and braids, and likes to take action.
- Informed Flaw: She takes critique hard.
- Starving Artist: Averted: She's very successful in her music and art.
- Generic Graffiti: All of her work.
- Red Is Heroic
Friends
Candylicous
- Sixth Ranger: In a way, she is a consistent character along with the main 4.
- Supreme Chef: She makes all the dishes at the B.B. Diner which are apparently delicious.
- Opposites Attract: At first due to Alt Grrrl's taunting, they don't get along, but they end up finding common ground in cooking.
- Sweet Tooth: She likes eating sweets as much as baking them.
- Pink Means Feminine
- Character Focus: In "Candylicous vs Alt Grrrl" and "Queen's Gala To Go".
- Feminine Women Can Cook: She cooks and bakes.
- Shout-Out: Her earrings are from another MGA brand, Num Noms.
Cool Lev
- The One Guy: Until Prince Bee was introduced.
- Cool Board: He designs and rides on a skateboard.
- Generic Graffiti: Generally Keith Haring inspired.
- Implausible Boarding Skills
- Ship Tease: Roller Chick may have a crush on him.
- Ambiguously Brown
Roller Chick
- Rollerblade Good: Her whole gimmick.
- Ship Tease: Roller Chick may have a crush on Cool Lev.
- Girlish Pigtails: She is a bit of a tomboy but she's a...
- Fast as Lightning: She can skate impossibly fast.
- Born in the Wrong Century: Her aesthetic is disco.
Miss Glam
- Hollywood Tone-Deaf: Lady Diva has to give her singing lessons.
- True Blue Femininity
- Call-Back: Her outfit is a callback to the 'Bratz Princess' line.
- Thrill Seeker: She loves elaborate parties.
- Iconic Item: Her hairbow.
- Girlish Pigtails
- Genki Girl: She's a high-energy party lover.
Prince Bee
- Jack of All Trades: Implied.
- The One Guy: The second guy.
- Successful Sibling Syndrome: Despite being successful, Queen Bee seems to have this with him.
- Happy Dance: During his first appearance after he buys the Mall of Surprises.
Trensetter
- Ambiguously Brown
- Girlish Pigtails
- True Blue Femininity: Has a half blue, half pink tracksuit.
- No Celebrities Were Harmed: Parody of Paris Hilton
- Gyaru Girl: Resembles one.
- Those Two Girls: With Skatepark Q.T.
- Nonconformist Dyed Hair: Blonde and brown streaks.
Skatepark Q.T.
- Fun with Acronyms: Q.T. = cutie.
- Lovable Jock
- Girlish Pigtails: Averted.
- Orange/Blue Contrast: Has orange hair and a blue shirt.
- Darker and Edgier: Has a skater vibe.
- Cool Board: She rides on a skateboard.
- Youthful Freckles
- Those Two Girls: With Trendsetter.
Gracie Skates & Goldie Twist
- Those Two Girls: They're in the same folder for a reason!
- Rollerblade Good: Gracie.
- Nature Lover: Their starring episode revolves around them preparing for Earth Day.
- Flower Motifs: Goldie's outfit.
- Purely Aesthetic Glasses: Gracie's glasses have no lenses.
- Innocent Blue Eyes: Both girls.
- Younger and Hipper: Both of them are tweens as opposed to the main cast of millennials.
Alt Grrrl
- Darker and Edgier: More in personality, but also in fashion.
- Delinquent Hair
- Nonconformist Dyed Hair: Black and yellow hair.
- Hot-Blooded
- Opposites Attract: Inverted with her and Candylicous.
- Surprisingly Realistic Outcome: Alt Grrrl never starts being kinder to Candylicous, Candylicous just learns to be kinder to Alt Grrrl.
Spirit Queen
- Pom-Pom Girl: Her sleeves act as pom poms.
- Cute Witch: Not actually a witch, but her style is rather witchy.
- Actually Not a Vampire: Despite her sister's heavy vampire influence.
- Pepper Sneeze: A prank she and her sister pull.
- Perky Goth
- Darker and Edgier: Not to an extreme, but she does mainly wear black.
- Genki Girl: Despite her ghoulish look, she is quite high energy.
Lonestar
- Country Music: Her preferred style of music.
- The Makeover: She received one in the movie.
- Graceful Ladies Like Purple: Her signature color.
- Significant Green-Eyed Redhead
- Those Two Girls: With Honeylicous.
- Cow Boy: Cowgirl.
Honeylicous
- Record Producer: She runs a music label with Queen Bee.
- The Mentor: She gives Candylicous advice on how to deal with Alt Grrrl.
- Nice Girl
- Green and Mean: Averted, she's really sweet.
- Those Two Girls: With Lonestar.
- Rose-Haired Sweetie: She has some pink braids in her hair.
N.Y.E. Queen
- One-Shot Character: She appeared at the end of one episode and then never again, presumably because her doll was a yearly holiday doll.
- Happy Holidays Dress: For the New Year.
World Travel
Fly Gurl
- No Celebrities Were Harmed: Parody of Britney Spears (specifically in the Toxic music video).
- Cool Plane: The 'LOL Surprise Remix 4 in 1 Plane'. Ya know, from the toy line.
- Who Is Driving?: Technically she has autopilot, but she spends a lot of time talking with passengers instead of flying her plane.
Sunset
- Valley Girl: She's described as a "beach queen" and has the accent and vocabulary too.
- One-Shot Character: Averted, though it was assumed she'd stop appearing after her debut episode because she was traveling with City Babe (and her line didn't need any more promotion), she appeared again vlogging from The Queen's Gala several episodes later.
City Babe
- City Mouse: Her name is CITY Babe so...
- Camera Fiend: She's known for her photography.
- Photographic Memory: Says she has one before accurately describing noticing Sunset in a gift shop 8 months prior.