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Characters: Dead Rising
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     Hero 

Frank West

Voiced by: T.J. Rotolo (Dead Rising series; Ultimate Marvel vs. Capcom 3)

"Remember that name... 'cause the whole world's gonna know it in three days."
The protagonist. Upon hearing that something big was going down in the town of Willamette, Frank charters a helicopter in order to investigate and leave with the "scoop of a lifetime". He tells the pilot to drop him off on the roof of the Willamette Parkview Mall, and return for him in 3 days. Frank proves himself to be incredibly competent fighter and photographer, and his determination in getting his story allows many dark truths to come to light.

After the events of the Willamette Incident, he proceeds to become a celebrity but squanders it all and alienates the public. He attempts to 'get back in the game' by investigating the company Phenotrans in Dead Rising 2: Case West. He also is the star of the Alternate Universe story Dead Rising 2: Off the Record.


  • Afraid of Needles: He's not exactly thrilled at having to receive his first shot of Zombrex.
  • Antihero: Compared to Chuck Greene's Nice Guy.
  • Ascended Meme: His notebook entry in Case West is "He's covered wars, ya know".
  • Badass Normal: As far as it's shown, he has no true combat experience. Regardless, he is capable of surviving multiple king-sized zombie outbreaks, going toe-to-toe with the utterly insane, and besting a Marine in hand-to-hand combat. Best shown in Off the Record, when he can go up against gas zombies and even a Giant Mecha and come out on top.
    • Justified when dealing with zombies as, by Case West and Off The Record, he is the man most experienced with dealing with them in the world.
  • Batter Up: An AI controlled Frank will fight with an infinite supply of baseball bats unless the player gives him another weapon.
  • Bishōnen: Averted, Keiji Inafune designed him to be average-looking intentionally.
  • Big Damn Hero: He saves Chuck from Zombie TK at the start of Case West.
  • Bond One-Liner: He does this much more often than Chuck did in Off The Record.
  • Bootstrapped Theme: His music in Marvel vs. Capcom 3 is a remix of Adam the Clown's music.
  • Cool Shades
  • Continuity Nod: He appears to be wearing Carlito's locket.
  • Crazy Survivalist: In Infinity Mode, where you must kill other survivors for their food.
  • Despair Event Horizon: In the A-Ending, he suffers a Heroic BSOD after a zombie devours his pilot, and the helicopter crashes into the mall's park, sinking to his knees as the zombies come to eat him. Thankfully, Overtime has Isabella save Frank from his fate, and snaps him out of the worst of his shock, but he is still visibly depressed with the fact that he's now a Zombie Infectee, even after Isabella gives him his first shot of Zombrex. It's only after they both discover Carlito's back-up plan that he snaps out of it completely, and plows through more zombies, soldiers, and Brock Mason himself to expose the true story of the Willamette Incident.
  • Dead Artists Are Better: A "fan" at TiR says that if he dies during it, his autograph will probably be worth something.
  • Deadpan Snarker: He won't hesitate to say anything sarcastic or rude.
  • Determinator: Nothing, not even 53,594 zombies, insane clowns, Hispanic terrorists, and U.S. Special Forces soldiers will stop Frank from getting his story. Except, of course, the actions of the player.
    • This is best shown in Overtime, when he manages to plow through even more zombies, soldiers, and Brock Mason himself, all to expose the truth of the Willamette Incident, despite having been infected and put through a lot of punishment.
    • Goes to the 11 in Off the Record when he fights a giant mechanical spider.
  • Famed in Story: Played with. Frank is a washed-up celebrity, but people still recognize him on a fairly frequent basis and a few offer him their phone number or other perks. Justified in Fortune City, where a bunch of zombie-fans were gathered to see Terror Is Reality.
  • 15 Minutes of Fame: Off the Record opens with Frank being world famous for having broken the story about the Willamette outbreak. That fame, and the money it brought in, quickly dries up, hence his traveling to Fortune City to get "back in the game".
  • First Person Snapshooter: He's a freelance photographer, and the photography system returns with him. He uses his professional camera, while Chuck uses a cheap disposable one.
  • Genre Savvy: "Oh, this never goes well."
  • Glory Hound: Always.
  • Glory Seeker: Ditto.
  • Hollywood Pudgy: Played with as Frank West is noticeably more rotund in his wrestling attire than later. Other shots, however, show him as positively ripped.
  • Improbable Aiming Skills: Even more so when he claims he hasn't shot at another living person before. Then again, he HAS covered wars, and likely trained in marksmanship should the worst ever happen.
  • In-Series Nickname: TK calls him "Frankie".
  • Insult Backfire:
    Brad: You're one hell of a journalist aren't you, Frank? A hotheaded, underhanded, hotshot paparazzi with nothing better to do than to invade people's privacy.
    Frank: I try... you got a point?
  • Intrepid Reporter: A zombie-killing one, to be precise.
  • Jerkass: Usually justified, but his comments to Psycho Chuck are cold given that the man just lost his daughter.
  • Laughing Mad: Chuckles quite a bit.
  • Phlebotinum Dependence: He depends on Zombrex just as much as Katey does.
  • Oh Crap: In Case West when he realizes he left his Zombrex back in the factory. Luckily, Chuck had picked it up.
    • He also utters this in the introduction to Chuck's boss fight in Off the Record, when he grabs the Katey doll's leg. Chuck looks back and isn't amused.
  • Old Shame: Frank West's appearance on Terror Is Reality is implied to be one within seconds of it.
  • Blue Oni: To Chuck's red.
  • Screw This, I'm Out of Here!: Apparently as of Dead Rising 3, he has cut all ties to Chuck and Isabella. Isabella wasn't very happy that he didn't try to save her after Case West.
  • Shut Up, Hannibal!: Frank makes it very clear to Carlito at the end that what happened in Santa Cabeza was no excuse for starting the zombie outbreak.
  • Stout Strength: He's put on a few pounds since Willamette, but he's still more than able to keep up with Chuck in the zombie-killing department.
  • Took a Level in Badass: 50 of them, to be precise.
  • Vitriolic Best Buds: With Chuck, type 2. This leads to a metric crapton of funny lines.
    Chuck: Come on, Frankie!
    Frank: Who lit a fire under your ass?!
  • Wrestler in All of Us: His skills from Dead Rising 1 return in Case West and Off The Record. The TIR event in the beginning of Off the Record has him wrestle zombies.
  • Zombie Infectee: Happens to him over the course of the game, though he eventually manages to keep it at bay.
    • He uses Zombrex to treat his symptoms now rather than Isabella Keyes' treatment.

     Main Characters 

Brad Garrison

Voiced by: T.J. Storm

"I just want you to appreciate the situation."
DHS agent, assigned to the investigation of the Willamette incident alongside fellow agent Jessica McCarney. At first, he is distrustful of Frank and expresses his displeasure of his trade. But after fighting alongside him against Carlito, fetching him medicine from the Supermarket, and ensuring a helicopter ride out of the mall, Brad comes to trust Frank as a formidable ally.

Level-headed, Brad assumes responsibility over re-stocking the security room with supplies, and looking after his younger colleague.
  • A Father to His Men: Very protective of his colleague, Jessie, assuming full responsibility when she gets attacked by Dr. Barnaby.
  • Angry Black Man: Averted. For the most part, he is cool and collected. He is rather intimidating at times, though.
  • Badass Normal: Brad is actually a competent fighter, and during his fight against Carlito he actually wins.
  • Bald Black Leader Guy: He is quick to take charge of the situation and instruct the others.
  • Black Dude Dies First: Averted: He survives for most of the story, before being trapped in the maintenance tunnels with thousands of zombies.
  • Famous Last Words: "Don't tell Jessie about this."
  • Only a Flesh Wound: He's bedridden for the most part of 5 hours, but recovers quickly after you get him some medicine.

Jessica McCarney

Voiced by: Laura Napoli

A DHS agent who accompanies Brad to the mall. She initially goes to assist Brad, but due to a sprained ankle, she is forced to leave saving him up to Frank. Like Brad, she is at first distrustful of Frank due to being part of the press and tells him the minimum amount of information, such as her name and Brad's; however, she grows to trust him. While she does spend most of the game holed up in the saferoom, she still manages to provide help from time to time and does have a lot of significance to the plot. Unfortunately, near the end of the game, she turns into a zombie after succumbing to her previous attack from Dr. Barnaby.


  • Cute Monster Girl: Even as a cannibalistic zombie with blood running down her shirt, you have to admit that she is still pretty hot...
  • Mega Nekko: As if she wasn't cute enough already, she also wears glasses.
  • Ms. Fanservice: Huge boobs? Check. Nice ass? Check. Cute glasses? Check. Taking a photo of her in just the right angle gives the best erotica bonus in the game? Double check.
  • Twisted Ankle: Her ankle. Nice job breaking it Frank.
  • Zombie Infectee: She ends up turning a short time after her little scuffle with Dr. Barnaby.

Otis Washington

Don't cut me off like that, it's rude!

An aged mall employee who serves as Mission Control for most of the game before evacuating the survivors you saved before the military arrives. He is silent... at least during cutscenes. During the actual game, he can't seem to shut the fuck up, even while Frank is getting his arm chewed off by a zombie.
  • Big Damn Heroes: He saves the Willamette survivors.
  • Bus Crash: In Dead Rising 3, when Nick and Gary enter a morgue to find what they're looking for, they see a service was held there for Otis.
  • Cool Old Guy: For all the trouble he causes you, he actually ends up helping you a lot more than he hinders you. Without him, Frank wouldn't know about half the stuff going on in the mall and would have lost all the people he saved to the military.
  • Mission Control: One of the more annoying ones.
  • The Ditz/ Stop Helping Me!: Okay Otis, I get that I should check out the Monster Clown on the other side of the mall, but if you call me one more time while I'm trying to get 3 idiot survivors through a sea of zombies and 3 deranged convicts I'm going to reach into the t.v. and strangle you with the cord on my wired controller.

Carlito Keyes

"This, my friend... is hell!"
A mysterious man, first met on the heliport of the mall. After numerous run-ins with Frank and Brad, it is revealed that he orchestrated the Willamette outbreak as revenge for the US government's cover-up of a research facility in his home town of Santa Cabeza. A dangerous man with many back-up plans, he eventually dies at the hands of a psychopath butcher.

With access to heavy firepower and a radio jammer, Carlito is the most frequent boss you face in-game.
  • Arc Words: "Pachamama" — "Mother Earth". His parents said it a lot whilst living in Santa Cabeza.
  • The Bad Guy Wins: He ends up infecting dozens of children to cause future outbreaks — in spite of the fact that he dies and the outbreak is put down by Brock and the Special Forces, more will inevitably follow.
    • Subverted Dead Rising 3 reveals, among other things, that he actually did this before the present-day events of the game.
  • Big Bad: He's the main villain for most of the game.
  • Bigger Bad: He's responsible posthumously for almost all of the outbreaks after Willamette.
  • Cain and Abel: With Isabela when she joined forces with Frank.
  • Cold Sniper: For his second boss battle.
  • Roaring Rampage of Revenge: He feels entirely justified in starting the zombie outbreak after what the US did to his hometown of Santa Cabeza.
    Carlito: My purpose in life... has been to get revenge for what you people did to Santa Cabeza... To my hometown. Why... Why was your meat so much more important to you than human life? Why... Why did my people have to die to feed your fat bellies?!
  • Villainous Breakdown: As his plans keep getting ruined beyond all belief, he gets crazier and crazier.

Isabela Keyes

"Fine. I'll explain why all of this is your fault."
A mysterious woman first encountered in the Entrance Plaza before the zombies break in. It turns out that she's Carlito's little sister, and co-conspirator in the Willamette Outbreak. After a few encounters with Frank, she agrees to help him get his story by asking Carlito to be interviewed by him. He responds by shooting Isabela in a fit of rage, forcing her to seek refuge with the Security Room survivors. Turns out that she worked as a pharmacist at the Santa Cabeza research facility, giving her thorough knowledge of the zombies.

Brock Mason

"I'd say this mission isn't quite over yet."
Sadistic US special forces officer responsible for "mopping up" the Willamette outbreak. Turns out he was also head of the equally brutal Santa Cabeza clean-up operation, and its subsequent cover-up.
  • Big Bad: He's either this or the Bigger Bad for most of the first game, as he's responsible for the massacre of Santa Cabeza and its cover-up, which motivates most of Carlito's actions, which in turn cause a wide outbreak of viruses in the future, including the one in Dead Rising 2. He's definitely the main villain for the overtime mission.
    • Bigger Bad: For the second game, as a result of his actions before the first — he is indirectly responsible for every outbreak after Santa Cabeza.
  • Dangerously Genre Savvy: Unlike the sequel, when the special forces show up, they don't rush in to be zombie chow. They take positions out of reach on the roof, and shoot as many zombies as possible before methodically moving through the mall. They also utilize air support, having some Blackhawks sweep outside and gun down zombies with their machine guns, while the soldiers work inside. Brock himself rides around in a tank. After they end up getting what they want, they don't hang around to increase casualties, and withdraw from the nonessential areas (though not from the entire place, as that would end the plot).
    • This is in stark contrast to the soldiers in Dead Rising 2, who just rushed in with their entire force, consisting of two ten man rescue teams, riding up in Humvees with no air or armor support. If whoever was in charge of this operation pulled out all the same stops that Brock did, the mission would've been a success, gas zombies or no.
  • Evil Laugh: And you can photograph it for drama Prestiege Points.
  • Fisticuffs Boss
  • Lack of Empathy: Brock Mason doesn't seem to care much about the lives of his soldiers.
  • Neck Snap: Can use one of these on a weakened Frank as a finishing move.
    "This is as far as you go!"
  • Shut Up, Kirk!
    Frank: That's all it was to you, huh? A mission! What about those innocent people who had to pay for sins committed by OUR GOVERNMENT and its inhuman research!?
    Brock: Our mistakes have not begun with this operation!
  • Tank Goodness: The first part of his fight involves him chasing you in a high tech tank. After disabling it, Frank then finishes him off in a fistfight atop said tank.
  • True Final Boss

     Psychopaths 

Jo Slade

A fat female cop who has captured several women that she tortures and degrades.

  • Acrofatic: For a woman that fat, she should not be able to move so quickly.
    • Fragile Speedster: Compared to other bosses, she can't take quite so much damage. If she gets stunned, she's open to a huge barrage of attacks.
  • Dark Action Girl
  • Degraded Boss: She's a really powerful zombie in Chop Till You Drop, there's actually two Jos in this game, one that's got two tazers, and the other is brown and has a tazer and a hand gun.
  • Depraved Bisexual: She's seen molesting her victims with a nightstick and threatens an Ass Shove to Frank if he dares to interfere.
  • Dirty Cop: If the other tropes didn't give it away.
  • Fat Bitch: She's almost as big as Larry.
  • Rape as Drama: Whatever she was doing with that nightstick, it couldn't have been pleasant...
  • This Cannot Be!: How she takes her death at the hands of Frank.

Steven Chapman

The insane manager of Seon's Food 'n Stuff, the mall's grocery store. He is willing to use any means to protect his store from intruders... even lethal force.

Larry Chiang

An obese butcher who thinks the zombies are "spoiled meat" and people are "fresh meat". He ends up inflicting fatal wounds on Carlito by attaching him to a meat hook.

  • Acrofatic: Just how the hell does a guy who looks like he could bitch slap a sumo wrestler into a coma move so freaking fast?!
  • Affably Evil: He's crazy and a cannibal, but he's quite polite to Frank, treats him like a regular customer, and won't attack him unless provoked.
  • Ax-Crazy: Clearly insane and cannibalistic, he also waves around a massive cleaver with nonchalance.
  • Battle Theme Music: "On a Mission" by Hostile Groove.
  • Bilingual Bonus: The tattoo on his neck is the Chinese character for "meat".
  • Fat Bastard
  • Giant Space Flea from Nowhere: Seriously, you and Carlito have another boss battle... then he suddenly pops up and starts causing more trouble.
  • Giggling Villain: And rather unpleasant too.
  • I'm a Humanitarian: He serves up human flesh as well as eating it himself.
  • Trust Me, I'm an X: "Trust me, I'm a butcher!"

Cletus Samson

A gun shop owner with severe paranoia and trust issues. Instead of aiding the survivors by giving them guns, he shoots at anyone (zombie or human) who gets too close to his store.

Kent Swanson

Another photographer and rival to Frank. After being bested by Frank in two impromptu photography contests, he decides to try to capture the exact moment when a human becomes a zombie on film by infecting a captured survivor.

  • Annoying Laugh: As if he wasn't annoying enough already...
  • Karmic Death: Funny enough, you can actually kill him before he tries to cross the Moral Event Horizon, and you're not penalized for it.
  • Degraded Boss: He's just a zombie type in Chop Till You Drop.
  • The Rival: To Frank for most of the game. When Frank starts one-upping him, he takes things too far...

The Convicts (Sam Franklin, Reginald Jenkins, and Miguel Sanchez)

A trio of escaped criminals who have somehow gotten ahold of a vehicle with a mounted machine gun. Rather than trying to survive or escape the mall, all they seem to care about is having fun while they can. Unfortunately, their definition of fun seems to be to assault/kill anyone they come across.

Adam MacIntyre

A clown who was hired to entertain the people visiting the mall and went insane with grief when the zombies killed his audience. Wields two chainsaws and uses various tricks in combat.

  • Ax-Crazy: With emphasis on "Crazy"
  • Badass: He's surprisingly competent with the chainsaws.
  • Chainsaw Good: You even get to take both of them if you beat him. What's more is that a pair of books upgrade its durability and the damage it deals, meaning they can be used to kill thousands of enemies each. When they're used up, they'll respawn near where his boss battle took place, so they're easily replaceable. Rinse and repeat.
  • Die Laughing: While being sliced by his own chainsaws.
  • Dual Wielding: Chainsaws.
  • Giggling Villain: Well, he is a clown...
  • Hoist by His Own Petard: He can inflate and toss at you some balloons filled with gas, but if they explode next to him he'll be damaged instead. He also ends up falling on his own chainsaws.
  • Knife Nut: If Frank gets too far away from him, he'll start tossing throwing knives at him.
  • Large Ham: Well, he is a clown... and insane...
  • Laughing Mad: Once a normal clown dedicated to entertaining local visitors of the mall, he becomes psychologically traumatized after witnessing the slaughter and zombification of his beloved audience during the outbreak.
  • Made of Iron: The only enemy in the game that can block Real Mega Buster shots.
  • Monster Clown: As if the hordes of zombies weren't bad enough...
  • Shout-Out: Can be seen wearing a servbot button during cutscenes.
  • Tragic Villain: He used to be a normal guy before the outbreak, and was obviously traumatized by witnessing his audience, including small children, get eaten alive by walking corpses.
  • Woobie, Destroyer of Worlds: He went nuts after the outbreak because his entire audience, including children, was slaughtered. His response to this is to kidnap and try murdering individuals, attack any zombies nearby with extreme prejudice, and laugh his arse off the whole time.

Cliff Hudson

A Vietnam veteran who is undergoing flashbacks after seeing his granddaughter get killed by the zombies. He is one of the few psychopaths who shows any regret for what he has done.

The Hall family (Roger, Jack, and Thomas)

A father and his two sons, hunting enthusiasts and survivalists that have taken refuge in the Entrance Plaza and shoot at anyone who passes by.

  • Anti-Villain: Thomas, the youngest one. He's also the one fans wished they could save.
  • Cold Sniper: Although that doesn't stop them from congratulating each other on a well-aimed shot or doing a high five as Frank rushes them with a chainsaw...
  • Crazy Survivalist: Roger and Jack definitely. Thomas ... not so much.
  • Death Glare: Roger. Jesus dude...
  • Dirty Coward: They spend the whole fight running away if you get in close, and aren't above shooting Frank in the back.
  • Four Eyes, Zero Soul: Roger.
  • Older Than They Look: Roger and his sons are all adults. Really.
  • Roaring Rampage of Revenge: If you kill the other two, no matter what, the last will try to kill you.
  • Shout-Out: Jack and Roger share names with the antagonists of The Lord of the Flies: like how Jack and Roger persuaded boys to join their tribe and kill Ralph, Jack and Roger Hall threaten and persuade Thomas to shoot Frank.

Sean Keanan

The leader of the "True Eye" cult who believes that spilling the blood of the nonbelievers will stop the zombies. He disappears after his introduction cutscene, but can later be found in the movie theater.

Paul Carson

A young pyromaniac who uses molotov cocktails when fighting. If rescued after he sets himself on fire, he becomes a valuable ally.

  • Groin Attack: Self-inflicted, no less.
  • Guide Dang It: When he sets himself on fire, most people accidentally throw the fire extinguisher into his groin by using the aim button. You're supposed to just use it like any normal item by pressing the "B" button and holding it down until the fire goes out. It really doesn't help that the fire doesn't appear to be going out while the player is using the extinguisher, which means they'll have no idea it's even working until the flames suddenly go out.
  • Heel-Face Turn
  • Kill It with Fire: He even manages to catch himself on fire.
  • Mad Bomber: In addition to his molotovs, he'll also throw bombs at Frank and send explosive toy cars after him.
  • Meaningful Name: Just drop the C off his last name.
  • Molotov Cocktail: His main weapon. If saved, he'll even share them with Frank.
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