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Voiced by: T.J. Rotolo (Dead Rising 1 - 3; Ultimate Marvel vs. Capcom 3, Marvel vs. Capcom: Infinite), Rikiya Koyama (JP) (Ultimate Marvel vs. Capcom 3 and Project X Zone) Ty Olsson (Dead Rising 4), Peter von Gomm (Tatsunoko vs. Capcom), Rob Riggle (Watchtower)
- "It's Frank. Frank West. Remember that name, 'cause the whole world's gonna know it in three days...when I get the scoop."
The protagonist. Upon hearing that something big was going down in the town of Willamette, Frank charters a helicopter in order to investigate and leave with the "scoop of a lifetime". He tells the pilot to drop him off on the roof of the Willamette Parkview Mall, and return for him in 3 days. Frank proves himself to be incredibly competent fighter and photographer, and his determination in getting his story allows many dark truths to come to light.After the events of the Willamette Incident, he proceeds to become a celebrity, but squanders it all and alienates the public. He attempts to 'get back in the game' by investigating the company Phenotrans in Dead Rising 2: Case West. He also is the star of the Alternate Universe story Dead Rising 2: Off the Record. He returns as the protagonist of Dead Rising 4, once again investigating an outbreak in Willamette.
- Afraid of Needles: He's not exactly thrilled at having to receive his first shot of Zombrex.
- And Then Frank Was A Zombie: Becomes infected and turns as part of the Frank Rising DLC for Dead Rising 4.
- Antihero: Type II, compared to Chuck Greene's Nice Guy persona.
- Ascended Meme: His notebook entry in Case West is "He's covered wars, ya know".
- Badass Grandpa: By the time of Dead Rising 4, he's 52 but is even better at killing zombies than ever.
- Badass Normal: As far as it's shown, he has no true combat experience. Regardless, he is capable of surviving multiple king-sized zombie outbreaks, going toe-to-toe with the utterly insane, and besting a Marine in hand-to-hand combat. Best shown in Off the Record, when he can go up against gas zombies and even a Giant Mecha and come out on top.
- Justified when dealing with zombies as, by Case West and Off The Record, he is the man most experienced with dealing with them in the world.
- Obscuris's dossier on Frank in Dead Rising 4 calls him "the most dangerous journalist in the world."
- Batter Up!: An AI-controlled Frank will fight with an infinite supply of baseball bats unless the player gives him another weapon. The various promotional material for 4 has him carrying around a bat wrapped in barbed wire.
- In the Super Ultra Dead Rising 3 DLC a spiked baseball bat is Frank's default weapon.
- Bishōnen: Averted, Keiji Inafune designed him to be average-looking intentionally.
- Big Damn Hero: He saves Chuck from Zombie TK at the start of Case West.
- Bond One-Liner: He does this much more often than Chuck did in Off The Record.
- Bootstrapped Theme: His music in Marvel vs. Capcom 3 is a remix of Adam the Clown's music.
- Broken Ace: Frank begins Dead Rising 4 as a cynical mess who seems barely able to relate to other people. As he tells Brad, he's been covering the zombie beat for fifteen years, and all he's gotten for it is PTSD and numerous dead friends. His unwillingness to personally engage with the story in Willamette is what drives a wedge between him and Vick, jump-starting the game's plot.
- Covert Pervert: Tends to enjoy taking pictures of chicks.
- Continuity Nod: He appears to be wearing Carlito's locket in Case West.
- Crazy Survivalist: In Infinity Mode, where you must kill other survivors for their food.
- Despair Event Horizon: In the A-Ending, he suffers a Heroic B.S.O.D. after a zombie devours his pilot, and the helicopter crashes into the mall's park, sinking to his knees as the zombies come to eat him. Thankfully, Overtime has Isabella save Frank from his fate, and snaps him out of the worst of his shock, but he is still visibly depressed with the fact that he's now a Zombie Infectee, even after Isabella gives him his first shot of Zombrex. It's only after they both discover Carlito's back-up plan that he snaps out of it completely, and plows through more zombies, soldiers, and Brock Mason himself to expose the true story of the Willamette Incident.
- Dead Artists Are Better: A "fan" at TiR says that if he dies during it, his autograph will probably be worth something.
- Deadpan Snarker: He won't hesitate to say anything sarcastic or rude, particularly in Case West and Off the Record.
- Determinator: Nothing, not even 53,594 zombies, insane clowns, Hispanic terrorists, and U.S. Special Forces soldiers will stop Frank from getting his story. Except, of course, the actions of the player.
- This is best shown in Overtime, when he manages to plow through even more zombies, soldiers, and Brock Mason himself, all to expose the truth of the Willamette Incident, despite having been infected and put through a lot of punishment.
- Goes to the 11 in Off the Record when he fights a giant mechanical spider.
- The final boss of Dead Rising 4 is another example. He knows Calder has killed over a hundred of Obscuris's soldiers, but Frank squares off against him anyway.
- As Frank Rising will show, not even zombification will stop him from trying to find the truth and saving people.
- Elite Zombie: Becomes an Evo Zombie in "Frank Rising", gaining able to vomit acid, stun enemies with loud shouts, immunity to pain and has enhanced strength and speed.
- Famed In-Story: Played with. Frank is a washed-up celebrity, but people still recognize him on a fairly frequent basis and a few offer him their phone number or other perks. Justified in Fortune City, where a bunch of zombie-fans were gathered to see Terror Is Reality.
- To go by his reaction to Darcy in Dead Rising 4, Frank still has fans in 2022, but they're all somewhat eccentric.
- 15 Minutes of Fame: Frank wrote a book about the Willamette outbreak that won a Pulitzer Prize and got him a short-lived talk show, but he was all but washed up by the time of the Fortune City incident. He got in touch with Rebecca Chang and went to Fortune City to get "back in the game".
- First Person Snapshooter: He's a freelance photographer, and the photography system returns with him. He uses his professional camera, while Chuck uses a cheap disposable one.
- Glory Seeker: His primary motivation is always to break the story of a lifetime and the fame that comes with it.
- Government Coverup: According to the Zombies: Fact and Fiction exhibit in the museum in Dead Rising 3, Frank's claims of government involvement in the Willamette incident were largely brushed off as resulting from his post-traumatic stress syndrome.
- Healing Factor: After he reanimates from his fatal mauling in ‘’Frank Rising’’, he can regenerate health by eating other zombies and is implied to work in a passive way, as he doesn’t seem to suffer from any of the major decomposition and degeneration as the other zombies.
- Hero with Bad Publicity: By the time of Dead Rising 4, Frank is all but forgotten, and when he is mentioned, it's in a less-than-positive light. His book about the Willamette incident is trshed as the ramblings of a conspiracy theorist, his evidence of the government's involvement is "debunked", he sucker-punched the President by mistake, and all his admirers are eccentric conspiracy theorists, hell, he got disinvited from a Zombie convention in Willamette of all places.
- After getting caught sneaking around an Obscuris base in Dead Rising 4's prologue, Frank is subject to a months-long manhunt, apparently for the murder of military personnel.
- Hollywood Pudgy: Played with, as Frank West is noticeably more rotund in his wrestling attire than later. Other shots, however, show him as positively ripped. He's slimmed down dramatically by Dead Rising 4.
- Improbable Aiming Skills: Even more so when he claims he hasn't shot at another living person before. Then again, he has covered wars, and likely trained in marksmanship should the worst ever happen.
- In-Series Nickname: TK calls him "Frankie".
- Insult Backfire:Brad: You're one hell of a journalist aren't you, Frank? A hotheaded, underhanded, hotshot paparazzi with nothing better to do than to invade people's privacy.Frank: I try... you got a point?
- Intrepid Reporter: A zombie-killing one, to be precise.
- Jerkass: Usually justified, but his comments to Psycho Chuck are cold given that the man just lost his daughter.
- Jerk with a Heart of Gold: Rough around the edges, but is eager to help save other people trapped in the mall (Or casino or underground lab).
- Laughing Mad: Chuckles quite a bit.
- Phlebotinum Dependence: He depends on Zombrex just as much as Katey does. Eventually cured by the fourth game.
- Picky People Eater: As a zombie, he starts out indiscriminately feasting on people, but settles for consuming other zombies after gaining his sentience.
- Oh, Crap!:
- In Case West when he realizes he left his Zombrex back in the factory. Luckily, Chuck had picked it up.
- He also utters this in the introduction to Chuck's boss fight in Off the Record, when he grabs the Katey doll's leg. Chuck looks back and isn't amused.
- Old Shame: In-universe, Frank West's appearance on Terror Is Reality in Off The Record is implied to be one within seconds of it.
- Red Oni, Blue Oni: The blue to Chuck's red.
- Screw This, I'm Out of Here!: Apparently as of Dead Rising 3, he has cut all ties to Chuck and Isabella. Isabella wasn't very happy that he didn't try to save her after Case West.
- Serious Business: The fourth game reveals he loves playing minigolf, which he seems to take very seriously.
- Shut Up, Hannibal!: Frank makes it very clear to Carlito at the end that what happened in Santa Cabeza was no excuse for starting the zombie outbreak.
- Stout Strength: He's put on a few pounds since Willamette, but he's still more than able to keep up with Chuck in the zombie-killing department.
- Took a Level in Badass: 50 of them, to be precise.
- Vitriolic Best Buds: With Chuck, type 2. This leads to a metric crapton of funny lines.
- Chuck: Come on, Frankie!Frank: Who lit a fire under your ass?!
- He and Vick have this kind of relationship.
- Wrestler in All of Us: His skills from Dead Rising return in Case West and Off The Record. The TIR event in the beginning of Off the Record has him wrestle zombies. In Dead Rising 4, his special finishing moves after an unarmed hit streak include a knee strike and his old facebuster.
- Zombie Infectee: Happens to him over the course of the game, though he eventually manages to keep it at bay with Isabella's treatment, and later Zombrex. After the events of 3, he's been cured like everyone else.
- He becomes infected again with the new strain of virus at the end of 4. Frank Rising reveals he actually turns into a zombie, though he keeps his intelligence and tries to only eat other zombies.
- Zombie Puke Attack: Is able to vomit acid after turning in Frank Rising.
- Technically Living Zombie: Averted in Frank Rising, he is as dead as any other Zombie, it's only his brain that works normally.
Voiced by: T.J. Storm
- "I just want you to appreciate the situation."
- A Father to His Men: Very protective of his colleague, Jessie, assuming full responsibility when she gets attacked by Dr. Barnaby.
- And Then John Was a Zombie: After he passes away from his injuries, coming back to the room he died in reveals he turned.
- Angry Black Man: Averted. For the most part, he is cool and collected. He is rather intimidating at times, though.
- Badass Normal: Brad is actually a competent fighter, and during his fight against Carlito he actually wins.
- Bald Black Leader Guy: He is quick to take charge of the situation and instruct the others.
- Black Dude Dies First: Averted: He survives for most of the story, before being trapped in the maintenance tunnels with thousands of zombies.
- Famous Last Words: "Don't tell Jessie about this."
- Only a Flesh Wound: He's bedridden for the most part of 5 hours, but recovers quickly after you get him some medicine.
Voiced by: Laura Napoli
A DHS agent who accompanies Brad to the mall. She initially goes to assist Brad, but due to a sprained ankle, she is forced to leave saving him up to Frank. Like Brad, she is at first distrustful of Frank due to being part of the press and tells him the minimum amount of information, such as her name and Brad's; however, she grows to trust him. While she does spend most of the game holed up in the saferoom, she still manages to provide help from time to time and does have a lot of significance to the plot. Unfortunately, near the end of the game, she turns into a zombie after succumbing to a previous attack from Dr. Barnaby.
- Cute Monster Girl: Even as a cannibalistic zombie with blood running down her shirt, you have to admit that she is still pretty hot...
- Meganekko: As if she wasn't cute enough already, she also wears glasses.
- Ms. Fanservice: Huge boobs? Check. Nice ass? Check. Cute glasses? Check. Taking a photo of her in just the right angle gives the best erotica bonus in the game? Double check.
- Twisted Ankle: Her ankle. Nice job breaking it Frank.
- Zombie Infectee: She ends up turning a short time after her little scuffle with Dr. Barnaby.
- Don't cut me off like that, it's rude!
- Almighty Janitor: While not a janitor per se at Willamette, he seems to be one of the maintenance employees and in advanced age. Doesn't even slow him down as he manages to help save survivors, steal a military helicopter and fly off with any survivors you've saved.
- Big Damn Heroes: He saves the Willamette survivors.
- Bus Crash: In Dead Rising 3, when Nick and Gary enter a morgue to find what they're looking for, they see a service was held there for Otis. Given that he'd be 82 years old at the time, it doesn't come as a huge surprise, though.
- Cool Old Guy: A non-action example, but still. Without him, Frank wouldn't know about half the stuff going on in the mall and would have lost all the people he saved to the military.
- Mission Control
Voiced by: Alex Hernandez
- "This, my friend... is hell!"
A mysterious man, first met on the heliport of the mall. After numerous run-ins with Frank and Brad, it is revealed that he orchestrated the Willamette outbreak as revenge for the US government's cover-up of a research facility in his home town of Santa Cabeza. A dangerous man with many back-up plans, he eventually dies at the hands of a psychopath butcher.With access to heavy firepower and a radio jammer, Carlito is the most frequent boss you face in-game.
- Arc Words: "Pachamama" — "Mother Earth". His parents said it a lot whilst living in Santa Cabeza.
- The Bad Guy Wins:
- He ends up infecting dozens of children to cause future outbreaks — in spite of the fact that he dies and the outbreak is put down by Brock and the Special Forces, more will inevitably follow.
- His revenge for everything is due to the US government's callous disregard for the lives of the citizens of Santa Cabeza due to the experimentation for higher beef productions. In the second game, it's revealed that his actions directly led to the Harvests, where outbreaks were started specifically to harvest queens to make more Zombrex. In a way, he ended up turning every US citizen into cattle for Phenotrans, who has a casual disregard for human life in general due to this. He never lives to see it, though.
- Big Bad Wannabe: While he essentially serves as the Big Bad for most of the storyline, and is more successful than Brock, he's ultimately got fewer resources and starts to suffer a Villainous Breakdown.
- Cain and Abel: With Isabela when she joined forces with Frank.
- Cold Sniper: For his second boss battle.
- Glass Cannon: He's got less health than most other Psychopaths, but tends to fight with heavy-hitting weaponry, starting with a P90, then an anti-material rifle that can knock off several life squares in one shot, then a frickin' truck.
- Government Coverup: According to his museum exhibit in Dead Rising 3, the official version of Carlito's motivation for starting the Willamette outbreak is as an act of retaliation for a government crackdown on local drug suppliers.
- The Heavy: He carries a lot of the storyline single-handedly, directly or not.
- Irony: His motives were started by the American goverment's experiment with producing more beef. He dies at the hands of a butcher. Also, the man who hated Americans so much that his only goal in life was to kill millions of them indiscriminately ends up being killed by an Asian immigrant who presumably came to America for its promise of a better life.
- Kick the Morality Pet: Shooting Isabela in the shoulder after finding out about her Heel–Face Turn. He regrets it afterwards, but by then he's starting to go a bit loopy.
- Predecessor Villain: He's responsible posthumously for almost all of the outbreaks after Willamette.
- The Resenter: Towards Dr. Barnaby.
- Roaring Rampage of Revenge: He feels entirely justified in starting the zombie outbreak after what the US did to his hometown of Santa Cabeza.Carlito: My purpose in life... has been to get revenge for what you people did to Santa Cabeza... To my hometown. Why... Why was your meat so much more important to you than human life? Why... Why did my people have to die to feed your fat bellies?!
- Sanity Slippage / Villainous Breakdown: As his plans keep getting ruined beyond all belief, he gets crazier and crazier.
Voiced by: Kim Mai Guest (Dead Rising 1), Venus Terzo (Dead Rising 2), Veronica Diaz (Dead Rising 3)
- "Fine. I'll explain why all of this is your fault."
A mysterious woman first encountered in the Entrance Plaza before the zombies break in. It turns out that she's Carlito's little sister, and co-conspirator in the Willamette Outbreak. After a few encounters with Frank, she agrees to help him get his story by asking Carlito to be interviewed by him. He responds by shooting Isabela in a fit of rage, forcing her to seek refuge with the Security Room survivors. Turns out that she worked as a pharmacist at the Santa Cabeza research facility, giving her thorough knowledge of the zombies.
- Action Girl: Consistent through all three games.
- The Atoner: What Isabela is due to her brother's actions. Subverted by Dead Rising 3, where she's become as bad as her brother — especially with the revelation that, while still a bastard whose course of action was based on Revenge Before Reason, he was not quite as merciless as originally thought.
- Badass Biker: During her boss battle especially.
- Beauty Is Never Tarnished: When she meets Chuck in Los Perdidos, he asks about the scar on Isabela's cheek. It turns out Marion Mallon did it in a fit of rage.
- Cain and Abel: With Carlito due to her siding with Frank.
- Defeat Means Friendship
- The Dragon: To Carlito.
- High-Heel–Face Turn
- Hot Scientist: She's quite the hot one.
- Morality Pet
- The Reveal:
- She's Frank's source in Case West.
- She started the Los Peridos outbreak, so that she could find Nick and create a cure with his blood.
- Sudden Sequel Heel Syndrome: In Dead Rising 3.
- Only Sane Woman: Oh boy, she has quite a lot of common sense.
- "The research was absolutely necessary! I haven't done anything wrong!"
- Immortality Seeker: In Dead Rising 4, it turns out he had set up a lab outside the mall, hidden underneath a winery, where he was working to cure the infection and attempt to derive the secrets of immortality from it.
- Irony: His research ends up biting him in the ass, as he becomes zombified during the first Willamette outbreak.
- Jerkass Has a Point: He may have gotten a lot of people killed and ushered in multiple disasters, but Barnaby was trying to end world hunger, and pursue a viable method of halting human aging.
- Mad Scientist: His original project had him looking for a way to mass produce beef for the American market. This lend to the discovery of the zombie plague, which he experimented further with.
- Multiple Endings: You can get Barnaby out of the city alive if you let the case files expire before a certain point in the story, but doing so means you cannot rescue Simone, the last civilian survivor to spawn in the mall. Canonically, he gets infected offscreen at some point, infects Jessie, and is shot dead by Brad.
- Pet the Dog: He was unquestionably a total bastard, but as you learn in Dead Rising 4, he really loved his cat Mr. Flamel. Mr. Flamel's ashes are still under lock and key in his office, and FLAMEL is still the password to his innermost lab.
- Zombie Infectee: Is revealed to be one after the truth about his research is revealed, turning into a zombie and biting Jessie before Brad kills him.
- "I'd say this mission isn't quite over yet."
Sadistic US special forces officer responsible for "mopping up" the Willamette outbreak. Turns out he was also head of the equally brutal Santa Cabeza clean-up operation, and its subsequent cover-up.
- Achilles' Heel: He can't block attacks directed at his right side. If the player uses this to their advantage, they can kill him in as little as four hits.
- Armies Are Evil: Did we mention he's the general of said evil army?
- Bad Boss: He has no regard for the lives of his soldiers, caring little if they die.
- Bald of Evil: He's both bald and highly sadistic.
- Big Bad: He's either this or the Greater-Scope Villain for most of the first game, as he's responsible for the massacre of Santa Cabeza and its cover-up, which motivates most of Carlito's actions, which in turn cause a wide outbreak of viruses in the future, including the one in Dead Rising 2. He's definitely the main villain for the overtime mission.
- Blood Knight: Seems to take a kick out of killing, fighting and violence. He desrcibes other people as "prey" and is annoyed that they are more stubborn than the zombies.
- Evil Laugh: And you can photograph it for drama Prestiege Points.
- Fisticuffs Boss: Is unarmed during his fight with Frank, as they go manao-a-mano.
- Lack of Empathy: Brock Mason doesn't seem to care much about the lives of his soldiers. Or the innocent lives his soldiers kill.
- Neck Snap: Can use one of these on a weakened Frank as a finishing move."This is as far as you go!"
- Nietzsche Wannabe: Displays a nihilistic and misanthropic worldview during his confrontation with Frank."Humanity... has proven itself to be quite adept at making mistakes. Hell, it's the only thing we truly excel at."
- Shut Up, Kirk!Frank: That's all it was to you, huh? A mission! What about those innocent people who had to pay for sins committed by OUR GOVERNMENT and its inhuman research!?Brock: Our mistakes have not begun with this operation!
- Predecessor Villain: For the entire series, as a result of his actions before the first game — he is indirectly responsible for every outbreak after Santa Cabeza.
- "Let's see just how shameless you are, you dirty little skank."
A fat female cop who has captured several women that she tortures and degrades.
- Acrofatic: For a woman that fat, she should not be able to move so quickly.
- Battle Theme Music: "Heaven's Crippin' In" by Supernova Syndicate.
- Dark Action Girl
- Degraded Boss: She's a really powerful zombie in Chop Till You Drop, and there's actually two Jos in this game, one that's got two tazers, and the other is brown and has a tazer and a hand gun.
- Depraved Bisexual: She's seen molesting her victims with a nightstick and threatens an Ass Shove to Frank if he dares to interfere.
- Dirty Cop: If the other tropes didn't give it away.
- Fat Bitch: She's almost as big as Larry.
- Giant Mook: Is a lot bigger than a normal character, being very tall as well as extremely fat. She's also slower than most other Psychopaths and takes longer to counter-attack when you hit her with melee attacks.
- Groin Attack: If she hits Frank with her stun gun, she'll follow up the attack by stomping on his groin until he recovers.
- Lightning Bruiser: Movement-wise, she's pretty fast for someone her weight, and can dish out and take high amounts of damage.
- Mighty Glacier: Attack-wise, she's slow to move, but makes up for it with her high health and attack power.
- Rape as Drama: Whatever she was doing with that nightstick, it couldn't have been pleasant...
- The Smurfette Principle: She is the only female Psychopath in the first game. This is averted in the sequels, which feature a greater number of female Psychopaths.
- This Cannot Be!: How she takes her death at the hands of Frank.
- "I don't take kindly to vandalism!"
The insane manager of Seon's Food 'n Stuff, the mall's grocery store. He is willing to use any means to protect his store from intruders... even lethal force.
- Battle Theme Music: "Fly Routine" by Hostile Groove.
- Berserk Button: He doesn't take kindly to vandalism. Even making him think you're going to vandalize his store is enough to drive him into a murderous rage.
- Bullfight Boss: His demon shopping cart looks scary... but is really easy to avoid.
- Foreshadowing: He tells the player that Isabela was looking for medicine, just as Frank was for his ally Brad.
- You can also find a survivor earlier who claims that a crazy guy yelling about vandals attacked him in the supermarket not long before you meet Steven yourself.
- Graceful Loser: For a guy who was crazy, he takes losing rather well.
- In his pre-death delirium, he concludes that Frank wasn't a vandal, but a customer.
- Improvised Weapon: A shopping cart with lots of blades taped to the front.
- Jump Scare: His death.
- Large Ham: "THIS IS MY STOOOORRREEE!!!"
- Married to the Job: Who cares about all those zombies walking about? A man's gotta protect his store.
- Non Sequitur, *Thud*: See Pre-Mortem One-Liner below.
- Pre-Mortem One-Liner: "CLEAN UP, REGISTER SIX!!!"
- Serious Business: His goddamn STOOOORRREEE!
- Shopping Cart Antics
- Shotguns Are Just Better: Sometimes whips out a shotgun if his ramming attack misses.
- "I can't serve my customers spoiled meat like that."
An obese butcher who thinks the zombies are "spoiled meat" and people are "fresh meat". He ends up inflicting fatal wounds on Carlito by attaching him to a meat hook.
- Acrofatic: Just how the hell does a guy who looks like he could bitch slap a sumo wrestler into a coma move so freaking fast?!
- Affably Evil: He's crazy and a cannibal, but he's quite polite to Frank, treats him like a regular customer, and won't attack him unless provoked.
- Ax-Crazy: Clearly insane and cannibalistic, he also waves around a massive cleaver with nonchalance.
- Bait-and-Switch Boss/Giant Space Flea from Nowhere: You'd think you and Carlito would have one final boss battle now that the game seems to be drawing to a conclusion... then this guy suddenly pops up and takes out Carlito, forcing you to Save the Villain.
- Battle Theme Music: "On a Mission" by Hostile Groove.
- Bilingual Bonus: The tattoo on his neck is the Chinese character for "meat".
- Climax Boss: He's the final Psychopath boss fight in 72 hour mode, though you have a final boss fight against Commander Brock in Overtime mode.
- Fat Bastard
- Giant Mook: At more than 7 feet tall this guy is by far the largest character in the entire game (though Jo Slade gives him a run for the money).
- Giggling Villain: And rather unpleasant too.
- I'm a Humanitarian: He serves up human flesh as well as eating it himself.
- Hyperactive Metabolism: Can restore some of his health by eating the slabs of beef around the area. Unlike you, he doesn't seem to suffer any debuff from eating raw meat.
- Lightning Bruiser: He's very fast despite his weight, and can dish out and take damage quite well.
- Trust Me, I'm an X: "Trust me, I'm a butcher!"
- "I trust those damn zombies about as far as I can throw 'em, but I trust people even less!"
A gun shop owner with severe paranoia and trust issues. Instead of aiding the survivors by giving them guns, he shoots at anyone (zombie or human) who gets too close to his store.
- Blown Across the Room: His shotgun has a hell of a kick, knocking Frank back a considerable distance if he lands a hit on him. Unfortunately, this makes it very likely that he'll hit Frank again due to his reload speed, making it very painful to deal with if the player isn't prepared for it.
- Crazy Survivalist: Making him distrustful of everyone.
- Dirty Coward: As soon as you defeat him, he starts pleading for mercy and calling you crazy for wanting guns bad enough to kill for them. This is, of course, right after he shoots an unarmed survivor for daring to suggest he share his guns.
- Guide Dang It!: He is the only hidden Psychopath in the game and the store you find him in is in a very out of the way spot compared to where normal scoops take place. Unless you ignore the plot and explore the mall, you're very unlikely to find out that he exists and there's only one or two windows of time where you'll have enough time to find him, kill him, and continue the story. There are also three unmarked survivors that will hole up in his shop on the third day after he's dealt with. He's the reason why there are 4 empty spaces in your notebook.
- Karmic Death: Gets killed by the same survivor (now a zombie) he shot in the cutscene before his fight.
- Heel–Face Turn: You can save him in Chop 'Til You Drop. This allows you to upgrade weapons, but requires money to do so as opposed to merely taking the default guns from his shop when he's dead.
- Shotguns Are Just Better: His Weapon of Choice is a shotgun.
- Spared by the Adaptation: He survives in "Chop Til You Drop" after Frank saves him from the zombies, but in the original game, he is killed by a zombie when he tries to run away from Frank.
- The Alcoholic: He even drinks in the middle of his fight with Frank. If you get a shot of him downing a bottle, it's worth a ton of PP.
- Villain Has a Point: He isn't wrong in distrusting survivors because the survivors are in a kill or be killed environment, and as a gun shop owner, Cletus is armed to the teeth with weapons and ammo. Survivors will be willing to kill him out of desperation, so his reasons are justified, and his victim was warned twice to stay away from him, but he didn't listen to him or Frank and tried to test Cletus to see if he was actually willing to kill him.
- Wrestler in All of Us: Will grapple Frank and throw him over the counter if he gets within it.
- "Looks like you're a pro after all, ya know."
Another photographer and rival to Frank. After being bested by Frank in two impromptu photography contests, he decides to try to capture the exact moment when a human becomes a zombie on film by infecting a captured survivor.
- Annoying Laugh: As if he wasn't annoying enough already...
- The Computer Is a Cheating Bastard: His jump kick attack is schizophrenic, to say the least. If he hits Frank with it in the open, it will only take off 1 or 2 blocks of health, which is normal. However, if he hits Frank into a wall with it, the computer treats it as if you are repeatedly rebounding off of the wall and back into Kent's foot and this will take off 6 or 7 blocks of health instead!
- Foreshadowing: When you first meet him, Kent seems like a reasonable enough guy, if somewhat cocky, being friendly enough to teach Frank and the player the basics of the game's photography system. However, if you pay attention, you'll notice that the loading screen photo after completing his first scoop is the same blood-red photo that is used for the Psychopaths, hinting that he'll eventually snap further down the line.
- Karmic Death: Funny enough, you can actually kill him before he tries to cross the Moral Event Horizon, and you're not penalized for it. Although, this will make the survivor Tad Hawthorne impossible to save.
- Degraded Boss: He's just a zombie type in Chop Till You Drop.
- Guide Dang It!: There's two ways this boss fight can go. As soon as his final mission is available, there will be five in-game minutes for you to reach the fight and have a chance at saving Tad Hawthorne. Do it this way and you can use all your weapons, including the Mega Buster. Miss this window, and you'll be treated to an alternate cutscene where Tad is shown to have already been killed while Frank will lose all items, be stripped of his clothing, and tied to a pole. Such a narrow window and other ongoing scoops means that most players will either resort to a guide or stumble upon it by complete chance.
- Fisticuffs Boss: He's weaker than most other Psychopaths (he's only armed with a handgun, and his only unique move is his signature jump kick attack), but if you arrive too late to save Tad Hawthorne, you'll have to fight him naked, unarmed, and tethered to a fountain with a length of rope because he got the jump on you before the fight.
- The Rival: To Frank for most of the game. When Frank starts one-upping him, he takes things too far...
The Convicts (Sam Franklin, Reginald Jenkins, and Miguel Sanchez)
- "Alright! Looks like we found our next contestants!""I'm gonna take out that dude, an' snatch his old lady!""Here we go!"
A trio of escaped criminals who have somehow gotten ahold of a vehicle with a mounted machine gun. Rather than trying to survive or escape the mall, all they seem to care about is having fun while they can. Unfortunately, their definition of fun seems to be to assault/kill anyone they come across.
- Artificial Stupidity: When you first encounter them, the computer brilliantly spawns them between two trees and they cannot for the life of them figure out how to get out of it. Even on subsequent visits to the park, they have a really hard time following you if you're near a tree. They can still hit you with their machine gun very well, but you'll thank us for their AI glitch later, especially if you didn't unlock Adam's shortcut between plazas.
- Batter Up!: Miguel (the convict who isn't driving or using the turret) wields a baseball bat unless Sam is killed. If that happens, he will move over and keep the jeep moving himself.
- Battle Theme Music: "Gone Guru" by Lifeseeker.
- Drives Like Crazy: Sam. Even more so in the Quick Time Event, where he keeps crashing into objects and blows himself up with it on the last pass.
- Establishing Character Moment: The first thing they do is take a swing at Frank when he steps out into the mall's park. When Miguel (the guy with the bat) misses, they then decide to go after two other survivors. Sadly, Frank can only save one of them, as Miguel doesn't miss a second time.
- Glass Cannon: They have less health than most of the other Psychopaths, but make up for it with their heavy-hitting weaponry.
- Karmic Death: In the Quick Time Event of Chop Till You Drop, they get themselves killed trying to run down Frank and the survivor they missed in the cutscene. Bonus points for Miguel, who is beaten to death by his own bat, and Sam, who constantly crashes the car, before blowing it up along with himself on the last pass.
- Leitmotif: Gone Guru by Lifeseeker. It serves as an early warning if they're in the area when you enter.
- Quick Time Event/Press X to Not Die: Chop Till You Drop changes them into one long event: even if one hates any QTE on principle, it's a LOT better than the alternative.
- Scary Black Man: Reginald, especially since he mans the machine gun.
- Unexplained Recovery: They respawn each day with a new vehicle and everything. This is never explained or elaborated upon.
- Thankfully Averted in Chop Till You Drop, where they're all Killed Off for Real, one by one.
- "Everyone used to laugh at me..."
A clown who was hired to entertain the people visiting the mall and went insane with grief when the zombies killed his audience. Wields two chainsaws and uses various tricks in combat.
- Ax-Crazy: With emphasis on "Crazy".
- Bootstrapped Leitmotif: A remix of his theme is used as Frank's theme come Ultimate Marvel vs. Capcom 3.
- Chainsaw Good: You even get to take both of them if you beat him. What's more is that a pair of books upgrade its durability and the damage it deals, meaning they can be used to kill thousands of enemies each. When they're used up, they'll respawn near where his boss battle took place, so they're easily replaceable. Rinse and repeat.
- Die Laughing: While being sliced by his own chainsaws.
- Dual Wielding: Chainsaws.
- Giggling Villain: Well, he is a clown...
- Hoist by His Own Petard: He can inflate and toss at you some balloons filled with gas, but if they explode next to him (I.e, because you shot them) he'll be stunned for a few seconds, opening him up to taking damage. He also ends up falling on his own chainsaws.
- Knife Nut: If Frank gets too far away from him, he'll start tossing throwing knives at him.
- Large Ham: Well, he is a clown... and insane...
- Laughing Mad: Once a normal clown dedicated to entertaining local visitors of the mall, he becomes psychologically traumatized after witnessing the slaughter and zombification of his beloved audience during the outbreak.
- Lightning Bruiser: He's fast and agile, hits like a truck, and can block attacks with ease.
- Made of Iron: The only enemy in the game that can block Real Mega Buster shots.
- Mirthless Laughter: A lot of his laughing seems more like cries of despair.
- Monster Clown: As if the hordes of zombies weren't bad enough...
- Non-Ironic Clown: Before the outbreak, he was one.
- Schizophrenic Difficulty: He's one of the first Psychopaths you fight in the game; he's also one of the toughest Psychopath boss fights, being very fast and damaging with his chainsaws, having the ability to block melee attacks, and being able to counter very quickly if you do manage to land a hit on him.
- Shout-Out: Can be seen wearing a servbot button during cutscenes.
- Smarter Than You Look: In some form of irony, Adam may have been one of the smartest survivors, as he realised that the roller coaster keeps the zombies at bay.
- Tragic Villain: He used to be a normal guy before the outbreak, and was obviously traumatized by witnessing his audience, including small children, get eaten alive by walking corpses.
- Woobie, Destroyer of Worlds: He went nuts after the outbreak because his entire audience, including children, was slaughtered. His response to this is to kidnap and try murdering individuals, attack any zombies nearby with extreme prejudice, and laugh his arse off the whole time.
- "Name and rank, soldier!...You can't tell me, can you, fella? Yeah, I know why...it's because you're Viet Cong!"
A Vietnam veteran who is undergoing flashbacks after seeing his granddaughter get killed by the zombies. He is one of the few psychopaths who shows any regret for what he has done.
- Alas, Poor Villain: One of the only psychopaths to snap back to normal.
- Badass Baritone: Voiced by Steve Blum.
- Badass Grandpa: He moves several times the speed of a man his age, casually hangs dead zombies from his ceiling, and hits hard.
- Battle Theme Music: "Slave" by The Evolutionaries.
- Degraded Boss: Tragically, he ends up as a zombie type in Chop Till You Drop, becoming one of the very things that murdered his granddaughter.
- Dying as Yourself: Comes to his senses just as he expires.
- Freudian Excuse: Seeing his granddaughter getting killed by zombies made him snap and caused him to have flashbacks of the Vietnam War, therefore attacking on sight anyone he deems a Viet Cong.
- "Get Back Here!" Boss: He'll run off to use his Teleport Spam ability after taking a hit, and unlike most other Psychopaths he can't be stunlocked by multiple attacks, so you'll usually only manage to land one or two hits on him before he gets away.
- Impaled with Extreme Prejudice: One of his attacks involves impaling Frank from behind with his machete.
- Lightning Bruiser: He has good health, is quick on his feet, and hits hard.
- Machete Mayhem: His weapon of choice; you get it for your own use after beating him.
- Shell-Shocked Veteran: Due to suffering a war flashback, he thinks everyone around him is a Vietcong guerilla.
- Teleport Spam: Can use some trapdoors in the rooms to move around.
- Tragic Villain: See Freudian Excuse. Along with Adam, he's one of the most sympathetic psychopaths in the game.
The Hall family (Roger, Jack, and Thomas)
- "But, daddy, he ain't no zombie. He's just a man!""Thomas! We're doin' this to survive. You know that.""Using a firearm for self defense is our god-given right as Americans, Thomas."
Roger Hall, a father and his two sons, Jack and Thomas, a trio hunting enthusiasts and survivalists that have taken refuge in the Entrance Plaza, and shoot at anyone who passes by.
- Anti-Villain: Thomas, the youngest one, unsuccessfully tries to convince his family not to attack Frank out of awareness that he isn't a zombie, and winds up getting dragged into the resulting battle against his will.
- Cold Sniper: Although that doesn't stop them from congratulating each other on a well-aimed shot or doing a high five as Frank rushes them with a chainsaw...
- Crazy Survivalist: Roger and Jack, definitely. Thomas... not so much.
- Death Glare: Roger. Jesus, dude...
- Dirty Coward: They spend the whole fight running away if you get in close, and aren't above shooting Frank in the back.
- Four Eyes, Zero Soul: Roger.
- Older Than They Look: Roger and his sons are all adults. Really.
- Roaring Rampage of Revenge: If you kill the other two, no matter what, the last will try to kill you.
- Shout-Out: Jack and Roger share names with the antagonists of The Lord of the Flies: like how Jack and Roger persuaded boys to join their tribe and kill Ralph, Jack and Roger Hall threaten and persuade Thomas to shoot Frank.
- Wolfpack Boss: Individually, each of them is weaker than average, but you have to fight all three of them at once, and if you try to go after one of them, the other two can shoot you in the back.
- "Spill his blood! The blood of the heretic!"
The leader of the "True Eye" cult who believes that spilling the blood of the nonbelievers will stop the zombies. He disappears after his introduction cutscene, but can later be found in the movie theater.
- Badass Grandpa: Despite being one of the oldest people in the mall, he moves extremely fast and swings a huge sword around during his boss fight.
- Battle Theme Music: "Bored Again" by Lockjaw.
- Cool Sword
- Evil Old Folks
- Eye Scream: After he's defeated, the extremely pointy idol his cult prayed to falls over and impales him right in the eye, killing him.
- Four Is Death: You fight him and the last members of his cult in theater number 4.
- Glass Cannon: He's very fast for a man his age and can do some real damage with his sword. However, if you manage to land a decent hit on him, he'll collapse in exhaustion for several seconds, letting you land multiple free hits on him.
- Human Sacrifice: What he and his cult attempt to do when Frank first meets them. Ironically, he ends up killing himself on the very idol he himself made and tried to please this way.
- Karmic Death: In the end, he "saw" the light...
- Large Ham
- Lightning Bruiser: He may be old, but he can keep up with Frank with ease, even with that big sword of his.
- "I suppose you came here to l-l-laugh at me, too!"
A young pyromaniac who uses Molotov cocktails when fighting. If rescued after he sets himself on fire, he becomes a valuable ally.
- Berserk Button: He really hates being laughed at.
- The Ghost: He doesn't appear at all in Chop Till You Drop.
- Hoist by His Own Petard: When defeated, he lights a Molotov cocktail in a last-ditch effort to kill Frank, only to slip on a gasoline bottle of his and drop the explosive, which sets him on fire. The player has the option of either putting the fire out or leaving him to die after his plan backfires.
- Groin Attack: Self-inflicted, no less.
- Guide Dang It!: When he sets himself on fire, most people accidentally throw the fire extinguisher into his groin by using the aim button. You're supposed to just use it like any normal item by pressing the "B" button and holding it down until the fire goes out. It really doesn't help that the fire doesn't appear to be going out while the player is using the extinguisher, which means they'll have no idea it's even working until the flames suddenly go out.
- Heel–Face Turn: Will join your side if you save him, swearing off his Mad Bomber ways and sharing his Molotov cocktails with you as thanks.
- Kill It with Fire: He even manages to catch himself on fire.
- Mad Bomber: In addition to his Molotovs, he'll also throw bombs at Frank and send explosive toy cars after him.
- Meaningful Name: Just drop the C off his last name.
- Molotov Cocktail: His main weapon. If saved, he'll even share them with Frank.