"Remember that name... 'cause the whole world's gonna know it in three days."
The protagonist. Upon hearing that something big was going down in the town of Willamette, Frank charters a helicopter in order to investigate and leave with the "scoop of a lifetime". He tells the pilot to drop him off on the roof of the Willamette Parkview Mall, and return for him in 3 days. Frank proves himself to be incredibly competent fighter and photographer, and his determination in getting his story allows many dark truths to come to light.After the events of the Willamette Incident, he proceeds to become a celebrity but squanders it all and alienates the public. He attempts to 'get back in the game' by investigating the company Phenotrans in Dead Rising 2: Case West. He also is the star of the Alternate Universe story Dead Rising 2: Off the Record.
Afraid of Needles: He's not exactly thrilled at having to receive his first shot of Zombrex.
Ascended Meme: His notebook entry in Case West is "He's covered wars, ya know".
Badass Normal: As far as it's shown, he has no true combat experience. Regardless, he is capable of surviving multiple king-sized zombie outbreaks, going toe-to-toe with the utterly insane, and besting a Marine in hand-to-hand combat. Best shown in Off the Record, when he can go up against gas zombies and even a Giant Mecha and come out on top.
Justified when dealing with zombies as, by Case West and Off The Record, he is the man most experienced with dealing with them in the world.
Batter Up: An AI controlled Frank will fight with an infinite supply of baseball bats unless the player gives him another weapon.
This is best shown in Overtime, when he manages to plow through even more zombies, soldiers, and Brock Mason himself, all to expose the truth of the Willamette Incident, despite having been infected and put through a lot of punishment.
Goes to the 11 in Off the Record when he fights a giant mechanical spider.
Famed in Story: Played with. Frank is a washed-up celebrity, but people still recognize him on a fairly frequent basis and a few offer him their phone number or other perks. Justified in Fortune City, where a bunch of zombie-fans were gathered to see Terror Is Reality.
15 Minutes of Fame: Off the Record opens with Frank being world famous for having broken the story about the Willamette outbreak. That fame, and the money it brought in, quickly dries up, hence his traveling to Fortune City to get "back in the game".
First Person Snapshooter: He's a freelance photographer, and the photography system returns with him. He uses his professional camera, while Chuck uses a cheap disposable one.
Wrestler in All of Us: His skills from Dead Rising 1 return in Case West and Off The Record. The TIR event in the beginning of Off the Record has him wrestle zombies.
Zombie Infectee: Happens to him over the course of the game, though he eventually manages to keep it at bay.
He uses Zombrex to treat his symptoms now rather than Isabella Keyes' treatment.
Voiced by: T.J. Storm
"I just want you to appreciate the situation."
DHS agent, assigned to the investigation of the Willamette incident alongside fellow agent Jessica McCarney. At first, he is distrustful of Frank and expresses his displeasure of his trade. But after fighting alongside him against Carlito, fetching him medicine from the Supermarket, and ensuring a helicopter ride out of the mall, Brad comes to trust Frank as a formidable ally.Level-headed, Brad assumes responsibility over re-stocking the security room with supplies, and looking after his younger colleague.
A Father to His Men: Very protective of his colleague, Jessie, assuming full responsibility when she gets attacked by Dr. Barnaby.
Only a Flesh Wound: He's bedridden for the most part of 5 hours, but recovers quickly after you get him some medicine.
Voiced by: Laura Napoli
A DHS agent who accompanies Brad to the mall. She initially goes to assist Brad, but due to a sprained ankle, she is forced to leave saving him up to Frank. Like Brad, she is at first distrustful of Frank due to being part of the press and tells him the minimum amount of information, such as her name and Brad's; however, she grows to trust him. While she does spend most of the game holed up in the saferoom, she still manages to provide help from time to time and does have a lot of significance to the plot. Unfortunately, near the end of the game, she turns into a zombie after succumbing to her previous attack from Dr. Barnaby.
Cute Monster Girl: Even as a cannibalistic zombie with blood running down her shirt, you have to admit that she is still pretty hot...
Mega Nekko: As if she wasn't cute enough already, she also wears glasses.
Ms. Fanservice: Huge boobs? Check. Nice ass? Check. Cute glasses? Check. Taking a photo of her in just the right angle gives the best erotica bonus in the game? Double check.
Zombie Infectee: She ends up turning a short time after her little scuffle with Dr. Barnaby.
Don't cut me off like that, it's rude!
An aged mall employee who serves as Mission Control for most of the game before evacuating the survivors you saved before the military arrives. He is silent... at least during cutscenes. During the actual game, he can't seem to shut the fuck up, even while Frank is getting his arm chewed off by a zombie.
Bus Crash: In Dead Rising 3, when Nick and Gary enter a morgue to find what they're looking for, they see a service was held there for Otis.
Cool Old Guy: For all the trouble he causes you, he actually ends up helping you a lot more than he hinders you. Without him, Frank wouldn't know about half the stuff going on in the mall and would have lost all the people he saved to the military.
The Ditz/ Stop Helping Me!: Okay Otis, I get that I should check out the Monster Clown on the other side of the mall, but if you call me one more time while I'm trying to get 3 idiot survivors through a sea of zombies and 3 deranged convicts I'm going to reach into the t.v. and strangle you with the cord on my wired controller.
"This, my friend... is hell!"
A mysterious man, first met on the heliport of the mall. After numerous run-ins with Frank and Brad, it is revealed that he orchestrated the Willamette outbreak as revenge for the US government's cover-up of a research facility in his home town of Santa Cabeza. A dangerous man with many back-up plans, he eventually dies at the hands of a psychopath butcher.With access to heavy firepower and a radio jammer, Carlito is the most frequent boss you face in-game.
Arc Words: "Pachamama" — "Mother Earth". His parents said it a lot whilst living in Santa Cabeza.
The Bad Guy Wins: He ends up infecting dozens of children to cause future outbreaks — in spite of the fact that he dies and the outbreak is put down by Brock and the Special Forces, more will inevitably follow.
Subverted — Dead Rising 3 reveals, among other things, that he actually did this before the present-day events of the game.
Big Bad: He's the main villain for most of the game.
Roaring Rampage of Revenge: He feels entirely justified in starting the zombie outbreak after what the US did to his hometown of Santa Cabeza.
Carlito: My purpose in life... has been to get revenge for what you people did to Santa Cabeza... To my hometown. Why... Why was your meat so much more important to you than human life? Why... Why did my people have to die to feed your fat bellies?!
Villainous Breakdown: As his plans keep getting ruined beyond all belief, he gets crazier and crazier.
"Fine. I'll explain why all of this is your fault."
A mysterious woman first encountered in the Entrance Plaza before the zombies break in. It turns out that she's Carlito's little sister, and co-conspirator in the Willamette Outbreak. After a few encounters with Frank, she agrees to help him get his story by asking Carlito to be interviewed by him. He responds by shooting Isabela in a fit of rage, forcing her to seek refuge with the Security Room survivors. Turns out that she worked as a pharmacist at the Santa Cabeza research facility, giving her thorough knowledge of the zombies.
Big Bad: He's either this or the Bigger Bad for most of the first game, as he's responsible for the massacre of Santa Cabeza and its cover-up, which motivates most of Carlito's actions, which in turn cause a wide outbreak of viruses in the future, including the one in Dead Rising 2. He's definitely the main villain for the overtime mission.
Bigger Bad: For the second game, as a result of his actions before the first — he is indirectly responsible for every outbreak after Santa Cabeza.
Dangerously Genre Savvy: Unlike the sequel, when the special forces show up, they don't rush in to be zombie chow. They take positions out of reach on the roof, and shoot as many zombies as possible before methodically moving through the mall. They also utilize air support, having some Blackhawks sweep outside and gun down zombies with their machine guns, while the soldiers work inside. Brock himself rides around in a tank. After they end up getting what they want, they don't hang around to increase casualties, and withdraw from the nonessential areas (though not from the entire place, as that would end the plot).
This is in stark contrast to the soldiers in Dead Rising 2, who just rushed in with their entire force, consisting of two ten man rescue teams, riding up in Humvees with no air or armor support. If whoever was in charge of this operation pulled out all the same stops that Brock did, the mission would've been a success, gas zombies or no.
Evil Laugh: And you can photograph it for drama Prestiege Points.
The Alcoholic: He even drinks in the middle of his fight with Frank. If you get a shot of him downing a bottle, it's worth a ton of PP.
Another photographer and rival to Frank. After being bested by Frank in two impromptu photography contests, he decides to try to capture the exact moment when a human becomes a zombie on film by infecting a captured survivor.
The Rival: To Frank for most of the game. When Frank starts one-upping him, he takes things too far...
The Convicts (Sam Franklin, Reginald Jenkins, and Miguel Sanchez)
A trio of escaped criminals who have somehow gotten ahold of a vehicle with a mounted machine gun. Rather than trying to survive or escape the mall, all they seem to care about is having fun while they can. Unfortunately, their definition of fun seems to be to assault/kill anyone they come across.
Batter Up: Miguel (The convict who isn't driving or using the turret) wields a baseball bat unless Sam is killed. If that happens, he will move over and keep the jeep moving himself.
Establishing Character Moment: The first thing they do is take a swing at Frank when he steps out into the mall's park. When Miguel (the guy with the bat) misses, they then decide to go after two other survivors. Sadly, Frank can only save one of them, as Miguel doesn't miss a second time.
Badass: He's surprisingly competent with the chainsaws.
Chainsaw Good: You even get to take both of them if you beat him. What's more is that a pair of books upgrade its durability and the damage it deals, meaning they can be used to kill thousands of enemies each. When they're used up, they'll respawn near where his boss battle took place, so they're easily replaceable. Rinse and repeat.
Laughing Mad: Once a normal clown dedicated to entertaining local visitors of the mall, he becomes psychologically traumatized after witnessing the slaughter and zombification of his beloved audience during the outbreak.
Made of Iron: The only enemy in the game that can block Real Mega Buster shots.
Shout-Out: Jack and Roger share names with the antagonists of The Lord of the Flies: like how Jack and Roger persuaded boys to join their tribe and kill Ralph, Jack and Roger Hall threaten and persuade Thomas to shoot Frank.
The leader of the "True Eye" cult who believes that spilling the blood of the nonbelievers will stop the zombies. He disappears after his introduction cutscene, but can later be found in the movie theater.
Badass Grandpa: Despite being one of the oldest people in the mall, he moves extremely fast and swings a huge sword around during his boss fight.
Guide Dang It: When he sets himself on fire, most people accidentally throw the fire extinguisher into his groin by using the aim button. You're supposed to just use it like any normal item by pressing the "B" button and holding it down until the fire goes out. It really doesn't help that the fire doesn't appear to be going out while the player is using the extinguisher, which means they'll have no idea it's even working until the flames suddenly go out.