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Voiced by: T.J. Rotolo (Dead Rising series; Ultimate Marvel vs. Capcom 3), Peter von Gomm (Tatsunoko vs. Capcom), Rob Riggle (Watchtower)
- "Remember that name... 'cause the whole world's gonna know it in three days."
- Afraid of Needles: He's not exactly thrilled at having to receive his first shot of Zombrex.
- Antihero: Compared to Chuck Greene's Nice Guy.
- Ascended Meme: His notebook entry in Case West is "He's covered wars, ya know".
- Badass Normal: As far as it's shown, he has no true combat experience. Regardless, he is capable of surviving multiple king-sized zombie outbreaks, going toe-to-toe with the utterly insane, and besting a Marine in hand-to-hand combat. Best shown in Off the Record, when he can go up against gas zombies and even a Giant Mecha and come out on top.
- Justified when dealing with zombies as, by Case West and Off The Record, he is the man most experienced with dealing with them in the world.
- Batter Up: An AI-controlled Frank will fight with an infinite supply of baseball bats unless the player gives him another weapon.
- Bishōnen: Averted, Keiji Inafune designed him to be average-looking intentionally.
- Big Damn Hero: He saves Chuck from Zombie TK at the start of Case West.
- Bond One-Liner: He does this much more often than Chuck did in Off The Record.
- Bootstrapped Theme: His music in Marvel vs. Capcom 3 is a remix of Adam the Clown's music.
- Cool Shades
- Continuity Nod: He appears to be wearing Carlito's locket.
- Crazy Survivalist: In Infinity Mode, where you must kill other survivors for their food.
- Despair Event Horizon: In the A-Ending, he suffers a Heroic BSOD after a zombie devours his pilot, and the helicopter crashes into the mall's park, sinking to his knees as the zombies come to eat him. Thankfully, Overtime has Isabella save Frank from his fate, and snaps him out of the worst of his shock, but he is still visibly depressed with the fact that he's now a Zombie Infectee, even after Isabella gives him his first shot of Zombrex. It's only after they both discover Carlito's back-up plan that he snaps out of it completely, and plows through more zombies, soldiers, and Brock Mason himself to expose the true story of the Willamette Incident.
- Dead Artists Are Better: A "fan" at TiR says that if he dies during it, his autograph will probably be worth something.
- Deadpan Snarker: He won't hesitate to say anything sarcastic or rude.
- Determinator: Nothing, not even 53,594 zombies, insane clowns, Hispanic terrorists, and U.S. Special Forces soldiers will stop Frank from getting his story. Except, of course, the actions of the player.
- This is best shown in Overtime, when he manages to plow through even more zombies, soldiers, and Brock Mason himself, all to expose the truth of the Willamette Incident, despite having been infected and put through a lot of punishment.
- Goes to the 11 in Off the Record when he fights a giant mechanical spider.
- Famed In-Story: Played with. Frank is a washed-up celebrity, but people still recognize him on a fairly frequent basis and a few offer him their phone number or other perks. Justified in Fortune City, where a bunch of zombie-fans were gathered to see Terror Is Reality.
- 15 Minutes of Fame: Off the Record opens with Frank being world famous for having broken the story about the Willamette outbreak. That fame, and the money it brought in, quickly dries up, hence his traveling to Fortune City to get "back in the game".
- First Person Snapshooter: He's a freelance photographer, and the photography system returns with him. He uses his professional camera, while Chuck uses a cheap disposable one.
- Glory Hound: Always.
- Glory Seeker: Ditto.
- Hollywood Pudgy: Played with, as Frank West is noticeably more rotund in his wrestling attire than later. Other shots, however, show him as positively ripped.
- Improbable Aiming Skills: Even more so when he claims he hasn't shot at another living person before. Then again, he has covered wars, and likely trained in marksmanship should the worst ever happen.
- In-Series Nickname: TK calls him "Frankie".
- Insult Backfire:Brad: You're one hell of a journalist aren't you, Frank? A hotheaded, underhanded, hotshot paparazzi with nothing better to do than to invade people's privacy.Frank: I try... you got a point?
- Intrepid Reporter: A zombie-killing one, to be precise.
- Jerkass: Usually justified, but his comments to Psycho Chuck are cold given that the man just lost his daughter.
- Jerk with a Heart of Gold: Rough around the edges, but is eager to help save other people trapped in the mall (Or casino or underground lab).
- Laughing Mad: Chuckles quite a bit.
- Phlebotinum Dependence: He depends on Zombrex just as much as Katey does.
- Oh Crap!:
- In Case West when he realizes he left his Zombrex back in the factory. Luckily, Chuck had picked it up.
- He also utters this in the introduction to Chuck's boss fight in Off the Record, when he grabs the Katey doll's leg. Chuck looks back and isn't amused.
- Old Shame: Frank West's appearance on Terror Is Reality in Off The Record is implied to be one within seconds of it.
- Red Oni, Blue Oni: The blue to Chuck's red.
- Screw This, I'm Out of Here!: Apparently as of Dead Rising 3, he has cut all ties to Chuck and Isabella. Isabella wasn't very happy that he didn't try to save her after Case West.
- Shut Up, Hannibal!: Frank makes it very clear to Carlito at the end that what happened in Santa Cabeza was no excuse for starting the zombie outbreak.
- Stout Strength: He's put on a few pounds since Willamette, but he's still more than able to keep up with Chuck in the zombie-killing department.
- Took a Level in Badass: 50 of them, to be precise.
- Vitriolic Best Buds: With Chuck, type 2. This leads to a metric crapton of funny lines.
- Chuck: Come on, Frankie!Frank: Who lit a fire under your ass?!
- Wrestler in All of Us: His skills from Dead Rising 1 return in Case West and Off The Record. The TIR event in the beginning of Off the Record has him wrestle zombies.
- Zombie Infectee: Happens to him over the course of the game, though he eventually manages to keep it at bay with Isabela's treatment, and later Zombrex.
Voiced by: T.J. Storm
- "I just want you to appreciate the situation."
- A Father to His Men: Very protective of his colleague, Jessie, assuming full responsibility when she gets attacked by Dr. Barnaby.
- Angry Black Man: Averted. For the most part, he is cool and collected. He is rather intimidating at times, though.
- Badass Normal: Brad is actually a competent fighter, and during his fight against Carlito he actually wins.
- Bald Black Leader Guy: He is quick to take charge of the situation and instruct the others.
- Black Dude Dies First: Averted: He survives for most of the story, before being trapped in the maintenance tunnels with thousands of zombies.
- Famous Last Words: "Don't tell Jessie about this."
- Only a Flesh Wound: He's bedridden for the most part of 5 hours, but recovers quickly after you get him some medicine.
Voiced by: Laura Napoli
A DHS agent who accompanies Brad to the mall. She initially goes to assist Brad, but due to a sprained ankle, she is forced to leave saving him up to Frank. Like Brad, she is at first distrustful of Frank due to being part of the press and tells him the minimum amount of information, such as her name and Brad's; however, she grows to trust him. While she does spend most of the game holed up in the saferoom, she still manages to provide help from time to time and does have a lot of significance to the plot. Unfortunately, near the end of the game, she turns into a zombie after succumbing to a previous attack from Dr. Barnaby.
- Cute Monster Girl: Even as a cannibalistic zombie with blood running down her shirt, you have to admit that she is still pretty hot...
- Meganekko: As if she wasn't cute enough already, she also wears glasses.
- Ms. Fanservice: Huge boobs? Check. Nice ass? Check. Cute glasses? Check. Taking a photo of her in just the right angle gives the best erotica bonus in the game? Double check.
- Twisted Ankle: Her ankle. Nice job breaking it Frank.
- Zombie Infectee: She ends up turning a short time after her little scuffle with Dr. Barnaby.
- Don't cut me off like that, it's rude!
- Big Damn Heroes: He saves the Willamette survivors.
- Bus Crash: In Dead Rising 3, when Nick and Gary enter a morgue to find what they're looking for, they see a service was held there for Otis.
- Cool Old Guy: A non-action example, but still. Without him, Frank wouldn't know about half the stuff going on in the mall and would have lost all the people he saved to the military.
- Mission Control
- "This, my friend... is hell!"
- Arc Words: "Pachamama" — "Mother Earth". His parents said it a lot whilst living in Santa Cabeza.
- The Bad Guy Wins: He ends up infecting dozens of children to cause future outbreaks — in spite of the fact that he dies and the outbreak is put down by Brock and the Special Forces, more will inevitably follow.
- Big Bad: He's the main villain for most of the game.
- Cain and Abel: With Isabela when she joined forces with Frank.
- Cold Sniper: For his second boss battle.
- Greater Scope Villain: He's responsible posthumously for almost all of the outbreaks after Willamette.
- The Heavy: He carries a lot of the storyline single-handedly, directly or not.
- Kick the Morality Pet: Shooting Isabela in the shoulder after finding out about her Heel–Face Turn. He regrets it afterwards, but by then he's starting to go a bit loopy.
- Roaring Rampage of Revenge: He feels entirely justified in starting the zombie outbreak after what the US did to his hometown of Santa Cabeza.Carlito: My purpose in life... has been to get revenge for what you people did to Santa Cabeza... To my hometown. Why... Why was your meat so much more important to you than human life? Why... Why did my people have to die to feed your fat bellies?!
- Sanity Slippage / Villainous Breakdown: As his plans keep getting ruined beyond all belief, he gets crazier and crazier.
- "Fine. I'll explain why all of this is your fault."
- Action Girl: Consistent through all three games.
- The Atoner: What Isabela is due to her brother's actions. Subverted by Dead Rising 3, where she's become as bad as her brother — especially with the revelation that, while still a bastard whose course of action was based on Revenge Before Reason, he was not quite as merciless as originally thought.
- Badass Biker: During her boss battle especially.
- Cain and Abel: With Carlito due to her siding with Frank.
- Defeat Means Friendship
- The Dragon: To Carlito.
- High-Heel–Face Turn
- Hot Scientist: She's quite the hot one.
- Morality Pet
- The Reveal: She's Frank's source in Case West.
- Sudden Sequel Heel Syndrome: In Dead Rising 3.
- Only Sane Woman: Oh boy, she has quite a lot of common sense.
- "I'd say this mission isn't quite over yet."
- Big Bad: He's either this or the Greater Scope Villain for most of the first game, as he's responsible for the massacre of Santa Cabeza and its cover-up, which motivates most of Carlito's actions, which in turn cause a wide outbreak of viruses in the future, including the one in Dead Rising 2. He's definitely the main villain for the overtime mission.
- Dangerously Genre Savvy: Unlike the sequel, when the special forces show up, they don't rush in to be zombie chow. They take positions out of reach on the roof, and shoot as many zombies as possible before methodically moving through the mall. They also utilize air support, having some Blackhawks sweep outside and gun down zombies with their machine guns, while the soldiers work inside. Brock himself rides around in a tank. After they end up getting what they want, they don't hang around to increase casualties, and withdraw from the nonessential areas (though not from the entire place, as that would end the plot).
- This is in stark contrast to the soldiers in Dead Rising 2, who just rushed in with their entire force, consisting of two ten man rescue teams, riding up in Humvees with no air or armor support. If whoever was in charge of this operation pulled out all the same stops that Brock did, the mission would've been a success, gas zombies or no.
- Evil Laugh: And you can photograph it for drama Prestiege Points.
- Fisticuffs Boss
- Greater Scope Villain: For the entire series, as a result of his actions before the first game — he is indirectly responsible for every outbreak after Santa Cabeza.
- Lack of Empathy: Brock Mason doesn't seem to care much about the lives of his soldiers.
- Neck Snap: Can use one of these on a weakened Frank as a finishing move."This is as far as you go!"
- Shut Up, Kirk!Frank: That's all it was to you, huh? A mission! What about those innocent people who had to pay for sins committed by OUR GOVERNMENT and its inhuman research!?Brock: Our mistakes have not begun with this operation!
- "Let's see just how shameless you are, you dirty little skank."
- Acrofatic: For a woman that fat, she should not be able to move so quickly.
- Battle Theme Music: "Heaven's Crippin' In" by Supernova Syndicate.
- Dark Action Girl
- Degraded Boss: She's a really powerful zombie in Chop Till You Drop, there's actually two Jos in this game, one that's got two tazers, and the other is brown and has a tazer and a hand gun.
- Depraved Bisexual: She's seen molesting her victims with a nightstick and threatens an Ass Shove to Frank if he dares to interfere.
- Dirty Cop: If the other tropes didn't give it away.
- Fat Bitch: She's almost as big as Larry.
- Rape as Drama: Whatever she was doing with that nightstick, it couldn't have been pleasant...
- This Cannot Be!: How she takes her death at the hands of Frank.
- "I don't take kindly to vandalism!"
- Battle Theme Music: "Fly Routine" by Hostile Groove.
- Bullfight Boss: His demon shopping cart looks scary... but is really easy to avoid.
- Foreshadowing: He tells the player that Isabela was looking for medicine just as Frank was for his ally Brad.
- You can also find a survivor earlier who claims that a crazy guy yelling about vandals attacked him in the supermarket not long before you meet Steven yourself.
- Graceful Loser: For a guy who was crazy, he takes losing rather well.
- In his pre-death delirium, he concludes that Frank wasn't a vandal, but a customer.
- Improvised Weapon: A shopping cart with lots of blades taped to the front.
- Jump Scare: His death.
- Large Ham: "THIS IS MY STOOOORRREEE!!!"
- Married to the Job: Who cares about all those zombies walking about? A man's gotta protect his store.
- Pre-Mortem One-Liner: "CLEAN UP, REGISTER SIX!!!"
- Serious Business: His goddamn STOOOORRREEE!
- Shopping Cart Antics
- Shotguns Are Just Better: Sometimes whips out a shotgun if his ramming attack misses.
- "I can't serve my customers spoiled meat like that."
- Acrofatic: Just how the hell does a guy who looks like he could bitch slap a sumo wrestler into a coma move so freaking fast?!
- Affably Evil: He's crazy and a cannibal, but he's quite polite to Frank, treats him like a regular customer, and won't attack him unless provoked.
- Ax-Crazy: Clearly insane and cannibalistic, he also waves around a massive cleaver with nonchalance.
- Battle Theme Music: "On a Mission" by Hostile Groove.
- Bilingual Bonus: The tattoo on his neck is the Chinese character for "meat".
- Fat Bastard
- Giant Space Flea from Nowhere: Seriously, you and Carlito have another boss battle... then he suddenly pops up and starts causing more trouble.
- Giggling Villain: And rather unpleasant too.
- I'm a Humanitarian: He serves up human flesh as well as eating it himself.
- Trust Me, I'm an X: "Trust me, I'm a butcher!"
- "I trust those damn zombies about as far as I can throw 'em, but I trust people even less!"
- Crazy Survivalist: Making him distrustful of everyone.
- Dirty Coward: As soon as you defeat him, he starts pleading for mercy and calling you crazy for wanting guns bad enough to kill for them. This is, of course, right after he shoots an unarmed survivor for daring to suggest he share his guns.
- Karmic Death: Gets killed by the same survivor (now a zombie) he shot in the cutscene before his fight.
- Heel–Face Turn: You can save him in Chop 'Til You Drop. This allows you to upgrade weapons, but requires money to do so as opposed to merely taking the default guns from his shop when he's dead.
- Shotguns Are Just Better: Which makes him That One Boss to many players.
- The Alcoholic: He even drinks in the middle of his fight with Frank. If you get a shot of him downing a bottle, it's worth a ton of PP.
- "Looks like you're a pro after all, ya know."
- Annoying Laugh: As if he wasn't annoying enough already...
- Karmic Death: Funny enough, you can actually kill him before he tries to cross the Moral Event Horizon, and you're not penalized for it.
- Degraded Boss: He's just a zombie type in Chop Till You Drop.
- The Rival: To Frank for most of the game. When Frank starts one-upping him, he takes things too far...
The Convicts (Sam Franklin, Reginald Jenkins, and Miguel Sanchez)
- "Alright! Looks like we found our next contestants!""I'm gonna take out that dude, an' snatch his old lady!""Here we go!"
- Batter Up: Miguel (the convict who isn't driving or using the turret) wields a baseball bat unless Sam is killed. If that happens, he will move over and keep the jeep moving himself.
- Battle Theme Music: "Gone Guru" by Lifeseeker.
- Drives Like Crazy: Sam. Even more so in the Quick Time Event, where he keeps crashing into objects and blows himself up with it on the last pass.
- Establishing Character Moment: The first thing they do is take a swing at Frank when he steps out into the mall's park. When Miguel (the guy with the bat) misses, they then decide to go after two other survivors. Sadly, Frank can only save one of them, as Miguel doesn't miss a second time.
- Karmic Death: In the Quick Time Event of Chop Till You Drop, they get themselves killed trying to run down Frank and the survivor they missed in the cutscene. Bonus points for Miguel, who is beaten to death by his own bat, and Sam, who constantly crashes the car, before blowing it up along with himself on the last pass.
- Leitmotif: Gone Guru by Lifeseeker. It serves as an early warning if they're in the area when you enter.
- Quick Time Event/Press X to Not Die: Chop Till You Drop changes them into one long event: even if one hates any QTE on principle, it's a LOT better than the alternative.
- Scary Black Man: Reginald, especially since he mans the machine gun.
- Unexplained Recovery: They respawn each day with a new vehicle and everything. This is never explained or elaborated upon.
- Thankfully Averted in Chop Till You Drop, where they're all Killed Off for Real, one by one.
- "Everyone used to laugh at me..."
- Ax-Crazy: With emphasis on "Crazy".
- Badass: He's surprisingly competent with the chainsaws.
- Chainsaw Good: You even get to take both of them if you beat him. What's more is that a pair of books upgrade its durability and the damage it deals, meaning they can be used to kill thousands of enemies each. When they're used up, they'll respawn near where his boss battle took place, so they're easily replaceable. Rinse and repeat.
- Die Laughing: While being sliced by his own chainsaws.
- Dual Wielding: Chainsaws.
- Giggling Villain: Well, he is a clown...
- Hoist by His Own Petard: He can inflate and toss at you some balloons filled with gas, but if they explode next to him he'll be damaged instead. He also ends up falling on his own chainsaws.
- Knife Nut: If Frank gets too far away from him, he'll start tossing throwing knives at him.
- Large Ham: Well, he is a clown... and insane...
- Laughing Mad: Once a normal clown dedicated to entertaining local visitors of the mall, he becomes psychologically traumatized after witnessing the slaughter and zombification of his beloved audience during the outbreak.
- Made of Iron: The only enemy in the game that can block Real Mega Buster shots.
- Mirthless Laughter: A lot of his laughing seems more like cries of despair.
- Monster Clown: As if the hordes of zombies weren't bad enough...
- Non-Ironic Clown: Before the outbreak, he was one.
- Shout-Out: Can be seen wearing a servbot button during cutscenes.
- Tragic Villain: He used to be a normal guy before the outbreak, and was obviously traumatized by witnessing his audience, including small children, get eaten alive by walking corpses.
- Woobie, Destroyer of Worlds: He went nuts after the outbreak because his entire audience, including children, was slaughtered. His response to this is to kidnap and try murdering individuals, attack any zombies nearby with extreme prejudice, and laugh his arse off the whole time.
- "Name and rank, soldier!"
- Alas, Poor Villain: One of the only psychopaths to snap back to normal.
- Badass Baritone: Voiced by Steve Blum.
- Badass Grandpa: He moves several times the speed of a man his age, casually hangs dead zombies from his ceiling, and hits hard.
- Battle Theme Music: "Slave" by The Evolutionaries.
- Degraded Boss: Tragically, he ends up as a zombie type in Chop Till You Drop, becoming one of the very things that murdered his granddaughter.
- Dying as Yourself
- Machete Mayhem
- Shell-Shocked Veteran: Due to suffering a war flashback, he thinks everyone around him is a Vietcong guerilla.
- Teleport Spam: Can use some trapdoors in the rooms to move around.
- Tragic Villain
The Hall family (Roger, Jack, and Thomas)
- "But, daddy, he ain't no zombie. He's just a man!""Thomas! We're doin' this to survive. You know that.""Using a firearm for self defense is our god-given right as Americans, Thomas."
- Anti-Villain: Thomas, the youngest one. He's also the one fans wished they could save.
- Cold Sniper: Although that doesn't stop them from congratulating each other on a well-aimed shot or doing a high five as Frank rushes them with a chainsaw...
- Crazy Survivalist: Roger and Jack definitely. Thomas... not so much.
- Death Glare: Roger. Jesus dude...
- Dirty Coward: They spend the whole fight running away if you get in close, and aren't above shooting Frank in the back.
- Four Eyes, Zero Soul: Roger.
- Older Than They Look: Roger and his sons are all adults. Really.
- Roaring Rampage of Revenge: If you kill the other two, no matter what, the last will try to kill you.
- Shout-Out: Jack and Roger share names with the antagonists of The Lord of the Flies: like how Jack and Roger persuaded boys to join their tribe and kill Ralph, Jack and Roger Hall threaten and persuade Thomas to shoot Frank.
- "Spill his blood! The blood of the heretic!"
- Badass Grandpa: Despite being one of the oldest people in the mall, he moves extremely fast and swings a huge sword around during his boss fight.
- Battle Theme Music: "Bored Again" by Lockjaw.
- Cool Sword
- Evil Old Folks
- Eye Scream: After he's defeated, the extremely pointy idol his cult prayed to falls over and impales him right in the eye, killing him.
- Four Is Death: You fight him and the last members of his cult in theater number 4.
- Human Sacrifice: What he and his cult attempt to do when Frank first meets them. Ironically, he ends up killing himself on the very idol he himself made and tried to please this way.
- Karmic Death: In the end, he "saw" the light...
- Large Ham
- Lightning Bruiser: He may be old, but he can keep up with Frank with ease, even with that big sword of his.
- "I suppose you came here to l-l-laugh at me, too!"
- The Ghost: He doesn't appear at all in Chop Till You Drop.
- Groin Attack: Self-inflicted, no less.
- Guide Dang It: When he sets himself on fire, most people accidentally throw the fire extinguisher into his groin by using the aim button. You're supposed to just use it like any normal item by pressing the "B" button and holding it down until the fire goes out. It really doesn't help that the fire doesn't appear to be going out while the player is using the extinguisher, which means they'll have no idea it's even working until the flames suddenly go out.
- Heel–Face Turn
- Kill It with Fire: He even manages to catch himself on fire.
- Mad Bomber: In addition to his molotovs, he'll also throw bombs at Frank and send explosive toy cars after him.
- Meaningful Name: Just drop the C off his last name.
- Molotov Cocktail: His main weapon. If saved, he'll even share them with Frank.