Peter Paltridge: It's pretty obvious here, but in the Comic-Con spread and several other instances, Mulberry is just a stand-in for myself — me in the body of a teenage rich girl. (Why? Because Mulberry is cooler than me.)
Both of Mulberry's flashbacks of meeting Britney Spears in "Death by Captain and Tenille" involve her holding a hideous creature (first a stray kitten, then Kevin Federline) and asking, "Look! Isn't it pretty?" Thirteen pages later, a terrorist expresses disgust at America's "uncovered women," prompting a scene of Britney mooning paparazzi and repeating the question she asked Mulberry twice.
"The Positively True Adventures of the Alleged Texas Cheerleader-Murdering Mulberry" begins with Mulberry and her friends attending Veronica Mars' funeral following her show's cancellation. A fanboy suddenly enters and tries in vain to bring her back to life. Near the end of the comic, he encounters Veronica's actress, Kristen Bell, but she has taken on the form of Elle Bishop from Heroes.
Cool Loser: The other heiresses of Seven Springs may shun Mulberry for her refusal to do anything she considers embarrassingly stupid, such as getting high or drunk, but she's still smarter than any of them, and heiress to one of the world's most powerful monopolies, VGI.
Couch Gag: Ever since 2005, issues have used old, unusual-looking comic book covers instead of covers that bear direct relevance to the story. Some of them have Mulberry photoshopped into the scenes, but issues from October 2008 onward depict the covers unaltered.
Could Have Avoided This Plot: As Mulberry informs Jack, he wouldn't have gotten pursued by the government in "Jack the Ripper" if instead of downloading an illegal patch for Planet of Warcraft, he just asked Mulberry for $64.95 to buy an upgraded version.
Mulberry: Through the magic of editing, 4Kids Productions has turned a ninja cartoon into a depiction of daily American school life! Naruto is now known here as Larry and His Socially Conscious Adventures, and it's being hailed by critics as "Doug for the 21st Century! Here's a peek!"
(Three page preview plays)
Mulberry: Some complain that things like this destroy the original artist's vision. I say, who cares? The man's all the way back in Japan; how's he gonna find out?
Jack: And he probably doesn't have internet...
Cut His Heart Out with a Spoon: At the end of the page where Mulberry introduces herself, Jack, and Taffy to new readers, she claims the site has infected one of the reader's folders, and opening that folder would render the computer incapable of visiting any website other than the one for Dora the Explorer.
The Dead Rise To Advertise: "Franken-Berry" contains a literal example. Procter and Gamble win an auction for MIT scientists to resurrect one deceased person, and pick Orville Reddenbacher (sic) as the person to bring back so that he can create new popcorn commercials.
Jack: Really? You want to go back? Hillary Clinton: As long as I'm in this body, I'll never see Chelsea again! Even if I gain the world...it's not worth it if I lose my only child! It's not worth it...I've been so stupid! I've been so greedy and stupid! Jack: Well...wow, I have to say I'm surprised... Hillary Clinton:What kind of a monster do you think I am????
Fake-Out Opening: "Jack the Ripper" begins by showing a fire-launching, silhouetted person exploring a village, but it turns out the person is just a character Jack is playing in an online game.
In "Obamadramarama," Mulberry's scheme to take control of Sarah Palin's body goes awry when she and her friends obtain the wrong hair sample, giving [[Hilary Clinton]] control over Mulberry's body.
At one point in "Mulberry's Epic Yarn," Mulberry and Taffy find a room full of View-Masters that allow users to see from the perspective of a celebrity, and also control what that person says and does. Incidentally, Mulberry briefly uses one to finally control Sarah Palin.
Mulberry's battle with Hayden Panettiere in "The Positively True Adventures of the Alleged Texas Cheerleader-Murdering Mulberry" includes some robots.note Mulberry controlled the silver and purple 'bot, while Panettiere used the gray and green one.
Justified Criminal: In "Prison Broke", Mulberry learns that Mary's kidnappers only want better treatment while they work at the Roach Hotel. She decides to help them fulfill this desire.
Justified Title: "Year Six" is explained as referring to the sixth year of George W. Bush's presidency, the time Mulberry has predicted will mark the Democrats' largest effort to get him impeached.
Laser-Guided Amnesia: Early on in "Obamadramarama," Mulberry explains that whoever she will switch brains with later will not remember anything she did while in Mulberry's body, and instead assume she went unconscious for the duration of the switch.
Last-Second Word Swap: After Mulberry fails in "Heiress A Parent" to convince the President of Television to lessen the amount of programs children can't watch, she exclaims, "Go to...a field of daisies!" after noticing one of her wards standing near her.
When the wards in "Heiress A Parent" start laughing wildly at news reports about the "weinergate" scandal, Taffy tells them about a PSA in which a man laughed so hard at dirty jokes, he turned into a donkey, then exploded. Taffy then asks the children if they want to die that way.
At the end of "Heiress A Parent", Mulberry decides to directly remind Pitt's and Jolie's children that TV doesn't always accurately teach right from wrong, especially when sex and/or violence become involved. However, after the children assure Mulberry that they won't follow Barney's pornographic-sounding suggestion for a Google image search, Mulberry tells them, "Remember, this is the same TV that keeps telling you Santa Claus is real!" The children don't seem to react kindly to this.
Shocking Swerve: In-universe: Mulberry has to come up with one for Brittany's Murphy's final movie in "Murphy's Lawn," since it originally had No Ending. When the movie comes out with her ending attached, all the viewers seem amazed and satisfied with the twist.
Stating the Simple Solution: In "Jack the Ripper", Mulberry uses disguise and deception to free Jack from prison. Afterward, he asks Mulberry why she didn't just pay the bail. She answers, "This way was more fun!"
Wolverine Publicity: Peter has announced that if his books ever reach the point where he created Mulberry Sharona, each volume will contain her name in the title.note Except for Mulberry Likes This: A Platypus Comix Tenth Anniversary Treasury, the books currently go only up to May 2004, and BANG! seems to have taken up too much of Peter's time for him to release more.
Author Avatar: Mulberry usually fills this role, but one of the minor characters in "Friendship is Voodoo"-Jeff, the "Socially Impaired Penniless Cartoonist"- does as well.
Be Careful What You Wish For: In "Friendship is Voodoo", Mulberry tries to make new friends at a coffee bar, but everyone becomes too distracted with their tablets to chat. One of her failed attempts to get their attention involves exclaiming that a meteor will destroy the bar, muttering, "...I wish!" afterward. Right after she leaves, a meteor actually crushes the bar and its patrons.
Big Applesauce: Mulberry spends "The Holiday Issue" visiting New York City.
Broken Record: A Comcast commercial in "Mulberry's Wraparounds" consists entirely of the CEO repeating the word, "XFINITY", much to the viewers' annoyance.
Comically Missing the Point: Mulberry holds a "Greatest Person Alive" Award Show in "First World Problems", and tells viewers to answer via the Internet. To her dismay, some Trolls declare Adolf Hitler the winner. The foremost reason Taffy sees not to give Hitler the prize money concerns the fact that he's not alive.
Cool and Unusual Punishment: In "Mulberry's Wraparounds", Mulberry and her friends act rather terrified at their inability to fast-forward commercials when watching TV live, instead of on their DVR. The stupidity of the following ads makes their fears seem justified.
A Day in the Limelight: "Mulberry Killed the Brenda Starr" has Taffy announce "The first all-Taffy issue of BANG!" However, Mulberry admits that she forgot about promising Taffy the whole issue, and already gave most of it to the other contributors. Consequently, Taffy only ends up getting one page to herself, most of which she spends recapping "GameSaw".
Hair-Trigger Temper: "Mulberry's Wraparounds" portrays the title character of The Legend of Korra as constantly upset at anyone and anything that seems to try to boss her around. In the same comic, Mulberry eventually gets so fed up of the stupid commercial breaks, she smashes the TV with a baseball bat.
Humans Are Bastards: By attending Vess MacMeal's Friendship Academy in "Friendship is Voodoo", Mulberry learns that friends tend to unexpectedly separate, mooch off of each other, and refuse to listen to each other's emotional problems.
Irony: In "First World Problems", Mulberry wins $10,000 in a Name That Tune-esque Radio Contest, which she entered only because she became fed up with having to listen to people incorrectly name the song.note "Clocks" by Coldplay Since she already has plenty of cash to spare, she decides to give the money to someone who desperately needs more. It ends up going back to one of the radio station's DJs, who also gave Mulberry false reasons (partially ripped off of "The Christmas Shoes") for needing it.
It Makes Sense in Context: The fifth page of "Game of Homes", located on page 11 of its BANG! issue, begins with a text box reading this:
For those of you who opened this paper to the middle portion and are now wondering why Tyrion Lannister is living in a dinky apartment next to a group of rowdy fratboys, that's what you get for skipping ahead. Nothing but confusion! Go back and read this issue properly, from page one, like we suggested in the first place. Go on!
Lonely Rich Kid: "Friendship is Voodoo" explores Mulberry's struggles in trying to make more friends.
Mood Whiplash: "The Holiday Issue" begins with Jack promising the readers a heartwarming holiday story, only to get interrupted with news that New York must become vacated in preparation for a hurricane.
"Mulberry Killed the Brenda Starr" sees Mulberry and her friends consider buying the former Portland, Oregon headquarters of the periodical The Oregonian, which recently lost those offices due to cuts performed by the corporate sponsors.
"Things I Actually Saw at Rose City Comic-Con" recreates occurrences and experiences that Peter had at the eponymous convention.
Peter based the Microapartment building owner's scheme in "Game of Homes", to build an apartment building with no parking lot or individual kitchens, on the activities of the proprietor of a complex in Portland.
Repurposed Pop Song: One part of "Mulberry's Wraparounds" has Mulberry lament (by quoting This Very Wiki) that Blondie's "One Way or Another" gets used in advertising so often, she can't hear it without thinking of one of the many moronic commercials that played it. This segues into a collection of other examples of Repurposed Pop Songs, at least some of which actually happened.note A 1977 Halls commercial with The Rolling Stones' "(I Can't Get No) Satisfaction", a 1986 laxative commercial with The Beatles' "Revolution", a 1996 Mountain Dew commercial with Queen's "Bohemian Rhapsody", a 2006 Circuit City commercial with The Cars' "Just What I Needed", and a 2013 Ridiculously Loud Chevy commercial with Nirvana's "Smells Like Teen Spirit".
Shaggy Dog Story: During the last page of "Things I Actually Saw at Rose City Comic-Con", Mulberry notices her phone missing. She proceeds to borrow someone else's phone to call a ride home, then tell a policeman who she suspects of stealing hers. When Taffy comes to pick Mulberry up, she notices her phone in the back seat of the car, and realizes it must have fallen out of her pocket before the convention.
Stepford Smiler: Among other pieces of discouraging advice Mulberry receives from attending Vess MacMeal's Friendship Academy in "Friendship is Voodoo", Vess encourages students to suppress negative emotions, instead of ask friends for comfort.
Take That: "First World Problems" has Justin Bieber get denied an invitation to Mulberry's Greatest Person Alive Award Show.
A Taste Of Their Own Medicine: "Game of Homes" has Mulberry challenge the propietor of a cheap residential complex to live among the tenants for a week.
Tempting Fate: While getting pursued by a Sinister Silhouette in "The Holiday Issue", Mulberry comments, "I don't see how this day could get any-", shutting herself up before she can say the word, "worse." She then nearly gets engulfed in a hurricane.
Trade Snark: When Taffy mentions Bing in "Mulberry's Wraparounds", a trademark symbol appears next to the name.
Jack: She must do something with that Seinfeld syndication money, right? She doesn't even need it! Taffy: Yeah! She must have funded like, forty hospitals by now! Jack: Yeah... Taffy: Presumably... Mulberry: She's NOT reading this, knock it off!
Yank the Dog's Chain: "Friendship is Voodoo" has two of Mulberry's seemingly successful attempts at making a new friend fall flat. First, her new Black Best Friend becomes too preoccupied to talk to her again. Later, she strikes a geeky conversation with some other guests at a party, only to learn that they're actually Portlandia cast members who mistook her for Aubrey Plaza.