Peter Paltridge: It's pretty obvious here, but in the Comic-Con spread and several other instances, Mulberry is just a stand-in for myself — me in the body of a teenage rich girl. (Why? Because Mulberry is cooler than me.)
Both of Mulberry's flashbacks of meeting Britney Spears in "Death by Captain and Tenille" involve her holding a hideous creature (first a stray kitten, then Kevin Federline) and asking, "Look! Isn't it pretty?" Thirteen pages later, a terrorist expresses disgust at America's "uncovered women," prompting a scene of Britney mooning paparazzi and repeating the question she asked Mulberry twice.
"The Positively True Adventures of the Alleged Texas Cheerleader-Murdering Mulberry" begins with Mulberry and her friends attending Veronica Mars' funeral following her show's cancellation. A fanboy suddenly enters and tries in vain to bring her back to life. Near the end of the comic, he encounters Veronica's actress, Kristen Bell, but she has taken on the form of Elle Bishop from Heroes.
Cool Loser: The other heiresses of Seven Springs may shun Mulberry for her refusal to do anything she considers embarrassingly stupid, such as getting high or drunk, but she's still smarter than any of them, and heiress to one of the world's most powerful monopolies, VGI.
Couch Gag: Ever since 2005, issues have used old, unusual-looking comic book covers instead of covers that bear direct relevance to the story. Some of them have Mulberry photoshopped into the scenes, but issues from October 2008 onward depict the covers unaltered.
Could Have Avoided This Plot: As Mulberry informs Jack, he wouldn't have gotten pursued by the government in "Jack the Ripper" if instead of downloading an illegal patch for Planet of Warcraft, he just asked Mulberry for $64.95 to buy an upgraded version.
Mulberry: Through the magic of editing, 4Kids Productions has turned a ninja cartoon into a depiction of daily American school life! Naruto is now known here as Larry and His Socially Conscious Adventures, and it's being hailed by critics as "Doug for the 21st Century! Here's a peek!"
(Three page preview plays)
Mulberry: Some complain that things like this destroy the original artist's vision. I say, who cares? The man's all the way back in Japan; how's he gonna find out?
Jack: And he probably doesn't have internet...
Cut His Heart Out with a Spoon: At the end of the page where Mulberry introduces herself, Jack, and Taffy to new readers, she claims the site has infected one of the reader's folders, and opening that folder would render the computer incapable of visiting any website other than the one for Dora the Explorer.
The Dead Rise To Advertise: "Franken-Berry" contains a literal example. Procter and Gamble win an auction for MIT scientists to resurrect one deceased person, and pick Orville Reddenbacher (sic) as the person to bring back so that he can create new popcorn commercials.
In "Obamadramarama," Mulberry's scheme to take control of Sarah Palin's body goes awry when she and her friends obtain the wrong hair sample, giving Hillary Clinton control over Mulberry's body.
At one point in "Mulberry's Epic Yarn," Mulberry and Taffy find a room full of View-Masters that allow users to see from the perspective of a celebrity, and also control what that person says and does. Incidentally, Mulberry briefly uses one to finally control Sarah Palin.
Mulberry's battle with Hayden Panettiere in "The Positively True Adventures of the Alleged Texas Cheerleader-Murdering Mulberry" includes some robots.note Mulberry controlled the silver and purple 'bot, while Panettiere used the gray and green one.
Justified Title: "Year Six" is explained as referring to the sixth year of George W. Bush's presidency, the time Mulberry has predicted will mark the Democrats' largest effort to get him impeached.
Laser-Guided Amnesia: Early on in "Obamadramarama," Mulberry explains that whoever she will switch brains with later will not remember anything she did while in Mulberry's body, and instead assume she went unconscious for the duration of the switch.
Last-Second Word Swap: After Mulberry fails in "Heiress A Parent" to convince the President of Television to lessen the amount of programs children can't watch, she exclaims, "Go to...a field of daisies!" after noticing one of her wards standing near her.
Medium Blending: "Let's Scare Mary Roach to Death" combines character drawings with photographic backgrounds as Mulberry forces Mary to spend a night in the abandoned, decaying Dixie Square Mall.
Missing Episode: Several, but the absence of "Suddenly Mulberry" sticks out the most. After its removal, "Mulberry's 2004 Fall TV Preview" became the oldest comic in the Mulberry archive. A few obvious signs exist that something came before it: the cover reads, "the second one", and Mulberry acknowledges the comic's interrupting her actual first arc.
At the end of "Heiress A Parent", Mulberry decides to directly remind Pitt's and Jolie's children that TV doesn't always accurately teach right from wrong, especially when sex and/or violence become involved. However, after the children assure Mulberry that they won't follow Barney's pornographic-sounding suggestion for a Google image search, Mulberry tells them, "Remember, this is the same TV that keeps telling you Santa Claus is real!" The children don't seem to react kindly to this.
Shocking Swerve: In-universe: Mulberry has to come up with one for Brittany's Murphy's final movie in "Murphy's Lawn," since it originally had No Ending. When the movie comes out with her ending attached, all the viewers seem amazed and satisfied with the twist.
Wolverine Publicity: Peter has announced that if his books ever reach the point where he created Mulberry Sharona, each volume will contain her name in the title.note Except for Mulberry Likes This: A Platypus Comix Tenth Anniversary Treasury, the books currently go only up to May 2004, and BANG! seems to have taken up too much of Peter's time for him to release more.
Comically Missing the Point: Mulberry holds a "Greatest Person Alive" Award Show in "First World Problems", and tells viewers to answer via the Internet. To her dismay, some Trolls declare Adolf Hitler the winner. The foremost reason Taffy sees not to give Hitler the prize money concerns the fact that he's not alive.
Cool and Unusual Punishment: In the November 2013 comic, Mulberry and her friends act rather terrified at their inability to fast-forward commercials when watching TV live, instead of on their DVR. The stupidity of the following ads makes their fears seem justified.
A Day in the Limelight: "Mulberry Killed the Brenda Starr" has Taffy announce "The first all-Taffy issue of BANG!" However, Mulberry admits that she forgot about promising Taffy the whole issue, and already gave most of it to the other contributors. Consequently, Taffy only ends up getting one page to herself, most of which she spends recapping "GameSaw".
Dramatic Irony: In "First World Problems", Mulberry wins $10,000 in a Name That Tune-esque Radio Contest, which she entered only because she became fed up with having to listen to people incorrectly name the song.note "Clocks" by Coldplay Since she already has plenty of cash to spare, she decides to give the money to someone who desperately needs more. It ends up going back to the radio station's DJ, who also gave Mulberry false reasons (partially ripped off of "The Christmas Shoes") for needing it.
Global Ignorance: When Mulberry and her friends visit Portland, Oregon in "Mulberry Killed the Brenda Starr":
Mood Whiplash: "The Holiday Issue" begins with Jack promising the readers a heartwarming holiday story, only to get interrupted with news that New York must become vacated in preparation for a hurricane.
"Mulberry Killed the Brenda Starr" sees Mulberry and her friends consider buying the former Portland, Oregon headquarters of the periodical The Oregonian, which recently lost those offices due to cuts performed by the corporate sponsors.
"Things I Actually Saw at Rose City Comic-Con" recreates occurrences and experiences that Peter had at the eponymous convention.
Repurposed Pop Song: One part of the November 2013 comic has Mulberry lament that Blondie's "One Way or Another" gets used in advertising so often, she can't hear it without thinking of one of the many moronic commercials that played it. This segues into a collection of other examples of Repurposed Pop Songs, at least some of which actually happened.note A 1977 Halls commercial with The Rolling Stones' "(I Can't Get No) Satisfaction", a 1986 laxative commercial with The Beatles' "Revolution", a 1996 Mountain Dew commercial with Queen's "Bohemian Rhapsody", a 2006 Circuit City commercial with The Cars' "Just What I Needed", and a 2013 Ridiculously Loud Chevy commercial with Nirvana's "Smells Like Teen Spirit".
Mulberry quotes This Very Wiki when talking about "One Way or Another".
Shaggy Dog Story: During the last page of "Things I Actually Saw at Rose City Comic-Con", Mulberry notices her phone missing. She proceeds to borrow someone else's phone to call a ride home, then tell a policeman who she suspects of stealing hers. When Taffy comes to pick Mulberry up, she notices her phone in the back seat of the car, and realizes it must have fallen out of her pocket before the convention.
Take That: "First World Problems" has Justin Bieber get denied an invitation to Mulberry's Greatest Person Alive Award Show.
Tempting Fate: While getting pursued by a Sinister Silhouette in "The Holiday Issue", Mulberry comments, "I don't see how this day could get any-", shutting herself up before she can say the word, "worse." She then nearly gets engulfed in a hurricane.
This Loser Is You: A Taco Bell commercial in the November 2013 comic bears the slogan, "Our ads are stupid! Just like you!"
Trade Snark: When Taffy mentions Bing in the November 2013 comic, a trademark symbol appears next to the name.
Jack: She must do something with that Seinfeld syndication money, right? She doesn't even need it! Taffy: Yeah! She must have funded like, forty hospitals by now! Jack: Yeah... Taffy: Presumably... Mulberry: She's NOT reading this, knock it off!