I'll never let anything come between us, MJ. Not supervillains, not dictators, not mad scientists, or monsters, or hypnotists, or aliens, or dimensional vortexes....not even comics editors.
The 2008 Platypus Comix miniseries True Believers takes place while the characters from the website's flagship comics have gone on strike. The Head Executive tries to tide readers over with a Spider-Man comic, hoping he could get away with featuring characters he doesn't own when the characters he does own won't cooperate. The resulting story became Platypus Comix's Take That against Marvel Comics' reviled One More Day comic, which had concluded two weeks earlier. In a 48-page, two-month-long, Roger Rabbit-ish storyline, Spidey and Mary Jane Watson fight to save their marriage from being wiped out by their own editor, Joe Quesadilla — a vicious Quesadacaricature.
Battle Couple: Peter and MJ become one as they protest Joe Quesadilla.
The Big Damn Kiss: The only kiss that Peter and MJ get to share in this whole story follows MJ defeating Joe Quesadilla once and for all. It is accompanied by what looks like an aura surrounding the couple, and Cherry Blossoms falling, the latter much to the duo's confusion.
Book Ends: The comic begins and ends with Spidey having to save MJ after she gets kidnapped.
Brainwashed and Crazy: Joe Quesadilla takes control of Mary Jane's mind and tries to make her kill herself.
Cerebus Syndrome: Platypus Comix author Peter Paltridge said that "True Believers" started out as a less dramatic story for the fourth week of the Character Strike. He first published the early chapters under the Self Deprecating title, "Peter Paltridge, The Amazing Spider-Hack."
Chekhov's Gun: After turning down the offer to become Jackpot, Mary Jane carries a stamp out of Quesadilla's office. During the climax of the comic, she presses the stamp against Quesadilla's forehead and Retcons his existence.
Continuity Reboot: After getting rid of Mary Jane, Joe Quesadilla also undoes the last 30 years of storylines to make Peter unemployed and living with his aunt.
Corrupt Corporate Executive: Joe Quesadilla shows no qualms with putting Spidey's and MJ's happiness or MJ's life in danger for the sake of boosting comic sales.
Death Is Cheap: Comic book characters "always come back", as Mary Jane explains after a revitalization.
Despair Event Horizon: After Spidey discovers that Quesadilla erased everything that happened in the last 30 years, he asks Doctor Octopus to Mercy Kill him. He gets better, "five miniseries, three crossovers, and one apocalyptic battle later."
Divided for Publication: An early treatment for the comic treats it as a trilogy, but the finale ended up getting divided into two parts.
The Final Temptation: During the climax, Quesadilla offers Peter the revivals of Uncle Ben, Richard and Mary Parker, and/or Gwen Stacy if he lets him erase the marriage. He nearly accepts, but after deciding he wants MJ to be happy, he asks her what to do, then follows her request to decline the temptation.
After the Head Executive's intro, the comic begins by revealing that Doctor Octopus has once again kidnapped Mary Jane. He boasts to her that when Spider-Man comes to the rescue, he will fall into the Death Trap he planted underneath the floor. To Doc Ock's dismay, MJ then reveals that Spidey was waiting in the hypothetical wings for him to reveal what he had up his sleeve. Spidey proceeds to pull Doc Ock into the trap, then take back MJ.
Suspiciously Apropos Music: As Peter dances with MJ the Friday evening after Quesadilla announces plans to erase their marriage, the song being played is Tom Petty and the Heartbreakers' "Mary Jane's Last Dance". Peter points out the irony of the song's lyricsnote mis-reproduced; the chorus says "one more time to kill the pain", rather than "one more night to feel the pain", but MJ informs him the song's actually about smoking pot.
Take That: In addition to all the potshots taken at Joe Quesada's ego and questionable business decisions...
Some time after Peter and MJ secede from Marvel, MJ grows desperate for another acting gig, and tells Peter that she might go into fanfiction. Peter warns her that she'll "throw away [her] decency" if she does so.
Toon Town: Storagetown, where comic book characters go when their publishers don't want to make books about them anymore.
What Happened to the Mouse?: The Platypus Comix Character Strike doesn't get brought up again after the first page. The return of the flagship series' characters a week after this storyline's resolution made up for that, but this still became the only comic released during the Strike in which the Head Executive does not appear on more than one page.