Characters / Helluva Boss: Immediate Murder Professionals

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Hell: Immediate Murder Professionals (Blitzo) | Goetia Royalty | Seven Deadly Sins | Others (Hell)

Immediate Murder Professionals

"When you want somebody gone,
And you don't want to wait too long,
Call the Immediate Murder Professionals!"

The main characters of Helluva Boss. The Immediate Murder Professionals, or I.M.P for short, are a startup assassination business in Hell that carries out its services on Earth, providing a way for the deceased to get revenge on those who wronged them in life.

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In General

• Ax-Crazy: All of them can slip into this at their worst, as shown in "OZZIE'S" where, upon returning from butchering a group of lumberjacks, the trio are in high spirits, even Moxxie, who is usually the least violent, is hyped. Millie is still exhilarated by the carnage they caused, roaring in triumph.
• Badass Crew: "Truth Seekers" certainly establishes the I.M.P as such, since they effortlessly slaughter an opposing force that outnumbers them at least 20 to 1. Subverted however, as Blitzo's comment that they're "All out of badassery" when the ammo runs dry, heavily implying that they mainly managed this due to having guns versus D.H.O.R.K.S melee weapons (and throwing stars).
• Badass in a Nice Suit: Downplayed, they wore suits while bodyguarding Octavia and Stolas, but the I.M.P also goofed off a lot in Loo Loo Land, with their boss' permission no less.
• Big Red Devil: Aside from Loona, they have the look of traditional demons with their red skin, horns, hooves, and pointed tails. Averted on the "Big" part, however.
• Big, Screwed-Up Family: Played With. Blitzo clearly believes that I.M.P is a family and tries to treat his employees this way, which is one of the only times Loona actually seems happy about something he does, but Moxxie (who is married to his co-worker Millie) outright tells him in the pilot that they are not a family but a business. This seems to have changed a bit within time.
• Bodyguarding a Badass: They're hired to be Stolas and Octavia's bodyguards on their trip to "Loo Loo Land", not that the former really needed it. As his swift dispatching of his final attacker revealed, Stolas could have dealt with the problem himself, but just wanted an excuse to have Blitzo around.
• Boom, Headshot!: This is I.M.P's preferred method of dealing with targets and opponents, as seen with Martha, two Imp assassins sent after Stolas in "Loo Loo Land", and several unnamed targets in "Spring Broken". Justified since the imps of I.M.P are all Fragile Speedsters who need to finish their targets off as quick as possible before they are cornered.
• Contrasting Sequel Main Character: To the Hazbin Hotel crew. The former are demons of human origin (except Charlie, who is the Princess of Hell) and are trying to reform sinners; the I.M.P crew are natives to Hell who abuse their home's toxic environment to gain money. They are also this in terms of class - a lot of the Hazbin crew are either powerful (Charlie as Princess of Hell and Alastor as the Radio Demon) or famed in-universe (Angel Dust is a famed adult entertainer who works for no less than one of the Overlords of Hell), whereas I.M.P are a group of demons just trying to run a business and aren't particularly rich or powerful, outside of Stolas from the extended cast.
• Combat Pragmatist: Justified since assassination isn't a gentleman sport, so I.M.P seems to have a clear "all moves go" policy when it comes to both doing their job and fighting. Examples include Millie freely attacks from the back and Blitzo has zero problems with biting in a fight to set up another attack.
• Cool Shades: Played with, the I.M.P dons shades and suits when they act as bodyguards for Stolas and Octavia in Loo Loo Land, problem is that they're not particularly competent as bodyguards with Blitzo specifically giving Millie and Moxxie time off and himself getting distracted by an old coworker.
• Crippling Overspecialization: While they ''are'' skilled fighters, none of I.M.P's members are terribly proficient at the other skills needed for assassination, almost never planning things in advance and mostly just winging it on the job, doing a terrible job at being stealthy or covert, and overall seriously lacking any professional conduct.
• Dark Is Evil: All of them wear dark clothing and are assassins for hire.
• Dysfunctional Family: They all come from one.
  • Both Blitzo and Moxxie were raised by horrible fathers and suffer a great deal from their Daddy Issues.
  • Loona does have a bit of a troubled relationship with her adopted father Blitzo but it is clear they still care for each other.
  • Millie's family also count as they are hypocritical and don't approve of Millie's freelance assassin career or her marriage to Moxxie. While she does still seem to love her parents, she hasn't had a decent moment with her sister yet.
• Even Evil Has Loved Ones: All of them are unrepentant assassins willing to even kill children for free if they're hired to do so, but they each show a capacity for love.
  • Blitzo thinks of himself and his employees as family, being particularly affectionate with his adopted daughter, Loona. He also has a giant picture of him and his sisters.
  • Millie and Moxxie are in a happy, stable, love-filled marriage. Millie also genuinely loves her parents and siblings. On Moxxie's end, he presumably has a good relationship with his parents as he had a nightmare of them being murdered; a nightmare which he unfortunately decided he'd go back to upon waking up as he found it less unsettling than waking up and discovering a creepily staring Blitzo atop him. Revelations in Season 2, however, makes it unclear if he considered the dream good or bad, judging by the way Crimson treated him.
  • Loona is the most bratty and immature, but she does genuinely care for Blitzo. She just hates showing it.
• Even Evil Has Standards:
  • They're murderers for hire, not wanton killers, and they don't like causing collateral damage if they can help it. When they accidentally shoot a child who wasn't one of their targets, they're clearly distressed and try to save the boy's life. Even when they murder him and mutilate his body at the end of the pilot, it can still count as a case of "Even Evil Has Professional Standards", as while they found him to be an insufferable jackass once he started talking, they only actually killed him when they learned he was indeed the target they were paid to take out.
  • In "Spring Broken", Moxxie points out they can't go around killing people at random just to win a bet against Verosika unless they have the clientele to cover the kill count. Blitzo agrees with him, and instead the organization releases a discount ad to attract a lot of clients so that the people they kill do fall under their purview.
  • The group are explicitly about killing people in exchange for money, mainly in the form of assassination contracts. If a job involves killing without money or money without killing, then they'll refuse. Anybody wanting to hire them must confirm to Blitzo that both killing and money payment are guaranteed details for the job. Even then, Blitzo only did the "bodyguard" deal as a one-time offer, and any further business he will only allow in an assassination contract-like way.
• Foil: The team contrasts each other on several fronts in terms of personality, which tends to add to their internal conflicts.
  • Blitzo and Moxxie contrasts heavily: Blitzo is abrasive, selfish, immature, blunt, frequently psychotic and an immature Cloudcuckoolander, while Moxxie is calm, polite, mature, nice and the realistic Straight Man. This goes for their love lives: Blitzo has had many shaky, toxic relationships ( Stolas, Verosika and Fizzarolli) that sunk because of his Master of the Mixed Message antics, while Moxxie's first serious relationship with Millie has blossomed into a wonderfully supportive marriage thanks to communicating their feelings regularly.
  • Millie and Loona are polar opposites in terms of personality and relationships. Millie is a Perpetual Smiler who is Happily Married and has a large family whom she loves and gets along well with (for the most part), while Loona is apathetic or angry most of the time, can't get with a guy she likes, and has a vitriolic to emotionally distant relationship with her adopted father. Particularly in the case of their parents the two have opposite ways of dealing with conflict; Loona will angrily tell off Blitzo when they're fighting, while Millie wouldn't raise her voice to her parents when they scold her.
• Fragile Speedster: "Murder Family" shows that Blitzo, Moxxie and Millie are all quite fast, especially compared to humans, but can be rather easily subdued.
• The Friends Who Never Hang: Justified, due to them only being co-workers and not friends, but Loona doesn't get much opporturnities to interact with Moxxie or Millie and it has been shown that Loona doesn't like Moxxie very much. The one time where Loona and Millie were forced to team up much of it happens offscreen.
• Fun with Acronyms: The assassin business run primarily by imps is called I.M.P (Immediate Murder Professionals).
• Gender-Equal Ensemble: Made up of two men (Blitzo and Moxxie) and two women (Millie and Loona).
• Guys Smash, Girls Shoot: The group as a whole Gender Inverts this. For the guys, both of them are highly proficient in long-range sniping, alongside Moxxie being a Multi-Ranged Master and Blitzo favoring a Flintlock pistol. For the girls, while Millie is capable of killing using guns, it's not her forte, primarily acting as a Multi-Melee Master who favors knives, and when Loona fights she primarily wields bladed weapons alongside her claws and fangs.
• Incompetence, Inc.: Mostly in the pilot, but even in their more professional portrayal in the series proper they've had a bit of a spotty track-record: from Blitzo's refusal to let Loona work in the field even though she seems like the best fighter among them, to their constant failure to wear disguises on Earth leading to Blitzo and Moxxie getting kidnapped by the The Men in Black in "Truth Seekers".
• Laughably Evil: For a bunch of unrepentant killers, they're really damn funny with how dysfunctional and argumentative they are.
• A Lighter Shade of Black: They're demons that'll kill anyone they're hired to (even kids), but they're not relentless mass-murdering monsters like a vast majority of Hell's population, and they try to refrain from killing anyone that's not their target, even going as far as doing their best to save the life of a person when they think they got the wrong one.
• Murder, Inc.: I.M.P (Immediate Murder Professionals) is the assassin business founded by Blitzo for the purpose of traveling to the living world and killing off those who wronged their clients when they were alive.
• Never Suicide: If the client wants, they can make their target's death look like a suicide. Their TV commercial shows Blitzo hanging someone and Millie writing a fake suicide note.
• Nice Mean And In Between:
  • Out of the I.M.P in the pilot: Millie is nice, as she is the most kind-hearted out of all of them. Moxxie is mean, as he is very aggressive, especially towards Blitzo and Loona. Blitzo is in-between, as he is mean to others, but wants everyone in his business to feel like a happy family.
  • "Murder Family" shows that in regards to their sense of morality: Moxxie is nice, preferring to only kill genuinely evil targets while sparing innocent ones. Blitzo is mean, only caring about killing his targets and getting paid, regardless of how innocent or guilty they are. Millie is in-between, as while she appreciates Moxxie's strong moral compass, she makes a point that killing people is their job that they get paid for, so innocence or guilt is irrelevant in regards to who they kill.
• Noodle Incident: "Murder Family" shows that Blitzo has a button for clients giving birth in his office. Why he would need such a button goes unexplained.
• Normal Fish in a Tiny Pond: They have been shown to be fairly formidable in their own right when killing humans but it's been stated that imps are actually the lowest class of demon in the infernal hierarchy and they appear to be noticeably weaker and lack the special powers of other demons. It's also shown that humans are actually quite capable of beating them if they lose the element of surprise.
• Not-So-Harmless Villain: Yes, they're all various flavors of Laughably Evil and constantly bickering with one another, but they're still legitimately dangerous and not to be underestimated. "Murder Family" sees I.M.P going toe-to-toe with a family of violent rednecks and winning, and "Spring Broken" has them effortlessly trick people with a Honey Trap. "Truth Seekers" dials it up to 11.
• Our Demons Are Different: Unlike most of the characters from Hazbin Hotel, who were mortal souls turned into demons, the imps and Loona are naturally Hell-born demons like Charlie.
• Out of Focus: Downplayed with Season 2. While Blitzo is still the main character and has a consistent presence, the rest of the team suffer this to different extents depending on the episode in favor of other characters, Stolas in particular. None of them even appear in "The Circus", "Oops", and "MAMMON'S MAGNIFICENT MUSICAL MIDSEASON SPECIAL (ft. Fizzarolli)" in favor of Stolas for the first, and Fizzarolli and Asmodeus for the latter two. Loona in particular suffers this, only having a speaking role in "Seeing Stars".
• Paper-Thin Disguise: With the exception of Loona, who has a genuinely convincing magical Human Disguise, the rest of the team have to resort to (often poor) costumes. Like when they didn't use disguises though, nobody bats an eye.
• Pet the Dog: For what it's worth, they try to save the life of a child they accidentally shot, even giving him medical care in Hell after the human doctors threw the kid out the window for having no insurance. Though once they find out the kid actually was the correct target, they're more than happy to finish the job, especially since Eddie proved to be such a tremendous Jerkass.
• Pragmatic Villainy: Since they're only paid to take out certain people and need to maintain the masquerade on Earth, they try to limit themselves to doing their job with as little collateral damage as possible. In "Spring Broken", Moxxie notes that Blitzo's bet with Verosika is doomed to fail without enough clients, because "we aren't just going up to massacre" random people. Once they get to Earth, I.M.P has Loona act as a Honey Trap to lure people away, all so they can kill only their targets and avoid any unwanted attention. They do all of this less out of a sense of morality or decency, and more because they don't want the consequences of killing the wrong people to come back to bite them in the ass.
• Punch-Clock Villain: Zig-Zagged, I.M.P usually only ever kills people while "on the clock", but they can still act pretty assholish during their downtime. Even when doing assassinations they consider as "just a job" they can be needlessly sadistic and cruel. Best exemplified in "C.H.E.R.U.B" where they easily could have just shot Lyle or damaged his life support but instead decide to cruelly drive Lyle into thinking that life is nothing but misery.
• A Real Man Is a Killer: While they're all killers, everyone except Moxxie prides themselves on being able to kill people regardless of what they may have done to warrant it. Blitzo in particular chides Moxxie for not having this mentality.
• Red and Black and Evil All Over: All of them are remorseless killers who have varying degrees of black and red in their design.
• Signature Team Transport: The I.M.Pmobile, a run-down old van with their logo painted onto the side of it.
• Smart People Shoot: the most intelligent and most reasonable member of I.M.P is Moxxie, and he's also a total Gun Nut. The second smartest, Blitzo, also often uses flintlock pistols. Meanwhile, Millie and Loona work as the muscle of the team.
• Stronger Than They Look: None of the imps look very muscular, but both Blitzo and Millie are shown to be quite physically formidable, especially when angered, as the former have effortlessly ramming his fist through a wooden wall and manhandled opponents his size and above with ease, while Millie has litterally ripped another demons' skeleton out of his body or pried open the jaws of a mutated fish hundreds of times her size.
• Stylistic Suck: The I.M.P commercial's quality isn't exactly very good, being rather grainy, among other things.
• Super-Toughness: They have the regular-issue durability that comes with being a demon, which comes out in full force when they go to the living world, as they retain that durability up to the point where only blowing out their brains will send them back to Hell, whereas the humans they go to kill are just as squishy by comparison as you'd expect. They are also completely immune to fire, as revealed when Blitzo and Millie are burned at the stake. That said, while destroying their brains is the only thing that will re-kill them, being shot, stabbed, or smashed can still hurt and incapacitate them.
• The Team: Blitzo is The Leader; headstrong, tries to be a Mastermind type but is constantly criticized for being incompetent. Moxxie is The Lancer who doubles as The Smart Guy; a cultured, polite imp skeptical of Blitzo's eccentric yet nonsensical strategies. Millie is Moxxie's wife, whom also takes the role of The Big Guy and The Heart, the mediator between Blitzo and Moxxie's bickering, but will relentlessly maim her targets and especially those who harm her husband. Loona shares the role as The Big Guy with Millie, and not only does she tower over the imps, if "The Harvest Moon Festival" is any indication, Loona being summoned by Blitzo to fight Striker seems to speak volumes about her combative prowess. Then "Truth Seekers" comes along and we see exactly how dangerous she is. The only reason Striker is still alive is the fact that she didn't take Blitzo's summons seriously.
• Teeth-Clenched Teamwork: The I.M.P staff can barely stand one another, which is the internal conflict that arises in conjunction with actually running their business and carrying out their contracts.
• Villain Protagonist: An organization that murders living people on behalf of their clients for whatever reason, justified or otherwise. They're also the main protagonists.
• Weak, but Skilled: Their status as imps and a hellhound put them at the absolute bottom of Hell's pecking order, being the weakest a demon can possibly be, especially the imps, since unlike hellhounds such as Loona that possess small amounts of magic, the imps are near powerless outside of fire immunity and Super-Toughness. Despite this physical weakness, all four show themselves to be vastly more skillful and resourceful when it comes to their assassination abilities than most of their opponents. It especially shows well when faced against C.H.E.R.U.B, who are Unskilled, but Strong when it comes to their magical abilities, with I.M.P having the angels heavily on the ropes due to utilizing both the cherubs weaknesses and their own surroundings to maintain an advantage. Said situation subtly implies that if I.M.P weren't in the perfect situation to use said advantages, C.H.E.R.U.B being inherently stronger would've caused them serious trouble.
• Would Hit a Girl: Naturally, as they target just about anyone a client pays them to, so gender is completely irrelevant.
• Would Hurt a Child: Zig-Zagged. I.M.P will murder children if hired to do so, with the jingle itself even saying they'll do it for free, but they are horrified when they shoot a child who seemed to just be in the wrong place at the wrong time and even tried to get him medical care. Of course, once they learn he was the target, they have no issue finishing him off, especially since he had just insulted all of them.
• Would Not Shoot a Civilian: They have no real rhyme or reason to take out anyone who they aren't paid to deal with, and so they try to avoid collateral damage. When they shot a kid accidentally in the pilot episode, they rush to try and save him. When Blitzo, Moxxie and Millie are all beaten and captured by a murderous cannibal family, they decide to leave as soon as their target is dead rather than take out the rest. When Blitzo challenges Verosika that he can kill more people than she can screw, Blitzo makes it so all the people he kills were targets.
• Yellow Eyes of Sneakiness: Aside from Loona, they all have yellow sclera, and make a living as an incredibly shady organization of hitmen.

Blitzo / Blitzø

Blitzo Buckzo / Blitzø Buckzo

The founder and manager of Immediate Murder Professionals (I.M.P). An energetic but incompetent boss, Blitzo tries to motivate his employees to do a better job, but his methods leave a lot to be desired. The "o" in his name is silent. At least, it is now.

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See his page for tropes relating to Blitzo.

Moxxie

Moxxie Knolastname

"We aren't a family, sir! You are the boss! We are the employees!"

Voiced by: Richard Steven Horvitz (English),^{Foreign VAs} Rémi Gutton (French), Gerardo Alonso (Latin American Spanish)

An assassin and I.M.P's resident weapons expert, as well as Millie's husband. Despite sticking out like a sore thumb amongst the generally murder-happy I.M.P team, he serves as the voice of reason among I.M.P - or, at least, he tries to. Blitzo never seems to actually heed any of his advice, much to his increasing frustration.

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• Absurd Phobia: He admits to Millie that he's disturbed by theme park mascots, easily being scared by one in "Loo Loo Land". Possibly downplayed since his reasoning apparently has something to do with the mascots being "a pervert under there", to which the subject of his accusation sighs and sullenly agrees. And then subverted when we learn in Season 2 that Moxxie's father is a mafia boss who hides his activities in an abandoned theme park, including torture and murder, and that Moxxie was forced to witness this and maybe even to participate when he was still a child.
• Affably Evil: He swears the least out of anyone in the show, and he always refers to Blitzo as "sir." He's also generally kind-hearted and polite, all of which kinda belies the fact that he's an actual demon from Hell and a professional assassin for hire.
• Affectionate Nickname: Millie tends to call him "Moxx".
• All Gays Love Theater: Moxxie is openly bisexual and is a massive fan of musical theatre, and comes with suggestons to Blitzo for performances to see, like Cats. He specifically has the hots for the iconic theatrical/musical actor Michael Crawford and wishes to know what sex with him would be like.
• Amazon Chaser:
  • While he adores everything about her, the thing Moxxie seems to find most attractive about Millie is that she's a highly skilled killer. He's often at his most in love with her when she's showing off her fighting abilities.
  • In a same-sex example, he admits to finding Loopty Goopty's supposed desire for brutal revenge "kinda hot".
• Ambiguously Jewish: Says "Oy gevalt" during his musical hallucination in "Truth Seekers". Possibly subverted in "Exes and Oohs", where his dad forces him into a wedding with a shark-demon in a Mitre presiding, implying that his family is Catholic or a Satanic denomination of some kind, though given that his mother is of a different background than Crimson, it's possible she was Jewish and he picked up his Yiddish from her. (They probably needed something to rhyme with "your fault")
• Attention Deficit... Ooh, Shiny!: Normally he subverts this trope, often being the most disciplined and straight-laced member of the team, but he's shown to have a particular weakness for mortal-realm souvenirs, getting hopelessly sidetracked by literally every vendor he encounters in Los Angelos during the events of "Seeing Stars".
• Aw, Look! They Really Do Love Each Other: He is often at odds with Blitzo due to their conflicting personalities but from the episode "Truth Seekers" and onward, their relationship begins to grow. Blitzo does believe in Moxxie's abilities as an assassin. Moxxie gets along with Blitzo much better afterwards.
• Back-to-Back Badasses: He and Millie are doing this while shooting their respective guns in the "Oh Millie" song.
  • Again with Blitzo in "Truth Seekers" against the D.H.O.R.K.S agents.
• Badass Adorable: Much like his wife Millie, Moxxie is no slouch in this department, either. He lacks the energetic personality to be a straight example, being moreso the Only Sane Employee. Nevertheless, he's a well-meaning, slightly neurotic, tad clumsy, Endearingly Dorky theatre geek who is utterly, adorably devoted to his wife. And appearance-wise, he's just as cute as her, being around her height and having Youthful Freckles. But while he may be the physically weakest employee at I.M.P, he more than makes up for it as the resident weapons expert who specialises in firearms. And he's able to go Guns Akimbo with a pair of sub-machine guns.
• Badass in a Nice Suit: His regular outfit consists of a snazzy black & white suit with red buttons and a big red bowtie. He's also the most "professional" of the killers in I.M.P, along with being quite skilled when it comes to using firearms.
• Battle Couple: An Unholy Matrimony variant. He's a co-worker to his wife and they go on hired assassinations together.
• Being Personal Isn't Professional: He vehemently disagrees with Blitzo's insistence that I.M.P is a family and would prefer to just have an employer-employee relationship with his boss. It doesn't help that Blitzo's ideas of familial relationships include hiring his hellhound daughter despite her complete apathy for the job, and stalking Moxxie and Millie relentlessly outside of work.
• Beware the Nice Ones: As "Murder Family" shows, he's a really good shot when he wants to be, putting a bullet through someone's head and out of their eye socket. While shooting them from behind, no less. It's just that most of the time, Moxxie would rather do things with as little of a mess as possible.
• Birds of a Feather: While Blitzo and Moxxie are different as night and day, they do have one similarity - both have manipulative and abusive fathers. Blitzo softly acknowledges this in "Exes and Oohs", implying he's happy they finally have something to bond over.
• Butt-Monkey: He's mocked for his small dick and allegedly being fat (mostly by Loona) and he gets injured a lot, even more than the others.
• Casual Kink: "Truth Seekers" shows that Blitzo is completely correct in the assumption that Millie pegs him. Downplayed in that he's not the one being casual about it as much as Blitzo takes the opportunity to get it out of them when under a truth serum.
• Celebrity Crush: According to Millie, Moxxie would like to know how it feels to have sex with Michael Crawford.
• Character Blog: He has an Instagram account called simply_moxxie.
• Character Catchphrase: "Oh, crumbs." Used in times of worry, such as when seeing Millie's favorite ride at Loo Loo Land, or realizing that the family whose matriarch he refused to kill is full of murderous cannibals.
• Characterization Marches On: His character is mostly the same between the pilot and episode one, but one big difference is his stand on morality. In the pilot, he's completely unconcerned about the innocence or guilt of a target, only caring about whether they are the target, something shared with the other I.M.P members, to the point where he's completely unperturbed by joining the others in killing the kid once they found out he's both a jerk and their target. In the first episode proper, he heavily dislikes the idea of killing innocent people even when they are his targets, greatly preferring to only kill people that deserve it, and even then his moral compass is so strong that after killing his target, he chooses to call the police on the target's family rather than kill them, despite them trying to kill I.M.P earlier and being cannibalistic Serial Killers, and is horrified when the police immediately blow up the house to kill them instead of arresting them.
• The Chew Toy: While all the characters get their fair share of slapstick torment, the universe appears to have designated Moxxie as a magnet for the worst abuse. Situations constantly pop up that bring him immense heart-troubling stress, and he's frequently getting hurt as a byproduct of everybody's insanity, particularly by having heavy objects crush him. All of this is played for major Black Comedy, as his Comically Serious attitude makes for very amusing reactions from him.
• Children Forced to Kill: When he was younger, his father tried to get Moxxie involved in the crime family business by shooting an imp, but is stopped by Moxxie's loving mother. When she is gone from the picture, Crimson has a horrified and crying Moxxie drown a pleading and sobbing imp via Cement Shoes.
• Cold Sniper: As the weapons expert of I.M.P, he primarily kills people through long-range gunning like with a sniper rifle, and he's the most reserved and professional among the entire company.
• The Complainer Is Always Wrong: Played for Laughs. At least in Blitzo and Loona's view, Moxxie's rarely right. The Universe itself likes to make Moxxie wrong from time to time too by putting Contrived Coincidences in his way. Subverted a few times when it's a moral and/or dangerous situation.
• Covert Pervert: Moxxie is quite professional and uptight but sang in his song to Millie that she's a "maniac" when it come to sex and he loves it. In "Spring Broken", when Millie asks Blitzo what sex with Verosika was like, given that she's a celebrity, she points out to an angry Moxxie that he'd want to know what sex with Michael Crawford was like, and he can only give a Touché in reply. When under the effects of a Truth Serum in "Truth Seekers" Moxxie admits to enjoying being pegged by Millie. In another episode he mentions that he finds the idea of eternal torture 'kinda hot.' He also asks for Striker to choke him harder.
• Crazy-Prepared: Him being both the Only Sane Employee and Team Mom of I.M.P results in him always coming to a job overly prepared for any possible situation, such as carrying an unnecessarily large amount of antacids, ibuprofen, and morphine to Loo Loo Land just in case things get stressful, and when on a kill-job he makes certain to pack enough of a Walking Armory to weaponize a small platoon just in case he needs the firepower.
• Creepy Crossdresser: Played With. He's an unrepentant assassin, but he's also polite and affable, so whenever he crossdresses, he toes the line between this and Wholesome Crossdresser.
• Dark and Troubled Past: In "EXES AND OOHS", it's revealed that his father is The Don to a mafia crime family in the Greed Ring. While his mother tried to protect him and give him a normal childhood, his father Crimson is a Control Freak who sees his son as another mook to use at his discretion, with implications that he murdered his wife because she objected to his cruelty. He met and started dating Chaz when he officially became a member (much to his homophobic father's disapproval), only for Chaz to leave him to get arrested at a botched Bank Robbery.
• Dating What Daddy Hates: Played With, while Crimson is very homophobic and Moxxie straight up says that he hated Chaz, it quickly becomes apparent that Crimson really doesn't give a shit who Moxxie dates, but only cares about how they can be useful and that they don't get in the way of his control of his son. At first he treats Millie with respect, but when Moxxie says he can't marry Chaz because of Millie, Crimson immediately derides her as just a beard, and insults the crap out of her during her rampage against his men.
• Deuteragonist: A majority of the episodes gives him almost equal screen time and focus as Blitzo making him the second most important member of I.M.P.
• Did Not Think This Through: Tries to perform a traditional love song in a sex club owned by the Demon Lord of Lust, only to be ridiculed for the sheer audacity of it.
• Disguised in Drag: One of his mortal realm disguises while I.M.P is showing Lyle the horrors of life is that of a blonde woman, complete with black lipstick and a blazer. In a later episode he takes on the persona of 'Moxxine', a Valley Girl stereotype complete with pigtails, a crop top and revealed later a set of lacy lingerie. In a different episode during a hallucination of Blitzo's he appears in a Cinderella-esque old fashioned ball gown, complete with heels and a flabellum style fan.
• Double Standard Rape: Female on Male: 'Spring Broken' features a scene where he attempts to confront Verosika and her gang. We see in silhouette their flirting with him and his insistence that he's married, before they all attack at once. When he emerges from the room, he's covered in lipstick and clearly distraught, but the scene is Played for Laughs.
• Dragon Rider: Subverted and downplayed, near the end of "Loo Loo Land" while the amusement park is burning around him, Moxxie somehow finds himself riding a dragon that's usually kept in the parks' petting zoo, but his terrified expression as the dragon swallows Robo Fizz shows he's got absolutely no control over it.
• Early-Bird Cameo: A silhouette of him appears in the Hazbin Hotel pilot at one point, though unlike Blitzo, he's not immediately obvious.
• Even Bad Men Love Their Mamas: He murders people for a living, but flashbacks show he had very close and loving relationship with his mother. On the other side, he loathes his father who is his only living blood relative.
• Even Evil Has Standards:
  • He may give Blitzo hell for his incompetent, inappropriate, and disgusting behavior, but even Moxxie finds Eddie's insults towards his boss uncalled for.
  • The first episode shows that he isn't very comfortable with the thought of wiping out an entire family. He only lets up on his hesitation after seeing the true colors of his current targets as psychotic Satanist cannibals. Though even after killing the wife (his intended target) of said family after they tried to kill him, he still calls the police on the husband and children rather than kill them in retribution and is utterly horrified when said police blow up the house with the family in it.
  • In "Spring Broken", while he learned his lesson from the first episode about the irrelevance of innocence when it comes to targets, he's still the first to point out that their business is taking out specific targets in exchange for money, and slaughtering random people on Earth without guaranteed compensation just for the sake of their Demon Duel against Verosika would be counterproductive to their moneymaking efforts.^*Not to mention, given Verosika's reaction to finding out it was her and her posse who was responsible for the giant fish kaiju, probably highly illegal.
• Evil Virtues: Moxxie exhibits quite a few commendable virtues, while he's readily the kindest of the I.M.P, his profession makes him evil by default.
  • Creativity: He is musically talented (both singing, playing and composing songs) and shows this by serenading his wife. This doesn't translate to him being good at insults though.
  • Kindness: By far the most gentle and moral Imp on the team, opting to let their target Martha's family live rather than gun them all down, instead calling the authorities on them. When they're killed off by the police he called, Moxxie is horrified. Millie states it best: "You have a good heart, just a fuzzy head".
  • Love: Moxxie absolutely adores his wife Millie, who reciprocates the feeling to the fullest. He shows this by standing up for her to her parents when they scold her for not killing Striker and having excuses for it, despite being very nervous around them himself. The two have a very affectionate relationship and can hardly keep their hands off each other during a gun battle with Cherubs. Moxxie similarly is implied in the Pilot to have a good relationship with his parents, considering he has nightmares about their deaths.
  • Passion: He is deeply passionate about guns, weapons-technology and war-history in hell, which comes in handy when using or identifying weaponry. He is also knowledgeable about music in several forms, but seems to favor classics like opera over modern music like pop.
  • Responsibility: He takes the time to call the police on Martha's cannibalistic family and highlight the paternal responsibility to the father of the family, trying to make him see reason for the sake of his children's future.
  • Vigilance: Moxxie literally carries enough firearms and close-combat weapons around his person to arm a small platoon of soldiers, perfect during a prolonged firefight or to live up to the company's policy of letting clients keep the murder weapon. This also comes to the fore in "Loo Loo Land" wherein he offers up antacids, ibuprofen, and morphine to Octavia when she said she was going to be sick.
• Extreme Doormat: Eddie calls him this, although it's subtler than most examples. Unless his Berserk Button is pressed he'll usually swallow his pride, as seen with Loona eating his lunch.
• Foil: To Blitzo. Moxxie is in a seemingly healthy happy marriage with Millie. Blitzo has an unhealthy relationship (with a power imbalance) with Stolas and well as driving anyone away from him whenever they get to close to him. Moxxie likes to think through an plan how to kill a target, (to the point of over-complication and missing the blatantly obvious.) Blitzo shoots first and asks questions later, and to hell with the consequences. Even how they were raised by there respective fathers are reflected. Crimson, was grooming Moxxie to be an asset and successor of his mob family. But when Moxxie's mom tries to protect him and love him, Crimson saw it as making Moxxie soft. So he killed her. Cash Buckzo, at best, treated his son as nothing more than another circus employee that was talentless in comparison to Fizzarolli. At worst to him he was completely worthless he was going to be sold to Paimon for "a wadded up 5 dollar bill and a slim fit condom". In which he bullied and manipulated Blitzo via his Mom into doing whatever he wanted such as robbing Paimon's palace.
• Force and Finesse: The "finesse" to Millie's "force"; his area of expertise is centered on tactics and gunplay rather than brute force, though this unfortunately leaves him in a tough spot when forced into melee combat against completely superior opponents^note Not to say he's completely helpless in CQC, as Western Energy shows. That being said, he can still take quite a beating despite lacking the strength to fight back.
• Gender-Blender Name: When one thinks of "Moxxie", it's usually given to a girl. This Moxxie is a guy.
• Gender Nonconforming Equals Gay: Moxxie has several stereotypically feminine hobbies, loves musical theater, is an avid crossdresser and has a fairly submissive personality especially when compared to his wife. So it's not really much of a surprise that he's bisexual and has dated a male shark demon in the past.
• Gosh Dang It to Heck!: While he does occasionally belt out actual swears, it's only rarely, with them mainly slipping out when he's angry. He otherwise sticks to exclaiming tamer stuff like "oh crumbs" or "gosh" when in situations where they're appropriate. The fact he switches to much more frequent genuine swearing when he gets drunk in "Spring Broken" implies he deliberately tones down his language when he can help it, likely as another way of maintaining a "professional" image.
• Gun Nut: He loves guns and is very knowledgeable about them.
• Hammerspace: He apparently has the ability to make anything he wears hold a lot more inside than should be physically possible:
  • While the initial amount of pill-bottles full of antacids and ibuprofen he pulled out could feasibly have fit into the fanny-pack he wore to Loo Loo Land, the bunch of morphine syringes he brings out next is bigger overall than the bag even without the aforementioned bottles.
  • He carries his Walking Armory of weapons inside his coat, pulling them out one after the other despite how the combined size and weight for all of them once present is bigger than his entire body.
• Happily Married: Moxxie is happily married to Millie, and pretty much worships the ground his wife walks on. They are the only two members of I.M.P who get along swimmingly, and have a stable home life outside of their jobs.
• Harmful to Minors: When he was a child, his mother taught him to fire a rifle, but took it away from him when his father tried to make him shoot a person. After she died, his father forced him to sink a person into a lake with a block of cement, clearly sympathizing with the victim and trying to spare them to no avail.
• Has a Type: The ultra-violent. He's married to Millie, and finds Loopty Goopty's desire for bloody revenge on Lyle "kinda hot".
• Hitman with a Heart: He may be a hired killer, but he's one who wants to limit the amount of people they kill at a time and would rather have even unrepentant murderous cannibals get a fair trial than having them be killed.
• Hypocrite: Confronts Millie in "Unhappy Campers" for spending an entire week spending time with the human campers instead of helping him find their target, calling her self-centered for it, when Moxxie was just as, if not more, self-centered than Millie was and wanted to get the attention of the human campers as well. Millie rightfully calls him out on this.
• I Am Not Weasel: In "Spring Broken", a girl calls Moxxie a possum. Later on in the episode, a drunken Moxxie says "A human called me a possum... I am not a possum!"
• Improbable Aiming Skills: He can calculate a shot, in mid-fall, to cut the string of a sandbag and have it land on someone wrestling with his wife without touching a hair on Millie's head. With the same amount of effort someone might put into shooting a tin can.
• Informed Deformity: Loona occasionally insinuates in intentionally insulting ways that he's slightly overweight, even though he has no more fat on him than Blitzo or Millie. Granted, this is coming from Loona, who even at her nicest singles him out as her main abuse and insult target, so she's likely just doing it to be a Jerkass.
• Informed Flaw: Is called spineless multiple times, but he calls Blitzo and Loona on their faults rather forcefully. Of course, they could be referring to his comparatively strait-laced attitude towards their profession and constant (justified) complaining. It's later shown in "Murder Family" that Blitzo and Loona are both disapproving of his hesitation when it comes to killing people who he doesn't think deserves to be killed.
  • The inconsistent spinelessness is somewhat handwaved in "Truth Seekers" when Blitzo asserts that Moxxie cares too much about what everyone thinks except for Blitzo himself.
• In Love with Your Carnage:
  • As shown by his serenade song towards Millie, and elaborated on in later episodes, Moxxie gets really turned on when seeing his wife being psychotically murderous.
  • It's not just for Millie, though; when Loopty shows off his high-tech arsenal while declaring his intention to torture Lyle, Moxxie declares the idea "kinda hot."
  • When he and Millie are swinging through the opera-gone-wrong battling C.H.E.R.U.B, the duo get so into all the chaos and mayhem caused by their fighting, they start making out with each other. In fact, based on the bra and bowtie that go flying off shortly after, all the carnage happening arouses them so much they decided to go even further.
• In Vino Veritas: As shown by his bout of Intoxication Ensues in "Spring Broken", when Moxxie gets shit-faced drunk, he loses all seriousness and aggression, turning into a giggly and incredibly friendly guy who is very nonchalant towards any kind of craziness, even more blatant about his love for Millie, and drops his deliberate avoidance of cursing to become a Sir Swears-a-Lot.
• Iron Butt Monkey: Being The Chew Toy for the story means the imps' Super-Toughness is put on full display for him, as he repeatedly ends up injured at varying levels of intensity, from concussions to being crushed, but the demon-issue durability means that shortly afterwards he'll be fine, though occasionally incredibly angry, or at least annoyed, that it happened at all.
• Irony: The pilot heavily portrays Moxxie as the serious, responsible one to Blitzo's nonsensical, incompetent approach. "Murder Family" shows Blitzo taking the job much more seriously than Moxxie and the latter causing more damage and trouble than the former.
• Ironic Name: "Moxie" is a term used to describe someone with a strong force of character, who has nerve and determination. Moxxie doesn't quite live up to those parameters. That being said, he is one hell of an Iron Butt Monkey who, despite being possibly the physically weakest member of I.M.P, managed to survive the Wrath Ring's Harvest Moon Pain Games relatively intact, which is practically an achievement unto itself.
• It's All About Me: Suffers from this in "Unhappy Campers", where he wants the attention Millie got from human campers and sings a song called "Everyone look at Me" while disguised as "Moxxine", where he talks about himself and how he is better than every other human camper.
• The Klutz: Downplayed. He trips over the grimoire while jumping through a portal, gets knocked back by a shotgun blast, accidentally shot a child, and accidentally sets the office on fire by misfiring a crossbow, causing it to knock over a tank of electric eels. Granted, that last one was caused by him getting startled by Blitzo, so it's not entirely his fault.
• Lame Comeback: He absolutely sucks at making up comeback insults, with Loona saying "sit on a dick" having him start replying with No, You before telling her to do her job, and Blitzo slinging a string of insults about his intelligence getting retorted with an insult at Blitzo's art skills. The fact that Blitzo takes the insult very personally does not change the fact that it was lame.
• Last Het Romance: Inverted. His first known relationship was with the male Chaz, but he's currently married to Millie.
• Large Ham: When he really gets worked up, he tends to lose any semblance of subtlety. He's played by Richard Horvitz, so this is not a surprise.
• Like Parent, Like Spouse: "Exes and Oohs" reveals Millie closely resembles Moxxie's late mother, who loved and valued him in stark contrast to his father.
• Love at First Sight: When Moxxie recollects his past romance with Chaz, he reveals he was enamored with the latter the moment they saw each other.
• Loves the Sound of Screaming: According to his song for Millie, he loves to hear her victims screaming.
• Mafia Princess: A rare gender-inverted example, but it is revealed in the episode "Exes and Oohs" that Moxxie is the only son of a prominent Mafia boss in the ring of Greed. Downplayed in that said mob boss is an Abusive Parent of the highest order as opposed to a doting or even loving one.
• Masculine Girl, Feminine Boy: His rather submissive personality and weaker physical prowess, combined with having a few normally feminine hobbies, puts him in direct contrast to the bombastic aggressiveness and strength of his wife Millie. As a result, Blitzo regularly maintains the belief that Millie "pegs" him, (which Moxxie later confirms in "Truth Seekers" as something they occasionally do), and others that know him for long enough start thinking that she most likely wears the pants in their relationship.
• The Medic: Implied to be one of his roles, based on Millie calling I.M.P dispatch to send Moxxie her way when she's stabbed and the fact that he carries basic medicines and tons of morphine with him on the job.
• Motor Mouth: You wouldn't think it, due to his straight-laced personality, but "Truth Seekers" shows that he can spit out one hell of an Overcomplicated Menu Order off the top of his head. Being someone voiced by Richard Steven Horvitz, this is to be expected.
• Multi-Ranged Master: Unlike Blitzo, who only has his Flintlock pistol for close-range and a sniper rifle for long-range, Moxxie utilizes a wide variety of ranged weaponry for assassinations, including pistols, shotguns, rifles, tommy guns, crossbows, regular bows, etc. If it can kill from a distance, even if that distance is point-blank without being melee-based, Moxxie knows how to use it and has used it.
• My God, What Have I Done?:
  • When he accidentally shoots a child who wasn't the target, he's clearly horrified. But when it turns out Eddie was the target after all, he doesn't hesitate to join his boss and wife in venting their frustrations on his carcass after the boy gets shot dead.
  • He has another case of being horrified by his actions in the first episode: he genuinely was against killing the entire family of his target, only wanting to kill his target and have the remaining family arrested. When the cops that show up decide to blow up the family's house in an effort to kill them without even bothering to put them on trial, Moxxie ends up horrified and spends the remainder of the episode staring off in the distance with a look of shock and horror.
  • In the flashbacks to his childhood in "Exes and Oohs," a young Moxxie picks up on what his father wants him to do with the boat passenger, and starts crying when hearing them plead for their life. After he drowns the imp, he looks into the water with clear regret.
• The Napoleon: Noticeably shorter than Blitzo, and noticeably angrier. Although given the antics he has to put up with, who can blame him? He's also frequently called "little man" by characters deliberately trying to wind him up, although this usually makes him sad and self-conscious rather than angry.
• Nice Job Breaking It, Hero: At the end of "Murder Family", he decides that, rather than killing Martha's husband and children, he'll call the cops on them so they'll have a chance to change for the better. Unfortunately, their house gets blown up by a helicopter, seemingly killing them. Had he simply left, this wouldn't have happened.
• Noble Demon: He is a deadly hellborn assassin who operates with a code of honor, perhaps the only character in the series to do so.
• No-Respect Guy: Of all the workers at I.M.P, he puts up with the most abuse from both Blitzo and Loona, despite being, or likely because he's the only employee who takes his job seriously.
• Not So Above It All: Under normal circumstances he tries his best to act as the Only Sane Man of the group and keep the "professional" in Professional Killer, but there are plenty of times that show how he can be just as Ax-Crazy as the others, mainly when he gets emotionally worked up both negatively and positively, best demonstrated by the aftermath of a lumberjack slaughter in the opening of "OZZIE'S", where he's acting just as energetically bloodquenched as Millie and Blitzo.
  • "Seeing Stars" demonstrates that his usual straight-laced business mind tends to falter when confronted with mortal realm glitz and glamor—to the point that it stops his and Millie's efforts to locate Octavia in their tracks when he gets distracted over every single street vendor and souvenir stand that crosses his path.
• Oh, Crap!: Pretty prone to this when things go haywire for him, but one particularly gut-wrenching example was when he slowly realized just who the helicopter was taking him and I.M.P to...
• Only Sane Employee: Among the demons in I.M.P, he seems to be the one that's the most on-track when it comes to their actual work, trying his best to keep everybody else in line and get their jobs done right. It's even implied that he has heart problems due to all the insanity constantly going on around him. His main issue is that he cannot assert himself to save his life; lacking the sheer force of personality and outwards-facing self-confidence both that Blitzo and Millie have, and the intimidation and apathy that Loona has built around her, Moxxie is consistently outclassed by the willpower around him.
• Pale Females, Dark Males: Inverted with his wife. Millie is a slightly but noticeably darker shade of red than him.
• Pay Evil unto Evil: As "Murder Family" shows, this is what he would prefer to do when it comes to their targets, despite they're working for demons of Hell. As such, he struggles to complete the job in the episode because the mother and her family seem so wholesome and not follow this trope. It's only after they're revealed to be cannibalistic Satanists that he has no qualms killing Martha, and even then he ends up calling the police with the intent on giving the rest of the family a fair trial.
• Precision F-Strike: He's normally the one demon least likely to swear, but sometimes he can't contain himself:
  • His professional demeanor goes right out the window when he discovers Blitzo spying on him through the window while he serenades his wife.
    Moxxie: Are you fucking filming us right now?!
  • Just before they go to do their job in "Murder Family", he lets out a single "fuck" in anticipation of how badly things are probably going to go for him.
  • When he's about to get flying elbow-smashed by a shark in the Pain Games of "The Harvest Moon Festival", he only has this to react with:
    Moxxie: MOTHERFUCK-!
  • During his Disney Acid Sequence musical number in "Truth Seekers", he takes advantage of being dosed with a truth gas to lay into his boss, Blitzo:
    Moxxie: (singing)"Not trying to divulge too much, but I'm in too deep/ So, first of all FUCK YOU!"
• Punch-Clock Villain: Just like his wife Millie, he's only working for Blitzo as an assassin because it gives him a paying job where he can use his skill to kill with guns, though he also likes that it gives him plenty of opportunities to watch in loving awe how skillfully murderous Millie is. However, he initially had some difficulties accepting the "villain" part due to his strong sense of morality, which risked ruining a job during "Murder Family". While he comes around to accepting that he needs to leave innocence and guilt out of the job, he still prefers getting things done quickly and efficiently so that he can get his paycheck sooner, having no interest in torturing or tormenting targets.
• Punny Name: According to a Freeze-Frame Bonus in "Exes and Oohs", Moxxie's last name is "Knolastname" (as in "no last name").
• Queer Establishing Moment: At first Moxxie's bisexuality was hinted at in what seems like throwaway jokes, like him wanting to have sex with Michael Crawford, only really being confirmed through a comment from an official source. Enter "Exes and Oohs" and we learn that Moxxie dated Chaz, a male shark demon, and he explicitly clarifies to his father that he's bisexual and not gay.
• Real Men Cook: Skilled in the culinary field.
• Serenade Your Lover: Moxxie's "Oh Millie" song is a romantic love song for his wife, Millie. The end credits of the pilot show he apparently made the song for her before they married.
• Sexual Karma: He has the strongest morals among the demons, while his wife is at worst a Punch-Clock Villain who can get along with people who aren't threatening them, and both of them have the happiest relationship and most loving sex life amidst the whole cast.
• Shell-Shocked Veteran: Heavily hinted, and a rare fiction exemple happening in the organized crime rather than in a military setting. In Season 1: Moxxie dreaming about the murder of his parents in the pilot, struggling to breathe for no apparent reason after preventing Blitzo to kill Martha in front of her children in Episode 1, and being unnerved by the Loo Loo Land park and downright panicking for no reason in front of the mascot in Episode 2 ? If you only saw the Season 1, respectively a funny dark humor joke, a minor detail, and another dark joke. Then Season 2 Episode 3 reveals that Moxxie's father is a mafia boss who hides a part of his activities including torture and murder in an abandoned Loo Loo Land park and was abusive toward Moxxie. He also killed Moxxie's mother, brought Moxxie to the lake where he disposed of the body, and forced Moxxie to participate in an assassination on the very same spot.. So, in the Pilot, Episodes 1 and 2, Moxxie was very likely experiencing PTSD manifestations.
• Sickeningly Sweethearts: Whenever they're together, Blitzo usually comments how some of their affectionate acts are "too wholesome" for him. They even get a line lampshading this by Asmodeus, the embodiment of lust himself.
  Asmodeus: Aww, ain't that just such a happy display? It sickens me! GET THE FUCK OUT!
• A Sinister Clue: He's a remorseless assassin who holds a knife, a gun, and a guitar left-handed.
• Straight Gay:
  • He's a bisexual man, but he doesn't display any form of stereotypes for the sexuality, never stooping to the Depraved Bisexual attitudes of Blitzo, nor does he express any sort of Extreme Omnisexual mentality.
  • Even the sexuality itself is quite downplayed, as while his love and lust towards Millie is quite blatant, his interest in men is subdued and only rarely mentioned, such as admitting to Millie saying he'd want to fuck Michael Crawford if he had the chance, politely turning down sex offers from guys solely due to being married, and noting how the male Loopty torturing the also-male Lyle would be "kinda hot". Subverted, as his bisexuality gets a lot more explicit in Season 2, where its revealed he was in a relationship with Chaz, a male demon; openly states his sexuality to his queerphobic father; and finds Striker choking him to be arousing.
• Suddenly Shouting: Courtesy of being voiced by Richard Horvitz, Moxxie has a tendency of suddenly shouting especially when pushed to the limit by his co-workers' unprofessional antics.
• Supreme Chef: One of the episode flashbacks shows Moxxie cooking. His Instagram has several pictures of the latest dish he's made and they all are expertly presented.
• Surrounded by Idiots: Millie is the only one he actually enjoys being around; Blitzo's incompetence and lack of boundaries and Loona's Jerkass behaviour and laziness greatly annoy him.
• Team Mom: Though more in a "frustrated with bratty kids" vein, Moxxie is easily the most mature and sensitive of the I.M.P employees. In "Loo Loo Land", when Octavia says she's "literally" going to be sick, Moxxie immediately reaches into his fanny pack and offers her medicine to help (including morphine he promptly dumps in a baby carriage when she refuses it). On Instagram, he's shown to constantly be chiding Blitzo about his dietary habits, especially how much coffee he drinks.
• Teeny Weenie: Blitzo and Eddie insult him by claiming he has a small penis, though when Loona does so as well Millie speaks up for him and denies that it is. It's unknown if he's actually really small down there, or if Blitzo, Eddie, and Loona just wanted to insult his pride. Blitzo makes this into a Running Gag on his Instagram streams; he also claims to have seen it, so go figure. It should also be noted that both Blitzo and Loona have made comments about his weight as well, despite him being just as slim as Millie and Blitzo, so...yeah.
• Tempting Fate: Really, Moxxie should have known better than to sing a love song in a club owned by the lust enjoying Asmodeus, Moxxie was practically begging him to get involved and overtake his presence.
• Token Good Teammate: Moxxie is the only one out of the cast who has qualms about killing an "innocent" family. He would rather only kill those who deserve it, instead of just killing whoever the client wants to be killed.
• Too Kinky to Torture: When Striker chokes him in "Western Energy", he responds with an aroused "Harder". This could just be him purposefully throwing Striker off, but given Moxxie's attraction to violence, it could be legit.
• Unholy Matrimony: While he initially has a few difficulties willing himself to kill innocent folk, he eventually comes around to Blitzo and Millie's advice about not letting that get in the way of his job, and regardless of personal morality he never had any actual compunctions about killing people in the first place. He's also in a lovingly stable relationship with Millie.
• Uptight Loves Wild: The straight-laced and Only Sane Man Moxxie is Happily Married to the Cute and Psycho Millie.
• Villain Has a Point: Moxxie makes valid points throughout the pilot in regards to Blitzo's poor managerial skills along with his inappropriate stalking and Loona's unprofessional attitude.
• Walking Armory: As I.M.P's resident weapons expert, it makes sense that Moxxie carries a lot of killing tools at his disposal. "C.H.E.R.U.B" shows that the weapons he carries includes (but isn't limited to) assault weapons, a crossbow, a hunting bow, a tommy gun, an old fashion shotgun, revolvers (in three colors), chainsaws, and katanas.
• Weak, but Skilled: Compared to his counterparts, Moxxie is not much of a brawler or a physical powerhouse. But, he's an excellent marksman and proficient in a variety of weapons. "The Harvest Moon Festival" deconstructs this by showing that when he is caught in a fight without his weapons, he gets defeated rather quickly without outside help.
• Western Zodiac: If his troll answer to Agent Two is true, he's apparently a "Virgo", which actually fits rather well with his personality. ^ExplanationVirgos are known for being practical, sensible, and loyal. They make excellent friends and partners. On the flip side, they are known for being perfectionists, and can be meticulous and single-minded in their pursuit of improvement. (It's also probably a virgin joke.)
• What the Hell, Hero?:
  • Moxxie calls Millie's parents out for giving her a hard time for getting hurt by Striker, who they hired. Millie's father actually seems to acknowledge it.
  • Also delivers one to Blitzo for treating people horribly then being surprised when they inevitably get sick of it and leave.
• Why Did It Have to Be Snakes?: He is heavily unnerved by theme parks, seeing them as somewhat disturbing, and is outright terrified by mascots, to the point of threatening one. Going by him calling the first one he sees (Loo Loo, the mascot of Loo Loo Land) a "pervert" shortly after his terrified screaming, it's strongly implied he had a bad experience with them in the past.
• Wicked Cultured: An assassin with a talent and love for music and cooking, and "Truth Seekers" implies that he's a fan of Cats. Blitzo's drug trip gives Moxxie the voice and mannerisms of an English dandy and even putting him in an elegant ball gown at one point. It's also somewhat presented in a tragic light, as it reveals Blitzo's insecurities regarding his own conduct and intelligence, which is part of the reason why he seems to pick on Moxxie so frequently.
• Would Not Hurt A Child: Has some serious reservations about killing innocent children, as he's horrified when he accidentally shoots one in the pilot (though he changes his mind when the child is both the correct target and an asshole). Despite the family from "Murder Family" being monstrous cannibals, he still makes an effort to spare the father and kids, and he's horrified when the police end up blowing everyone up anyways.
• Would Rather Suffer: During a Flashback in the pilot, he wakes up to find Blitzo staring at him. He then states that he just had a nightmare about his parents being murdered, and admits that he would prefer to go back to that.
• Youthful Freckles: He's a heavily downplayed case. He has some splotches of freckles on each cheek, and while he's a near-inversion of most qualities, being the Only Sane Man instead of expressing naïve innocence, he does possess a notable case of idealism about the potential good in humanity that the other members lack.

Millie

Millie Knolastname

"Guilty and innocent aren't our business, Mox. Killing who we're paid to is. Our. Business."

Voiced by: Erica Lindbeck (pilot), Vivian Nixon (series) (English),^{Foreign VAs} Carol-Anne P. (French), Karla Tovar (Latin American Spanish)

The bruiser of Immediate Murder Professionals and Moxxie's wife. While outwardly sweet and calm, she has a rather violent side to her that comes out at work.

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• A-Cup Angst: One of the things she insults Keenie for, along with her hypocritical nature and her judgmental attitude towards imps, is "tit-having".
• Accent Adaptation: While not very exaggerated like similar cases, the Latin American Spanish dub has her speaking with a audible Northener (Norteño) accent, in order to replicate the Southern accent from her family.
• Ambiguously Bi: She's not explicitly bisexual like Moxxie is, but she's apparently got a Celebrity Crush on Verosika.
• Affably Evil: An incredibly violent, unrepentant assassin; but provided you don't meet her "on the job" or threaten her husband Millie will be nothing but sweet and friendly with you.
• Art Evolution: In the pilot, Millie's skin is a brighter shade of red similar to Moxxie's, and she has a white patch on her hair. In the series proper, her skin is darker than the rest of I.M.P and her hair is fully black.
• Attractive Bent-Gender: When in disguise in "Unhappy Campers" as "Millerd Realboy", she inadvertently attracts the rabid infatuation of all of the pre-teen female campers—and apparently, even some of the male ones.
• Ax-Crazy: Millie considers murder and mutilation to be fun pastimes, and she takes great pride in her deadly skills, even clarifying a kill-count from a past experience as a lesser but still notably high number. It's half the reason she works for Blitzo, the other half being it giving her plenty of chances to work alongside her husband Moxxie to slaughter people. Her murdering skills and how much fun she has doing it is one of the biggest things Moxxie finds attractive about her.
• Badass Adorable: In both looks and personality, she's the cutest, cuddliest, and overall friendliest member of the main cast, with the only secondary characters rivalling her in cuteness being the cherubs. Her status as both a Dark Action Girl and The Brute also makes her among the most badass, able to utilize various melee weapons to slaughter targets with greater ease than everybody except Stolas, and oftentimes she's still capable of looking cute during her slaughters.
• Back-to-Back Badasses: With Moxxie during the "Oh Millie" song, as they are shown shooting guns together while back-to-back.
• Bad with the Bone: She is capable of tearing bones and weaponizing them out of the enemies she kills. Less of a special skill of hers, and more that she was just so ripshit pissed when she did that tearing out someone's spine and garroting someone else with it was the best way to express it.
• Barbaric Battleaxe: As shown in "Truth Seekers" and "Western Energy", Millie likes to use a double headed axe that's taller than herself, which she wields with extreme proficiency, spinning it fast enough to act like a blender or skillfully enough to even to block bullets at short range.
• Battle Couple: An Unholy Matrimony variant with Moxxie, her husband. They're co-workers and assassins for hire.
• Berserk Button: "C.H.E.R.U.B" reveals that Millie hates Holier Than Thou Hypocrisy and Fantastic Racism against demons. She's the first to get riled up whenever the cherubs imply they're morally superior to the imps, angrily calls them out on their hypocrisy many times, then is the first to outright attack when Keenie openly insults the group just for being imps.
• The Berserker: Millie tends to go absolutely feral when fighting, and when Moxxie's in danger she absolutely explodes. Simply put, you don't make Millie mad if you value breathing, and don't hurt Moxxie if you don't want to make her mad; apparently nine other Wrath Ring imps learned of her anger before she was banned from the Pain Games, Striker gets a bunch of stab wound-shaped lessons from her for hurting Moxxie and D.H.O.R.K.S. learned the same harsh, bloody lesson when they captured Moxxie. And Crimson's shark goons got a double dose of this same lesson when Millie literally tore them apart with her bare hands.
• Beware the Nice Ones: While one of the more friendly assassins, she's also one of the more ruthless ones and will not hesitate to showcase how dangerous she can be.
• Blade Enthusiast: She may be a Multi-Melee Master, but her specific Weapon of choice is wielding a decent variety of knives. Her enthusiasm is to the point where her side of the bed in her and Moxxie's bedroom, is littered with knives.
  • Millie has also shown a certain fondness for axes, wielding a spiked axe when meeting Loopty Goopty in "C.H.E.R.U.B" and, more notoriously, a double headed greataxe in "Truth Seekers", which is twice her height, that she uses to chop through D.H.O.R.K's forces.
• Bruiser with a Soft Center: As brutal as Millie can be, she also loves stuffed animals, Loo Loo Land and openly cries when she's upset over her husbands' disappearance in "Truth Seekers". And, she adores the songs Moxxie makes for her.
• The Brute: Millie is the main physical muscle for her assassin organization. She's so good at what she does that, when her husband was nearly married off to a member of the mafia, Millie took out pretty much the entire mob by herself.
• Character Blog: She has an Instagram account called beautymarkbabe666.
• Characterization Marches On: She has one of the most subtle changes between the pilot and series among the main cast, which in her case is getting character interactions and receiving Hidden Depths that show her having an existence outside of being Moxxie's wife.
• Childish Tooth Gap: Millie has a small but noticeable gap and is a Cute and Psycho woman.
• Covert Pervert: Not only does she apparently have a rather active sex life with her husband, she asks Blitzo what sex with Verosika was like.
  • A text between her and Blitzo in "Seeing Stars", shows that she's asked her boss' advice on sex toys for her and Moxxie.
• Cute and Psycho: She's an absolute sweetie who can often be seen acting adorable, especially when it involves Moxxie. She's also the main muscle in I.M.P when it comes to murdering people. Moxxie himself absolutely adores this mercilessly monstrous aspect of her going by the song he wrote.
• Cute Monster Girl: A sexy, Perky Goth imp from Hell.
• Cuteness Proximity: She squeals and gushes over the stuffed animal at Loo Loo Land and is thrilled when Moxxie wins it for her.
• Daddy's Girl: She loves her dad dearly. In "The Harvest Moon Festival", she rushes into her dad's arms and hugs him the second they are reunited. Her dad also loves her dearly as he is happy to see her and calls her his "deadly little pumpkin spice".
• Dating What Daddy Hates: A bit downplayed since Millie's parents at least tolerate him, but Moxxie's interactions with Millie's parents make it clear they disapprove of him being such a "weakling", by their own standards, since they value brawn over brains and don't consider Moxxie's technical prowess to be as valuable as physical prowess. This later changes, a little, after he stands up for Millie over Striker's deception, pointing out that they were the ones who allowed Striker to work on the farm in the first place. This display earns Moxxie a begrudging nod from Millie's father, though given Millie's reaction, such a gesture is apparently his way of saying Moxxie earned a bit of respect from him.
• Dark Action Girl: Awwwwwww! Ain't she just a deadly little pumpkin spice?
• Did You Just Flip Off Cthulhu?: Downplayed. She violently interrupts Asmodeus (one of the Seven Deadly Sins)'s Diss Track to Moxxie so he can finish his song. But the terrified look on her face when he angrily tells them to Get Out! implies she knows not to push her luck.
• Dude Magnet: Her husband Moxxie loves her unconditionally, she's hit on by one of the Loo Loo Land park employees in "Loo Loo Land", she's confirmed to have had at least one ex before she settled down with Moxxie. In "Unhappy Campers", she also attracts a lot of campers while disguised as "Millerd".
• Dysfunctional Family: Out of the main characters, Millie does have the best relationship with her family...however this doesn't mean everything is functional. Millie's parents love her but don't exactly approve of her marriage to Moxxie nor are they pleased with her having a freelance job. Her parents are also quite hypocritical (scolding Millie for her violent tendencies but always defend her sister who is equally as deadly). In the Harvest Moon festival episode, it didn't seem like Millie got along with her sister Sallie Mae that much but the Helluva Boss short Hell's Belles show that they actually are very close and do love each other dearly.
• Everyone Has Standards:
  • Normally, Millie doesn't really have a problem when Blitzo tries to pry into her and Moxxie's love life. But when he tries to do it on their anniversary, she's just as annoyed as her husband is (albeit better at hiding it).
  • She loves Moxxie no matter his faults, but she does have a limit before even his shenanigans get on her nerves. She has to remind him to use his gun against Striker, and when Moxxie gets distracted by dealers during their entire time in LA, she has to kill the last one and order him through the portal home.
• Evil Virtues: Just like the other assassins in I.M.P, Millie is more than a pure killing machine.
  • Camaraderie: Naturally she's on good terms with her husband, but Millie generally gets along well with her coworkers, not outright antagonizing Loona and often going along with Blitzo's zany ideas or congratulating him, in turn, neither insults her like they do Moxxie, Blitzo even goes as far as complimenting her skills, albeit in his own crude way.
  • Love: Her marriage is nothing less than blissfully harmonious, with Moxxie readily standing up for his wife and Millie offering moral support to cheer her husband up when he's down, or speaking sense to him when he's dragging his feet to get the job done. She also has a loving relationship with her parents Joe and Lin, and it seemingly extends to her siblings as well, even though her relationship to her sister Sally May can be a bit strained at times.
  • Passion: By far the most enthusiastic assassin on the team, smiling broadly as she butchers people, the pilot even has her laughing triumphantly after decapitating a target.
  • Valor: She readily proved her courage by charging a giant fish-monster that had swallowed Moxxie, and then defeating it with nothing but a knife, a Molotov cocktail and pure muscle.
• Flipping the Bird: Flips off Loona with both hands after she insults Moxxie in the pilot episode.
  • In the series, Millie does it again in "C.H.E.R.U.B" to Keenie while also calling her "Prude".
• Fragile Speedster: She has even greater speed and agility than both Moxxie and Blitzo, along with having a high enough amount of physical strength to pry open a giant monsters mouth, but she can't really take much damage before being incapacitated, with her being taken out in one hit on two separate occasions. Granted both cases were from physically strong people, but Blitzo and even Moxxie have shrugged off similar beatings.
  • This is somewhat averted in "Exes and Oohs" where one of Crimsons' goons hits her with a chair and into a car, hard enough for the car roof to be dented, and Millie gets back in the fight almost instantly.
• Girls Like Musicians: She is married to a talented musician. While it is not known if she fell in love with Moxxie because of his music, we do see that she is touched by his singing as shown in the Oh Millie music video and his song in the episode Ozzie's. Of course, it probably helps that she is a talented musician herself.
• Girls Love Stuffed Animals: She gets excited about one of the Loo Loo Land stuffed animals at a carnival game.
• The Glorious War of Sisterly Rivalry: Implied between Millie and her sister Sallie May in "The Harvest Moon Festival". Millie gripes to her mother that Sallie May gets to compete in the Pain Games while she has to sit it out, only for Sallie to gloat that she knows how to hide her body count better. Later, Sallie May seems to get a kick out of heckling Millie when she's trying to cheer up Moxxie.
• Happily Married: Millie is happily married to Moxxie, with his safety and happiness meaning the world to her. They are the only two members of I.M.P who get along swimmingly and have a stable home life outside of their jobs.
• Hartman Hips: A downplayed version. It's not as extreme as most examples, but Millie's hips are notably curvy.
• Hayseed Name: Her full name is Mildred, an Outdated Name which fits well with her farmland upbringing.
• Hidden Depths:
  • She's very fond of Loo Loo Land, since her parents would bring her and her siblings there as children, when they could afford to.
  • Despite her overwhelming support for her husband, Millie admits in "Unhappy Campers" that she sometimes feels stuck in his shadow, which is why she was so excited to be warmly welcomed by all the campers.
  • Millie shows in "Unhappy Campers" that she is surprisingly multitalented: Aside from physical prowess like athleticism and sports, she is also a very good musician with several instruments (drums, guitar, and banjo), a talented singer and knows how to perform several classic circus acts, like how to use a torch to blow fire and swallowing a sword whole.
• Horrifying the Horror: At the end of "Exes and Oohs", Millie's ruthless slaughter of all of his men leaves Crimson, a mob boss who is shown to have killed dozens of other demons, just as horrified as Chaz is.
• Hot as Hell: She's a Cute Monster Girl with a very feminine look and Hartman Hips that looks like an archetypal demon.
• In Love with Your Carnage: While Moxxie's normally subdued personality means Millie doesn't get to express it often, and the main thing she likes about him is how much of a good-hearted guy he is, whenever situations arise that bring out Moxxie's violent side, Millie shows that she's just as attracted to Moxxie being incredibly skilled at killing as he is to her.
• In-Series Nickname: Everyone calls her Millie, but Striker reveals her full name is Mildred.
• Leitmotif: During badass scenes with her (such as her fight with the mutated fish in "Spring Broken" or her sections of the fight against the D.H.O.R.K.S in "Truth Seekers"), she's associated with a movement blending punk and (fitting her Farm background) Country Western themes, featuring what sounds like a high-pitched theremin emulating a Spaghetti Western style whistle.
• Let's Get Dangerous!: She's normally really sweet, peppy, and delights in causing carnage, but when a drunk Moxxie almost gets eaten by a giant mutant fish, she drops her bubbly demeanor and completely demolishes the Kaiju with ruthless efficiency.
• Masculine Girl, Feminine Boy: She's an extremely tough woman, contrasting her subdued and physical weaker husband Moxxie. The massive gender-role reversal has resulted in everybody that knows them concluding that she's the top in their relationship.
• Massive Numbered Siblings: Millie has a total of five siblings, though only Sallie May is named.
• Meaningful Name: Her name could be a pun on the word "melee", as Millie mainly uses close-range weapons for her job. Millie is just a nickname though, as her given name is actually "Mildred", but since that name means "gentle strength", it still fits parts of her character and attributes.
• More Deadly Than the Male: In every single way, she is leagues more dangerous than her husband Moxxie, something that Moxxie outright finds very appealing, even sexy. She's Ax-Crazy, a Pint-Sized Powerhouse skilled with various melee weaponry, and when her husband is threatened becomes a Violently Protective Girlfriend who can take on Kaiju to protect him, to contrast Moxxie being relatively sane and emotionally grounded, Weak, but Skilled while wielding various guns that don't require being strong or tough, and hasn't really gotten the chance to need getting angrily protective about his wife.
• Multi-Melee Master: As a contrast to her husband Moxxie's skill with guns and such, Millie has shown herself to be incredibly capable at killing using various forms of melee weaponry, whether for stabbing, slashing, or smashing. For the most part she favors herself a knife nut, but she's also used axes, machetes, maces, hammers, and more when the situation has called for them.
• Murderous Thighs: "Truth Seekers" shows that her thick legs aren't just for show, as she's capable of snapping an adult human's neck with them.
• Nice Girl: Out of everyone in I.M.P, she is the most laidback and friendly employee and treats everything in a light hearted manner.
• Number of the Beast: Her online username is "beautymarkbabe666".
• One-Woman Army: Millie's the most deadly and competent member of I.M.P. and tends to rack up an enormous body count whenever subtlety needs to be dropped. In "Exes and Oohs" she slaughters an entire army of mafia goons in under a couple of minutes by herself, only using Blitzo as as an impromptu spear.
• Only Known by Their Nickname: "The Harvest Moon Festival" reveals that her name is short for Mildred.
• Pale Females, Dark Males: Inverted with her husband. She's a slightly but noticeably darker shade of red than Moxxie.
• Parrying Bullets: Millie performs this in "Exes and Oohs" both with an dildo on a stick, and more impressively, with her foot.
• Perky Goth: Comes off as one with her completely black wardrobe, black hair, black make-up, and cheerful personality.
• Persona Non Grata: She apparently caused 9 separate funerals at the last Harvest Moon Festival's Pain Games, and is banned from participating in them as a result. In the Wrath Ring.
• Pint-Sized Powerhouse: She's about equal with Moxxie in regards to being one of the shortest non-child demons around, but unlike him she packs a pretty impressive amount of strength in that frame, able to utterly slaughter beings bigger and stronger than her, such as the mutant fish Kaiju from "Spring Broken", which she utterly butchers while simultaneously saving her drunk husband from being eaten with barely any real effort, just a little molotov MacGyvering and Tranquil Fury. In "C.H.E.R.U.B", she can even lift Blitzo from the back with just one arm. That said, she is a Glass Cannon and it has been shown she can't take a hit.
• Punch-Clock Villain: While she works for an assassination business, along with finding murder and mutilation to be incredibly fun, she otherwise doesn't have any serious interest in killing people. If she's neither payed to kill nor pissed off, she's quite capable of being friendly to people outside I.M.P, including living humans. That said, unlike her highly moral husband, she still maintains the attitude of a contract killer, pointing out to Moxxie that their job is to kill for money, and any concerns about innocence or guilt are irrelevant to that work.
• Red Eyes, Take Warning: You can really tell when she's on the war path when the red of her irises show.
• Relative Button: Do not hurt Moxxie if you value your life. While being protective when Moxxie is in danger is an understandable thing, she gets murderously violent about any slights directed at her husband, with even lighter stuff such as insulting him making her want to brutally kill the offender simply for hurting Moxxie's feelings. Just watch the expressions she makes whenever someone, usually Loona, throws an insult Moxxie's way in front of her; it's the few times you actually see her expression turn actively hostile towards an I.M.P employee.
• Renaissance Woman: "Unhappy Campers" reveals that besides being a skilled assassin, Millie is highly adept at multiple different things: volleyball, parkour, electric guitar, banjo, singing, drums, nunchucks, and circus acts that would make Fizzarolli jealous. This makes Millie the most talented member in I.M.P.
• Satellite Character: For most of the series, she's heavily defined as this to Moxxie. Her interactions would mainly be with Moxxie, or about Moxxie in some way. For example, in the pilot, any insults towards her would never be about her, but her choice in husband. Even more damning, "The Harvest Moon Festival" still orients more about Moxxie's acceptance to Millie's family, her role in "Truth Seekers" is mostly about him being abducted, her biggest act in "OZZIE'S" is about defending him being able to sing his song, and her role in "Seeing Stars" is being dragged along with Moxxie after he gets hooked on supporting street performers (to where they disappear until the episode's end). As Blitzo himself puts it, she's always five feet away from him. This trend continues in "Exes and Oohs" - it's established in the opener that she's furious after bumping into an ex. It later turns out the ex is Chaz, who also dated Moxxie. While Moxxie's relationship with Chaz gets a whole flashback, Millie's doesn't, and from then on her hostility towards Chaz in the episode pivots to being primarily driven by how he treated Moxxie.
  • It finally becomes a Deconstructed Trope in "Unhappy Campers", as she feels like a third wheel compared to Moxxie and Blitzo and never gets her own time to shine outside of killing people, implying this is the first time she's felt like she's stood out in a long time.
  • It later gets subverted with the short "Hell's Belles" which focuses entirely on her relationship with her sister Sallie (and by extension the rest of her family), with Moxxie only making a non-vocal cameo at the end.
• Screw You, Elves!: In "C.H.E.R.U.B" Millie is the most vocal about her dislike of angels, frequently calling out their Holier Than Thou attitude and Moral Myopia against imps.
• Sexual Karma: While she's not as strongly moral as her husband Moxxie, who is the Token Good Teammate, she's still a close second in that she doesn't get kicks out of abusing and murdering people like Blitzo and Loona, treating the killing of innocent folk as Nothing Personal while otherwise getting along with most people outside the job. She and Moxxie also have the healthiest and happiest sex life out of everybody.
• Shipper on Deck: Implied, as she refers to Stolas as Blitzo's boyfriend in "The Harvest Moon Festival", though he himself denies it vehemently.
• Shut Up, Hannibal!: In "OZZIE'S", Millie knocks Fizzarolli over the head with a guitar while he and Asmodeus were delivering a musical "The Reason You Suck" Speech to Moxxie, as they believe that intimacy was all about lust, while Moxxie was singing about how much he loves Millie.
• Sickeningly Sweethearts: Whenever they're together, Blitzo usually comments how some of their affectionate acts are "too wholesome" for him. They even get a line lampshading this by Asmodeus, the embodiment of lust himself.
  Asmodeus: Aww, ain't that just such a happy display? It sickens me! GET THE FUCK OUT!
• Single Woman Seeks Good Man: Somewhat ironic since she is a demon from hell, but it is implied that this is one of the aspects that she likes about her husband, since in the first episode she tells him that he has a good heart, he just has a fluffy head, before affectionately squeezing his cheek.
• Southern Belle: A malevolent variant. Millie has a Southern accent and while she's a sweetie, she's also an unrepentant and very gleeful killer. Florida native Vivian Nixon voicing her makes the accent more obvious.
• Tattooed Crook: Millie has a black colored, heart-shaped tattoo on her right shoulder. She's also a psychotic murderer.
• Tranquil Fury: In "Spring Broken", when a giant mutant fish monster almost eats her husband. Millie drops her normally bubbly demeanor and single-handedly slays the monster with ruthless efficiency, then coolly blackmails Verosika and her entourage into forfeiting the Demon Duel by threatening to expose how they created said monster.
• Unholy Matrimony: She's a Punch-Clock Villain who is completely unrepentant about killing people, regardless of innocence, and she's in a lovingly stable relationship with Moxxie.
• Unskilled, but Strong: In contrast to Moxxie's Weak, but Skilled. Apart from their inversion of the usual Guys Smash, Girls Shoot trope, "The Harvest Moon Festival" shows that Millie tends to get sloppy when she's competitive or enraged. Prime example is when she catches Striker trying to murder her husband, she goes completely berserk trying to maul him with her bare hands and teeth, but Striker is still able to get the upper hand by using his wits to outmaneuver her.
• Unusually Uninteresting Sight: Unlike her husband, Millie is fairly laid-back whenever Blitzo decides to suddenly intrude on their personal life.
• Villain Has a Point:
  • Millie stopping Moxxie from continuing his rant to Blitzo because the latter is their boss makes perfect sense. He may be a complete Jerkass but, as their superior, Blitzo can have them fired.
    • Though this argument does kind of fall apart when she has no problem being openly antagonistic towards Loona, Blitzo's daughter, even when Blitzo is around.
  • She also has a point when trying to help Moxxie get over his nerves regarding killing a (seemingly) innocent family: their primary job is killing whoever their client is paying them to kill. The guilt or innocence of their targets really isn't their concern.
• Violently Protective Girlfriend: One of the most surefire ways of making her genuinely, violently angry is seeing anybody either insult or threaten her husband Moxxie. When it comes to insults, like people calling him a spineless wimp or saying he has a Teeny Weenie, she speaks louder while swearing and flipping off the offender. For threats, she switches from bubbly niceness to Tranquil Fury as she methodically butchers whoever harmed him. When Moxxie nearly gets eaten alive by a giant mutant fish in "Spring Broken", she wastes no time in brutally slaughtering the creature. In "The Harvest Moon Festival", we see her eyes go bloodshot berserk when she catches a hired hand trying to kill Moxxie and she repeatedly stabs him in the back and tries to slice his throat. And let's not forget the Roaring Rampage of Rescue she and Loona go on in "Truth Seekers" when Blitzo and Moxxie are captured by D.H.O.R.K.S. Compare or contrast her later rampage in "Exes and Oohs" where she takes on a mob boss's army of henchmen almost entirely on her own to prevent her husband from being forced into an Arranged Marriage.
• Vocal Evolution: The first episode gives her voice a more obvious Southern twang than the pilot.
• "Well Done, Daughter!" Girl: Has shades of this in "The Harvest Moon Festival." While she dearly loves her parents and vice-versa, she seems disheartened by their mild disapproval that she left the farm to go into "freelance" work (which they seem to think means "work for free") and at the end of the episode when they admonish her for not being strong enough to fight off the farm hand that they hired.
• What Does She See in Him?: Loona and Eddie's insults for Millie aren't so much directed at her but that she would marry someone like Moxxie.
• Wicked Heart Symbol: A Cute and Psycho murderer with a black heart tattoo.
• Wingding Eyes: She gets happy sparkles in her pupils when Blitzo tells her they're going to Loo Loo Land.
• The Worf Effect: She's the most dangerous member of I.M.P due to being an Ax-Crazy Pint-Sized Powerhouse. Unfortunately for her, her strength means she occasionally acts as a measuring stick for showing an opponents threat-level, specifically by getting her ass whooped, such as Ralphie easily knocking her out with a glass bottle or Striker subduing her with only some struggle.
• Worf Had the Flu: She lost her fight against Striker in "The Harvest Moon Festival" because she was too pissed off to think clearly after she walked in on him trying to kill Moxxie.
• Younger Than They Look: At least to Loona, who calls Millie an old lady in "Truth Seekers", but Millie herself states that she's only about 5 years older than the Hellhound, who is in her early twenties at most.

Loona

Loona Buckzo

"Y'all don't deserve to know my name."

^{Click here to see Loona's human disguise}
"Oh, yeah? I wish I had friends! I mean, I mean I...I don't have friends."

Voiced by: Erica Lindbeck (English),^{Foreign VAs} Jeanne Tymen (French pilot), Ninon Moreau (French series), Saidé Garcia (Latin American Spanish)

The receptionist of Immediate Murder Professionals, and Blitzo's adopted daughter. Loona is an apathetic, lazy, irascible, mean-spirited hellhound who would rather be doing anything but work, but she manages to keep her position thanks to Blitzo's incessant coddling.

---

• Adult Adoptee: Loona reveals in "Spring Broken" that she was adopted by Blitzo when she was almost 18 years old. In "Seeing Stars", it was shown that Loona was going to be aged out of the hellhound adoption circuit less than a month before Blitzo adopted her, meaning he adopted her no more than a handful of days before she became a legal adult.
• Advertised Extra: Both In-Universe and Meta:
  • In-Universe: the commercial for I.M.P shown in the pilot depicts Loona engaging in assassination duties, despite her being a receptionist who mans the portal rather than a field operative. "Spring Broken" implies it's because Blitzo is very overprotective and doesn't want Loona coming along because Earth is supposedly full of "freaks".
  • Meta: Despite being as prominent as the rest of IMP in the pilot and getting plenty of space in the series poster, Loona is treated more as a secondary character. As mentioned below in Out of Focus, for the first two episodes, Loona is absent for most of the runtime. While "Spring Broken" does give her more focus, the episode seemingly focuses more on Blitzo and Verosika's rivalry. She has minor appearances in "C.H.E.R.U.B" and "The Harvest Moon Festival" and is relegated to a cameo in "OZZIE'S", but "Truth Seekers" gives her some time to shine, and "Queen Bee" would eventually put her in the spotlight alongside Blitzo, helping the latter deal with the events of "OZZIE'S".
• Affectionate Nickname: Blitzo lovingly calls her "Loonie".
• Afraid of Needles: Much like a normal dog, Loona is deathly afraid of getting a shot, slipping into a silent panic mode, just at the thought of getting one, extremely unlike her usual self. She even goes on a near-feral rampage upon seeing the comedically large needle that's going to be injected into her, forcing Blitzo and the Doctor to fight and restrain her to finally take it.
• The Alcoholic: In the pilot it's shown that she loves her drink, managing to get a hangover from her morning drinking alone.
• All Amazons Want Hercules: While she herself is not very muscular, she's easily among the most capable fighters in the series, and falls for the big and imposing Tex.
• All of the Other Reindeer: In the adoption agency, she was considered a menace and bullied by her own kind, including other presumably orphan teens. The agency's owner seems downright relieved at the idea of getting rid of her.
• Ambiguously Bi: While Loona is certainly attracted to the opposite sex as evident with her unrequited crush on Tex, she does occasionally get hints she might be bisexual, particularly via her reaction to Tex's girlfriend and Lord of Gluttony, Bee, who she admits is hot after a moment of awkwardly trying to find something to say.
• Angry Animalistic Growl: Very, very frequently, as a Furry Reminder.
• Aura Vision: She's capable of tracking specific people by sniffing their names from a list, causing her to see them in a red color.
• Aw, Look! They Really Do Love Each Other:
  • Loona almost calls Blitzo "Dad" in "Spring Broken" until she catches herself and calls him by his name. After her argument with Blitzo in the same episode, she tries to apologize to him, and she looks genuinely upset when he walks away.
  • In "Seeing Stars", while Loona still doesn't give Blitzo any physical affection, she does smile when he is relieved she is okay. Even though she does whack him with a book, she even smiles when he tries to give her a hug. She even has a moment with Octavia in the same episode where she talks about how even Blitzo does mess up as a dad a lot, the fact that he is trying to do the right thing does mean a lot to her.
  • At the end of "Queen Bee", Blitzo rambles about he's worried about Dying Alone and asks if Loona will be there. After Blitzo buries his face in a pillow, Loona gently tells him "I'll be there, Dad", and puts a blanket over Blitzo to comfort him.
• The Baby of the Bunch: The imps of the group were originally very vaguely implied to be very old, with them at the bare minimum being mature adults, whereas her stating she was "almost eighteen" when she got adopted implies that she's in her late-teens or early-twenties. In "Truth Seekers", she refers to Millie as "old", who replies that she's only five years older than Loona, leaving her age still somewhat ambiguous, and muddying the waters for exactly how old Blitzo and the other imps are.
  • "OZZIE'S" makes things even more uncertain regarding her age, as most assumed that Moxxie and Millie had been married for awhile now. However Moxxie states they're celebrating their one year anniversary of marriage. Given that the show seems to indicate that a single demon year can be equivalent to ten years on Earth, as indicated by an official statement, this further muddies the waters since Loona acts almost like a stereotypical teen addicted to their phone. However if we take Vivzie at her word regarding how time works in hell, Loona might have been born as much as a hundred years prior to their invention. This could mean that Hell has truly bizarre temporal mechanics, leaving her age, as well as that of the imps, basically impossible to ascertain at this stage.
  • As of a Q&A done on Vivziepop's channel, Loona is officially stated as being 22, though this is in Hell years, which work differently from Earth years, as mentioned above. This also places Millie (and possibly Moxxie) at 27 years old.
• Babysitter's Nightmare: Blitzo references a babysitter for her in a flashback during 'Exes And Ohs', heavily implying her to be one of these.
• Barefoot Cartoon Animal: Wears a half-shirt and shorts, and has socks that leave her paws uncovered.
• Berserk Button: While she already has a Hair-Trigger Temper, being called a "furry" pisses her off even more than usual (since she's the real deal and dislikes being compared to "freaks").
• The Berserker: Not to Millie's extent, but she's shown to be rather aggressive on the occasions where she isn't "busy" with her job. When we finally see her in action against the D.H.O.R.K.S agents in "Truth Seekers", she acts like a feral dog on two legs.
  Loona: DIE, MOTHERFUCKERS!!!
• Bratty Teenage Daughter: She's Blitzo's adoptive daughter, and she's a 22-year old surly hellhound.
• Brilliant, but Lazy:
  • It originally seemed Loona was just a lazy, Sassy Secretary who always chooses to stay behind at I.M.P's headquarters and has no real combat experience - and whenever she did come along, she was usually fiddling around on her phone. Then comes the D.H.O.R.K.S agent slaughter of "Truth Seekers", where she shows herself to be the best fighter of the whole group!
  • She's usually focused on her cell phone, giving the impression that she doesn't pay attention to things going on around her. But in "Murder Family", she has the foresight to grab the grimoire before evacuating the office when it catches fire.
  • Her poor attitude while at work forces Blitzo to confront her in "Seeing Stars" about her seeming lack of "people skills". But as seen later with Octavia, as well as previously in "Spring Broken" with Vortex, Loona can be friendly and personable when she wants to be.
• The Bully: She's an extremely toxic employee in general, but she seems to especially have it out for Moxxie - she eats his lunch, faxes him a weight-loss ad, tapes a "Kick-Me" sign on his back, and has a phone app dedicated to Photoshopping ridiculous costumes on him, with another one that simulates all sorts of nasty scenarios on him. Anywhere else but Hell, and she would've been reported and fired 30 times over.
• Calling Parents by Their Name: Blitzo is her adoptive father, but she almost always refers to him by his name since she doesn't like showing the fact she cares about him. That said, there are times where she slips up: on Instagram, she was so worried about him being kidnapped that she straight out called him "dad", though she immediately tried to walk it back out of embarrassment by claiming she was just upset that food was running low in their home. In "Spring Broken", she was so flustered with seeing Vortex that she almost slipped and called Blitzo "Dad" before catching herself.
• Character Blog: She has an Instagram account called moonlight_howling_666.
• Characterization Marches On: Loona was initially shown in the pilot as a lazy and misanthropic secretary, apathetic to her co-workers, selfish, ungrateful, and a generally unpleasant alcoholic who was implied to have slept around. The series proper retools her to a moody young woman just barely out of her teens by toning down some of her nasty personality, making her much more mellow and giving her some Hidden Heart of Gold moments while still keeping the angry goth aesthetic.
• Commonality Connection: In "Seeing Stars", she quickly finds herself empathizing with Octavia over her troubled relationship with Stolas. She comforts Octavia by assuring her that parents can be flawed, but they are at least trying.
• Cone of Shame: Loona is put in one of these after getting her helbies shot in "Western Energy", which she, given how fast she collapses in the car, is too exhausted to care about.
• Cool Big Sis: "Seeing Stars" shows that she acts as one for Octavia, besides the fact that their dads are kind of dating, the two are shown to have an awful lot in common in both taste and personality. Octavia is the only person Loona is actually nice to without any underlining reason, who of all people actually helps Octavia by just talking to her. We also see that Loona is very protective of Octavia, pushing the younger girl behind her when Blitzo runs at the two.
• Crush Blush: She gets one around Vortex, another hellhound, in "Spring Broken". When Blitzo sees it, he immediately steps between the two hellhounds to tell off Vortex.
• Daddy's Little Villain: Played with, she's Blitzo's adopted daughter and in "Truth Seekers" upon seeing her furiously mow down numerous agents alongside the rest of I.M.P and cursing like a sailor, he's awestruck and beaming with pride at the carnage she's causing, and, much to her chagrin, gives her a kiss on the cheek.
• Dark Action Girl: In "Truth Seekers", she takes down and slaughters a bunch of Agents, proving her to be quite possibly the most dangerous member of I.M.P.
• Dark and Troubled Past:
  • Implied in "Spring Broken", which reveals that Blitzo adopted her when she was "almost 18", and she's so angry and guarded all the time. She also implies she had to look after herself before Blitzo adopted her, and she's not ready to rely on others yet.
  • "Seeing Stars" shows some of this past, which gives her a Freudian Excuse. The kennel in which Loona lived was little more than an Orphanage of Fear (To the point of looking less like an orphanage and more like a hellhound-run dog pound mixed with a prison) Loona shrinking into the Troubled Fetal Position and crying over being inside of it. Blitzo seeing her in such a state hits his Trauma Button pretty hard.
• A Day in the Limelight: Since she usually doesn't participate in jobs, she tends to stay out of the spotlight overall. 'Seeing Stars' heavily features her, and 'Queen Bee' is all about her.
• Deadpan Snarker: While in the pilot all of her aggression was channeled into being a surly Hair-Trigger Temper Jerkass, the series proper changes it into most of her insulting attitude being passive-aggressive in nature, meaning she regularly acts incredibly snarky towards things that annoy her, such as sarcastically saying she "feels so loved" when Millie tries to stop Moxxie from shooting her since she's "their only hellhound", or understatedly expressing how peeved she is that Loopty smashed through the wall to get in when there were perfectly functioning doors he could've used.
• Delinquent Hair: She has long messy hair swept to the left side of her head, with her bangs sometimes obscuring part of her left eye. This is furthered in her human form, with the right side of her head being shaved to mimic her hellhound form's style.
• Desperately Craves Affection: To the point where Blitz takes one look at her at the pound and sees himself in her. She has no friends and constantly pushes the people she cares about away due to her insecurities and history. She also gets extremely defensive when Bee starts complimenting her, thinking Bee is actually making fun of her. Despite this, she really does appreciate what Blitz is trying to do for her deep down, even though she hates showing it in public, and ends her focus episode in Season 1 happy to have been an accepted part of Queen Bee's party before taking Blitz home to get him some rest in his alcohol-addled depressed state.
• Did You Just Flip Off Cthulhu?: Mouths off to Beelzebub, a much more powerful being than her, at their own party. When Bee grows in size and challenges Loona, she's only briefly afraid before jumping back into a ready stance. She only backs down when she realizes the adverse effect their tussle is having on Vortex.
• Dreary Half-Lidded Eyes: Of the 'bored and pissed off' variety. She can open them fully, but bouts of emotion are few and far between.
• Drinking on Duty: Given her alcoholism, this comes as no surprise. The prime example being "OZZIE'S" where she causally drinks from a bottle and then uses it to activate the portal for her coworkers to return to hell.
• Ear Notch: Her right ear has a couple of tears. Her adoption photo in "OZZIE'S" and the flashback in "Seeing Stars" show she used to have ear piercings there that matched her other ear, implying they had been ripped out since.
• Embarrassing Ringtone: Her desk phone barks like a Chihuahua, and has a receiver shaped like a bone. One presumes Blitzo bought it for her.
• Even the Girls Want Her: In "Spring Broken", Loona's Honey Trap routine lures in a number of women as well as men.
• Everyone Has Standards: She's normally a Lazy Bum when on duty, mostly playing with her cell phone. But in "Seeing Stars" upon realizing that said cell phone lets her find Octavia through Sinstagram, Loona has a crisis of conscience before ultimately choosing to go after Octavia.
• Expressive Hair: Her hair gets frizzy when she's agitated.
• Extreme Omnivore: She eats what's left of Blitzo's cell phone after he destroys it. It was at his request, but she drinks it with no comment on its taste or texture and was in the room to see the red slurry she just drank was the remains of Blitzo's phone. This aspect of her hasn't been shown since the (dubiously canon) pilot, other than chomping down on a person's entire head in "Truth Seekers".
• Femme Fatale: Despite not having much of a sex drive at all during it, she willingly uses her attractiveness for business during I.M.P.'s competition against Verosika, reeling in people for her cohorts to discretely kill.
• Flipping the Bird: Does this when Moxxie insults her in the pilot, and in some of her Instagram photos. She gives Blitzo two middle fingers in "Seeing Stars" when he tasks her with finding Octavia after he and Stolas are captured.
• Foil: To Vortex. Loona is hard to work with and is very dismissive about Blitzo and the rest of the company, while Vortex is actually pretty nice and doesn't give his boss Verosika trouble.
• Freudian Excuse: It's implied in "Seeing Stars" that her very lonely upbringing in the hellhound-equivalent of an Orphanage of Fear is why she's so ill-tempered, and why she violently reacts to Blitzo's displays of affection.
• The Friend Nobody Likes: The only member of I.M.P who likes her is Blitzo, and even he is quick to get the Hell out of her way when she's sufficiently angry with him. By contrast, Moxxie doesn't seem to like her at all, and while Millie occasionally gets along with her, she will more likely side with her husband whenever Moxxie and Loona get into an argument. In "Spring Broken" she flat-out admits to Vortex that she doesn't have any friends.
• Friendless Background: Says she doesn't have any friends in "Spring Broken" during her Gibberish of Love around Vortex. After he invites her to Beelzebub's party she managed to make some other hellhound friends, even waving goodbye to them when she takes Blitzo home.
• Furry Reminder: There have been numerous scenarios that show how, while she might stand upright and be as intelligent as any other common demon, she's still a canine with all the quirks and traits common to them.
  • In the I.M.P commercial, she grabs a demon in her mouth and violently shakes it like a dog playing with a chew toy.
  • Her hair puffs up if she is in dangerous situations or is angry. Real life dogs raise their hackles when they are feeling extreme emotions like fear, anxiety, excitement, nervousness or anger.
  • Occasionally, she is seen wagging her tail or doing a whining noise, such as when she gets a Crush Blush near Vortex.
  • Her lip curls whenever Blitzo hugs her, showing off her fangs. Dogs (and wolves) who hate having their personal space invaded reflexively expose their fangs as a warning that they're about to bite.
  • When their new client barges in through the windows instead of going through the wall in "C.H.E.R.U.B", Loona is seen dropping on all fours with her fangs out.
  • When she hears Blitzo call for help against Striker in "The Harvest Moon Festival", Loona's ears perk up, which some breeds of dog are known to do when they become alerted to something.
  • In "Truth Seekers": When one of the agents throws a kusarigama at Blitzo, Loona intercepts the weapon by "fetching" it instead of using her hands.
  • An official promotional image showing I.M.P hanging out with the crew at Chaos Emporium, who co-animated "Truth Seekers", she is seen drinking out of a wine glass with her tongue the same way a dog would.
  • She admits she barks at a postman if they annoy her.
  • In "Seeing Stars": Before shrinking into a Troubled Fetal Position at the hellhound kennel, Loona lets out a canine-like whimper.
  • "Western Energy" has an entire B-Plot revolving around this, showing Loona's fear of shots and how she lashes out when backed into a corner with a threat.
  • "Queen Bee" has her shaking various foodstuffs off her like a dog rather than using her hands to wipe them off.
• Gibberish of Love: She starts awkwardly stammering and going on long tangents when she's talking to Vortex in "Spring Broken". She reveals that she doesn't have any friends by accident this way.
• Glowing Eyes: While not always apparent, certain scenes in darker environments like the end of 'Seeing Stars' show her eyes to be luminescent.
• Goth Girls Know Magic: Her outfit is more "gothic" than normal for Hell and she's the one who usually casts the portal spell. She also has the ability to cast a Human Disguise spell on herself to pass for human, something her coworkers can't do on their own.
• Grayscale of Evil: Her color scheme includes white, grey, and black, in contrast to the other I.M.P employees' Red and Black and Evil All Over. She's also a Villain Protagonist like the rest of I.M.P, being complicit if not outright involved in the deaths of many humans on Earth, in addition to being fairly surly and violent in general.
• Groin Attack: She administers a ruthless one to Blitzo in "Seeing Stars" when he tearfully races to hug her, whilst apologizing profusely for saying he'd replace Loona earlier in the episode.
• Hair-Trigger Temper: She has a serious nasty temper that doesn't take too much effort to enrage. She was at her absolute worst in the pilot, living in a constant state of being on the verge of emotionally exploding, but even her tamer and toned-down series self is only marginally more collected, dropping her Deadpan Snarker attitude and bringing out the abusive aggression when it comes to anything that genuinely pisses her off, no matter how minor it might be. When Blitzo admonishes her for not treating their phone clients well enough in "Seeing Stars", she responds by physically attacking him.
• Hammerspace: At one point she pulls Stolas's grimoire seemingly from out of thin air behind her back despite not having a waistline nearly wide enough to conceal it.
• Happily Adopted: Double Subverted. While Blitzo is her adoptive father, Loona always acts surly and distant from him, with a particularly notable case of Blitzo butting into her personal life causing her to outright declare he's not her real dad. However, various points through both "Spring Broken" and their Instagrams show that this is really being embarrassed about showing affection, and that Blitzo was the first person to care for her after spending most of her life in the hellhound adoption circuit. Whenever she gets really emotional, Loona can show that she's grateful for Blitzo having come into her life. It just takes quite a bit to get there.
• Hartman Hips: Due to being a wolf and the species' hind leg strength, along with how tall she is, her design draws attention to her hips and powerful legs. This even carries over to her human form.
• Has a Type: Loona has a thing for Hunks. She has Love at First Sight for Vortex in "Spring Broken" and when she initially wanted to leave the party in "Queen Bee", a different hunky hellhound showing interest in her immediately changes her mind into wanting to stay.
• Hates Being Touched: Loona is shown throughout the series to have a strong aversion to being touched, reacting either with threatening growls or violence:
  • In the pilot, she growls when Blitzo hugs her and starts nuzzling her face.
  • In "Truth Seekers", during the fight, she goes into a rage when Blitzo nuzzles and kisses her cheek with paternal pride.
  • In "Seeing Stars", Blitzo races over to hug her, which she prevents by reflexively kicking him in the groin, and shortly after bops him in the face with the grimoire when he tries again. However, this episode reveals her aversion to being touched may stem from her Dark and Troubled Past, and she can handle being touched when she's the one initiating the contact, as seen when she allows Octavia to hug her and then holds her hand through the portal. That being said, she never reacted aggressively to Blitzo's affections beforehand, so this felt out of place, even for her.
• Hellhound: An anthropomorphic example. Billboards show hellhounds are treated like real-world dogs, in that hellhounds are pets. However, both Loona and another hellhound named Vortex show that hellhounds are fully sapient.
• Hidden Depths:
  • In "Murder Family", when Moxxie says that I.M.P shouldn't kill an innocent family, Loona looks at the photo she was holding for target practice with a sad expression as if agreeing with him, before harshly doubling down on it.
  • She's implied to have an above-average aptitude for demonic magic. She's usually the one who mans Stolas's grimoire, and she's the only member of I.M.P capable of conjuring a Human Disguise, an ability implied to be fairly rare by "Seeing Stars". In that episode, Octavia, despite Stolas claiming she's a prodigy at magic, doesn't use a disguise herself, though he may simply have neglected to teach it to her since she has no reason to visit Earth. It ties into Loona's characterization as someone who is extremely talented but barely motivated.
• Hiding Behind Your Bangs: Rather than shyness or sultriness, her bangs communicate a general distaste for social interaction and her Bratty Teenage Daughter aspects.
• Honey Trap: Serves as this in "Spring Broken". To get I.M.P's targets isolated, Loona puts on a human disguise with magic, leads people away from the crowds with the implication that they're going to have sex, then has the rest of I.M.P kill the victim.
• Hot in Human Form: While donning her Human Disguise in "Spring Broken", Loona has no problem attracting human beachgoers. Funnily enough, Blitzo thinks it looks hideous.
• Human Disguise: She's capable of using magic to transform herself into a human-like appearance that's similar to her look as a hellhound. In "Spring Broken", multiple demons are shown to be capable of this, and Loona yells at everyone else in I.M.P for killing people on Earth without maintaining the masquerade.
  Millie: You have a human disguise?
  Loona: Yeah! Don't you?
  (everyone else at I.M.P looks around nervously)
  Loona: You three have been screwing around on Earth this whole fucking time... without human disguises?!
• Interspecies Adoption: She's a hellhound that's been adopted by an imp.
• I Just Want to Have Friends: In "Spring Broken", she admits to Vortex she doesn't have any friends and seems bothered greatly by that, and perks up when Vortex suggests she come to one of his parties so she can make some. (Even if she was upset he had a girlfriend.)
• I Want My Beloved to Be Happy: In sharp contrast to her usual anger issues, she seems to accept Vortex having a girlfriend despite her obvious attraction. She attends his party anyway, compliments said girlfriend, and backs off from what could have been a confrontation when she sees how it bothers him.
• Jerk with a Heart of Gold: The pilot had Loona at her most cruel, being a literal bitch that treats everybody around her as little more than nuisances, even her adoptive father Blitzo. But there were still a few scenes here and there that implied a Hidden Heart of Gold. The series proper amplifies that heart, still having her be a major literal bitch, but toning it down to where she occasionally expresses actual concern and helpfulness towards others, albeit hidden behind a major Tsundere facade, and deep down she genuinely appreciates how Blitzo took her in and gave her a home to belong, even if her Bratty Teenage Daughter persona makes it hard for her to show it.
• Jerkass Has a Point:
  • Like her adoptive father, Loona's blunt statement of Stolas being a "clingy, rich asshole" is not untrue in the slightest. Subverted in later episodes, where it's shown that he's not all that bad.
  • When Moxxie shows hesitation over the possibility of killing an innocent family, she points out that Moxxie has no way of knowing for certain that they're truly innocent, and that they could, in fact, be very terrible people. Sure enough, Loona is proven right when the imps encounter a seemingly innocent family who turn out to be Satanic, cannibalistic psychopaths.
  • In "Spring Broken", she expresses frustrated shock that Blitzo, Millie, and Moxxie have been carrying out assignments on Earth without human disguises, pointing out that they could get in serious trouble if they get caught.
• Jerkass to One: Whether it's her more Jerkass pilot self or her more gold-hearted series self, one consistent aspect of her jerkassery is that she uses Moxxie as the designated target for her worst attitude. Even when she's being nicer to him, she's still more aggressive and abusive than when she acts nicer to others like Blitzo or Millie.
• Kick the Dog:
  • In the pilot, she kicks a baby carriage to "blow off steam".
  • In the same pilot, she hangs up on Millie when she calls her for help after she's been stabbed.
• Lack of Empathy: Par for the course for a resident of Hell. In a flashback, Millie calls her to ask for help because she was stabbed. Loona's response? Immediately hanging up on her. This is somewhat averted in the series, as in "Truth Seekers", when Millie is having a breakdown when they're forced to shut the portal, thus leaving Blitzo and Moxxie behind in the living world, Loona asks if the Imp is okay with a concerned and awkward expression.
• Lady in Red: Wears a red dress to Tex's party, potentially signalling her still-lingering attraction to him despite his girlfriend.
• Lady Swears-a-Lot: Even in conjunction with her short temper, Loona is extremely foul-mouthed, with the only bigger offender being Blitzo.
• Lazy Bum: While Loona is ostensibly the secretary/receptionist at I.M.P., it is evident that she treats her job as a nuisance at best, and is pretty much only able to hold on to the position due to being Blitzo's adoptive daughter, instead spending the vast majority of her work time (when she bothers to show up) either on her personal phone or asleep.
• Leg Focus: In addition to her Hartman Hips, she also has long and incredibly toned legs in both her hellhound and human form.
• Lightning Bruiser: In "Truth-Seekers", she swiftly tears through dozens of D.H.O.R.K.S agents like sheet paper without taking a single scratch.
• Like Father, Like Daughter: A sad example, both she and Blitzo are implied to be very starved for affection under their dickish exteriors.
• Love at First Sight: Loona immediately goes ga-ga for Vortex when she sees him for the first time. After stepping off the elevator to get to I.M.P's office, Loona laments that her makeup is "shitty today", and gets a Crush Blush when she sees Vortex again. Too bad she found out he already has a girlfriend.
• Literal Man Eater: While not eating her victims, she's a physically monstrous creature who takes the form of an attractive human female to lure in and kill men.
• Magical Star Symbols: The pentagram formed from the shirt straps on her chest represents her demonic nature, even if she doesn't frequently use magic.
• Man Bites Man: Part of her fighting style, illustrating her savagery and fury. In 'Truth Seekers' she catches a man's entire head in her mouth and bites down on it.
• Meaningful Name: Her name is an alternate spelling of Luna, the Latin word for the Moon, fitting for a werewolf-like character with mostly white fur.
• Morphic Resonance: Her Human Disguise retains the white fur her hellhound form has by giving her an albino-esque skintone, and her hair is in a shaved undercut style to mimic how her hellhound form's hair is swept to the right to reveal her ear. The type of shoes she wears while human also evokes her original hellhound form's hind paws with the tips of the shoes in particular designed in way to resemble her typically exposed hellhound toes.
• Ms. Fanservice: Both her human and hellhound forms are very attractive looking and her clothes accentuate her body nicely. Fans have taken notice of this.
• Multi-Melee Master: While she usually fights with her own claws and teeth, she has effectively used firearms, throwing knives and stars, and blades.
• My Nayme Is: It's "Loona", not the more traditional "Luna".
• Mysterious Past: What we know of her begins at age 17, when she was adopted by Blitzo just before aging out of the system. How long she was in said system, when her biological parents died/if she ever even knew them, and the many other questions remain unanswered.
• Nepotism: She's flippantly open about how much she hates her job, hardly puts in any effort, and doesn't respect her boss and co-workers, but keeps her position because of Blitzo's affection for her. This is addressed in "Seeing Stars" when Blitzo is forced to tell her that her poor attitude is driving away customers.
• No Full Name Given: Only ever referred to as Loona, her foster name. Whether or not she took Blitzo's last name is dubious, but it's entirely possible that he also forwent his father's name.
• No Social Skills: Her foul temper and emotional issues mean she has a lot of trouble interacting with people. Even when Tex invites her to a party to make friends, she frequently comes close to biting people's heads off for the smallest things even when it's Tex or Bee being genuinely kind to her. Even when Bee asks her to check up on Blitzo, Loona is spoiling for a fight.
• Non-Action Snarker: Initially played straight, but becomes zig-zagged by "Truth Seekers". Loona's job keeps her out of combat most days, not that it stops her from sharing her opinions on everyone else who does the dirty work. However, when things get serious, she's brought out as a last resort, and can definitely hold her own.
• Non-Standard Character Design: She stands out compared to her coworkers, with a contrasting color-scheme, unmatched height, and the fact that she's basically a humanoid wolf.
• The Nose Knows: Quite fittingly for a hellhound, she has an incredibly keen sense of smell, with it being so strong she's able to sniff a list of names and immediately pinpoint down every person on the list in an Aura Vision way.
• Now That's Using Your Teeth!: Catches a thrown sickle in her teeth mid leap in 'Truth Seekers', complete with a Slo-Mo shot.
• Now Allowed to Hug: A textbook example occurs in "Seeing Stars" where Octavia, after being comforted by Loona over her relationship with her dad and bonding with her over dads who doesn't get parenting right, hugs her as thanks, and Loona's only reaction is to pat her on the back with a small smile. She's not there with Blitzo yet though.
• Older Than They Look: Loona looks and acts like an angsty teen, but was almost 18 when Blitzo adopted her, and is currently 22 according to Word of God. Of course, this is in Hell years, making her age in human years a bit more ambiguous.
• Once Done, Never Forgotten: Allegedly threw up at a Hellhound party, earning her the nickname 'Lunatic Loona' and still remembered when she tries to make a comeback at Bee's party.
• One-Woman Army: In "Truth Seekers", she's shown to be even more deadly in close combat than Millie, taking out dozens of government agents mostly using her claws and teeth. This only makes sense; as a hellhound, she's larger, stronger, and more durable than any imp. She's also shown to be proficient with both melee and ranged weapons; racking up an impressive body count with both the Japanese Edo-period weapons taken from D.H.O.R.K.S agents, as well as firearms she and Millie brought with them for the mission. This makes her possibly the most capable combatant of the entire IMP crew.
• Our Werewolves Are Different: While she's actually a Hellhound, she has a few traits that reference werewolves on some way. Such as her name being a pun on "lunar" and having the ability to assume human form.
• Out of Focus: Despite having equal prominence alongside the imps during the pilot, when the series proper started it heavily lessened her presence, since as the company receptionist she doesn't get involved in assassination missions, with "Murder Family" only giving her a few minutes total of screen time, while in "Loo Loo Land" she only had a faceless voice cameo. That said, "Spring Broken" reversed this (temporarily) by making her front and center for A Day in the Limelight, which also explains the reason she's been out of focus is because Blitzo is overprotective, believing that there are too many dangers, both from threats and perverts that are interested in lupine goth-girls, for him to be willing to risk her coming along.
  • However, this persists after "Spring Broken" as Loona is still written out of the story for "C.H.E.R.U.B" and "OZZIE'S" while being largely unimportant in "The Harvest Moon Festival".
  • Loona would get to receive a major appearance in "Queen Bee", but she has largely disappeared from the series from season 2 onwards; her only speaking appearance in the second season so far was in "Seeing Stars".
• Pet the Dog:
  • She's genuinely touched when Blitzo calls her family. She also attends the after-party in the first episode of the series proper after the target is killed. She has a smile on her face the whole time.
  • In "Truth Seekers", she shows empathy towards Millie after they have to leave Blitzo and Moxxie behind in the human world. She even tries to ask if she is okay.
  • In "Queen Bee", it's revealed that Loona actually does call Blitzo "dad", both in public and private. While the first time was more in response to a brief emotional high that Blitzo himself couldn't hear, the second instance was right to his face in the most tender tone she could manage.
  • In "Seeing Stars", despite being angry with Blitzo, she ultimately decides to find Octavia as he requested for her to do. She's also immensely gentle and friendly with Octavia when she does finally find her.
• Phoneaholic Teenager: While her age was originally unknown— she's officially been stated as being 22 according to Word of God— she looks like a teenager and Moxxie mentions that Blitzo treats her like one. In any case, Loona is frequently more busy with her cellphone than properly attending meetings in the pilot episode, listening to Blitzo's plan to win a bet in "Spring Broken", or hearing Blitzo whistle for help in "The Harvest Moon Festival". Even when she is paying attention, Loona nearly always has her cell phone in her hand.
• Professional Slacker: Despite how utterly she refuses to take her job seriously, she remains on the payroll in part due to Blitzo's love for her. This isn't incompetence on her part, and when she wants to, she proves herself to be very capable; she just rarely wants to.
• Red Eyes, Take Warning: She has blood-red sclera, switching to blood-red irises when in her human disguise, contrasting the Yellow Eyes of Sneakiness the imps have, and she's also the most jerkass and emotionally volatile among the group.
• Sassy Secretary: She's the sassy receptionist of I.M.P who is constantly faxing Moxxie weight loss flyers, eating his lunch, and generally doing absolutely nothing.
• Savage Wolves: A hellhound from Hell who works for an assassin company and is shown to be quite the temperamental jerk. This is especially prominent when she finally is shown fighting in "Truth Seekers", as the way she fights is more like a ferocious animal who knows how to use weapons, such as wielding a Sickle Between Her Teeth to slash with the blade and whip with the chain, along with biting through people directly, all while snarling like a mad dog.
• Sexy Secretary: She's a receptionist with a relatively curvaceous body, being attractive enough that the first time she went on a job to act as a Honey Trap, she easily lured in numerous men and women.
• Shoo Out the Clowns:
  • In "OZZIE'S", she gets invited to a party by Vortex, leaving Blitzo all alone during the episode's Downer Ending.
  • Inverted in "Seeing Stars": the entire main cast is shooed out over the course of the episode so Loona alone can have a heartfelt conversation with Octavia.
• Short Teens, Tall Adults: Subverted and Inverted. She comes off acting like a teenager to those unaware of her actual age (22), yet she's the tallest member of I.M.P due to being a hellhound among a company of imps.
• Sitcom Arch-Nemesis: She seems to enjoy getting under Moxxie's skin, most often by claiming he's fat.
• The Slacker: One who still keeps her secretarial job, but rarely actually goes out killing- see Professional Slacker above.
• Small Parent, Huge Child: Loona towers over all of her fellow imp crewmates at I.M.P, including her adoptive father, Blitzo.
• Sour Outside, Sad Inside: She and Blitzo state that she's "sensitive" - which might have some merit given her genuine anger when Eddie states he won't talk to her because he's a cat person, whereas before she only seemed to be capable of expressing general apathy.
• Statuesque Stunner: A tall, attractive hellhound with Hartman Hips.
• STD Immunity: Averted as seemingly implied in the flashback where Blitzo gives her a gift for her adoption anniversary. She asks if the gift's a cure for syphilis and angrily rejects it when she learns it isn't, implying she has the bacterial infection.
  • Curiously, this hasn't come up since, and may be a part of the pilot that has since been retconned.
• Stealth Pun: Offers her father a hangover remedy after his intense partying- Or in other words, Hair of the Dog.
• Stock Animal Diet: Averted. Despite being a hellhound, Loona does not like dog treats and is quite off-put by Blitzo offering her one.
• Suspiciously Specific Denial: Loona had a tendency to very awkwardly and oddly deny, clarify, or otherwise deflect what her relationship with Blitzo is like, since she hates showing affection. Or at least, hates the idea that people will get the impression that she cares about her adoptive father.
  • Refers to Blitzo as "dad" in one post on her Instagram. When Blitzo takes notice, she responds by insisting that it was a "stupid typo".
  • When Blitzo returns home from being kidnapped, she insists that the only reason she was worried was that they were running out of food in the house.
  • When Blitzo introduces Loona as his daughter in "The Harvest Moon Festival", Loona quickly adds "only on paper", after looking around frantically with Wide Eyes and Shrunken Irises.
  • During "Queen Bee", Loona quickly identifies herself as Blitzo's adopted daughter, while looking very embarrassed.
• Sword and Fist: When she gets to fight all out in "Truth Seekers", she shows that her preferred fighting style combines animalistic Bare-Fisted Monk moves like punching and biting with skillful use of various sharp weaponry like blades, axes, and sickles.
• Tail Slap: Against her own father in 'Western Energy' during their fight where he tries to get her to take her Hellbies shot.
• Through a Face Full of Fur: She can be seen blushing after she bumps into Vortex in "Spring Broken", despite being in her furry hellhound form at the time.
• Token Minority: Of the 'Minority Species' variety, being the only Hellhound on an all-Imp team.
• Tough Spikes and Studs: Her collar and arm bands are both covered in spikes, matching her sharp fangs.
• Troll: Faxes Moxxie an ad to a weight loss program for seemingly no reason other than to insult him. She also makes similar comments on his weight on Instagram.
• Tsundere: A parental variation; she's Happily Adopted by Blitzo, but doesn't like showing it. She refuses to call him "Dad", and the one time she did on Instagram, she insisted that it was because they were running low on food. In "Spring Broken", she almost calls him "Dad" but catches herself.
  Blitzo: Aw, you look perfect, Loonie, as always!
  Loona: Shut up, Da- ugh! Blitz!
  • In "Seeing Stars" when Blitzo tries to hug her, she smacks him in the face with the grimoire, though she does have a small smile on her face.
• Ultimate Job Security: Justified. Everyone, Blitzo included, realizes she's an awful secretary, but he has too much of a soft spot for her to actually risk her position.
• Underboobs: Occasionally, in her human form, sideshots of her will show that her ripped top doesn't quite reach all the way down. Never enough for anything explicit, but just enough to show the underside of her bust with the right angle.
• Ungrateful Bastard: Has shades of this. At one point, angrily yelling at Blitz that she didn't need him back when he adopted and doesn't need him now. Considering how most hounds end up as pets or in pounds, it seems she doesn't fully appreciate what he did for her. It's a bit subverted by the time of "Seeing Stars" where she explains to Octavia that it matters a lot when dads tries to be there for their kids even when they fail, this, however, doesn't stop her from kicking Blitzo in the groin when he rushes at her telling her how sorry he is for what he said earlier in the episode.
• Vague Age: Moxxie compares her to a teenager at one point, and she certainly acts like one, but it's not clear if she actually is one. Her being an anthropomorphic hellhound only muddies the waters further. In "Spring Broken" she says she was "almost 18" when Blitzo adopted her, implying she's in her late teens or early twenties, but her actual age is never stated. According to an interview, she's 22 years old, although that is in hell years, which can be and often are radically different to Earth years.
• Vapor Wear: She doesn't seem to be wearing anything under the tattered crop top she usually wears. This is averted in her human disguise however, as she does wear a small top underneath.
• Visual Pun: Is it any surprise that the female hellhound is often a bitch?
• What You Are in the Dark: In "Seeing Stars", when Octavia is stranded in the living world and Loona is the only one who can find her, she chooses to blow off the mission and wanders around Los Angeles alone instead, on her phone with some coffee. However, she sees several Sinstagram posts from Octavia, revealing she's nearby. Loona could have easily pretended she never saw them and go on her way, and no one would know. But after a moment of hesitation, she throws the coffee away and tries to track down Octavia in earnest.
• When She Smiles:
  • Loona is usually scowling or frowning, but she does manage a small, surprisingly sweet smile when Blitzo insists she's family and they don't get rid of family at I.M.P while listening to Moxxie's complaints.
  • There's also this selfie after Blitzo bought her a bacon-flavored boba tea.
  • She lets out a few adorably goofy smiles when interacting with Vortex, who she's smitten with.
  • In the 2022 trailer, she has what might just be her sweetest smile yet.◊
  • She gives a heartwarmingly wholesome smile while talking with Octavia at the observatory about how their dads are doing their best for them, in spite of their flaws.
• Wide Eyes and Shrunken Irises: Spends nearly the entirety of 'Western Energy' with these, uncharacteristically frazzled from having to go to the vet.
• Wolf Man: A very lupine-appearing anthropomorphic Hellhound.
• Women Prefer Strong Men: Her attraction to Tex, obviously muscular and physically attractive.
• Would Hurt a Child: She vents her frustration in the pilot by kicking an imp baby carriage into the sky. She also doesn't have any compunctions about killing children if that's what the client wants, since their innocence can be questionable.
• You Are Fat: Repeatedly and derogitorily finds ways to call Moxxie fat, even when completely unrelated to the current situation (and very visibly untrue).
• You're Not My Father: She yells at Blitzo that "you're not my real dad" in "Spring Broken", and that Loona was "almost eighteen" when Blitzo adopted her. Additionally, Loona refuses to call Blitzo "Dad"; the few times she has on Instagram, she insisted it was a mistake, and the one time she almost did in "Spring Broken", Loona caught herself and called him "Blitzo" instead. She only calls him "Dad" twice in Season 1, both times in "Queen Bee". One is an emotional high (Blitzo beats Bee in a drinking contest, prompting Loona to shout "That's my dad!" in excitement), and one is an emotional low (Blitzo confesses to Loona that he's worried about Dying Alone, to which Loona responds "I'll be there, Dad" and covers him with a blanket).

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