Genius Bruiser: While possibly and at least built to be a killing machine, at more than a few points, such as with the bartender in China and with Morpheus, is quite able to sit down and talk philosophy.
Healing Factor - Regeneration is, unsurprisingly, the most popular augmentation amongst most players, especially since at full power you regain health faster than a roomful of enemies with assault rifles going full auto can take it away.
Reality Warper: While "offline" and uncontrolled in Antarctica his memories start manifesting in the real world. He says they're only physical copies, but they're clearly more than that (one of them includes the entire Hong Kong cityscape, including the sky).
Red Oni, Blue Oni: JC is potentially Red to his brother Paul's Blue. He can be played as someone who thinks before he shoots, but that still doesn't get around the fact that he usually still has a far higher propensity to shoot than his brother (unless you go full Pacifist)
It can also work the other way, since JC is stoic and dry while his brother is much more emotional and social.
Sunglasses at Night - Lampshaded by Anna, and Handwaved via JC's 'My vision is augmented' explanation. In game terms, the reason probably has something to do with the fact that the glasses conceal one of the only visible signs that JC is a nano-aug.
Happily Adopted - Indicates he liked his parents and JC mentions he and Paul realized they were not genetically related growing up.
Meaningful Name - Saul changed his name to Paul when he decided to switch sides from persecuting the early Christians to converting to Christianity. Paul Denton goes from persecuting the NSF to joining them.
Technical Pacifist - Will lecture the player on avoiding fatalities, but put him in a room with a hostile and he'll gib the poor guy with a plasma rifle.
Subverted. He's secretly a member of the NSF, so he's aiding them by making sure none of them die, which is why when JC joins him, he drops this line of thought entirely
Voice: Cliff Stephens
The richest man in the world, head of Page Industries and member of the Illuminati.
A God Am I - His goal is to become one by merging with the Helios AI so he can rule the world.
Ain't Too Proud to Beg: Or at the very least, not too proud to use begging as a delaying tactic while he completes his objectives.
If you go along with Everett's plan to kill him:
Bob Page: What do you want? Money? You can have VersaLife, the whole damn company. Power? I'll get you on Mead's cabinet. I'm serious. Just forget about that last reactor.
If you go along with Tong's plan to blow up Area 51:
Bob Page: All right. I get the picture. You want a piece of the pie, or you're going to toss the whole pie out the window. Fair enough. You can have anything you want. How about Europe? Your own continent. Just let me complete my preparations.
Bald of Evil - At the end, as he's preparing for the merger.
Despotism Justifies the Means: Bob Page never shows the slightest hint of doing what he does for some greater goal, whether utopia or dystopia. He does it because he wishes to rule everything and is perfectly willing to kill as many people and destroy as much of the world as needed to make that happen.
Villainous Breakdown - If you follow Everett's suggestion to kill him, he'll get increasingly unhinged and desperate. Amusingly, since his taunting messages to the player are scripted by location, he'll come across as bipolar, switching between pleading with JC and mocking him.
While it's not nearly as loud, he does this if JC is doing the steps to reach the Helios Ending as well. His final line in this case is an almost child-like "Helios? Icarus? Don't leave me..."
Bob Page: Go ahead! Blow this place sky-high... You might get rid of ME, but you'll take down Aquinas, the power grid, the whole electronic infrastructure. Is that what you want?! Are you completely nuts?!
"Denton? Walton Simons here. What an expensive mistake you turned out to be. I ordered the troops to kill you, because frankly I don't have the patience to wait for one of those damn killswitches to work."
Screw the Rules, I Have Money!: Simons is a "philanthropist", who has made very large "donations" to assure UNATCO is properly equipped and supplied. While UNATCO technically falls under his command anyway, this makes them especially eager to follow orders.
Blood Knight - Anna's SOP for any hostile situation is kill everything!
Body-Count Competition - Gunther Hermann and Anna Navarre seem to have such a competition. If the Player Character is killed by Anna, she'll sometimes say "Nine hundred and ten. I'm catching up, Gunther".
Butt Monkey - Gunther suffers quite a few indignities of varying degrees, from getting kidnapped, to getting phased out in favor of agents with newer augmentations, to being unable to get the soda he wants.
Invisibility: Anna's augment of choice. She also runs the tutorial on stealth.
Irony: Anna will berate you if you go the pacifist route, but she's the first character you have to kill in order to proceed.
Jerkass: Anna. Unless you're a merciless killer, she treats you like crap. However, showing a little humility and deferring to her early on during the second mission will delay some of her more abrasive tendencies, but still, she'll wind up treating you like shit for not being a cold blooded killer sooner or later.
Jerkass Woobie: Gunther. Sure he's a bloodthirsty killing machine with close to 1000 hits under his belt, but you can't help but pity him.
Morality Pet: Gunther truly does feel sorrow and rage after Anna Navarre dies, and it is that which is driving him to want to kill JC Deader than Dead. That said, this trope doesn't make him any less villainous, but at least his motives are a little more sympathetic.
Only Sane Man: Anna is very skeptical about Gunther's conspiracy theory that the maintenance man who stocks the drink machines at UNATCO is purposely trying to screw him over. Subverted in the sequel when you find out he was right.
Don't You Dare Pity Me! - JC attempts to express sympathy to Sam for the loss of his family to terrorism. Sam doesn't want to hear it.
Internal Reformist - He eventually gives up, but seems to have had some doubts from the start, judging by the fact that he helps JC escape UNATCO in the first place, albeit without actually telling him anything other than that he's free to pick the armory clean.
Jerk with a Heart of Gold - He comes off as very crotchety and hardassed, but seriously, he's a stand up guy, and if you keep picking non lethal options and avoiding killing people, he even commends you on your humanity and restraint. This extends to killing Navarre instead of Lebedev. In fact, he helps out JC far earlier than the story overtly lets on - reading his emails indicates he helped Daedalus breach UNATCO's security, helping you escape in the first place. As soon as you arrive in Hong Kong, he's in touch with anti-MJ 12 friends he thinks might be able to help JC out.
My Country, Right or Wrong: He refuses to leave UNATCO even after learning about the corruption, believing only good individuals within can reform it. He is forced to leave and more fully help the player when MJ12 tightens their grip on UNATCO even more, joining up with Gary Savage's group in Vandenburg.
Noodle Incident - He memorably claims to have dispatched an entire platoon with a pocket knife. He also mentions taking out a group of Afghans in an unspecified war.
A helicopter pilot who works for UNATCO and later defects along with you.
Badass Driver - It takes some balls to fly into the epicenter of hostile enemy territory, which he does regularly throughout the game.
Drunk Driver - The only time you meet him outside of his ride, he's hanging out in a bar. You can buy him two beers. You can call him out on this, and he'll claim he can't fly the helicopter properly when he's sober.
Drunken Master: He does a damn good job flying the helicopter, even though you had just seen him drinking. He claims that you don't want to fly it "all wound up."
Properly Paranoid: To the point he drops hefty foreshadowing on later events very early in the game.
Voice: John Gault
Cool Old Guy He seems to be at first, but as it turns out...
Reassigned to Antarctica: Suffers this as a result of JC escaping... if you don't kill him yourself. If you don't, it's then later implied he's killed anyway.
Too Dumb to Live: After confronting him, he'll act nonchalant and let you leave. When your back is turned, he pulls a pistol on you. He's typically gibbed a few seconds later. Unless you're playing at the "Realistic" difficulty setting, where there's a 50% chance or so that he will shoot you in the back of the head, fatally.
You Have Failed Me: Listed as dead even if you don't kill him, and he may have been killed for his failure.
Badass Grandpa: By Invisible War he's 65 years old, and yet appears on Liberty Island at the end of the game, where, depending on how the player's actions affect events, he'll join in the combat like any of the other characters present, shooting and even performing evasive rolls.
A crime boss of New York who threatens to do things "lo bruto" when he doesn't get what he wants.
Bad Boss: Even his fellow NSF think he's an asshole.
Colonel NON Badass - He'd love to be seen as a tough guy and he is a colonel in the NSF, but he's basically a Dirty Coward thug who hides behind a gun, intimidation tactics, fake augmentations, and a big title.
A.I. Is a Crapshoot: Averted. Morpheus' only potentialy negative tendency is to deliver uncomfortable, unvarnished truths.
Awesomeness by Analysis: Is able to accurately predict much of the remaining game's plot without ever leaving the tiny concrete room in which it lives, simply by its detached understanding of human nature.