A gag where a character teases an obvious joke...and says something else. This might be because they're The Ditz or Giver of Lame Names, and the potential joke honestly didn't occur to them. It can also be used by a character with a bit more wit to inject some sarcasm into a simple pun or be used as part of a Last-Second Word Swap if the speaker wants to avoid a Lame Pun Reaction. The gag can be split across two characters by having one Comically Missing the Point of another's implied joke (sometimes combined with Are You Pondering What I'm Pondering?). To make sure the audience expects the looming joke, it is typically more heavily telegraphed than the Stealth Pun, with emphasis placed the relevant words to make sure that the audience gets it.
Compare Subverted Rhyme Every Occasion (which does something similar with obvious rhymes), Subverted Catch Phrase (which relies on an established phrase) and Stealth Pun, (which is left unspoken so the audience can figure it out themselves rather than be subverted). Contrast Obligatory Joke (which usually involves making an Incredibly Lame Pun because the opportunity is just too good to pass up). Subtrope of Bait-and-Switch and Anti-Humor (which is when you set up a punchline or a gag...and there just isn't one, or there's something serious or boring in its place).
Compare Orphaned Punchline, which is for when we don't get the setup.
- One of the Friskies "Dear Kitten" commercials features a cat looking in a mirror saying there should be a word for a cat that copies everything you do. He settles on "Impersona-cat" or "Mimic-kitty".
- There's a series of commercials for Wonderful Pistachios showing someone doing what they normally do, only with nuts involved. The narrator then says that they "do it" ("it" being eating nuts) with some specific reference. ("Keyboard Cat does it purr-fectly." "Manny Pacquiao does it...with a knockout." "Lewis Black does it like Lewis Black.") One commercial shows Psy dancing and singing "Gangnam Style" with the narrator saying "Psy does it...and we all go nuts."
- Students at Class & Islamophobia, where the expected punchline is "A Terrorist" or something":
What do you call a Muslim flying a plane?A pilot.
- In The Dark Knight, Bruce Wayne / Batman is given a new device by Lucius Fox which allows his cellphone to emit sonar pulses to map a room. The expected punchline is "Bat", because he's Batman, but:
Bruce: Sonar. Sorta like a-Lucius: Like a submarine, Mr. Wayne. Like a submarine.
- In Wayne's World 2, Wayne awkwardly avoids using anything that sounds like the word "eye" when talking to a character with a very noticeable eye condition (acute partial ocular albinism), ending when he promises to "make sure to cross my Ts and dot my... lower-case Js."
- In Discworld:
"Well, because it's submerged in a marine environment, I call it the Going-Under-The-Water-Safely-Device."
- Leonard of Quirm's dialogue has a lot of these jokes (from the perspective of the reader, since the names don't exist In-Universe) thanks to his status as a Giver of Lame Names for his inventions.
- In Witches Abroad Granny Weatherwax repeatedly attempts to tell a (fairly well known) joke about a man ordering an alligator sandwich, but never gets the punchline right (and it's never given in the book either, leaving the reader to figure out that a man who orders an alligator sandwich and wants it fast, tells the cook to be quick about it, etc. is telling them to "make it snappy!").
- Arrested Development: Actor Judge Reinhold appears on a Show Within a Show version of Judge Judy. The title? Mock Trial with J. Reinhold.
- The Daily Show
- A segment with then-correspondent Ed Helms involved him coming up for an idea for a "gay radar", which he decides would be called the "homometer."
- A segment with Buck Henry was titled "The Henry Stops Here."
- Jon Stewart on Mike Huckabee: "Let Huckabee hucka...exist."
- On an episode of The Colbert Report Stephen mentioned a story about Burger King advertising Windows 7 and said that Apple needed its own fast food tie-in that would be "big...for mac." He decides it should be Carl's Jr.
- A Big Train sketch has an employee in a large food company attending a presentation, where someone is explaining that they found their cakes sold better when they were heated up. The character quips: "You could say that they sold like hot cakes!" - which is met very coldly from everyone present. He's transferred under a cloud to the broth department, where his new boss explains that they recently ruined a batch of broth by having too many chefs in supervision, to which he starts to quip "You could say that... you've bollocksed it up."
- In one episode of Game of Thrones, the Affably Evil Roose Bolton is talking to Jaime Lannister, who just had his hand chopped off by some of Roose's men. When Jaime starts insinuating threats, Roose comments, "I would have thought you'd learnt not to overplay your... position."
- From the Key & Peele sketch "Continental Breakfast":
"And who are you, my little friend? Not a spoon, not a fork, but something in between...a fpoon!"
- On an episode of Virtually Famous, James Acaster came up with the game "what's under my hat". He hid things that could be found in a kitchen under his hat and each time it was revealed he would make one of these gags.
"Until next time, keep it [anything but under your hat]".
- One contestant on America's Got Talent, a performer named "Piff the Magic Dragon" (a guy in a dragon costume doing magic) showed up. He then said that you've probably heard of his brother...Steve.
- In The Secret Policeman's Biggest Ball, a benefit for Amnesty International, the Monty Python's Flying Circus played this to the point of subverting the entire routine. The stage is set for the famous parrot sketch, the crowd is giddy with anticipation, John Cleese as Mr. Praline begins by declaring the parrot he purchased is dead...
Mr. Praline: It's dead, that's what's wrong with it.
Shopkeeper: So it is. 'Ere's your money back and a couple of holiday vouchers.
(audience goes wild)
Mr. Praline: (looks completely flabbergasted) Well, you can't say Thatcher hasn't changed some things.
- Barney Miller: An arrestee is running for President:
Royce: What do you think of my campaign slogan?Barney: [reads] Albert Royce, the people's...candidate.
- This was a staple on I'm Sorry I Haven't a Clue. For example:
Butler: This is Lord Bedside.
Lord Bedside: How do you do. Welcome to Bedside House.
Butler: I thought you were going to say "Manor", sir.
Lord Bedside: Yes, so I was. Welcome to Manor House.
- An Easter Egg Prank Call in Undertale opens with Sans asking the well-worn question, "is your refrigerator running?" But he's not making a pun — if you say "yes", he says "nice. i'll be over to deposit the brewskis.", while if you say "no", he says "okay, i'll send over someone to fix it. thanks for letting me know. good communication is important." In other words, he actually wants to know if your refrigerator is functional. (The "prank" in this prank call is half the subversion of the joke, and half the fact that you're a visitor to the Underground and don't own a refrigerator in the first place.)
- The first episode of Friendship is Witchcraft has the phrase "Talk about eye candy!" as an unexplained running gag, usually in response to some mild Eye Scream scenes. A few episodes later, a character shows up in an eye-patch:
Newt Pippington Britishhooves: Ever since I lost my eye, I've been craving nothing but candy!
Twilight: Talk about holiday spirit!
- The alternate commentary track featuring Mr. Plinkett that RedLetterMedia released for Star Trek V: The Final Frontier has a gag where Plinkett explains that the movie's producers were worried about placing the actor DeForest Kelley in the woods... because his last name sorta sounds like "killer".
- In the Revenge of the Sith review, Plinkett sets up that if you rearrange the letters in "Sith", you get another word... "Tshi", which he claims is Chinese for "disappointment in the cooking of the duck meat."
- In Arfenhouse Teh Movie Too, Woogy mangles an old joke whose punchline is supposed to be, "Well, then, you'd better go and catch it":
Woogy: ESEZXKYUUZ ME SRR b00t IZZ UR REFRIJERADOR RUNNINGINGK?!!?
Wuzzer: YEZZ INDEEEeEee!D!!!
Woogy: WELLL TEN! DUN LETT DA BED BUGZZ BAYT!!!1!1
Woogy & Wuzzer: LOLOLOLOLOL!!11!1
- On The Simpsons Channel 6's traffic reporter is Arnie Pie. His news report, done while reporting from a helicopter over the traffic, is called "Arnie in the Sky" (instead of "Pie in the Sky").
- In the Steven Universe episode "Future Vision", Steven quips that his middle name is "Danger". At first, it looks like Garnet's suffering from Blunt Metaphors Trauma, but instead she playfully "corrects" and tweaks him on the nose:
"That's a lie, your real middle name is...Cutiepie!"
- On SpongeBob SquarePants, there is one scene which involves SpongeBob and Patrick annoying Squidward and others at Goo Lagoon by playing "Small Plastic Disk That You Throw". SpongeBob comments that the name is a bit too long, and wishes it was easier to say. Patrick immediately comes up with "Small Plastic Disk That You Toss", which SpongeBob praises him for. The expectation was "Frisbee".