So you're at the store and notice something, be it a toy based on an upcoming plot detail in a Merchandise-Driven series or a food that's a tie-in with an upcoming movie. But then you realize something — the item in question is based on something that should have come out around the time you saw it, but even though the release got delayed, the merchandise tie-ins still came out on schedule.
This is an example of what's known as an Delayed Release Tie-In, when a work that has delayed still has merchandise come out when it was originally supposed to debut. This is usually caused by deadlines that merchandisers have to abide by in order for their products to be released around the time of the work they're trying to market. For this trope to take effect, these examples have to be released around the original release date for a film or work. Occasionally, this trope will cause plot elements to be Spoiled by the Merchandise.
Subtrope of Early Draft Tie-In and Early-Bird Release.
Examples:
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Anime and Manga
- The first season of Pokémon: The Original Series features several episodes which lead into Pokémon: The First Movie. However, due to the infamous "Electric Soldier Porygon" seizure incident, the show was taken off the air for a few months. The movie's release date did not move to compensate for the schedule delay, meaning the Mewtwo tie-in episodes ended up airing a few months after the movie had already come out in Japan. This was however averted in the American release, as the English episode package did not contain "Electric Soldier Porygon", and allowed the episodes to be broadcast before the film's North American release.
- Pretty Cure:
- When the Suite Pretty Cure ♪ episodes introducing the Miracle and Fantastic Belltiers got delayed due to the Tohoku earthquake, the releases of their toys became this.
- Due to a hack at Toei Animation, episodes of Delicious Party♡Pretty Cure were delayed for at least a month. However, the toys meant to tie in with the debut of Cure Yum Yum, as well as the Heart Juicy Mixer, were still released on schedule. This trope was averted for the Cure Finale merchandise, which was released the same week her debut episode aired. This trope would also happen to pajamas that featured the season's power-up form.
Films — Animation
- An American Tail: The Treasure of Manhattan Island and An American Tail: The Mystery of the Night Monster were origanally intended to be released in 1998 and 1999 respectively, but both got delayed to 2000 for reasons unknown. Despite this, songs from both movies were bonus features on the VHS The Land Before Time: More Sing Along Songs which came out in late 1999.
- Some merchandise for DC League of Super-Pets, specifically books and toys, showed up in April of 2022, which tied in with its original May 20, 2022 release date. The film itself would be delayed until July 29, 2022.
- Dragon Ball Legends had a collaboration with Dragon Ball Super: Super Hero that was released on time back when the film was originally set for an April release, but because of the movie's delay caused by the aforementioned Toei hack, the only thing Legends could do at that point was release Gamma 1 and Gamma 2 as playable characters and nothing else, with Power Awakened Piccolo, Pan, and Beast Gohan all arriving in a much later Part 2 of the collaboration. The sudden shift in plans has resulted in the player base potentially Mis-blamed the delay for the reason as to why the game's 4th Anniversary was lackluster as a result.
- Foodfight! had merchandise being made in the mid-2000s. The film sat on The Shelf of Movie Languishment until 2012, but the merch was found leaking out into stores long before that point. There are many accounts of people finding Daredevil Dan or Cheasel T. Weasel toys as carnival prizes.
- Hoodwinked Too! Hood vs. Evil and Sherlock Gnomes both had Burger King promotions released before the films they were promoting. In the case of Hoodwinked Too, the movie wouldn't see release until over a year later.
- Little Nemo: Adventures in Slumberland was released in 1989 in Japan, but not until 1992 in the United States, meaning that the 1990 video game tie-in Little Nemo: The Dream Master arrived in the States well ahead of the film.
- A Carl's Jr/Hardee's tie-in for The Nut Job 2: Nutty by Nature was released in May 2017, the month it was supposed to premiere, instead of August 2017, its final release date.
- Action figures for Spider-Man: Across the Spider-Verse were first seen in stores in late September 2022, matching its originally intended release date of October of the same year before it was pushed to June 2023. As a result, the figures spoiled the appearances of Spider-Punk, Jessica Drew, The Spot note , Scarlet Spider and the new Cyborg Spider-Woman character. The said action figures packaging even have the original name of the movie "Spider-Man: Across the Spider Verse- Part One" before the sequel got renamed! Similarly, Marvel published End of the Spider-Verse in late 2022, with the event likely intended to cash in on Across the Spider-Verse back when it was slated for a Fall 2022 release date.
- Happy Meal toys for The Super Mario Bros. Movie were released in December 2022, tying in with the film's original December release date before it pushed to April 2023. As a result, the line ended up spoiling the appearance of Lumalee early before his proper debut in the final trailer.
- Originally, there was going to be a Cars Toon called "To Protect and Serve'' about a pair of young police cars (who both reuse the doomed spy Rod Redline's character model) being hired by Sheriff to protect Radiator Springs while he is on vacation, but start bossing everyone around instead. The short was eventually cancelled in 2015 after a trailer and screenshots were released, likely at the last minute, but fortunately toys of said police cars were still made, and the short's plot was eventually resolved in the form of a tie-in storybook.
- Elio had Happy meal toys released in summer 2024. The movie was originally slated for release on March 1, 2024 before being pushed back to June 13, 2025 due to the SAG-AFTRA strike.
Films — Live-Action
- An exhibit in partnership with the Natural History Museum in London for the upcoming third Fantastic Beasts opened in November 2020 for the movie’s original release date even though it was pushed back twicenote and up once before settling on a April 2022 release.
- Inverted with Jurassic World Dominion. An episode of LEGO Masters was intended to cross-promote it, but then LEGO Masters was the one that got pushed back to the fall. It was worked around by packaging the Jurassic World content as a special preview episode, and airing that near the movie's release.
- Marvel Cinematic Universe:
- McDonald's had Happy Meal toys for The Marvels in June 2023, to tie in with the original July 2023 release date, despite the film being delayed to November 2023. Marvel Legends figures from the film also began popping up in stores that Summer, several months ahead of the actual theatrical premier.
- Captain America: Brave New World was supposed to drop in 2024, but wound up being delayed until the following year due to reshoots. While much of the product line was also pushed back, a pair of Marvel Legends action figures depicting comic versions of Sam Wilson as Captain America and the villainous Steve Rogers doppelgänger from Secret Empire still hit retailers in the original planned release year.
- Two public service announcements featuring The Oogieloves aired on TV in 2009 and 2010 respectively. The former year was the originally slated release for their first movie, which wound up getting delayed to patent the film's interactive technology.
- A few pieces of merchandise for Sonic the Hedgehog (2020) came out in late 2019, around the originally intended release date. Because of this, the merch also used the original Sonic design used in the first trailer.
- Transformers: Rise of the Beasts being delayed from 2022 to 2023 caused some problems for the tie-in toyline, resulting in select figures from it being released under the Cyberverse and Buzzworthy Bumblebee branding.
Live-Action TV
- The DVD of Primeval's third Series was intended to come out just a couple of days after the final episode aired. When that final episode was delayed by a week, there wasn't enough time to reschedule the DVD and it wound up being available to buy before it had actually aired.
- Merchandise for Shuriken Sentai Ninninger was released on the date the show was originally supposed to premiere. However, because the penultimate episode of Ressha Sentai ToQger was pushed back due to breaking news, the show's premiere was pushed back.
Tabletop Games
- Warhammer 40,000:
- The October 2023 issue of White Dwarf has a large section at the end promoting Legions Imperialis, a reimagining of the old Epic 40,000 based entirely on the Horus Heresy era. The issue was supposed to come around the same time as the game was released: however, due to Games Workshop changing the way new products are released by making the preorder windows last two weeks rather than just one from late September onwards, the release of Legions Imperialis was pushed to early December. The article also contains references to the The Great Slaughter supplement and the models that get rules inside it - which were further delayed to March 2024.
- Due to production lead times, when JoyToy released action figures of the Dark Angels Deathwing in the early part of 2024, it came out right after the 10th edition Codex supplement was released. As a result, the figures, which are based on the Deathwing Terminators/Knights miniatures that came out with the 6th edition Codex, came out after that kit was replaced with a new one whose models have a very different look than the ones portrayed by the figures. Further more, the JoyToy figures include the Deathwing Strikemaster and Deathwing Champion, two champion models that were removed in the 10th edition supplement.
Video Games
- Euro Truck Simulator 2 had to indefinitely delay the almost ready Heart of Russia Expansion Pack out of sensitivity after the Russian Invasion of Ukraine. The 1.44 Update, released a few weeks later, still featured many obvious signs that it was supposed to prepare the game for Heart of Russia, remodelling many of the Russian border checkpoints, adding in new AI traffic, and allowing players with the developer camera enabled to explore small areas of the DLC as is tradition.
- Fate/Grand Order: Servant Altera (aka "Attila the Hun") was supposed to be the star of another game in the franchise, Fate/Extella, with her being added here as a promotional tie-in. However, the latter game got delayed by almost a year, so FGO ended up being her "first" appearance.
- Gotham Knights (2022) action figures of Nightwing, Batgirl, Robin and Red Hood were released by McFarlane Toys in February 2022, seemingly a holdover from when the game was supposed to drop in late 2021. By the time it was finally released in October 2022, the toys had been on shelves for around eight months.
- To coincide with the October 2022 release date of the Midnight Suns video game, Marvel launched a new Midnight Suns comic book series featuring some of the same characters. However, while the comic still launched in Fall 2022, the game it was meant to cash in on wound up being delayed to early 2023.
- Sonic Boom: Fire & Ice, the third and final Sonic Boom video game was originally planned to be released in Fall of 2015, but Sega delayed the game to a 2016 release to allow more development time and coincide with the Sonic series' 25th anniversary. This didn't stop Carl's Jr. and Hardee's from having a kids' meal promotion for Fire & Ice around the time of the game's originally-planned release date.
- Spy Hunter: Nowhere To Run is a 2006 reboot of the classic Spy Hunter (1983) arcade game that was supposed to be a tie-in with the Spy Hunter movie... except the film has been in Development Hell for nearly a decade. People unaware of the ill-fated film will no doubt be baffled at why this game has a far greater focus on on-foot shooting missions than the traditional driving sequences, as well as why the main character has the voice and likeness of Dwayne Johnson.
- The amiibo figure of Falco was supposed to be released alongside the newest installment of his home series, Star Fox Zero. But when the game was delayed, the figure wasn't.
Web Videos
- A Nintendo Direct was supposed to come out on September 6, 2018, but it was rescheduled for the following week when the Hokkaido earthquake struck on the morning of the original date. This didn't stop third-parties like Capcom from releasing new information meant for the Direct, however. In the case of Mega Man 11 (which was supposed to focus on the reveal of Bounce Man), the only new information the Direct provided was the amiibo compatibility exclusive to the Nintendo Switch version.
Western Animation
- While Beware the Batman was pulled from the air indefinitely by Cartoon Network, the comic book tie-in premiered and came out as scheduled. As a result, later issues spoiled several characters and plot developments that were not in the series up to that point.
- Some Lancaster magazines printed in the summer of 2019 displayed ads for the Cartoon Network Hotel, despite the construction of said establishment not being completed in time for the originally intended date.
- The CD "The Newest Nicktoons", which was released in 2001, contained the theme song to ChalkZone, which wouldn't officially premiere until 2002.
- Marvel Cinematic Universe
- In late Summer 2023, Hasbro released a Disney+-themed Marvel Legends wave featuring characters from shows like WandaVision, Hawkeye and Secret Invasion. However, several figures were also from What If...?'s second season, which had been delayed from its initial early 2023 release window to December. As a result, certain characters like Bill Foster as Goliath and an upgraded Hydra Stomper made their debut in action figure form well before actually showing up on TV/computer screens.
- Hasbro began releasing action figures (including two entire Marvel Legends waves) for Marvel's X-Men '97 in Summer 2023, but the show itself was later pushed back to March 2024, well after the toys had already been shipped off to retailers.
- Ni Hao, Kai-Lan was originally set to release in 2007 but never materialized until 2008. The characters from the series still appeared in several issues of Nick Jr. Magazine released in 2007.
- In January 2002, Carl's Jr. and Hardees ran a toy promotion for Phantom Investigators. However the show would not debut until May.
- A Rugrats Little Golden Book
adapting "Angelica's Birthday" was released in 2019, the originally slated release year for the reboot of the series.
