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Western Animation / Foodfight!

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The main characters are the ones in the corner of the poster, by the way. And believe us, the film would have been at least twenty times better if it looked anything like the cover.

Foodfight! is a CGI-animated film which tried to do Toy Story or Wreck-It Ralph with advertising mascots. Like Delgo, it barely had a release at all. It is notorious for its long and Troubled Production, which started way back in 2002, which entailed, among other things, the theft of the disks containing the animation, so that the production had to start again from scratch. The process of licensing and negotiating with rights-holders for the many mascots took years. The film was completed in 2009. It had an unceremonious limited release in Europe in 2011, and a Video On Demand and DVD release in North America in 2013. With much of the budget being blown on the licensing, All-Star Cast and the do-over, the film's animation uses a lot of poorly applied motion capture and questionable rendering.


The story concerns a grocery store that comes to life at night when people are not around. Dex Dogtective (Charlie Sheen) is a top agent of the United Supermarket Defense Association which keeps the aisles safe from crime as well as running a club called the Copa-Banana where fellow advertising icons ("Ikes" for short, not that this is ever directly addressed in the movie) can hang out such as Charlie the Tuna, Mr. Clean and the California Raisins. After his beloved Sunshine Goodness (Hilary Duff) vanishes without a trace, he ends up stepping out of the game only to be brought back in when a mysterious "Brand-X" has emerged in the grocery store by the machinations of a Mr. Clipboard (Christopher Lloyd) and Icons are disappearing or being murdered. With the help of his sidekick Daredevil Dan (Wayne Brady), Dex must uncover the truth behind Brand-X and its Femme Fatale leader Lady X (Eva Longoria) and rally a resistance in order to prepare for well, a Food Fight.


Not to be confused with the classic trak-ball arcade game Food Fight, or the manga series Food Wars!.

Compare the animated short Logorama, which used a similar conceit.

Tropes used in this film include:

  • 20% More Awesome: An example of how this doesn't always work: Apparently in the re-do Producer/Director Larry Kasanoff wanted to take a more hands-on approach to management, but didn't quite understand how the animation process works. He would wander around the animation floor requesting that things be "more awesome" or "30 percent better".
  • Advertised Extra: Harvey Fierstein is often listed as part of the starring cast, even though his character Fat Cat Burglar only appears in the opening scene.
  • All There in the Manual: As JonTron points out, the fact that the inhabitants of the supermarket call themselves "Ikes" (as in, "icons" of the brands they represent) is something you have to figure out for yourself, because nowhere in the movie is it directly discussed or referenced.
  • Ambiguously Gay: Actually a bit more than ambiguously in Vlad Chocul's case.
  • Ambiguously Jewish: The big-nosed nasal decongestant mascot Dr. Si Nustrix.
  • Appeal to Tradition: The whole movie has an undercurrent of this, with the "new" Brand X threatening to overtake the established brand products, but it's probably best shown off in the scene where Leonard and Mr. Clipboard meet each other.
    Mr. Clipboard: Give us one week! Your cu-cu-cu-customers won't know how they lived without Brand X!
    Leonard: Everything's so nice, the way it is. We don't have space.
    Mr. Clipboard: Oh-ho-ho-ho-ho-ho-ho, I'll make space.
  • Beauty = Goodness: Strongly enforced. Not to mention the use of a name like Sunshine Goodness, in a kid's show no less, to evoke this trope.
    • Also played straight when femme fatale Lady X is revealed to have been an old, hideous, overweight woman the whole time.
    • Arguably, considering the character designs, the movie more strongly enforces Ugliness Equals Evil.
  • Big Bad: Lady X
  • Black Best Friend: Daredevil Dan.
  • Brand Names Are Better: The core axiom of the movie.
  • Brand X: The main villains, weirdly enough. Specifically, Brand X is a detergent. Maybe because they believe in cleansing the undesirables?
  • Butt-Monkey: Cheasel T. Weasel
  • Camp Gay: Lieutenant X.
  • Captain Crash: Dan
  • Cat Girl: Sunshine Goodness, though this movie shows how not to design a catgirl.
  • Chekhov's Gun: Dan is a wannabe flyer, but there are some skills he just can't pull off...
  • Chekhov's Gunman: Mr. Clipboard.
  • Covers Always Lie: The poster actually pushes the protagonists to the corner while spotlighting a group of ikes that only show up as extras — undoubtedly to call the audience's attention to characters they'll actually recognize instead of generic funny animals.
    • Chiquita Banana is listed as one of the many advertising mascots featured in the movie on the poster, but is replaced by an Expy in the film.
  • Damsel in Distress: Sunshine, who is very soon kidnapped by the villains.
  • Department of Redundancy Department: Marketropolis Market.
  • Depraved Bisexual: Lieutenant X gives off this vibe.
  • Depraved Homosexual: Vlad Chocul, who is constantly trying to sexually harass Dan.
  • Designated Girl Fight: Played annoyingly straight when Dex is explicitly forbidden from physically fighting Lady X due to their difference in sex, forcing Sunshine Goodness to take up the job.
  • Disney Death: A cure for Lady X's poison is found that revives the dead Icons.
  • Does This Remind You of Anything?: "Report the undesirables."
  • The Dragon: General X.
  • Drunk on Milk/Frothy Mugs of Water: Dex drowns his sorrows with milk.
  • Dull Surprise: Thanks to the poor animation, characters rarely change expression. Near the end of the movie Sunshine Goodness and Lady X get in a fight, and the latter doesn't even react when she's being repeatedly punched in the face.
  • Eldritch Location: Marketropolis is an unintentional example created through sloppy worldbuilding. The boundaries between the human world and the Ikes' world are not clearly established. When the lights go off in the Supermarket at night, the Ikes come to life - but their world itself seems to occupy another dimension, including having its own sky and weather (despite seemingly taking place within the real supermarket). And characters seem to be able to transition between the two locations at will - like when Mr. Clipboard invades the Ike realm, and turns out to be a robot piloted by Lady X - with the method of doing so never properly explained.
  • Everybody Do the Endless Loop: A particularly egregious case. During the scenes that take place at the Copa Banana (as well as pretty much all the scenes that involve large crowds), upon closer inspection three oddities are noticeable. One, most of the crowds consist of only a few generic human models which are sometimes not even palette swapped. Two, the crowd only has about three or four "dancing" animation loops, most of which just involve flailing the arms and legs with no rhythm. Three, sometimes two or more individuals dance in perfect sync with the exact same movements, meaning that the "dancing" animation loop was copy-pasted onto multiple models without even adjusting the timings.
  • Evil Is Hammy: Mr. Clipboard, Lieutenant X, and Lady X as the story progresses.
  • Excited Show Title!
  • Expy: Lieutenant X is reminiscent of Dr. Frank-N-Furter, and General X brings to mind Napoleon Bonaparte. Dex Dogtective is an amalgamation of Indiana Jones, McGruff The Crime Dog and Humphrey Bogart's character from Casablanca. His cereal seems to also be influenced by Undercover Bears Oatmeal.
    • By sheer coincidence, Mr. Clipboard's design is almost identical to that of the character I. M. Meen, although his personality is completely different.
    • Many other instances, such as Vlad Chocul, due in part to multiple backers dropping their support of the film.
      • The fact that a lot of said expies are unflattering caricatures makes one wonder if they doubled as a Take That! as well.
      • With the exception of Sunshine Goodness who, if you look at her name and the fact that she shills raisins, is likely supposed to be an expy of the ''Sun-Maid Raisins'' girl (despite looking nothing like her and being vaguely feline).
  • Faux Action Girl: Sunshine is built up to be an Action Girl, then spends all but the last ten minutes of the film being held hostage though we don't know she's still alive. Though she did give a pretty good beat down to Lady X, which subverts it a bit.
  • Female Feline, Male Mutt: Sunshine and Dex.
  • Food Fight: There's a big one between the Ikes and Lady X's forces near the end.
  • Foreshadowing: Mr. Clipboard's strange mannerisms and movements toward Leonard in the supermarket, especially the bit where he stutters trying to say customers plainly, should tip off that he's actually a robot.
  • Freeze-Frame Bonus: At one point the cover of the unreleased game Donkey Kong Coconut Crackers can be seen in the background of the original trailer.
  • Fun with Acronyms: The United Supermarket Defense Association (which shares an acronym with the United States Department of Agriculture).
  • Godwin's Law: Let us sincerely hope that the bad guys being brand Nazis was merely a poorly-thought-out design choice for the sake of the Casablanca analogue and not the actual intended message of the movie.
  • Gonk: The absolutely hideous baby and mother Dex encounters when in the supermarket during the daytime.
    • It wouldn't be too far from the truth to say that all the evil characters — save Lady X except for her appearance as her true self at the end — fall into this. Even some good, like Dr. Si Nustrix, do too.
  • Gratuitous Spanish: "Mi comprendo."
  • Gory Discretion Shot: Before Brand X's higher-ups kill a toothpaste mascot with a giant dentist's drill.
  • Greater-Scope Villain: Mr. Clipboard, the guy who first sold Brand X to Marketropolis Market in the first place. Subverted, he's a robot piloted by Lady X.
  • Hand Wave: When asked how an "Ike" (icon) could interact that freely with the "Real World", Lady X just says I Have Boobs, You Must Obey!. Of course, the "rules" of the universe are never clearly defined anyway.
    • That was probably the whole purpose of Mr. Clipboard
  • Hammerspace: Dex pulls a large hunk of cheese out of his pocket in his first scene.
  • Heel–Face Turn: The four rodents.
  • Humanoid Female Animal: Dex is clearly a dog, but Sunshine (supposedly a cat) is a human with cat ears.
  • Hurricane of Puns
  • Informed Judaism: Dex is said to be Jewish at the very end, after the credits have started to roll (apparently, all kosher foods have Jewish ikes).
  • Ink-Suit Actor: Mr. Clipboard looks very much like his voice actor with the Uncanny Valley at play.
  • I Just Want to Be Loved: Apparently, Lady X, who was a prune mascot, wanted Dex to love her. That, and she wanted to Take Over the World.
    • Also an exact quote and apparent motivation for the Fat Cat Burglar in the beginning of the film.
      Fat Cat Burglar: I just want to be loved, IS THAT SO WRONG?
  • Interspecies Romance: Dex is a Funny Animal dog while Sunshine is a Cat Girl who looks mostly human.
  • It's Personal: This becomes the case when Dex discovers that Lady X is trying to unify all of the product companies and is the one responsible for Sunshine's disappearance.
  • Join or Die: General X gives the Ikes an ultimatum: "Unless you care to suffer a long, cruel expiration, you will sing your allegiance to Brand X."
  • Just Following Orders: Given word for word by one of the Brand X commanders.
  • Kick the Dog: Mr. Clipboard stomping on a bag of chips.
  • La Résistance: Stated directly by the overtly French character.
  • Large Ham: Mr. Clipboard. Christopher Lloyd leaves no piece of the scenery uneaten.
  • Last-Second Word Swap: Frequent, often to make up for the fact that characters would otherwise be swearing.
  • Light Feminine and Dark Feminine: The hero's blonde, blue-eyed Love Interest named Sunshine Goodness is the Light and seductive, villainous Femme Fatale Lady X is the Dark (who is also dark-haired in contrast to Sunshine's Hair of Gold, Heart of Gold).
  • Made of Iron: Cheasel Weasel gets hit by a train, crushed by a wrecking ball, falls off buildings, yet never gets a scratch on his body.
  • Magic Pants: Zigzagged. After Sunshine Goodness beats up Lady X enough, her plastic surgery comes undone and she bloats back up into her morbidly obese physique. Despite the massive change of mass, her catsuit is still intact, albiet with some visible tears in parts.
  • Magic Plastic Surgery: Taken Up to Eleven with Lady X, who through the magic of plastic surgery has managed to squeeze several hundred pounds of fat into a super slim physique. Once Sunshine Goodness beats her up enough, it all comes undone.
  • Massive Multiplayer Crossover: Charlie the Tuna, the California Raisins, Mrs. Buttersworth, Mr. Clean, and Twinkie the Kid among others.
  • Milking the Giant Cow: Pretty much every character uses dramatic arm movements while talking, likely in an attempt to make up for the lack of quality facial animation. Particularly notable when Dex twirls around once like a ballerina during The Reveal for no apparent reason.
  • Mobile-Suit Human: Lady X used a suit of Mr. Clipboard to sell Brand X to the store.
  • Mook Lieutenant: Lieutenant X.
  • Ms. Fanservice: Lady X, Until it's revealed that she's an ugly, old prune mascot.
  • The Napoleon: General X.
  • A Nazi by Any Other Name: The parallel is taken anviliciously far with Brand X.
  • No Celebrities Were Harmed: Then again, given the quality of this movie, and by extension its impressions of famous actors like Harrison Ford and Humphrey Bogart, some would argue harm was done. Fans of Casablanca and Indiana Jones will weep every time Dex is onscreen. And try to find one Peter Lorre fan who doesn't fly into a rage when the Weasel utters "You despise me don't you?" revealing who he's supposed to be a parody of.
  • No Flow in CGI: A notoriously bad example. Any character that has hair is notoriously stiff and plasticky-looking, and the Funny Animal characters like Dex and Dan are just given a fur-like texture with no actual hairs on their skin. Most of the particle effects are either 2-D sprites or the same thick, viscuous "sludge" effect being used over and over again in a number of different ways.
  • No-Holds-Barred Beatdown: Sunshine Goodness delivers one to Lady X since the male Dex Dogtective is forbidden from doing so.
  • Nothing Exciting Ever Happens Here: At the start of the movie, Mr. Leonard states that nothing exciting happens at Marketopolis after dark...and this is immediately juxtaposed with the introduction of the in-store city.
    JonTron: Now, that is exactly what someone would say if something much does happen around here after dark!
  • Obviously Evil: Mr. Clipboard.
  • The One That Got Away: Dex losing Sunshine Goodness. Subverted at the end of the movie when, after Sunshine is found to be alive and the final battle is over, Dex finally gets to propose to her. She accepts.
  • Parental Bonus: Some of the most conspicuous and awkward in any film.
  • Parenthetical Swearing: Several times, mostly by Daredevil Dan. A few examples:
    Dex: You cold-farted itch!

    Dan: How 'bout some chocolate frosting!

    Dan: What the fudge?

    Dan: Are those melons real?note 
  • Pietà Plagiarism: Leonard and the bag of chips.
  • Precision F-Strike: The word "arse" is uttered at least once. In a film intended for small children.
  • Product Placement: Perhaps the biggest example there is. Apparently, though, Threshold wasn't paid by the brands; instead, the companies were expected to promote the movie when it was released, which backfired considering the movie never got a wide theatrical release.
  • Putting on the Reich: The Brand X army. Interestingly, though, the soldiers wear World War I style helmets with spikes with more World War II-themed SS-like uniforms.
  • Record Needle Scratch: Generated by a CD player, no less.
  • Recycled In Space: It's Casablanca IN A GROCERY STORE! complete with blatant ripoffs of some of Casablanca's most notable scenes such as the "La Marseillaise" sequence.
  • The Reveal: Mr. Clipboard is actually a mech controlled by Lady X... who is actually Priscilla Pusly, the prune mascot.
  • Robotic Reveal: Mr. Clipboard is revealed to be a robot controlled by Lady X.
  • Shout-Out: To practically everything, which pretty much hammers it to the audience.
  • Stealth Pun: A potato chip mascot is shown going four sheets to the wind on Potato Juice.
  • Stock Footage: The same clip of Mr. Leonard backing out and bumping into a shopping cart at closing time shows up three times.
  • Take That!: Brands that refused to let the makers use their characters were replaced with offensive caricatures with barely-changed names.
    • The film's version of the Chiquita Banana lady is a fat bartender named Lola Fruitola.
    • The chip-faced pirate that Dex meets at the bar is the mascot for a brand of chips, and more than likely a substitute for the pirate on the Pirate's Booty brand of puffed rice.
    • Vlad Chocul is an obvious stand-in for Count Chocula, both of them being chocolate cereal vampires. However, Vlad is also Ambiguously Gay and has a serious and somewhat rapey attraction to chocolate people. And Vlad is an actual bat rather than a humanoid vampire.
  • This Means War!: In response to the Join or Die ultimatum from General X, Dex leads the other Ikes in defying the Brand X army with a rendition of "La Marseillese". This in turn leads to General X bringing out an even bigger army for the inevitable war with the Ikes.
  • Title Drop: In the way that you'd expect.
  • Toilet Humor: There's a frog that cuts one at the beginning of the movie for no reason other than for this trope.
  • Trailers Always Spoil:
    • Sunshine Goodness is seen fighting Lady X.
    • Mr. Clipboard shows up in the supermarket at night.
    • Even worse, the trailer spoiled the film's climax. Dex Dogtective and Sunshine Goodness jump from the crumbling building and land on the plane. Them safely on the plane is also shown prominently.
  • Used to Be More Social: Dex, after he loses Sunshine.
  • Wolverine Publicity: As mentioned above, the Product Placement characters are featured first and foremost on the film poster, even though the characters in question aren't featured prominently in the film.
  • Wouldn't Hit a Girl: During the climax, Dex refuses to fight Lady X because he doesn't hit women.
  • You All Look Familiar: Related to the "Everybody Do The Endless Loop" case above. Whenever there is a large crowd, it becomes fairly noticeable that there are only a handful of "generic crowd model" designs and most of them have the same animation loops copy-pasted on to them. This is probably at it's most severe during the climax; a crowd of Ikes are running away from Mr. Clipboard and most of them are running in absolutely frame-perfect sync.


How well does it match the trope?

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