The channel, with the exception of perhaps a few shows, has long abandoned its original concept.
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MTV Networks / Viacom Examples
"Wow, that was a real moment. That's weird for MTV."
- One of the most documented cases is that of MTV, which began in 1981 as an all-Music Video station. Now it only plays music videos in the early morning hours of weekdays — the rest of the time is devoted to original non-music programming, mostly teen dramas, talk shows, and reality shows that have nothing to do with music (or often, for that matter, reality). That, or programs from other Viacom-owned networks, such as American Gladiators and even SpongeBob SquarePants.
The decay began in 1987 with Remote Control and continued in throughout the 1990s with The Real World and Beavis and Butt-Head (the latter of which featured music videos, albeit with MST3K-style commentary by the title characters), two of the most popular programs in the network's history. The MTV executives saw this and started commissioning more non-music shows, until music had been pushed into late night/early morning and the after-school Total Request Live (TRL) block. At one point, they even ran commercials with the tagline "MTV: We Don't Play Music." Since the cancellation of TRL in 2008, the only lip service it still pays to its roots is with the "AMTV" blocks of videos. In 2010, MTV's logo was changed◊ to omit the words "Music Television".
- Beavis and Butt-Head could be an indicator of how it decayed. It started off as about two minutes of animation and the rest was music videos. Then, the animations got longer as the videos became much more expensive to license. Then for a while, during the bottom of the decay they had nothing in between animations. A short-lived relaunch in 2011 was closer to the original, albeit with MTV shows as well as videos.
- Before Beavis, others have noted MTV's mission statement began to slip when it debuted Yo! MTV Raps. Before long, there were shows about other types of music (notably metal) that talked more about the music than actually showing it.
- In some European countries, MTV still primarily shows music videos. American reality TV isn't nearly as popular outside America. That also used to be true for Latin American MTV, but it eventually followed the steps of the U.S. channel.
- In the United Kingdom, MTV UK was re-branded as MTV One (now just plain MTV) and shows nothing but reality shows, animation, and live-action scripted shows such as Pretty Little Liars and Blue Mountain State. note MTV UK's genre channels (MTV Base plays Urban, MTV Rocks plays indie rock and alternative, to give two examples) have their own programming related to the music they play, such as interviews. These have been cut back in favour of playing more music videos, leading to perhaps the first known instance of MTV being criticised for playing too many music videos. In 2011, MTV UK more or less stopped pretending to be a music channel, moving alongside the entertainment channels on Sky's EPG and launching a new channel called MTV Music to fill in the missing gap.
- The French and Walloon (southern Belgium) MTV used to be an English-language channel (weirdly enough). They added subtitles and later dubbing to some of their shows (mostly animated shows and live broadcasts) before adding original French-language shows. This only made sense, considering the market, and they still aired plenty of music videos. However, like its foreign equivalents, it drifted toward reality shows (both original French shows and imported ones). It still airs some music (predominantly hip hop), but late at night.
- At one time, there were three music channels in the Netherlands MTV, The Music Factory (TMF), and The Box. MTV followed the all too familiar pattern with programming first shifting into the mainly R&B/Hip Hop/Rap genre, eventually phasing out to "reality" TV (although nothing Dutch; just stuff from the U.S.). TMF, the first true Dutch music channel, was soon bought out by MTV's parent company and changed from a channel with VJ's and life shows to a SMS-your-thoughts channel in addition to a radical music style change.
- The Italian MTV is also taking this route. Until the late 1990s/early 2000s, most of the schedule was composed of blocks of music videos and the occasional anime or South Park episode. Now it airs at least five or six episodes of American reality shows every day, and only two blocks of music one early in the morning and one late at night. There still is the occasional horror movie or anime, but those can be found only after midnight and change timeslots frequently.
- In Australia, pay TV company Foxtel, who has channel numbers ordered by categories, acknowledged this in November 2009, when they moved MTV from channel 808 (8xx being Music Channels) to 124 (1xx being General Entertainment Channels).
- New Zealand had C4, which was essentially MTV, up until the first quarter of 2011 when the channel as it was being renamed to 'Four' and another channel being set up to play music videos full-on (now called C4 in the old channel's stead). It remains to be seen whether the cycle will repeat.
- This trope is enforced by law for MTV Canada, whose broadcast license heavily restricts the amount of music-oriented programming it can air, and has Canadian content obligations during certain daypart. However, this was because of its own Total Abandonment; before becoming MTV, it was talktv, a network dedicated solely to talk shows (mostly re-ran from CTV). Since the license was not changed, MTV Canada slipped right out of the gate.
- In the 90s and early 2000s, MTV Brazil started moving towards variety shows (some had relation to music, such as a soccer tournament between musicians and a movie show that showed videos for songs popularized in soundtracks). Then in 2006 they decided to pull the plug on their TRL equivalent, marking the point where the decay became irreversible - even if music countdowns and such are still featured (though not as popular\prominent as the comedy and tween-focused shows). Then the "original" MTV, with broadcast signal and owned by a media conglomerate under the license of Viacom, was closed and the new cable channel under Viacom command is still barely about music.
- MTV2 US started out as an actual music channel and, for a while after buying out the competing Box music network, became a true haven for music fans with its innovative and bizarre themed video blocks. But its drift, especially since changing its logo to the "two-headed dog", can best be described as, well, MTV, too. (One of its few music-related shows, the indie rock-centric Subterranean, was pushed into the unsatisfactory timeslot of 1:00 AM on Friday mornings before being canned in 2011.)
- MTV2 Europe didn't stop playing music videos, but Totally Abandoned its mission to play obscure music (especially 120 Minutes). It was an unpredictable channel that could play any genre the other channels weren't playing, commercial-free all day, starting out as "M2" in 1998. Then commercial interests came calling, and the alternative music ended: Zane Lowe stopped hosting Gonzo for good, MTV2 became MTV Two and focused on playing well-known guitar pop bands. The name was mercifully changed to "MTV Rocks" in 2010. Now a typical (predictable) evening schedule consists of two hours of "Kasabian vs. The Killers vs. Kings Of Leon", bands that were all promoted in 2002-04 by MTV2 before they were famous — but crucially they weren't the only thing it played.
- Tr3s is a Spanish MTV channel that's just MTV's regular schedule with Gratuitous Spanish, subtitles, and some more music videos, though not a lot. It doesn't even have MTV's name on it anymore!
- MTV's subscription channels have followed a similar pattern, with the metal-centric MTVX being replaced by the rap-centric MTV Jams. MTV Hits, another channel which is still pretty good about music videos, is still going...for now, although it adopted a "playlistism" gimmick in 2006-07. Ditto VH-1 Soul, CMT Pure, and the aforementioned MTV Jams.
- MTV's sister channel, VH-1, was launched to stave off competition from Ted Turner's Cable Music Channel (it worked) and originally targeted the demographic that had grown out of MTV with videos by "adult contemporary" artists (Phil Collins, et al.). From there it added shows themed around music from the 1960s and '70s, plus some stand-up comedy programs to vary the lineup, and by the end of The '90s it found a niche in music-related films (Footloose, The Wall, etc.) and documentary and trivia shows like Behind the Music and Pop-Up Video, essentially becoming "MTV Classic". Starting at the Turn of the Millennium, however, it turned into a channel celebrating pop culture in general by getting D-list celebrities to comment on it. From there it moved to D-list celebrity reality shows, and only showed music videos for a few hours in the mornings. Music videos have now been completely removed from its schedule.
- VH-1 Classic may have anticipated this, launching as a station devoted purely to music and 1970s-'90s music videos and occasional music movies. It briefly decayed when it started airing VH-1 D-list shows in the off-hours, but reversed it with music festivals like Download and well-received talk shows like That Metal Show. While some movies had tenuous music connections (Gremlins?), it dropped Married... with Children reruns in favor of Saturday Night Live (which has musical guests who sometimes double as hosts) and the channel's meat and potatoes remained long video blocks and vintage concerts/concert films and documentaries. It found a niche in Hard Rock and Heavy Metal-related programs and was the only MTV channel to acknowledge the original's 30th anniversary in 2011, via a whole weekend of classic segments and promos! Exactly five years later, however, it was completely overhauled into MTV Classic, which will feature reruns of MTV's scripted and reality shows from The '90s and the Turn of the Millennium.
- The Nashville Network, a country music and culture-oriented channel, was taken off-course after Viacom's acquisition of Westinghouse/CBS. The company decided, despite having been co-owned even before the merger, that TNN was redundant to its sister, but more music-oriented CMT. TNN began to morph into a genreless entertainment channel known as The National Network (otherwise later known as "The New TNN", even after it ceased to be "new"), with a focus on off-network reruns, and then re-branded as the male-centric SpikeTV.
- CMT, or Country Music Television, drifted towards programming with little if any connection to country music. In something of a double decay, CMT in 2007 began drifting away from that, showing reruns of shows such as Hogan Knows Best and Nanny 911 along with movies like The Negotiator. Even Time Warner Cable noticed, suing Viacom for not airing a network consisting of mainly country programming. Viacom responded with corporate buzzspeak about how country fans prefer "a greater variety of programming" with "the same types of values and stories embodied by country music". They've since slid back though — in addition to still showing more videos than any other basic-cable music channel (which basically means "more videos than any other Viacom channel"), they found something of a niche with Deep South-flavored programming — The Dukes of Hazzard reruns, a country-specific reboot of The Singing Bee, etc. Meanwhile, sister channel CMT Pure Country (originally VH-1 Country) is almost entirely video-focused, even showing videos from the '80's and '90's. This doesn't explain the reruns of Hell's Kitchen, a cooking competition based around fine dining in Los Angeles starring a chef from Europe, though. In 2016, CMT Pure Country was renamed CMT Music.
- TV Land started out as a off-shoot of the Nickelodeon programming block Nick@Nite, which preserved classic sitcoms and westerns from The Fifties, The '60s, The '70s, and even some from The '80s and introduced them to younger generations. This worked very well, but by the mid-2000s, TV Land felt the need to add some of their own productions, so they added a few of their own reality shows - while some of them were considered appropriate for the channel, since they featured celebrities from their prime time period (for example, Farrah Fawcett of Charlie's Angels had a reality show), most them had nothing to do with classic TV in any way or form whatsoever. During this time, TV Land also produced some documentary series that showcased older shows and movies, such as Tickled Pink (a program that looked at Homoerotic Subtext in classic shows) and Myths & Legends (which explored urban legends that surrounded old shows and movies for years). By the late 2000s, TV Land began adding more and more reruns of modern sitcoms to their lineup, phasing out more and more classic sitcoms, and also producing their own original sitcoms starring has-been TV stars, including, Hot In Cleveland, The Exes, Retired At 35, The Soul Man, Happily Divorced, and Kirstie. Since then, TV Land has received outcry from its viewers over this shift in their priorties, however, TV Land has flat-out dismissed said outcry, on the grounds that their original sitcoms are helping their revenue as well blatantly admitting they no longer have interest in preserving classic TV, feeling it only appeals to older audiences, and they would rather reel in that coveted 18-34 demographic. They later reached a further low by airing reruns of Candid Camera, that season's episodes of CSI and, of all things, Steve Harvey-era episodes of ''Family Feud''. In the summer of 2015, TV Land blatantly evoked this trope when the network revamped its on-air look and introduced edgier new sitcoms such as Younger and Impastor. The channel still airs classic TV reruns in the morning and afternoon, but the network for the most part have deemphasized their original format.
21st Century Fox Examples
A major restructuring of Fox's cable division in Fall 2013 lead to the decay and re-branding of Speed, Fuel TV, and FOX Soccer into FOX Sports 1, FOX Sports 2, and FXX, respectively:
- Speed was formerly known as Speedvision, and aired a much wider variety of programming back in the day, including documentaries and series about classic cars, automakers and racing teams, occasional Barret-Jackson auctions, coverage of various professional racing leagues (including Formula One, along with the SCCA World Challenge, which it even sponsored for a period), and others. In 2001, Fox bought a majority stake in Speedvision. Under Fox ownership, it was re-launched as Speed, but in reality, it had slowly morphed into what was effectively the NASCAR Network (Fox had later acquired the association's new unified television contract for the first half of the season in the Winston Cup and Busch Series, and then bought out ESPN's rights to the Truck Series). By the late 2000's, it had wiped out all of its good automotive programming in favor of endless tuner reality competitions, reality shows involving a towing business and repair shop, reruns of Pimp My Ride, a show that is essentially America's Funniest Home Videos WITH VEHICLES and a Game Show which involved guessing quarter-mile times. By 2011, about 75% of Speed's lineup was devoted to NASCAR-related programming, including qualifying, practice sessions, and the full Truck Series season. They still aired other series (most notably the Rolex Sports Car Series and American Le Mans Series, which merged in 2014 to form the Tudor United SportsCar Championship), but they were often punted into obscure time slots, or as counter-programming for NASCAR broadcasts on other networks. They even aired luge and bobsled events as filler over the winter months, but there was some NASCAR Character Overlap thanks to Geoff Bodine (who also builds bobsleds), so it at least made sense (plus, it is still "speed"-y)
In late 2012, signs began pointing towards total abandonment: they lost Formula One to NBC Sports Network, and rumors began swirling that Fox was planning to re-launch Speed as a mainstream sports network, which was something that Fox, surprisingly, didn't have yet (they had FX, niche channels such as Fuel TV and Fox Soccer, and the regional networks (which they had tried multiple times to try and turn into a national/local hybrid network)); on the final day of the EPL season in 2012, they aired a soccer game in a nine-network event due to a rare end of the season where the championship clinching and relegation did occur at the end of the season (usually it's all well and done by the end of April). On March 5, 2013, Fox officially unveiled Fox Sports 1, set for a launch on August 17, 2013, but not before Speed signed off at 6 A.M. with a sobering farewell speech...which was followed immediately with a happy welcome to Fox Sports 1. The rebranded network continues to air NASCAR programming (which includes pretty much everything but the races, except for the Camping World Truck Series and tape-delayed regional series events, all of which was broadcast by Speed), and was expanded with the addition of live Sprint Cup and Xfinity Series races beginning in the 2015 season (prior to this, the Xfinity Series, formerly the Nationwide Series, was on ESPN/ABC, and all Sprint Cup races were on Fox; only the All-Star Race and Budweiser Duels were on Speed; FX had aired races under the 2001-06 TV deal)
- And for extra Total Abandonment points, Fox Sports 1 cancelled Speed Center and the long-running Wind Tunnel with Dave Despain, both of which still contained some coverage of non-NASCAR racing series. And, just to throw in some irony, NASCAR Race Hub was initially moved from 6pm to either 4:30 or noon depending on the day of the week (and sometimes a third separate timeslot, which made DVRs a must for anyone who wanted to watch during this period) and shrunk to a half-hour, while NASCAR Raceday, the pre-pre-race show that dates all the way back to 2001 and is now on its second Channel Hop (the first being to Speed from Fox Sports Net), was also cut in half, to one hour - but still kept in its traditional 10am Sunday start time (excluding night races), to the confusion of many. However, within one month Race Hub was back to one hour, and within nine months was firmly planted at 5pm,note while Raceday regained its second hour during Summer 2014 (although it shed said hour again at the beginning of 2015, excluding the Daytona 500). One major cause seems to be the lack of ratings life for anything except motorsportsnote , UFC and Major League Baseball, the only things consistently able to draw above 100,000 viewers, let alone a million, with the four highest rated programs in FS1's first year being the three non-points NASCAR Sprint Cup races and an impromptu broadcast of the rain-delayed Bristol race (approximately tripling the usual MLB ratings) - all of which seems to suggest that people didn't necessarily want a new general-purpose national sports network.
- In Canada and several other "international" North American markets, FS 1 did not replace Speed. As it would be pretty much impossible to get FS 1 approved in Canada (they don't take kindly to networks trying to tread on the turf of established equivalents, plus rights to the remainder of its properties are held by said networks), Speed was silently replaced by an "international" version that airs live and repeat airings of FS 1 and FS 2's motorsports events, with commercial breaks filled by the same six generic promos for the same six generic Speed reality shows they air on an automated zombie loop outside of these events. The channel was re-branded as Fox Sports Racing on February 20, 2015, but its really just the same channel with a different bug in the corner. A number of major Canadian providers began to drop the network in 2015 (though the rebranding also coincided with its return to Rogers Cable as a "new" network).
- Fuel TV was known as one of the lowest-viewed channels on cable television because of their heavy reliance on Extreme Sports like surfing and skateboarding, which are usually best experienced outside. They stuck to their mission even with the low ratings and limited distribution, and even their few original comedy shows were based around extreme sports.
- In 2012 the network became the official cable home of the Ultimate Fighting Championship, though in this case as MMA is still considered in that "extreme" area of sports, it still worked and the programs are designed to draw Fuel out of the Nielsen basement, so they can only help (though in mid-August 2013 many shows on the network still registered as being watched only by 1,000 homes). Eventually though the UFC and Speed reality shows took over as contracts with Fuel TV's program providers ran out, and after months where TV analysts said that the strategy of leaving the extreme sports in late night would lead up to Fuel TV's inevitable re-branding as Fox Sports 2, it happened to little fanfare the same day and time as Speed's transition, only announced a week before the rebranding. The UFC moved to Fox Sports 1, and Fox Sports 2 is expected to air the oddball sports that don't quite fit on FS 1 like rugby, Australian rules football and, ironically enough, some of the remaining non-NASCAR racing series from Speed, such as Lucas Oil Off-Road and the Rolex Sports Car Series. Interestingly, Fox Sports decided to re-up for a five year deal with the United Sports Car Championship, a merger between the Rolex cars and the American Le Mans Series set to launch in 2014.
- But wait, there's more! Fox Soccer started as Fox Sports World, which aired a variety of sports from around the world, including motorsports (remember, this was before they bought Speed), rugby, cricket, etc. Then, it eroded into just soccer, prompting the rebranding. However, with the death of Setanta Sports due to the Irish debt crisis, FSC started up a Spin-Off network called Fox Soccer Plus, and added rugby, cricket, and eventually (after a stint on ESPN) Aussie football to that network's schedule, which quelled this for a time.
This would not last either, as shortly after they lost the rights to the airing English Premier League to NBC (taking much of it's soccer programming with it), Fox announced that in March 2013, it would be forming a new spinoff of FX known as FXX. Without a doubt, it replaced Fox Soccer, while the remaining soccer programming moved to Fox Sports 1 & 2 depending on prominence. Fox Soccer Plus remains in the air though, airing soccer that isn't prominent to air on the new Fox Sports channels (rumors have swirled that it'll be rebranded as Fox Sports 3). Fox Soccer News, the soccer news show that the Canadian channel Sportsnet produced for the network, got replaced with an in-house soccer show on FS1 after its launch which few of FSC's viewers believed would last a few months (while Sportsnet re-launched the program as Soccer Central with its own branding); they were proven right as it went on a 'never to return' hiatus once the NFL playoffs began and when FS1 and FS2 got the rights to the video simulcast of Mike Francesa's afternoon radio show (formerly on the nationally-limited YES Network, which Fox bought a majority-stake in back in 2012)).
FXX's launch featured a final Fox Sports 1 promo, followed by footage of a soccer game being interrupted by that scene from It's Always Sunny in Philadelphia where a couch gives birth to Frank Reynolds. It Makes Sense in Context.
- Pat Robertson launched the CBN Satellite Service, a cable arm of his ministry, the Christian Broadcasting Network, in 1977. It gradually began to add more and more sitcom reruns, general entertainment, game shows, and other non-religious programming to its lineup throughout The '80s in a bid to make it onto basic cable lineups outside of the Bible Belt. As the ratio of religious to non-religious programming shifted, it became the CBN Family Channel, then the Family Channel, before being bought out by Fox. Fox Family floundered and was sold to Disney, which wanted to rename the channel to "XYZ" to remarket it to a different audience by repurposing ABC shows. However, they did not do so.
Its name may not have changed, but as evidenced by shows like Greek, Make It Or Break It, Kyle XY, and The Secret Life of the American Teenager, the station now known as ABC Family isn't really that family-oriented anymore. Aside from its weekend movie blocks, it's now a basic cable version of the former WB network.note The ultimate irony is that Pat Robertson is one of the Moral Guardians who objects to the Harry Potter series, yet ABC Family owns the US broadcasting rights to the Harry Potter films and airs Potter marathons constantly. The 700 Club (required in the original contract with Pat Robertson) and a Sunday morning/late night Infomercial block filled with megachurch pastors are the only things left hinting at ABC Family's roots as a religious channel, and even then they're buried at 11:00 PM with a content warning containing an unequivocal "does not reflect the views of ABC Family" due to Robertson's laundry list of controversial statements and positions.note They aren't even mentioned at all on the channel's website.
In September 2015, ABC Family announced that it would re-brand as Freeform in January 2016, with a new focus on Millennials. Management also clarified that a commonly-heard rumor that the network was contractually forbidden from removing the word "Family" from its name without major repercussions was just an urban legend.
- Disney Channel originally had a lineup of Walt-era Disney movies, cartoons, and TV shows, combined with original documentaries about the company's various projects, a lot of interesting imported shows (especially from Canada), and such programming for adults as A Prairie Home Companion. But as it lost ground to Nickelodeon in The '90s, and as Disney itself began to expand from a studio into a multimedia company, it started to focus more and more on kids. It shoved most of the vintage programs aside, interspersing about three hours of cartoons at 1:00 AM with hours and hours of tween-centered programs and... Boy Band concerts... on Disney Channel? note It abandoned Vault Disney, The Ink and Paint Club, and most other broadcasts of classic Disney cartoons and shows in order to focus on the teenage demographic, with most of their shows featuring an actor/(idol) singer/songwriter/dancer.
Disney Channel's tween pop focus, which began with the then-popular Hannah Montana and High School Musical franchises, seemed to have overrun The Walt Disney Company as a whole throughout the mid-to-late 2000s, and the future of the company's reputation was in doubt, despite their acquisition of Pixar in 2006. Luckily, starting with Disney's (although short-lived) return to traditionally-animated film with the release of The Princess and the Frog in 2009, (almost) everything in the company is going back to its studio roots. Though the Disney Channel is unlikely to return to its former glory now that they have two channels that are (despite using the Disney name) only catering to tween girls and/or boys. As of 2012, Disney Junior is the only Disney-owned television network that actually lives up to its name.
- It's worth noting, as far as The Nineties Kids are concerned, after Disney Channel's shift from premium to basic cable and their shift towards the teen demographic, their tween-targeted shows focused far less on being famous and moreso around family, friends, sports, and outdoor activities, like The Famous Jett Jackson, The Jersey, various sports-themed movies and more, under the programming block Zoog Disney. Lizzie McGuire may have paved the way for Hilary Duff's Idol Singer status, but even then it wasn't focused on her career itself. Then, with the success of Hannah Montana and High School Musical, more and more shows about fame were produced from 2006 onwards, and the ones that didn't focus on that became far more hokier—and, well, just look above. The change was jarring in that sudden and drastic shift in focus.
- Toon Disney started out as the Alternate Company Equivalent to Cartoon Network, airing animated shows from the Disney archive (and some that they had acquired, mostly from DiC Entertainment). Then, they started airing a growing number of non-Disney cartoons (including some from their arch-rival, Warner Bros.), and the Jetix block, which featured shows like Power Rangers, Digimon, The Tick, and Jackie Chan Adventures, started eating up a growing chunk of the channel's airtime. Live-action shows and movies started appearing on the network, mirroring Cartoon Network's decay. Finally, in 2009, Toon Disney was renamed Disney XD (which means "eXtreme Disney") and turned into a network aimed at young boys — the Spear Counterpart to the increasingly female-focused Disney Channel. In other words, it finally became Jetix in all but name in the process, dropping a significant portion of its remaining animated content to cram in episodes of The Suite Life of Zack and Cody, Even Stevens, and Zeke and Luther.
You could say that all of this could had been avoided if Fox hadn't sold their successful "Fox Kids" lineup (which aired Power Rangers, Spider-Man: The Animated Series, Digimon, and others) to Disney/ABC via the Fox Family network, but it had to be done seeing that Fox Kids saw its ratings decline over the years. Fox then retooled their Saturday-morning lineup into the "Fox Box", which consisted almost entirely of shows from the now-defunct 4Kids Entertainment. Naturally, they lampshaded this by changing the lineup's name to "4Kids TV"... then, of course, replacing Saturday-morning kids' shows with infomercials.
- In some other countries, Jetix is (or was) its own channel. For whatever reason, Disney decided that it would be better to append it as a programming block onto a network it has nothing to do with, and then let it swallow the network whole.
- In Latin America, the local version of Fox Kids was rebranded Jetix as well in 2004. Although at the beginning most of Fox Kids' programming (which included popular anime series) was mantained, they were soon dropped and Jetix became a channel dependant on The Fairly OddParents reruns (the series was initially acquired for the region by Disney), various Power Rangers shows of the Disney-produced era (that were on Fox Kids to begin with), Pucca, Dinosaur King and the "Super Hora" block of Marvel Comics cartoons (The Incredible Hulk, X-Men, and Spider-Man Unlimited). By 2009, before it was rebranded as Disney XD, The Fairly OddParents aired up to 15 times a day, while Pucca and Dinosaur King aired an additional 8 times a day each. Fortunately, after the change to Disney XD, it has presented more variety of programming instead of just endless reruns of a few series. As of 2016, Pucca and Dinosaur King are long gone, while FOP reruns are only limited to overnights and early mornings (note that reruns only comprise the first five seasons, seasons six to present air on Nickelodeon; both channels have shared the series for ten years').
- In Eastern Europe, Fox Kids became Jetix, gradually dumping most of the Fox Original cartoons, but retaining Disney originals and anime adaptations, like Shaman King, eventually airing a few original shows, such as Galactik Football and Oban Star Racers. By late 2009, it mutated again into a straight-up Disney Channel, dumping the old Jetix shows and replacing them with regular Disney Channel broadcast.
- Australia had the Jetix programming block on the Seven Network for a short time, vanishing just as quietly as it emerged. The same happened in Canada on Family, essentially Canada's version of the Disney Channel.
- In the following years, Disney XD started a process of relapse, as it has added many more animated series and now their block consists almost entirely of animation with their former live-action focus being in the minority, though still prominent.
- ESPNEWS was created specifically so you could get scores and highlights in a half-hour (or much less if you just looked at the much more detailed ticker) without any SportsCenter gimmickry and annoying segments like "Play of the Day" or (Sliver-Canned National Light Beer Manufactured in the Rocky Mountain Region of Colorado) Cold Hard Factsnote which pretty much existed to give short shrift to lower-tier teams who didn't have any highlights in their games, at least according to those in Bristol, Connecticut. Now that the ticker was replaced with the glacial regular flavor ESPN "bottom line" ticker and the regular Sports Center gimmicks have moved over to ESPNEWS, not to mention that Sports Center is now being used as the network's primetime branding, it's pretty much Sports Center 24/7 but with the network's F-team anchors. Eventually, the only true ESPNEWS programming left was the Highlight Express deep in late night, with the rest of the day filled with ESPN/ESPN2 talking head show repeats, ESPN Radio simulcasts, and overflow sports like softball and the NASCAR Nationwide Series note . And then in June 2013, ''Highlight Express'' was canceled, leaving an overnight show about soccer (ESPN FC Press Pass) the only program produced solely for the network. And then ESPN decided to replace the soccer show with a new one on ESPN 2, leaving ESPNEWS to be the home for endless repeats of talking head shows, Sports Center when ESPN and ESPN 2 aren't showing it, occasional ESPN Radio simulcasts, and as the designated overflow channel when events on other ESPN networks run long.
- The Southeast Asian feed of Disney Channel, aka Disney Channel Asia, is just as bad... The channel was fine up until the mid-2000's... but it got worse when the feed was overtaken by Malaysians and Singaporeans and at that point, the Southeast Asian feed doesn't care about the rest of the region as the channel, aside from the usual Disney fare and imports, aired Malaysian productions like Upin & Ipin and Boiboiboy, as well as low-brow shows that most people are already tired of like Oggy and the Cockroaches, Just for Laughs Gags and Mr. Bean. Even the show Waktu Rehat (Which by the way was made by Disney originally for the Malaysian feed) doesn't air dubbed but subbed in English (WTH?). And not to mention some Disney sitcoms have missing scenes that got censored for no reason (maybe this has something to do with the feed using the Disney Channel UK edits of the shows. Or maybe because of the different religions that lay in the Southern Asian feed.). At this point, the feed is beyond hopes of being like the old feed, to the point where you can actually call it Disney Channel Malaysia 2 (since there's an existing Disney Channel Malaysia feed, although Singapore also has it's own feeds, and at the moment the only differences between Malaysia, Singapore and Generic is slight variations in the programming schedule- all three are filled with Malaysian cruft), so if you're used to the uncut US versions of the original shows, your best option is to just go underground. Word has it that this happened because the Pay TV satellite monopoly in Malaysia, Astro, along with StarHub Singapore (The Pay TV cable monopoly in Singapore), had managed to buy a sizable stake in Disney's South-East Asian operations. Yes, even Malaysians and Singaporeans don't like what the feeds had become. This even got worse, combined with Screwed by the Network: The Southeast Asian feed stopped airing Austin & Ally in favor of more Violetta airings, angering both the former show's fans and the Auslly shippers in the region. There's even two confessions about this that state they're not amused about this. (And that's just the Pinoy viewers!)
- You have to give it to Disney they're at least honest about knowing when an entire genre is decaying, and have announced that because of both the fading influence of Soap Operas and the fact you can now click over to a network website or flip on your cable on demand service to catch up on a soap anytime rather than waiting to record it Sunday morning at 4:00 AM, SOAPNet was replaced with Disney Junior, the new name for Disney's preschool shows (formerly Playhouse Disney) in March 2012. Better that they announce the decay now and get everyone prepared than just letting it wither on the vine.
Unfortunately however, it led to the shocking cancellation of both All My Children and One Life to Live under the Brian Frons excuse that without SOAPNet airings, the shows would be too expensive to produce without a cable channel component, a theory which quickly held no water with the soap community (surely it would have cost absolutely nothing to grab two hours of ABC Family's late-night informercial time to air the shows) and just sounded like a way of saying 'airing talk shows is cheaper than running a year-long soap'. In April 2013 both shows came back online, but under a much-reduced and No Budget effort produced on the same Connecticut tax subsidies that attracted Maury Povich and Jerry Springer, which eventually fell apart due to infighting between the new owners and ABC over characters shuffled over to General Hospital to prevent their re-use by the new owners.
Admittedly, though, the network was always a tenuous project, as anything except Being Erica that wasn't soap or Gilmore Girls-marathon related never did well at all for the channel, since outside of soap hours it was treated as the Island of Misfit Reality Programs that both ABC and ABC Family rejected and only picked up to make existing producers happy or stop a format that might do well in another iteration from escaping to another network, or in the case of Greg Berendt, provided a firewall to burn off an ABC primetime show that was ordered before the massive failure of his 2006 daytime talk show; it didn't air until 2009. Also, it was proven over time that there's only a limited amount of interest in old soap episodes from canceled programs nobody's willing to catch up on Ryan's Hope episodes from April 1975, except for unexpected Period Piece curiosity.
Despite the discontinuation announcement and Disney Junior launching in March 2012 however, SOAPNet continued to run on many cable systems which really didn't want to deal with subscriber complaints if they pulled it off (especially from Beverly Hills 90210 and One Tree Hill fans who depended on it for their daily fix of those shows), with only a few national systems currently carrying Disney Junior because of some factors, including cost for the channel, forced HD carriage, and systems like Dish and Direc TV objecting to carrying a channel which won't have much of an audience past 10pm (Unlike Nick Jr., Disney Junior has few programs with Periphery Demographic appeal, and there's no way Disney takes the [adult swim] direction with one of their networks for late night). SOAPNet then was programming from that point through ABC Family as a sort-of extension channel and retained much of its programming, along with ABC Family content like Make It Or Break It and and the first ever run in syndication of Veronica Mars (for awhile it was carrying viewership taunting weekend marathons of The Chew early in the winter until Brian Frons finally got his desk cleaned out), so it remained in vindication for two years after it was to have ended.
Eventually though, SOAPNet melted away. During the Viacom/DirecTV dispute where the Viacom children's networks were pulled, by mere coincidence, the satellite provider suddenly became interested in carrying Disney Junior and made a deal to launch it on a Saturday morning out of thin air, so SOAPNet's days on DirecTV became numbered. Other providers eventually made deals as tots teased by Sofia the First specials on Disney Channel made their parents plead for the network it aired on, and the rebranded TVGN under CBS ownership (now known as Pop) took the rights for same-day Young and the Restless and Bold and the Beautiful repeats over to their network, assuring a happy ending for those two shows at least; the original 90210 fans also got their show back on TVGN starting Labor Day 2014. Disney eventually announced that it would bury SOAPNet's hatchet at the end of 2013, for real this time, and it ended quietly at the stroke of midnight on New Year's Eve 2013, showing nothing but black after the credits of its final General Hospital rerun. The final Disney Junior holdout, Dish Network (which was involved in an epically long negotiation with Disney over a myriad of issues, which lead to Dish only airing their channels in Standard Definition) added the network in the spring of 2014.
- A&E ("Arts & Entertainment" and currently owned by Disney and Hearst Corporation) used to show artsy films, documentaries (most notably their flagship series Biography), and British mystery and period dramas aimed at a highbrow (or at least high-middlebrow) adult audience, like a basic-cable version of PBS. However, a regime change in 2002 caused much of that programming to be moved over to the History Channel and the Biography Channel (see more on both below), while A&E itself switched its target audience to the opposite end of the spectrum virtually overnight. Today, it runs reality shows like Storage Wars, Hoarders, and Duck Dynasty, True Crime shows, and reruns and marathons of CSI: Miami. An executive for the channel even joked at one point that it experienced the fastest drop in average demographic age ever, and Cracked did an entire article comparing the post-decay network to Walmart.
- Its Biography Channel spin-off — now known as "Bio" to deliberately muddle the channel's mission — didn't fare much better once the bio-show craze Biography (which is still on the channel today) spearheaded in the late 1990s fizzled out. At one point, they showed reruns of Night Court and NewsRadio in an attempt to be to A&E what Boomerang was to Cartoon Network, these shows having been rerun on A&E in the past. In The New Tens, about two-thirds of the lineup consists of sensational True Crime documentaries and paranormal or crime-related reality shows picked up from the parent network, with some of the paranormal titles having titles such as The Family Who Slays Together, Killer Kids, and Celebrity Ghost Stories. A&E finally gave up keeping up the facade, and in July 2014 it re-launched as the purposefully muddled FYI, which is sadly not a 24-hours a day reboot of Murphy Brown, but an "adventurous" lifestyle channel.
- The Latin American feed of A&E, which suffered the exact same decay as their master network (and then some), now claims on their bumps that "A&E" stands for "Acción y Emoción" ("Action and Emotion"). Retronym justification of the decay?
- Once called "The All-Hitler Channel", much of The History Channel's (now called "History") programming now consists of docu-soaps (Ice Road Truckers, Ax Men) and semi-documentaries with some (rather lowbrow) historical content (Pawn Stars and its spinoffs, as well American Pickers) focused on roughnecks or conspiracy theory "documentaries" about aliens, the Bible Code, ghosts, Atlantis, Nostradamus, and the end of the world, earning the network the derisive nickname "The Hysterical Channel". Regarding actual history programming, they air, at best, specials on a few major holidays, and only when their big ratings grabbers like Pawn Stars are on season hiatus. The only other time any actual historical programming shows up is to piggyback of any major upcoming films based on historical events. It makes many older fans long for the "Hitler Channel" days when all of their programming seemed to be about World War II and the Nazis — at least that was actual history. And then in 2015 they decided to combine the conspiracy theory stuff with Nazis by airing a show claiming that Hitler didn't actually die in Berlin and instead escaped to Argentina.
One big reason for the network's decay is that the Smithsonian Institution, which was one of the go-to organizations for the History Channel in their early days, is now under an exclusive deal with Showtime where they produce programming around Smithsonian exhibits and properties for their exclusive Smithsonian Channel, which is not allowed to decay by design, while Showtime and CBS maintain rights to the institution's film library. Showtime, of course, isn't about to do anything to help its competitor, thus History has to look for other ideas to fill their broadcast day. Perhaps the only reason History didn't start calling themselves "THC" was because of that initialism's drug connotations.
- History International went from a channel focused on world (as opposed to US) history to a vault channel for old History Channel documentaries. It changed its name to H2, with the slogan "More to History", coinciding with a shift to placing many of History's remaining serious programming, like The Universe, on the channel... along with blocks of History's conspiracy and paranormal fare. On February 29th, 2016, A&E replaced its American version of H2 with a new cable network called Viceland in a joint venture with Vice Media.
- Realising its sheer number of military programmes, including a documentary series on modern-day Canadian fighter pilots, the UK now has a Military History channel spun off from its History Channel. And now it's started Network Slippage as well, with a regular "Demilitarised Zone" slot where it can repeat the rest of the documentaries that used to be on History back when it wasn't showing Ice Road Truckers. The little known US version of Military History is so far committed to showing all military-themed shows...whether they be WWII, Samurai-themed or biblical figures fighting across Canaan (modern-day Israel).note
NBC Universal / Comcast Examples
- Bravo originally focused on independent cinema and the arts; for example, it was the U.S. outlet for Cirque du Soleil specials/shows for years. They also featured what they termed "TV too good for TV": reruns of past artsy cult-favorite shows like Twin Peaks and Max Headroom shown unedited and free of commercial interruption. Original owners Rainbow Media (also the owner of AMC and IFC, which is a spin-off of Bravo) sold the channel to minority partner NBC in 2002, who originally intended to retool it into a no-genre entertainment channel not unlike TBS, TNT, and eventual corporate sibling USA Network. Around 2004, it began a switch over to a pop-culture/occupational reality show format in the wake of hits like Queer Eye for the Straight Guynote , with occasional stragglers like Inside the Actors' Studio still inexplicably present. They've also shown Law & Order: Criminal Intent and House reruns, which are contrary to both their arts and reality programming, and in The New Tens has a whole franchise of trashy Real Housewives of... shows.
- The Canadian version of Bravo took a similar turn for the worse; as in the U.S., it was oriented towards arts and culture-related programming since its inception, and also aired independently produced short films from Canadian artists financed through the channel's Bravo!Fact fund. By the late 2000's, it began to shift away from the arts and culture programming (besides Inside the Actors' Studio), but rather than going in a camp direction, it decided to turn into a drama-oriented entertainment channel not unlike TNT or USA, picking up Mad Men, re-runs of CTV series such as Flash Point and Criminal Minds, and various feature films, even more so under current owners Bell Media. Then they adopted a logo bearing no resemblance to any logo used by Bravo U.S. or Canada before; overall, it feels like Bell is trying to directly compete against Showcase, a rival channel that had similarly punted its original format (which focused mainly on being a Refuge in Audacity) in favor of becoming a clone of USA Network.
- E! Entertainment Television originally showed movie previews, soap opera and talk show recap programs, and many making-of documentaries and specials that covered everything from theater to animation, serving as a sort of MTV for movie and TV buffs. It eventually became all about celebrity news (i.e. gossip) and True Hollywood Stories. Then it started airing all sorts of non-celebrity-related reality programs. With shows like The Girls Next Door, Keeping Up With the Kardashians (and its many spinoffs) and two shows by bawdy comic Chelsea Handlernote , it comes as no surprise that in some commercials (and on The Soup) E! openly acknowledges itself as a guilty pleasure channel.
- E!'s sister network, Style, launched as a network which stuck on two popular things in E!'s late-1990s scheduling their fashion and design coverage and when it launched it showed mostly runway shows and interior design programs designed to show off the current "styles" of a time period. This decayed into very generic reality programming in order to not outshine sister network Oxygen, Sex and the City reruns, and an inexplicable need for us to know about the private life of E!'s main female news anchor. In fall of 2013, it was abruptly re-launched as the metrosexual-themed Esquire Network, a fate that was supposed to fall on G4.
- G4TV struggled from the beginning, but nonetheless featured a slew of shows that are rather well-received today. The ratings didn't please the network, however, so they bought out Tech TV, a popular computer enthusiast network with good ratings, and merged them into one channel, basically turning into a geekier version of Spike TV. G4's lineup picked up reality shows like Totally Outrageous Behavior and COPS, Japanese game shows such as Ninja Warrior and Unbeatable Banzuke, and reruns of Star Trek, LOST, and Heroes. Eventually, the only shows left on the network that were relevant to either channel's former demographics were X-Play and Attack of the Show!. To put in perspective how little anyone thinks of G4 since the decay, the premiere of Proving Ground got 31,000 viewers, less than the population of Juneau, Alaska, while the UFC passed by the opportunity to own G4 for their own network for a deal with Fox.
DirecTV even found so little to value in the network that they dropped it, and DirecTV almost never drops networks in comparison with Dish Network. And with the departure of network veterans and hosts of the few remaining Gaming/Technology shows Adam Sessler (co-host of X-Play) and Kevin Pierera (host of Attack of the Show!), and G4 ending both X-Play and Attack Of The Show by the end of 2012, the channel's death was set in stone. with plans to re-launch it as Esquire Network on April 22, 2013...then delayed to Summer 2013... and delayed again to September 23, 2013.
Then on September 9, 2013, NBC changed their minds and announced it would re-brand Style Network (which is carried on more cable systems than G4, most critically DirecTV) as the Esquire Network instead. G4, meanwhile, was pulled from the Comcast cable lineup in January 2014. Pretty much every other major provider has removed it on the same timeframe or earlier, and it became a shambling zombie feed of Airwolf, Campus PD and Web Soup reruns until the network was fully shut down at 11:59 PM eastern time on December 31, 2014, when AT&T U-verse and the few cable providers that still had G4 dropped the network, almost a full two years from when it was originally supposed to end. It truly speaks volumes when there is absolutely no news articles about G4's final shut-down.
- G4's Canadian counterpart, G4 Canada, went under a similar network decay as G4, to the point that the CRTC pressured that G4 Canada was competing against sister channel OLN and deviating too heavily from its purpose, which was to air technology-related programming and not [adult swim] comedies. They also stated that the channel's "programming is not in compliance with its nature of service definition" and that it detail measures "to ensure that the service is in compliance with its nature of service." Even worse is the network hasn't produced new truly tech-centric content since 2006; thanks to the loss of X-Play and Attack of the Show, the only new original programs aired by G4 right now are EP Daily and its Spin-Off Reviews on the Run (two long-running, Canadian-produced video game shows that channel hopped to Citytv and G4 from A-Channel and Space; they too have drifted to covering films and comic books once in a while too), and it's still re-running episodes of Call for Help and The Lab with Leo Laporte that talk about Windows XP and the original iPod as "current technology", with most tips and calls being only pertinent to a grandmother that refuses to switch out the Dell Dimension she bought in 2003. Aside from those, the channel no longer airs any programs from its dying corpse south of the border, and fulfills its technology mandate by airing old History Channel shows about military technology (Tactical to Practical and Man, Moment, Machine), and the British programmes Bang Goes The Theory and Rude Tube (which is somewhat of a Transatlantic Equivalent of Web Soup).
- NBCSN, formerly Versus and originally the Outdoor Life Network (licensed from a magazine of the same name), originally focused on outdoorsy stuff like hunting and fishing. Then their annual coverage of the Tour de France became popular, due to Lance Armstrong's utter dominance at the Tour. They then acquired the rights to the NHL, a sport which is not played outdoors. Around the same time, they started to focus on extreme sports and college sports (although stuck with only covering lower-tier games from conferences in the western half of the country despite being based out of Philadelphia - because the Worldwide Leader got almost everything else - and out of New England prior to that), resulting in a name change to Versus. In 2012, following a merger with NBC and Comcast, Versus was rebranded as the NBC Sports Network (later shortened to NBCSN) to become a 24 hour cable extension of NBC Sports, and perhaps to directly compete with ESPN. Low-brow programming such as Groin Attack clip shows and Sports Soup was abandoned the moment NBC took over.
The rebranding does have positive aspects. Once neglected and obscure sports like the NHL and the UFC have received much better exposure and viewership since they aired on the network, with the latter being able to get a lucrative deal with Fox as a result. NBC's handling of Soccer, and especially the English Premier League (which is aired by NBCSN among other channels), has received universal praise, while its acquisition of Formula One kept the good parts of Fox's coverage (including their commentators) while cutting down on the not-so-great parts. NBCSN has also been used to broadcast a larger amount of live Olympic coverage; considering NBC's previous tendencies to broadcast events Live but Delayed, fans had approval for the decision. It may even be a case of NBC's sports coverage Growing the Beard as a whole. Back when the main network was the only place NBC put its sports broadcasts, they were infamous for giving little to no promotion for sports that weren't the Olympics or the NFL - in other words, they wouldn't promote the sports that really needed it - and overloading those broadcasts with too many commercial breaksnote
- The network still devotes a good portion of its channel space for outdoor programing; much of the outdoor programming on weekdays is only there because of lingering contractural commitments, which snarls the channel's attempts to get studio programming off the ground; it may have been a big culprit in the demise of the network's attempt at an early-morning highlight show, "The 'Lights". Though, NBCSN is in no hurry to remove the programming in bulk if any of these programs run into some kind of political buzzsaw or another. Other outdoors networks now exist with much better quality controls than they had even five years ago, the only issue is finding where your favorite hunting show hopped to.
- Oxygen was once the anti-Lifetime, airing shows revolving around making women better, Xena: Warrior Princess and Roseanne reruns, and programming about yoga and improving yourself, along with women's sports. By the time NBC bought the channel in 2007 the original partners had long left, and the new management decided programming which exploited women such as the Bad Girls Club (which itself has long abandoned any attempts at reforming their subjects), Snapped (profiles about women killers which edge uncomfortably close to idolization) and multiple shows revolving around Tori Spelling's love life would do better. Some argue that the decay began as early as 2004, which, for around a year, devoted late nights to the next rung below softcore porn (and actual Bowdlerised Canadian softcore porn) and a QVC-like block devoted to sex toys.
- Cloo (known prior to 2011 as Sleuth) supposedly should be devoted fully to crime drama reruns from the deep reservoir of Universal's vaults, but as of 2014, may as well be called "USA Network Annex" as all of its programming consists of programs already rerunning or original series from USA Network, with the only Universal shows seen being the ubiquitous Law and Order series SVU and Criminal Intent; those Universal crime drama reruns are seen on Cozi TV these days. In the summer of 2016, the head of NBC's cable division effectively said that it and Chiller will likely end operations once their latest cable deals expire as 'skinny bundles' come into vogue and rerun-only networks become verboten with the new age of Internet television providers who aren't willing to carry them.
- Syfy UK shows some heavily-promoted proper science fiction series, but mostly they construct their schedule from a mix of documentaries on the supernatural/occult/alien abduction, kung fu movies, MMA, action series (such as Human Target), frequent Buffy the Vampire Slayer reruns, disaster movies, monster movies, sword-and-sandal flicks, medieval adventure movies (First Knight and Robin Hood: Prince of Thieves? Seriously?), all kinds of fantasy, and quirky dramas like Eli Stone. It's rare to see a genuinely science fiction movie on there. Syfy UK seems to following the American network's trend with the announcement that they will be showing the MMA promotion BAMMA.
- When U.S. television changed over to digital broadcasting, several NBC affiliates used a subchannel for NBC's "Nonstop" (e.g., "NBC Philadelphia Nonstop") brand. The programming consisted of news, public affairs, lifestyle and entertainment shows, much of it locally produced. No more. As of December 20, 2012, it's been rebranded "Cozi TV" and features such moldy oldies as The Lone Ranger, Make Room for Daddy and The Real McCoys, many of which are sourced from the NBC Universal Television Distribution library. (Some stations do produce a "(Insert city/region name here) Nightly News" broadcast at 7pm, and were kept from Nonstop to Cozi.)
Animax Internatonal Distributors
- Animax (supposed to be a 24-hour anime channel), in its Latin American side, both Brazilian and Spanish-speaking versions, became this:
- The first slip and the most egregious example its cycle of movies appropriately named "Reciclo", since it recycled all the action flicks already worn by repetition in other channels of the Sony Group, like AXN. The only remotely anime-related movies shown there were Cowboy Bebop: The Movie and Tokyo Godfathers...and they had repeated Hellboy and The Fifth Element each six weeks or so since its inception. Then they added series such as Lost, Blood Ties, and The Middleman (with the Brazilian side also having infomercials at odd hours), start to rarely promote their anime, such as Death Note and Neon Genesis Evangelion, and inserted a concert block for Latin American performers. Then in May 2010, the channel announced that it would shift its focus to an overall youth programming, thus warranting its place in Total Abandonment. After that they were still broadcasting 12 hours of anime (13 during weekends). Five months later, anime was only 5 hours, starting at 2 AM. And just five months later (March 2011) they announced a name change that occured in May - the channel became known as "Sony Spin".
- Before Animax LA was owned by Sony, it had other name, Locomotion. Originally a children oriented channel, but later became a youth oriented channel a year later to avoid competition with Cartoon Network and Nickelodeon, and shortly after an adult oriented animation channel (it showed things like Ζon Flux, The Maxx, The Head, the Prince Valiant movies and Wallace & Gromit shorts, among others), eventually it evolved into an anime channel (showing more than 10 anime series a day), so it started calling itself "the anime channel". The problem is that after a while it stopped showing animes at all, crowded with other programs (of quality) like Duckman, South Park or The Critic. Eventually, it created an advertisement that said "The good anime, takes time. Anime-station". Did this mean they were going to add more anime in the future? Watchers were really confused by this.note Eventually this lead to the channel being rebranded to Animax, and later to Sony Spin.
- As Sony Spin, the channel still aired anime at early morning hours, even airing new series like Nodame Cantabile, Fullmetal Alchemist Brotherhood and new episodes of Bleach. This changed in March 2012, when the slot was replaced by live action shows, thus abandoning its renmants of anime programming completely. The new channel got so lousy ratings that their exclusive live-action series were moved to sister channel Sony Entertainment, and Sony Spin became just a rerun loop of series such as That '70s Show, Joan of Arcadia, Beverly Hills 90210, old movies and even a Latin American soap opera. This effectively meant Sony Spin itself entered into a drift status. In 2014, many cable systems began retiring the channel, in some places being replaced by History 2 and in others with the then-debuting Latin version of Lifetime. The channel's official shutdown took place in July 1 of the same year for South America and July 31 for the rest of the countries, ending nearly 18 years of broadcast (since it was launched as Locomotion).
- Animax South Africa followed the same disastrous way as Latin America's and Spain's. Japanese animation is now almost in the minority and are few and far between, as reality shows have taken over the schedule, and was soon closed down to make way for a new channel, Sony Max, which basically airs the same reality shows that aired on Animax South Africa.
- Animax Spain followed the same disastrous way as Latin American's and South Africa's. Japanese animation eventually found in the minority (they only broadcast either very old series like Kochikame or Lupin III, or commercial successes like Inuyasha or Naruto). By 2011, 90% of Animax Spain consisted of low-budget live-action series like Primeval, Samurai Girl, Torchwood and Reaper, or bland, soulless "young adult" TV shows like In The Qbe and Insert Coin. They even have earned the moniker of "Yankeemax" amongst Spanish otakus (similarly, the LA version has been called "Gringomax" by Mexicans and other South American folk). Eventually, all the non-anime programming was moved to other channels, and the channel became a rerun loop of Kochikame and Yakittate Japan until its shutdown in 2013.
- Hungary's Animax has also gone down this route. It launched in 2004 under the name A+, and focused almost entirely on Japanese animation with some American cartoons thrown into the mix. Though the ratings weren't bad, and the RTL Group kept the channel alive by supplying their anime dubs, the network's real owners (Chello Central Europe) ignored it. Sony Pictures took ownership of the channel in 2007, and A+ attempted to keep itself up by airing subtitled anime releases, an act which had the effect of drastically lowering their ratings. After Sony rebraned it as Animax, dubbed productions came back and all seemed good. However in 2009, they decided to turn the channel into a general youth entertainment network, and started airing all sorts of American talent shows, scripted live-action series and movies (mostly taken from AXN's showcase), as well as some Japanese ones — at least a few new anime shows still premiered regularly, although the channel lost its Multiple Demographic Appeal as it replaced the bulk of its programming with popular Shonen series. Around 2012, Animax began going bankrupt — the rights to its anime series slowly expired, they broke up their advertising deal, and as Sony considered anime to be the cause of its problems (as opposed to their terrible coverage, mishandled marketing, careless decision-making and often sub-par dubbing work), they've only focused on adding more and more live-action shows and movies to Animax's showcase, and even canceled the long-awaited premieres of several anime series. Essentially, it became AXN's wastebasket, and the handful of Japanese shows that they still held broadcasting rights to were just tired reruns practically begging to be taken off the air. The fact that Animax only aired from 8 p.m. to 2 a.m., and about half of that airtime was just reruns anyway, made the situation seem much worse. As expected, the ratings dropped like a rock, and from mid-'12 to early '14, Animax lingered on in rerun-limbo.
The Animax staff vanished from the 'net in October 2012, and their website was taken down a year thereafter. Animax was replaced with a non-anime channel called C8 (also owned by Chello Central Europe) in April 2014, whose bare function is to fill out the late-night timeslot with content lazily taken from Chello's other networks. In some of the neighboring regions, Animax turned into Sony Spin, an all-round entertainment network whose only notable anime program is Dragon Ball Kai.
Other "Total Abandonment" examples:
- Australian examples are rare because there are so few networks, most of them are owned by the same companies, and the ratings are too small to quibble about (if the most watched programme in Australian pay TV history got 419,000 viewers, how's the How To Channel supposed to gain any?). The only notable example is Fox Kids, which adopted a programming block called Fox Classics (not entirely unlike Nick At Nite) before the Fox Kids block moved to Fox 8, leaving Fox Classics to absorb the entire network.
- Imparja was created to service indigenous Australians in Central Australia, but, thanks to network aggregation, it is now essentially the Nine Network from Sydney with a couple of breakaway programmes.
- Australia used to have a handful of independent broadcasters (regional/rural broadcasters such as GWN in Western Australia and STW 9 in Perth) but now all are owned by and have exactly the same programming as the five nation-wide metropolitan networks, albeit with local advertising. Only three of the five (4 out of 7 if you include GWN and WIN) networks broadcasting in Western Australia still maintain a Perth newsroom.
- Belgian Network VT 4 (now known as VIER). In the 1990's it used to be a Darker and Edgier channel that aired through a U-Turn Construction from London and pretended to be illegal because they found a way not to obey to Belgian law, aiming for the "unserved audience", which is also known as the young adult demographic, but due to the fact that the network never attracted a big audience they started to decline more and more and ended up mainly broadcasting erotic content and not much else. Thankfully in 2002 the network completely changed (mainly thanks to the new leading CEO who became leader in 2001 and wanted to break with its negative image), decided to obey to the Belgian law by putting its headquarters in Brussels and now mainly aims at young families (such as Peking Express). That being said, when the channel changed its name to VIER in 2012 they also introduced more Flemish shows in their programming and less redubbed programming.
- Lone Star was a cable channel that showed nothing but westerns (movies and old TV shows) when it first started in 2001. After several years, it added non-western action movies to its lineup, until they dominated the schedule. In 2008, the station rebranded itself as MovieTime. The American equivalent, Encore Westerns on the other hand hasn't decayed by design, since it's part of the Starz premium package that you pay extra for to get a channel devoted to westerns.
- There was once a cable channel known as Canadian Learning Television (CLT), essentially a Canuck version of TLC when it actually did air educational programming. It aired some syndicated U.S. programming (particularly the current Family Feud) and dramas in its lineup too, but mainly because it was a sister to Alberta's Access (now CTV Two Alberta as of 2012), which had a similar mix of programming. When its owner, CHUM Limited, was sold to CTVglobemedia in 2007, they decided to sell it to Corus Entertainment in 2008. Corus then rebranded it as Viva, a female-oriented lifestyle channel aimed at Baby Boomers, and tried to comply with its educational requirements by shoehorning short segments with university teachers vaguely relating programming to a course they taught.
- Further change happened in March 2011, when Viva became the Canadian version of the Oprah Winfrey Network (OWN). This even caught the attention of the CRTC, which held hearings in December 2012 concerning OWN Canada's failure to follow its mandate to air educational programming, which was originally stipulated in the former CLT's licence, and continues to be a condition to this day.
- The cable channel Prime was licensed as a channel aimed at baby boomers, although it downplayed this on-air by acting like a superstation, airing a mixture of classic series (mostly from the 80's and older), home improvement shows, and repeats from Global and CH. Prime began slipping in 2006 when it re-branded as TVTropolis; at the time, Prime had focused more on classic 80's programming since in 2001, Canwest launched a "proper" classic TV channel known as DejaView, which took on much of Prime's 60's and 70's output. TVTropolis was focused on "hit TV" and pretty much only aired 90's sitcoms and cheap "pop culture" shows for CanCon, and began slipping further to air reality shows which had almost nothing to do with ... wait, is it possible to slip if you don't even have a general theme?
- In August 2013, the channel's new full owner Shaw (Rogers previously owned a stake) abandoned TVTropolis entirely in favor of DTour, which is a reality-oriented trav-*ahem* ....... "new perspectives" channel (they've since adopted the slogan "See where it takes you"), that is actually just Travel Channel with the Serial Numbers Filed Off because actually calling it that would tip the CRTC off, because it's legally barred from directly competing with the aptly-named Travel + Escape. But thenagain, does much of what Travel Channel airs nowadays even constitute 'travel' anymore?. They've occasionally aired films too, although the relevance of James Bond films and Police Academy to this network's scope is somewhat questionable. After the re-launch, the aforementioned DejaView picked up some of the 90's series that had aired on TVTropolis.
- The horror channel Scream was owned by a joint venture between Canwest and Corus, and later Shaw and Corus (note that Corus was originally a spin-out of Shaw, but the voting majority is still held by the Shaw family. This oddity becomes important in just a few moments). In 2009, it re-branded as Dusk, and slipped to focus more on suspense-driven programming such as Supernatural rather than "blood and guts" horror.
- This re-branding would be short-lived; after stunting with a marathon of the film Ghost on March 22, 2012, the network was replaced the next day by ABC Spark, which is a Canadian version of ABC Family. Much like the transition from Discovery Kids to Nickelodeon, ABC Spark is legally considered a different channel, but it replaced Dusk on most of its former channel allotments. Apparently, the replacement was intentional: CRTC rules dictate that if a company "related" to a television provider owns television services of its own, the provider must carry three services owned by "unrelated", third-party companies for each first-party service it carries. Because the Shaw family effectively controls both, Corus is considered to be "related" to Shaw, and for whatever reason, Shaw did not want to have to add three more third-party networks so it could have Dusk alongside ABC Spark, so it just sacrificed Dusk instead.
- Here's another one involving Canwest/Shaw; there used to be a Canadian version of Discovery Health. But then OWN happened (which Shaw's ahem relative Corus would turn The Network Formerly Known As Canadian Learning Television into, as mentioned earlier), and CTV acquired exclusive Canadian rights to Discovery's program library and brands. This meant that the channel was pretty much forced to abandon its previous format; in its place came Twist TV, which promised "everyday people facing extraordinary situations". Shaw threw a curveball, and defined that as reality shows mostly regurgitated from its other lifestyle networks (mostly Slice and HGTV) with a few other "exclusive" shows (a pattern which seems to be the modus operandi of the Canadian multichannel universe). In June 2014, Shaw announced that the Twist TV would be re-branded as a Canadian version of the aforementioned FYI.
- Shaw has a similar relationship with A&E Networks as Bell has with Discovery, but the Canadian version of what was replaced in the U.S. by FYI (Biography Channel) was owned by Rogers. This eventually led to the same tablecloth pulling escapade that led to Twist TV in the first place; in November 2015, it was announced that the Canadian version of Biography would become the new Viceland channel — which itself replaced H2 in the U.S.. Rogers invested in production facilities for Vice in Toronto, while A&E Networks and Disney have equity stakes in Vice.
- On September 1, 2015, Corus sacrificed Teletoon Retro to give its localized version of Cartoon Network better carriage (Cartoon Network effectively "moved" to the Teletoon Retro license and channel allotments, making it available on Shaw and Rogers systems for the first time since its launch). Its French-language version was replaced by Disney Channel.
- The same day, NHL Network also shut down. But why does Canada, where it is the national pastime, not need a 24-hour network devoted to hockey? As the major sports channels (including operating partner TSN) already treated hockey as their #1 priority, it was basically redundant. NHL Network was barely-promoted and mainly aired leftover all-U.S. games, studio shows, and the obligatory classic games. The studio programming faced competition from the better-known talent of TSN and Sportsnet. In its 14 years on-air, it also never launched an HD feed—a death sentence for a sports-oriented network, as it was relegated to a portion of program guides that only fans intentionally seeking out the channel would ever find it in.
In 2014, Rogers took over national rights to the NHL in Canada, but TSN kept operating the network ... until Bell finally gave up and laid off the channel's staff just a few weeks after the season wrapped up, resulting in a zombie feed of Stanley Cup encores (which used the U.S. NBC coverage instead of Rogers, for seemingly obvious reasons)note and team documentaries before shutting down entirely. The U.S. version of NHL Network, as part of a wider deal between the league and Major League Baseball's technology arm, was re-located to the faciities of MLB Network. Unlike the Canadian version, the American version does have purpose, as it has served as the U.S. outlet for national NHL broadcasts from Canada (such as Hockey Night in Canada) and coverage of Canadian and international tournaments that are too niche to be broadcast by a mainstream network as they do in Canada due to their signifigance.
- Another French music channel, MCM, began with music related programs, then started adding "cult" anime at night, then mainstream anime in the middle of the day, then MTV-original reality shows, and finally, airing made-for-TV horror movies in their primetime block.
- German cable network "Das Vierte" started as a classic movie channel owned by NBC; its name translated to "The Fourth [Channel]", a name clearly trying to ride off the identities of the major public television outlets "Das Erste" (ARD, The First), "Das Zweite" (ZDF, "The Second"), and Die Dritten ("The Thirds", a collection of public regional channels that make up ARD) — aspiring to be the most prominent private channel. Unfortunately, their aspirations didn't go so well, and it ended up aspiring to be a German version of Ion: it began losing advertisers (and in turn, money), forcing it to give up most of its broadcast day to home shopping, infomercials, and Phone-in Game Shows. What little primetime programming it had left was usually just a movie followed by an hour of Ghost Hunters. Even funnier was the fact that TV listings magazines still gave this channel full listings. Think about it: your favourite channel only gets primetime listings, yet you can still learn about what infomercials will air on Das Vierte today. It ultimately went through several owners before being acquired by Disney in 2012. They ultimately announced that it would re-launch Disney Channel Germany as a basic cable network using Das Vierte's channel allotment, finally putting this trainwreck out of its misery.
- The channel tm3 started in 1995 as a program targeted towards women (with for whatever reason animes capturing most of the daytime slots), was turned into a sports centered program after purchasing broadcasting rights for UEFA Champions League four years later, and another two years after went exclusively for phone in game shows under the new name 9live. Missed by noone, but mocked by many, it ceased to exist in 2011.
- Zone Club used to be a TV station geared exclusively towards women. Beginning from 1999 all the way up to Spring 2011, this remained the sole "purpose" of the channel, which is when they began airing Megamax, an afternoon cartoon block aimed at the 8-14 age range, pushing the regular shows back into a forenoon timeslot. December 2011 marked the date when Megamax completely took over, forming a triumvirate together with young children's Minimax and older teens' (now defunct) Animax. This same started happening in Romania as well, as Megamax started airing in 19th November 2012 on Sport 1 (a Romanian sports channel owned by Chellomedia). It was an afternoon cartoon block, but on 4th January 2013 it extended its airtime by 3 hours and on 1st April 2013 it completely took over the daytime schedule of Sport 1. As of time of writing nothing has been anounced about Sport 1's future.
- M2, from its official debut in 1973 all the way to December 2012, functioned as the sister channel or more correctly "supplementary channel" to M1, the country's dominant public service television network. It aired mostly the same programs, often as reruns, but there was very little to really set it apart from M1. Then came the decision to transform it into a youth entertainment network, and now M2 devotes its entire 6:00 AM to 8:00 PM airtime to kid-friendly programming, airing classic Hungarian cartoons and various other animated series (most of which would sadly feel right at home in the Animation Age Ghetto), as well as some live-action kids/teens shows and a few educational programs — although recent years saw the gradual decline of animated classics in favor of forgettable obscure cartoons and more popular, somewhat more modern TV shows. In March 2015, the evening programming, which contains more adult-oriented content, such as report shows, sport broadcasts and movies, was re-branded as Petőfi (or M2 Petőfi) to differentiate it from the main focus of the channel, which is to be this insanely mediocre, day-long kids' show block.
- M1, the main public service station since 1957, was reimagined as a national news channel on March 15, 2015, with its former programming migrating to one of its sister stations, Duna TV, making it the new main national TV channel. Despite an enormous drop in ratings, constant and innumerable technical problems and scheduling screw-ups, which resulted in the new M1 being temporarily taken off the air less than a day after its launch, this "news channel" is here to stay.
- Infinito was a cable channel that, in the early years, aired a huge variety of documentaries catering lots of themes. By the late 90, it shifted to show documentaries about conspiracy theories, UFOs, Atlantis, Global Warming (before it became relatively mainstream), alternative medicine, and related stuff. Suddenly, in the mid-2000s, the channel started to mutate into a really bad Travel Channel wannabe, showcasing documentaries about New Age society, alternative lifestyles, Feng Shui, and spas which no one cares about. By 2009, it had completely ditched its original concept revolving around alternative sciences, and marketed itself as a serious documentary channel about crimes, the human mind, and historical tidbits. (the wellness theme is now explored by Ecuatorian cable network Inti Network.) Then it started to decay again in mid-2009, when it started to showcase movies based on Real Life stories and events. Starting January 2012, the rate of airing documentaries dropped, and most of its programming consisted on films based on Real Life events and shows from Spike TV. A year later, there were no documentaries at all, and the channel was more about crime dramas and films, and Cheaters reruns, with the Latin American feed for History Channel (and also the Latin American feeds for SyFy and Biography Channel) picking up on the paranormal documentaries gap left by them. Infinito eventually ceased operating in Latin America, in a right decision made by Turner. Argentina (the home country of former owner Imágen Satelital) was the first to close the channel down on March 10th, followed by most of Latin America on the 17th and finally Mexico on the 25th. The USA feed is still surviving because, despite adapting to the channel's changing identities, still airs old shows from an older phase of the channel and also acquired content from other Latino broadcasters. The replacement in Latin America was TNT Series.
- When glitz* launched in 2011, the channel was basically a lifestyle channel aimed at women, but after a schedule change in 2014, it became a telenovela channel, focusing primarily on Venevisión's productions (which makes sense because the former owner as Fashion TV LA was Claxson, owned by Grupo Cisneros).
- Television New Zealand (TVNZ) since the late 1980s (specifically TV1 and TV2) has gone from a BBC-style public broadcaster funded from a mixture of television licence fees and advertising to a government-owned commercial broadcaster funded mainly from advertising (as of 2011, 90% of TVNZ's revenue was from advertising). As a result, it shifted visibly towards the Lowest Common Denominator, and whether it's a good or a bad thing depends on one's political and economic viewpoint.
- Some of the shift was caused by changes in the television industry since the late 1980's, most notably deregulation of the broadcasting sector. Television New Zealand's TV1 and TV2 were the only two television channels in New Zealand until TV3 came along in November 1989.
- Inverted with TVNZ-6 and TVNZ-7, which were spun off from TVNZ as part of New Zealand's Freeview digital TV platform in 2008. These 2 channels were explicitly public broadcasting-oriented, in comparison with the heavily commercialised TV1 and TV2. However, a change of government and subsequent non-renewal of funding meant that TVNZ-6 was turned into the commercial youth channel TVNZ-U (since replaced with a Timeshift Channel of TV2), and TVNZ-7 was replaced with a timeshift channel of TV1 in 2012.
- For a period of time, you could watch decent TVNZ channels like Kidzone and Heartland. The catch? They weren't available free-to-air; you could only watch them if you have a subscription to pay TV operator SKY. Eventually, both channels shut down after TVNZ decided not to renew it's broadcast agreement with SKY.
- TVNZ still has some public broadcasting obilgations such in the event of a national emergency - it must continue broadcasting at the fullest extent possible, even if it is at the cost of advertising. Following the Christchurch earthquake of 22 February 2011, TV1 spent a few days broadcasting news about the earthquake without advertising, although as the event died down, they reintroduced some advertisements because it was costing them too much to be ad-less.
- Filipino Free-to-air channel TV5 started out as a youth-oriented channel with less news, thanks to the Animega block. But when they got so popular with the public, this went over their head and deleted the block, put a variety show in the evening, and put in horrible Filipino dubs of Cartoon Network and Disney Channel shows (try to imagine Hannah Montana speaking Tagalog... horrible right?), and even dubbed the movies that air in the channel's movie block and made it an all-masa (masses) station. Many youths are pissed off with the changes and the deletion of the block, that many of them are asking the channel to bring it back to the way it was, but the higher-ups in the channel didn't care at all. Until they reaired Mobile Suit Gundam 00 at 9:30 am.
- Porto Canal began in 2006 as a regional cable channel (available nationwide) focusing on Oporto in general, with programming that could appeal to people from other cities as well. Within a few years of the channel's launch, it started focusing more and more on northern Portugal, opening offices outside Oporto. There were talks of changing the channel's name to something along the lines of Televisão do Norte in late 2010/early 2011, but that didn't happen as FC Porto bought the channel and started to include news bulletins on the team and also sporting events from Dragão Caixa. It eventually added movies to the schedule, airing on an occasional basis (how strange). There were also talks of it becoming a sports channel, but those were averted as FC Porto Media announced plans to launch a completely different sports channel to compete with the well-established BTV and Sporting TV.
- Continuing with the football/soccer theme, Benfica TV started out as a channel focusing entirely on SL Benfica, then they started adding football events that were out of hand for SPORT.TV. Still focusing on Benfica for at least half the time, when they got the rights to air Premier League matches in 2013, the channel became SPORT.TV's "competitor". A second channel (which relays the first one except for Premier League overflow) began broadcasting in October, and while noticing this switch, the channel became BTV in July 2014.
- For a long time, SIC Radical was a "politically incorrect" channel, focusing on shows aimed largely at a young adult audience. Then Pedro Boucherie Mendes came and started to fill the channel with reality shows that don't fit with the channel's original target demographics. Now more than half of the schedule is filled not only with those shows but also Spanish acquisitions that don't fit in with the channel.
- Mnet started out as a music channel, which included an MTV block at one point. In later years, Mnet decided to take an MTV-inspired network decay situation, in which the channel started airing entertainment shows (as long as they involve K-POP stars) and dramas.
- Tooniverse used to focus more on animation in general, starting out with a mix of Western and Eastern shows, then the channel eventually became dominated by anime series and then they got dramas and variety shows, making it similar to tvN but aimed at kids.
- The Spanish cable channel Buzz was once focused on anime, and one of the few, if not the only place in Spain to ever show Seinens and subbed anime. Then they started showing more unrelated stuff (Western animated shows? Sure. Extreme sports? Uh...), and for a while the only anime-related thing they aired was (according to the cable provider's TV Guide) Hentai movies on weekends...and then, eventually, even those were removed.
- Sweden's TV6, owned by Modern Times Group/Viasat, went through this twice. When it was launched in 1994, the network's programming was originally aimed at women. But after this approach proved unsuccessful, TV6 was retooled into a nature-themed channel in 1998. Then in 2006, TV6 once again changed tack and became an import television channel, normally airing American (mostly action and sci-fi) movies, TV series, and reality shows, as well as rugby matches.
- SVT 24 started out as a news channel, but in 2010, the channel stopped behaving like one and became more or less like an "SVT 3" of sorts airing repeated content from their sister channels. The 24 is now an Artifact Title because it now only airs during primetime, as it timeshares with Barnkanalen, their children's channel, in the daytime.
- In the UK, similar fates to G4's decay befell Game Network (which drifted towards soft pornography, phone-in quizzes and psychic hotlines, to the point of mercifully dropping the GN brand) and later XLEAGUE.TV (from eSports, to general games, to games-with-some-odd-niche-US-sports, to not broadcasting at all in the space of about 18 months).
- ITV has fallen into this, not in regards to programming (No specific niche to begin with) but in terms of identity. When the network started in 1955, it was only nominally a network, as it was really a collection of 15 regional networks note all with their own identities and programming. Despite brief attempts at consolidation (Yorkshire and Tyne Tees combining to form Trident Television in the 1970s, and a unified identity in 1989, that was rejected by most) It held true to it's purpose for forty years.
That all changed in 1993. After a change in the franchises (Carlton replacing Thames, Meridian Broadcasting replacing TVS, Westcountry Television replacing TSW) the regions gradually consolidated. Yorkshire Television bought Tyne Tees in 1992, forming Yorkshire-Tyne Tees Television. In 1994, Carlton Television bought Central Independent Television, Granada Television bought LWT, and MAI, the parent of Meridian Broadcasting, took over Anglia Television. Westcountry Television was bought by Carlton in 1996, Granada bought Yorkshire-Tyne Tees in 1997, HTV was purchased by MAI (Renamed United News and Media) in the same year, and Scottish Media Group, the owner of Scottish Television, bought Grampian, also in the same year. Despite all this, all networks still operated independently. Then, in 1999, with only UTV, Channel Television, and Border Television independent, Carlton combined Carlton London, Central Television, and Westcountry Television into one region, Carlton Television. Soon after, in November, the Granada and UNM regions started using a generic presentation package for all of their regions, though they still kept their names and identities. By this point, only Channel Television, LWT, UTV, Grampian, and Scottish had their own identities, and Grampian and Scottish would be unified in 2000. Consolidation continued, with Meridian and Anglia sold to Granada in 2000, HTV sold to Carlton that same year, and Border Television sold to Granada in 2001. Finally, In October of 2002, all region names were dropped, with all regions names being changed to "ITV (Name of region") (EX: ITV London, ITV Wales), and in 2004, most regions were unified under the company name "ITV plc" and regional programming was all gone, excluding news. Only Channel Television, Grampian TV, Scottish TV, and UTV escaped this fate, but Grampian and Scottish would be combined under the unified "STV" branding in 2006, and Channel was bought under the ITV umbrella in 2011. UTV is also owned by ITV, but still keeps it's identity.
- In the UK, similar fates to G4's decay befell Game Network (which drifted towards soft pornography, phone-in quizzes and psychic hotlines, to the point of mercifully dropping the GN brand) and later XLEAGUE.TV (from eSports, to general games, to games-with-some-odd-niche-US-sports, to not broadcasting at all in the space of about 18 months).
- The British satellite station Bravo (unrelated to the American Bravo mentioned above or the Canadian Bravo! in the "Slipped" section) began as a channel showing black and white TV from the 1960s (mostly Lew Grade action shows), dropped this in favour of Speculative Fiction and horror, dumped that for True Crime shows and "adult programming", and in the end of its run showed an eclectic mix of programmes that could best be described as "lad's mag/men's magazine television". In other words, the British version of Spike TV, right down to them both showing TNA Wrestling and UFC as the big draws. It also ran sci-fi repeats (mainly Star Trek: Voyager, Deep Space Nine and Enterprise), in what was possibly the same effect as mentioned elsewhere when it was noticed that the demographics were similar to their other programmes.
- In a related case to both Bravo UK and ABC Family, the UK version of the Family Channel was originally a joint venture with the owner of the U.S. version, and Flextech. In 1996, Flextech bought out the remainder of the network and planned to re-launch it as "Challenge" that fall, with a daytime lineup focusing on female-skewing dramas, and evening and weekends focused on game shows. However, the re-launch was delayed so it wouldn't compete with the concurrent launch of Granada's new digital channels, so they just ran constant "Family Challenge Weekend" marathons on weekends before finally becoming Challenge full-time, with mainly just game shows. As further decay on that genre, it then later starting showing poker tournament blocks and, along with it, films like Casino, but the block has since been dropped. The sale of both Challenge and Bravo to Sky in 2010 and Bravo's subsequent closure in 2011 meant that Challenge is now the home of TNA Wrestling. Not to mention that as the years go on, Challenge's library of programs seems to get smaller. As of current, it looks like they are not showing any program older than 1990. Makes it rather annoying if you are a fan of a show such as Bullseye and wish to see any episodes from the early 80s through to 1989. Challenge eventually started getting back on track with some of the programs they air, though it does depend on what series of said show are licensed - older series of shows such as Bullseye, Family Fortunes, and the pre-Rich series of Strike it Lucky air on the network, and they are trying to add more from the back catalog as time goes by (The first series of Blockbusters aired a few months ago, albeit with a handful of missing episodes, and the first two seasons of the original Channel 5 version of Fort Boyard aired over the summer, with the rest of the episodes to come in 2015). It still doesn't explain why TNA Wrestling or shows like Brainiac: Science Abuse air on a channel otherwise known for old game shows.
- TNA airs on Challenge because Sky has the rights to WWE, and didn't want to get into trouble with them by putting a rival wrestling promotion on a Sky branded channel.
- UK Gold went from a mix of the BBC and Thames archives, to suffering the same "six months ago is classic" syndrome the US "classic" TV channels seem to have suffered, with a sprinkling of Hollywood films and repeats of Prison Break. It's now been split into the backronymed G.O.L.D. ("Go On, Laugh Daily"), a comedy channel mostly recycling all the same old shows that are always repeated... and Watch, which takes the rest of the "classic" output of UK Gold (as well as showing such well-known archive series as No Ordinary Family, Grimm and Alcatraz).
- As shown in the main page image, TLC, originally focusing around science and nature documentaries in the style of the Discovery Channel, drifted toward almost nothing but "home makeover"-style reality shows. In a somewhat confusing (in these days of internet porn) play at grabbing the all-important 18-34 male demographic, TLC acquired the rights to air the Miss America pageant. After sufficient decay consisting of more shows about toddler beauty pageants, pastry chefs, tattoo artists, strange families and Body Horror, one would never guess that TLC used to be called The Learning Channel and was once co-owned by NASA. This just about sums it all up... and this too.
- Radio station K-Earth 101 (KRTH), long known for its classic hits from the 50's-60's, transitioned over the years to playing music from the 70's, 80's, and 90's, losing focus on playing any music from earlier than the 70's. It is no longer an oldies station.
- MuchUSA was originally a simulcast of the Canadian network MuchMusic. In 2001, CHUM Limited sold their share of MuchUSA to the network's co-owner, the American cable company Cablevision, who promptly gutted all the Canadian programming and replaced it with original American shows. The network's name was changed to MMUSA, and later Fuse TV. For Fuse TV's own past experience with Network Decay, see "Temporary Shifts".
- Over the years, U.S. broadcast networks gradually dumped their traditional Saturday morning cartoon blocks for more dramas, reality shows, soaps, and news. Back in the 1980s and 1990s, all of the broadcast networks except UPN had the entire 6:00 AM to Noon block of Saturdays set aside just for animated programs and other all-ages fare, with Fox and the WB even going so far as to add in an extra two-to-three hours every weekday morning and afternoon. But in the late 1990s, increased cable competition (Nickelodeon, Cartoon Network, etc.) and FCC mandates requiring a minimum three hours of educational kids' programming on broadcast networks each week proved crippling — since most kids bar preschoolers don't/won't watch strictly educational shows, there was little incentive for producers to make them. Entertainment shows like The Weird Al Show wound up getting compromised by Executive Meddling to fit the mandates.
At the same time, FCC regulations, voluntary guidelines, and pressure from parents' and teachers' groups rebuilt the wall between advertising and children's entertainment. This killed lucrative Merchandise-Driven cartoons and hamstrung the traditional Saturday morning advertisers (cereal, snack food, and toy companies) so much that it's too expensive for them to advertise on television without disclaiming everything or trying to somehow impart that their cereal is healthy or their toy is educational in some way. It's much cheaper for them to put up a website for their product, or to do what Hasbro did and create their own cable networks (which have much fewer restrictions) and go after them that way. As a result...
- NBC was the first of the networks to go into Saturday morning decay, when in 1992, due to the falling ratings of the cartoons (including the disastrous Yo Yogi!, a Totally Radical spin on Yogi Bear) and the success of Saved by the Bell, the network turned half of the traditional block over to clones of SBTB and live-action reality shows geared towards kids, while giving the other half over to a Saturday version of Today. In 2002, they gave airtime to Discovery Kids, who brought cartoons back to NBC in the form of Tutenstein, Kenny The Shark, and Time Warp Trio, despite the rest of the lineup consisting of live-action shows. Discovery Kids dropped out to try to make a name for themselvesnote , and then started a joint-venture named qubo with several other companies, including Ion Television, who is now the sole owner. The 2011 Comcast purchase brought in Sprout as a sister network, and in 2012, a collaboration emerged in the form of NBC Kids. This gave NBC the ironic distinction of being the last of the Big 5 networks to air any sort of kid-targeted animation (Fox's current cartoons are obviously anything but), airing a preschooler-targeted lineup mixing cartoons and live-action shows...until they announced they were dumping that in October 2016 for yet another Litton block, this one under NBC's longtime "The More You Know" brand, for no apparent reason other than everyone else but Fox doing it. Whether or not sister network Telemundo (whose blocks have had the same providers as NBC since 2006) will follow suit has not yet been revealed.
- ABC abandoned their block in favor of "Litton's Weekend Adventure", a syndicated programming block meeting the aforementioned federal mandates (the block is broadcast by mostly ABC stations, though it is part of a syndication deal).
- CBS aired Nickelodeon and Nick Jr. programming from 2000 until 2006, after the CBS/Viacom breakup. It aired programming from various companies such as DiC eventually soaked up into the Cookie Jar Group, then in 2013 followed ABC's lead and gave up their time to Litton, which now brands the three hours under the oddly Excited Show Title! "'The CBS Dream Team...It's Epic!".
- Fox was able to avoid the federal mandates by exploiting loopholes, but subsequently abandoned their Saturday-morning animation block altogether, and now their programming consists of infomercials (though a few affiliates, and even some O&Os, don't bother to take it since the money goes to Fox). Beginning in September 2014, some Fox stations started to air a new block, Xploration Station, produced by Steve Rotfeld Productions, which features science shows hosted by Mystery Guitar Man and Philippe Cousteau Jr. among others. Much like Litton's Weekend Adventure, it is syndicated but broadcast mainly by Fox affiliates.
- The CW (successor to The WB and UPN) was the last to maintain a full-length Saturday morning block, Vortexx, produced by Saban Brands. The CW also gave in to Litton and introduced One Magnificent Morning for the 2014-15 season, marking the "end" of Saturday morning cartoons on broadcast television for good.
- FCC regulations prohibited the host of a kids' show from endorsing a toy or a cereal, resulting in the extinction of locally-produced, live-action kids' shows, as it no longer made economic sense to pay someone to host a show instead of just showing all cartoons. The longest holdout was probably the original Bozo Show on WGN in Chicago, which ended in 2001; the last four years had Bozo wedging boring tours of Chicago landmarks and factories into the show to fill the station's E/I quota.
- Centric used to be called BET Jazz and focused on, believe it or not, jazz. Concerts, videos, wonderful old Panoram films, occasional spoken-word programs, and pretty much nothing else, 24/7. The revamped version is mostly talk shows and general-interest programming aimed at a relatively mature African-American audience; the little music they play is Caribbean or soul. Part of the reason for the revamp is so that BET could itself continue its own decay (see Major Shifts That Fit) and focus more on the youth audience.
- The TV Guide Channel, formerly the Preview Guide or Prevue Channel. Originally, it was a nice little channel that gave the local TV listings and the weather, along with unobtrusive text ads, using Teletext-style graphics set to music from a local radio station. About a year later, it added Muzak and dedicated half of the screen to trailers with the rare show (or whatever the cable company wanted to advertise). It was later bought by TV Guide, which mutated it into the channel it is today. When TV Guide took over, the listings were further pushed down the screen so as to make more room to show talking heads blabbing about reality shows, awards ceremonies, and whatever Britney did. When Lionsgate acquired the network in 2009, the listings were removed altogether when contractually possible, prompting a few cable companies to drop the channel; although this has since been reversed. Eventually the tabloid shows went away due to budget cuts, and it became a Lionsgate TV rerun farm. It could be argued that this change was made to compete with Internet channel listings and the electronic program guide features available with satellite and digital cable packages (which allow viewers to scroll through the listings at will and select channels from the menu); the HD version of the network has no listings whatsoever.
- In 2013, CBS bought a stake in the channel, which rebranded as "TVGN" on an interim basis (TVG, a horse racing network, was formerly TV Guide Network's sister network, so there was good reason for it to get a better name to avert confusion). CBS moved Big Brother After Dark to the network from Showtime 2 at the start of the 2013 season to give TVGN a boost, and it also grabbed same-day The Young and the Restless episodes from the dying SoapNet, as well as The Bold and the Beautiful. In January 2015, TVGN re-launched as Pop, which is focused on pop culture-related programs.
- Fine Living Network, a sibling to Food Network and HGTV, was revamped into Cooking Channel on May 31, 2010 (though Fine Living already showed some food-related programming). By the time of the overhaul, "Fine Living" didn't really fit its name, as much of its programming consisted of shows that used to/should be on Food Network or HGTV, things which made the "fine" in the name seem superfluous (if you take it to mean "of high quality", though the word has myriad meanings).
To clarify, Scripps Networks (parent of Food Network, HGTV, and DIY among others) launched Fine Living as an upscale lifestyle-oriented network, with emphasis on the upscale (thus the "fine"). It was basically a classier version of Food Network, HGTV and Travel Channel rolled into one. There were a lot of shows about wine, entertaining guests, and travel to exotic locales, and the home decor/gardening shows definitely didn't have low budgets in mind. Somewhere along the line it fell victim to the usual problems, and became a dumping ground for shows from the other Scripps networks. Its decay can probably be traced right back to Food Network and HGTV's decay, but it was also a victim of bad timing more than anything, with the economy tanking (though the slide began before then). When people's McMansions are being foreclosed on, they probably don't give a crap about hosting parties in them, and showing a program literally called I Want That! in a recession is probably not a good idea. Not to mention, given how Food Network itself has decayed (they're listed in Major Shifts That Fit), though, the retool of this network might be a blessing in disguise. On that very day in May 31, 2010, it ended with a bizarrely creepy sequence where the Grim Reaper shows up at what's presumably Fine Living HQ, and then presses the doorbell. However, it was eventually revived in March 2014...in Italy only.
That said, someone still seems to think there's a market for the original concept, but don't remind anyone with HD cable service of that fact. Along with MavTVnote and any outdoor channel producing content for pennies, Wealth TV is a major Berserk Button channel since it takes a slot that could air actual programming more than 21 people in a service area would watch... and instead airs inane programming that appeals to a very select few. It rebranded in 2013 as AWE, which stands for "A Wealth of Entertainment" to try to cool down those viewers.
- Planet Green replaced Discovery Home as a channel which was intended to jump on the trend of "going green" in 2008 by airing a schedule of programming solely involving green and environmental programming. However, a combination of the economic meltdown and former Discovery Home viewers angry because Discovery threw off all the Home programming without placing it anywherenote , pretty much made programming a network about a lifestyle that required lots of that other kind of "green" to maintain untenable for the long run.
A couple of non-green programs snuck on the schedule in 2009, and because of the incredible viewer apathy the network received even among environmentalists, it was pretty well on the road to ruin only a few years after its launch. Their original shows after the first year bore little to no relation to the environment at all, and included: a show about Canadian restaurants run by prisoners on work release and ex-cons, a show about two business executives learning how to run a farm from the internet, a show about oil drilling in North Dakota and the people lucky enough to make money from it (no, that's not green at all), programs about UFOs (little "green" men landing on a "planet"? Does that count?), ghost stories, and reruns of stuff Discovery has aired to death on their other networks, but can't air after other network conversions (historical documentaries that used to air on Discovery Times, which is now Investigation Discovery, for instance). Meanwhile, the actual "green" programming was stuck in the middle of the night and completely ignored, while the network's logo was recolored red. Even Discovery's CEO said the channel was on life support.
In 2012, they began to devote their Wednesday nights to shows airing police chase shows regurgitated from shows that aired years ago, and a horrible Parking Wars clone involving hit-and-run wrecks, about as far as you can get from environmentally conscious. The only thing "green" about these programs is the recycling of old footage and the remains of said salvaged felony wrecks. The reason for these odd programming choices was to give the channel any ratings life ahead of Memorial Day 2012, when the channel relaunched as Destination America, which turns up the Patriotic Fervor to 11, features nothing but Eagleland programs, and is pretty much Discovery admitting they shouldn't have sold the Travel Channel (which carried much of this programming until it was sold off) and that they had the worst timing ever in launching Planet Green.
Among the programming in Destination America's first few days: marathons of David Blaine specials, Destroyed In Seconds, and A Haunting, and LA Ink. Does it count as decay if you're doing it in the very first block of programming? In 2015, they briefly dabbled in wrestling—adding Impact Wrestling and later Ring of Honor (although both have since been dropped), which only invites comparisons to Syfy.
- Romance Classics, a rather specific Spin-Off of AMC that was geared towards women, was launched in January 1997 and aired nothing but old and cheesy romance films and Doris Day movies. By late 2000 it was decided that the channel was going nowhere, so it was blown up and overhauled into WE: Women's Entertainment, intended to be a "contemporary" counterpoint to Lifetime. It has since changed its name to WEtv and is better known for Bridezillas and other wedding-related fare (enough to fill a Spin-Off, Wedding Central, which died in July 2011 both because the wedding craze died and their parent company couldn't get anyone to carry a weddings-only channel) than anything else. Eventually, men-targeted programs such as CSI: Miami snuck onto the schedule and eventually filled up many timeslots on the text. Then, it was revealed that in the fall of 2014, WEtv would become a vague-nitialization as they will try to air programming meant for both women and men (albeit doing so with programs oriented towards couples, such as Sex Box), decaying further from serving their original audience.
- PAX Television (now ION) was founded by Christian home-shopping mogul Lowell "Bud" Paxson as a family-friendly alternative to the major broadcast networks, with wholesome original programming, game shows and reruns of Touched by an Angel. The format wasn't working and Pax was rebranded "i" with the intention to lease airtime to independent producers. Those leased programs wound up being terrible and unwatched, consisting of mainly Canadian content dramas or the infamous Palmetto Pointe, a low-budget One Tree Hill ripoff set in Charleston, South Carolina which wasn't even So Bad, It's Good, and the network soon resorted to filling 2/3 of their broadcast day with Infomercials to keep the lights on, giving it the infamous industry joke that "'i' stands for infomercials" and nearly losing most of its coverage from Comcast and DirecTV because of it. Paxson left his company in 2007 and "i" became Ion Television. Since then, its schedule now largely consists of Crime Drama reruns, James Bond films and at one point even the WWE's third-string weekly show (effectively making it a broadcast version of USA Network), with the kind of violent content that Paxson most likely abhorred, but at least gets ratings and advertisers. As of late 2013, Ion's sixth subchannel now carries another Bud Paxson creation, the Home Shopping Network, under a channel lease agreement.
- The Odyssey Network, founded in 1988 as VISN (Vision Interfaith Satellite Network) was created to counter the popularity of televangelists at the time by airing programs from a heavy amount of religious denominations. In 1998, a joint venture of Hallmark and the Jim Henson Company became principal investors in Odyssey, and through their influence, brought forth the most unusual marriage of Muppets and Spirituality. The religious programs were limited to 40 hours a week with the remaining time devoted to general-entertainment programming. In 2001, Hallmark bought controlling interest in Odyssey and renamed it The Hallmark Channel. Unlike what happened to Freeform, Hallmark gradually phased out religious programs; by 2010 its content was 100% secular. The channel's founding parent company continues to produce religious programming for other cable channels under the Odyssey name.
- Ovation launched in 1996 as a fine arts-specific channel similar to the pre-Network Decay Bravo; its addition to the DirecTV lineup in 2007 may have been a response to Bravo's decay and the demise of its Trio spinoff (which became Sleuth). Gradually, documentaries and performances relating to visual arts, ballet, modern dance, jazz, world music, theater, and classic foreign cinema were shoved aside in favor of near-random cheap-to-air movies from The '80s onward, fluff pop culture documentaries, Antiques Roadshow reruns, and U.S. airings of Murdoch Mysteries (as The Artful Detective). Ovation was actually thrown off Time Warner Cable for a year due to this decay, but reinstated at the start of 2014 with promises that they would reverse it — but after a few feints in that direction, as of 2016 what little fine arts programming remains airs in the wee hours just before a bog-standard basic cable block of infomercials, cementing it as this trope.
- For many years, state channel VTV was a general entertainment channel. In the following years it shifted exclusively to news and opinion-related programming, usually starring the government's viewpoint. The entertainment programming moved to a new state channel, TVes, which was created after the government refused to renew the broadcast license of private network RCTV and took over its channel space.
- TVes itself presents heavy decay. At the beginning, it presented more national production, many educational programs from small producers who hadn't a chance on more mainstream channels, and having a feel of being a Take That towards RCTV (which was an ordinary entertainment channel, but a politically rebellious one). Nowadays it is merely a copy of the channel it replaced, with very little original production no that different than the ones it competes against, but with constant mentions of socialism and pro-goverment themes on their locally produced shows to remind us who is financing the channel. The exact point of decay can be pinpointed just two years after the network was found, when the National production buffer dried because lack of financing, and whoever was on charge decided it was cheaper to load the programming grid with cheap Argentinian imports and reruns of Ally McBeal and Korean dramas.
- The entirety of cable TV, in a sense. Its original purpose was to make it easier for viewers in rural or mountainous areas to watch television. Systems were originally known as "CATV" for "Community Antenna Television". (Cable TV in the UK, however, started with commercial-free TV only, because that was all that was available; when the more recognisable 1960s model started the provider - Rediffusion - also owned an independent TV channel, and showed adverts on its rebroadcast ITA broadcasts.) There originally wasn't anything on a U.S. cable TV system other than network stations, a few independents and public stations and maybe a channel that showed local weather conditions or an electronic news ticker. In the mid-1970s, HBO transitioned from a microwave pay-TV service to cable TV (originally only broadcasting from about 5 p.m. to midnight). Then Ted Turner put the signal of his WTBS independent station on satellite. Eventually, a network called "MSG", which showed mostly New York Rangers games, began to carry other forms of programming. You know that channel today as USA (in the 1980s, USA was more like TNT in that it also showed more movies and sports such as Major League Baseball, the NBA and NHL, than it does today).
- Cable TV of the 1960s most likely was entirely over-the-air TV stations in the immediate market and perhaps a few from outside markets. Two Denver stations, KWGN, then an independent station, and KRMA, a PBS station, found themselves on cable TV systems from western Kansas to southern Idaho because the programming they offered wasn't available from any other source (Western Kansas wouldn't have its own PBS station until 1988).
- The US also had a completely different network named the Military Channel... which also happened to fit this Trope perfectly, because it used to be Discovery Wings, a network dedicated exclusively to aviation. Until the execs caught onto the fact that their most popular shows were about military aviation. Interestingly, this channel then drifted from documentaries on current military life and technology to showing nonstop World War II documentaries, perhaps in a bid to capture disgruntled former viewers of the History Channel. They later let in some of the same kinds of questionable documentaries that have spread across The History Channel (one of the more popular ones espouses the discredited chemtrail conspiracy theory), and in March 2014 changed their name to The American Heroes Channel, which according to them, somehow considers John Gotti and Al Capone American heroes (via re-airings of The Mafia's Greatest Hits).
- The majority of South American over-the-air television networks have been plunging into this for some time, catering only to lower-class viewers. While unoriginal only-six-plots soaps are still their chief-products and released periodically, there's been a spike of cheap Reality Shows, "newscasts" solely devoted to (often-sensationalized) crime and soccer, and programs focused on celebrity gossip, butt exhibits, cashing in on the newest musical/memetic fad and crude uninspired humour. Sports other than soccer and Formula One rarely get broadcast - notable exceptions (depending on the country) include tennis, rugby, volleyball (though only important games) and UFC. And if you're not interested in any of the locally produced stuff, bad luck. It's been for some years that the major networks pretty much abandoned importing stateside-produced series (Middle- and lower-class South Americans have a strong anti-imperialist sentiment note , even in regards to media note to the point most attempts to do localized versions of American shows being victims of negative reception). In regards to movies, the typical modus-operandi of the networks was to buy 2-3 years old blockbusters (still not so good a deal) and announce them at the start of the year, them slowly air them until the purchase of the next batch. But nowadays, most of them just don't seem to care anymore, announcing fewer (if any) new movies, while infinitely recycling yesteryears batches (with titles like Tim Burton's Charlie and the Chocolate Factory, the earlier movies of The Fast and the Furious franchise and other big things of 5-10 years ago being aired every 3 weeks or so). Also, in the series department, there is rarely any new syndication as of this entry, not so many to begin with, and with long running comercially successful shows like House, the CSI franchise and Two and a Half Men getting very delayed new seasons, resulting in them re-airing old episodes ad nauseum (putting these kinds of +/-24 episodes-per-year series in daily time-slots definitely doesn't help), usually airing late into the night. Well, as long as there's someone to still sit through all this and see the ads...
- Regarding local production, in Argentina there are independent stations carrying programs from the Buenos Aires networks. Meanwhile Brazil's main networks have studios in most states note , but the local programming might be restricted to a newscast and a few local ads. A similar case happens in Chile with state broadcaster TVN having news and advertising divisions in regional capital as private network Channel 13 does in Valparaiso and Concepcion.
- Also, as of mid-2012, Brazil's Globo decided to kill off its weekday-morning cartoon block, which existed for more than a decade, was very popular with kids and teenagers alike, airing hits like SpongeBob SquarePants almost religiously, to give way to a generic variety show. Fans weren't pleased.
- One of the saddest examples was Venezuela's Televen. Originally the third channel on national ratings, during the 1990's and the Turn of the Millennium positioned itself a classier alternative to the popular RCTV and Venevision networks by a programming based in American series, the most experimental soaps imports from Colombia and Brazil, and a big block of Anime, with shows showing always at the announced time (a rarity in Venezuelan TV, where the shows often creep on the others' timeslots). However, on the mid 2000's they hired a programming director who has been fired of RCTV, and soon there began to appear anomalies that were a trademark of the latter network, like repackaged programming (i.e. playing as "premiering movies" series episodes stitched together and old movies under a new title), getting rid of weekdays animated shows, creeping timeslots... Then, when RCTV was closed in 2007, Televen absorbed what they could of their talent and somehow decided to become a replacement for them. Nowdays this network is not different to its remaining competition Venevision, having even the same kind of programming (raunchy gossip shows in the morning, Mexican soaps all the afternoon, cartoons quarantined to weekend's early mornings).
- Court TV. Originally, the channel aired only actual courtroom trials, which included the proceedings along with anchor's analysis. Then the channel began carrying original and acquired shows surrounding crime and mysteries. It was then revamped as TruTV (which focuses on "actuality"; a.k.a. Reality TV and "Oh look, you did something dumb on camera" shows), and reduced its courtroom coverage to a short afternoon show known as In Session (which is now produced by HLN as of 2009; a network which then decided to be Court TV and air live wall-to-wall coverage of the Casey Anthony and Jodi Arias trials, and now spams reruns of ''Forensic Files'' into just about every filler timeslot imaginable.) And now TruTV has started showing college basketball during March Madness which has nothing to do with crime whatsoever...well, other than the obligatory "basketball court" puns.note
Then in October 2014 truTV re-branded themselves again as "The New truTV" which abandoned the focus on "actuality" shows and began showing scripted TV shows with humorous elements like Branson Famous and Barmageddon. Now the channel has a focus on humorous programming with the occasional "caught on camera" show or sporting event (in May 2015, it introduced the HBO-produced Friday Night Knockout), basically Spike TV 2.0.
Then again, many channels or programming blocks that focus on actual courtroom proceedings tend to fall victim to decay because, let's face it, real courtroom drama is about as dramatic as watching paint dry, and the ones that actually are dramatic get wall-to-wall coverage on the major media outlets anyway.
- Its Canadian equivalent, which retained the CourtTV name until 2010, became a Canadian version of its former competitor Investigation Discovery through a wider licensing agreement between Discovery Communications and the channel's parent company CTVglobemedia.
- AXN was originally meant to be an all-action channel, but now they run movies and TV series in general. Most of their shows are not even action-oriented. Their signature shows include all three CSI shows, House, The Amazing Race, and now So You Think You Can Dance. Strangely enough, not a bad thing as the action genre and syndicated action series have decayed since AXN's launch, necessitating a strategy change.
- A rare case of premium channel decay occurred in December 2013 when Encore Love, a channel of nothing but romance films was refocused into Encore Classic and began to carry broadcast sitcoms from the 70s and 80s. It at least allows new viewers to discover those shows, but having to pay $15 as part of the Starz/Encore suite to do so feels odd in an age where Netflix and Hulu combined give you so many more classic shows for near the same price.
- There used to be an awesome cable/satellite TV channel called Newsworld International that was owned by the Canadian Broadcasting Corporation (Canada's answer to The BBC), aired in the U.S. and showed all sorts of foreign TV news broadcasts, from Britain's ITV News at Ten to evening news broadcasts from Japan's NHK, Germany's Deutsche Welle, its very own CBC, etc. Then it was sold to an investment group largely owned by Al Gore and it transformed itself into the Current TV. It purports to be a 24-hour news channel for young adults (the 18-34 set), but eventually degraded into the same old mish-mash of reality shows and snark about the news you see on other general channels because of the usual problem with channels that start with a higher purpose, but have to downmarket to get ratings. And now with Keith Olbermann coming into the channel the signal is clear that Current is going after young adults of a certain political ideal above all others.
- Keith Olbermann has since been fired due to Creative Differences. In spite of his firing, the idea of a news channel for young audiences was probably a case of Tropes Are Not Bad. The three big news networks (Fox News, CNN and MSNBC) were aimed towards older audiences and the one aimed towards liberal audiences (MSNBC) doesn't do 24-hour news. A news channel for young liberals could actually work in the right hands.
- Al Gore purchased NWI with the intent to create a liberal alternative to Fox News (before MSNBC fully embraced Keith Olbermann's popularity and populated its schedule with other liberal hosts), but Current initially didn't launch with that format because he found that it would be difficult to get cable companies to carry such a channel or advertisers to advertise on it. Instead, Current launched mostly with documentaries. Oddly, Keith Olbermann's arrival may have caused Current to "re-cay" to a format it was originally intended to have but never actually had in the first place. As for the Canadian CBC Newsworld (the "Newsworld" name effectively became an Artifact Title), it was later re-launched as CBC News Network, and re-focused on a more CNN-like lineup of rolling news and talking heads.
- And now it seems to have come full circle; after the failure of the all-liberal-talk-all-the-time format (somehow failed-on-CNN hosts Elliot Spitzer and Joy Behar didn't attract many eyeballs post-Olbermann), Al Gore sold off the channel to the Qatar-based news organization Al Jazeera, who started an American-centric news channel (Al Jazeera America) using Current's channel space after years of exhaustion trying to get cable companies to pick up their world English news channel.
- DIY Network started out as a channel which had wonderful programming which laid out projects step by step in such diverse genres as knitting, scrapbooking, car care, basic home maintenance, and larger projects. However, as the years have gone by, the instructional programming has been pushed off to accommodate the shows on HGTV's schedule which didn't fit the "Buy, buy, buy! Remodel, remodel, remodel! Redecorate all you want, the fun times never end!" programming model that was at its worst at the height of the housing bubble. As of the early 2010s, it's a mix of some of those older shows, along with shallow and inaccessible programming designed to appeal to the "king of the castle" guy like Cool Tools, and programs consisting entirely of outdated tips spewed out by rent-a-spokesmen on the Today Show. And as of late 2012 unfortunately, much of the DIY archive, along with older HGTV programs such as Paul James' gardening shows and Room by Room has now been repurposed into I Love the 80s-esque snarkfests with D-list celebrities and comedians making fun of the designs in vogue at the start of HGTV (and yes, the hosts) and hosted by Joey Lawrence called That's So 80s/90s!. That Carol Duvall and the guys of Hands On have no recourse against their educational content being turned into comedic material is a bit infuriating to fans who remember DIY in the old days.