Network Decay: Temporary Shifts
The channel, after decaying for a while, has since returned to its roots and are showing programming related to their original mission again.
- Reversed by a recent trend of "vault" cable networks that went and defined a niche for themselves, when they used to be little more than rerun farms. TNT has repurposed itself as being the drama network, complete with the slogan "We Know Drama"; TBS wants you to know that everything they show is "Very Funny"; and USA Network has made a point of acquiring programs that showcase quirky characters to fit its "Characters Welcome" campaign.
These networks also frequently show movies that don't fit the theme — comedies like Galaxy Quest and Men in Black on TNT, dramas like the Lord of the Rings on TBS — but the ads present them as the network's genre; USA's broader "Characters Welcome" focus, and their knack for showing movies that fit the genre of their shows, lets them better avert this.
- CBC faces a balancing act between popular American shows, which draw advertisers, and Canadian content, which tends to be less popular. However, in recent years, it's made large pushes to get new Canadian shows on the air (such as the popular series Little Mosque on the Prairie, Being Erica, the Canadian version of Dragon's Den, and so on) and intentionally began limiting itself to Canadian and British series (in September 2012, it also culled the only remaining U.S. series aired on the network schedule, which were literally just Wheel of Fortune and Jeopardy!, after dropping reruns of The Simpsons and Arrested Development). Thankfully some of its sports output has always remained popular, with Hockey Night in Canada and the return of the Olympic Games in 2014.
- ZTV, who was originally established as a Swedish alternative of MTV, pretty much went down the same line as MTV. In a brave attempt to counter this, however, in 2006 they decided to split the channel up; ZTV would go back to its musical roots, and the new channel TV6 would focus on the programs that had made ZTV decay. Both channels still exist to this day, and neither has decayed.
- Similar thing happened in Finland. Just replace ZTV with The Voice and TV 6 with Vii5i. Except it was zigzagged; TV Viisi originally occupied the slot, which was replaced by The Voice in 2004. In 2008 the original channel, renamed Vii5i, started sharing the channel slot. In 2011 the channels were splitted into separate slots.
- MSNBC started as a joint venture between NBC and Microsoft to bring a unique synchronicity between online and cable news. Microsoft pulled out, and the channel floundered for years, with its news programming in last place and prime time filled with True Crime and prison "documentaries". Since the latter part of the Turn Of The New Millenium, these have been replaced (at least on weekdays) by left-of-center opinion talkshows to counter-program the Fox News Channel. Thanks to shows hosted by Chris Matthews and Keith Olbermann (before his departure for Current), they became a big player in cable news again. While their political viewpoints are one for debate, they're at least behaving like a news network again and not a cheesy ripoff of CourtTV.
The weekends, though...it seems like they never plan for breaking news. While CNN and Fox News can break format in a moment's notice and always have somebody ready to go, MSNBC continues to air prison docs or Dateline NBC reruns while the on-call weekend guy rushes across Long Island to get into the studio to start the coverage hours too late. There's a reason the tag #msnbcfail is popular on Twitter in these situations. Especially egregious in the case of weather events or other stories that break locally before going national: in theory they have access to the local NBC affiliate's feed.
- Fuse TV was created in response to MTV's decay, aimed at a slightly more "hardcore" crowd (i.e. fans of rock and metal music) than MTV's original target audience. It quickly went the same way that MTV did, replacing music programming with reality shows like Rad Girls (a female version of Jackass) and Pants-Off Dance-Off, and even showing anime (like what MTV Italy, though they gave up on that after showing only Ergo Proxy and Tenjho Tenge). At one point, there was only two or three hours of music-based programming in any given day, and some of that was an annoying infomercial called VictorYTV, paid for by the emo-focused Victory Records label. It got to the point where some distrusted the channel because it pandered to Victory and emo in general, at the peril of other genres. It may have been the fastest case of Network Decay ever, and it put the channel under Total Abandonment for a while.
This went about as well as one would expect, as "MTV, but still showing music" was Fuse TV's chief selling point, and losing that caused ratings to sink like a rock. Realizing where they went wrong, they made a strong effort to fix their decay, canning most of their non-music-related reality shows and bringing in new music shows. They even re-hired popular former VJ Juliya Chernetsky, whom it was thought would never agree to return after the way she had been unceremoniously fired. Even the movies that they show, like Rocky Horror and Wayne's World, are related to music, while most of the shows (scripted or reality) that aren't strictly about running music videos deal with music in one form or another.note
The only decay still lingering at the network is that it's no longer focused on rock music, instead focusing chiefly on mainstream pop with a music video rotation not unlike the Top 40 pop charts. Most of the music programming is composed of countdown shows (including a show about which artists are trending on Twitter) and a news program, rather than the more diverse mix of interview and discussion shows that existed before, with the exception being the "Takeovers" that serve mainly to promote a particular artist or band by giving them a day of airtime. There's also what was left over from their transition from MuchUSA into Fuse TV... but starting in 2010, Fuse began simulcasting the MuchMusic Video Awards, marking the first time the station has aired content from MuchMusic since 2002. The network also briefly aired Video On Trial in the fall of 2011.
Furthermore, while Fuse had (mostly) recovered from its decay, the causes of it are still lurking. The channel has struggled in the ratings, largely due to YouTube and other sites eating away at its fundamental base of music programming, and as a result it has a hard time in negotiations with cable and satellite operators. Its owners have considered selling it; one of the options that has been rumored is that it could be merged with AXS TV, a pop culture/lifestyle channel owned by Ryan Seacrest and Mark Cuban.
- MTV UK's genre channels (MTV Base plays Urban, MTV Two plays indie rock & alternative, to give two examples) have their own programming, but it's related to the music that the channel plays — interviews, that sort of thing. These have recently been cut back in favour of playing more music videos, thus creating the first known instance of MTV being criticised for playing too many music videos.
- CBS, during the period when it was overseen by CEO Laurence Tisch (1986-1995), found themselves finishing in third place (behind both NBC and ABC) during the 1988-89 season. This includes the once dominant nightly newscast. For the next few years, CBS for better or for worse, arguably gained a reputation (when compared to other broadcast networks) as being the "old folks network"; it did not help that the highest-rated non-sports programming being specials featuring characters from Newspaper Comics, specially those from Peanuts and Garfield , and even then CBS canceled further specials in 1990 because of low ratings (though it kept rerunning said specials until its' 2000 Younger and Hipper revamp). That year the network signed a four year long contract with Major League Baseball; CBS wound up losing approximately $500 million off of a $1.2 billion after the MLB ended the contract in 1993, after the network usually preempted the classic "Game of the Week" in favor of cheaper local programming to the point in the early 90's CBS became known as "Covers Baseball Sporadically". This, coupled with the urban feeling of the era helped baseball to lose ground in favor of basketball. Then on December of that year CBS lost the National Football League package (which they had since 1956) to a fledging Fox Network. The NFL switcheroo, helped cost CBS many affiliates (who switched over to Fox shortly thereafter) and viewers. Eventually, things started to turn around for CBS by the second half of the '90s after it was acquired by Westinghouse in 1995, who finally ousted Tisch. They regained NFL coverage (outbidding NBC for the American Football Conference package in 1998) and progressively took a Younger and Hipper direction with shows such as Survivor and CSI: Crime Scene Investigation. Ultimately, according to Nielsen, CBS has been the top-rated network since the 2008–2009 and season.
- Discovery Health, one of the few Discovery-related channels to remain completely true to its concept (medical and health-related shows), eventually focused their programming on childbirths to the point that they were nicknamed as "The Childbirth Channel", with about 3-4 hours of shows that actually made it into the day's programming that didn't show only childbirth. Jon And Kate Plus Eight started out on Discovery Health before moving to TLC. It was eventually replaced in 2011 with a network devoted entirely to Oprah Winfrey. Yes, you read that correctly — an entire channel dedicated to Oprah. Fortunately, Discovery Health made a comeback one month later, by merging with FitTv (becoming Discovery Fit & Health), and taking most of the programming hours, ironically restoring the original format that FitTV took over when it was brought by Discovery in the late 90s.
- CNN suffered a slip for a while around 2007 when it decided to leave its liberal viewpoints in an attempt to appeal more to Fox News viewers with a nightly lineup featuring right-wing commentators Lou Dobbs and Glenn Beck, and Nancy Grace (the last two on HLN back-to-back with Larry King (in his final seasons) after that. With its new intentions, ratings plummeted and CNN lost a lot of faith among viewers more interested in non-biased viewpoints. After Beck was fired and Dobbs and King retired, CNN wouldn't fully recover from this programming change until Piers Morgan came in 2010. Arguably they still haven't recovered as the only time their viewers come in is for the most breaking of news and seem more enchanted with playing with their on-set toys like the "Magic Board" to show the news. Ratings-wise, they're now mired in third place behind MSNBC and Fox News, and spent much of 2012 hitting 20-year lows in terms of raw numbers.
- CNN has also been suffering from rank on-air incompetence, not just limited to their on-set toys like the Magic Board. The Daily Show with Jon Stewart loves going after CNN almost as much as Fox News now thanks to the poor quality of the newscasting on display. Combine this with the increasing preference of many Americans to intentionally get their news with a partisan slant (be it Fox's conservatism or MSNBC's liberalism), and CNN's attempts at providing an unbiased, straight news source are increasingly irrelevant.
- SBS in Australia was originally created to show foreign language programmes to Australians who spoke languages other than English. Unlike in other countries such as the US however, there is no huge minority language which can draw large audiences, and so after SBS commercialised it was hit with the problem of how to raise revenue with such a fragmented audience. Consequently, it gradually became more a mix of documentaries, sex, soccer, and South Park. "SBS" is sometimes colloquially called "Sex and Bloody Soccer".
However, new management has decidedly taken SBS back to its roots. It began by producing a slew of programs exploring the cooking and cultures of other countries through the eyes of minority-ethnicity Australian chefs, including Luke Nguyen's Vietnam. Then came the documentaries about Australian immigration, such as Go Back To Where You Came From (a critical and ratings smash hit) and the English/Vietnamese language Once Upon A Time In Cabramatta. SBS has started a weekly Australian Mandarin-language news bulletin, and even a Asian pop radio channel and TV segment (SBS Pop Asia) to get younger viewers. Despite its history of changes, it still broadcasts in more languages than any other broadcaster in the world, with more than 68 languages on radio, more than 60 on television and more than 50 online.
- Logo, an LGBT-centered channel, had a problem with finding memorable, relevant shows after inexplicably cancelling its two highest rated shows (Noah's Arc, a soap opera about gay men of color, and Rick & Steve: The Happiest Gay Couple in All the World, an animated satire), so for awhile they simply aired reruns of shows popular with the gay crowd such as Buffy the Vampire Slayer, Golden Girls, Daria, etc. However, the success of RuPaul's Drag Race has given the network a much-needed boost in ratings, and they have since returned to producing GLBT-relevant content as well as the aforementioned reruns.