Clockwise from top left: Les, Carlson, Venus, Andy, Bailey, Johnny, Jennifer, Herb.
"As God is my witness, I thought turkeys could fly."
— Arthur Carlson, "Turkeys Away" episode
A classic four-season Work Com on CBS that was originally an underdog property of MTM Productions, only to have the syndicated reruns catapult the series to recognition as one of the greatest TV sitcoms of all time.Brilliantly written and acted, as adult as was possible on network television at the time, and able to shift from wacky to satirical to outright surreal without losing a step, it was in all respects way ahead of its era — and was the first series on Jump the Shark.com to ever be voted "Never Jumped". The episode referenced by the page quote was, in fact, voted the single greatest episode of any show, in any genre, in the history of television by the readers of TV Guide.In addition, often lauded by Real Life radio-station employees as being a devastatingly accurate depiction of the industry, thanks to series creator and executive producer Hugh Wilson's experience with same. Several of the more outrageous onscreen moments are actually the most realistic. As such, this show has been the general public impression of the commercial radio business for generations.The year is 1978. Hotshot program director Andy Travis (played by Gary Sandy) arrives for his first day of work at WKRP, a small Cincinnati radio station whose "soothing sounds for senior citizens" format (akaBeautiful Music, a Muzak-esque concept actually popular at the time) has "catapulted" it to a permanent position at the very bottom of the ratings. After encountering the requisite cast of oddballs working at the station, Andy immediately — as in mid-song — throws out the old format and replaces it with Top 40 music, then hires an oddball or two of his own to add to the mix.Among the ensemble were:
Arthur "Big Guy" Carlson (Gordon Jump) — The sweet and well-meaning but totally ineffectual station manager, son of WKRP's formidable owner. Usually happy to remain clueless, but occasionally got the urge to be more hands-on, with predictably disastrous consequences.
Jennifer Elizabeth Marlowe (Loni Anderson) — Carlson's highly skilled secretary receptionist, blonde but in no way dumb, with a wicked wit and an appetite for rich men. The highest-paid employee at the station.
Les Nessman (Richard Sanders) — The station's nerdly news director, completely divorced from modern American culture and, indeed, much of reality. Strangely obsessed with the region's hog farming industry, which allowed him to maintain his illusion of journalistic credibility by constantly giving him Buckeye Newshawk awards with the occasional Silver Sow. In his most memorable effort to live up to this self-image, he marked out an "office" with packing tape on the floor, and insisted visitors knock on the non-existent door before 'entering'. Named the best situation comedy character in American television history in a 1999 poll of television critics.
Johnny "Dr. Johnny Fever" Caravella (Howard Hesseman) — Once legendary, now a down-at-the-heels rock DJ (he got kicked off the air in LA for saying "booger") whose entire life is reinvigorated when Andy changes the station's format. Smart, cynical, but vulnerable to random irrational neuroses, as for instance his terror of the "phone cops" coming to get him for breaking a phone.
Bailey Quarters (Jan Smithers) — The shy, conscientious intern, an office wallflower who could be surprisingly strong and articulate when needed. She and Johnny shared a tentative attraction, though the comedy generally cut in before it could be explored. Later gets promoted to the news staff and gets Les terribly jealous by actually being good at it.
Gordon "Venus Flytrap" Sims (Tim Reid) — Velvet-voiced evening DJ hired by Andy. In reality, he's an ex-teacher who is a federal fugitive wanted for desertion from the US military, which makes him deathly afraid of being approached by the authorities. He is shown broadcasting late at night, in the early evening and afternoon, as the plot requires.
The show was originally envisioned as Values Dissonance in action — the "suits" vs. the "dungarees" (jeans) — with one of each group playing off a member of the other. Mr. Carlson and Andy were the all-but-powerless management (Andy not being able to get anyone to play the playlist, for instance); Herb and Venus were the flashily-dressed Casanovas; Les and Johnny were the nutcases (Johnny with his "phone police", Les with his masking-tape walls), and Jennifer and Bailey were the women. The "suits" vs. "dungarees" idea was used in a few early episodes (notably the turkey episode and "The Contest Nobody Could Win", where it's brought up by the characters), but quickly faded away in favour of a straight ensemble show.Not surprisingly, the show was also a major early user of established hit rock music to illustrate — and often inform — the action. Unfortunately, the resultant expiration of license agreements has precluded keeping the original songs on current airings, and delayed publishing the series on DVD. The first season was released on DVD, but got around the music licensing by cutting out nearly all the music, and removing scenes that were accompanied by music.A revival show aired in syndication from 1991 to 1993; it was aptly titled The New WKRP In Cincinnati. Arthur, Herb and Les were still around, and Arthur Jr. (previously featured in the original series as a kid horribly twisted by military school) was now Herb's subordinate, with several other new characters joining up. Johnny Fever showed up from time to time as well (Venus and Jennifer appeared for one and two episodes each). Although it was turning a profit, the series wasn't successful enough to warrant a third season.
This show provides examples of:
Action Insurance Gag: In one episode, Herb starts selling insurance on the side. He sells a big policy to Les, who shortly afterward gets in a big accident where his scooter runs into a house, severely injuring the two people inside. (quote paraphrased)
He also doesn't like his Buckeye Newshawk and Silver Sow Award (given for agricultural reporting) being touched. This is lampshaded in the same episode when Johnny advises Les' groupie that if she values her life she won't touch them.
Beleaguered Bureaucrat: Mr. Anderson (Sam Anderson), the immigration officer in "The Americanization of Ivan". He's not very busy, but the government has left him without the resources to handle anything happening at all beyond the occasional Visa application.
Bailey: Why do you have a picture of Richard Nixon on the wall?
Mr. Anderson: They never sent me a Carter.
Betty and Veronica: Bailey and Jennifer are often regarded this way by the show's fans, although they weren't involved in any actual relationship triangles on the show.
Big Ego, Hidden Depths: "Put Up Or Shut Up": Bailey convinces Jennifer to accept a date with Herb in the hope that he'll get scared and back down.
Black and Nerdy: Venus. Despite his cool showbiz persona, he's repeatedly shown to know more about business and investments than anyone else at the station. He was also a teacher in New Orleans prior to coming to WKRP.
Black Like Me: Subverted when Les tries to disguise himself as an African-American, with predictable results.
Brawn Hilda: It's implied that Little Ed's wife is this; when the question is asked why the oversized preacher is called Little Ed, the response is, "'Cause his wife is Big Ed."
Breakout Character: Deliberately averted. According to a Wall Street Journal article at the time the show premiered, Johnny Fever was the most popular part of the pilot in testing, but CBS executives felt that it would unbalance the show if it concentrated too much on one supporting character.
Cannot Keep a Secret: Les. He claims that it's his instinct as a newsman to disseminate information as soon as he hears it.
Casanova Wannabe: Herb Tarlek is a borderline case. Compared to his more sleazy clients, he's normal.
When Jennifer gives Herb a makeover, ditching his loud blazers for sharp power suits, and having him adopt a more straight forward, professional approach, he alienates his lowbrow clientele, and abruptly has to change back.
Cerebus Syndrome: Toward the end of the third season, there is a string of consecutive episodes that are considerably more downbeat than anything that had come before, particularly "Ask Jennifer", "Secrets of Dayton Heights" and "Till Debt Do Us Part".
Characterization Marches On: In the pilot, Jennifer doesn't like Mr. Carlson, referring to him as "the jerk who runs this place". From the second episode on, she's practically a second mother to him. Also in the pilot, it's implied that Carlson fires people almost at whim, whereas for the rest of the series, Carlson's inability to fire anyone has become a running joke of sorts.
Venus in the pilot was something of a Jive Turkey, but this was actually explained away through a Retcon as being an act to fool Mama Carlson into giving him the job.
Childhood Memory Demolition Team: "I Am Woman" has Bailey trying to save WKRP's old building when it's about to be torn down, even though it will enable them to move to a better building, because she sees older buildings as symbolic of a pre-machine era when people mattered more.
The ending of this plot was, even then, so much of a Foregone Conclusion that the episode doesn't even bother to show the building being saved; Bailey and Mr. Carlson just agree that they'll work to save it, and we assume they do because Status Quo Is God.
Clip Show: "Mama's Review," where Andy and Mr. Carlson recount some of the crazy things that have happened at the station since it switched to rock n' roll.
Unusually, this clip show was done early in the series, in the middle of the first season. The reason for doing it was that the show had returned from hiatus in a better time slot (after Mash) and the clips were a way to introduce a new audience to some of the best scenes from the early episodes, including the turkey drop.
An hour long Clip Show special The WKRP 50th Anniversary Special aired the week before the revival series started. It featured a reporter interviewing Mr. Carlson about the station on its 50th (in-universe) anniversary.
Though the writers deliberately foreshadowed this in an episode two weeks before, where Jennifer tells Herb that his "three-martini lunches" are causing him to forget things he said. And the drinking problem was referred to a couple of times afterward.
Continuity Nod: An unusual number for a sitcom of the era. Example: in the pilot episode, Andy promises Les a news helicopter, and in the third season premiere, this becomes a plot point.
Les: Travis, the day you came to this station, you promised to get me a helicopter.
Andy: I know, Les, but that was a long time ago and I was lying.
When Venus is framed for armed robbery, the revelation of all the comically criminal things Venus has done in previous episodes — including helping the gang break into a photographer's studio and pulling a gun on Andy — don't help his case.
One episode involves Herb's realization that he's at least headed for alcoholism. Later episodes involving alcohol where Herb might have a drink show that he doesn't, including one where Herb is pouring for everyone but himself and Herb himself lampshades it.
Creator Cameo: Hugh Wilson plays the cop who shows up to arrest Johnny at the end of "Hold-Up".
Critical Staffing Shortage: A radio consultant is hired by Mama Carlson to report on the station. Everyone acts out of character for him so his report will be useless. At one point he says that Herb, a sales "staff" of one, is horribly overworked and needs an entire staff under him.
The DJ in "Johnny Comes Back" is taking payola to support his cocaine habit. Played with in the same episode, when to avoid complications Andy tells Carlson the packet of white stuff is 'foot powder'. The Big Guy promptly tries it out... cue hilariously panicked stomping when he finds out the truth.
The bad guy in "The Consultant" is also a coke user.
Election Day Episode: In "Carlson for President", Carlson runs for city council, and then, after accidentally letting slip an embarrassing secret about another candidate, sabotages himself so he doesn't win because of it.
Embarrassing Slide: In one episode some of the staff make a pitch to land an important new advertising account. As part of this, Andy Travis fires up the slide show: "...I have no idea where that pornographic slide came from."
Expansion Pack Past: Several characters, but especially Jennifer, whose rise from a poor girl from Rock Throw, West Virginia to wealthy society patron — all while working as a radio receptionist — is almost entirely told through throwaway jokes.
Venus: Jennifer, what would you say if Ronald Reagan called and asked you to be secretary of the Treasury?
Jennifer: I said no.
Failure Is the Only Option: The goal of making the station successful; partially averted, in that the station staff does turn the business around, but it proves a frustratingly slow process. Later, it is revealed that the owner, Carlson's mother, gets a tax break on the station's negative cash flow, and doesn't want it to be successful.
Subverted in what proved to be the series finale, where Johnny confronts Mrs. Carlson about her betraying her son's success with WKRP over that tax break when she decides to switch to an "All-News" format. She relents and allows The Big Guy to keep the station as is.
Suggested plots for the proposed fifth season would have focused on how much harder it was to run a successful radio station instead of a failing one.
The revival series had Carlson, Herb, and Les still at the station while everyone else successfully moved on with their lives into better careers. Johnny only comes back for frequent visits because he's achieved a zen balance between success and failure.
In "The Consultant," Andy realizes the only way to keep people from getting fired is not to hide the rampant dysfunction and incompetence going on at the station...he just has the competent people play dysfunctional and vice-versa, rendering the consultant's report useless and forcing Mama Carlson to leave everyone alone.
One episode has Andy lamenting that he hasn't actually turned the station around, but in the end realizing that in order to really do it, he would have had to fire Les, Herb, and Carlson, and he wouldn't want to work there without them.
Not to mention that firing Carlson is not possible considering he is officially Andy's boss, and the owner's son.
Fake Hair Drama: "A Date with Jennifer" has Les experience over an awards ceremony.
Fanservice: An equal opportunity version in "Filthy Pictures," where Jennifer appears in a bathing suit for the first and only time in the show, right alongside an embarrassed Andy in a skimpy bathing suit of his own.
Lampshaded by Bailey: "How come the women are always doing the cheesecake? It's about time we got to see a little beefcake."
Freudian Excuse: Herb's father is the same sleazy, womanizing, bad-dressing con man he is. Herb, who worships his father, acts the way he does to live up to his dad's "impossible standard of excellence".
Funny Foreigner: Ivan Popasonoviski, the Russian defector in "The Americanization of Ivan," whose knowledge of American popular culture mostly comes from Elton John's then-recent tour of the Soviet Union ("Hold me closer, tiny dancer!")
Geeky Analogy: Inverted, Venus teaches a gang leader about the structure of the atom using gang references.
Literally, albeit indirectly. The station's official mascot is a KaRP fish, however the call letters can also spell KRaP, as the MAD parody pointed out.
The writers weren't allowed to say directly that Johnny uses marijuana, so they found many ways to imply this without incurring the wrath of the network censors. In one episode, Mr. Carlson brings some visitors into the booth and surreptitiously waves his hand to clear away any smoke that might be surrounding Johnny.
At the Christmas Party no one eats the homemade brownies that Johnny brings...except for Mr Carlson. Later the brownies are implied to cause The Big Guy's Yet Another Christmas Carol adventure.
Carlson: Why can't I wake up?? Scrooge got to wake up (between ghosts)!
Grandpa Carlson (as Marley): Scrooge didn't eat one of Fever's brownies.
Gilligan Cut: Invoked after one of his many girlfriends nearly frames Venus for burglary:
Venus: Never listen again to a good lookin' woman.
Gold Digger: Both played straight and subverted with Jennifer. She dates rich old men and accepts expensive gifts from them, but she seems to have real affection for them, and when one of her old boyfriends dies, it's revealed that she asked him not to leave her any money.
Jennifer: If he did, it would make him seem like an old man with the hots for a younger woman. Which, of course, he was. But in a charming way.
"I want this man killed. Slowly and painfully. Okay? That's just the way I want it."
Inherently Funny Words: In The New WKRP, the producer of Johnny's 'KRP-inspired sitcom pilot changes Les's taped out walls to a taped out desk, because desk has a "k" in it.
Supposedly, the scientific idea behind this is that words with the letter "k" are more prone to cause laughter due to the way saying the word moves the facial muscles, so this joke actually makes some sense
Intoxication Ensues: Johnny goes out on a date with Bailey after his ex-girlfriend has slipped amphetamines into his coffee, and he's moving and talking a mile a minute. "I don't know what that was, but I bet I'm gonna be able to talk about it all night."
This is also the explanation for Mr. Carlson's dream in "Bah, Humbug":
Mr. Carlson: I can't wake up. Scrooge could wake up.
Mr. Carlson's grandfather: Scrooge didn't eat one of Johnny Fever's brownies.
Happens to Venus in "Fish Story" where the disc jockeys take a Real Life on-the-air drinking test to show the effects of drunk driving — but not to Johnny, whose years of substance abuse have made him immune to alcohol.
Jerk with a Heart of Gold: After selling air time to a sports supplement store, Herb has a crisis of conscience when a high school student dies from using them, as the "supplements" may have been something much more illicit. Herb makes an on-air apology for the advertising.
Drifts into Jerk with a Heart of Jerk when his consummate salesman attitude kicks in and slips into a sales pitch for WKRP at the end of the apology.
The Jeeves: Jennifer, and Hirsch, Mrs. Carlson's butler.
Jive Turkey: Played straight with Venus in early episodes, then subverted, as it turns out his slang and clothes are mostly just part of his show business persona.
Just Eat Gilligan: Justified. When Andy is upset the ratings are going up only slightly, he realizes he'd have to fire half the staff, including the station owner's son. Not exactly the most feasible option.
He also realizes that the meager ratings boost was great for everyone's else morale, since they had never gone up in the ratings before.
Just for the Heli of It: Discussed a few times because newsman Les Nessman wants a traffic 'copter for the station in order to keep up with the better funded competition. In the first episode, new program director Andy promises him one just to shut him up. Cue Continuity Nod above.
Just Testing You: In "Put Up or Shut Up," Johnny Fever has a drug flashback. He asks Andy, "Do you see anybody over in that corner?" After Andy says no, Johnny says, "Neither do I. Just testing you."
The most frequently heard spots are the jingle for Red Wigglers ("the Cadillac of Worms") and the advertisement for Shady Hills Rest Home ("Many people ask this age-old question: what happens when I can no longer feed myself?").
"A Commercial Break" has the characters producing one of these commercials themselves, a song for a funeral home; it's in such bad taste that Mr. Carlson gives up a big account rather than allow it on the station.
"Hey, you're young and swingin'
No time to think about tomorrow
But there ain't no way to deny it
Someday you're gonna buy it."
The Last DJ: Johnny, who refuses to use the hit-heavy playlists Andy gives him, preferring his own instincts. It ends up paying off as by the end of the series Johnny is the #1 Morning DJ in the city.
Long-Lost Uncle Aesop: The station's cleaning woman, Cora, appears for the first and only time in "Venus and the Man" so Venus can talk her son out of dropping out of school.
Loony Fan: Les gets one of these in Darlene, a caller who has sex with him and then moves into his apartment and takes over his life.
The Main Characters Do Everything: Though other employees and disc jockeys are referred to, most of the time the only people at the station are the eight main characters. Lampshaded in "The Consultant" where the title character is stunned that WKRP's entire sales department consists of only one person.
Malaproper: Les specializes in mispronouncing words, especially anything ethnic. For example:
Most famously, he pronounces the name of golfer Chi Chi Rodriguez as "Chye Chye Rod-ri-gweez".
And 'those little Mexican dogs' as "Chee-hooah-hooahs".
Happens to Les, who almost commits suicide over it.
When a fashion photographer secretly took photos of Jennifer undressing and planned to publish them without her consent, her failed efforts to seduce him into giving up the photos led to her believing he was gay. Herb reluctantly attempted to seduce him; his first words when he returned to the station were, "He's not gay!"
Mood Whiplash: The first two-thirds of "Ask Jennifer" is a light comedy about Jennifer hosting a talk show, before it suddenly turns into a serious story about a woman getting beaten up due to Jennifer's advice... only to turn back into a light comedy again when Johnny takes over Jennifer's show.
"In Concert" is a very deliberate version of this trope: the first act, before the real-life tragedy that inspired the episode, is entirely light comedy, and the second act is entirely serious.
One two-part episode dealing with a bomb threat to the station climaxes with the bomb going off at the station transmitter, where Johnny and Venus had been working from because everyone originally thought it was planted at the main office. By the time they realise otherwise, nobody can get through to the transmitter (because Johnny broke the phone earlier in a fit of frustration) and when the station abruptly goes off the air due to the explosion, the entire main office staff is left standing around somberly, thinking they've just lost two friends. Suddenly Johnny comes running through yelling "You didn't see me!"note Because he thinks the whole thing was the 'phone cops' coming to get him for breaking the transmitter phone in the first place and diving over and behind the couch, followed much more slowly by a still-completely-stunned Venus.
Venus: The bomb... was at... the transmitter...
Multiple Choice Past: Venus had one of these for much of the series, with several seemingly incompatible facts given about his past before he came to WKRP: He was said to be a successful New Orleans disc jockey, a Vietnam deserter on the run, and a former schoolteacher.
"The Creation of Venus," one of the last episodes, was a writer's attempt to reconcile these different parts of Venus's backstory, although in doing so, he created a small new Continuity Snarl by making it seem like Andy knew Venus's real name all along.
My Own Private "I Do": Mr. Carlson and Carmen eloped to get away from Mama Carlson, who had taken over the planning for the wedding and was throwing a huge party they didn't want. When they try to have a second wedding, History Repeats itself, Mama once again takes over everything, and they wind up eloping again.
Nepotism: The only reason Mr. Carlson has his job is that his mother owns the station.
"You know, I had a dream once, Les, of one day becoming General Manager of WKRP. And I worked hard at that. Then one day mother gave me the job... boy, don't tell me dreams don't come true!"
Andy abruptly changes the station's format in the first episode.
It comes back in the last episode when Mrs. Carlson wants WKRP to change to an all-news format, but it turns out to be a very different kind of network decay; Mrs. Carlson created WKRP as a tax write-off, the real network decay happened when WKRP became profitable.
No Party Given: In the episode where Mr. Carlson runs for City Council, his party affiliation is never mentioned. Later in the series he is revealed to be a Republican, though. Justified in that Cincinnati municipal elections are officially non-partisan and the candidate's party is not listed on the ballot.
Nostalgia Filter: Mr. Carlson doesn't like rock n' roll, agreeing to the format change only because he wants to make the station a success; he often laments that music was better in the days of Guy Lombardo and Benny Goodman.
In "Hoodlum Rock," Andy experiences this after an encounter with a punk rock group, complaining that in his day, bands would just come out and play without attacking the audience. It's a moment when he and Mr. Carlson realize they're Not So Different.
The whole show is suffused with nostalgia for an earlier era of radio, before corporate ownership and automated playlists. It's implied that one of the reasons the competent employees stay at WKRP is that they wouldn't have that kind of freedom at a more modern station.
No Tell Motel: In "A Simple Little Wedding," Mr. Carlson and his wife discover that the hotel they went to on their honeymoon has become this, complete with coin-operated vibrating bed, condom machine, and heavy-breathing porn on the TV.
Mrs. Carlson:[calling from the bathroom] Arthur, what's that noise?
Oblivious to Love: In the season 2 opener "For Love Or Money," Johnny is oblivious to Bailey's crush on him. Reversed in the final season episode "Rumors," where Bailey is now the one oblivious to Johnny's feelings for her.
Oh, the Humanity!: As turkeys begin falling from the sky in the "Turkeys Away" episode, Les Nessman's horror during his on-the-spot coverage begins to echo the Hindenberg disaster, including the famous line.
"It says, 'Happy......... Thanks......... giving......... from W......... K......... R........................ P!"
Overly Narrow Superlative: The Buckeye Newshawk Award is "given to the best news story dealing with or related to taproot vegetable production in the tri-state area and certain parts of northern West Virginia".
Panicky Expectant Father: A very realistic version of this trope when Mr. Carlson's wife gives birth (in an actual hospital, unlike most sitcoms). Being from a generation where the husband was expected not to be in the delivery room with the wife, Mr. Carlson is nervous not only about his wife's health but the idea of being with her at all.
Perspective Flip: "The Creation of Venus" gives us some of the events of the pilot from Venus's point of view.
Pointless Civic Project: Discussed in one episode, when the local homeless shelter's kitchen catches fire and it will cost $40,000 to rebuild. Jennifer gets a bunch of wealthy Cincinnaitians together to donate the money, but they decide: "why just rebuild the kitchen when we can build them a whole new shelter?" One man will donate a plot of land he has sitting around and a couple of others donate $150K for building it. Then the users of the shelter show up, and point out they don't need nor want a new building, especially not one in a distant suburb no one can get to via public transportation. What they need is to have the shelter's kitchen rebuilt.
Re Tool: During the first season, CBS put the show on hiatus and brought it back claiming it had been retooled, though not much had actually changed and no characters were added or dropped.
One thing that did change after the hiatus: the creators added a new set, the bullpen, where all the supporting characters could hang out and work together.
Originally WKRP was supposed to be a starring vehicle for Gary Sandy, but it was obvious early on that the supporting characters, originally intended to be recurring, drop-in roles, resonated more with the audiences, so they shifted the show into an ensemble comedy.
On a less grim note, Richard Sanders, who played Les, had a minor injury and had to wear a bandage during the taping of the pilot episode, and it became a Running Gag.
On a meta-level: the television show about a radio station that's struggling with the ratings to stay on the air... is itself struggling with its ratings and trying to convince the network each year to keep the show going.
Recycled Script (in universe): After dropping Ferryman Funeral Homes as an advertiser, Herb repurposes the jingle Venus wrote to fit a new client, Morrison Tires.
Red Scare: Both played straight — in a memorable episode in which Bailey helps a visiting Russian defect — and parodied through Les, who was such a rabid anti-Communist that he rewrote the station's emergency procedures manual so that it would only be useful in the case of a Soviet invasion. When a tornado struck, he was forced to improvise from the manual while on the air, resulting in a long diatribe against "Godless tornadoes".
Reverse Psychology: The best way to get Les to spread a rumor at the station is to tell him it's a secret.
Herb: Don't tell this to anyone. And Les, don't tell them soon.
Revival: The New WKRP in Cincinnati — same station, same Big Guy, Herb and Les, different supporting crazies. Ran in syndication from 1991-93.
Johnny Fever also appears 9 times between the 2 seasons. Howard Hesseman even directed some episodes.
Rich Suitor, Poor Suitor: Jennifer considers giving up her rich boyfriends for a young, handsome and poor repairman named Steel. Unfortunately, Steel turns out to be more of a Gold Digger than she is.
Jennifer: He wants my money, that's all! He doesn't want me!
Mr. Carlson:[to Steel] Oh, you're a very sick young man.
Ripped from the Headlines: An episode where Bailey fakes a news story is based on a then-recent scandal involving a Washington Post reporter who made up a fake child to be the focus of her story. Bailey even mentions the real-life Post reporter as an example of a similar situation.
Rogue Juror: In "A Mile in My Shoes," Herb serves as foreman of a jury and switches his vote to "not guilty" at the last minute after convincing all the other jurors to vote "guilty".
Running Gag: Les especially was a walking compendium of these; as noted above, one of them was his always sporting a bandage somewhere on his anatomy.
Jennifer also has several of these, including her doorbell that plays "Fly Me to the Moon" and her ability to sense Johnny coming in without turning around.
Sexy Secretary: Jennifer would be this, except that she insists she's not a secretary.
"I am a receptionist. Receptionists receive."
Shell-Shocked Veteran: Venus, whose Vietnam War experiences left him so shattered that he deserted shortly before the war ended.
This was the focus of one episode. It turned out he'd deserted right after being shipped back to the States, two weeks before he was to be discharged. The officer who discovered this decided to just have it smoothed over as a 'paperwork error' and get him his Honorable Discharge.
Dozens to bands and singers, plus the bulletin boards full of bumper stickers sent to the show by real radio stations across the country.
Andy's college T-shirts rotate among the local colleges.
An episode with Venus and Johnny drinking on air in a drunk test inspired Funday Pawpet Show's Herbie to do the infamous "Drunk Show" in which the puppeteers took a shot of Rumplemintz every half hour of the four hour live netcast (and spent the night sleeping it off in the studio).
Signing Off Catch Phrase: Les Nessman eventually ended his news broadcasts with "This is Les Nessman, saying 'may the good news be yours'".
Signs of Disrepair: Variation — instead of broken neon letters, the 'B' is broken on the news teletype, causing Les Nessman to announce in a panicked voice that a "giant lizzard" is approaching Cincinnati.
Sitcom Arch-Nemesis: WKRP's has an ongoing rivalry with WPIG ("Those swine!") the most popular radio station in town.
Small Name, Big Ego: Les is convinced that his meaningless local awards make him a newsman to equal Walter Cronkite and Dan Rather, and he's genuinely surprised when people he interviews haven't heard of him.
Lampshaded in one episode by Jennifer's boyfriend "Steel".
Les Nessman: Steel, is it? Steel Hawthorne: Yeah, Steel Hawthorn. Les: That's a nice name. Steel: Thanks. I like to think that a person's name says a lot about the type of person he is. What was your name again?
Les' absurdly pompous introductory tape to his news show
Herb Tarlek also acts like this, especially around Jennifer. Thoroughly — and hilariously — subverted when the Tarleks appeared on the spoof TV show "Real Families".
Soap Box Sadie: Bailey is a crusader for various liberal causes including the Equal Rights Amendment, nuclear bans, and saving the whales. She's usually portrayed positively for this, though.
In "Jennifer Moves" Bailey drags in a man with a petition and asks everyone to sign it, without bothering to find out what the petition is for.
The show itself was also considered a Spiritual Successor to MTM's The Mary Tyler Moore Show; Grant Tinker called it "a radio station cousin to Mary's show," and critic Tom Shales called Gary Sandy "Gary Tyler Moore". The MAD parody WKRAP in Cincinati even ends with Mama Carlson firing all the station employees (including her son) and replacing them with the recently fired WJM staff.
Split Personality: This happened to Johnny when he's hired to host a local TV show and finds his usual style doesn't mesh with the disco theme of the dance program. Refusing to go on as himself and embarrass his name, he dresses up and calls himself "Rip Tide" so he won't be associated with his DJ persona. When the dance show becomes popular and his Rip Tide self becomes the focus, Rip becomes a second personality which really begins to scare Johnny- especially since Rip is expressing interest in underage girls. Johnny eventually "kills" Rip by going on stage during one episode and insulting the show's audience, getting himself fired as host.
Spotlight-Stealing Squad: Two of the third season writer-producers considered Herb their favorite character, leading to a season where one-third of the episodes were about Herb.
Springtime for Hitler: When the station becomes successful, Mama Carlson isn't happy, because she intended WKRP to lose money for tax purposes.
Johnny: 'KRP is not supposed to make money. We're set up to lose. But we didn't. And that's why you're changing the format — so you can lose money for four more years!
When Herb sells air-time to a sports supplements store, Johnny and Venus are pegged to do the spots, but when they read the script, they believe the "supplements" are stimulants. Disgusted, they try to sabotage to ads by deliberately doing a bad job, only to backfire when the ads prove incredibly popular.
Stepford Suburbia: Landersville, the blissful suburb Jennifer moves to at the beginning of season 3. Her next-door neighbors' marriage is breaking up, there's a sex pervert in the neighborhood, and all building and planning is controlled by corrupt politicians. No wonder she moves back to her city apartment the following season.
Surprise Party: When Les goes through a Mid-life crisis and makes plans to move to New York City and get a new reporter/anchor job at CBS TV Jennifer plans a surprise birthday/going-away party. But then he tells her he hates surprise parties. When the gang all show up (Jennifer not having gotten the chance to tell them not to come) she admits it was a surprise party, and Les is fine with it, even a little excited.
Suspiciously Apropos Music: Any time a character turns on WKRP, it's going to be playing a song whose title or content is related to what's happening in the episode.
Actually drives the entire plot in "A Date With Jennifer," where hearing the song "Hot Blooded" by Foreigner fills Les with a determination to be more assertive and stand up for himself.
Suspiciously Specific Denial: More of a Suspiciously Specific Affirmation, when the Real Families crew interviews the staff. "Herb Tarlek is a hard worker, a loyal husband and an all-around fine person."
Swallowed a Fly: Les rides a motor scooter to work, and occasionally has the problem of bugs in his teeth.
Swapped Roles: "A Mile in My Shoes". Andy takes over as sales manager and discovers that all his radio experience is useless for selling a station as bad as WKRP. Venus becomes acting program director and ends up telling Johnny exactly what records to play. Meanwhile, Herb, who is serving as foreman of a jury, takes on something like Andy's Only Sane Man role.
Herb: Andy, have you ever been in charge of a whole group of people who didn't listen to you or care what you said?
Team Mom: Jennifer takes this role quite a bit, especially in "Most Improved Station," where she gives the big speech that convinces the other characters to stop fighting and realize that they're a family.
Token Minority: Venus Flytrap, but at least actor Tim Reid and the producers worked hard to give him unique elements as a real individual.
It was even lampshaded when Venus was offered a job at another station, but turned it down because he was offered the job for his color over his talents, whereas at WKRP, no one seems to care about his race, except for the occasional idioticremarks from Les and Herb.
Lampshaded and inverted when a black magazine with militant leanings sends its sole white employee to interview Venus.
Took A Level In Jerk Ass: Les started out as a meek, sweetly clueless little guy. By the second season, he developed into a delusional weirdo whose behavior bordered on the psychotic.
Johnny: Probably because the first thing you do in a dictatorship is seize control of the radio stations.
Little Arthur: And then you shoot all the DJs.
Turn Out Like His Father: Mr. Carlson has already turned out like Mama Carlson's late husband Hank, a weak-willed man who died of a broken heart after she took over the station. Her guilt over this seems to drive her unwillingness to fire her son from a job he's obviously unqualified for.
Ultimate Job Security: Everyone, no matter how badly they screw up. Lampshaded a number of times. In one episode Herb even admits that he should be fired but smugly predicts that no one will have the heart to do it.
Lampshaded in an episode in which Herb invents a phony offer from a TV station in order to squeeze a raise out of Andy, only to find Andy happy to let him go instead.
In one episode, Herb starts flirting with a woman who claims she knew him in high school. While making out with her, he learns he did know her in high school... before she had the operation. She was a teammate of his on the high school football team, in fact the center to Herb's quarterback. To say Herb had a case of the Squick is putting it mildly.
In an earlier episode, the trope is invoked and subverted by Johnny. To get Herb to stop hitting on Jennifer, he tells Herb "Our receptionist, the beautiful Jennifer Marlowe, is a result of the most cunningly successful sex change operation in the United States!" The ploy works... sort of.
Very Special Episode: "In Concert", when the station promoted the infamous December 1979 Who concert at Riverfront Coliseum where eleven attendees were killed in an accidental uncontrolled rush for the door for "festival seating," (no assigned seats) and the staff spends the next day beating themselves up about it.
The purpose of that show, besides to memorialize what happened, was to provide an Aesop to viewers about letting their kids attend concerts with festival seating.
Video Inside, Film Outside: In the episode when the Real PeopleExpyReal Families arrived at the station to film interviews with Herb's coworkers, the interviews were filmed instead of taped, and special fourth walls were built for the broadcast booth and other sets.
A more straight example is the episode in which Nes gives up on Andy getting him a helicopter and taking it upon himself to hire a two seater plane to do the job.
Vitriolic Best Buds: Herb and Les, whose relationship is summed up by Les's line "I hate him, but he's my best friend".
One episode has Les trying to strangle Herb, and in another episode, Les tries to stab Herb with a letter-opener in retaliation for spitting on him. None of this seems to affect their relationship.
Sam Anderson appeared as a different guest character every season.
Michael Des Barres plays a member of the British post-Punk band "Scum of the Earth" in an early episode. In The New WKRP he plays morning drive time host Jack Allen.
Younger than They Look: Les seems like he's somewhere around 50, but Richard Sanders was actually just 38 when the show debuted.
Zany Scheme: Johnny likes to come up with these, including two different ones in "Filthy Pictures".
Subverted in "To Err Is Human" when Johnny rehearses Bailey in a Zany Scheme to steal some embarrassing ads featuring Venus, a plan that turns out not to be necessary when Andy solves the problem by calling the advertising client and explaining what happened.
Johnny: Here's how we do it. We go into the supermarket. Bailey, you create a ruckus in the produce section. Venus, you grab the poster, slip it under your jacket, we're out the door!