Kitschy Local Commercial
"Most respected in all of my fields!"
A good commercial can cost a lot of money to produce. Writers, camera crews, actors, special effects, music can all pile up. And while larger companies can handle the cost, to smaller business owners, spending this much money on a 30 second commercial spot is a gamble. Especially since there's no guarantee that the commercial will actually attract people instead of being just another nuisance to skip over with their DVR. So naturally, local commercials cut corners, but are usually still halfway presentable.
But this cost cutting is taken Up to Eleven
in fiction. Commercials will air on ungodly time slots, the script will be cheesy
, the actors will either have the theatrical chops of a toothpick
or jump around and act craaaaazy
, the slogan will suck
, and the whole thing will be shot in front of a green screen with the worst off the shelf effects ever seen
. By the time it's done, the final product will be So Bad, It's Good
A type of Stylistic Suck
, though it can be Truth in Television
: Do not add Real Life commercials as examples here
. List them on SoBadItsGood.Advertising
Anime and Manga
- In Great Teacher Onizuka, Onizuka makes several low budget local commercials starring Tomoko, in order to give her a start in show business.
- This is actually noted to be a very cunning strategy. It's much easier to break into than the crowded national campaign markets but doing enough of them can give a similar level of coverage.
Film — Animated
- The Donald Duck comic story "Paperino e lo spot a basso costo" has Donald and Fethry Duck working in an agency that makes zero-budget ads, made up mainly of random Stock Footage and Fethry's Bad Bad Acting. When they accidentally end up making an advert for a shovel-producing corporation, they come out with a Special Effects Failure-laden campy ad with a terrible script about an Alien Invasion thwarted by shovel-whacking. The ad still ends up attracting thousands of customers.
Film — Live Action
- The Mayor's commercial for Sardine Land in Cloudy with a Chance of Meatballs. The animators went the extra mile to make it look as cheap as possible, even faking the worst blue-screen effects possible in a medium that doesn't even require it.
- In Toy Story 2, the commercial for Al's Toy Barn.
- In The Brave Little Toaster which is about sentient appliances the TV makes one of these in the "Crazy Ernie's Emporium of TOTAL Bargain MADNESS!" in order to try and convince their 'Master' to go to the local junkyard and possibly rescue the other appliances. Though given he has complete control of his screen he does manage some decent visuals but the lines he comes with are rather silly and overacted due to him panicking.
- In Monsters, Inc., the commercial near the beginning about the titular company. Not as bad as most examples, but has some chuckle-worthy, slightly sheepish acting from Sulley.
- The Massey Motors commercials in Raising Helen had even more problems than a normal cheesy local used car dealership commercial because of Mr. Massey's refusal to be "dishonest" and the fact that his toupee would blow off.
- The commercial the title characters put out in Ghostbusters (1984). It has no music, the characters are wooden and it looks like it was shot for about 5 bucks. In Ghost Busters II, after their comeback the Busters rope Janine and Louis into doing a commercial, with Bad Bad Acting and cheap special effects.
- Beetlejuice. The commercial featuring the title character appears to be based on the cheezy ads Cal Worthington used to create for his car dealership.
- Used Cars: first they hijack a TV transmission of an Emergency Presidential Address to hawk their rival's cars (thus getting him into trouble). In another live commercial their model loses her dress. Later a legitimate (bad) commercial says that they have "styles" of cars but the audio is altered by people working for the rival to say "miles" instead; the lot is then sued for false advertising, since they don't have a mile of cars.
- The day is saved at the last second when the final car comes into the lot while a judge is measuring all of them with a tape measure. It's just short at first ... until the license plate covering the gas cap falls open, which adds the few inches needed to make it a "mile of cars."
- The audio store commercial from Boogie Nights.
- "Weird Al" Yankovic's UHF features a few of these, including one for Spatula City (they sell spatulas, and that's all!)
- In the Michael Keaton Batman, the Joker makes one of these to announce "Joker Brand Cosmetics, with Smilex"; complete with him posing with carboard cutout models, shopping in a fake grocery store, and doing a side-by-side comparison with a "Brand-X".
- Hopper's commercial in The Muppet Movie is so painfully bad, it's the reason why he wants Kermit to be his spokesman - or spokesfrog, anyway.
- The family Bros. Bar-B-Q in Friday After Next is an example. Barbeque tastes so good, makes you want to slap your mama! Willie proceeds to slap his mama for real. Craig's said you might have missed it because they only have enough money for a 15 second spot.
- John Waters wanted to get a local wig shop owner to narrate Pink Flamingos because of the horrible Baltimore accent he used in commercials. When he refused, Waters impersonated his style for the film.
- Morrie's Wigs commercial from Goodfellas
- The WNUF Halloween Special makes heavy use of these to convey its gimmick of it being a supposed found recording of a late 80s local TV station broadcast.
- In The Merry Wives Of Maggody, the boat salesman who contributed the bass boat to the golf tournament is first seen filming one of these. He meant for it to feature a bad pun about taking the bull by the horns, but the bull rented for the filming kept wandering off.
- Frank Zappa's song "Eddie, Are You Kidding?" from Just Another Band From L.A. spoofed Edward Nalbandian and his commercials for Zacharary's All Clothing store on local Los Angeles TV. The song title and chorus were an actual quote from a Nalbandian commercial.
- Made-up audio versions of this trope, ostensibly for Lake Wobegon small businesses and assorted oddball products, are a staple feature of A Prairie Home Companion.
- The now-deceased Jaws attraction at Universal Studios Orlando featured many of these commercials (all of which were shot when the ride first opened in the early '90s and used until its closure in January 2012) as part of its very large amount of fictional Amity TV programming that played in the queue line.
- Similar to the above, when Disneyland's (and Walt Disney World's) Space Mountain was sponsored by Federal Express in the mid-90s, the queue line was given a fictional amount of intergalactic TV programming that played as guests were waiting for their rockets. You could expect many commercials, news stories, fashion updates, and various other TV programs, but the one that fits the "kitschy" mold in particular was the hyperactive "Crazy Larry" (played by Charles Fleischer), whose business had pretty much the most commercials in the whole loop.
- Used as a World Building tool in Fallout: New Vegas, load screens are almost entirely poster ads, billboards, and paper paraphernalia of pre-war Nevada. The ads are generally of mediocre quality at best, one shows a 50's style Strongman lifting weights with the caption, "Build Mass With Sass! Sunset Sarsaparilla"
- The radio on every Grand Theft Auto game is filled with these.
- Ghostbusters: The Video Game opens with one in the style of the ones in the movies. The Wii version is even more kitschy than the "realistic" versions of the game.
- Spongebob Squarepants: When Mr. Krabs decides to make a commercial for the Krusty Krab, Squidward initially goes all out to make it as extravagant as possible. Krabs then decides it's too much and goes for a cheesy commercial on at 3AM.
- The Simpsons:
- Homer's first "Mr. Plow" ad. Aired at 2am and starring Grandpa as "Old Man Winter."
- Mister Burns' student employee recruitment tape also fits this. It was clearly filmed in a single take with Homer, Carl and Lennie as the (lack of) talent and a script that vaunts nuclear power as a better option than sawing your legs off to beg.
Lisa: Why would anyone want to saw their own legs off?
Homer: There were some problems with the script.
Lisa: I don't think anyone read the script.
Homer: That was the problem.
- Family Guy loves this trope:
- Al Harrington of the Wacky Waving Arm-Flailing Inflatable Tube Man Emporium and Warehouse.
- In another episode when Peter becomes one of the New England Patriots, he does a local spot for a car dealership complete with monotone reading, eyes following cue-cards, forced football references, and crappy redundant jingle.
- In Bob's Burgers, Bob makes a commercial to air locally during the Super Bowl, as a way of showing off Jimmy Pesto during his lavish Super Bowl party. Louise wrote the script, which includes Gene as a giant burger attacking the city with mustard, and Linda singing.
- Between seasons, Gravity Falls aired a series of shorts during commercials. One of those shorts featured a hilariously terrible in-universe commercial for the Mystery Shack which was just as cheap as its owner, with features such as wooden acting, old fashioned and awful compositing, numerous flubs left in with clumsily edited corrections, sudden Mood Whiplash, Rattling Off Legal, and an inexplicable screamer at the end.