troperville

tools

toys

SubpagesLaconic
Main

main index

Narrative

Genre

Media

Topical Tropes

Other Categories

TV Tropes Org
random
Made Of Shiny
An advertisement that is Made of Shiny has decided that the product need do nothing but look good in the ad. There's almost no accompanying text or voice over, no features to extol. You're just meant to look at The Shiny and want it. This is literally true, as market research has shown that any shiny product will be more attractive to consumers than a less shiny one.

A surprising number of car ads rely on Made of Shiny, as do 99% of all fashion and perfume ads.

This is particularly prominent in short commercials, and takes advantage of the fact that mere exposure to a brand can make it familiar and therefore preferable.

There are a couple of things that are in fact Made of Shiny:

Contrast Design Student's Orgasm.

Made of PlasticineMade Of IndexMade Of Temptation
Long Form PromoBasic Commercial TypesMajor Minor Inconvenience

random
TV Tropes by TV Tropes Foundation, LLC is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Permissions beyond the scope of this license may be available from thestaff@tvtropes.org.
Privacy Policy
2539
1