A Hallmark Presentation refers to any story that is assumed to be told in the Lighter and Softer
style traditionally associated with the Hallmark Hall of Fame
series of made-for-TV films
, which, appropriately for a greeting-card company, tend to specialize in Rose Tinted Narrative
Basically, A Hallmark Presentation is the bright and cheerful alternative
to the Lifetime Movie of the Week
It is thus often used as a
positive intensifier, in comparisons with Darker and Edgier
"Geez, Not Without My Daughter
made Dancer in the Dark look like a Hallmark Film!"
This has turned it into a minor colloquial expression in the U.S., associating "a Hallmark Presentation"
with "Hallmark card sentiment
", which is an example of Flanderization
in real life.
Ironically, Hallmark Hall Of Fame
is a pretty well-respected Long Runner
produced and aired by Hallmark, and the quality has a considerably wide range with many standout offerings. Not unlike HBO
, there are many actual Hallmark-produced films that contain biting drama and subvert the general stereotype of A Hallmark Presentation.
For info on the actual long running Hallmark Hall of Fame series, see Hallmark Hall of Fame
Darker and Edgier
installments of the Hallmark Hall of Fame
series may be noted on that page as subversions
of the trope.
A Hallmark Presentation describes works that fit in the more general popular conception of "Hallmark Sentiment
Cynical persons may consider this a form of Glurge
, but it is perhaps broader than that.
This trope describes a Genre
notable for TV drama, but examples can be found in all media.
Tropes traditionally associated with "Hallmark Sentiment" include:
Examples can be found in the following works:
- Any movie that plays on Hallmark Channel, natch.