No, it is not pronounced "dick".DiC Entertainment
was a production company that started as a subsidiary of Radio-Television Luxembourg
in 1971, that would go on to produce many kids' cartoons, especially in the 1980s. Its name is an acronym for Diffusion, Information et Communication
. It was founded by Jean Chalopin. Andy Heyward acquired DiC in 1986 from Chalopin. He continued to head DiC until 2008. Heyward is currently the head of A Squared Entertainment
, which he founded in 2011.
The company is mostly remembered for its closing logos
that appeared at the very end of its shows. Its most notable was the "Kid in Bed" logo, in which a camera zoomed in above a boy who was sleeping in his bed and through his bedroom window, where the DIC logo formed outside. A child's voiceover then says the company's name. This closing logo, first used in 1987, went through various variations before being replaced altogether in the early 2000s. More information on this and the other closing logos for DIC can be found here
As of 2008, the company has been acquired and become part of Cookie Jar Entertainment
, which was acquired by DHX Media
Although the official
pronunciation for the company's name is "deek"
, it has become easy for one to joke about the fact that the name is one letter away from sounding like "dick"
. DIC has come to be described as an acronym for "Do It Cheap"
. Though in the early days, they worked with TMS Entertainment
(they weren't nearly as cheap as Filmation
, as TMS was very expensive
. Only switching to studios like KK C&D Asia
, Hong Ying
and Sei Young
later on as Disney
and later Warner Bros.
were giving TMS more money for their shows. As a result, the higher-quality shows of company's heyday in The Eighties
(including Inspector Gadget
, Jayce and the Wheeled Warriors
, Heathcliff and the Catillac Cats
, and so on) would eventually give way to their unfortunately arguably better-remembered Dork Age
, particularly its cartoons based on the Super Mario Bros.
and Sonic The Hedgehog
video games, which are also a frequent source in YouTube Poop
. It is also rather infamous among the anime community for its dub
of Sailor Moon
(although in that case it is often a subject of misblame
since the voices, dub script, and most of the editing was done by Optimum Productions).
They have also released EasyPlay
DVDs in the late '90s distributed by Lionsgate
, in which you can hear Inspector Gadget deliver an extremely long and detailed
lecture on how to use it. This is somewhat justified
since DVDs were still new at the time, though because you have to "move the glow" to the DiC logo and click on it, you already know how to use it anyway
Notable shows produced by the company include:
- Action Man
- Adventures of Sonic the Hedgehog, Sonic Sat AM and Sonic Underground
- The Adventures of Teddy Ruxpin (co production with Alchemy II and Atkinson Film-Arts)
- ALF: The Animated Series (co production with Alien Productions and Saban Entertainment)
- ALF Tales (co production with Alien Productions and Saban Entertainment)
- Alienators: Evolution Continues (2001-2002) (co-produced by Sony Pictures Television and Dreamworks Television)
- Later episodes of Alvin and the Chipmunks
- Archie's Weird Mysteries
- Battletoads (pilot only)
- Beverly Hills Teens
- Bill & Ted's Excellent Adventures (when Hanna-Barbera lost the rights after the first season)
- Bump in the Night
- Captain N: The Game Master
- Captain Planet and the Planeteers (The first three seasons only; Co-produced with Turner Program Services)
- Captain Zed And The Zee Zone (co-produced with Scottish Television and HIT Entertainment)
- Care Bears
- Care Bears (1980s) (only two TV specials and the first season, before losing the rights to Nelvana)
- (DiC later won the rights back, and made the Oopsy Does It movie and Adventures in Care-a-Lot series and specials, before losing the rights again, this time to MoonScoop Entertainment.)
- Dennis the Menace
- Dino Babies
- Dinosaucers (co-produced by Columbia Pictures Television)
- Dino Squad
- The Double Dragon animated series
- Extreme Dinosaurs
- Gadget And The Gadgetinis
- Gadget Boy & Heather
- The Get Along Gang
- G.I. Joe (the third and fourth seasons of the animated series)
- Heathcliff and the Catillac Cats
- Hello Kitty's Furry Tale Theater (Co-produced with MGM)
- Hey Vern, It's Ernest!
- Hulk Hogans Rock N Wrestling (co-produced with the WWF)
- Hurricanes (Co-produced with Siriol Productions and Scottish Television)
- Inspector Gadget
- Jayce and the Wheeled Warriors
- The Karate Kid (co-produced with Columbia Pictures Television)
- Kidd Video (Co-Produced with Saban Entertainment)
- Kissyfur (co-produced with NBC)
- Lady Lovely Locks
- The Legend of Zelda
- Liberty's Kids
- The Littles (co-produced with ABC)
- Madeline (Co-Producers with CINAR for the 1988-1992 specials, Producers of the TV series and subsequent specials)
- Mary Kate and Ashley in Action!
- Maxies World
- Mummies Alive!
- The Mysterious Cities of Gold
- New Kids on the Block (starring the Boy Band of the same name)
- Pole Position
- Rainbow Brite (both the series and The Movie Rainbow Brite and the Star Stealer)
- The Real Ghostbusters (co-produced by Columbia Pictures Television)
- Sabrina: The Animated Series, and it's spin-off, Sabrina's Secret Life
- Sailor Moon - The 1995 English dub of the 1992 series (first two seasons only)
- Sherlock Holmes in the 22nd Century
- Stargate Infinity
- Strawberry Shortcake (the 2003 relaunch, The Sweet Dreams Movie, and the 2007 redesign episodes, before losing the rights to MoonScoop Entertainment).
- The Knights of the Zodiac dub of Saint Seiya
- Street Sharks
- Superhuman Samurai Syber-Squad (A Power Rangers-style Importation Expansion of the Toku series Denkou Choujin Gridman)
- The Super Mario Bros. Super Show (and its sequels)
- Sylvanian Families
- Tattooed Teenage Alien Fighters from Beverly Hills
- Ulysses 31
- What-a-Mess (the American version produced for ABC in 1995, adapted from the original UK series created by Frank Muir)
- Where on Earth Is Carmen Sandiego?
- Where's Waldo?
- Wish Kid (starring Macaulay Culkin)
- The Wizard of Oz (co-produced by Turner Program Services)
- Zoobilee Zoo