Series / The Only Way Is Essex

"I half-expected someone to throw a drink in someone’s face and then Bobby to strut in naked with a tea towel strapped around his bollocks."

If you ever wanted to know what could make the title for being the British version of Jersey Shore note  or The Hills, it might just be ITV's The Only Way Is Essex, set in the titular Essex. It follows the lives of young, attractive twenty-somethings living in Essex and their relationships with their friends and neighbors. Their families also make frequent cameos, making the show have a large cast of contestants.

It's a popular show in the UK among the younger generation, being a Fountain of Memes with questionable slang, fake tan, and characters splashing the cash a lot. Despite being a Reality TV show, it claims to have set up some of the events for entertainment purposes, but how far this happens is debatable.


  • Anti-Role Model: Mark to Joey. So much so that when Joey chats Lucy up, she walks off as soon as she hears he wants to be just like Mark.
  • Batman Gambit: Used by Arg, and Joey, plus Amy Childs, Maria and Lydia at various points in the show.
  • Breakout Character:
    • Arg in series 1, so much so that he's upgraded to main cast in series 2.
    • Definitely Joey Essex in series 2. He gets a whole episode revolving around his date with Sam.
    • Now, it's Jasmine Wallia.
  • Butt-Monkey: Arg... whether it's Mark telling him to sort out all the "timber" Arg has put on or his ex, Lydia, or her mum, Debbie, screeching at him, Arg always seems to be on the receiving end. Subverted somewhat because everyone loves Arg, and he's a very talented singer.
  • Captain Obvious:
    • Joey Essex tells Sam he knew she wouldn't like him taking her to the tip on their first date. Also when asked who the prime minister is, Joey replies it's "that geezer..."
    • "Did you know England and Ireland are different countries?" asks Amy.
  • Catch-Phrase: TOWIE has spawned many...
    • Gemma's saying "Shut up" when she cannot believe what people have told her.
    • Mark's constant use of "plum" or "plank" to Arg.
    • "JAAAAMMEEESSSS!!" by both Lydia and her mum, Debbie, when annoyed with Arg.
    • Joey Essex in season 2 spawned "reem", before going on to call a pair of trainers "rarmus" in the next episode, before topping it off with "rarmus, reemus, reem, rarm" in the same scene.
      • "REEM TEAM!" at Gemma's pub quiz.
      • Even narrator Denise Van Outen gets in on it when the disclaimer at the start of an episode says the show contains "people looking reem".
  • Cerebus Syndrome: When Lucy Mecklenburgh appeared, the show instantly took on this tone.
  • Christmas Special: The Only Way Is Essex-Mas.
  • Darker and Edgier: In recent times, it's taken on this tone, and although not quite Without a Trace or Law & Order: Special Victims Unit, it will get there eventually. Lucy and Mario started taking the show onto this path, and Jasmine Wallia continues it.
  • Epiphany Therapy: Far from falling into Discredited Trope territory on this show, sometimes Once an Episode.
  • Even Evil Has Standards: Lucy Mecklenburgh and Jasmine Walia have lampshaded this trope on occasion.
  • Gambit Roulette: Amy Childs and Maria Fowler play this Up to 11 on occasion.
  • Hidden Depths: Jasmine Walia has a fair few of them, but they are slowly coming into play on the show. Verges on Chekhov's Skill.
  • Internet Counterattack: Discussed in British media. But this verges on Critical Research Failure calling them trolls, as the proper term is cyber-abusers.
  • Knight of Cerebus: Not one, but two, unusual for Reality TV — Lucy Mecklenburgh and more recently, Jasmine Walia. Can make the show very uncomfortable viewing at times. Both of them have made the show Darker and Edgier.
  • Loads and Loads of Characters: Need we say more?
  • Local Hangout: The Sugar Hut, in Brentwood; a sort of Cafe Nervosa in Essex with cocktails.
  • Lower-Deck Episode: One episode mainly centred around Jessica Wright, with the main cast Demoted to Extra.
  • Medium Awareness: Jasmine Walia is quite aware that it is Reality TV and [possibly scripted, and Word of God confirms this.
  • Not in This for Your Revolution: Lydia Bright and Gemma Collins do this.
  • Out of Focus:
    • Anyone who works for the city council, etc.
    • Jasmine Walia has had the least publicity out of any of them from the beginning, so an Invoked Trope (sort of).
  • Punch-Clock Villain: It's a bit of a stretch to call them full-on villains, but Manipulative Editing makes out that they're this way, due to the scripted nature of Reality TV.
  • Reality TV
  • Sidekick: Mark and Arg; Harry and Amy; Kirk and his dad, Mickey.
  • Tempting Fate: In The Only Way Is Essexmas, Arg says to Amy at the reveal of girl band LOLA's fourth member that he's tense because he has to keep looking over his shoulder in case Lydia shows up. Just as he says this, she does.
  • The Chessmaster: Chloe Sims does this Up to 11 to get what they want or need.