"Where everything comes together."On April 30, 2009, it was announced that Hasbro had acquired a 50% stake in Discovery Kids from Discovery Communications, which was in the middle of overhauling its various spinoff channels. At that point Discovery Kids was basically running on auto-pilot, running Edutainment Shows from the early 2000's that hadn't been refreshed in years, mixed in with acquired programming such as Goosebumps and other kid-friendly content from sister channels such as Animal Planet that could fit the network's mission.The resulting joint venture changed the channel's name to The Hub on October 10, 2010 (following a marathon of Kenny The Shark, which was carried over upon the revamp). Discovery oversees ad sales and distribution, while Hasbro is responsible for programming. The network continues to use the Discovery Kids strategy of tagging its educational programming as meeting FCC educational and informational programming guidelines. An on-screen logo lists it as E/I on electronic program guide listings despite the E/I policy being targeted wholly to broadcast stations, with cable networks completely excluded from E/I regulations.As to be expected with a network half-owned by a toy company, Merchandise-Driven programming is a significant part of the channel's schedule. Along with Hasbro product (including franchises with significant story-telling histories), American Greetings is also a presence on the channel. In addition, they air reruns of childrens'/family shows from the 80's and 90's and shows that the big three childrens' networks have no room for anymore, family movies, original game shows based on popular board games such as Pictionary, The Game Of Life and Scrabble, and even older shows during the evenings such as Happy Days and The Wonder Years. Their first Reality Show, Majors & Minors, premiered on September 23rd, 2011.Due to the prevalence of Hasbro's 80's franchises on the channel, like Transformers, it has a substantial Periphery Demographic of 20-35 year olds. The surprise hit of My Little Pony: Friendship Is Magic (carrying its own wide demographic spread) also helped to bolster the rebooted channel's newfound success. Likewise the channel is hosting one of the most well-received Transformers reboots to date, Transformers Prime.Lately however, The Hub has recently hired Former Disney Channel Executive Nikki Reed to bring more live-action programming. Whether or not The Hub decides to pull a Disney Channel (i.e. Move away from animation and introduce a focus on Laugh Track-filled Kid Coms), has yet to be seen. But many Hub fans are not taking it well.Infamous for making the videos hosted on its website a nasty case of No Export for You. They have pinned the blame on Hasbro Studios' international licensing deals with other networks, including Turner Broadcasting (of Cartoon Network and Boomerang) in some countries, Lagardère Active (of Canal J, Tiji and Guili) in France, Tiny Pop in the UK, Nelonen (and Fox Finland for Transformers Prime) in Finland, Hasbro's licensing partners in Japan (TakaraTomy for Transformers Prime and Bushiroad for MLP, both through TV Tokyo and its affiliates), Disney Channel in Spain, and YTV and Treehouse TV in Canada, making many people wish that they'd just scrap their existing licensing deals and launch internationally already.Randomly re-named itself "Hub Network" in the spring of 2013. No one really noticed.Not to be confused with a Hub Level, or the city of Boston.
Shows Created for The Hub:
Syndicated shows that are airing, or have aired on The Hub note :