Zodd: Don't you think we can do a little better than DTV?
Phil: Why, what's wrong with DTV? It's television for demons, we're demons — it's perfect.
Zodd: Yeah, but you know how these specialty cable networks are: they start out real good, but then they lose their focus and things go downhill real quick. Just look at what happened to G4!G4 (also known as G4TV) was a television network known for its focus on video games and geek culture, and infamously associated with network decay. Since the inception of the network, it had gone through some serious growing pains trying to find an audience and gain ratings and advertisers. Simply put, the channel is the trope Old Media Playing Catch-Up in television channel form.The Comcast-owned channel was launched on April 24, 2002 by Charles Hirschhorn. The lineup entirely consisted of gaming related shows such as Arena (featuring multi-player gaming competitions), G4TV.com (interactive talk show connected with the website), and Cheat! (cheat codes and walkthroughs, think GameFAQs on TV). The channel was struggling to find viewers and get into more homes, as it wasn't available on many cable/satellite providers.In 2004, Comcast bought out Tech TV (a low-rated, but beloved technology/computer based channel) and merged the channels into G4TechTV, gaining TechTV's channel slots on different providers. Much of the TechTV identity and brand was flushed out, saved for X-Play and its hosts, The Screen Savers (which would later become Attack of the Show!), and Unscrewed with Martin Sargent. The merger lasted less than a year before the channel was changed back into G4, but not without gaining infamy with the TechTV fans and much of the audience the channel was aimed towards. Despite the huge amounts of change and upheaval, the network still managed to have a dedicated fanbase for the original G4 programming and personalities.In 2005, Neal Tiles was named the new network president. He attempted to broaden the channel's scope into a general male-oriented channel in the vein of Spike TV. During his reign, more off-network reruns started to air such as the much-maligned Cops and Cheaters repeats. However, this was also the period Attack of the Show! and X-Play hit their strides and became the flagship shows of the channel. Attack of the Show! hired a new co-host Olivia Munn, and became an Internet/pop/geek culture sensation and X-Play broadened its scope to encompass all of video game culture. Ninja Warrior became the network's highest rated show. Despite all of this, there was still struggling behind the scenes. Layoffs continued to save money, the studios were relocated to same building with E! and the Style Network and downsized. And then on November 1, 2010, DirecTV dropped the channel from its lineup, saying that the ratings didn't justify carrying it.note Then, in 2012, the final shoe dropped. With the Comcast/NBCUniversal merger, G4 gained yet another new president Adam Stotsky (who works with Bonnie Hammer, who is associated with the Sci Fi Channel's network decay). Adam Sessler and Kevin Periera, two long time hosts, left the network (Munn already left in 2010). The two flagship shows, X-Play and Attack of the Show! were cancelled and ended their runs on January 23, 2013, effectively ending all G4 studio programming. The network was be rebranded into the Esquire Network on September 23, 2013, with Esquire magazine as the partner. The new network is a more upscale men's network, and focuses more on cooking, travel and fashion. So time passed and the Big Day arrived, G4 was no more and it was replaced with...Nothing! Absolutely Nothing! Because it turned out NBCUniversal decided to use Esquire to replace Style instead of G4 because had broader carriage than G4 (DirecTV carried Style but not G4). Comcast will cease G4 distribution in January 2014, although several cable providers such as Time Warner, Cablevision, Verizon, and Dish began dropping it early. So essentially they tossed aside one and a half channels or in layman's terms... they wasted a perfectly good network.