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- A Song of Ice and Fire plays with Beauty Equals Goodness quite a bit, resulting in a few straight examples of this trope.
- Joffrey Baratheon inherited his parents' stunning looks, but is physically and emotionally abusive to his family and fiancee and governs the realm with terrible petty decisions.
- Gerold Dayne, also known as "Darkstar," has the traditional Valyrian beauty of the Daynes but is arrogant, mean-spirited, has a "cruel tongue," and is eager to make a name from himself distinct from that of his family. He's also not above nearly killing Myrcella, maiming her in the process if it means accomplishing that. For bonus points, Arianne describes the trademark Purple Eyes of House Dayne as looking black from a distance on him.
- Jaime Lannister, whose shining beauty is consistently praised throughout the series, pushes an eight-year-old boy out the window for catching him engaging in incest in his first appearance. His Character Development into becoming a slightly better person is juxtaposed with his increasing scruffiness.
- Downplayed with Loras Tyrell, whose trademark Tyrell good looks have garnered him plenty of In-Universe fangirls. He's arrogant and cocky, but isn't really a terrible person. And then he gets several major injuries attacking Dragonstone — having boiling oil poured on his face included — so it remains to be seen whether he'll live to subvert or invert this trope or not.
- The series also inverts this by having more unattractive guys as more decent, such as Ned Stark or Tyrion Lannister, but also averts this by having good-lucking nice guys such as Garlan Tyrell and Robb Stark.