Characters of the Uglydolls film.
A pink female Uglydoll who longs to see "the big world".
- Adaptation Name Change: She was named "Gorgeous" in the toyline but became "Moxy" as of the film.
- Adaptation Personality Change: In the toyline, she was girly and tech-savvy, but also shy and sheltered. In the film, while still keeping her girliness, she is more open and cheerful while her tech-savviness was toned down to the town's newspaper writer.
- Childish Tooth Gap: She has a missing tooth in her top row of teeth, reflecting her happy-go-lucky personality. She shares this trait with her new owner at the end of the film.
- The Hero: The main protagonist of the film.
- Flower in Her Hair: She has a flower on her head.
- Pink Means Feminine: She's pinkish-red.
- Plucky Girl: Moxy is a determined optimist who is up to all the challenges she has to face in order to get to "the big world".
A green male one-eyed rabbit Uglydoll and the unofficial mayor of Uglyville.
- Adaptational Job Change: In the toyline he's a thief; in the movie, he's the mayor.
- Adaptation Personality Change: From a petty trickster and thief in the toyline to a lovable mayor in the movie.
- Authority in Name Only: He's the "unofficial" mayor of Uglyville, but still has the heart of the citizens in mind. This is because he actually created the town to save them from being recycled.
- Big Good: He made Uglyville himself so the dolls who were rejected will have a place to live so they don't get destroyed.
- We Used to Be Friends: With Lou.
A blue male smooth-talking dog Uglydoll.
An orange female bear Uglydoll who likes to bake.
- Adaptational Job Change: Originally she was unemployed in the toyline, now she's the town baker.
- Adaptation Personality Change: She was a heavy worker in the toyline but by the film, she's more antsy and panicky.
- Cute Little Fangs: She has two small fangs in her lower row of teeth.
- Deadpan Snarker: She has her moments.
- Gender Flip: In the original toyline Wage was male, in the movie she became female.
A blue-grey male ghost-like Uglydoll who like to eat things and has endless pockets.
- Adaptational Personality Change: In the toyline, he was ditzy and childlike, and only cared about cookies. In the movie, while retaining his love of food, he has a more mechanical nature who isn't focused on just one thing.
- Big Eater: He has a strong craving for all kinds of food.
- Catchphrase: "I got nuthin'."
A wise, red male bat Uglydoll who serves as the dolls' voice of reason.
A yellow female Uglydoll with a flat-topped head hence her name.
- Adaptation Dye-Job: She was dark blue in the toyline but in the movie she became lemon yellow.
- Gender Flip: In the toyline she was male, by the movie she became female.
- Meaningful Name: Her head is shaped like a wedge. She gets it when she falls headfirst into Uglyville, and the top of her head becomes flattened as a result.
Institute of Perfection
A lonely bespectacled perfection doll who befriends the Uglydolls.
- Blind Without 'Em: She cannot see well without her glasses, which she tries not to use as she claims "perfect dolls need perfect vision". Because of this, she has a habit of bumping into things.
- Deuteragonist: She's the second main lead after Moxy.
- Prim and Proper Bun: Her usual hairstyle.
- Only Friend: She's the only doll in the Perfection Institute who does not reject the Uglydolls and befriends them.
- Token Good Teammate: Unlike the other perfection dolls, she's more accepting of the Uglydolls for who they are.
- You Gotta Have Blue Hair: Has deep majenta hair.
The bullying leader of the Perfection Institute who despises the Uglydolls and plots to get rid of them.
- Beauty Is Bad: He's good-looking, but he's also a manipulative narcissist who's willing to commit murder if it ensures he retains control over the citizens of Perfection.
- Big Bad: The main antagonist of the film.
- Boomerang Bigot: It turns out that, being a prototype, he is no better than the Ugly Dolls.
- Broken Ace: He's handsome, charming and admired by everyone around him. Inwardly, however, he's immensely bitter and miserable about the fact that, as a prototype, he'll never have the chance to enter the Big World and experience the love of a child.
- Broken Pedestal: Once it's revealed he was responsible for the Uglydolls being rejects and attempts to destroy the portal out of spite, the residents of the Perfection Institute lose all their adoration for him and turn on him.
- Even the Guys Want Him: Both the female and the male Perfection dolls are shown swooning over him during his Villain Song.
- Evil Former Friend: Was once close friends with Ox until he tried to recycle him, fearing that Ox would eventually abandon him for the Big World.
- Expository Hairstyle Change: His blonde hairdo becomes slightly disheveled after his true nature as a prototype is revealed. By the end credits, it's become completely frizzed out from the washing machine.
- Freudian Excuse: Lou is a prototype doll, meaning he's not allowed to go the Big World and experience the love of a child. This, coupled with abandonment issues due to everyone he knows eventually leaving him, caused him to turn bitter and transform the Institute of Perfection into a rigid society where anyone who doesn't meet his standards is scorned, or worse, recycled.
- Green-Eyed Monster: His hatred for the Uglydolls is driven by the fact that they can enter the Big World and be loved by a child in spite of their imperfections, while he, as a prototype, is forever trapped at the Institute.
- Hates Being Alone: Part of Lou's bitterness over being a prototype is the knowledge that everyone he knows will eventually leave him for the Big World. This is the main reason he turned on Ox and tried to have him recycled; he knew Ox would eventually leave him, too.
- HeelFace Door-Slam: In the climax, as Lou is thrown to the robotic dog, Moxy and the other dolls discuss what to do with him. Lou pleads for a second chance, only to be thrown in the washing machine by Nolan (whom Lou called "Ugly" in his song "The Ugly Truth").
- If I Can't Have You...: Non-romantic example. He tried to have Ox recycled rather than let him go to the Big World and abandon him.Lou: You wanted to leave so bad, I sent you right where you belong!
- Narcissist: Egotistical, charming, suave, manipulative, and utterly full of himself.
- A Nazi by Any Other Name: Lou's obsession with perfection and getting rid of dolls that came off of the assembly line "wrong" bears resemblance to American eugenics, which inspired the Nazi eugenics program, and continued long after Nazi Germany was defeated.
- Not So Different: It turns out Lou is not exactly perfect himself; he is revealed as a prototype, just as the Ugly Dolls are "rejects".
- Proud Beauty: He has an entire song devoted to how he's more "perfect" than everyone else.
- Uniformity Exception: He is the only doll in Perfection who does not wear a prep school uniform, opting for a tux instead. This is a clue that's not like them; he's a prototype.
- Used to Be a Sweet Kid: Ox's backstory indicates he was once genuinely kind and a good friend. However, the knowledge that he would never go to the Big World whereas everyone else could twisted him into the rotten soul he is now.
- Villain Song: "The Ugly Truth".
- Villains Want Mercy: Upon being subdued after trying to destroy the portal to the Big World, he immediately starts begging Moxy (who he'd earlier attempted to recycle) to show him mercy and give him a second chance.
- Villainous Breakdown: Completely breaks down and pesters after he loses the Gauntlet and reveals he's a prototype who will never be loved.
- Villain with Good Publicity: Is adored by all the residents of the Perfection Institute. Until his true nature is exposed, that is.
- Wham Line: "You still don't get it? Of course I failed, I'll always fail! I'm a prototype!"
A trio of perfection dolls who are spies.
- Co-Dragons: They serve as these to Lou, acting as his followers and carrying out every command.
- The Ditz: Tuesday is very bubbly and air-headed, which annoys Kitty to no end.
- The Dividual: They always go around together, and are never seen apart.
- Girl Posse: They are described as "pretty on the inside, but gross on the inside" in terms of their personality.
- HeelFace Turn: Come to accept the Uglydolls along with the other Perfection dolls.
- Nice, Mean, and In-Between: Tuesday is the ditzy airhead, Kitty is The Mean Brit, and Lydia sticks in-between the two, being not as abrasive as Kitty, but more impulsive than Tuesday.
- Valley Girl: They all talk like this.
- You Gotta Have Blue Hair: Tuesday has light blue hair, Kitty has pink hair, and Lydia has purple hair with lighter highlights.
A not-so-perfect perfection doll.
- Butt-Monkey: He was designed wrong and is constantly bullied for this.
- The Dog Bites Back: He ends up choosing the punishment for Lou.
- Fashionable Asymmetry: He has different colored eyes (his left eye is green, his right eye is purple) and his left sleeve is folded higher than the right to mark his "uglyness", but is still on par with the other dolls in uniform.
- Mark of Shame: He is forced to wear a sign reading "UGLY!" as a result of his improper design. He trades this for a similar sign with gold letters after Uglyville and Perfection become merged as one.
- Skunk Stripe: He has a green streak in his bangs.
- Youthful Freckles: He has freckles sprinkled across his nose.