Horrible Advertising Discussion

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08:29:22 PM Apr 28th 2016
Asking first because this could spark a lot of controversy: how about the infamous "I Am Autism" commercial from Autism Speaks? Aside from the fact it misrepresents the disorder (as most of the company's promotional material does), it barely gives any information as to what autism actually is other than just making it sound threatening and promising to fight against it. It's also accompanied by unrelated home videos that don't fit the tone of the message, as if they are intended to be autistic children, and none of them are particularly threatening, what is there to be afraid of other than the concept of a neurological disorder?
05:54:09 AM Mar 25th 2016
edited by Maxiboy136
I think a certain infamous Frosties advert deserves a mention. The one which a kid sings an intensely annoying song about how "They're gonna taste great", with all kinds of desperately painful rhymes that try to rhyme with "great" ("pie-rate"?). To make matters worse, it was on all the time. Not only did it get a massive backlash for being so irritating, but there were (fortunately untrue) rumours that the boy in it had received death threats and had killed himself! There's already an entry for it on the advertising page for The Scrappy.
11:32:07 PM Feb 17th 2016
The section about Allstate insurance could probably be removed, since it only seems to be added on the basis of twisting "girl shows up her sexist boyfriend" into "Allstate thinks all men are woman-hating animals".

I mean, the joke in the commercial isn't really funny or anything, but the entry on the page is all but lying about the commercial's content.
08:44:59 AM Feb 18th 2016
That would be fine. It seemed like this trope at the time it was first posted because of its suspicious stereotyping. Although on YouTube, there is much hostility towards this ad too.
08:58:23 AM Feb 18th 2016
"Although on YouTube, there is much hostility towards this ad too."

Less meaningful words have never been said. Youtube comments are going to be intensely hateful of literally everything.
07:18:53 PM Feb 18th 2016
edited by Taxi-Pizzatime
Good point, I stand corrected. I am putting too much confidence in honesty of the comment section.
05:31:23 AM Feb 19th 2016
Oh, I don't think they're being dishonest... they're just a collection of the worst people in the world.
10:55:00 PM Oct 24th 2015
I'm not sure if this belongs here:

  • The "first they're sour, now they're sweet" ad campaign for Sour Patch Kids was never very good in this troper's opinion because of the implications of "it's okay to do mean, physically hurtful things as long as you say you're sorry/do something nice" in alot of them, like repeatedly denting and damaging a car being forgiven by putting a little smiley face topper on the antenna. The worst, though is a Halloween-themed ad from 2015. Trick-or-treaters show up and its answered by a scrawny teenage boy who shows up in a shirtless firefighter costume and then starts yelling at the top of his lungs in the most annoying way possible because some Sour Patch Kids are pulling on the one and only hair on his chest, terrifying the kids, who run off screaming and dropping their bags of candy, which the kid takes at the Sour Patch Kids' suggestion. Frankly, this ad is sick and unrealistic even by the standards of most live-acted commercials (contrast the Ouya example, which goes straight for gore and vomit) because who in their right mind would dress like that if they're expecting to answer the door for trick-or-treating children. The unrealistic part is how the sicko reacts to having a hair pulled—how would this person react to a drop of water falling on him, or being hit by a gentle breeze? Pulling a hair can hurt, but not that much. Sour Patch, you just lost a customer, maybe for good.

Maybe it's just me, but this seems like it belongs in the advertising section of DMoS, as the troper seems to state his personal opinion of the ads in the same campaign before it, and then at the end, says that he'll stop buying the product, as if the example were on that section.
03:14:23 PM Sep 10th 2015
We need to add Orange Truth, It's Trap ads to this lost. While YMMV on the message against smoking, the execution is deplorable.

1. The creators have gotten the effects of cigarettes confused for marijuana as evidenced by the behaivor of the teens and at one point they use a BONG for cigarettes.

2. Annoying, outdated and unfunny internet meme usage such as "I can has cheezberger" in order to appear "hip" and "with it"

3. The obnoxious techno music which is at full volume and sounds like absolute garbage

4. They are like two ads in one as we get two scenarios, with the same joke.

The hatred for them is pretty wide too. There are annoying and repetitive web and TV ads "here in my garage anyone?" But this one is a special kind of bad
07:04:29 AM Oct 6th 2015
Oh n god they made new ads that are just as bad, if not worse!!!
05:38:25 AM Feb 2nd 2015
edited by sanfranman91
Any thoughts on Nationwide's Super Bowl ad "Make Safe Happen"? The advertisement has been destroyed by critics and viewers alike, with both viewing it as a creepy, manipulative ad that uses cheap shock value. More specific to the advertisement itself, it has little to do with their product (insurance) and it even implies that they could prevent accidents, which is absolutely deplorable given how many families have been broken by deaths from accidents. Thoughts?
06:29:27 PM Feb 7th 2015
I say give it some time first. It's a crazy world out there, people might jump in and say it's not that bad. If nothing changes after a few months, then I say it'd definitely qualify.
02:34:30 PM Mar 30th 2015
It's solid. Fits all criteria (like-to-dislike ratio is heavily skewed in favor of the latter), has a misaimed message and corroborating news sources.

The quality of the examples on this page has really jumped up over the last couple years.
08:35:22 AM Dec 17th 2014
Does anyone think this commercial: https://www.youtube.com/watch?v=8mycxSJ3-_Q belongs on this page? Not only is it filled to the brim with Unfortunate Implications, but it's so depressingly bad that it could be considered Nightmare Fuel if it wasn't narmy to pathetic levels.
11:04:37 PM Aug 11th 2014
I have an idea for a web ad:
  • There is a site known as Lower My Bills.Net, which uses advertisements with very misleading (sometimes animated) images. Usually containing text regarding President Obama and ending with "Tap Here to Calculate New House Payment", online reviews have shown the extreme downside to this program, seeming to be scams attempting to gain the personal data of it's customers. The Lower My Bills ads appear on many sites, even this very Wiki!
11:09:53 PM Aug 11th 2014
Sorr, but I'll have to say no to it. Misleading ads can be unpopular, but that entry needs to demonstrate how they are excpetionally unpopular and devoid of a fanbase.
03:23:33 PM Aug 16th 2014
So if it doesn't work in Horrible/Advertising, would it work under any other page or none at all?
04:43:24 AM Aug 17th 2014
Not in any place I know of.
01:58:24 PM Aug 24th 2014
I think what makes them so infamous is the rather odd and sometimes creepy and disturbing imagery Lowermybills uses in their advertisements, which have remarkably nothing to do with lowering bills. They could be a case of Very False Advertising at best considering the pictures used.
10:50:49 PM Jul 22nd 2014
Not sure if this one really counts as even the linked video doesn't have a particularly terrible like/dislike ratio. Some more evidence would be appreciated.

  • The commercial for blur was intended as a Take That to Mario Kart, but it was done in way that suggests that they never even played Mario Kart. The Tastes Like Diabetes imagery is just an exaggeration, but the go-carts are shown driving at a snail's pace set to cheap 8-bit music, totally unlike the breakneck speeds and catchy tunes of the franchise they were supposed to be spoofing. And the line "Racing isn't about winning, it's about making friends!" shows that they definitely never played Mario Kart in multiplayer. The ad campaign backfired horribly, serving only to alienate fans of Mario Kart and failing to attract the mature gamers it was aimed it, because, being mature, they didn't care that the game was cartoony.
03:27:31 AM Aug 3rd 2014
edited by
Honestly, after reading this:

"The ad campaign backfired horribly, serving only to alienate fans of Mario Kart and failing to attract the mature gamers it was aimed it, because, being mature, they didn't care that the game was cartoony. Not only did it help kill developer Bizarre Creations, there's a rumor that the ad actually increased sales for Mario Kart Wii, the exact opposite of what the ad hoped to achieve!"

It sounds like someone desperately trying to provide proof of things that aren't there, and there's no concrete proof the ad caused any of this. Not only was it received fairly well critically, but the company was shut down by Activision for unknown reasons - I seriously doubt that one ad drove people away.

If people like the ad unironically, it's not SBIH. If people are laughing at it because of its badness, it's not SBIH.
03:10:45 PM May 1st 2014
How about the Verizon web ads that are showing up everywhere? You know, the ones with the horrendously annoying host (I know that's the wrong word, also "CMON TOD") the people who seem completely disinterested and like they are reading straight from a cue card, an incredibly sterotypically nerdy sidekick, and awful reasons to even think of buying Verizon stuff?
09:16:45 AM Nov 14th 2013
edited by
As heartbreaking it is to say this, Nintendo's "Pitch" ad for the Wii U is nothing short of terrible. As you can see here, it barely features gameplay of the game in question (Super Mario 3D World), instead focusing on kids poorly presenting the Wii U to their parents. It also completely misses the demographics' preferences these days. Most kids of the same age as the presenters would prefer FPS games like Call of Duty these days and many are shunning the console for its inferior selection of games as well as its specs when compared to other Gen 8 consoles. The ad does nothing to address these issues and in fact reinforces the stigma of it being a underpowered expansion to the Wii at best to the viewers. What are your thoughts?
11:13:47 AM Nov 14th 2013
I don't think that it applies. You may take issue with the fact that the Wii U isn't addressing what you think the target demographic should be, but the fact the Wii U is more of a family-friendly console means that they don't have a lot to work with. Plus those kids are about 8 and 12. Chances are, they do like Mario.

I don't think you can blame the ad for the Wii U's perceived shortcomings (the kiddie content and the weak specs), unless you want the commercial to lie about it.
08:38:20 PM Apr 8th 2014
I agree with Larkmarn, this commercial doesn't belong here.
05:57:18 PM Jul 28th 2013
Pulled this:

  • This absolutely terrible Under Armor spot. Highlights include: the shittiest music heard since Friday went viral (terrible electronic music, of the sort that arises when marketing execs hear about this new dubstep thing the kids are all into, but don't want to pay royalties to anyone), a 60s slot that was entirely consumed by burly footballers doing boring-to-watch manly looking activities, and a random hashtag being chanted off-rhythm with terrible lipsync.

The commercial has about 1,275 Youtube likes to 26 dislikes, with most people enjoying the music. Simply being annoying is not enough to qualify for this page - it has to have some demonstrable reason why the clip doesn't work, and why it isn't even liked by the target audience who would have supported it otherwise.
05:08:12 AM Jun 29th 2013
edited by
Tropers/Warner14: A commercial regarding piracy (Link) that has been used in MANY VH Ss and DV Ds is rather hated on YouTube (as the dislikes on the video prove this troper's case). The commercial compares stealing several items to stealing movies on the internet but what makes this commercial truly horrible is that even if it's an anti-piracy commercial, it used music in it without the original artist's permission.
02:00:15 AM Jul 14th 2013
Sounds like it could be a contender. It does meet the annoying, "doesn't appeal to anyone, even those who should be predisposed to like it" and research failure aspects, and there is a demonstrated overwhelming dislike for it.
05:37:23 AM May 2nd 2013
I think there might be a new candidate for this page: http://shine.yahoo.com/work-money/mountain-dew-under-fire-8220-most-racist-commercial-190800696.html

Then again, "being offensive simply isn't enough", so what do I know? I just thought I would bring this to the table and see what you guys would think.
02:41:50 AM Apr 29th 2013
Pulled these two:

The subject matter may be suspect, but public opinion (judging from the Youtube votes) seems split on it. Just being offensive or creepy isn't enough.

  • An extremely annoying telemarketing campaign for "Extended Warranty" warning you that your car's warranty has expired (even though you don't own a car). What makes it more grating than most telemarketing ads is that they will call repeatedly. Want to block their number? Not a choice since they will change it.

Again, being annoying isn't enough for something to qualify for SBIH. One common mistake a lot of editors make is assuming that "annoying = terrible". It's not. It has to be demonstrably shown that 99% of the people who watched or heard it caused its product or company to implode, and there's no proof given here.
09:32:24 PM Jun 6th 2012
edited by SamMax
Since some people are disregarding the post about this below...who keeps re-adding the Sales Genie commercials? It doesn't say anything but "They're offensive to Indian and Chinese people and those losing their jobs due to outsourcing!" There is a rule saying that being offensive simply isn't enough, and yet it keeps coming back no matter how many times I remove it. Worse, the entry doesn't explain why they are bad even when disregarding the Unfortunate Implications, which it has to say, and it always comes back with no changes whatsoever! I was told that putting an edit reason in a place like this was Natter, but if this doesn't stop, I may have no option but to do it. I would be fine with putting this back, but it complains about the offensiveness and nothing else, so if they qualify, then add to the entry or don't put it up at all!

Sorry for the Author Tract, but I felt that it should be said.

EDIT: Removed yet again.
11:26:46 PM May 29th 2012
Why the fuck was my topic deleted? I was bringing up those horrible Game Fly commercials where they present their target audience as violent adult children that will go absolutely apeshit on you if you so much as -gasp- PLAY A MEDIOCRE GAME! or -ohnoes- GET TOLD HOW MUCH MONEY YOU'LL GET FROM TRADING SOMETHING IN! and to the best of my ability I can't find it now. In my opinion the latter is worse because they're blatantly showing gamers will physically harass other human beings over things so goddamn petty.
05:06:54 AM May 30th 2012
^Because Horrible is not about "offensive" but about "unpopular"
01:10:21 PM May 31st 2012
I reject that notion because if its just 'unpopular' no ones bloody heard of it.
11:34:10 AM Jul 30th 2012
I thought Horrible was "Almost no one on Planet Earth even finds this Average! It's way below that!"
02:59:44 PM Oct 4th 2013
02:35:45 PM Oct 3rd 2011
Deleted the entry on the Sales Genie superbowl ads, because as a reasonable human being, I didn't see them as racist. Cheesy, perhaps, but nothing along the lines of racist. Even if they were, remember that offensiveness doesn't automatically qualify an ad for So Bad It's Horrible. If the ads were clearly shoddily made, failed to appeal to their intended audience,and were racist, then that would be a different story.
05:22:36 AM Mar 7th 2012
edited by SamMax
Someone put them back up. Should I remove them?

EDIT: And my response came a few months late. Still, someone did put them back there.

EDIT (2): Then again, they don't imply anything other that offensiveness to justify the "soul-suckingly humourless" part. Put here just in case...

  • Speaking of awful Super Bowl commercials, Sales Genie released not one, but two commercials that are not only blatantly racist and out of the times, but also soul-suckingly humorless. The first shows an Indian telemarketer using the service to improve the sales. This would be funny, if it wasn't for A. him speaking with a stereotypical Indian accent, B. him having to feed a stereotypically large Indian family, and C. the ad insulting Americans who were losing their jobs to outsourcing offices in India and China at the time. And if the first one wasn't bad enough, Sales Genie released another the following year, this time ripping on Chinese families by portraying them as fat panda bears who speak broken English.

Must I point out this rule?

"Merely being offensive in its subject matter is not enough to justify a work as So Bad It's Horrible. Hard as it is to imagine at times, there is a market for all types of deviancy (no matter how small a niche it is). It has to fail to appeal even to that niche to qualify as this."

Read the rules, people!
11:10:20 AM Apr 17th 2012
edited by SamMax
And someone put it back up again. It had the same reasoning as before, even. I removed it again, but I think it has to explain the why it is bad even without the rasicm if it is to go back, but I don't want to have to put an Edit Reason up just to ensure people follow the rules.
03:36:28 AM Sep 6th 2011
More cuts:

Oh, you mean the commercial that has a 95% approval rating? Having oblivious or stupid protagonists in a commercial doesn't make it horrible if it gets the message across. If it was so offensive that everyone who watched it hated the brand, then it would count. Unfortunately, it's not the case with this ad.

  • A similarly annoying ad to the above is the Yoplait ad where the woman is yelling at a cake in the middle of the supermarket. A grown woman. Yelling at a cake. "There's no such thing as a bear sherriff" indeed. She's reacting like she just got the news not long ago. I wonder how she'll react to finding out that the Tooth Fairy, Easter Bunny, and Santa Claus don't exist, either.

How many times do I have to write this for the benefit of people? Simply being annoying isn't enough to qualify. Not only that, but you haven't explained how this turns audiences off.
07:09:50 AM Sep 24th 2011
Well, I guess I misjudged human intellect. I should have known it would have a 95% approval rating, since those people can relate to the protagonists. But, at least I get now how horrible something has to be to belong on here. Even though I know that "bad" isn't the same thing as "so bad it's horrible", since "bad" is two quality levels above this, it seems the type of ad you describe warped through and became good yet again then still kept going and became so bad that the TV killed itself so it wouldn't have to air it. Only thing I can think of that bad that sticks out to me is a set of old Coke ads featuring people like best friends and family members suddenly hating each other because there's no Coke, I actually stopped buying Coke during that run. I'd post it, but I don't have the numbers on it, so it'll again come across as Complaining About Shows You Don't Like.
09:13:24 AM Oct 3rd 2011
No worries. SBIH has different sets of standards that are used to judge whether a work is horrible or not - do the people who liked the product in the first place hate it? Does it have a 99% disapproval rating? Is it all of that, PLUS annoying, unfunny and unrelated to the product? If so, it just might be SBIH.

Most people tend to confuse Love It or Hate It or So Bad, It's Good with these. If people are laughing at the work in question, it's not SBIH. If public opinion is split, it's not SBIH.
04:55:15 PM Jun 25th 2011
I'm pretty sure the main page was cut by mistake.
05:22:26 PM Jun 25th 2011
Definitely. Why? Because a disturbing amount of people on this wiki think criticism is evil.
05:32:04 PM Jun 25th 2011
It is bad in most places, but this was the one place where it was fine.
07:08:55 PM Jun 25th 2011
It was cut in error, and has been restored. Calm down.
02:02:08 PM Jun 18th 2011
Ah yes, another person who thinks that Love It or Hate It means SBIH:

  • Ads for Jell-O Temptations feature parents deliberately terrifying their children away from said jell-O. In one, a mother implies things her daughter loves — such as her teddy — will start disappearing "just like mommy's strawberry cheesecake Temptations." In another, a boy is threatened with being abandoned at the train station. They straddle a dangerously thin line between Edward Gorey-esque Black Comedy and Dude, Not Funny!, but the popular opinion seems to be the latter.

The entry references this commercial, which (like all of the other commercials, all posted on the official Jello Youtube channel, have ratings skewed towards people in favor of the commercial. That, and there's nowhere near enough data to suggest that its Dude, Not Funny!. Its marketed as "Jello for adults" - the content of the commercials is played in a sarcastic manner. More than likely, it's just a bunch of disgruntled fans trying to vote the videos down.
06:53:52 PM Jun 6th 2011
edited by crazyrabbits
Cut this:

  • The Armed Forces Network (AFN) replaces commercials with public service announcements, usually made in-theater, and sometimes by the local affiliate. This leads to poorly-written PS As with horrible-to-no production values. 95% of them are absolutely god-awful. Many of them are somewhat informative, but a large number of them are warnings to young service-members that they can't get away with crimes, such as raping a drunk girl or changing your state of residence to avoid state sales tax.

As I mentioned in the history, if the poster admits that "many of them" are informative (implying they have merit), they cannot as a whole be SBIH. Being made on the cheap doesn't mean anything when it comes to PSA's (most local ones are made for pennies), and in this case, a cursory scan of some of their commercials on Youtube shows that a sizable number of people enjoy or agree with the messages of the commercials. They may be annoying to some, but this sounds more like a Love It or Hate It scenario based on people seeing these commercials for a number of years.
04:22:42 PM Apr 3rd 2011
edited by crazyrabbits
Pulled these:

Okay, so this ad is offensive. I get that. What I don't get is what public reaction and/or reason why it would fail to appeal to the majority of people equates to this video. Yes, it's a tragic event, but the message seems to make that perfectly clear - have your will done, because anything could happen. Don't think this is SBIH.

So Bad, It's Good at worst. The comments back this up. If people are laughing at the cheapness, it doesn't count.

  • This advertisement against chemical residues left behind by cleaning products had to be pulled because it triggered rape flashbacks.

This one is strange. Yes, I get that it has unsettling subject matter. What I don't see is how it's hated by the majority. A group of people complained about it, but the commercial appears to have the "suds" acting intentionally creepy. You can't fault a commercial for suggesting the same behaviour that's being called out by people. That said, the Ad Age article also indicates that the majority of people who've commented on this video online thought it was funny or good. I don't think this fits, but I could be wrong.
06:46:01 AM Feb 13th 2011
That Pakistanian Sonic commercial could EASILY be considered So Bad It's Good, and I'd added it there without knowing it's here. Should it be here or there?
03:49:01 AM Feb 17th 2011
Your choice. It looks to me like it's got enough info to qualify, but I don't understand the specifics of the ad in relation to its reception in Pakistan.
04:44:47 PM Feb 26th 2011
edited by BNJC1
Neither do I, but the comments on YouTube completely hate it. It'll go on So Bad It's Good, as some people were plain laughing at it, and the video's title is even "Hilariously Bad Pakistan Sonic Heroes Kids Meal Commercial."
12:25:35 AM Feb 5th 2011
edited by crazyrabbits
Deleted this:

  • Dead Space 2 used a campaign called Your Mom Hates This. In it, some stereotypical mothers are shown footage from Dead Space 2 and their reactions are predictably horrifying. How did this ad fail? Let us count the ways:
  1. No game footage was featured in the campaign proper.
  2. The game is rated M, yet the ads are blatantly targeted towards minors.
  3. Along the same vein as above: It treats the fact that their parents, usually the people who buy the kids said video games, would not want it in their household as a selling point.
  4. It gives absolutely no information about the game beyond "shocks grown women."
  5. It implies that said shock value is its only redeeming quality.

For several reasons:

1) Nothing on any of the social media sites this video/campaign was featured on have an overwhelmingly negative viewpoint about it. 2) According to this article, the campaign generated 1.8 million hits within its first ten days online. 3) Ad campaigns for video games don't necessarily have to have actual game footage in it. There are several examples of recent ads for major blockbuster games (Mass Effect 3, Call of Duty: Black Ops) that are either movies or pre-rendered cinematics. 4) Said DS 2 video was immediately posted on several major gaming websites, and immediately went viral. 5) The campaign is banking on kids asking their parents to buy the game, knowing full well that they would personally be scared by it. That's effective advertising to the target demographic of 18-25 year olds. 6) Guess what? Advertising doesn't always have to be truthful. The fact that you thought shock value was the only redeeming quality means you don't understand advertisements at all. It's a hook to draw the viewer in and buy the game. DS 2 has been critically and commercially lauded.

Even if the content of the ad was suspect or just plain wrong, it's viewing figures and positive response (take a look at the number of positive comments and likes on this video) justify the commercial's success.
01:10:39 AM Feb 5th 2011
That ad is funny as hell. Who ever added it needs to get a brain.
01:31:49 PM Nov 28th 2010
Can someone provide a link to those hot pocket ads?
04:03:41 PM Nov 5th 2010
Would all of those download here/click here to play here now that appear on sites like megaupload count?
09:31:29 AM Nov 10th 2010
That's advertising? Unless it's something that can be construed as a legitimate advertisement, I don't think it would count (IMO).
04:01:00 PM Nov 10th 2010
But where do they take you? I think that it is some crappy ad to get you to visit there site.
07:30:32 AM Nov 13th 2010
Well, IMO, it probably falls under the pop-up/banner ad example near the top of the page. You should put in a small note about these types of ads in the example.
05:12:59 PM Nov 22nd 2010
Good idea.
11:24:32 PM Oct 25th 2010
Should the Quietus ads be removed? The only bad thing about it, according to the description, is the Most Annoying Sound. It doesn't say anything else about the ad, and I'm not entirely sure if an annoying noise is a good enough reason to put it here.
11:31:23 PM Jan 30th 2011
It's an absolutely redundant and pointless Most Annoying Sound.
09:01:11 AM Oct 22nd 2010
edited by crazyrabbits
Took this out:

For one thing, the writer admits that the listed example of a bad political ad is full of Narm, which means it wouldn't fit.

Secondly, "regardless of political opinion", both U.S. political parties use these types of commercials to win voters over, and given how they've been a staple of the commercial landscape over the last (two? three?) decades, I think it's safe to say that they work in swaying voters. The information presented in these commercials may not always be accurate or correct, but people can and have taken them at face value. That's always been a popular trend in the U.S. political system, and these kinds of commercials have worked because they're cheap to produce and market.

Third, I think this example will attract a lot of natter and irrelevant discussion, regardless of the fact that it doesn't really apply to the page.
09:15:51 AM Oct 22nd 2010
I say it should be put back, albiet perhaps a bit edited. They really are horrible and close to elections they get so bad that 80% of ads are political ads. Seriously, yesterday I counted 6 political ads in a row, and that many political ads in a row isn't rare. The only thing that stopped it was the show coming back on. Quite simply, they're annoying.
04:29:23 PM Oct 22nd 2010
edited by crazyrabbits
While I don't use them very often, The Other Wiki summarized this well:

"As research suggests, attack ads in political campaigns are mainly effective because they contribute to citizen education and engagement, and only rarely have negative impacts. Voters often look to negative information to find reasons for supporting one candidate over another. However, there have been times when attack ads become too controversial in society and backfire against a candidate...In the United States, researchers have consistently found that negative advertising has positive effects. According to Finkel and Greer (1998), negative advertising “is likely to stimulate voters by increasing the degree to which they care about the election’s outcome or by increasing ties to their party’s nominee.” This is an important feature of negative campaign advertising because it can solidify a candidate's support going into an election. Negative advertising, then, can be very beneficial to a candidate during a campaign to not only win votes but also get out the vote."

If people are getting out to vote more based on these ads, then it doesn't count, regardless of whether people think they're annoying. They serve their purpose.

As I had noted in my original second important note, merely being annoying isn't enough to qualify for this page. It has to be something so bad that 99% of the people who watch it are turned off by it. That isn't the case with political ads.

That said, there have been a couple of Canadian political attack ad campaigns I know of (especially the 2006 Liberal Party ads that implied Stephen Harper was going to police major Canadian cities with armed soldiers) that were roundly blasted by every political party and the general public. If you can find an ad campaign like that, then it would qualify.
07:04:44 PM Aug 12th 2010
Removed the following example:

Okay, so the product is a complete scam and the company is extremely shady. But that doesn't explain what's so bad about the ad.
09:12:17 AM Jan 23rd 2011
The ads probably fit better in either So Bad, It's Good or Memetic Mutation. It's clear the company probably paid an advertising firm a decent sum, but... the ads are all chock-full of Narm, to the point that the attempts at selling us on faulty penis drugs are rendered laughably ridiculous. I wouldn't really be surprised if at least some of the lines were quotable to boot.

Really, I should just let the ads speak for themselves.
10:37:06 AM Jul 30th 2010
Yeah, I don't want to police this trope or anything, but it seems like a lot of people are missing the point of this. Removed the following:

  • German ads. All of it. Everytime I watch any ads somebody crys or screams. It also helps when shows or movies are going in a break when the scene is completely silent and suddendly some stupid whore shoves her face right into the screen and screams because she likes yoghurt filled chocolate.
    • Another ad-campaign for some energydrink had a bunch of silent and calming ads for nearly half a minute and some Gollum hops to the camera and screams at the top of his lungs. I was ten or so and terrified every time because it had 6 or so versions with the golf-playing man and a woman during buddhist meditation who normally gives it away but one of them looked like a normal car commercial with a car driving alongside of a mountain and then it comes...

Reads like Licence To Whine, and has no explanation of why the ads are bad other than "I hate it". You have to prove that it's such a failure that it doesn't appeal to anyone. If the Germans are still producing "screamer" ads after years and years, it means they're doing something right.

  • California Psychics. What kind of mushroom-eating new-age yuppy would believe these goons and their claims of clairvoyance? And how are the guys behind this not in jail?

Needs a bit of a rewrite. Can you tie this into the Psychic Friends Network? After all, stars like Philip Michael Thomas and Dionne Warwick shilled for them.
08:52:06 AM Jun 25th 2010
How about the Orville Redenbacher ad with a creepy, CGI failure uncanny-valley version of Redenbacher himself promoting his popcorn from beyond the grave? Even some of the other actors in the commercial looked creeped out by that.
04:09:09 PM Apr 6th 2010
I can personally attest that not all Ovaltine ads are bad, but moreover, the one in question seems kind of bland at worst. How did it get into So Bad, It's Horrible?
02:58:05 PM Jul 12th 2010
Deleted. (Though I admit may have had it confused with Nesquick when I originally wrote that...)
08:30:17 PM Apr 5th 2010
edited by Spinosegnosaurus77
Crazyrabbits: Once more.

  • The "Yum Yum Bumble Bee" radio ads for Bumble Bee Tuna. Sounds like a rejected song from a really bad kids' show. How many brain cells was the writer of this missing, or what type of head trauma did they have?
    • The number of radio ads that follow the "awful song" format is mind-numbing. Especially if the company is local (and thus can only profit from limited advertising, which they can't spend much money on). Supporting local business is one thing, but the low budget shows. Horribly.

I think we should put a moratorium on radio ads, because there are very few (if any) commercials that would shove people away. Corny jingles just don't cut it.

The number of commercials with corny or silly sound effects are massive. That doesn't mean they're horrible. If it makes you want to "physically hurt" someone, you have bigger problems that you're letting on.

You missed it because YOU DIDN'T READ THE DISCUSSION. We already went over this. Aside from the fact that this reads like Licence To Whine, there is still a market for this guy's type of music. You're not the demographic who would listen to this guy, the ad will probably be gone in a couple weeks anyway, and you're complaining more about the issue of sound than anything else. There are hundreds of online ads that are just like that, and none of them are considered So Bad Its Horrible. If you really can't stand the ad, just download Firefox and Ad Block Plus.

  • this commercial for Sakura Con, it seems to be mocking the very people it is trying to attract.
    • GaROOOOOOOgamesh!

I don't get it. I went on the Youtube link you posted, and everyone seems to be in agreement that the commercial is a hilarious send-up of popular stereotypes. That means people like it.
08:22:43 PM Mar 4th 2010
edited by Spinosegnosaurus77
Crazyrabbits: Removed the following examples:

If I understand this example (and the text in the page for Stealth Cigarette Commercial) correctly, this is more an example of a Broken Aesop than a horrible commercial. Remember, to qualify for this page, the ad has to fail to appeal to its target audience. If said target audience is actually lighting up more than before because of this commercial, it doesn't count, regardless of the content. That said, the production values are no worse than some of the other entries listed.

  • The most recent Prego commercial poses the viewing audience a truly compelling dilemma: eat pasta sauce from a jar (illustrated by someone dropping a jar onto a pile of spaghetti) or eat Prego (illustrated by someone lovingly spooning it over another pile of spaghetti)? It doesn't sound stupid at first (at least no dumber than any average commercial)... until the camera pans out, to reveal the JAR OF PREGO. What?! The thought process behind this is mind-boggling. Are they implying that people are so stupid that they would drop an entire jar of (Classico, judging from the shape of the jar) pasta sauce onto their pasta, or the jar itself? Would they drop the jar of Prego if the ad didn't come with instructions? Has Prego developed new, magical, fresh-sealing jar technology? Why is your jar better than anyone else's jar?
    • The message seems to be that tasters preferred Prego over others when they didn't know which jar it had come out of. Unfortunately, that's not the strongest message in the ad.

This doesn't describe how the ad is horrible. It only describes a kind of backhanded message. Either rewrite it with an indication of how it drove audiences away, or leave it out.

  • There is an ad on Tvtropes as of this post for Raheem Devaughn's album The Love & War Masterpiece. Normally this wouldn't be bad, but it features sound, like those annoying smiley ads. Not only does it slow down this Troper's internet to horrible levels, but every time this troper opens a new page, it seems to be there, playing a song that isn't even that good.

Aside from the fact that this reads like Licence To Whine, there is still a market for this guy's type of music. You're not the demographic who would listen to this guy, the ad will probably be gone in a couple weeks anyway, and you're complaining more about the issue of sound than anything else. There are hundreds of online ads that are just like that, and none of them are considered So Bad, It's Horrible. If you really can't stand the ad, just download Firefox and Ad Block Plus.
09:03:59 PM Mar 4th 2010
edited by heh_man
Heh Man: [I can't block it because the freaking ads are in FRAMES. I'm an idiot.
05:56:40 PM Jul 28th 2013
edited by
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