Characters / Scooby-Doo! Mystery Incorporated: Antagonists

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Due to the nature of this page, beware of heavy spoilers. You Have Been Warned.

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Main Antagonists

Fred Jones Sr.

Mayor Frederick "Fred" Jones Sr./The Freak of Crystal Cove

Voiced by: Gary Cole, Frank Welker (as The Freak)

^{Click here to see him in his youth}

^{Click here to see the Freak of Crystal Cove}

The Mayor of Crystal Cove, and the father of Fred Jones Jr.

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• '70s Hair: According to Word of God, he apparently spends a lot of time combing it. He also has chest hair!
• Actually, I Am Him: Other than being visibly angry, he doesn't say anything after the Sheriff discovers the gang sneaking around in City Hall after the gang was confronted by the Freak, because he is the Freak, so he already knew by the time the other parents find out.
• Adaptational Attractiveness: Compared to Fred's parents in Pirates Ahoy! in the What's New? continuity, he and his supposedly late wife are quite the lookers. Subverted in that neither he or the woman he claimed to be his former wife are actually Fred's biological parents. On the other hand...
• Adaptational Badass: Fred's father in What's New, Scooby-Doo?, Skip, was a Non-Action Guy/Badass Bystander, while Mayor Jones is no stranger to backhanded tactics as well as being a costumed monster that terrorized people himself.
• Adaptational Nice Guy: In the now-defunct online game, "Crystal Cove Online", which adapts Season 1. This is downplayed, though, since the adaptation sought to compress the episodes.
  • In the "A Haunting In Crystal Cove" adaptation, after finding the Gang trapped in a cage courtesy of Pericles at the end of the episode, Mayor Jones (who wasn't caught in this version) frees them without being prompted.
  • At the end of the "All Fear the Freak" adaptation, without Fred asking, Mayor Jones confesses that he isn't actually his father.
• Adaptational Villainy: While he may be more good-looking than Fred's parents in What's New, Scooby-Doo?, he conspired to betray his allies for his own ambitions, kidnapped a baby Freddie from his real parents as leverage, and is a selfish jerk that put other people's lives in danger along the way. Again, subverted since he's not Fred's biological dad, but wow, we know who's not winning a "Father of the Franchise" award anytime soon.
• Added Alliterative Appeal: Most of his Gosh Dang It to Heck! exclamations.
  Mayor Jones: Leaping lake lilies, Fred!
• Adults Are Useless: Very much so if it doesn't benefit him, even if his son could easily be in some sort of danger, like getting kidnapped. He seems to chalk that up to Fred being able to take care of himself anyway.
  • When Fred calls him to ask if he could pick him and the gang up from Gatorsburg after the Mystery Machine breaks down, he declines, citing that he just got comfortable.
    Mayor Jones: Malevolent mushroom caps, Fred! I've already got the recliner in the reclined position. There's no going back from that. [sips a glass of juice]
• Ambiguously Evil: Initially, he just seems like a Jerkass, but as the season goes on, it progressively becomes more clear that he has some ulterior motives regarding the Myth Arc that doesn't have everyone else's best interests in mind unlike a Jerk with a Heart of Gold would do.
• Ambiguously Gay: While the town is put under a love spell, he's seen dancing with the Sheriff. His old fraternity is also really obsessed with only working out and wrestling... a lot (like the happy tapioca move). ^note It should be noted that while asexual means he’s not into sexual relationships, it’s not known if he's aromantic, which would mean he’s not into romantic relationships either. On the other hand, Tony Cervone states that Jones and the Sheriff’s relationship was purely of the co-worker type and any romantic vibes were unintentional.
• Ambiguous Situation:
  • Prior to the show's final episodes, it was unknown as to whether or not he committed to an Enemy Mine with the gang in "Wrath of the Krampus" because of his love for Fred or revenge against Pericles for stealing his disk piece. "Nightmare In Red" later revealed that his good side was mostly sealed away, meaning that his actions in "Wrath of the Krampus" was likely the latter case.
  • In "Secret of the Ghost Rig", he claims to Fred that politics is the family business. Either he just meant that he wanted Fred to follow in his footsteps or he's from a family involved in the political field.
• Ambition Is Evil: Wants to remain Mayor and keep his political power, evidenced when his role was challenged by George Avocados. Then there's his goal for the Disk, be it control or just Greed.
  • In the new reality at the end of the show, a deliberate sign that his new incarnation is a good person is that he's just a humble school principal and coach who is in it for the kids' sake rather than any personal ambition for money or power.
• Authority in Name Only: In the ending of "The Secret of the Ghost Rig", he creates a new office, the honorary Office of Pizza Affairs, and puts Scooby in charge of it. This never comes up again.
• Bad Liar: In hindsight. In the latter half of Season 1 as he gets seen in the middle of suspicious activities, he laughs it off(!) and hastily comes up with a flimsy reason that can easily be taken as him being a Cloudcuckoolander, but it gets increasingly obvious over time that he's lying when the kids point out that the logic is weak even by his standards. Considering he does a pretty dang good job at lying about everything else, this can be attributed to panic.
• Be Careful What You Wish For: After complaining for the entire first season about not having any real monsters in Crystal Cove, he gets killed by a real monster—the show's Big Bad—during its rampage in Crystal Cove in the series finale.
• Becoming the Mask: Even though he originally kidnapped Fred as a hostage against his real parents, he seems to have grown to love the kid in the years of pretending to be his father, enough to save Fred's life at the cost of blowing his cover and getting arrested.
  • In "Nightmare in Red", this good side is revealed in a literal sense, to the point that Fred forgives him and thinks of him as his true father.
• Beware the Silly Ones: He may be a smug moron, but he’s a politician for a reason — he’s no stranger to blackmailing, as well as child abduction, dressing up as a monster to terrorize people, and so forth. He was also majoring in history as a college student, using his expertise to go after the treasure.
• Big Bad: Revealed to be the main villain of Season 1 when it comes out that he was responsible for the disappearance of the original Mystery Inc., and thus the entire plot. He's also been manipulating the present Mystery Inc. to try and find the treasure as well. However, the original Mystery Inc. along with Pericles end up causing bigger trouble for our heroes in the next season.
• Big Bad Ensemble: With Professor Pericles, who ends the season victorious while Jones does not.
• Blind Without 'Em: In "A Haunting in Crystal Cove", his glasses are knocked off, forcing him to grope around gingerly until he finds them and gets them back on. He doesn't even seem to notice the monster is creeping up on him until his glasses are back on!
• Broken Pedestal: To Sheriff Stone and Fred Jones, Jr., after they find out the crimes he committed behind everyone's back. Especially Freddie, since he was raised to believe he was his actual father.
• Bunny-Ears Lawyer: He may be comically greedy, but he’s a politician with great power for a reason. He’s educated in the history of Crystal Cove and is a schemer that isn’t hesitant in using backhanded methods to achieve his goals, including blackmail, abduction, lying, and backstabbing.
  • In the Cosmic Retcon, though he's a much more serious and kind man, it's implied that he's still this to some extent, given that his list of athletic events on his clipboard read his various strange exclamations throughout the series instead of any actual athletic content.
• Calling the Old Man Out: Becomes on the receiving end of this in "All Fear the Freak" when he reveals that he kidnapped Fred from his real parents as a hostage, causing Fred to realize he's been his tool his whole time and that's why he hardly accepted him for who he was.
• The Cameo: He briefly appears in "Gates of Gloom" when the gang realizes that their parents (or fake parents, in his case) have been enslaved by Pericles. He isn't seen later on in the episode though, presumably to avoid answering how he'd respond to following the Sheriff's lead in the uprising.
• Casual Danger Dialogue: After being accidentally caught in one of Fred's traps, Fred tries to tell him that he suspects Avacados is the criminal-of-the-week, but Mayor Jones dismisses it and calls the criminal's theme ridiculous... all while his net spins above a tank with a circling shark. Neither Fred or Mayor Jones think to get the latter out of the trap first either, and in the next scene we see him (since the kids left him), he's free and went back to work.
• Cerebus Retcon:
  • His comedic sociopathic treatment of Fred becomes this at the end of Season 1, where it turns out that he's Fred's kidnapper. This entire package gets scarily evocative of real life stories where the kidnapper gets away with their crime for the next several years, the kidnapper tries to hide away every piece of their illegal child's true origins so that they can keep them to themselves, the kidnapper genuinely loving their illegal child and fears that they'll be taken away from them, and the questionability of the child victim choosing to forgive their false parent, combined with his lack of parental support meaning that he barely deserves to have a kid like Fred anyway.
  • His alliterative exclamations seem to go hand-in-hand with the Rhymes on a Dime speech pattern that seems to be a natural habit when he's in disguise as the Freak.
• Character Development: In the first few episodes, he seems to be a fairly neglectful parent like all the other kids' parents. But halfway through the first season, we gradually see his true colors — a massive dick who takes glee in putting his own son and his friends and possibly others at risk just to make a profit off the monster mystery exhibits.
  • He was even a jerkass when he was younger to begin with; he even took little Fred away from his parents!
• Chekhov's Gunman: In “Wrath of the Krampus”, the man that Shaggy and Scooby sit across from in the prison cafeteria is revealed later on in the episode to be ex-Mayor Jones. As a part of the plan to steal the Planispheric Disks, Shaggy and Scooby temporarily give him the real Disks for safekeeping while the original Mystery Inc. steals the fake versions.
• Chronic Backstabbing Disorder: He helped Mystery Inc. solve the mystery of the Planispheric Map, but then backstabbed them by becoming the Freak and threatened to place a curse on them. At the same time, he teamed up with Pericles to take it all for himself then backstabbed Pericles and placed him in the asylum!
• Comedic Sociopathy: Putting the gang and his citizens at risk is always played for laughs except that in the end, he really doesn't care about the town's going ons, so long as he gets the piece, and his actions stop being "funny".
• Commonality Connection: In the good timeline, he says that he had always felt there was something special between him and Fred ever since he learned they shared the same first name. In that timeline, it's suggested that Brad and Judy never met Jones before Fred was born, since he implies their shared first name is a coincidence.
• Conscience Makes You Go Back: During a confrontation, he kicks Fred down a cliff and leaves him hanging there while the cliff crumbles. Only after hearing Fred helplessly crying out for someone to help him is what makes him realize what exactly he's just condemned him to, causing him to go back and rescue him. This results in his entire scheme being ruined. As we learn later in the show, it turns out that it was literally Mayor Jones's good side that caused him to go back, because the curse was the reason why he was a jerk for the entire show.
• Create Your Own Villain:
  • Surprisingly averted, despite betraying and scarring Professor Pericles, the two only come into conflict over the disk. Pericles hasn't bothered to seek revenge for the betrayal and largely ignores him until he takes his disk piece.
  • Now, as for the original Mystery Incorporated, his actions lead to them getting traumatized and becoming cynical — Mr. E. becomes The Chessmaster (or at least tries to be) that drags in the other three (and eventually, four) to continue the search for the pieces of the Disc, which ends up exposing Mayor Jones as a criminal along the way. Alternatively, this might have delayed the apocalypse for twenty years.
• Damned by Faint Praise: He may be a selfish jerk, but he at least doesn't stoop to Brad and Judy's level. Fred says at least Mayor Jones actually tried raising him while Brad and Judy have done little to connect with their recently-reunited son. That being said, however, how much this would've changed if he never kidnapped Fred (thus giving Brad and Judy a stronger Morality Chain, though would've led to Mayor Jones not having a Morality Pet) is up to interpretation.
• Darker and Edgier: Not compared to his original version — this is his first series — but compared to the previous series' villains. Fred Jones, Sr. is what old-school Scooby-Doo villains would be like if they had ambition, patience, and planning to go with their wacky motifs and gizmos — and he really would have gotten away with it, too, if not for his meddling son.
• Demoted to Extra: In Season 2, due to getting arrested and the cast having little want or purpose to talk to him in prison.
• Disc-One Final Boss: It turns out at the end of Season 1 that he's responsible for about half the problems in the show's Myth Arc, with the season finale finally ending with him getting arrested for his crimes. As a result, the position of Big Bad is vacant, leaving the original Mystery Incorporated to take up the mantle...
• Dramatic Irony:
  • Before The Reveal at the end of Season 1, the cast rationalizes his Parental Neglect of Fred as him being a Tsundere/Jerk with a Heart of Gold. After The Reveal, everyone is led to assume that he was always a Jerk with a Heart of Jerk, though it isn't until near the end of the show that we learn that his behavior isn't entirely his fault, as the Curse of Crystal Cove repressed his good side. It is implied that any good things he did in the physical world after he moved to Crystal Cove — particularly him saving Fred back in the Season 1 finale — were a result of his good side Fighting from the Inside.
  • At the end of "Pawn of Shadows", after Angel confesses that she is actually Cassidy, having returned to Crystal Cove despite being threatened by the Freak not to... and the episode closes on the Freak, having listened in on her confession, planning his next move. The next episode, "All Fear the Freak", ends with Mayor Jones being revealed to be the Freak and he confesses to his crimes while aware that Angel/Cassidy is right in front of him.
  • Throughout Season 1, he has no idea that the original Mystery Incorporated are still kicking it and are acting against him.
  • At the end of "All Fear The Freak", he says that he became Mayor so that he could have access to more resources in his search for the pieces of the Disc, and as we know, nothing had advanced in the search ever since the original Mystery Incorporated disappeared until the Gang came along. We learn soon enough in Season 2 that the pieces are located in places far from Crystal Cove, so becoming mayor was the exact opposite of what he needed to be to find the pieces.
  • For being obsessed about making Fred into his successor, he takes up a humble job as a high school principal in the new universe, where he has to accept how different the kids are and that he'll only be in the life of these kids for a few years and that he doesn't have children of his own.
• The Dreaded: As the Freak of Crystal Cove, the original Mystery Incorporated fears him. Brad and Judy especially fear his wrath in his civilian identity to the point that they take his threat to never return to town seriously after he holds Fred hostage and they claim they'll keep it up as long as he's still alive. Even Pericles fears him as the Freak.
• Eaten Alive: He is the first named character we see during the Evil Entity's rampage in Crystal Cove (shortly followed by the Sheriff and Mayor Nettles) that gets eaten by it in the finale. He gets better.
• Enemy Mine:
  • In "Wrath of the Krampus", see the bullet under Greed.
  • Possibly averted. It isn't clear if he participated in the uprising with the rest of Crystal Cove in "Gates of Gloom", though a shot from earlier in the episode establishes that he was there. Knowing him, it's totally possible he just sat it out or snuck out while no one was looking.
• Enemy Within: He lost his good side to the Sitting Room.
• Even Evil Has Loved Ones: While he may be a jerk to him, has incredibly skewed priorities in regards to raising him (at least in the present), and abducted him from his real parents in the first place, he has come to genuinely love Freddie. Even in some of his jerkass moments are shades of Mayor Jones wanting to lead Fred down a successful path, even trying to rope him into his side as his Villainous Legacy. As we learn in the Sitting Room, the good part of Mayor Jones's mind tells Fred that he loves him and believes in him.
• Even Evil Has Standards: He has a long laundry list of horrible crimes he committed over twenty years, and yet at the end of the long and winding road, he's not a killer compared to Pericles, and not so desperate to claim the treasures of Crystal Cove as to totally align with the cause of the curse beneath like Brad and Judy did. This is likely almost entirely because of Fred and the curse of Crystal Cove not being so settled in yet at the time.
• Everybody Has Standards: If the Season 1 finale is any indication, he doesn't seem to like the other parents of the gang for how obnoxious and obstructive they are. Though then again, he doesn't seem to like anyone and it's not like he's much better.
• Evil All Along: Initially, he just seems extremely flippant, though suspicious. It later turns out that he's played a major antagonistic force in the show's Myth Arc.
• Evil Versus Evil: He’s against the original Mystery Inc., as well as against Pericles and against the new Mystery Inc., though he’s not above doing an Enemy Mine with the latter to get revenge against an also Enemy Mined Mystery Inc. 1.0 and Pericles.
  • He’ll want monsters caught if they’re too much of a nuisance to be used as tourist bait (ex. they’re compromising a business deal he’s trying to make, they actively physically harm tourists and thus are scaring them away, they’re working against him, etc.).
  • He, like almost everyone else, is also against the Entity, but there’s not much he can do about that.
• Failed a Spot Check: In "A Haunting In Crystal Cove", he forgets that the kids set up a surveillance system, leading to them seeing him acting in suspicious behavior and ultimately getting his scheme busted by the end of the season.
• False Friend: To the original Mystery Inc. Could also apply to his stance to the new Mystery Inc., though "friend" might be pushing it.
• Famed In-Story: He’s a legend at his old fraternity, Mu Gamma Tau. There’s a rumor that he ate a live bear while there, though we don’t know if it’s true or not.
• Fan Disservice/Fanservice: In the beginning of "A Haunting In Crystal Cove", we see him in a nightgown, with his chest hair exposed. Might qualify as Fanservice if you can get past that, since this is supposed to be the 70's (or something along those lines) and he doesn't look that bad for a forty/fifty-something year-old.
• Fatal Flaw: His selfishness and obsession. In "A Haunting In Crystal Cove", he secretly stays behind while everyone runs out of the house so that he can check on his disk piece, despite it being perfectly stowed away in safety. This not only leads to him losing it to Pericles and getting tied up, but the kids see via surveillance footage (that he already knew about, but must've forgotten about) that he's up to something, which ultimately leads to his undoing at the end of the season.
• Fighting from the Inside: He has one of the worst cases of the curse in comparison to the other characters, but a moment that particularly stands out as one of his better deeds in spite of his condition is saving his Fred when he realized he left him to die. Mayor Jones's good subconscious credits this to Fred literally bringing out the best in him.
• First-Name Basis:
  • Technically. He refers to the Sheriff by "Sheriff", which really is his first name, though it isn't as personal as his middle name, Bronson, which his other friends such as Mayor Nettles and Principal Quinlan have referred to him by.
  • Averted for the most part for the kids, who are often subjected to Hey, You!, though he refers to Velma by her first name in "Menace of the Manticore". Given he was spending the episode being Ambiguously Evil, it could be interpreted as him trying to get on her good side or he respects her intellect enough to call her by her name.
  • In regards to the original Mystery Incorporated, we at least know that he refers to Brad by his nickname.
• Five-Second Foreshadowing: The Freak has a similar build to him.
• Foil:
  • To Hot Dog Water.
    • Both were the Sixth Ranger of the Mystery Inc. of their times, although this was a brief venture. At some point, they became the Sixth Ranger Traitor, though later redeemed themselves by helping the new Mystery Inc.
    • Both became enemies to their respective Mystery Inc. after doing a "Scooby-Doo" Hoax and ended up donning the costume for two major events. Mayor Jones only got caught after the second time, and Hot Dog Water got caught the first time.
    • Both initially did their "Scooby-Doo" Hoax out of greed (though Hot Dog Water was more justifiable) and used scamming the first time, though this later evolved into them getting involved in a grander scheme.
    • Mayor Jones tore apart the original Mystery Inc., while Hot Dog Water commits a Heroic Sacrifice to let the new Mystery Inc. survive.
    • Both are book-smart, if inept with social skills. Their knowledge has played a part in the plot when they worked with their respective Mystery Inc.'s, as it allowed Mayor Jones to take advantage of the original Mystery Inc. while Hot Dog Water becomes a genuine help to Mr. E and the new Mystery Inc.
    • Mayor Jones is charismatic, though the people that have interacted with him the most know that he's actually a self-serving Jerkass. Meanwhile, Hot Dog Water is an outcast, but her friendship and partnership ends up becoming invaluable.
    • Mayor Jones is from an upper-class and is rich, while Hot Dog Water is poor. Mayor Jones attended Darrow University for college, while Hot Dog Water's poverty situation is bad enough that her parents are worried that they won't have enough money to send her to one.
    • In addition, Mayor Jones dresses in a suit (or that one time, a nightgown), while Hot Dog Water dresses in worn-out clothes.
    • Mayor Jones wears Jade-Colored Glasses while Hot Dog Water wears red-framed glasses.
    • Both are Ambiguously Gay.
  • To Cassidy.
    • Just as Cassidy is Velma's analogue as the group's The Smart Guy, Mayor Jones could be considered Marcie's analogue as The Sixth Ranger who is also The Smart Guy.
    • They are both close to the Gang in some way, except Cassidy is supportive of them while Mayor Jones usually is not. The fact that they of all people hold dark secrets is what leads the Gang into Heroic BSODs.
    • Mayor Jones was the Older Sidekick to the original Mystery Incorporated, and Cassidy is the Older Sidekick to the new Mystery Incorporated.
    • Both revealed the truth about their true identity and actions at night at the Spanish church in the endings of the final two Season 1 episodes. The reveal of their lies pushes their successors away and they beg them not to leave them. In Cassidy's case, it's because she fears for their safety. In Mayor Jones's case, it's because he doesn't want Fred to abandon him. They were also present at each other's confessions without the other knowing — the Freak was watching Cassidy confess from a distance and Mayor Jones confessed while Angel, whose true identity was unknown to him, was present.
    • They may be Ambiguously Gay. Angel is on the receiving end of some interesting admiration by Principal Quinlan in "Mystery Solvers State Club Finals" (although this ended up being All Just a Dream), and Mayor Jones has some interesting moments with Sheriff Stone, such as dancing with him under Aphrodite's love pheromones in "Where Walks Aphrodite".
• Four Eyes, Zero Soul: He's a sociopath, and just about the only moral thing that can stop him is his love for his son.
• Foreshadowing:
  • He and Fred don't resemble each other at all. It later turns out that Mayor Jones abducted him, and the photo of the woman that he claimed was Fred's mother is a Red Herring.
  • He flinches when Daphne asks about a locket she found containing a photo of what later turns out to be Brad and Judy from the original Mystery Incorporated. This is because he was directly involved in their disappearance and he is worried that the new Mystery Inc. will discover what happened.
  • In a Season 1 episode, Daphne thinks that her mom is the Monster of the Week (she wasn't). At the end of the season, Fred refuses to believe that his father is suspicious, and it turns out that he is indeed the Monster of the Week.
  • He laughs off his answers to the gang's questions about his possible involvement in the show's Myth Arc when they catch him doing suspicious activity in "A Haunting In Crystal Cove" and "Menace of the Manticore", as if he was avoiding the truth.
  • At the end of "Escape from Mystery Manor", he is seen eavesdropping on the kids when they're discussing the piece of the Planespheric Disk they've found and wondering who else could be after the pieces. Two episodes later in "Menace of the Manticore", Velma walks in on him searching through Fred's room, heavily suggesting that he was looking for the piece they had. Then comes "All Fear the Freak"...
  • During Angel/Cassidy's flashback at the end of "Pawn of Shadows", someone with their back turned to the camera is telling the original Mystery Inc. that the cipher says that if they continue their search in Crystal Cove, their families will be hurt as part of a curse, with this person wearing a suit, glasses, and hair similar to that of Mayor Jones. In the next episode, we learn that it was indeed a young Jones, who lied about the curse to scare them off so he could have the treasure for himself.
  • In "Pawn of Shadows", we learn that the Freak was active twenty years ago and is still active in the present. Mayor Jones is old enough to fit that timeframe.
  • On a minor note, he has a lot of American history decor in his office and home. "All Fear the Freak" reveals that his college major was history.
  • Judging by the flashback in "All Fear the Freak" as well as his apparent passion for American history and him having fond memories of his college fraternity, it would seem that he likes school. So of course he ends up being a high school principal in the Cosmic Retcon.
  • In "Nightmare In Red", he knows who the Nightmare Freak is, but the kids don't. It turns out at the end of the episode that the Nightmare Freak is Fernando El Aguirre, the leader of the missing historical Spanish Conquistadors. We learned back in "All Fear the Freak" that he studied up on the group while learning about the treasure, and he in fact started donning the Freak costume after learning about the Spanish Conquistadors — "Nightmare In Red" reveals that he based his costume off of the Nightmare Freak when he started seeing it in his dreams.
  • In "When the Cicada Calls", he expresses annoyance when the Gang talks over each other while trying to explain their suspicions about the Cicada Creature, and he asks them to talk one at a time. Almost like how a teacher might do the same to his students. Also helps that this scene takes place in the school.
• From Nobody to Nightmare: He got a scholarship to Darrow University and was drawn to the legend of the treasure. Later, he met up with the old Mystery Inc. who had the map and then became the Freak of Crystal Cove to stop them. He made a deal with Pericles to go after the treasure together, and then backstabbed him, taking him into the asylum. Two years after the old Mystery Inc. split up, he abducted Brad and Judy's son as a hostage, threatening to hurt him if they didn't stay away from Crystal Cove. Cut to seventeen years later and said son is Fred Jones Jr., he's mayor, and no one's the wiser.
• Glory Days: He's a legend in his old college fraternity and he's quite fond of those days, though it can be assumed it was because of the attention he got from it rather than any friendships he made since Word of God says he doesn't consider anyone his friend.
• Good Costume Switch: Subverted in that it’s his coaching uniform and presumably wears a suit-and-tie when he’s performing school duties, but the only scene we see of him in the good timeline is him wearing his coaching uniform, which serves to show his newfound humility and lack of uptightness here.
• Gosh Dang It to Heck!: He constantly uses absurd oaths instead of swearing. It seems to be because of his Obfuscating Stupidity act, though as we find out in "Nightmare In Red" and "Come Undone", his sealed-away good side and his good version in the new timeline reveals that he genuinely talks like that. Given that these exclamations are usually directed towards Fred, one could assume he does this to avoid cursing in front of him, but this is not made clear.
• Greed: He's always looking for a profit from the town's creatures and danger, even at the cost of lives and safety.
  • Wanted that Spanish treasure all to himself and thus caused all of the events for the past twenty years.
  • Obsessed to the point where he temporarily teamed up with the gang to help in "Wrath of the Krampus", in hopes of still getting the Planespheric Disc. He doesn't get to keep them, of course, but he's satisfied with revenge on Pericles all the same.
• Hahaha No: After the Mystery Inc. catches the Ghost Truck Driver/Doorknob Bandit, he thanks Fred and co. (though partly because he wanted to use the incident to that having a son that catches criminals makes him worthy of re-election), though not without this gem:
  Fred: Wow, dad! So does this mean you finally accept what I want to do with my life?
  Mayor Jones: [laughs] Oh, Fred, no.
• Have We Met?: In the new universe, he tells Fred that he's always felt that there was something special about him and likes him for that. Of course, in another life, they were father and son.
• Heel–Face Turn: After the universe is rebooted by the death of the Evil Entity, he becomes a kind high school principal instead of the grabby secretly-criminal mayor he was in the original universe.
• Hey, You!: He never refers to the kids by their names except for Fred, usually calling them "the [surname] kid" or "your [Fred's] friends" or something along those lines. He does refer to Shaggy by his real name in the online game, though, and "Menace of the Manticore" has him call Velma by her first name. Interestingly, in the latter case, he was attempting to avoid suspicion, so it could be seen as an Out-of-Character Alert/Villainous Breakdown.
• Hidden Depths:
  • In episode 21, he's searching for something, one of those which includes the Cursed Treasure piece the gang recovered from Danny Darrow...
  • In episode 23, he has one of the treasure pieces—or as Professor Pericles called it the Planispheric Map Piece—that he stole from Pericles himself. He's denying it however.
  • He knew the members because he became the Freak and wanted the treasure for himself. He even made a deal with Pericles and then backstabbed them. Oh and what makes him so evil? He snatched Brad and Judy's son and made him Fred Jones, Jr.
  • His good side counts as a literal case of Hidden Depths, as it's hidden in his subconscious just like all the good sides of everyone else who became connected to the curse.
  • His college major in Darrow University was history, and according to Word of God, he was a historian and lecturer there shortly after he graduated.
  • He somehow managed to escape from one of Fred's traps offscreen and doesn't appear to be have gotten a scratch from doing so.
• Hoist by His Own Petard: Abducting Freddie as a hostage against Brad and Judy comes back to bite him in the ass when he comes to love him as if he were his own son, causing him to go back and save him when he nearly dies trying to chase him in disguise as the Freak. Through this, Freddie realizes the true identity of the Freak, leading to Jones losing his Planispheric Disk and getting arrested, as well as losing the love and trust of his false son.
• Hypocrite: He complains about how none of the monsters in Crystal Cove are real and instead just people in costumes trying to scare others in order to achieve their ulterior motives... and he's one of them.
• I Have No Friends: According to Word of God, he doesn't consider anyone his friend. Not even anyone from his fraternity days or even Sheriff Stone. He's too focused on his own goals to give any proper attention to anyone else.
• I Have Your Wife: He threatened to implicate the parents of the original Mystery Inc. in crimes using forged documents if they didn't hand over their pieces of the treasure and disappear. When Brad and Judy attempted to return to Crystal Cove two years later, he took baby Freddie as a hostage and threatened to hurt him if they tried to come back again.
• I Want Grandkids: He never says this to Freddie, but he does lament something similar to Sheriff Stone while watching Freddie and Daphne's abysmal second date.
  Mayor Jones: It'll be a miracle if I ever see any grandkids.
• I Wish It Were Real: He's often disappointed that the monsters aren't real.
  Mayor Jones: Why can't anything in this town ever turn out to be real?
• Ink-Suit Actor: He looks like Gary Cole back in the 90's and 00's, except with black hair. Gary Cole also did wear glasses at the time Mystery Incorporated was being produced.
• Insane Troll Logic: A few times. For example, when Fred tries to tell him that he suspects Avacados is the Ghost Truck Driver, Mayor Jones digresses, saying that ghosts don't need to drive because they can fly, and even if they did drive, they wouldn't drive an 18-wheeler like a truck because those require a Class-C license. All while Mayor Jones is in a net hanging above a shark tank.
• In Spite of a Nail: In the good timeline, he still moved to Crystal Cove despite his search for the Planispheric Disks being what brought him there in the original timeline. Presumably, he was still a college student accepted into Darrow University and studied American history.
• Irony:
  • The reason why he took Fred in the first place was to use him as tool against his true parents, Brad and Judy. However, he came to genuinely care about him and saw him as his own son, ultimately blew his scheme by saving Fred as a Papa Wolf act in spite of the curse, and ended up being heartbroken when Fred disowned him after learning the truth. When Fred meets his real parents, it unfortunately doesn't take long for them to succumb to the curse and toss him to the side as a tool.
  • When he meets a real monster, it kills him. And before that, a supernatural monster (which in turn was created by said monster he meets later) was responsible for his Sanity Slippage/Face–Heel Turn.
• Jade-Colored Glasses: His lens are green, and he's about one of the worst people in the town due to his sociopathy. In the flashback of him as a college student, he has a rose-colored glasses frame and might've been friendlier back then, though that could be chalked up to the mono-red color usage in motive flashbacks.
• Jerkass:
  • He is willing to let "spookified" children remain untreated, possibly remaining monsters forever, just for the sake of tourism. This isn't even the worst thing he does for said tourism.
  • His cruelty and lack of concern for the safety of his own son borders on him being an actual villain at times.
  • And taking the baby away from his parents and feeding him lie after lie pushes him off the deep end into actual villain territory.
• Jerkass Has a Point:
  • He wants Fred to focus on something other than obsessing about traps, particularly getting a better social life. Though it doesn't help that he's mainly doing this to turn Fred into what he believes is a model citizen rather than encouraging Fred to live a healthier lifestyle.
  • In one episode, he wants Fred to pass Civics. It's mostly because he wants him to learn about politics, but he has a point that Fred spending too much time on his hobbies have caused him to get bad grades in that class and it's still a good thing to learn about (or at least that's what the American education system says).
  • When Daphne reveals to the gang and their parents that she and Fred are getting married right after they graduate, he facepalms at how ridiculous it is to immediately marry at such a young age and is visibly annoyed by how the duo is handling it. On the other hand, he doesn't seem to like the Blakes for being snobs, as they demonstrate in reaction to this revelation by Barty fainting and Nan blaming him for not stopping his loser son from proposing.
  • He rejected Mary Ann from being a part of the city council due to her age, even if she may be a Child Prodigy. It's a job with great responsibilities that a kid might not be able to handle or understand. Though considering this show, she probably could handle it but he rejected her so that he wouldn’t have a power struggle later and/or he underestimates her due to being a kid.
• Jock Dad, Nerd Son: Downplayed. Fred would rather focus on solving mysteries and making traps, and Mayor Jones wants him to be more involved in other activities like sports and learning politics or at least anything that won't negatively affect him (or his father, at least in his eyes) or the town's tourist industry.
• Kick the Dog:
  • Several, but the biggest has to be when he took Fred Jones Jr. away from his birth parents when he was just a baby.
  • He fires the Sheriff from his job in favor of an undead police officer appears, and then rubs it in his face.
• Kick The Son Of A Bitch: In his backstory, he got Pericles placed into custody after backstabbing him, then helps the Mystery Inc. later on in the show get the disks back from Pericles, Brad, and Judy. Mayor Jones might be a colossal dick, but Pericles was hardly better.
• Knight of Cerebus:
  • As the Freak of Crystal Cove. He goes after both Mystery Inc.'s personally, with him being responsible for forcing the original Mystery Inc. into hiding via blackmail and also confronting and nearly killing Shaggy and Scooby in their own home.
  • The reveal that he's Fred's abductor that originally kidnapped him as a hostage suddenly makes Fred's story darker, even more so when it turns out that this is the kind of story where the abductor comes to genuinely love their false kid, attempts to turn them against their true parentage, and mold them into their own legacy.
• Laser-Guided Karma: Kidnapping Fred as a hostage against his real parents, lying to him his whole life and trying to mold him into his Villainous Legacy, the whole ordeal with the original Mystery Inc. to get a piece of the treasure for himself, and everything else he's done results in everyone learning the truth about him, causing him to lose Fred as a son, lose his career and reputation, lose his piece back to Pericles, and get thrown in jail.
• Leaning on the Fourth Wall: He thinks Shaggy is stupid for picking a dog over a girl, saying that "this isn't some reality show"—which, it kind of is.
• Like a Son to Me: In the new timeline, he's a kind high school principal that cares about his students, especially Fred.
• Like Parent, Like Child: Fred seems to have gotten his eccentricity and obliviousness from his father, even if they aren't actually related by blood.
• Lima Syndrome: Despite kidnapping a baby Fred from his real parents to use him as leverage against them, over the years, he has genuinely come to love Fred, despite it being really skewed. This becomes his undoing.
• Lost Lenore: At the beginning of "All Fear the Freak", Fred finds him looking sadly at a picture of Fred's mom and he asks him if he misses her. Mayor Jones avoids the question, and it turns out later that the picture isn't real.
• Love Redeems: As Word of God puts it, Fred saved him. For all the terrible things he's done in the past twenty years, the one thing he did love besides himself was Fred. Though Mayor Jones is far too gone to redeem himself by the present day, letting his own son die directly because of him is a line he refuses to cross. Fred doesn't forgive him for his sins until the final episodes of the show, in which Jones's good side confesses that he was the best part of him.
• Manchild: He says things like "No backsies!", does whatever he wants without expecting it to backfire, and complains whenever it does backfire, tying in with his Comedic Sociopathy. Turns out to be a result of the Curse, as his good side is shown to act mature in the Sitting Room, and his counterpart in the new timeline is mature as well.
  • In "A Haunting In Crystal Cove", if you look closely, one of the things flying around in his room when the Poltergeist attacks the second time is a teddy bear with a bowtie. Granted, it could be Fred's, but shouldn't it be in Fred's room, then?
• Mayor Pain: He's the jerkass mayor of Crystal Cove, and later revealed to be the Big Bad of the first season.
• Meaningful Name:
  • Frederick the Great was a powerful, smart, and competent king. Mayor Jones may or may not be a competent mayor, but he sure excels in the other fields.
  • “Jones” is slang for addiction, usually to drugs. He’s obsessed with the treasure and himself.
• Metaphorgotten:
  Mayor Jones: In the words of Abraham Lincoln, a quiet town is a place where people like to spend money.
• Morality Chain: According to Word of God, without Fred, he would’ve turned out even worse than Brad and Judy. As Tony Cervone put it, Fred saved him.
• Morality Pet: For all the neglect and jerkassery he put on Fred, he still loves him enough to rescue him while in disguise as the Freak, blowing his cover. It may also edge into Morality Chain territory, since part of his actions were attempts to make Fred into what he believed to be a successful person.
• My God, What Have I Done?:
  • In "All Fear the Freak", he doesn't have a second thought about kicking Fred down a cliff and leaving him to die until Fred cries for help, and then he realizes what he's done. Turns out that moment was a case of him fighting off the curse.
  • Implied by his good side in "Nightmare In Red", as he laments that the treasure ruined everyone involved by taking away their good sides.
• Nature vs. Nurture: Considering how Fred ended up, it's unknown if that's a result of Mayor Jones parenting differently when he was younger (as Word of God does state that he wasn't as bad before) or formed to take after Brad and Judy in spite of Mayor Jones's neglect. Fred's belief that adult men are cold and aloof, as well as constantly seeking approval, thinking that marriage isn't supposed to look happy, he doesn't have a plan for the future after graduation, etc. points that Mayor Jones was always inept at teaching Fred such important matters and has been distant for a long enough time for Fred to seek out his attention in the present day.
• Narcissist: Hoo boy. Just about everything he does is a part of some scheme to benefit himself, and he doesn't even attempt to make it subtle. The only thing that has ever stopped him out of morals was saving a helpless Fred from death, which is implied to be his good subconscious briefly surfacing. In the good timeline, since there is no curse sticking his good conscious in a can, he was never a narcissist and is instead a Nice Guy.
  • He renamed Brad and Judy's son after himself. Talk about originality. Though considering in both timelines, Brad and Judy also call their son “Fred”, and they never state he was born with a different name, it’s likely them both being “Frederick” was just a coincidence Mayor Jones didn’t bother to change.
  • In one episode, it turns out that he's trying to get a painting of him in a Roman toga as his official mayor photo. He seems somewhat embarrassed, though that might either be because he didn't want the kids to see him like that or it was the wrong photo for the conversation during that scene.
• Nice Job Fixing It, Villain: He exiled the original Mystery Incorporated from Crystal Cove and backstabbed Pericles in an effort to keep the pieces of the Disc for himself, but since there was no one else who knew about the Cursed Treasure or how to even find it, the search was left on a dead end for the next two decades. It isn't until the next Mystery Incorporated finds out about it that things get back on track, which culminates in the Entity reawakening. In short, he essentially put the apocalypse on hold for twenty years.
• From Nobody to Nightmare: He was just another college student until he heard about the treasure, leading to him donning the mask of the Freak and committing crimes like blackmail and kidnapping to achieve his goals.
• Noodle Incident:
  • Being a legend at his old fraternity at his old college, there’s a rumor that he ate a live bear once while there. We’re never given any further evidence to confirm or debunk this, though he sure has a lot of taxidermy in his house.
  • In the good timeline, he's an old colleague of a certain someone at Miskatonic University—Harlan Ellison. Presumably, Jones still attended Darrow University in this universe, which led him to cross paths with Ellison at some point.
• Not Me This Time: When the gang enters the Sitting Room for the first time while fleeing from the Freak, they meet Jones' good subconscious and accuse him of being the Freak again. He explains to them what the Sitting Room is and reveals he based the Freak off of the one that's currently chasing them, but he is unable to tell them of this Freak's identity before the Freak chases them away.
• Not So Above It All: He seems to have enjoyed watching Galaxy Quest and Office Space, at least enough to quote some of his exclamations from them. Considering he seems less patient with others’ antics in the present day and the fact that the films were likely released after he graduated from college (and took Fred as his own son), it seems to point towards him taking a level in haughtiness as time went on.
• Obfuscating Stupidity: It's not a lack of belief in the monsters, but a lack of caring which makes him useless and at the end, he knows a lot more about the Planespheric disk than he let on.
• Obstructive Bureaucrat: Most of everything he does is in an attempt to boost the town's tourism business, and since part of those plans involve using the regularly-occurring Scooby Doo Hoaxes, this sometimes leads into the gang working against him.
• Obviously Evil: In hindsight — it's easy to see he was a jerk, but the reveal is just how much.
• Oh, Crap!:
  • In the first episode when Daphne shows him the locket containing a photo of Brad and Judy. This is because he was responsible for their disappearance, and that they have a specific connection to Fred.
  • In "A Haunting In Crystal Cove", he has a comical one at the beginning when the monster kicks him out of his own room. At the end of the episode, when the gang talks to him about Pericles saying that he stole a Planispheric Disk from him, he laughs it off and claims that Pericles is exaggerating; he and the local authorities confiscated the disk from him, the reason why he has the disk is because he thought it was safest with him, and he has no idea what the disks are for. It turns out he's lying.
• Only Friend: The Sheriff is his only ‘friend’, a term used loosely since Jones only sees him as a tool too. According to Word of God, he didn’t consider anyone a friend in his college days either, despite his fondness for his frat and college frat days. We all know why.
• O.O.C. Is Serious Business: In the Season 1 finale, he's seen looking sadly at the photo of Fred's supposed mother, apologizes to Fred for snapping at him, then tells him that he loves him. Later, when the gang gets jailed at the police station for being caught snooping around City Hall, he merely requests the Sheriff to drop the charges and says nothing else, even after Fred and Daphne's engagement is revealed and Mrs. Blake blames him for the engagement. In context, it turns out that the reason why he looked sad while looking at the photo was because he feared his Villainous Breakdown would lead to Fred leaving him, and the reason why he didn't say anything else at the police station was because he already knew the kids were digging through his stuff since he confronted them while in disguise as the Freak.
• Parental Marriage Veto: Downplayed and justified. He never disapproved of Fred's relationship with Daphne, though he found it hopeless due to Fred being Oblivious to Love and the couple being Sickeningly Sweethearts. In the Season 1 finale, when Daphne reveals that Fred proposed to her and that they're marrying right after graduation, he Facepalms at the idea of marrying young and is irritated when the Blakes' overreact by Barty melodramatically fainting and Nan blaming him.
• Parental Neglect: Easily the worst of the kids' parents. Even more so when the Season 1 finale came around, though when it all comes down to it, Fred Jones Sr. still raised Fred, and still loves him, even if he's inept at doing so due to his Enemy Within situation.
• Parents as People: He's more into his job, or whatever's going on than into whatever Fred's doing. In "Nightmare in Red", Fred acknowledges that while he wasn't a great father, he did raise him and he did love him subconsciously (and it's his subconscious that Fred is actually speaking to during this acknowledgment). Word of God states that he wasn't always as bad of a parent as he is in the present.
• Pet the Dog: He did so much damage in the series, but when Fred was about to fall off a cliff, he saved him from falling. It ends up being because his literally repressed good side that loves Fred was able to come through for that critical moment.
  • In the online game, at the end of the mission adapting "A Haunting In Crystal Cove", he tells Fred that he's glad he's safe and unlocks the cage that the gang is trapped in without being prompted.
  • At the beginning of "The Wild Brood", a conversation between him and the Sheriff reveals that besides rebuilding the Tiki Tub for tourism, he also rebuilt it so that he could help Fred mend his relationship with Daphne by having them go on a date there, even watching them from another table with the Sheriff. Though when Fred screws it up a moment later, Mayor Jones sighs about how his chances of getting grandchildren are looking unlikely, implying that his motivation was more for that than actually helping out his son.
  • Gets a more self-interested one in "Wrath of the Krampus" where he agrees to hold on to the gang's three pieces of the Planespheric Disc to fool the original Mystery Inc. and steal their three pieces of the Disc. He's not doing this out of kindness, he just still has eyes on the Disc and the treasure it leads to, not to mention revenge on Professor Pericles and his associates.
  • Word of God is that he was the one that gave Fred his teddy bear, Mr. Trapples.
• Please, Don't Leave Me: Even right after he confesses the truth about his actions and Fred's true parentage, he still hoped that Fred would still love him and stay with him, only for his false son to disown him and ignore his pleas to stay in favor of finding his true parents.
  Mayor Jones: [The disk] is gone?! We have to find it! That piece is priceless! Fred! [Fred throws him to the ground and runs away] Fred!
• The Power of Love: It's heavily implied that his love for Fred was the only thing that could stop him from achieving his goals. In fact, Word of God confirms that Fred was his Morality Chain — without him, he would've ended up worse than Brad and Judy did.
• Put on a Bus: Since he gets arrested at the end of Season 1 and nobody wants to talk to him, he has a less major role in Season 2. However, his influence on the events of the show is still mentioned and its effects are still seen, as well as the Mystery Inc. explaining they got his help to steal back the Disks from Pericles and having brief scenes towards the end of Season 2 where he and Fred find closure.
• Rebuilt Pedestal: Fred, fresh off of his real parents' betraying him for the Planespheric disks, regains respect for him when they meet up in the Sitting Room, where Fred admits he was like the father he never had. His respect for him rose even more in the new universe, where Mayor Jones is now his gym teacher and close friend.
• Redemption Equals Death: Fred reconciles with his false father's good subconscious in one of the final episodes of the show. Fred reacts in horror when he sees him get consumed by the Evil Entity in the physical world in the finale, though he's happy to reunite with him in the good timeline after the universe restarts shortly after.
• Red Herring:
  • At the end of “A Haunting In Crystal Cove”, Pericles warns the gang that they can't trust Mayor Jones, especially because he’s been hiding the fact that he has a Planispheric Disk piece. When asked about it in the ending, Mayor Jones claims that after Pericles was arrested, the authorities confiscated the piece and he figured it would be the safest with himself.
  • The woman in the photo that he claimed to be Fred’s mother and his wife is a photo of a model ripped from a magazine. He chose that photo because he needed to throw off any suspicion that he and Fred aren’t biologically related since Fred doesn’t resemble him, so he would claim that Fred took after his supposed mother.
  • In “Wrath of the Krampus”, his only line is voiced gruffly so that viewers wouldn’t realize the inmate sitting across from Shaggy and Scooby in the cafeteria is him until the end of the episode.
  Shaggy: Mind if we sit here?
  Ex-Mayor Jones: It’s a free country.
• The Reveal: It turns out in the Season 1 finale that he is the Freak of Crystal Cove and he kidnapped Fred from his real parents.
• Right for the Wrong Reasons: He lied about there being a Curse of Crystal Cove, which he claimed would curse the families of the treasure's hunters. And then it turns out that there is a Curse of Crystal Cove, in which it brings out the worst of the treasure's hunters (including himself) and represses their good sides in a mental prison.
• "Scooby-Doo" Hoax: He wishes it was real all the time.
  • In episode 26, it turns out that he's the Freak of Crystal Cove. Poor Fred Jones Jr.
• Sealed Good in a Can: As the Curse of Crystal Cove corrupts individuals that seek the treasure, their good side is repressed and held in the Sitting Room. While other characters like the original Mystery Inc. are there, Mayor Jones is the only one that the gang talks to. He is unable to leave with them, though he explains to them how the Sitting Room works and tries to tell them the true identity of the original Freak that is chasing them. It's also heavily implied that his good side's love for Freddie is the only thing that kept his physical body from total Sanity Slippage, as his subconscious cites his love and pride for Freddie as the best part of himself and his undoing in the physical world was because he blew his cover by saving Freddie's life.
• "Shaggy Dog" Story: At the end of Season 1, he reveals that he became mayor so that he could have access to resources in his search for the pieces of the Disc. We learn throughout Season 2 that the pieces were hidden around the world, so taking up a job that required him to be stuck in Crystal Cove where one piece had already been found and he hadn't known that the other was hidden in the missing Darrow Mansion did nothing to advance the search for the past twenty years.
• Shout-Out: He bears some physical resemblance to Vice President Bob Russell from The West Wing.
• Sincerity Mode:
  • He doesn't mind Fred hugging him and even smiles while doing so at the end of "A Haunting In Crystal Cove", though considering he had just tried to wave off the kids' questions about his past by laughing it off, this moment could be interpreted as him being glad that Fred fell for his fib for now. The online game's adaptation of this episode suggests that his moment with Fred was sincere.
  • At the beginning of the Season 1 finale, before everything goes downhill, he apologizes to Fred when he snaps at him and then tells him that he loves him in spite of his mystery-solving shenanigans. As we learn at the end of the episode, the reason why he finally said something now is because he was scared that Fred would leave him.
• Sixth Ranger Traitor: Of sorts. The original Mystery Inc. sought his help in search of the Planispehric Disks, though he only did so to acquire the pieces himself, leading to him secretly betraying them.
• Smart People Wear Glasses: Due to his inclination towards studying history as a college student, he became interested in the treasure of Crystal Cove and got accepted into Darrow University. He then came up with a scheme to steal the pieces from the original Mystery Inc. and continues to scheme into the present day.
• The Sociopath: When afflicted by the curse.
• So Proud of You: When Freddie talks to his good side in the Sitting Room, he tells Freddie that he’s proud of him in spite of everything that’s happened between them, something Freddie has been waiting to hear for a long time.
• Stealth Pun:
  • Like his son, he's into traps — tourist traps, that is. This is explicitly pointed out when says he's making a tourist trap in "Battle of the Humungonauts"... which disappoints Fred, who was hoping to bond with him by making a trap.
  • A ghoulish fiend/freak is a phrase used to describe someone who is horrifyingly monstrous and callous. The Freak of Crystal Cove looks like a ghoul and it turns out that the man beneath the mask is a rather awful person too.
• Strong Family Resemblance: At first, it seems averted, though it later turns out that Freddie mostly looks like his mother and it is implied to be Played for Drama on Mayor Jones' part, then subverted because the woman in that photo isn't actually his mother and Mayor Jones deliberately chose it because of her resemblance to Freddie, wanting to throw off suspicion that Freddie isn't his biological son.
• Suit with Vested Interests: Always. Except for when we first see him in the good timeline, where we're introduced to him as a humble coach in an athletic uniform.
• Taxidermy Is Creepy: He has a lot of taxidermy decorations and animal skins, but it's out of ego—not that there's any proof that he has any hunting skills besides supposedly eating a bear alive back in college. Fred seems to have made an imaginary friend out of at least one of these decorations, though that's normal for Fred. The one time where having this much taxidermy becomes a bit of a problem is when a ghost comes to haunt the Jones mansion, though on the other hand, that gets resolved by using said taxidermy to scare the ghost.
• Took a Level in Kindness: After the Evil Entity's destruction and the creation of a new reality, he becomes the principal and coach of the high school, as well as Fred's personal mentor and secondary father figure.
• Took a Level in Jerkass:
  • He seems to have been a sane and friendly college student before he dug into Crystal Cove’s history soon after arriving. It’s heavily implied that the curse began to take effect once he learned about the Spanish conquistadors, since it is explained that being caught by the original Freak in your dreams means your good side will be trapped in the Sitting Room and his good side mentions he based his Freak costume after he saw the original one in his dreams. Since there’s no cursed treasure in the good timeline, he stayed a kind man.
  • According to Word of God, he wasn’t always a terrible father, which seems to indicate that the curse worsened on him over time.
• Tsundere: Fred interprets his father's mean and grumpy attitude as being a curtain to hide his kindness. Though considering he was one of the many people affected by the Curse of Crystal Cove, it's possible that Fred is right, albeit for the wrong reason.
  Mayor Jones: Thanks for nothing — again.
  Fred, warmly smiling: Anytime, pop.
• Turn Out Like His Father: One way of interpreting why he wants to steer Fred away from mystery-solving and traps is because he wants him to take after him, not after his real parents.
• Unusual Euphemism: Has a tendency to say these.
  Mayor Jones: What in the name of whole wheat toast is going on?!
• Unusually Uninteresting Sight: In Episode 3, he gets caught in one of Fred's traps (in which he is caught in a net held over a Shark Pool), but is rather subdued about it and somehow got himself free a few scenes later. Later on in the season, it turns out that Fred rigged their house with traps and doesn't even remember where he put all of them, implying that Mayor Jones accidentally getting caught in traps is a regular occurrence (which would explain why no one seemed concerned when he was dangling over the Shark Pool earlier in the season; he learned how to get himself out of Fred's traps).
• Unwitting Instigator of Doom: Helping exile the original Mystery Incorporated eventually leads to them becoming evil, as Ricky becomes a Corrupt Corporate Executive/The Chessmaster, and Brad and Judy lose their Morality Chain to Jones because they ended up spending the rest of their lives never truly knowing their son and thus never grow close enough to him to love and care for him as much as they should have been allowed.
• Used to Be a Sweet Kid: He looked like a pretty friendly college student back then, judging by the one main flashback we have of him. Either that or it’s a case of Face of an Angel, Mind of a Demon, though this can be chalked up to the Curse considering his good side in the Sitting Room is pretty nice and the good timeline shows that he’s a kind and humble man without the curse in his life.
• Using You All Along: After discovering the truth, Fred accuses him of this regarding their relationship. Subverted in that while Mayor Jones certainly wasn't always considerate of what was truly best for Fred, he genuinely did try because he really did come to love him.
• Villainous Breakdown: After seeing the gang with a piece of the Planespheric Disc at the end of "Escape From Mystery Manor", he becomes increasingly more noticeably suspicious in subsequent episodes. A rewatch makes it clear that he got impatient and desperate.
• Visual Pun: In some scenes during "Where Walks Aphrodite", his lens are pink instead of green. As in, "rose-colored glasses".
• Walking Spoiler: The reveal that he's not only the Freak of Crystal Cove, but also the Big Bad of the first season is a huge spoiler.
• We ARE Struggling Together: He and the other parents want to stop their kids from meddling in the Scooby Doo Hoaxes and get them to live like model citizens. He and the Blakes end up hitting a snag due to Fred and Daphne's relationship, mostly because the Blakes think Daphne deserves a better man than a loser like Fred and blame Mayor Jones for Fred being dumb. Subsequently, Mayor Jones seems to be annoyed by the Blakes, and neither side is having much luck turning their children into what they want anyway.
• We Can Rule Together: Implied at the end of the Season 1 finale to be what he was hoping to do with Fred.
• What Measure Is a Non-Human?: Hinted at. While confessing what he did to the original Mystery Incorporated, he expresses no regret for betraying Pericles and throwing him in jail, saying that being a bird living miserably in a cage for the rest of his days is what he deserves.
• Word-Salad Humor: Some of his exclamations are rather strange, though not totally impossible...
  Screaming panda cubs!
  Spicy giblet ponies, Fred!
  What in the name of whole wheat toast is going on?
  Silver-plated seesaws, Fred!
  Oh, hopping steamed clams, Fred!
  Pickled porcupines, what's going on here, Fred?
• Would Hurt a Child:
  • He kidnapped baby Freddie from Brad and Judy, threatening to hurt him if the couple returned to Crystal Cove again.
  • He was also willing to let "spookified" children remain untreated so that they would serve as tourist attractions, as well as entertaining the idea of letting Freddie being eaten by a cicada monster.
• You Meddling Kids:
  • At the end of "Dead Justice", Fred tries to get his approval to the point of being okay with him calling the gang a bunch of "meddling kids", but he won't even do that and instead leaves Fred hanging.
  • After his confession at the end of "All Fear the Freak", he almost says "my meddling son" since Fred was the one who deduced his identity, but falters before he can finish the sentence. Not only is it because he acknowledges that he's lost his relationship with his son, but it turns out to be Five-Second Foreshadowing as Fred isn't actually his son either.
    Mayor Jones: [...] And I would've gotten [the pieces] too, if it weren't for my meddling... [sighs] Fred.

Professor Pericles

Professor Pericles

Voiced by: Udo Kier

The former mascot of the original Mystery Incorporated, now an inmate at the Insane Animal Asylum, having been convicted for being involved in the kids’ disappearance.

---

• Ambiguous Situation: Despite the Sitting Room containing the good side of everyone ever corrupted by the treasure’s curse in their hunt for the treasure, Pericles is not there. Whether or not this is because of his status as an Anunnaki descendant or he was born evil is unknown, as we don’t see any other Anunnaki descendants trapped in the Sitting Room and he isn’t shown long enough in the good timeline to confirm or deny that he may be secretly evil.
• Androcles' Lion: He crashed near Ricky's house, leading to Ricky taking care of him until he recovered. When he got better, he chose to stay, though Ricky initially mistook him flying away as leaving.
• Asshole Victim:
  • It's hard to feel too bad about him being imprisoned for twenty years after learning what he did to his friends...
  • The Freak of Crystal Cove sneaks up on him while he's in the midst of looming over them in the caves and backhands him into a wall.
• Ax-Crazy: Subdued, but there. He doesn't give a damn who dies in the search for his goals, tries to get the gang killed as well as having personally screwed over the original Mystery Inc., and once he gets his robots he goes full murder mode to the point of killing Hot Dog Water and getting ready to execute the entirety of Crystal Cove once they were of no more use to him. He's criminally insane, and seems to enjoy the carnage he brings.
• Bad Boss: He implanted mutated cobra venom in Ricky's spine, which he can release in small doses with the push of a button, to keep Ricky in line, and after having Brad and Judy surgically altered into an adult Fred and elderly Daphne, respectively, as part of one of his plans, openly stated he couldn't be bothered to reverse the surgery.
• Badass Boast: "I am the smartest criminal parrot in the world! You think I wouldn't have a backup plan!? Hahahahaha!"
• Big Bad: As part of the many villains in the show, he is the most recurring antagonist as he is behind many of the problems the gang encounters, and overall the show's Biggest Bad... until the Evil Entity shows up.
• Big Bad Duumvirate:
  • Was previously one with Mayor Jones against the original Mystery Incorporated twenty years ago, until Jones betrayed him.
  • With Mr. E for Season 2. Until he pulls an Eviler than Thou on him.
• Big Bad Ensemble: With Mayor Jones for Season 1.
• Big Eater: Implied with the flashback in Episode 25.
  Pericles: It was just a possum. Mmmmm, delicious!
  • Not to mention the sunflower seed business in Episode 23.
    Pericles: What can I say? A bird's got to eat!
• Body Horror: The Evil Entity mutated his body when it took over him.
• Broken Pedestal: To the original Mystery Incorporated. Especially to Mr. E, as he was to Pericles as Shaggy is to Scooby. Whatever love they have with him is replaced with hate, disgust, or just plain indifference.
• Catchphrase: Professor Pericles uses "Hello, children!" each time he meets the gang.
• Card-Carrying Villain: He describes himself as evil with no shame, and once explicitly declared himself "the greatest criminal parrot in the world."
• The Chessmaster: Distracted the gang in "Where Walks Aphrodite" to get tools he needed to find a treasure buried underneath Crystal Cove.
• Compelling Voice: Possibly to the point of Reality Warper. How else would Officer Johnson's hand and taser become "mysteriously" duct-taped together... without anybody else noticing?!
  • It foreshadowed his otherworldly connection.
• Cute and Psycho: Before getting his hideous facial scar, Pericles was pretty adorable, and is implied to have been Evil All Along, going back to his origins in Germany. One big clue that he was something besides innocence and light even in the good old days was his implied devouring of an opossum off-screen.
• Deadpan Snarker: He can snark with the best of them when he tries, as seen in "Scarebear":
  Ricky: The sheriff wouldn't arrest the brats! He's a dimwit!
  Pericles: This is not news.
• Deal with the Devil: His ultimate goal, and he succeeds too. Unfortunately, the devil in question, the Evil Entity who has controlled Pericles from the start, left out the tiny detail that in doing so, Pericles DIES.
• Enemy Mine: Following the gang's finding of the 4th piece of the puzzle in "Hodag Of Horror", Professor Pericles forges a truce with the original Mystery Inc gang, including Fred's real parents.
• Evil All Along: Possibly.
  • When Fred sees the subconscious good sides of his father and all the other former Mystery Inc members that were locked away by the curse, Pericles is conspicuously absent, implying that he may have been evil right from the start, although this is highly ambiguous and somewhat contradicted by the finale (which shows him being a happy, normal parrot in the new timeline.)
  • During an early mystery, Professor Pericles cheerfully talks about devouring a living creature off-screen.
  • When Mystery, Inc. first found a piece of the disk, Pericles shows a selfish streak, yanking on hair to protect others rather than warning them and snatching the disk-piece out of Judy's hands.
  • When the original Mystery, Incorporated was looking into the disk, they met and consulted with a history teacher Fred Jones, who conspired with Pericles to betray the gang.
• Evil Counterpart:
  • To Scooby-Doo. They’re both the talking mascot of their team and have a close bind to the resident cowardly Big Eater (Scooby with Shaggy and Pericles with Richard). However, Pericles is cunning and has been searching for the treasure behind his friends’ backs. He was also not loyal to his team and turned on them when it was convenient for him.
  • Also to Velma. He was his team's Smart Guy, he has a bloated opinion of his own intelligence, and he partially engineered the breakup of his group, albeit on purpose while Velma did it on accident.
• Evil Is Not a Toy: Tried merging with the Evil Entity to become all powerful, only for it to consume him and take his body as its own.
• Face–Heel Turn: Betrayed his gang for the treasure and made a deal with Mayor Jones.
• Family-Unfriendly Death: Read Evil Is Not a Toy above.
• Faux Affably Evil: He seems polite and intricate, though he's usually prone to backhanded compliments, and will drop the polite demeanor if things particularly aren't going his way.
• Feathered Fiend: Type D. Remember the cute little parrot in the picture? Yeah, he's about tripled in size over the years.
• Feather Fingers: He calls himself a fingerless bird, but he's perfectly capable of using his wings as hands.
• Friendly Enemy: In the first season he doesn't actually hate the new Mystery Inc. and actually helps them several times, of course, this is because it also helps him. In fact, the few times he actually comes into conflict with them, he's not actually targeting them, he's targeting Fred's dad. This changes dramatically in the second season.
• Good Eyes, Evil Eyes: In the present he has narrow, shifty eyes, but in the past, he had rounder and wider eyes. He also lacked discernible pupils in the past, but in the present his good eye's pupil is a vertical slit.
  • In the finale, after the Evil Entity's destruction and the creation of a new reality, he has the wide and round eyes from his younger self.
• Good Scars, Evil Scars: Thanks to Fred Jones. Sr, he has a prominent scar across his left eye, which is whited out.
• Gratuitous German: According to Pericles himself in "Wrath of the Krampus", he is originally from Germany, wistfully referring to it as "the old country." Many times, he has peppered his speech with various German words and phrases. As of Season 2, he has taken to referring to the gang as "the kinder", which is German for "children." He orders his Kriegstaffebots around entirely in German as well, and tends to slip into it more and more the angrier he gets.
  • The pinnacle of this is when he shouts "Adler- und Gänseblümchen!" at a computer... is it a Foreign Cuss Word? No. But still quite flowery (and birdy) language.
• Hannibal Lecture: The gang gets one from him in "Howl of the Fright Hound".
• Intellectual Animal: He's a parrot, but could easily be considered one of the most intelligent characters in the series.
• Knight of Cerebus: He is easily one of the darkest Scooby-Doo villains in the entire franchise. Episodes where he's involved are inevitably more serious.
• Manipulative Bastard: He spent Episode 16 duping Scooby into helping him find the map for a cursed treasure.
• Meaningful Name: The general/politician he's named after was supposed to have a slightly deformed head. Professor Pericles has a greatly inflated head, and an evil scar.
• Metaphorgotten: After Ricky complains that Pericles is costing him money and has apparently killed 29 of his scientists with his experiments, Pericles gives him a much more dark example than usual.

  Pericles: Ricky, one cannot make a genius omelet without breaking a few worthless eggs, right, Brad and Judy? (After they answer) And make no mistake Ricky, I will break any egg that gets in my way. Ed Machine, Cassidy Williams, or perhaps even you.

• No-Nonsense Nemesis: He outright seeks the gang's elimination and in the first season finale is confirmed by Word of God to have killed Mr. E's assistant, Ed Machine. He eventually gets control of a lot of robotic soldiers, making him much more dangerous.
• Not So Stoic: He's shown to be afraid on a few occasions. He gets frightened by the taxidermy in the Jones mansion when it seems that they've come to life, and he seems to genuinely fear the Freak despite knowing that it's Mayor Jones underneath.
• Obfuscating Stupidity: He knew full well about the treasure but played dumb to manipulate the original Mystery Inc into finding the pieces for him. He then intended to betray them, but Mayor Jones betrayed him afterwards, leaving him with a scar.
• Older Than They Look: His lifespan is apparently similar to real life parrots. He's been alive since at least the 30s.
• Overly Narrow Superlative: "I am the smartest criminal parrot in the world!"
• Pint-Sized Powerhouse: He's small, yes, but once knocked Ricky Owens, an overweight adult human, flat on his back with a single backhand-er, wing.
• Polly Wants a Microphone: He's a parrot who, like most fictional depictions, is actually able to talk instead of just repeating what other people say in their presence (though there is actually a reason for this and not just as a character gimmick).
• Pre-Mortem One-Liner: Pericles gives an utterly chilling one before killing Ed Machine.
  Pericles: I have a message for Ricky… or should I say, Mr. E?
  Ed: Say what you have to say and get out of my house!
  Pericles: Oh, dear Ed, you misunderstand. I don't want to say anything.
• Punny Name: In Spanish, "parrot" translates as "perico," so "Pericles the parrot" would be "Pericles el perico." That's also a few letters short of the Italian word "pericoloso," which means "dangerous."
• Rewarded as a Traitor Deserves: A non-fatal version. After he's finished helping betray the original Mystery Inc., he outlived his usefulness to Mayor Jones. Jones then knocked him out, scarred his eye, and locked him up in an insane asylum for 20 years.
• Scars Are Forever: Was given to him by Mayor Jones.
• "Scooby-Doo" Hoax: He pulls one off in Episode 23, dressing up as a hooded ghost and modifying Fred's traps to make Mayor Jones think the house is haunted in an attempt to scare his piece of the Planespheric Disk out of him.
• The Sociopath: When afflicted by the curse, and possibly even without it, as it's implied that unlike all the other villains who were turned evil by the curse he may have been Evil All Along (although this is highly ambiguous).
• Soft-Spoken Sadist: He tends to speak in a slow and soft voice, even while committing various atrocities.
• Stupid Jetpack Hitler: While he never outright expresses Nazi ideology, he's an evil German parrot who's been alive since the 1930's. His Kriegstaffebots, which he hijacked from Abigail Gluck, are evocative of SS soldiers, and Velma even calls them "World War II-era [robots]".
• Super-Strength: In Parrot standards. Somehow has the strength to lift and carry pieces of the Planispheric disks (which are bigger than his own body, not to mention they seem to be made of metal), and can send Mr. E flying off his feet with a single slap of his wing.
• Talking Animal: He's a parrot who can talk.
• Team Pet: For the old Mystery Incorporated. Specifically he belonged to Ricky Owens/Mr. E.
• Token Evil Teammate: For the old Mystery Inc. Made especially clear in the finale. He betrayed them and worked with Mayor Jones to blackmail their families so that he could get a treasure.
• Took a Level in Kindness: After the Evil Entity's destruction and the creation of a new reality, Pericles is still Ricky's pet and the advertising mascot for his company. He also has no scar and speaks in a cheerful, goofy voice.
• The Unfettered: He's quite willing to do anything to accomplish his goals, and has quite the body count.
• Used to Be a Sweet Kid: At least from what we could tell from Ricky's flashback of how they met.
• Villainous Breakdown: Becomes much more unhinged after "Wrath of Krampus" and more prone to psychotic outbursts.

Mr. E

Mr. E/Ricky Owens

Voiced by: Lewis Black, Scott Menville as a teenager

^{Click here to see him in his youth}:

A mysterious benefactor assisting the new Mystery Inc.

It is later revealed that his true identity is Ricky Owens, one of the missing kids from the original Mystery Incorporated. Now, he is the head of Destroido and seeks to return to Crystal Cove...

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• Ambiguously Evil: We don't know enough about his motivations to really determine whether he's an actual villain or not. His total unconcern for the gang's safety (see Omniscient Morality License below for an example) suggests he's a Nominal Hero at best, though for all we know he could be something much worse. In the second season he crosses the line into much more clear-cut villainy, though whether he really does have the ultimately good intention of saving the lives of everyone in Crystal Cove, as he claims to Velma and Marcie, making him a Well-Intentioned Extremist, or just wants power for himself, as he says to Professor Pericles. With the revelation that the Entity influences minds, further complicates the matter as to whether it was making him more self-serving, or just deluding him into thinking he was doing good by finding it.
• Batman Gambit: The Alice May mystery was staged by Mr. E so that the gang would discover the yearbook with the picture of the original Mystery Inc. and start looking into the real mystery under Crystal Cove.
  • Mr. E does it again in Episode 25 — in order to bait Prof. Pericles, he hires Alice May again to mess with the gang.
• Big Bad Duumvirate: With Professor Pericles in the second season, though Pericles is clearly the dominant force among the two. He eventually loses this position after Pericles pulls an Eviler than Thou and spends the remainder of Season 2 as his (forced) Dragon.
• Card-Carrying Villain: After teaming up with Pericles, he actually at one point referred to himself as evil.
• Corrupt Corporate Executive: Is the head of Destroido, and thus responsible for all its environmental damage and dangerous products. Though he's said that he's willing to destroy his own company if it means getting his hands on the pieces of the disc.
  • He seems to change his mind about the time of The Horrible Herd. He spends the entire episode griping about Pericles wasting Destroido's money and scientists on mutant cattle and missile launchers.
• The Dragon: To Professor Pericles.
• Death Seeker: By the end of the series, Ricky is looking forward to the fact that he believes none of them are going to survive.
• Delighting in Riddles: Lampshaded; see Figure It Out Yourself.
• Deus ex Machina: Half the time Mr. E contacts the kids, it's not to advance his own agenda but to grant them a clue from "on high". Although, considering we know next to nothing about him, it may all be part of an even bigger plan.
  • Though with Fridge Brilliance when you realize that if the gang didn't survive/solve the little mysteries, then they wouldn't unravel the big one about Fred Jones Sr being the Freak and taking Fred from Brad and Judy, and Pericles and the disc, and, well, everything! If he hadn't helped, they wouldn't have done what he wanted later.
  • Of course, why he would want all that out in the open is still up in the air...
• Enemy Within: He lost his good side to the Sitting Room.
• Even Evil Has Standards: As the series reaches its end he becomes disgusted with Pericles, at first because of Pragmatic Villainy, and eventually because of the atrocities he's caused.
  • Later, he has a Heel Realization where he realizes that Cassidy was right about the treasure and the curse, and refused to order the deaths of the townspeople for Pericles (though the evil parrot forced him to via Cold-Blooded Torture). He also expresses regret at Hot Dog Water's death via Heroic Sacrifice to delay them from following Mystery Inc., and has his own Heroic Sacrifice saving the kids from the Evil Entity.
• Evil Counterpart: To Shaggy.
• Evil Genius: Very intelligent, though not to Pericles extent. Often forming Gambits, and manipulating behind the scenes, in addition to creating his own company. He also can perform plastic surgery.
• Evil Plan: Not sure what it is exactly but it's driving the Myth Arc.
• Fat Bastard: After the Cosmic Retcon removing all the evil, he's considerably thinner and resembles his younger self more.
• Figure It Out Yourself: At one point, Shaggy just asks Mr. E if he could give them a straight answer instead of a weird riddle.
  Mr. E: Where's the fun in that?
• Formerly Fit: In his high school days, he was as thin and lanky as Shaggy. However, as he also shared Shaggy's trademark appetite, it caught up with his physique once he grew up and became grossly obese. Before the Cosmic Retcon, he's a good look at what Shaggy would look like if his waistline ever caught up with his appetite.
• Heel–Face Turn: Attempts one in Gates of Gloom when he refuses to order the deaths of the townspeople. A few good doses of cobra venom, however, put a stop to it real fast. He finally pulls this when trying to save the current Mystery Inc gang from being devoured by the Evil Entity, but is devoured himself in the process.
• Heroic Sacrifice: Saves the gang from the Evil Entity but is killed by it seconds later. As with all its other victims, he's brought back to life when its erased from existence.
• Identity Concealment Disposal: In the second season, once his identity has been revealed, he usually just shows up in person rather than use the various convoluted methods of communication he did in the first season.
• Leitmotif: One that he plays himself In-Universe on a keytar.
• Love Redeems: It's ultimately his love for Cassidy that breaks the curse's hold on him.
• Meaningful Name:
  • Assuming that his first name is actually Richard, it means “brave king”. It’s somewhat of an Ironic Name considering he’s his team’s Lovable Coward, but on the other hand, he was the leading figure in bringing the case of Mystery Incorporated’s disappearance to the kids and he ultimately remained the Only Sane Man/Token Good Teammate by the end of the show.
  • Owens is derived from the Greek word, “eugenia”, which means “well born” or “lamb”. Lambs represent innocence and are associated with God (likely referring to how the Entity/treasure ruined him).
• Omniscient Morality License: Subverted, while he seems to believe this, considering that he nearly kills the gang with Alice May in order to lure out Professor Pericles, ultimately he does not consider himself a "hero" and later calls himself evil.
• Only Sane Man: Among his cohorts in the second season (Pericles, Brad, and Judy), he's the only one who the curse corrupted to just evil rather than to insanity.
• Pet the Dog: Can briefly be seen looking at pictures of Cassidy in "The Devouring", possibly hinting at regret for her death.
  • "Gates of Gloom" reveals that he actually didn't know she was dead. He was looking at her pictures because he was getting worried that he hadn't heard from her. He gets another Pet the Dog after he finds this out, by refusing to order the deaths of the people of Crystal Cove. It doesn't end well.
• Pragmatic Villainy: In episode 43, "The Horrible Herd", he outright tells Pericles that he has gone too far with his plan this time, mainly because the cattle had apparently eaten 29 of his scientists, and the money they had cost (in addition to having to explain it) rather than moral concerns.
• Punny Name: Well, his pseudonym is this, not his real name.
• Redemption Equals Death: Finally turns good and protects the Gang from the Evil Entity, saving them but being eaten by it in the process. Thankfully, this is undone with its destruction.
• Restraining Bolt: In "The Devouring," Professor Pericles implants mutated cobra venom in his spine, which he can release small doses of with the press of a button whenever Ricky steps out of line.
• The Reveal: In episode 21, we find out that he's Ricky Owens of the original Mystery Inc., and also the former owner of Professor Pericles.
• Revealing Cover-Up: Threatens the kids over the locket they found, thereby ensuring they'll investigate it. Which was likely what he was going for.
  • A more bizarre example is through the messages in Shaggy's bag of chips, despite having no way of knowing if they'd receive them or in what order they'd be found in.
• The Sociopath: When afflicted by the curse. Unlike Pericles, Brad, Judy, and Fred Jones Sr., however, Mr. E is able to break free of this before the curse's undoing.
• The Tape Knew You Would Say That:
  • Holds a two-way conversation via car radio... when the other party has no discernable microphone.
• Token Good Teammate: After Cassidy dies, the role went to Brad and Judy, but once they became thoroughly corrupted, Ricky gains the position instead, coming to realize the error of his and the others' ways and attempting to put a stop to it.
• Took a Level in Kindness: After the Evil Entity's destruction and the creation of a new reality, he's a much better, happier, and skinnier person, and his company is dedicated to helping the environment rather than hurting it.
• Used to Be a Sweet Kid: Shown in a flashback in episode 33.
• Villain Protagonist: Season 2 sees him take on a secondary protagonist role, acting as the main focus amidst the original Mystery Incorporated as he's forced to see how low he's willing to sink in the name of obtaining the pieces of the Planispheric Disk, but in turn see whether he still has a heart beneath it all.
• The Voice: Until we see who he really is in episode 21.
• Voice with an Internet Connection: No emails yet, but he apparently knows the gang's phone numbers and addresses.
  • He communicated through a computer in episode 15 though.
• The Watcher: Throughout Season 1.
• Would Not Hurt A Child: He's disgusted when Pericles has one of his robots shoot Hot Dog Water to death and calls him out on it.

Ed Machine

Ed Machine

Voiced by: Richard McGonagle

The head of Destroido, and an associate of Mr. E.

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• Alone with the Psycho: With Pericles in "All Fear the Freak". True to the trope, Angel tries to call and warn him, but his phone's in the car.
• Bald of Evil: He's bald and is also a minor antagonist.
• Big Damn Heroes: In "All Fear the Freak", he shows up in his car and saves Scooby and Shaggy from the Freak.
• Big Fancy House: Lives in one and dies in it too.
• Corrupt Corporate Executive: He's the head of Destroido, which is among other things guilty of using landfill waste as an ingredient for snack products. Though he may only be the face of it, as he works for Mr. E, and in season 2, Mr. E calls it [his] company, and later says that he build it.
• The Dragon: To Mr. E.
• Enemy Within: He lost his good side to the Sitting Room.
• Enraged by Idiocy: When trying to cryptically deliver a clue to Daphne by pushing a book out of a shelf, hoping she'd open it. She puts it back in, and he pushes it out again, this process repeats itself, before Ed finally yells at her to open it, and running away before she, or the audience, sees him.
• Killed Off for Real: Word of God confirmed that Pericles did indeed kill him in the Season 1 finale.
• Meaningful Name: "Ed" is usually short for "Edward", which means "wealth-guardian", befitting how he is The Dragon and the head of a corrupt corporation.
• Non-Indicative Name: A popular theory as the show was airing was that he was a robot due to his strange name, though it ultimately doesn't mean anything major.
• Not So Stoic: A few times, like when Daphne doesn't take a hint, or when the Cicada monster attacks him, or when Pericles kills him.
• Nothing Is Scarier: It's never revealed exactly what Pericles did to him. We just get a Scream Discretion Shot, and Word of God confirms that he didn't survive the encounter.
• Scream Discretion Shot: The last we see of him is him being asked to deliver a message to Mr. E by Professor Pericles. Pericles then confesses he doesn't mean to say anything. Cut to outside the house with sounds of wings flapping and Ed screaming.
• The Stoic: He simply does his job, and doesn't show much emotion outside of being serious. The most emotion he shows is when Pericles is killing him.
• What Happened to the Mouse?: Unlike all the other deceased characters who return in the finale, Ed was too unimportant to give a scene to.

Brad Chiles and Judy Reeves

Bradley "Brad" Chiles and Judy Reeves

Voiced by: Tim Matheson and Tia Carrere, Nolan North and Kari Wahlgren as teenagers

Two members of the original Mystery Incorporated, and Fred's real biological parents.

---

• Adaptational Attractiveness: Compared to Fred's parents in the Pirates Ahoy! movie in the What's New? continuity, they're definitely a step up.
• Adaptational Badass: Though Fred's dad, Skip, in What's New, Scooby-Doo? is a Badass Bystander (his wife, Peggy, was a Damsel in Distress), Brad and Judy were the original members of Mystery Incorporated, having actively investigated mystery sightings themselves on a regular basis back then, as well as being trap-makers.
• Adaptational Villainy: Thanks to the Curse, they're definitely not a Nice Couple, unlike Fred's parents from What's New, Scooby-Doo?.
• Ambiguous Situation:
  • It is unknown as to why they returned to Crystal Cove two years after the Freak blackmailed them, nevermind why they brought Fred along with them.
  • Jones's wording during his confession about Fred's true parentage implies that returning to Crystal Cove with Fred was Brad's idea and that Brad was up to something.
    Mayor Jones: Brad Chiles is your real father. Two years after they [the original Mystery Incorporated] left, Brad tried to return to Crystal Cove. By that time, he and Judy had married and they'd given birth to a baby boy. I had to stop Brad, I told them you'd be safe, so long as they never returned again.
• Archnemesis Dad: As of "Wrath of Krampus", Fred seems to view them as such. In the next episode, he actually calls them even more evil than his fake dad!
• Bitch in Sheep's Clothing: They act nice and polite to the gang, but do questionable things behind their backs.
• Co-Dragons: To Professor Pericles. As Mr. E. unhappily found out when he got a snake implanted into his spine.
• Daddy Had a Good Reason for Abandoning You: Mayor Jones had threatened Fred's life to force them to stay away from Crystal Cove.
• A Day in the Limelight: In "Grim Judgement".
• Deal with the Devil: They try this in the finale. It doesn't end well for them.
• Didn't Think This Through: Unfortunately, despite Cassidy's warning, they press on with this course of action and the predictable outcome happens: in trying to save Fred from corruption, they become corrupted themselves, and end up so uncaring that they willingly hurt the son they wanted to protect in order to get to the treasure.
• Dissonant Serenity: The two are perpetually cheerful as part of their Sickenly Sweethearts routine, maintaining said cheerfulness even when conspiring to steal from their son, coming across as creepy and unnatural. It ultimately serves to highlight their sociopathic natures, as they only lose this demeanor as the curse takes hold of them completely, becoming irritable in general but especially with each other.
• Enemy Mine: They only teamed up with Pericles in the first place because they thought that getting the Planespheric Disk before Fred did would keep him safe. Too bad they fell to the curse.
• Enemy Within: They lost their good sides to the Sitting Room.
• Evil Counterpart: Increasingly so to Fred and Daphne. "The Man in the Mirror" has them go so far as plastic surgery to impersonate them.
• Face–Heel Turn: The Curse of Crystal Cove got to them, making them greedy for the Planespheric Disks.
• False Friend: To the new Mystery Incorporated. Though as we learn by the end of the show, they were genuine about it at first, only to fall victim to the curse.
• Finishing Each Other's Sentences: Part of the full Sickeningly Sweethearts package.
• Foil: To Mayor Jones. Jones pushed away Fred to the point that he nearly let him die, but ultimately still loved him in spite of the curse, while Brad and Judy pushed away Fred to protect him, but the curse ultimately overtook them.
• Foreshadowing: They debut in "Web of the Dreamweaver". A joke in that episode is a bunch of incidentals saying that they love something more than their own children.
• In the Blood: Fred's lack of intelligence but brilliance when it comes to traps? It comes from them.
• Ironic Name: A reeve is a historical Canadian term for the chief official of a town, such as a president, mayor, head of council, etc. Neither Brad or Judy were one, but their victimizer, Jones, is.
• It's Not You, It's My Enemies: They teamed up with Pericles to get the pieces of the Disk not because they put the Disk first before Fred, but because put Fred first, believing that they needed to keep the Disk and its dangers away from their son. An admirable act, albeit Not Quite the Right Thing.
• Jerkass: More and moreso as they become more corrupted by the curse.
• Kick the Dog: Once they start getting closer to the treasure, their love for Fred decreases as the treasure influences them. When closest to the treasure, they only barely acknowledge him to be their son at all.
  • They commit arson by burning down City Hall.
• Knight Templar Parents: They've insisted on several occasions that their actions are "for Freddy's own good".
• Luke, I Am Your Father: They're Fred's real parents.
• Meaningful Name:
  • Brad Chiles and Fred Jones's names are structured similarly.
  • "Chile" is a nonstandard way of spelling "child", usually in southern U.S. dialect. Brad was one of the original Mystery Incorporated kids, and a major part of his plotline is that Fred is his long-lost son.
  • "Chile" is close to "chilly", referring to Brad and Judy growing distant from Fred.
• Nice Couple: They're an amicable bunch when not afflicted by the curse.
• Nice Job Breaking It, Hero:
  • Returning to Crystal Cove despite a monster (who clearly knows a lot — he can make forged documents with implicating information) already threatening to hurt your family if you attempt to do so. There's no indication that the families of Brad and Judy were hurt, but they brought their baby son with them, who they might as well as presented with a silver platter.
  • They agree to helping Pericles under the belief that they wouldn't succumb to the curse and that this would keep Fred safe. Guess what happens. In addition, this causes them to be unable to bond with Fred.
• Noodle Incident: Mayor Jones somehow managed to get the slip on them and took baby Fred hostage when they attempted to return to Crystal Cove for unknown reasons.
• Not Quite the Right Thing: Having an Enemy Mine with Pericles to retrieve the Planespheric Disk, believing that not doing so would lead to Fred getting hurt and falling to the curse while looking for it himself. They themselves end up falling to the curse instead.
• Parents as People: Since Fred was taken away from them when he was still a baby, they have no idea how to be parents. All they know is performing a task like staying away from Crystal Cove or helping Pericles complete the Planespheric Disk will keep him safe; all they know is protecting their son from a distance.
• Pet the Dog: In spite of their villain status, they do at least seem to truly love Fred. At one point when breaking into Velma's room to find the disk pieces, they stop to fawn over how cute their son looks in a group picture Velma has. They also really admire his trap-making skills, even when having to bypass these traps themselves.
• Sanity Slippage: All people who are involved with the curse go insane with evil and greed, but with Brad and Judy, we actually get to see the entire process. Compare them in their debut - two people who love each other and care for their son (despite being emotionally distant from him since they never got to raise him) and have a fondness for their old friends, to them in the finale - two utter psychopaths who don't care about their son at all, gleefully backstab their old friends without a second thought, and even turn hateful toward each other in the end.
• Shout-Out: Brad's appearance is based off of James Coburn, according to Word of God.
• Sickeningly Sweethearts: Until they're closest to the treasure, in which they become petty and hateful toward each other.
• The Sociopath: Both of them when afflicted by the curse.
• Strong Family Resemblance: Fred has Brad's eyes and Judy's face and hair, especially in their youth.
• Surgical Impersonation: Of Fred (by Brad) and an older Daphne (by Judy), in "The Man in the Mirror" and Pericles doesn't care enough to have it undone, to their great distress and mutual sniping.
• Token Good Teammate: After Cassidy's death, they both seemed to fill the role due to the following factors: Even if they are doing questionable things, they still worry about Fred's safety and believe that owning all the disk pieces will make it safer for him, and they don't initially seem to be aware of that Cassidy is dead, or that Pericles was responsible — when asked about her status, they were told she's "no longer a concern".
  • As the season progresses, they show more of their evil side and Mr. E takes on the role instead. Concern for Fred's safety is now nil - they shoot down his helicopter with a rocket launcher, they call Pericles a genius when he all but states that he has murdered Cassidy and has no qualms about doing the same to E, and betray Mr. E when he tries to get their help dealing with Pericles.
• Took a Level in Kindness: After the Evil Entity's destruction and the creation of a new reality, they are dual obstetricians and are actually good parents to Fred who lovingly raised him, as shown by a picture on the wall of them with Fred as a toddler.
• Walking Spoiler: They don't even get mentioned until the Season 1 finale and then that's when things go downhill.

The Evil Entity

The Evil Entity

Voiced by: Clancy Brown

^{Click here to see his physical form when he takes over Professor Pericles}

The creature within the treasure of Crystal Cove, a crystal sarcophagus created by the first mystery-solving group to seal him away. However, his influence continues to affect the inhabitants of Crystal Cove as he seeks freedom...

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• Ax-Crazy: Devours the resident of Crystal Cove with sadistic relish and makes it clear he plans to devour the entire universe.
• Big Bad: Of the Series Finale, and he serves as the Greater-Scope Villain for the entire show.
• Big "NO!": When Scooby and the Gang shatter the crystal sarcophagus, which he was using as a medium to draw power from another dimension, resulting in his demise.
• Break Them by Talking: His "Group I Am Your Author" talk makes them hesitate long enough for Pericles to arrive and set him free.
• The Chessmaster: He's spent untold years manipulating, corrupting, and scheming, all working towards getting someone to release him from his prison.
• The Corrupter: He's The Man Behind the Man to every other villain in the show.
• Dark Is Evil: He is associated with darkness and is by far the most evil character in the series.
• Deader than Dead: The Gang destroy the crystal sarcophagus, causing the dimensional link he'd created through it to collapse into a black hole, sucking in and obliterating him. As a result, he and his taint on Crystal Cove are erased from history.
• Death by Irony: Spends untold centuries manipulating and corrupting mystery solving teams, especially the Team Pet. In the end, he meets his end at the hands of one of them, with the Team Pet putting the final nail in the coffin (quite literally).
• Eldritch Abomination: The thing in the coffin is part of a race of beings called Annunaki, interdimensional beings who have no physical forms on Earth so they inhabited the bodies of animals. Most of the Annunaki have willingly aided humanity in its growth and are generally benevolent, but the thing in the coffin is said to be one of a few negative Annunaki, the most evil of them all. The form he takes when possessing Pericles's body fits the mold of an Animalistic Abomination (he has a giant head like Pericles, scar and all, only with horns and a fanged beak, and a large number of squidlike tentacles).
• Everyone Calls Him "Barkeep": He is never really referred to as anything other than the Evil Entity.
• Evil Counterpart: In a couple ways, it's this to Scooby-Doo. Scooby is a descendant of other members of the Entity's species, and both are Big Eaters. However, where Scooby is a heroic Lovable Coward who isn't defined by his hunger, the Entity is an Omnicidal Maniac wrapped in a Villainous Glutton whose entire existence is defined by being hungry for power in more ways than one.
• Fisher King: A villainous variant. Destroying his sarcophagus erases him, and his entire influence on history, from existence and the Crystal Cove is shown to be a much happier place with his influence gone.
• Flat Character: The Entity's entire character is to be a vile, gluttonous monster. He lacks even a veneer of charisma like previous movie antagonists and his goal is nothing more than devouring everything for power. This signifies the terrifyingly alien threat the gang face.
• Good Hurts Evil: The Power of Friendship between the gang repels and hurts him.
• Greater-Scope Villain: He is the indirect cause of the whole plot by being the source of corruption among the original Mystery Inc. and all of the monsters. However, due to being sealed, he is unable to become a direct influence, with Mayor Jones, Pericles, and Mr. E. serving as the main villains instead — that is, until he's finally released in the Series Finale and becomes the Final Boss.
• Hoist by His Own Petard: It was partly via his manipulations the Gang came together. They're ultimately the ones who kill him, with Scooby-Doo, the animal mascot (the one that usually fell to corruption first), striking the final blow.
• I Am Not Weasel: The thing inside the Crystal Sarcophagus is not actually called Nibiru. Nibiru is the name given to the period when Earth and the Annunaki's homeworld are able to interact with one another.
• Knight of Cerebus: The story becomes dark, even by its already dark standards for a Scooby-Doo series, when things begin building towards his release and Anyone Can Die is in full effect. Then he's freed from his prison and proceeds to let loose a World-Wrecking Wave that reduces Crystal Cove to a flaming ruin before he eats the entire town ONSCREEN. And considering his being erased from existence turns the world into a Lighter and Softer setting, it seems safe to say he's the reason the show was so dark, making him this on a Meta level.
• Large Ham: He arguably eats as much scenery as he does people.
• Living Shadow: When he's finally released from his prison, he appears as a living mass of shadows until he possesses Pericles' body.
• The Man Behind the Man: Episode 47 revealed that Pericles is actively working to find the cursed treasure so he may free the thing in the crystal sarcophagus, which he refers to as "master". Given the reoccurring trend of animal mascots betraying their groups and the fact that Annunaki can only inhabit the forms of animals, it's likely that the being inside the crystal coffin has been systematically mind raping or corrupting the talking animal mascots of the mystery groups that found the Planispheric Disc so he could have a physical agent to free him (and Episode 46 reveals that talking animals are descended from Annunaki hosts, which probably made this easier to do to the animals than the people).
• Mythology Gag: Compare his non-physical appearance to the other appearances of sinister eyes◊ in previous Scooby-Doo series.
• Nice Job Fixing It, Villain: During the last episode, when he captures Scooby-Doo in order to take over him and become corporeal, Professor Pericles demands to be the vessel instead. Not only does the Entity possess and kill the bird, ridding our heroes of their Arch-Enemy, it's Scooby who eventually destroys him.
• No Name Given: He's only referred to as the Evil Entity in the series proper.
• No-Nonsense Nemesis: Within ten minutes of appearing, he absorbs and mutates Professor Pericles' body, devours the remaining members of the original Mysteries Inc along with the entire population of Crystal Cove except the Scooby Gang, and causes the town to burn in his efforts to find and destroy the heroes. Definitely the least humorous and most terrifying monster in the Scooby-Doo franchise.
• Not Hyperbole: In the penultimate episode, it declared that once it was free, everything would burn. In the finale, he proves that he was being absolutely serious.
• Oh, Crap!: When he sees Scooby launch a spear on a collision course with what amounts to his Soul Jar and there's nothing he can do about it.
• Omnicidal Maniac: The Annunaki in Nova states that his goal is to consume humanity to gain increased power and eventually destroy the ENTIRE UNIVERSE, and he himself claims that he will devour entire galaxies!
• One-Winged Angel: Goes from an already terrifying Living Shadow to a squid-like Eldritch Abomination capable of reducing Crystal Cove to flaming ruin in seconds.
• Ret-Gone: When he's sucked into the portal formed by the crystal sarcophagus' destruction, eradicating him from existence and rewriting history as if he'd never influenced Crystal Cove.
• Satanic Archetype: A dark-themed and exceptionally-malevolent member of an otherworldly, normally-benevolent species associated with celestial objects and the stars, who was imprisoned in a can which is in turn sealed underground. His presence has had a corrupting effect on people for centuries, driving people who demonstrably would have otherwise been upstanding and decent into commiting wicked deeds out of greed and selfishness and to submit to their worst impulses, and he's furthermore implied to be the entire reason In-Universe why the show itself is so much darker than the Scooby-Doo franchise norm. Once the Entity is freed from his can, he possesses a physical host for himself and mutates the host's body into a monster while subsuming their soul, then he summons an army of other, lesser evil members of his kind to act as his minions, and he turns Crystal Cove into an apocalyptic, volcanic hellscape whilst attempting to destroy humanity and the Earth before he turns his attention to conquering and ravaging the stars themselves. Finally, when the Entity is destroyed for good at the end of this apocalypse, the old world is erased, and a new, much more idyllic and happy world free of his dark influence takes its place.
• "Scooby-Doo" Hoax: Very much Averted. He's been responsible for these occurring on a regular basis around Crystal Cove for centuries, but like the monsters from Zombie Island, the entity himself is very real, and very, very dangerous. When he's released in the series finale, he proceeds to demonstrate the difference between a bunch of people dressed up as monsters, and a real one, very graphically.
• Sealed Evil in a Can: Trapped inside a crystal sarcophagus, but he works to influence events in order to escape. After he escapes, he turns the sarcophagus into a connection to another dimension to summon his Mooks and draw strength. Unfortunately for him, this means that destroying it takes him with it, erasing him from existence.
• Snowballing Threat: The member of his brethren who possesses Nova's image describes him as such in "Come Undone", stating that from the moment he's freed from his can onto the Earth, he'll "grow more powerful every second." As soon as the Entity is both freed and has gained a vessel, he destroys Crystal Cove, grows increasingly larger as he devours all the residents, and it's explicitly stated that the end result of the Entity's rampage will be him obliterating the Earth and devouring the entire observable universe.
• Soul Jar: His crystal sarcophagus not only allows him to draw in power from other dimensions but also sustains his life. Destroying it flat out erases him from existence and retroactively rewrites history to erase his influence from it.
• This Cannot Be!: His reaction to Scooby and the Gang shattering the Crystal Sarcophagus, triggering a reaction that erases him from existence.
• Time Abyss: We have no idea how old this thing really is.
• To Serve Man: He devours all of Crystal Cove to feed off their energies and grow more powerful.
• Unseen Evil: He spends most of the series as a Sealed Evil in a Can, influencing everything from behind the scenes in terrible ways, and only being known to the audience as a demonic voice. He finally manifests in the finale and proves to be every bit as terrifying as he was made out to be.
• Villainous Breakdown: He goes from A God Am I Evil Gloating to Oh, Crap! when he realizes Scooby just fired an attack that is going to destroy the Crystal Sarcophagus. He continues to scream in disbelief as the imploding interdimensional portal sucks him to his doom.
• Villainous Glutton: His entire plan is to devour all of humanity so he can go powerful enough to devour entire galaxies and then the entire universe. All in the name of making himself more powerful.
• Walking Spoiler: Floating, actually.
• Weirdness Magnet: Velma believes that the evil Annunaki's imprisonment under Crystal Cove is the reason for all the losers in monster costumes; when the Entity is destroyed and all his evil undone, she is proven correct, as all the mysteries the gang solved over the series have now never occurred, and life in Crystal Cove is better for pretty much EVERYONE! Subverted for the gang themselves, because they liked having mysteries to solve.

Minor Antagonists

Alice May

Alice May

^{Click here to see her other monster outfit (Spoilers)}
Obliteratrix

Voiced by: Hynden Walch

A new student at Crystal Cove High. At the end of her debut episode, it is revealed that she is an agent of Mr. E.

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• The Bus Came Back: Came back in Episode 25 as part of Mr. E's plan to get Pericles out into the open.
• Dark Action Girl: As Obliteratrix, she has a degree of knowledge about unarmed combat and acrobatics.
• Daddy's Little Villain: Alice May/Carlswell, daughter of The Creeper... except not, as it's revealed this is actually a lie orchestrated by Mr. E. to get an old yearbook.
• Expy: Alice shares traits and resemblance with Gwen Stacy, including light blonde hair, black headband, green-and-black striped shirt and having female names for both first and last name.
• Five-Second Foreshadowing: Her motive confession at the end of "The Legend of Alice May" makes no sense, as she claims she was a little girl when the gang got her father, the Creeper, arrested... despite her being around the same age as the gang and that the gang didn't start mystery-solving until they were teenagers. Shortly after she confesses, it is revealed in a conversation between Ed Machine and Alice that she was lying.
• Hammerspace: Obliteratrix. This was lampshaded by Shaggy.
  Shaggy: Like, where does she keep getting these weapons?! That outfit has no pockets!
• Latex Perfection: Even more than usual; in the intro to "The Legend of Alice May", Alice is apparently wearing a mask of her face over a Ghost Girl mask over her actual face.
• Little Miss Con Artist: In her first appearance, with her con about being the Creeper's daughter.
• Ms. Fanservice: As Obliteratrix. Her Stripperific outfit leave little space to imagination.
• Mysterious Mercenary Pursuer: Obliteratrix invokes this, as she starts attacking the gang for unknown reasons.
• Mysterious Past: We know nothing about her true past or identity. Her name might not even be "Alice May".
• Nightmare Fetishist: Despite her jealousy at Fred's attention toward her, Daphne has nothing against Alice initially... not until this aspect of her personality reveals itself. Afterwards, Daphne is rightfully suspicious of her.
• Pet the Dog: She's one of the many jailed criminals in "Wrath of Krampus" who plays her part in the gang's own "Scooby-Doo" Hoax, even if it is just running "scared" as the Krampus destroys the cafeteria while "kidnapping" someone. Mr. E. ought to have posted her bail again...
• Ret-Gone: In the new reality created by the Evil Entity's destruction, the masked villains of Crystal Cove all have lived good and normal lives instead of becoming masked villains. Alice May is even shown (in flashback form) among the examples when Velma talks about it.
• Stripperific: As Obliteratrix, she was wears a high-tech black leather dominatrix-type of costume arranged in rings around her body.

Danny Darrow

Danny Darrow

Voiced by: Dwight Schultz (Old), Will Shadley (Young)

The main villain of "Escape From Mystery Manor", and the last surviving member of the Darrow Family.

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• Ambiguous Situation: Danny allowed Mystery Inc. to escape the ground swallowing them to death without saving Danny himself. Fred thinks that Danny allowed them to escape without him as a kind act, but did he? Velma theorises that Danny didn’t try and escape with them because of the supposed curse. Did he willingly let himself die out of guilt and kindness or did he seek death as an escape from the curse? It’s possible that it was a mixture of both.
• Ax-Crazy: His traps are very clearly designed to kill.
• Even Bad Men Love Their Mamas: If his reaction to Scooby imitating her is any indication, he loved his mother and misses her dearly.
• Fatal Flaw: He's obsessed with his "treasure", which is actually a piece of the Planespheric Disk, to the point he has wasted his life away on it, which he doesn't realise until it's too late.
• Foil: For Fred, both being cunning Trap Masters.
• Sanity Slippage: 70 years of isolation trapped in his family's manor hasn't been kind to his sanity.
• Shout-Out: His traps and voice-over tapes are a clear homage to Jigsaw.
• Sole Survivor: By the time the gang find him, his relatives are long dead and he's the only surviving member.
• Trap Master: His house is filled to the brim with booby traps, which the gang have to evade.

Crybaby Clown

Crybaby Clown/Baylor Hotner

^{Click here to see him unmasked}
Baylor Hotner

Voiced by: Mark Hamill (Crybaby Clown), Matt Lanter (Unmasked)

The main villain of two episodes at the start of Season 2.

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• Bitch in Sheep's Clothing: He may put up a friendly act, but in reality he is such a jerk he holds the distinct honor of being one of the few antagonists in the entire franchise that the heroes (Fred) flat-out punched in the face.
• Cut Lex Luthor a Check: He kidnaps a host of people for his personal staff for the set of his new movie, and Daphne to be his small town girlfriend for the press... when he could have easily hired those people to come with him and Daphne was already coming with him.
• Goo Goo Getup: As Crybaby Clown, his disguise includes wearing a onesie, a diaper, a bib and a bonnet.
• Monster Clown: His disguise as Crybaby Clown is a hulking clown-like monster clad in baby clothes.
• Mr. Fanservice: He is a parody of Taylor Lautner after all.
• No Celebrities Were Harmed: He is based on Twilight star Taylor Lautner.
• Not-So-Harmless Villain: Crybaby Clown very nearly succeeded in kidnapping a large amount of people.
• Ret-Gone: In the new reality created by the evil entity's destruction, he never became the Crybaby Clown.
• Stupid Sexy Flanders: Not even Scooby or Fred can deny Baylor Hotner's attractiveness.
• Temporary Love Interest: For Daphne.

George Avocados

George Avocados

Voiced by: James Arnold Taylor

The other mayoral candidate for Crystal Cove.

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• Ascended Extra: He first appears as Mayor Jones's rival, then as a guest at a dinner party, he becomes more important when its revealed that he's considerably poorer (Scarebear), and farms avocados, which are accidentally blown up he is the ghost in "Theater of Doom", and upon his capture Fred exclaims "Yes, finally! I knew you'd be the villain eventually!" and he states that it was finally him after previous misdirects.
• Butt-Monkey: With the kind of luck he gets, is it any wonder he turned to crime?
• Bitch in Sheep's Clothing: While a jerk, he's not the monster until "Theater of Doom".
• Generation Xerox: Despite his attempts at avoiding it.
• Obviously Evil: Lampshaded.
• Pronouncing My Name for You: Whenever his name is spoken they pronounce it like the plant. He always corrects them.
  George: That's Avocados.
• Red Herring: He's not the Ghost Trucker nor the Scarebear. When they finally catch him, they lampshade it.
  Fred: Yes! Finally, I knew you'd be the villain eventually!
  Avocados: Alright, you got me, I suppose you're wondering after so many prior misdirects, why now?
  Daphne: Actually no, not really. We kinda always knew you were evil.
  Avocados: Okay fine.
• Ret-Gone: In the new reality, though we don't see him, Velma implies that he never became a villain, possibly not even a jerk.
• The Rival: To Mayor Jones for the next mayoral campaign.
• Then Let Me Be Evil: He was always kind of a jerk but he really did try to not follow in his family's footsteps. It was just that his every attempt to be successful on the straight and narrow were unintentionally ruined by the gang while they kept accusing him of being the Monster of the Week. After everything that happened to him, it was hardly surprising when George gave up and just became and embraced his family's legacy.

Gary and Ethan

Gary and Ethan

Gary

Ethan

Voiced by: Tony Cervone (Gary Season 1), Jeff Bennett (Gary Season 2), Mitch Watson (Ethan), Clancy Brown (Hebidiah Grim)

Two of Fred's teammates on the school's soccer team.

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• Ascended Extra: Were just background characters, who gradually got more and more screen time, before being the villain(s) in “Grim Judgement”.
• Creator Cameo: They’re voiced by writers from the show.
• Evil Red Head: Ethan.
• Fake Ultimate Hero: That's the gist of their plan, one shows up as Hebidiah Grim, the other fights him off and saves a girl.
• Jerk with a Heart of Jerk: Gary pretends to have been hurt by Ethan's remarks, but admits he was just messing with him.
• Jerkass: Both of them.
• Hidden Heart of Gold: When Ethan realizes he might have hurt Gary's feelings, he apologizes and feels bad, when Gary reveals he was screwing with him, Ethan gets embarrassed.
• Large Ham: As Hebediah Grim.
  "YOU SHALL BE JUDGED!"
• Poster-Gallery Bedroom: Ethan's room is filled with soccer paraphenalia, soccer trophies, a Bend It Like Beckham poster... and a bit of Drama Club material.
• Slut-Shaming: A more child friendly subversion. Hebediah Grim repeatedly assaults girls because of their necklines, leg exposure, or make-up because he's a Puritan Judge. He curiously absolves Velma of any indiscretions, but only because he thinks she's homely. However, it's all just a ploy to get Gary and Ethan the girls, whom they're attracted to implicitly because of these qualities.
• Those Two Guys: Though they don't like each other.
• Too Dumb to Live: They thought climbing a mesa with their soccer ball would help them win the game. When they play Hebediah Grim, they plant a yearbook on a patsy, with their names on the book. In addition, the video they have setting up Gary's alibi that Ethan accesses has both him and Ethan on it, meaning it was recorded earlier.
• Took a Level in Kindness: Their ultimate fate, without the negative influence, they turn out to be pretty nice and friendly, at least to Fred, complimenting him on winning their game.

Kriegstaffebots

Kriegstaffebots

Voiced By: Dee Bradley Baker

Professor Pericles' robotic minions.

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• All Just a Dream: Their appearance in Stand and Deliver is revealed to be this.
• Arm Cannon: The initial batch wasn't armed, but their future appearances have them. In Scooby's dream their arm is a mini-gun, but in the real world, the mini-gun comes out of the wrist. The six under the Evil Entity's control demonstrate the cannon replacing their arm. The initial batch was built by Abigail Gluck of the Benevolent Lodge of Mystery, and likely that's why they were unarmed. Future robots were likely built at Destroido, and Pericles wanted to make some additions.
• Expy: They share design similarities to Fuse's armor.
• Family-Friendly Firearms: Their gatling guns sometimes make gun noises, and sometimes make laser noises, most appearances have them making both^note  regular noises when firing, laser noises when hitting a target, sometimes they only sound like lasers like when Scooby used them, and sometimes they only sound like gunfire like when they shoot Marcie to death.
• Gas Mask Mooks: Not really gas masks, but their design definitely seems to invoke this.
• Gatling Good: Their arm cannons have mini-guns in Scooby's dream.
• Gratuitous German: During the few times they do speak.
• Killer Robot: The franchise is no stranger to hostile robots, but these guys play this straighter than ever when they murder both Cassidy Williams and Marcie Fleach, two close allies of the Gang.
• Mecha-Mooks: They're Nazi robots and are used by Pericles as his mooks after their debut appearance.
• No Swastikas: No actual Nazi symbols on them or even the word "Nazi" dropped, but that Velma specifically dates them to the WWII era, there's shockingly little ambiguity about the origin of these things.
• No Waterproofing in the Future: Averted, these bots were built in an undersea lab and they freely move around in the water. They were initially commissioned to search through the underwater ruins to find a disk piece.
• Off with His Head!: Several die this way, notably the first one to appear, and the last one to appear are both dispatched this way by Cassidy and Ricky respectively.
• Putting on the Reich: Their design invokes this, implying that Abigail Gluck was a Nazi.
• Red Eyes, Take Warning: and Green when the Evil Entity takes them over.
• Ret-Gone: Possibly, they aren't active and don't serve Pericles in the new timeline, but they may have been built by Abigail Gluck while she was alive for presumably more noble purposes.
• Self-Destruct Mechanism: After Cassidy knocks off the head of the first Kriegstaffebot, it self-destructs, using a German Countdown sequence, she doesn't die, but the recording studio is destroyed.
• Shout-Out: To the Iconic Outfit of Kazuki Fuse from Jin-Roh: The Wolf Brigade.

Dr. Zin

Dr. Zin

Voiced By: Eric Bauza

• Anti-Villain: At least when his goal is to save his daughter.
• Even Evil Has Loved Ones: His daughter.
• Evil Has a Bad Sense of Humor: Dynomutt lampshades this.
• Evil Laugh
• Expy: Bears similarities to Fu Manchu.
• Mad Scientist
• Outside-Context Problem: He's not the kind of villain that Mystery, Inc. usually goes up against, and he has little to do with the overarching storyline (aside from Mr. E's company becoming one of his targets).
• Rogues' Gallery Transplant: In this version he's apparently a regular enemy of Blue Falcon. Whether or not he's still an adversary of the Quest family in this version is unknown.

Annunaki Minions

Annunaki Minions

Annunaki Minions

The Evil Entity's minions that appear during the Come Undone episode. Modeled after Egyptian gods (Sobek, Ra and Anubis), these creatures help the Evil Entity capture the residents of Crystal Cove, so they could feed them to it, making it stronger.

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• Battle Thralls: Implied to be corrupted Annunaki that were captured by the Evil Entity, to serve as it's minions.
• Egypt Is Still Ancient: Their design is directly modeled on that of Egyptian gods (Sebek, Ra, Anubis).
• Forced into Evil: During the opening of Come Undone, they are seen helping the Egyptians build the pyramids, further supporting the fact, that they were once good, before the Evil Entity captured them.
• Never Found the Body: During the ending of Come Undone, they are seen being sucked into a portal alongside the Evil Entity, and unlike the Evil Entity that was clearly killed, the Annunaki are never explicitly stated as dead.
• Older Than They Look: Considering they lived during Ancient Egypt, they are at least 5,000 years old.
• Replacement Mooks: The Entity summons them after consuming his human servants and the Kriegstaffebots are destroyed. Suffice to say, they prove far more effective minions for a monster ready to devour the universe.
• Super-Strength: Although not explicitly shown, seeing their body type, they appear to be much more stronger than a normal human.

Monsters of the Week

Monsters of the Week

The various Monsters of the Week that the gang face in single episodes.

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• Butter Face: Aphrodite. Surprisingly, her real face is quite the opposite.
• Covered In Slime: The Slime Mutant. The radioactivity of said slime borders on being a Nuclear Mutant.
• Darker and Edgier: They are more vile and petty than most other monsters or villains that appear in previous installments, with several fully intending to murder the Gang instead of just getting rid of them. Plus, they don't hesitate to play dirty, like the Phantom burning down a trailer with Scooby and Shaggy inside of it.
• Disproportionate Retribution: Many are guilty of this, particularly the villain from episode 10.
  "I saw how you picked on my son, so I did what any mother would do! I BUILT A ROBOT DOG TO DESTROY YOU!"
• Eldritch Abomination: Char Gar Gothacon is a parody of Cthulhu.
• Enemy Mine: The Gang consults Mary Ann Gleardon to help in their plan against Pericles. Later, all of them join forces with the people of Crystal Cove to fight the Kriegstaffebots.
• Even Evil Has Standards: The Scarebear runs rampage at the Destroido charity Ball, and the Gang finds a bomb, when its announced, the Scarebear immediately stops, and voices his confusion at it, outing him as a person in a suit, and admitting that he wouldn't go so far as to blow the place up he's just a victim of the company with an out of control hair problem, the "suit," and didn't want to hurt anyone.
• Evil Plan: And some of the most ridiculous, overly complicated ones you've ever heard at that. It's lampshaded of course.
  "I made a Wild Brood costume of my own! Form that point on, all I had to do was steal a rocket launcher, grab someone to hack a computer to divert the train, reroute said train, board the train from a moving motorcycle, defeat the train's security system, blow up the bridge the train was on which would cause the Swordfish consoles on board to be destroyed in a massive trainwreck, ruining your careers, and hopefully giving rise to my own in the process! Simple!"
  Shaggy: ...Dude. Seriously?
  • Or the one that says that suing would take too long and then proceeds to list off a plan that rivals Freddie's traps in complexity.
• Expy: Char Gar Gothacon and HP Hatecraft are parodies of Cthulhu and HP Lovecraft respectively, and Char Gar Gothagon's true identity, Howard E. Roberts, is a parody of Lovecraft's friend and co-founder of the Cthulhu Mythos, Robert E. Howard.
• Foreshadowing: The existence of Char Gar Gothacon accidentally predicted that the Big Bad of the entire show is a Cthulhu Expy.
• From Nobody to Nightmare: Just about anybody in this series can become a monstrous villain, even the children!
• Giant Enemy Crab: The Man-Crab.
• Graceful Loser: Odnarb tried to woo Daphne for the entire episode, in the end she leaves him for Fred, but at the end, his expression shows he's happy for her.
  • After Danny Darrow is beaten and trapped, he compliments Fred on the execution and admires his work, then he goes completely nonchalant and gives the team exposition and letting them leave his house.
• Harmless Villain: Invoked with the Dandy Highwayman, who is perhaps the least threatening villain in the franchise and the guy who dressed up as him did so to find some excitement in his life and impress women.
• Haunted Technology: The Ghost Rig, as in tractor-trailer.
• Killer Robot: The Frighthound, an Evil Twin of Scooby-Doo!
• The Krampus: Appears in Season 2's "Wrath of the Krampus".
• Lightning Bruiser: Many of them are very fast and strong despite being mostly people in costumes.
• Love Goddess: Aphrodite, though her face averts the standard idea of such a goddess being gorgeous beyond words...
• Magic Music: Que Horrifico uses a pan-flute to "spookify" children, turning them into goblin-like creatures. The music of the Ska-zombies zombifies people and makes them dance uncontrollably until they break down.
• Mama Bear: Mrs. Wyatt, to frightening extremes.
• Monster of the Week: Per typical Scooby-Doo fashion.
• No-Nonsense Nemesis: Several of them, but the Phantom stands out. When Shaggy and Scooby try to escape him with Scooby-Dooby Doors, the Phantom elects to simply set fire to the trailer they're in. Shaggy and Scooby just barely get out, and as soon as they do, the trailer explodes.
• Not-So-Harmless Villain: For all of his non-threatening Lovable Rogue antics, The Dandy Highwayman still steals money (though he doesn't seem interested in it), and has blown up several cars. He's not lethal, but he is certainly skilled.
• Our Gnomes Are Weirder: The Scary Gnome.
• Our Mermaids Are Different: We got two here. We got your scary merfolk in the Fish Freaks. We get totally blue skin mermaid with blue-purple hair and white eyes in Amy the Siren.
• Our Orcs Are Different: Notable in that none of the Wild Brood biker-orcs are the villain, but instead it's an imposter trying to frame them.
• Our Vampires Are Different: This one is after a youth serum.
• Playing with Fire: Lord Infericus.
• Powered Armor: The Man-Crab costume is a metallic suit made to look like a real-life crab.
• Ret-Gone: After the Evil Entity is destroyed, it is erased from history, causing all the mysteries the gang solved to have never occurred at all, thus making it so that the fake monsters had more normal lives.
• Real After All: The Mummy of Friar Serra, although there was someone impersonating him.
• Rhymes on a Dime: The Phantom, who also had a slight tendency to play with fire. The rhyming is partially justified, because he is a professional songwriter. Only one of his rhymes was spur-of-the-moment. The others could have been prepared in advance.
• "Scooby-Doo" Hoax: Albeit very convincing ones.
• Sibling Rivalry: The red and green Humongonauts. This extends to the culprits behind the Humongonauts, the Minner brothers, who had been bitter rivals since their days as circus strongmen, and wanted to drive each other out of business.
• Small Role, Big Impact: Jason Wyatt's mother only appears in "Howl of the Fright Hound", where her Fright Hound robot releases all the animals from the Crystal Cove Animal Asylum for the Criminally Insane in her search for Scooby. One of these animals is Professor Pericles which pretty much sets the stage for the whole series.
• Suspiciously Similar Substitute: Some of them can be considered subtle reimaginings of classic rogues from past incarnations.
  • The Gator People from "The Creeping Creatures" are humanoid alligators terrorizing a small town in a swamp, much like the Gator Ghoul from The Scooby Doo Show.
  • Mrs. Wyatt to Sarah Jenkins from Foul Play In Funland. Both are middle-aged women from a family background in robotics who unleash a Nigh-Invulnerable robot on a rampage out of misguided concern toward children(with Wyatt her son Jason, with Sarah the children coming to Funland). Though Sarah was nowhere near as malicious or vengeful as Mrs. Wyatt, nor did she intend to hurt or threaten the gang.
  • The White Wizard AKA Mr. Wang is one to Zen Tuo/Mr Fong from Mystery Mask Mix Up as both are chinese businessmen adopting the persona of an evil supernatural warlord and are pursuing the gang for an artifact they unwittingly possess.
  • The Vampire trying to create a youth serum is a female vampire stealing from numerous public places while Daphne's mother is thought responsible for her thefts. This is almost exactly what happened with the Lady Vampire of the Bay from I Left My Neck In San Francisco only with Daphne herself rather than her mother.
• Terminator Impersonator: The Fright Hound is a canine T-800, right down to it theme music, its attack on a police station, and the way its false skin is shredded to reveal the robot underneath.
• Trap Master: Danny Darrow in "Escape from Mystery Manor" and also the ONLY villain who wasn't in some sort of costume.
• World of Badass: Crystal Cove, given most of these guys are its citizens.
• Well-Intentioned Extremist: Grandma Moonbeam's plan was to use the Cicada Creature to punish Destroido for putting landfill in her Nature Sliver snacks.
• The Worm That Walks: The Cicada Creature, which is a massive swarm of cicadas forming one giant cicada amalgam around Grandma Moonbeam.
• Would Hit a Girl: The male monsters indiscriminately attack women as much as men.

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