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YMMV / Bratz

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The dolls themselves:

  • Fair for Its Day: Back when the franchise was still huge, it was actually somewhat praised for its large cast of diverse (at least on the surface) characters.
  • Older Than the Demographic: Controversially so. The toys feature arguably sexualized teens but are aimed at preteens. It's been critisized for being age-inappropriate. As a result, the characters were eventually retooled to dress more conservatively and put more emphasis on the Be Yourself aesop rather than the fashion and partying.
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  • Overshadowed by Controversy: Outside of the target demographic, the dolls are best known for the controversy they caused about being "ultra-sexualized".
  • Snark Bait: The hilariously made-up sounding names most of the dolls have. You'll pray that no real-life little girl has them.
    • The toyline itself is often held up as everything wrong with dolls in the early-to-mid 2000's.
  • Uncanny Valley: Many comments and jokes have been made about how creepy and inhuman the Bratz look.

The cartoon contains examples of:

  • Hilarious in Hindsight: In "To Catch A Thief", we have "Oh my, is that Donald Trump?"
  • Love to Hate: The antics of Burdine and the Tweevil Twins are so over-the-top that you can't help but watch the show merely because of them.
  • Uncanny Valley: The character designs are based off of the dolls, and come out looking quite disturbing (even for 2005-ish).


The movie contains examples of:

Bratz in general contains examples of:

  • Alternative Character Interpretation: Most parodies of these dolls portray the girls as tramps/man-eaters/outright prostitutes.
  • Audience-Alienating Premise: Most of the things associated with the Rock Angelz movie and doll-line, the CD included some pretty great songs (Nobody's Girl and So Good) and the video game (also mentioned below).
  • Continuity Lock-Out: If you want to watch any of the videos, you better start out with the first two (Rock Angelz and Genie Magic) as those two have callbacks to later events and Genie has a sequel called Desert Jewelz. The only ones you don't need to worry are the 2D ones and the Babyz (Super Babyz and Saves Christmas) and Kidz spinoffs. The former because they're a different continuity and the latter, while still the same canon as the CGI ones, don't really have a strong continuity.
  • Creator's Pet:
    • There is a reason the word Closmin exists. MGA's ability to create lines with only Cloe and Yasmin and if not create clones, nicknamed Closmin clones, who are Cloe and Yasmin in all but name.
    • Supposedly the preference for Yasmin is because the name and appearance of the doll is based on the creator's daughter.
  • Family-Unfriendly Aesop:
    • "This is the number one tutorial on being slutty, superficial and somehow more self-absorbed than Paris Hilton."
    • The book Will Work For Fashion has Cloe getting a job to buy a dress she wants to wear to her first art gala. This is treated like the worst thing any teenager has ever done because she isn't spending every moment with her 'friends'.
    • The same book has Cloe (working in a cosmetics shop) mix and match make up of different sorts without her boss' permission. When her boss finds out and fires her, he's treated as the villain.
    • If we speak of Bratz Rock Angelz, there's Jade saying that if someone was mean to you, don't get mad, just get back at them. And that's not all; they keep talking about how Burdine is going down and how much revenge they are going to commit against her. Sure, she was really mean to Jade at the beginning of the film, but she didn't deserve that much backlash. It makes the Bratz look like revenge-hungry Designated Heroes who refuse to be nice to their opponents (like most child-centered media encourage children to be) who didn't do anything really that criminal to begin with.
  • Fandom Rivalry: Bratz versus Barbie and Bratzillaz versus Monster High. Now that the latter has a fairy tale spinoff, woe betide those on the MGA side of the war should they make their own...
  • Fanon Discontinuity: For some fans, Bratz are not back.
  • Memetic Mutation: LEGGINS.
  • Moe: Bratz Babyz and Bratz Kidz.
  • Moment of Awesome: And yes, Bratz Are Back
  • So Bad, It's Good: This new 2010 song is like listening to a train crash in slow motion with teenybopper lyrics.
  • The Problem with Licensed Games: A series of video games based around Bratz were eventually introduced. All of these games used the exact same engine and gameplay, had painfully forced tutorials, poor graphics and terrible controls.
  • Squick: One of the extra clothes one could buy for the Babyz was a small bikini. Another one had fishnet stockings.
  • Uncanny Valley: A large possible factor in why the direct-to-DVD movies and TV show never got very popular: the characters look downright horrifying in CGI.
  • We're Still Relevant, Dammit!:
    • Jade's favorite music is still listed as Gwen Stefani, in 2012. It's been listed as that since as far back as 2005.
    • The 2015 reboot of the dolls had hashtags and selfies as a theme. Even former hardcore fans of the franchise didn't think it's going to last. (And it didn't.)


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