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YMMV / Bratz

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The dolls themselves:

  • Fair for Its Day: Back when the franchise was still huge, it was actually somewhat praised for its large cast of diverse (at least on the surface) characters; the four core characters alone consisted of Hispanic Yasmin, Caucasian Cloe, African-American Sasha and Asian-American Jade. Some aspects of the franchise are perceived as having aged badly (such as teenage or younger characters wearing skimpy clothes and the fixation on consumerism), but some appreciated its attempts at diversity, with other brands like Barbie taking longer to adopt this.
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  • Fandom Rivalry: With Barbie, especially in the 2000s when Bratz was at its most popular. Bratz fans found Bratz to be more hip and trendy compared to Barbie, which they saw as past its prime and unable to appeal to anyone but very young children; Bratz was also initially praised for having more racial/ethnic diversity among the dolls. Barbie fans found Bratz to have creepy-looking dolls with overly-sexualized clothing and questionable messages for children (in the early days, Bratz tended to revolve around partying, shopping, being 'cool' and not a whole lot else, while Barbie is depicted engaging in a wider range of activities and careers, although Bratz did later make some effort to have messages about being yourself and friendship); Barbie also did eventually make attempts to diversify their brand such as by adding dolls with varying body types. The legal troubles between the two brands didn't help. To this day, some parodies of both brands, such as Robot Chicken sketches and the Sam & Mickey web series, will crack jokes about the rivalry between Barbie and the Bratz.
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  • Friendly Fandoms: Surprisingly, after time passed and the heyday of Bratz died down, it also gained this with Barbie. Many Barbie fans have also had Bratz dolls and seen the cartoon and/or movies in addition to the Barbie films, and vice versa.
  • Older Than the Demographic: Controversially so. The toys feature arguably sexualized teens but are aimed at preteens. It's been criticized for being age-inappropriate. As a result, the characters were eventually retooled to dress more conservatively and put more emphasis on the Be Yourself aesop rather than the fashion and partying.
  • Overshadowed by Controversy: Outside of the target demographic, the dolls are best known for the controversy they caused about being "ultra-sexualized".
  • Unintentional Uncanny Valley: Many comments and jokes have been made about how creepy and inhuman the Bratz look, due to their heads being massively oversized for their bodies, huge eyes and lips and tiny noses (so tiny they're almost invisible). And don't even get us started on the feet (unlike Barbies where the shoes can be removed and added normally, the legs of Bratz dolls end in stumps and the feet can be pulled off completely).
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  • Unintentional Period Piece: This is likely the reason (along with the Mattel lawsuit) that the Bratz fell out of favor while Barbie continued to sell. Bratz was very much based on the then-current "hip" 2000s trends of flaunting wealth, nightclubs, partying, and shopping, all of which gradually grew outdated and became outright tacky after the recession, while Barbie's premise of being The Everyman for girls to project onto meant she could easily adapt to new trends every decade. Bratz didn't have the same benefit, and as a result, its attempts to rebrand by emphasizing friendship and having more modest outfits only caused fans to complain about the changes.

The cartoon contains examples of:

  • Accidental Innuendo:
  • Awesome Music:
  • Crosses the Line Twice: A clearly distraught radio caller tells Kirstee that their cat has recently died. What does Kirstee say? "Get a new one." In the most non-caring way possible. How blunt she says it in response to a pet's death is just offputtingly hysterical.
  • Fandom-Enraging Misconception: No, Burdine is not related to the Tweevils. She's just their Bad Boss. (Although in "A Cinderella Story", they do play the Wicked Stepmother and step-sisters.)
  • Fountain of Memes: Take any scene from the series out-of-context and the results are legendary. This is especially true for anything the Tweevils and/or Burdine say.
  • Informed Wrongness: In Meygan's story for Sleepover Adventure, her eventually becoming scared by the park's loneliness after a magic trick was meant to be a way for her to learn a lesson in snapping at her sister and wishing to be alone, but with said sister being extremely bossy and patronizing, the park's local clown being rude and slobby, and a rider (seemingly deliberately) throwing up on Meygan's clothes earlier, the vomit ruining them beyond repair, and not shown apologizing, and her sister giving Meygan a shirt too big for her only to mock it, can you really blame her?
  • It Was His Sled: Ginger from Kidz: Sleepover Adventure was Dead All Along. It's the only comprehensible thing you can gather from the Gainax Ending.
  • Love to Hate: The antics of Burdine and the Tweevil Twins are so over-the-top that you can't help but watch the show merely because of them.
  • Memetic Mutation:
  • Nightmare Fuel: In "A Cinderella Story", Burdine murders "Cinderella's" father by force-feeding him too many carbs. The music and the amount of food he is fed, as well as his death, can be quite disturbing.
    • In the episode "Jade's Dream" Jade defeats Burdine by forcing her to eat a hamburger. Burdine swells up, growing bigger and bigger until she explodes. In the same episode, Jade shoots Burdine's dog Royale with a pink gun, causing Kaycee's head to be imposed on the dogs body.
  • Retroactive Recognition: Burdine Maxwell (Season 1) is Beatrice Horseman and Eda the Owl Lady.
  • So Bad, It's Good: The show's terrible animation and overall wackiness makes it rather entertaining to watch.

The movie contains examples of:

Bratz in general contains examples of:

  • Alternative Character Interpretation: Most parodies of these dolls portray the girls as tramps/man-eaters/outright prostitutes.
  • Awesome Music: Most of the things associated with the Rock Angelz movie and doll-line, the CD included some pretty great songs (Nobody's Girl and So Good) and the video game (also mentioned below).
  • Continuity Lock-Out: If you want to watch any of the videos, you better start out with the first two (Rock Angelz and Genie Magic) as those two have callbacks to later events and Genie has a sequel called Desert Jewelz. The only ones you don't need to worry are the 2D ones and the Babyz (Super Babyz and Saves Christmas) and Kidz spinoffs. The former because they're a different continuity and the latter, while still the same canon as the CGI ones, don't really have a strong continuity.
  • Creator's Pet:
    • There is a reason the word Closmin exists. MGA's ability to create lines with only Cloe and Yasmin and if not create clones, nicknamed Closmin clones, who are Cloe and Yasmin in all but name.
    • Supposedly the preference for Yasmin is because the name and appearance of the doll is based on the creator's daughter.
  • Critical Dissonance: Go up to any adult about Bratz, and they will most likely tell you how much of a terrible influence they are to young children due to how sexualized and materialistic they are. But go up to those who grew up with the dolls, and they will most likely tell you how groundbreaking and inspiring the toyline was, at least in 2000s fashion.
  • Fandom Rivalry: Bratz versus Barbie and Bratzillaz versus Monster High. Now that the latter has a fairy tale spinoff, woe betide those on the MGA side of the war should they make their own...
  • Fanon Discontinuity: For some fans, Bratz are not back.
  • Memetic Mutation: LEGGINS.
  • Moe: Bratz Babyz and Bratz Kidz.
  • Moment of Awesome: And yes, Bratz Are Back
  • So Bad, It's Good: This 2010 song is like listening to a train crash in slow motion with teenybopper lyrics.
  • The Problem with Licensed Games: A series of video games based around Bratz were eventually introduced. All of these games used the exact same engine and gameplay, had painfully forced tutorials, poor graphics and terrible controls.
  • Squick: One of the extra clothes one could buy for the Babyz was a small bikini. Another one had fishnet stockings.
  • We're Still Relevant, Dammit!:
    • Jade's favorite music was still listed as Gwen Stefani even in 2012. It's been listed as that since as far back as 2005. Stefani was pretty big as a solo artist in the mid-2000s and was also still known for her No Doubt hits in the 90s, but by the 2010s she hadn't released any new music for years (she released a moderately successful third album in 2015).
    • The 2015 reboot of the dolls had hashtags and selfies as a theme. Even former hardcore fans of the franchise didn't think it was going to last, and it didn't.