- Beleaguered Assistant: To Sir Royston Merchant.
- Break the Haughty: When events begin to get on top of him, such as the Prime Minister's impending visit.
- The Dog Bites Back: To Sir Royston in the last episode, but his epic rant is cut short.
- Jerkass Woobie: A complete prat, but deeply pitiable.
- Manipulative Bastard: In several episodes he shows that he is quite competent in getting the employees to accept pay cuts or dropping stories he doesn't want to see broadcast.
- Neologizer: His poke like this almost to the point of unintelligibility as part of his "management speak". The character was a parody of all the phrase-coining 90s managers who seemed to believe making up new expressions would change the workplace. Sadly for Gus, it never worked.
- Smug Snake
- Sympathy for the Devil: Often shown as a deeply lonely, insecure individual whose attempts to reach out to his colleagues are met with bafflement or frustration.
- The Un-Favourite: To his brother Julian.
- Yes-Man: A bona fide kiss-ass.
- Butt-Monkey: Can not catch a break.
- The Dog Bites Back: On occasion, such as paying his daughter to wreck Damien's Porsche, or hiring a call-girl to ruin his ex-wife's wedding.
- Henpecked Husband: Well, less 'henpecked' and more 'emotionally abused'.
- Locked Out of the Loop
- Papa Wolf When Deborah joins a gang of muggers, George threatens their leader with a toasting fork until he sings the Birdie Song (with actions).
- The Woobie
- Amazingly Embarrassing Parents: Her mother makes a number of increasingly silly phone calls throughout the second season, unseen until the season two finale.
- Deadpan Snarker: Usually has a cynical barb for any situation.
- The Cynic: The most cynical member of the team until Joy shows up.
- Hyper-Competent Sidekick: Is usually this to the somewhat ineffectual George.
- Not So Above It All: While generally the most responsible member of the team, she's occasionally shown to be almost as bad as the rest of them at times.
- Only Sane Man: Well, Woman.
- Put on a Bus: Leaves Globelink for the BBC after series 2.
- Cure Your Gays: Toyed with, then averted.
- Deadpan Snarker
- Only Sane Man: Takes Alex's place as this.
- Not So Aboveit All: After chiding the office for spying on Dave, she breaks down and asks 'are you screwing Diana or not?
- Suspiciously Similar Substitute: Initially for Alex, later averted as she is fleshed out.
- Alliterative Name
- Celibate Hero: Tries to claim this from time to time.
- Comedic Sociopath: "Psychotic, but stress free!"
- Empathy Doll Shot: Uses his own teddy bear for these, and credits Dimbles with winning four awards.
- Freudian Excuse: Made clear in the episode with his mother.
- Jerkass Woobie: A lying, sensationalist, arrogant, amoral reporter who had a pretty lonely and depressing childhood and a neglectful and apathetic mother, and suffers one of the worst endings of any character in the series.
- Sympathy for the Devil: Sensationalist, arrogant and amoral he may be, but you can't help but feel sorry for him what with his depressing childhood, horrible mum and especially his depressing fate in the end.
- Ultimate Job Security: The source of most of Globelink's ratings, they can't afford to lose him.
- "Well Done, Son!" Guy: Has been desperate for his mother's attention and approval since he was a child.
- The Casanova: With a preference for married women.
- The Gambling Addict: Constantly running bets and pools in the office and a fair collection of debts throughout the series.
- Heterosexual Life-Partners: With Henry.
- Jerk with a Heart of Gold: One of the nicer members of staff, but is just as much of a cynical Deadpan Snarker as the rest of them.
- Lady Killer In Love: With Helen, and later with a married member of staff named Julie.
- Really Gets Around: If he's not gambling, he's usually trying to get with someone.
- Those Two Guys: Is usually this with Henry.
- Bald of Awesome: Averted, he looks worse without his terrible hairpiece than with it.
- Friendly Enemy: By the end of the series, he's this with Sally (although he would never admit to the "friendly" part).
- Heterosexual Life-Partners: With Dave.
- Kavorka Man: Likely due to him being a famous newsreader.
- Large Ham: Seems to approach life as if he was on stage.
- Pet the Dog: After Sally has a miscarriage, he checks that no one is watching before crossing over and making a sincere apology. Averted for laughs another time when he lays into Gus for leading Sally on into believing he was romantically interested in her when he was only using her as practice for another date, though he was more angry at him for making him feel sympathy to her.
- Sophisticated as Hell: Eloquent, posh and swears like a sailor.
- Brainless Beauty: Not the smartest by any stretch of the imagination.
- Break the Haughty: Many an episode features other characters attempting to do this to her.
- The Chew Toy: In later series, usually gets humiliated Once an Episode.
- Friendly Enemy: With Henry (although, like Henry, she would never admit to the "friendly" part).
- Gold Digger: In the last few episodes of the series, she hooks up with a wealthy but extremely controlling businessman, who's a complete ass to her to say the least. Though, she only goes through with it due to his weak heart and good chance of dropping dead at any moment.
- Jerkass Woobie: Selfish, unpleasant, homophobic and egotistical, but once you find out about her childhood she gets a bit more sympathetic.
- Really Gets Around: Particularly with lorry drivers.
- Stepford Smiler: Is implied to be a deeply sad person underneath.
- Sympathy for the Devil: After her miscarriage.
- We Want Our Jerk Back: During her brief stint as a Christian.
- Characterisation Marches On: Is merely cynical and surly in her debut in series 2, however from series 3 onward she's much more vindictive and violent.
- Comedic Sociopathy
- Deadpan Snarker
- Defrosting Ice Queen: With Dave during her Gladiators training, and with Vivian the artist. Both involve the men using her for their own purposes, which naturally doesn't end well.
- Freudian Excuse: Lived with an alcoholic father and a drug addict mother.
- Ironic Name: Joy Merryweather, she's anything but her namesake. Even lampshaded by Dave.
- Jerk With A Heartof Gold: Hidden very deeply, she takes care of her homeless brother who treats her with nothing but abuse.
- Jerkass Woobie: Is violent, cynical, vindictive and borderline sociopathic but considering how crappy her childhood and even her adult life is it's hard not to feel sorry for her.
- Vitriolic Best Buds: Sometimes with Dave and Helen.
- Creator Cameo: He is voiced by Andy Hamilton, one of the two writers.
- Iron Butt Monkey: Put through extreme abuse during Damien's reports.
- The Unseen: Except in the Christmas Special where he appears wrapped entirely in bandages.
Sir Royston Merchant
- The Faceless: Briefly averted in the finale.
- Fat Bastard
- No Celebrities Were Harmed: Rupert Murdoch and Robert Maxwell, who both share his initials as well.
- The Faceless:Briefly averted in the finale.
- Manipulative Bitch: Particularly in the finale.
- The Voiceless
- Attention Whore
- Comedic Sociopathy: Enough to compete with Joy.
- Enfante Terrible: Some of her actions would impress The Joker.
- Jerk with a Heart of Gold: She does love her Dad, she just conceals it very well.
Roy Merchant Jr.
- Bearerof Bad News: Tells Globelink they are being shut down.
- Sibling Rivalry: Forced to fight with siblings Octavia and Roystonia for his inheritance.
- Verbal Tic: When try to mention his f..ff...father. He later refers to him as his f..ff..fucking dad!.
- "Well Done, Son!" Guy