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The Player Character and main character. As a child, Alice's house was burnt down and her parents were killed. After a failed suicide attempt, Alice goes into an Angst Coma and winds up in Rutledge Asylum for ten years without any sign of recovery. After a nurse reunites her with her beloved toy rabbit, Alice is dragged down the rabbit hole into Wonderland and discovers her dreamland has become a combined Dark World/Crapsack World. Wielding the Vorpal Blade, Alice goes on an almost Ax-Crazy Roaring Rampage of Revenge to save Wonderland from the Queen of Hearts, and save her own sanity in the process.In Madness Returns, Alice has left Rutledge Asylum after defeating the Queen of Hearts. Now living in London under the care of a psychiatrist, Alice still has problems with reality and learns Wonderland has been warped again by her insanity. She's quite The Woobie.
- Action Girl: Hell yeah! But only in Wonderland. Combat is non-existent in the London segments in the sequel. In one cutscene in Madness Returns, she gets knocked out by a pimp.
- Adaptational Badass: In case you thought this was the Disney Alice, you are wrong.
- Angst Coma: Goes into a catatonic state after her parents die, and she's stuck in it for ten years.
- Anti-Hero: She'll go through Hell for you, but only if doing so helps her.
- Attack of the 50-Foot Whatever: At a segment of the Queen's Castle in Madness Returns, there is the classic 'eat me' cake waiting for Alice to take a nibble. No points for guessing what happens next.
- Ax-Crazy: Never actually uses an axe, but slaughters enemies with the Vorpal Blade and other weapons. She seems to relish in cutting people up.
- Battle in the Center of the Mind: Most of the series takes place in Alice's mind, Wonderland being an allegorical form of her psyche.
- Berserk Button: In the sequel, the Fire and issues relating to it aren't so much a Berserk Button as a psychological trigger. When Radcliffe dares to suggest that Alice was responsible for the death of her family, Alice actually blacks out, and after waking up, speculates that she ripped his head off. Later in the game, after making the effort to poke at Alice's berserk button Dr Bumby ends up getting kicked in front of a train.
- Big "NO!": Twice.
- When the Jabberwock reveals she may have been responsible for her parents' deaths.
- When the Cheshire Cat is killed.
- BFG: The Blunderbuss. It has a lot of heavy ammo.
- Boyish Short Hair: Under the enormous hat of the Hattress dress, Alice's hair has been cropped.
- Broken Bird: Madness Returns shows how far she's fallen in life.
- Broken Pedestal: Dr. Bumby becomes this to her when she realizes that he's the villain.
- Cat Girl: The Cheshire dress turns Alice into one of these; as the name implies, it resembles the Cheshire cat, naturally sporting the same emaciated build, short grey fur, long tail and glowing yellow eyes.
- Changing Clothes Is a Free Action: When re-entering Wonderland, her clothes automatically switch to their Wonderland Counterparts. Heck, in between the sequel's levels, her clothes suddenly change without prompt or reason.
- Chess Motifs: The Checkmate dress is made of chess-pieces and other chess-related motifs. To be specific, the boots are tipped with rounded heads that makes them resemble pawns; her skirt is patterned on a a chessboard; her bodice forms the shape of a rook; her shoulder-pads are knights; her armlets look like bishops; finally, at the centre of her signiature waist ribbon is the head of a King chesspiece.
- Cloudcuckoolander: Though not straight-up crazy, Alice's time stuck in the asylum has left her a little bit eccentric. She wants to function in the normal world, but she's struggling to conquer her insanity.
- The Confidant: Madness Returns shows that Lizzie trusted Alice with her secrets. Thanks to this, Alice could put together the truth behind the fire by remembering her talking about Bumby.
- Creepy Child: When younger, definitely.
- Cute and Psycho: Played with. She is insane and very beautiful, but she wants to lose the psycho part.
- Cyborg: The Hattress dress; here, Alice's left arm has been replaced with a clockwork prosthesis, her Waist Ribbon is now a cog protruding from her lower back, and her eyes appear to be mechanized as well.
- Dark is Not Evil: A classic example. Despite the fact that she's mentally unstable and normally shown wielding a blood-dripping knife, she never actually does anything evil, and only kills freakish abominations who are attacking her. In the second game, Doctor Wilson even mentions that she has a "hero-complex".
- Deadpan Snarker: Some of her deliveries are pretty flat and unamused.
- Death Dealer: She fights with deadly playing cards.
- Defrosting Ice Queen: She acts so depressed and cruel, but mellows out a bit in the course of both games.
- Drop the Hammer: The croquet mallet in the first game, and the Hobby Horse in the sequel.
- Earn Your Happy Ending:
- Played straight in the first game. After defeating the Red Queen, Alice revived her fallen friends and became normal again. At least until Madness Returns.
- Played with. In the end of Madness Returns, Alice has only become half sane, as demonstrated by her visualizing both Wonderland and London at the same time. However, she got over her family's death and avenged them by killing the true culprit.
- Eerie Pale-Skinned Brunette: The second game makes her this to show her Broken Bird status.
- Evil Counterpart: Alice's guilt, anger, madness, etc. takes the form of The Queen of Hearts and the Jabberwock.
- Eyes Do Not Belong There: The Fleshmaiden Dress has a large eyeball set just above Alice's right breast, and another one at the centre of the waist ribbon.
- Fisher King: Wonderland's crappiness (or, preferably, lack thereof) depends on her sanity.
- Footprints of Muck: Going barefoot in the Fleshmaiden dress, Alice's feet are soaked in blood.
- Gatling Good: The Pepper Grinder acts like a gatling gun.
- Giant Waist Ribbon: Most of Alice's dresses sport these, usually with a skull or face at the centre.
- Girl with Psycho Weapon: The Vorpal Blade. The game cover makes her look evil.
- Good Is Not Nice: She's the nicest person in the game, but piss her her and she'll hurt you.
- Good Is Not Soft: Punishes Bumby by forcing him in front of an oncoming train.
- Good Smoking, Evil Smoking: In Madness Returns, she smokes Caterpillar's pipes in order to access certain parts of the level. It's not clear if she smokes in real life though.
- Good Wings, Evil Wings: The Caterpillar dress sports a pair of tiny butterfly wings.
- Grenade Launcher: The Teapot Cannon fires grenades of boiling tea.
- Happily Ever After: Alice saves Wonderland and leaves the asylum at the end of the game to start a new life - Though by Madness Returns she's not any better off.
- Hartman Hips: The animators didn't want to give her big breasts, so they took this option instead.
- Hates Being Touched: Implied by the side conversations in the London parts.
- Heel Realization: Alice gets one when she realizes she was so blinded by her self-pity and selfishness that she went into complete denial about Dr. Bumby erasing the memories of the orphans and pimping them to pedophiles.
- Hellish Pupils: While wearing the Hattress dress, Alice's pupils resemble tiny copper gears. Meanwhile, the eyeballs on the Fleshmaiden Dress has a heart-shaped pupil.
- Hidden Heart of Gold: She's a very nice person, but she has to live in a World Of Jerkass so she hides her innocence.
- I Just Want to Be Normal: Alice wants to conquer her insanity and live a normal life, but she has trouble with her inner demons.
- An Ice Person: The Ice Wand can freeze enemies.
- Improbable Weapon User: Along with the Vorpal Blade, Alice uses various weapons made from toys. This includes an explosive jack-in-the-box, a flamingo-shaped croquet mallet, demon-summoning dice, and a blunderbuss.
- Jerkass Façade: Developed one of these in Madness Returns to hide her inner pain from everyone. She acts like a stuck up jerk to everyone, but she's very hurt on the inside.
- Kick the Son of a Bitch: Murdering Bumby.
- Kindhearted Cat Lover: In the beginning of the sequel she tries to befriend a cat.
- Knife Nut: The Vorpal Blade is her best weapon.
- Little Miss Snarker: Alice openly speaks her mind, insulting friends and foes alike. She even compared the Jabberwock to her dentist's assistant after he scolds her for being late.
- Meat Moss: Being themed after the Red Queen's palace, the Fleshmaiden dress is made from this, complete with random sproutings of teeth and eyeballs.
- Ms.Fanservice: Not an overt example, but Madness Returns shows that She's All Grown Up.
- Monochromatic Eyes: Wearing the Fleshmaiden turns the irises of Alice's eyes a pale, off-white colour.
- Nice Hat: Three: first, the Late But Lucky dress, which features a stylish top hat with enormous rabbit ears protruding from the brim; the Hattress dress comes complete with a replica of the Hatter's hat; finally, the Caterpillar dress gives Alice a fez.
- Not Afraid to Die: She tells this to the Caterpillar word-for-word, saying she might actually welcome death. Of course, he tells her that might be the least of her problems.
- Not So Stoic: There are numerous points in the second game where her deadpan manner gives way to sheer horror, her memories of the fire being the most obvious. When she confronts the Dollmaker- and his real-world counterpart, Dr Bumby- she's all but screaming in rage and grief.
- Parasol of Pain: Alice uses an umbrella as her shield in Madness Returns.
- Refusal of the Call: Alice has no interest in doing Caterpillar's bidding until the White Rabbit is murdered.
- Roaring Rampage of Revenge: Most prominent in the second game when she learns that the house fire was no accident.
- She's All Grown Up: Madness Returns features a very mature, beautiful Alice.
- Shut Up, Hannibal!: In her final confrontation with Bumby, he mocks her, telling her that no-one will ever believe any of her accusations against him and he'll get away scott-free. Alice's response? She shoves him into the path of a moving train. Long story short, he was wrong.
- Slasher Smile: When she kills Dr. Bumby with a Karmic Death.
- Smarter Than You Look: Dr. Bumby acknowledges that she's not as stupid as everyone assumed.
- Summoning Artifact: The Demon Dice can summon demons to kill enemies, the strength of the demon depending on the number rolled, but they may attack Alice.
- Super Mode:
- Alice can also take on three different forms in the first game by coming into contact with different items. She can become a horned demon, gain insect powers, and can turn invisible.
- Hysteria Mode introduced in the sequel.
- Survivor Guilt: Alice believed for many years that she should have died with her family.
- Technicolor Eyes: When she wears the Late But Lucky dress, Alice's eyes are bright pink.
- Tentacle Rope: Rather literal case with the Fleshmaiden dress, where the waist ribbon is actually made from a single knotted tentacle.
- Time Bomb: The Jack O'Bomb in the first game, and the Clockwork Bomb in the sequel.
- Too Many Belts: The Hattress dress is layered with numerous belts and buckles, all the better to hold a cyborg together.
- Or rather, to resemble a straitjacket.
- Took a Level in Cynic: In Madness Returns, Alice's optimism has taken a serious fall when her insanity returns. It's later revealed that Dr. Bumby wanted this to happen since he's really brainwashing her. Fortunately, she gets better.
- Took a Level in Cheerfulness: In the end of both games, Alice regains her optimistic hope once more.
- What the Hell, Hero?:
- The Jabberwock launches this on Alice, accusing her of not bothering to even attempt to save her parents, leading to Alice having a Heroic B.S.O.D..
- The Cheshire Cat, the Mad Hatter, Caterpillar and the Queen of Hearts all chastise Alice for allowing the Infernal Train to destroy Wonderland. Caterpillar himself also disparages Alice for ignoring the plight of the other orphans at Houndsditch Home until it was too late to save them from Bumby's treatments.
- When She Smiles: She looks so happy when she genuinely smiles. Unfortunately, she's never had reasons to smile that much before.
- Woman Child: In Madness Returns, despite being a young adult, she is still like the little girl from the original story. However, her physical design shows off how She's All Grown Up.
- You Monster!: Alice really lets Bumby have it at the end of Madness Returns.Alice: You MONSTROUS CREATURE!
Doctor Hieronymous Q. Wilson
Alice's kindly psychiatrist at Rutledge Asylum. For ten years he looks after her, keeping notes on her condition in his casebook. He never physically appears in the game, and can only be heard as The Voice. He is assisted by Nurse D., a kind nurse working in the asylum.
- Diary: His casebook for Alice comes with the game and hints a lot at his personality and relationship with Alice.
- Florence Nightingale Effect: Male version. Some of his lines in the game's booklet imply that he'd become fond of Alice and despite his good intentions wasn't entirely broken up at the thought that she'd remain under his care if she never got better.
- The Shrink: By his own admission, he's a type 2- well-meaning, but not especially useful, particularly since he notes that Alice's recovery was her own doing.
- The Voice: In the trailer of the game.
Alice's parents and sister Elizabeth, or "Lizzie". They died in a house fire, Alice suffering from survivor's guilt and went into her Angst Coma. It is hinted in Madness Returns that the house fire may not be an accident after all.
- Aloof Big Sister: Downplayed. Lizzie loved her sister, but one memory has Ratcliff suggesting that Lizzie was already too old to be Alice's playmate.
- Death by Origin Story
- Doomed by Canon
- Good Parents: The memories reveal that they were this to Alice.
- Heavy Sleeper: One memory has Lizzie commenting how their parents fall unconcious past 10 pm. Because of this they didn't notice the fire or Bumby getting inside their house to rape their daughter until it was too late.
- Primal Fear: Lizzie hated locked rooms and any kind of confiment, calling them "a prison by another name". Which makes the fact of her room being locked the night of the fire much more strange for Alice.
- Rape as Drama: Lizzie was raped by Dr. Bumby, who then kills her and burns down the Liddell house to cover his tracks. Considering this is the catalyst for the whole plot and how it is used to reveal Dr. Bumby's true character and intentions (not to mention how horrified Alice is to hear of it) this very well classifies as this trope.
- Spirited Young Lady: Through Alice's memories, we see that Lizzie was a well-educated lady, talented at playing the piano and speaking French, but also once smoked a cigarette (and was thinking on trying pipe) behind her parents' backs, escaped a grounding punishment and was overall a bit of a sharp-tongued girl.
Doctor Angus Bumby
Alice's new psychiatrist in Victorian London, Dr. Bumby hypnotizes his patients to help them deal with their problems, though he seems overtly focused on making Alice forget Wonderland.
- Big Bad: "Why can't you give me the same influence as the Queen, Alice? Surely I'm just as worthy of respect?" The Queen is... rather unhappy about this turn of events, leading her to form an Enemy Mine with Alice.
- Bitch in Sheep's Clothing: A child psychologist who turns his patients into prostitutes.
- Blue and Orange Morality: Most of the recovered memories of him show a very firm belief in the necessity of an efficient mind, to the point that "unproductive" memories should be discarded, and damaging memories should be forgotten altogether. Furthermore, according to the Dollmaker, he thought turning children into mindless sex slaves was performing a service to the public. Of course, given the sadistic delight displayed by his real-world incarnation when confronted over this, it's possibly just a cover for the enjoyment he gets out of brainwashing orphans.
- Beard of Evil: He sports a goatee and performs unethical brainwashing on his own patients.
- Brainwashing for the Greater Good: Or so he claimed. His gleeful delight in this "service" doesn't lend itself to him doing it for altruistic reasons.
- Broken Pedestal: Becomes this to Alice when exposed as the villain.
- Depraved Bisexual: There are a few scenes that imply that not all of his...um, "employees" are girls...
- Evil Genius: He's a very intellectual man for a pimp.
- Evil Mentor: He tried to save Alice's mind, but he was really doing it for his own selfish reason.
- Final Boss: He's the Dollmaker.
- Four Eyes, Zero Soul: He's the Big Bad behind the second game.
- Faux Affably Evil: He's a very horrible person under his therapist guise.
- Hospital Hottie: Examining a picture of him has Alice remark that, apart from his slightly crooked nose, he is very classically handsome.
- Humanoid Abomination: His Wonderland form is just as grotesque as the Queen's from the previous game. See "The Dollmaker" below.
- It's All About Me: Killed Lizzie and her parents because he thought she was teasing him. He thought of himself as the real victim.
- Jerk with a Heart of Jerk: Helped Alice with therapy so he could erase her memories of a crime he committed while also making her into another prostitute for him.
- Jerkass Has a Point: Tells Alice that he's a Karma Houdini to her face. She then decides to fix that problem.
- Karma Houdini: Defied. In his final scene, he brags about how no one will ever believe all the terrible things he did right to Alice's face, and that no one would believe her if she told them. Alice takes the matter into her own hands...
- Karmic Death: His Wonderland incarnation attempts to destroy Wonderland via the Infernal Train. After she finds out that he was that one that murdered her parents and her sister, she pushes him in front of a train in the real world.
- Kick the Dog: After raping Lizzie, he sets her house on fire. This kills Alice's family and causes all the hell in the games.
- Lean and Mean: As well as being thin as a rake, his introduction also makes it clear that he's not exactly being gentle in curing his patients, at one point snapping that Alice's preference "doesn't signify." But it's not until the end that Alice realizes just how mean he really is.
- Living Doll Collector: He spends his time wiping the memories of children so he can sell them into prostitution. He never actually refers to them as dolls but Lizzie and Alice make the connection enough for it to carry over into his Wonderland incarnation.
- Manipulative Bastard: Gives Alice free therapy, so he can erase her memories of the crime he committed and make Alice as his next prostitute.
- Mind Rape: Psychologically stripping kids down into mindless dolls. For "good" and profit. This becomes even more obvious in Wonderland, where his wonderland persona attacks with two hands that, on top of mimicking sexual gestures at Alice, attack by grabbing her in a manner that manages to seem almost entirely sexual. He's literally raping her mind.
- Morally Ambiguous Doctorate: Aside from telling his patients to discard "useless" memories, he also brainwashes children.
- Necessarily Evil: His in-Wonderland incarnation attempts to justify his prostitution of the children in his care. It becomes glaringly apparent that he actually does it for his own profit and sadistic amusement.The Dollmaker: I provide... a service. In the great and awful metropolis, appetites of all sorts must be gratified.
- Nice Job Fixing It, Villain!: Revealing that he was evil to Alice makes her kill him and indirectly leads to Alice getting over her guilt, making effective progress on her regaining sanity.
- Non-Action Big Bad: Doesn't fight at all in the real world.
- Not Good with Rejection: When Elizabeth said no, he stalked, raped, and killed her.
- Oh, Crap!: Has this reaction when Alice kills him.
- Politically Incorrect Villain: Let's just say sexism is a key part of his character.
- Psychopathic Manchild: Bumby is actually quite articulate and restrained, but it's clear from his horrendous actions - towards Lizzie in particular - that he's nothing more than a brat who can't handle being denied what he wants. In the final confrontation both Bumby's real world self and his Wonderland avatar are shown to be very petulant, with the Dollmaker spending most of the boss battle making obscene gestures.
- Psycho Psychologist: The fact that he's a psychologist and a Yandere qualify him as this.
- Scary Shiny Glasses: They're even used to symbolize Alice's memories of him.
- The Shrink: His profession.
- Small Name, Big Ego: Alice notes that she thinks he talks too much with high vocabulary just to hear himself speak.
- The Sociopath: Thinks very little about the lives he ruins. He cares about nothing more than making money.
- Stalker with a Crush: Elizabeth was extremely squicked out by his behaviour towards her. The creep even attempted to follow her to the ladies' bathroom once. Then he came to believe she was 'teasing' him...
- The Stoic: Has no real emotion until confronted by Alice.
- Underestimating Badassery: Thinks very little of Alice and assumes that she's helpless. This ends up getting him killed when confronted by her.
- Villain with Good Publicity: A fact he brags of, leading to a very Karmic Death.
- Walking Spoiler: It's pretty hard to talk about him unless you've finished the game.
- Would Hurt a Child: In the most horrific ways possible.
- Would Hit a Girl: He killed Lizzie after raping her.
- Why Did You Make Me Hit You?: His belief that Elizabeth was "teasing" him, which led to... well...
- Yandere: The memories reveal that he was obsessed with Elizabeth and killed her after she tried to escape him.
Nurse Pris Witless
A grouchy Apron Matron who works in the orphanage along with Dr. Bumby and helped out Alice after she left the asylum. However, she seems to be a bit of an Evil Matriarch, ultimately going so far as to blackmail Alice by threatening to tell the police about how she was "responsible" for the death of her family. She also has a thing for pigeons.
- Apron Matron
- Ax-Crazy: The memories reveal that she enjoys watching executions.
- Bitch in Sheep's Clothing: She may look a kindly old lady who likes feeding the birds at first glance, but don't be fooled.
- Born in the Wrong Century: A memory reveals her to consider herself this, as she longs to live in the days when public beheadings were still legal.
- Even Evil Has Standards: She really hates prostitution.
- Evil Old Folks: Blackmails a little girl.
- Foreshadowing: "If it weren't for me, where would she (Alice) be? On the streets, selling her backside!" Seems like a fairly unremarkable comment at first, but then we learn about Dr. Bumby's scheme.
- Faux Affably Evil: She acts like a kindly old woman, but she blackmails a young girl into doing free work for her and demands bribes.
- Gag Nose: Making her similar to the Mad Hatter.
- Homeless Pigeon Person: Averted. She has pigeon coops on a rooftop which Alice often visits.
- Karma Houdini: She's a complete asshat throughout the entire game, and nothing happens to her.
- In early previews, reviewers were told that she fell off the roof and Alice was framed for her death. However, this seems to have been removed for the final version.
- She also was to be brutally murdered in her apartment as seen at the end of the beta trailer
- Kick the Dog: Blackmailing an orphan girl.
- Lack of Empathy: Instead of comforting Alice when she overhears how guilty she feels because of her parents' death, she blackmails her.
- Lady Drunk: The memories reveal this about her.
- The Sociopath: A manipulative bitch, who enjoys watching executions.
Alice's former nanny. She has fallen on hard times and now is a High-Class Call Girl. She is motherly towards Alice and is an Ethical Slut.
- Broken Bird: She has fallen hard after the death of the Liddell family, and will always say to Alice that girls need leave their Wonderlands as "the real world is not so wonderful".
- Ethical Slut: She is not afraid to insult any clients who are rude or aggressive.
- High-Class Call Girl: She owns her own building for her business.
- Hooker with a Heart of Gold: Takes Alice to meet Radcliffe after rescuing her from a fire started by her disgruntled client.
Alice's family lawyer who kept her toy rabbit after she left Rutledge Asylum. He does not take many clients now, but is portrayed as being kind and sympathetic towards Alice, though he still wants to get as much money as possible from her.
- A Man Of Wealth And Taste: Collects rare Japanese artifacts.
- Amoral Attorney: Played with. While he is a greedy jerk, he will help his clients when paid.
- Fat Bastard: He enjoys money so much.
- Foreign Culture Fetish: The man loves Asian art, which his house is filled with. It's what influences the Wutai stage in Alice's mind.
- Jerk with a Heart of Gold: Radcliffe sees Alice's desire to find out what happened on the night of the fire to be futile, but he still supports her.
- Jerkass Has a Point: Tells Alice that she doesn't have enough concrete evidence to support her claims that the house fire was not an accident.
- Pet the Dog: Helps Alice uncover the truth on her family's death.
- Poke the Poodle: Takes Alice's rabbit doll as compensation of payment.
- Punch Clock Hero: For money, he'll do whatever it takes to help his clients.
The Queen of Hearts
The Big Bad of the game. The Queen has taken over Wonderland, turning it into hell and now resides on her throne awaiting the inevitable confrontation with Alice.
- Back from the Dead: And survives through the ending of the sequel.
- Badass Boast: Her speech to Alice after revealing her true self and connection to Alice.
- Big Bad: Only of the first game, though. The Queen is actually quite pissed off that Alice has allowed Dr. Bumby to "take her role" in the sequel.
- Body Horror: Her true form.
- Bishonen Line: Averted in the first game, in which she pulls a One-Winged Angel to become a far more grotesque creature. After her defeat in the first game, she manifests herself as a Creepy Child in the sequel. She still has lots of tentacles, but her main "body" is more human than the creepy, horned form from the first game.
- Catch Phrase: Averted. The Queen only says "off with her head" once in each game, and the second time is barely audible.
- Combat Tentacles: Her defining trait
- Creepy Child: Her appearance in the sequel is, appropriately, that of a young Alice.
- Eldritch Abomination: Her true form is beyond descriptions of hideous monsters.
- Enemy Mine: She offers Alice guidance in her fight against Dr. Bumby and the Infernal Train in the sequel.
- Even Evil Has Standards: The Dollmaker is such a monster that even she hates him.
- Evil Counterpart: Literally. But not to Alice. Instead to her sister Elizabeth.
- Evil Overlord: Although she still reigns over the Red Kingdom in the second game, her overall influence has decreased significantly thanks to the arrival of the Infernal Train. It's defeated at the end of the game, so it's safe to say she'll probably try to regain her lost power.
- God Save Us from the Queen!: As always.
- Heel–Face Turn: The Queen advises Alice in the sequel, although very begrudgingly. It seems like she just wants to be left alone and is only assisting Alice because the Infernal Train is a threat to them both.
- Humanoid Abomination: The Queen is connected to Wonderland itself through her tentacles and her whole castle is her body. Her second form is a massive mass of tentacles, with the Mad Hatter's head in her mouth, and Alice's head in his! The Jabberwock's head appears on one of the Queen's tentacles.
- Karmic Death: Being a manifestation of Alice's madness, she is technically killed by herself.
- Large Ham: In the Sequel.
- Lesser of Two Evils: The Queen would be much preferred - despite her actions and methods - to The Infernal Train.
- Manipulative Bastard: The Queen's entire plan was to lure Alice to her castle to personally destroy her and prevent the real Alice from ever awakening from her catatonia.
- More specifically, her end game was a Split-Personality Takeover. The Queen would have become Alice's dominant personality had her plot not been foiled and Alice would have suffered the Queen's fate of being cast into the dark recesses of her mind and forgotten.
- Rape, Pillage, and Burn: Willing to do this to Wonderland as long as Alice gets to her castle.
- Those Two Bad Guys: The Queen's most direct minions are the Jabberwock and the Mad Hatter.
- Voice of the Legion: In Madness Returns, when she talks in her Creepy Child form a deeeper voice is heard along with her pitch high voice.
The Cheshire Cat
The grinning cat acts as Alice's guide around Wonderland as well as her best friend. Along with his Cheshire Cat Grin, the cat is emaciated in appearance, has a pierced ear, and is tattooed all over his body.
- Amazing Technicolor Wildlife: The Cheshire Cat's fur seems to change colour a lot. It was brown in the first game but blue in the artwork, and in the sequel it has been brwn and grey in the artwork, but is blue in the game.
- Back from the Dead: Returns alive and well in Madness Returns.
- Body Horror: The poor cat is horribly emaciated.
- Cats Are Magic: Of course.
- Cats Are Snarkers: This one is. The following exchange in the sequel:Alice: Don't try to bully me. I'm very much on edge.Cheshire: Purrrfect. When you're not on edge, you're taking up too much space.
- Cheshire Cat Grin: Naturally, only it looks also like a Slasher Smile.
- Cryptic Conversation: Every conversation with the Cheshire Cat is a riddle in itself.
- Dark is Not Evil: He's practically skin and bones, and his Cheshire Cat Grin looks like a Slasher Smile, but he's an ally through and through.
- Famous Last Words: The Cheshire Cat's warning to Alice before his death.The Cheshire Cat: You and this Red Queen cannot both survive, you're two parts of the same— (decapitated)!
- Jerk with a Heart of Gold: He acts snarky and condescending, but he's also Alice's best friend.
- Keeping Secrets Sucks: The Cheshire Cat knows of Alice and the Queen's connections, but does not reveal until it's too late.
- Non-Human Sidekick
- Off with His Head!: How he dies in the first game. Fortunately, Alice brings him back to life after defeating the Queen.
- Slasher Smile: His grin acts as one of these.
- Smug Smiler: His grin is this more so than an evil smile.
- Stepford Smiler: He's just as scared about what's happening in Wonderland as Alice is.
- Teleporters and Transporters: He teleports around a lot.
- Unexplained Recovery: He returns unharmed in the second game with no explanation on how he survived.
- Vitriolic Best Buds: Condescending snark aside, he's genuinely Platonic Life Partners with Alice.
The White Rabbit
One of Alice's main allies. He summons her to Wonderland and forces her to follow him yet again. He's still obsessive about time and quick on his feet.
- Back from the Dead: He returns in Madness Returns, but dies soon after.
- Butt Monkey: Gets killed twice by the villain.
- Cruel and Unusual Death: In the first game, he's squashed like a bug by the Hatter. In the second game, his head explodes.
- Demoted to Extra: In the sequel, the White Rabbit only has sporadic appearances in the game.
- Down the Rabbit Hole: And into hell.
- Follow the White Rabbit: The main purpose of the first part of the game.
- Hair-Raising Hare: He's quite feral-looking despite wearing a waistcoat and top hat.
- Nice Hat: His top hat.
- Sorry I'm Late: Tries to get Alice to apologise for making him wait for her; when it was him who ran off to leave her running after him.
- Squashed Flat: Played for Drama. He's crushed to death under the Mad Hatter's foot.
- Your Head A-Splode: In the opening scene of the sequel!
The wisest guy in Wonderland, the Caterpillar wears a fez hat and smokes from a hookah pipe. Perhaps the sanest character in Wonderland, Caterpillar acts as the Oracle and as The Omniscient one that hints to Alice that she must confront her fears and guilt to save herself and Wonderland. In Madness Returns, he lives in the Oriental part of Wonderland and now has a wiseman appearance to him. He transforms into a butterfly.
- Big Creepy-Crawlies: He's a nice big bug though.
- Butterfly of Doom: He transforms into one in trailer three of Madness Returns, but it turns out he is still a protagonist.
- Good Smoking, Evil Smoking: As always, he's quite fond of his hookah.
- Mad Oracle: Not exactly mad, but since he's in Wonderland, he might as well be crazy.
- Magic Mushroom: He tells Alice to eat one, which just so happens to be guarded by a giant, angry centipede.
- The Mentor: Provides the only useful advice to her in both games. The Cat is the only other assist she gets.
- Nice Hat: Wears a fez.
- The Omniscient: He knows everything.
- One-Winged Angel: Non combat example: in Madness Returns he turns into a butterfly.
- Only Sane Man: By Wonderland standards.
The Mad Hatter
Once a friend to Alice, the Mad Hatter had a Face–Heel Turn and became a time-obsessed Mad Scientist who wants to turn everyone into mindless automatons. He actually represents Alice's fear, pointing out to her that she fears much. He runs a warped version of Rutledge Asylum where insane children are imprisoned, and his own friends have been turned into scientific experiments. In the sequel, his steampunk empire has been taken over by the March Hare and Dormouse, leading Alice to form an alliance with the Hatter to bring them down.
- And You Were There: The Mad Hatter is based on the warden of Rutledge Asylum, what with his tortuous experiments and asylum of his own.
- Arson, Murder, and Jaywalking: His rant in the sequel::"The world is upside-down, Alice! The inmates are running the asylum- no offense. And worst of all... I'm left tea-less!"
- Back from the Dead: Rebuilt in the first level of the sequel game.
- Badass Grandpa: Incredibly spry for an elderly man. The work he's done on himself is probably to blame.
- Be as Unhelpful as Possible: In the sequel, he spends his last moments trying to have a tea party with the Hare and the Dormouse while ignoring Alice demanding him to help her to the train. To be honest he was genuinely shocked, while Alice wasn't too kind either.
- Clock Punk: The Mad Hatter's entire asylum is encased inside a giant glass clock container.
- Clockwork Creature: It turns out the Mad Hatter is actually a clockwork man himself.
- Cloudcuckoolander: Crazy about time and turning everyone into machines. In the sequel he's less malicious, but still so doolally as to be virtually useless in a conversation. See Arson, Murder, and Jaywalking.
- Death Equals Redemption: He dies but later is resurrected as a good guy again.
- Dropped a Bridge on Him: The Mad Hatter dies in the sequel when debris from his factory falls on him and his dead friends.
- Face–Heel Turn: Has gotten dangerous since Alice in Wonderland.
- Fallen Hero: As shown in the introduction, the Hatter was the one who saved Alice from dying in the fire along with her family, waking her up in time for her to flee. Clearly, he degenerated greatly during the interim.
- Gag Nose: Makes him similar to Nurse Pris.
- Heel–Face Turn: He teams up with Alice in Madness Returns to defeat the March Hare and Dormouse.
- I Take Offense to That Last One: His rant in Arson, Murder, and Jaywalking.
- Improbable Weapon User: In his boss fight, the Hatter attacks Alice with a gun cane, exploding tea cups, and missiles fired from his top hat.
- Lean and Mean: Very tall with skinny limbs and hunchback to boot.
- The Mad Hatter: The man himself, but now a villain, mad scientist and twice as crazy.
- Mad Scientist: Emphasis on mad.
- Never Trust a Trailer: In the trailer of the game, Alice and the Mad Hatter are shown having a tea party together - just as the Hatter pulls on a lever and a circular saw comes out behind Alice to butcher her lower body. This never appears in the game.
- Nice Hat: As traditional.
- Nightmarish Factory: The Mad Hatter's domain becomes a giant tea factory in the sequel and to build the Infernal Train.
- Room Full of Crazy: He owns his own asylum where everyone is bonkers.
- The Sociopath: In the first game at least.
- Spot of Tea: The Mad Hatter invites Alice to tea after she defeats Tweedledum and Tweedledee.
- Sword Cane: Actually a gun cane. Could count as a BFG.
- Your Head A-Splode: His head explodes upon his death.
The Queen's champion and the second main antagonist of the game. Based on the "Jabberwocky" poem and the creature described in it, the Jabberwock represents Alice's guilt and repeatedly tries to break her before she reaches the Queen's castle. He was previously killed as in the poem, but was resurrected by the Mad Hatter who has given him steampunk wings and a kiln for a heart. He is eventually destroyed by Alice.
- Breaking Speech: The Jabberwock mocks Alice and hits home that she's responsible for her parents' deaths.The Jabberwock: You selfish, misbegotten and unnatural child! YOU smelled the smoke! But you were in dreamland taking tea with your friends; you couldn't be bothered! Your room was protected and spared while your family upstairs roasted in an inferno of incredible horror!
- Dem Bones: Implied to have been resurrected in Madness Returns but is found as a skeleton by Alice.
- The Dragon: Literally, to the Queen. He's the main enforcer in her army.
- Evil Counterpart: To the Gryphon. Both act as the second in command to the hero and the main villain.
- Eye Scream: The Gryphon slashes his eye out, allowing you to complete the Eye-Staff.
- Fire and Brimstone Hell: The Jabberwock hangs out in the Land of Fire and Brimstone, in a burnt out replica of Alice's house.
- High-Altitude Battle: The Jabberwock gets into an aerial fight with Gryphon.
- Hoist by His Own Petard: The player must create the Jabberwock's Eyestaff to use as a weapon against the Jabberwock.
- Furthermore when he's defeated his kiln-heart goes out of control, burning him from the inside out.
- Killed Off for Real: Since Alice resolves her guilt at the end of the first game, he does not appear again.
- Large Ham: He has heavy emphasis in his growling voice.
- Our Dragons Are Different: Our dragon is a steampunk one. His head also looks quite outlandish, with those whiskers and those rodent fangs...
- Playing with Fire: His heart is a kiln and he can set Alice on fire.
- Steam Punk: Every time he moves, steam is smoking out of him.
- The Sociopath: A violent monster, who is also very good at breaking people through words.
The strongest member in Alice's batch of allies. Gryphon is a mythical creature, a mix between a lion and an eagle, which courage to match. He leads Alice's army to destroy the Jabberwock.
- Big Damn Heroes: As Alice seems to be defeated by the Jabberwock, he appears and attack the monster.
- Bus Crash: Gryphon is dead from the get-go in Madness Returns.
- Heroic Sacrifice: Dies protecting Alice from the Jabberwocky knowing that he didn't stand a chance.
- High-Altitude Battle: With the Jabberwock.
- The Lancer: To Alice. He's the main leader in her army.
- Mix-and-Match Critters: He's half lion, half eagle.
- Noble Bird of Prey: A brave and heroic half eagle.
- Only Sane Man: In the Hatter's Asylum where you find him.
- Our Gryphons Are Different: He talks, and probably is amongst the sanest creatures of Wonderland.
- High-Altitude Battle: With the Jabberwock.
The Mock Turtle
The crybaby Mock Turtle has had his shell stolen by the Duchess and asks Alice to retrieve it for him. A member of the resistance, the Mock Turtle offers to point Alice to Caterpillar's hideout. When Alice regains his shell, she is labelled an "honourary reptile".
- Mix-and-Match Critters: He's half bull, half turtle. Fitting since he's Gryphon's best friend.
- Removable Shell: The Duchess stole it from him an Alice goes to retrieve it.
- Took a Level in Cynic: He was a lot optimistic in the first game. By the second game, he's become so depressed that he hides from the rest of the world.
- Turtle Power: He helps Alice swim underwater for an extended period of time.
- Water Is Air: To the Mock Turtle. He breathes perfectly well underwater.
- Wooden Ships and Iron Men: In the sequel, Mock Turtle has become admiral and captain of the HMS Gryphon, named after his fallen friend.
The Gnome Elder
Elder of the Torch Gnomes in the Village of the Doomed. Alice seeks out the Gnome Elder to fly her to the Fortress of Doors to find the ingredients for the shrinking potion. He has a beard, smokes a pipe, and flies in a cool old school aircraft. He appears to also be able to teleport.
- Badass Beard: Sports a long grey one to show he's in charge.
- Badass Grandpa: Pilots Alice into the Fortress of Doors without a scratch.
- The Dumbledore: Also shared with Caterpillar. He's the most helpful guy in the game.
- Old Master: He kind of acts like one, being a skilled chemist.
- Original Character: The Gnome Elder never existed in the Lewis Carroll books.
- Our Gnomes Are Weirder: Well he is in Wonderland.
- Smoking Is Cool: Even though he and Alice run about an enemy-infested school house, he remains calm and continues smoking from his pipe.
Bill McGill is the lizard chimney sweep who tried to force Alice out of the White Rabbit's house in the books. Here, he is now a handyman chameleon with a taste for brandy. He was kicked out of his house by the deranged Duchess and meets Alice when she arrives to obtain the Mock Turtle's shell. He speaks in a London east end accent, and speaks mostly contradictory nonsense.
- The Alcoholic: He repeatedly asks Alice for brandy.
- Dirty Coward: Bill offers to help Alice fight the Duchess, but as soon as he approaches the house, he runs off screaming. However, he comes in after the boss fight to have some leeches clean up the Duchess' corpse.
- The Engineer: Judging by his clothes.
- The Fatalist: He claims that everyone will die sooner or later in the war against the Queen.
- Hollywood Chameleons: Bill's skin changes colour.
The first boss fight in the game. The Duchess is a cannibalistic ogre of a woman who has been corrupted by the black pepper previously owned by her deranged cook. She is on the run from the Queen, taking over Bill's house and eats anyone who ventures near the house. She is pretty fast and wields a pepper shaker like a gun.
- Ax-Crazy: in the first game.
- Affably Evil
- Aristocrats Are Evil: The Duchess is a villain in this game. Poor soul.
- Bacon Addiction: It's her new favorite dish in the sequel. She even tells Alice that everything's better with bacon.
- Big Eater: Eats a lot of people.
- Continuity Nod: In the Duchess' hideout, there is a framed photo of a pig on the wall. This is likely the Duchess' son who turned into a pig as a baby, Alice commenting that he'd become "a very ugly child, or a very handsome pig."
- Death by Irony: The Duchess gets so intoxicated by the pepper she uses that she sneezes to the point that she causes her own head to explode, making her the first casualty of the game aside from Alice's parents.
- Face–Heel Turn: Once a friend to Alice, the Duchess turns from a relatively kind and jolly woman to a monstrous, cannibalistic ogre.
- Fat Bastard: She's not nice.
- Gonk: To Uncanny Valley levels.
- I'm a Humanitarian: Tries to eat Alice in the first game, much to the latter's chagrin.Alice: I'm not edible!
- Improbable Weapon User: She uses a pepper shaker like a gun. She gives it to Alice in the sequel. She can also toss explosive piglets at her.
- Monster Clown: Has this appearance in the first game.
- Pepper Sneeze: She sneezes a lot, leading to her eventual death.
- Trademark Favorite Food: The Duchess gains a taste for pig snouts in Madness Returns. Which is ironic since her child is a piglet.
- Then again, Pig apparently tastes very similar to her preferred diet in the first game, so it could be said she's weaning herself off of people by eating the next best thing.
- Unexplained Recovery: Apparently she survived having her head explode.
- Villainous Glutton: She's always cooking.
- Your Head Asplode: How she dies in the first game. She got better.
The Chess Pieces
The White and Red Chess Pieces dwell in the Pale Realm, constantly at war with one another. The White Pieces are aligned with Alice, and the Red Pieces with the Queen of Hearts. The Red King has the White Queen kidnapped and executed, and then appears as a boss. Alice must travel across the giant chessboard with a white pawn to restore the White Queen.
- The Brute: The Rooks. They're the toughest goons in the game.
- Chess Motifs: The White Queen is removed from the battle by the Red Pieces, forcing Alice to go to the other end of the chessboard and sacrifice a pawn to restore the queen.
- Damsel in Distress: The White Queen.
- Demoted to Extra: In the sequel they're found in some puzzles in the Queensland (which seems to have merged with their original land).
- Frickin' Laser Beams: The Bishops. They only shoot at you.
- Heroic Sacrifice: In the sequel you must slay the King at his own request in order to enter the Queen's palace.
- Human Chess: The chess pieces are alive and mostly human, aside from the knights who are demented-looking horses.
- Off with His Head!: The White Queen is decapitated by the Red King via a guillotine. That is until Alice resurrects her using a pawn.
The Voracious Centipede
A giant angry-minded centipede who wears an old German war helmet. He guards the Mushroom of Life and commands an army of insects. He acts as the second boss fight in the game.
- Ax-Crazy: He even looks the part.
- Achilles' Heel: The scar.
- Big Creepy-Crawlies: He is one, commands an army of them, and can summon bloodsucking bugs to kill Alice.
- Blood Knight: He wants to fight you alone.
- Bug War: Alice goes up against the centipede's army of bugs.
- Cool Helmet: He wears an old German war helmet called a Pickelhaube.
- Creepy Centipedes: He is a centipede and very creepy.
- Evil Counterpart: Arguably to the Caterpillar.
- Good Scars, Evil Scars: Has a visible wound on his underbelly.
- Magic Mushroom: The centipede's treasure is the Mushroom of Life which Alice can use to grow larger.
- Original Character: He's the only boss in the first game not based on a character in Lewis Carroll's books
- Putting on the Reich: Dresses in Nazi armor.
- Tactical Suicide Boss: His main move consist in slamming the ground: by doing so he exposes his weak point.
Tweedledum and Tweedledee
The Mad Hatter's freaky minions. Tweedledum is a short obese dwarf, whilst Tweedledee is a large, fat man. Both wish to eat Alice, possessing the ability to split like Russian dolls to create clones and fly around using their propeller hats.
- And You Were There: The Tweedles are based on two orderlies that menaced Alice in the asylum. She angrily declares she'll beat them senseless upon encountering the twins in Wonderland.
- Big Guy, Little Guy: Dee is large and fat, Dum is short and stout.
- Cool Hat: Their propeller hats allow them to fly, despite their heavy weights.
- Dual Boss: Naturally they fight Alice together.
- Evil Minions: They clone themselves.
- Evil Twin: There are two of them, and more when they split apart.
- Giant Mook: Tweedle Dee at least.
- Recursive Reality: Subverted. The Tweedles can split their bodies apart like Russian dolls to create clones.
- Those Two Bad Guys: As always.
- What Happened to the Mouse?: The Tweedles disappear after their boss fight and are not seen again. However, they do fall apart if defeated in the boss fight so they may die. They make an appearance in Madness Returns while they're busy treating a bald Alice in a straightjacket, but this apparently is a hallucination.
The March Hare and the Dormouse
The Mad Hatter's former friends, the March Hare and Dormy are sadly tortured and turned into lab rats. Alice encounters the two whilst exploring the Hatter's warped asylum, but is unable to save the two. In Madness Returns, both have now overthrown the Mad Hatter and rule his clockwork empire and have embraced their mechanical bodies.
- Ascended Extra: In the first game, they only make brief appearances; in the second, however, they become bona fide villains.
- Bad Boss: They've become worse than the Hatter.
- Blade Below the Shoulder: The March Hare in the sequel.
- Body Horror: Oh, the poor fellas. The March Hare is half automaton, and his eyelids and lips have been pulled apart with belts. The Dormouse is also half automaton, strapped to an operation table with his intestines on display.
- Corrupt Corporate Executives: They aren't in the second game, but it's more-or-less stated that their factories are modeled on the deplorable nature of Victorian factories.
- They have many parallels to Soviet revolutionaries as well: they overthrew the Hatter's tyranny only to start their own, and many of their catchphrases are mockeries of Communist ones.
- Clockwork Creature: They're made of gears.
- Clock Punk: They're made of gears.
- Cloudcuckoolander: Both are pretty crazy, but the March Hare is more sane than Dormy. However, the third teaser for Madness Returns shows the March Hare and Dormy twice as worse than they were in the first game and the Hare now looks totally off the bend. It turns out later that the both have now embraced their automaton forms in Madness Returns, and they now rule the Mad Hatter's clockwork empire. Dormy has definitely flipped his lid, screaming and cackling insanely, though the March Hare seems more cool-headed.
- Cold-Blooded Torture/Being Tortured Makes You Evil: The Hatter brutally tortured the duo. As a result they turn the tables on him, but become worse.
- Cutscene Boss: In Madness Returns.
- Face–Heel Turn: By the second game they've turned evil.
- Hair-Raising Hare: The March Hare.
- Humongous Mecha: The March Hare and Dormouse bring out one to fight Alice but it is curb stomped by the Mad Hatter.
- Killer Rabbit: Two adorable creature horribly mutilated into killing machines.
- Madness Mantra: A good worker is a live worker! Paid to live and work! A bad worker, is a dead worker; and vice versa! Don't be a bad worker, bad workers are slaves! And dead! Payday for good workers has been suspended indefinitely! Payday for bad workers is CANCELED! A good worker is a live worker! Paid to live and work! A bad worker—"
- The Lab Rat: A literal case for Dormy. In Madness Returns, he now has wheels.
- Pre-Asskicking One-Liner: "Let the madness begin! Resume the folly..." Then, a giant teapot fell on their mecha....
- Together in Death: All three of the tea party trio die together when the Mad Hatter's domain collapses.
- Unexplained Accent: In Madness Returns, the March Hare has a Scottish accent that wasn't present in the first game.
- You Dirty Rat!: The Dormouse.
Humpty Dumpty makes a minor cameo in the game, sitting on a wall, physically in pieces smoking a cigar. He doesn't speak to Alice but instead hints to her where the Blunderbuss weapon is hidden.
- Body Horror: His shell is broken apart, and you can see his boiled insides.
- Cigar Chomper
- Easter Egg: He only cameos, but is meant to point out the hiding place and existence of the Blunderbuss.
- Egg McGuffin: Subverted and cleverly reversed. He is the egg and hints at the presence of a different Macguffin.
- Good Scars, Evil Scars: His shell is cracked in several places, evoking a heavily scarred appearance.
The Dodos are victims of the March Hare and Dormouse's steampunk antics. A whole flock of dodos have been tortured and are now used as slaves to run the factory's machines.
- Body Horror: Some wear head contraptions like that from A Clockwork Orange, which attach them to giant wheels that they run on to power the factory. All have no feathers and have been turned into some from of Clockwork Creature. Several have been roasted for no reason.
- Broken Bird: Averted, but quite literal.
- Eye Scream: Most have screws in their eyes.
The Walrus and the Carpenter
The infamous characters from Lewis Carroll's poem of the same name. In the sequel, both are villains. The Carpenter rules over the Deluded Depths as a Manipulative Bastard showman who runs a Carnival of Killers. The Walrus is his Giant Mook, who lusts over the dancing oyster girls and may want to either eat them or do questionable things to them.
- Ax-Crazy: The Walrus. So much that the Carpenter wanted to keep him away from the new Wonderland.
- Asshole Victim: The Walrus is killed by the Infernal Train.
- Bilingual Bonus: Their theater production Totentanz is German for "Dance of Death"
- But You Were There, and You, and You: The Carpenter is loosely based on Jack Splatter, while the Walrus is mirrored by "the Walrus Man" from a Circus poster Alice comes across.
- Carnival of Killers: The Carpenter hosts a theatre where he allows his performers and audience to be eaten by the Walrus.
- Cloud Cuckoolander: The Walrus has a tendency to go off on completely unrelated topics.
- Drop the Hammer: The Carpenter carries a large hammer with him, which is implied to be a weapon in the artbook.
- Fat Bastard: The Walrus, who has no redeeming qualities at all.
- Giant Mook: The Walrus fits this although he seems to be intelligent and theatrical.
- Evil Redhead: The Carpenter.
- Heroic Sacrifice/Redemption Equals Death: The Carpenter moves Alice out of the way of the Train and tells her about the Caterpillar before his demise.
- The Grim Reaper: The Walrus dresses as one onstage, complete with skull mask and scythe.
- Lean and Mean: The Carpenter.
- Large Ham: The Carpenter always speaks like this. Also the Walrus, right after he crushes the starlet oyster onstage and starts gorging on everyone else.
- Manipulative Bastard: The Carpenter.
- Railroad Tracks of Doom: The Carpenter and the Walrus are implied to be hit by the Infernal Train when it hurtles its way through the theatre.
- The Sociopath: The Walrus, enough said.
- Tattooed Crook: The Carpenter
- Those Two Bad Guys: Though to be honest the Walrus is the worse of the duo.
- Under the Sea: Their base of operations is located here.
- Villainous Glutton: The Walrus upstages the dancing oysters so he can eat them.The Walrus: "Time to eat. Death is the ultimate equalizer. All have the right to be eaten!"
- Well-Intentioned Extremist: The Carpenter sunk ships to build the theatre town to protect the citizens from the Infernal Train, and also tries to protect the Wonderland itself from the hunger of the Walrus. Though he mutilates and feeds the town's citizens to the Walrus.
The Insane Children
Strange creepy children who can be seen around Wonderland. Possibly symbolising Alice's destroyed childhood and hospitalization, they do not appear to serve much purpose in the game but to be just strange random characters, some of whom are captured by the Mad Hatter and turned into automatons. They return in the sequel, occupying the Dollhouse.
- Ascended Extra: They may have a bigger role in the sequel. They did.
- Body Horror: Their brains are exposed. They have Glasgow Grins cut into their faces. Their eyes are held permanently open...
- Cloudcuckoolander: ...And oddly enough, they don't seem particularly distressed by their predicament in the second game.
- The Cloudcuckoolander Was Right: They inform Alice of the Dollmaker.
- Creepy Child: There are many of them, all changing their mood every few seconds.
- Creepy Doll: In the sequel. As the Dollmaker is actively hunting them down to turn them in fodder for the Infernal Train.
- Glasgow Grin: Their leader has this cut into her face.
- La Résistance: They attempt one against the Dollmaker, but they're discovered and turned.
A giant Card Guard armed with a colossal scythe who appears in the now rotting Queensland where he chases Alice in the maze.
- Advancing Wall of Doom: Several times, as you can't hurt him. Then you find the cake...
- Body Horror: Looks half-rotted, has a inhuman head and his body is covered by small tentacles.
- The Brute: He's the toughest card guard.
- The Dragon: To the Queen.
- Everything's Deader with Zombies: Like his lesser brothers, he looks undead.
- Eye Scream: Some tentacles went right throught his eyes.
- Implacable Man: He really doesn't know when to stop!
- Nigh Invulnerable: He can't be damaged in any way.
- Oh, Crap!: When he sees Giant!Alice smirking at him, he's so scared shitless that he drops his scythe and jaw.
- Sinister Scythe: Swings around a massive scythe bellowing, and can even dice his own men.
The Infernal Train
A gigantic locomative of impossible dimensions, the Infernal Train hurtles around Wonderland, reducing it to a Crapsack World.
- Cool Train: As horribly destructive as the Train might be, there's no denying that it's design is extraordinary. It's basically an enormous flaming Gothic cathedral on wheels.
- Eldritch Location: Alice enters it in the final stage.
- Locomotive Level: Where the Final Boss is.
- Pun: It's a train of malicious thought running through Alice's mind/Wonderland, corrupting it. Not surprising, since the manifestor is a psychiatrist.
- Railroad Tracks of Doom: Slightly averted as we don't actually see any tracks.
- Runaway Train: It has no railway.
- The Very Definitely Final Dungeon: In the last act, Alice must reach the Train and confront the Dollmaker for one last time.
- Walking Wasteland: It brings death everywhere it goes.
The industrial byproduct of the Infernal Train and the source of most of the enemies in the game, the Ruin is a thick, tarry substace that flows through evey area affected by the train, moulding itself into monstrous creatures that attempt to stop Alice on every step of her journey. These monsters take numerous forms: some are little more than oversized leeches, while others tower over buildings; some even form themselves into barriers to halt Alice's progress.
- Airborne Mook: The Drifting Ruin.
- Attack Its Weak Point: The Ruin's heads.
- Blob Monster: The Ruins are what happens when you drop doll's spare parts and train machinery into a lump of sapient tar.
- Elite Mook: The Menacing Ruin.
- Mini-Boss: The Colossal Ruin.
- Multi-Armed and Dangerous: Many of the Ruin, usually with either doll limbs or goo arms.
The being behind the Infernal Train. Appears at first in the Dollhouse, where he's kidnapping the Insane Children and turning them into doll fodder for the Train.
- Achilles' Heel: The dollheads on his hands and his tongue.
- Attack of the 50-Foot Whatever: His giant form.
- Background Boss: You have to deal with his hands first.
- Badass in a Nice Suit: He's dressed like Bumby.
- Body Horror: His face looks like melted wax, there's black goo dripping from his mouth, empty eye-sockets and ears which forms a crude "beard", his hands appear to have been stitched and nailed together and studded with doll faces, the "pockets" on his coat are actually drawers. It goes From Bad to Worse when he goes One-Winged Angel.
- Boss Banter: Not only does he threaten Alice during the boss battle, but he also uses his giant hands to make suggestive hand gestures at her. Also, one of his attacks is to pinch Alice in a sexually suggestive manner. It's really disgusting and you're probably gonna need Brain Bleach when it's over.
- But You Were There, and You, and You: The Dollmaker is actually the Wonderland representation of Dr Bumby.
- Character Tic: He has a tendency to adjust his collar during his talk with Alice.
- Creepy Monotone: And that's not the only thing creepy about him.
- Dissonant Serenity: The Dollmaker never seems anything other than completely, unsettlingly calm, despite the horrible conditions in Wonderland (conditions that he himself caused). Even when Alice confronts him in the Dollhouse, he never loses that eerily calm demeanor.
- Final Boss: And arguably the only true boss in the entire game.
- Finger Poke of Doom: One of his attacks involves stomping you with two of his fingers.
- Giant Hands of Doom: Not to mention hideously deformed, crudely nailed together and studded with doll faces. During the final battle he turns them into actual puppets, complete with strings.
- Humanoid Abomination: And he gets progressively less humanoid during the Final Battle.
- Ironic Nursery Tune: Sings one for his dolls, which only makes him even creepier.The train is coming with its shiny carsWith comfy seats and wheels of starsSo hush my little ones, have no fearThe man in the moon is the engineer
- Knight of Cerebus: The Dollmaker has no comedic elements to him and the atmosphere gets serious at the slightest mention of him. Even moreso when he and Alice finally meet.
- Lean and Mean: And really huge too.
- Leitmotif: The appropriately named Pulling Strings which certainly helps give his screen time that added effect.
- Living Doll Collector: He captures the Insane Children and turns them into dolls so he can feed them to the Infernal Train, just like Bumby, who hypnotizes his younger patients so that he can prostitute them.
- Mook Maker: The sludge composing the Ruins is produced by his body.
- Nails On A Black Board: One of his attacks involves scraping a fingernail against the floor and sending a shockwave towards Alice. Hilariously, after three turns at this, the Dollmaker actually hurts his finger trying to repeat the trick, allowing Alice a chance to attack.
- Non-Action Big Bad: He mostly stays underground (probably in the train), directing everything from behind the scenes and he and Alice only meet face-to-face in the Dollhouse. That said, when it comes time for the final showdown with Alice, he's no slouch
- One-Winged Angel: When Alice confronts him in the head of the train, he has turned into a grotesque, serpentine Blob Monster made of sludge; his arms have been replaced by long puppet strings barely connecting his hands to his body, and a slimy tongue made of ooze and dollheads lolls out of his mouth.
- Orcus on His Throne: Stays undercover (probably in the train) for most of the game, and the only time he appears in the Dollhouse, he's sitting in the deepest pit of the place, waiting....
- Not that he hasn't been, ah, keeping himself busy... Besides being the living source of the Ruin Alice has been fighting through, even before Alice meets him face to face, you can see the assembly line of dolls he's been making out of the insane children by the scores.
- Psychopathic Manchild: Makes immature and childish taunts during his boss fight.
- Razor Wind: One of his attacks.
- "The Reason You Suck" Speech: Gives one to Alice in the Dollhouse rather neatly matching the one Bumby gives to Alice at the train station.
- The Sociopath: Considering who he represents, this is a given.
- Wicked Toymaker: He captures the Insane Children and turns them into dolls so he can feed them to the Infernal Train. Is also the Wonderland representation of Alice's psychiatrist, who is trying to brainwash her into becoming a prostitute.
- Voice of the Legion: He sounds so inhuman.
- Would Hurt a Child: See Living Doll Collector above.